87-485: The MTV Movie & TV Awards is a film and television awards show presented annually on MTV . It began as the MTV Movie Awards in 1992, when its first edition was held, and adopted its current name in 2017, beginning with its 26th edition . The awards ceremony has traditionally been tied to the start of the summer blockbuster season for the film industry , and since the launch of the television awards,
174-451: A seat filler filling their seat before or afterwards. After 2006, when Survivor producer Mark Burnett (who took over duties from Joel Gallen for the 2007 awards) took over production duties, it began to be broadcast live most years, though since 2017, it has been recorded live-to-tape, with a one or two-day delay before airing. Since 2007, polls for several awards have been voted on through MTV's web and social media presences. Due to
261-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference
348-420: A cable network dedicated to arts and films, on December 1, 1980. Full control of the channel, however, was sold to Rainbow Media in 1984; NBC would acquire Bravo in 2003, and the channel is now currently owned by Comcast 's NBCUniversal . On August 1, 1981, MTV debuted. In 1983, concerned by the strategic and financial failure of its pay-TV venture The Movie Channel (started to reap the benefits Time Inc.
435-598: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11 p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." MTV Entertainment Group Paramount Media Networks
522-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of
609-595: A five-point restructuring plan, in which the company would pour most of its resources behind six "flagship brands". These were MTV, Comedy Central, Nickelodeon, Nick Jr. Channel , BET , and Paramount Pictures. In February 2017, cable channels CMT and TV Land were moved from the Kids and Family Group to the Global Entertainment Group under Kevin Kay, joining up with Spike TV. During the same month, it
696-523: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off
783-414: A new public corporation called MTV Networks . A year later, Warner would acquire the 50% stake from American Express. On August 27, 1985, Warner sold 31% of MTV Networks to Viacom, with Warner also selling 19% of its Showtime/The Movie Channel, Inc. joint to Viacom as well. In November 1985, Viacom announced that it had plans to buy the remaining 69% of MTV Networks from Warner for $ 326 million, and
870-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout
957-588: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on
SECTION 10
#17327760581321044-517: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It
1131-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including
1218-554: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which
1305-639: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout
1392-523: Is an American mass media division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after the MTV cable network. It would be known under this name until 2011; when it would be thereafter known as Viacom Media Networks until 2019; and ViacomCBS Domestic Media Networks until 2022. The division's television assets are managed through three units:
1479-685: Is an American entertainment company that oversees Paramount's children's entertainment assets, including its namesake cable network . Through its Networks division, Paramount also owns internet properties, such as MTV News and AwesomenessTV . Paramount ran a virtual world system, Virtual MTV, in the late 2000s. The company has owned various other internet properties including virtual pets website Neopets ; Flash game websites AddictingGames.com and Shockwave.com ; online content production company Atom Entertainment ; along with RateMyProfessors.com , GameTrailers , and iFilm , all of which have been shut down or sold off during 2000s and 2010s. During
1566-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that
1653-526: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for
1740-627: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on
1827-601: The COVID-19 pandemic , the 2020 awards were cancelled. Internally, the network had discussed a permanent move of the ceremony to December, which would place it in the early portion of awards season before the Golden Globe Awards . Instead, MTV aired a Vanessa Hudgens -hosted clip show , MTV Movie & TV Awards: Greatest of All Time , on December 6, 2020, which featured highlights from past ceremonies and highlighted notable moments from film and television since
SECTION 20
#17327760581321914-776: The MTV Entertainment Group , Showtime Networks , and the Nickelodeon Group . Paramount's international assets are overseen by Paramount International Networks . Warner Cable Communications was founded on December 1, 1977, by Warner Cable , itself a division of Warner Communications , to launch QUBE , an interactive cable television network. Seeing the potential in the creation of new cable networks, Warner Cable divested QUBE's biggest brands, Star Channel, Pinwheel and Sight on Sound, into nationwide outlets. Star Channel began by satellite in January 1979 and
2001-516: The MTV Video Music Awards , which are usually live, but not live-to-tape, where the ceremony occurred in chronological order with appropriate edits. This meant that the ceremony was recorded out of order with the host segments recorded all at the start, followed by the musical performances and then award presentations, where those artists and actors nominated could choose to stay only for their award category and then depart after, with
2088-463: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which
2175-422: The 1980s. The network stated that it aimed to hold a larger, weekend-long ceremony in 2021. On March 11, 2021, MTV announced that the 2021 MTV Movie & TV Awards would be held on May 16 and 17, 2021, with the first night focusing on films and scripted television, and a new, second night (M TV Movie & TV Awards: Unscripted ) focusing exclusively on awards in reality television . The 2022 ceremony maintained
2262-590: The 2024 edition, stating that the event was being retooled for 2025. Films that won Best Movie at the MTV Movie & TV Awards and Best Picture at the Academy Awards Franchise or film series that have won Best Movie more than once Since 1993, scenes are spoofed, mostly from that year's most popular films, although television shows and older movies have also been chosen. This may include sound and video montages , replacing some of
2349-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where
2436-559: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on
2523-497: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at
2610-485: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,
2697-461: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising
MTV Movie & TV Awards - Misplaced Pages Continue
2784-459: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,
2871-619: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from
2958-456: The acquisition was completed on May 20, 1986. In 1988, the company partnered with fellow Viacom subsidiary Viacom Enterprises to handle advertising sales of Superboy , a syndicated television series. The division was later evolved into One World Entertainment in the early 1990s, who partnered to launch a VH1 syndicated series. In 2003, MTV Networks assumed full ownership of Comedy Central from AOL Time Warner. On December 31, 2005,
3045-497: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which
3132-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,
3219-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,
3306-558: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had
3393-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in
3480-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,
3567-414: The channel was rebranded as MTV Live . Channel was originally a division of Warner Communications and the original owner of MTV, and launched on January 1, 1985, in the former space of Turner's short-lived Cable Music Channel . Channel slot was originally VH1 Uno , until MTV Networks on Campus replaced VH1 Uno with a televised simulcast of MTVU . The college campus feed of MTVU no longer exists but
MTV Movie & TV Awards - Misplaced Pages Continue
3654-649: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,
3741-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of
3828-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has
3915-547: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under
4002-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to
4089-459: The flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of
4176-534: The free streaming service Pluto TV , Viacom would launch several channels on the service branded after its Media Networks and company–owned IP . In August 2019, Viacom announced that it would merge with CBS Corporation , reuniting the two entities under the ViacomCBS name. The merger closed on December 4, 2019. Announced on November 11, 2019, as part of the re–merger, the Media Networks division
4263-726: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on
4350-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where
4437-534: The major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV
SECTION 50
#17327760581324524-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved
4611-427: The opening of that industry's awards season. The nominees are decided by producers and executives at MTV. The winners are then decided by the general public. Presently, voting is done only through an official MTV Movie & TV Awards voting website. Winners are presented with the "Golden Popcorn" statue made by New-York-firm Society Awards . For much of its history, the ceremony was recorded for later broadcast, unlike
4698-475: The original cast with other actors (commonly, the hosts of each year's show) generally mocking the scenes of that film. The diversity of the spoofs can vary greatly, from one dialogue (such as in 2005) to several long scenes, including fighting and action sequences (2003). MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as
4785-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It
4872-514: The public feed is still on a limited amount of MSOs. MTV Entertainment Group serves as the holdings company for Paramount's mature-oriented, general entertainment brands; such as its namesake flagship MTV , Comedy Central , and Paramount Network . Showtime Networks oversees Paramount's premium cable television channels , including the namesake Showtime service. Nickelodeon Group (also known as "Nickelodeon Networks Inc."; and as its family distribution name "Paramount Kids and Family Group")
4959-933: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also
5046-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that
5133-483: The remnants of MTV Networks and Showtime Networks were separated following Viacom's split into two entities: CBS Corporation , which retained CBS , UPN , Simon & Schuster and Showtime Networks ( Showtime , The Movie Channel, and Flix ), and a spun-off company under the Viacom name, which took ownership of Paramount Pictures , BET Networks and MTV Networks (Comedy Central, MTV, Nickelodeon, and VH1). MTV Networks
5220-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV
5307-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating
SECTION 60
#17327760581325394-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as
5481-541: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been
5568-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use
5655-399: The split format, but with both segments airing back-to-back on a single night. The 2023 ceremony was originally to be hosted by Drew Barrymore , but Barrymore and other planned guests dropped out in solidarity with the 2023 Writers Guild of America strike . As a result, the in-person ceremony was cancelled and replaced by a pre-recorded virtual ceremony with no host. In May 2024, MTV cancelled
5742-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,
5829-625: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While
5916-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and
6003-712: Was announced that Spike would be relaunched as Paramount Network in 2018, aligning with the namesake film studio and being positioned as Viacom's main general entertainment outlet. In October 2018, Kevin Kay was announced to be leaving his position as head of the Entertainment Group. CMT was transferred from the Entertainment Group to the Music Group under president Chris McCarthy, with his exit. Executive Kent Alterman would take charge of Paramount Network and TV Land to go with his current leadership of Comedy Central and Bellator MMA . In 2019, after acquiring
6090-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said
6177-487: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as
6264-432: Was formerly Showtime Beyond from 1999 and was discontinued on July 15, 2020. Channel was originally known as VH1 Smooth before being relaunched as VH1 Classic Rock on August 1, 1999. The channel was renamed VH1 Classic in 2000 and was later rebranded as MTV Classic on August 1, 2016. Channel was originally known as Music: High Definition (MHD) before being rebranded as Palladia on September 1, 2008. On February 1, 2016,
6351-435: Was having with HBO and Cinemax ), WASEC established a joint venture with Viacom , merging TMC with their premium movie network Showtime to form Showtime/The Movie Channel, Inc. ; WASEC, however, had no operational involvement in the joint venture. On June 25, 1984, Warner Communications made the decision to divest Nickelodeon, MTV, and VH-1 (launched in 1985 over the channel space of Turner 's Cable Music Channel ) into
6438-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,
6525-586: Was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer
6612-603: Was officially launched as Nickelodeon . Channel space was previously held by Noggin (a joint venture with Sesame Workshop ) before being replaced with the Nick Jr. Channel in 2009. Channel was originally known as MTV Hits before being rebranded as NickMusic on September 9, 2016. Channel was originally known as Nicktoons TV until 2003 when it was rebranded as Nicktoons which was rebranded again as Nicktoons Network in 2005 and finally rebranded yet again as Nicktoons (styled as "nicktoons") once more in 2009. Channel space
6699-682: Was originally co-owned by CBS Corporation through Showtime Networks and the Smithsonian Institution until November 7, 2019, when the Institution sold its equity interest to Showtime. Channel was originally a block on Nick at Nite . Previously owned by CBS Corporation, and before 2019, half of the share was owned by Lionsgate . Formerly known as TVGN, TV Guide Network, and TV Guide Channel. Established by Viacom's Showtime Networks in 1992 and later became part of CBS Corporation following Viacom's split in 2006. Channel
6786-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed
6873-585: Was originally known as VH1 MegaHits before being discontinued in July 2005 to facilitate Logo launch. Channel was previously owned by Gaylord Entertainment Company , acquired in 1997 by the CBS Cable division of CBS Corporation , and became part of MTV Networks when CBS merged with Viacom . Channel created as VH1 Country before Viacom/CBS merger. Channel was originally launched under Warner-Amex Satellite Entertainment and tested as Pinwheel until 1979, then
6960-431: Was originally launched under Warner-Amex Satellite Entertainment and tested as Sight on Sound until 1981, when it officially launched as MTV . Channel started as Ha! , merged with HBO 's The Comedy Channel the following year, became entirely owned by Viacom in 2003. Originally TNN from 1983 to 2003 (as The Nashville Network until 1997; as The National Network until 2003) and as Spike until January 2018. Channel
7047-486: Was previously held by Nickelodeon Games and Sports for Kids from 1999 to 2007, and a 24-hour version of Noggin's The N brand from 2007 to 2009. Channel originally owned by the first incarnation of Viacom , and earlier with former partner Warner-Amex, and later became part of CBS Corporation following Viacom's split in 2006. Showtime was established in 1976, and The Movie Channel was established in 1973 as Star Channel and relaunched under its current name in 1979. Channel
7134-503: Was renamed The Movie Channel by the end of the year. The original Channel C-3, by then known as Pinwheel, became Nickelodeon in April 1979. As a result of these actions, Warner Cable Communications would then be rebranded as Warner-Amex Satellite Entertainment , becoming a joint venture between Warner Cable and American Express . In 1980, Warner-Amex formed a joint venture with Cablevision 's Rainbow Media division to launch Bravo ,
7221-415: Was renamed Viacom Media Networks in 2011. In the fall of 2012, media analysts began to report that ratings among some of Viacom's leading brands in the U.S. were experiencing declines in viewership. MTV, Comedy Central and Nickelodeon were of most concern to investors as the three account for roughly 50% of Viacom's operating profit, estimated David Bank of RBC Capital Markets. In 2017, Viacom announced
7308-415: Was renamed ViacomCBS Domestic Media Networks , and reorganized. MTV, VH1, CMT and Logo were reorganized into the "Entertainment & Youth Group", with the addition of Comedy Central, Paramount Network, Smithsonian Channel , and TV Land. BET Networks was merged with Showtime Networks under CEO David Nevins , who also temporarily gained oversight of Pop TV (formerly co-owned with Lionsgate ); Pop TV
7395-525: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating
7482-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like
7569-533: Was transferred to the Entertainment & Youth Group on January 15, 2020. On February 16, 2022, ViacomCBS was renamed as Paramount Global, and ViacomCBS Domestic Media Networks was renamed Paramount Media Networks . On May 9, 2023, Paramount announced that it would restructure its U.S. domestic network business. In 2022, MTV Entertainment Group partnered with Second Chance Studios to help formerly incarcerated individuals launch media careers. Channel
#131868