123-424: Apple Inc. uses a large variety of typefaces in its marketing , operating systems , and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products . This is evident in the design and marketing of the company. The current logo is a white apple with a bite out of it, which was first utilized in 2013. For at least 18 years, Apple's corporate typeface
246-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
369-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
492-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
615-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
738-485: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over
861-529: A developer could define new types, for instance "client", "patient", etc. Stand Alone Software, Inc. also created a Newton software package called the Stationery Construction Kit, which allowed users to make stationery themselves without aid of any other tools. Dates supplied calendar, events, meeting, and alarms functions, including an integrated "to do" list manager. It offered many different display and navigation styles, including
984-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
1107-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1230-569: A hierarchical outline / tree . When a bullet point was dragged, the entire sub- tree of child bullet points underneath it (if any) would be dragged along as well. If a bullet point had child bullet points, tapping the parent's bullet point once would "roll up" all the children ( "windowshade" effect ). Tapping the parent bullet point again would make the children re-appear. Because this functionality arrived in Newton OS 2.0, several third parties made similar software before for OS 1.x Newton machines,
1353-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
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#17327731198501476-544: A list view, graphical day "time blocking" view, or a week, month, or year grid. As with Names and Notes, Dates items created either on the Newton or on a Windows or Macintosh desktop PIM could be synchronized to each other. From Apple : From Motorola : From Sharp : From Digital Ocean : From Siemens : From Harris : NewtonScript is an advanced object-oriented programming language, developed by Apple employee Walter Smith . Some programmers complained about
1599-474: A low-power processor, Hobbit , for the project. However, slow progress and other issues led to Sakoman leaving Apple in 1990 to form Be Computer, Inc. The Newton project would be revitalized by Michael Tchao and Steve Capps who pitched the idea directly to CEO John Sculley ; Apple invested in Acorn Computers who developed a specific ARM6 -based RISC processor for the device. Apple introduced
1722-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1845-616: A new generation of MacBook that utilizes the Apple designed San Francisco typeface. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne ,
1968-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
2091-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
2214-456: A serif counterpart to San Francisco. It's more like SF Slab, a slab-serif font for the customizable lock screen. SF Slab was the default font for Pen+Gear®. Apple's keyboards were long labeled with Univers 48 (Condensed Light Oblique), a design choice by Apple's industrial design partner, Frog Design . This began in 1984 with the Apple IIc , which had tilted front-panel buttons to match
2337-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
2460-468: A variant of the Adobe Myriad font family in its marketing and packaging. As new revisions of its products were released, the text changed from the serif Apple Garamond to the sans-serif Myriad Apple. The family's bolds were used for headlines, and other weights accordingly. The Myriad font family was designed by Robert Slimbach and Carol Twombly for Adobe . Adobe's most recent version of Myriad
2583-459: A variety of software to aid in personal data organization and management. This included such applications as Notes, Names, and Dates, as well as a variety of productivity tools such as a calculator, conversion calculators (metric conversions, currency conversions, etc.), time-zone maps, etc. In later/2.x versions of the Newton OS these applications were refined, and new ones were added, such as
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#17327731198502706-668: Is Myriad Pro, which has some additional enhancements and character set extensions, but is not significantly changed in design. Myriad Apple, a modification produced by Galápagos Design Group, incorporates minor spacing and weight differences from the standard varieties, and includes Apple-specific characters, such as the company logo. In 2006, Myriad Apple was superseded by Myriad Set, which contains extra ligatures and other minor changes. As of November 2013, lighter fonts are prevalent in Apple's marketing, with headlines in Myriad Pro Light. Occasionally an even lighter variant of Myriad
2829-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
2952-761: Is missing Myriad's trademark features, such as the splayed "M" and distinctive "y". Since the introduction of the 1st-generation iPhone in 2007, Apple has used Helvetica in its software design. iOS for the iPhone, iPod touch, iPad, and Apple TV employs the font, alongside its use on iPods beginning with the 6th-generation iPod classic and 3rd-generation iPod nano. In conjunction with the iPhone 4 in 2010, Apple began using Helvetica Neue on devices with Retina display, while keeping use of Helvetica on non-Retina devices. Around 2012, Apple started using Helvetica in macOS (then named OS X) application software. iTunes , iMovie , iPhoto , GarageBand , and Apple's professional applications started to feature heavy use of Helvetica, while
3075-801: Is now the VP of iPad Product Marketing. Since 2004, the Einstein Project has been working on emulating the Newton for use as an alternative OS on other platforms. It is currently available for the Sharp Zaurus , Apple's Mac OS X , Nokia Maemo , Microsoft Windows , and the Pepper Pad 3. The emulator is an open source project, but requires an original Newton ROM to be installed in order to function. iPhones and iPads run Einstein since September 2010. The Android operating system runs Einstein since March 2011. Programs have been written for
3198-621: Is used for specialized marketing materials and press releases. In 2015, with the release of the Apple Watch , Apple began the usage of San Francisco in Apple Watch marketing materials, as well as in the Apple Music wordmark. In September 2016, the company began using it as the typeface of word marks such as "iPhone", "AirPods", and "MacBook Pro" on the devices themselves, as well as keynote slides and product packaging. This change
3321-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company
3444-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
3567-509: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over
3690-504: The Gill Sans typeface, which was also used for the Newton keyboard. Espy Sans was later used as the font for Apple's eWorld online service in 1994. (eWorld also used the larger bold condensed bitmap font eWorld Tight for headlines. The metrics of eWorld Tight were based on Helvetica Ultra Compressed .) The iPod mini , released in 2004, also used Espy Sans. Since its introduction in 2000 up through OS X Mavericks , Lucida Grande
3813-518: The Lisa , shipped in 1983. It used a system font with distinctive V and W letterforms. The Macintosh , introduced in 1984, used a bitmap font , Chicago , designed by Susan Kare . In Mac OS 8 , introduced in 1997, the system font of Mac OS was changed to Charcoal . Charcoal was designed by David Berlow of Font Bureau, to be easier to read than Chicago, while retaining similar metrics for backward compatibility with existing application software. When released in 2001, Apple's iPod music player reused
Typography of Apple Inc. - Misplaced Pages Continue
3936-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
4059-658: The Newton Connection Kit , which was sold separately and only worked for Newton devices that used the 1.x versions of the Newton OS. The Notes application allowed users to create small documents that could contain text that had been typed, or that had been recognized from handwriting, as well as free-hand sketches, "Shapes", and "ink text" . In version 2.0 of the Newton OS , the Notes application (as well as Names) could accept what Apple termed "stationery", 3rd-party created plug-in modules that could extend
4182-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
4305-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
4428-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
4551-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
4674-548: The WatchKit SDK was released to developers. On June 8, 2015, at the WWDC 2015 conference, San Francisco replaced Helvetica Neue as the system font for both macOS and iOS operating systems. The version used, known as "SF UI", was modified to make it wider than its Apple Watch counterpart, more akin to the previously used Helvetica Neue. The original version has since been renamed "SF Compact". In 2019, Apple released New York ,
4797-654: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
4920-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
5043-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
Typography of Apple Inc. - Misplaced Pages Continue
5166-496: The "Print Recognizer" part of the Newton 2.1 handwriting recognition system into Mac OS X 10.2 Jaguar . It can be used with graphics tablets to seamlessly input handwritten printed text anywhere there was an insertion point on the screen. This technology, known as " Inkwell ", appears in the System Preferences whenever a tablet input device is plugged in. Larry Yaeger was the author of the original Rosetta recognizer on
5289-528: The $ 1000 cost of the Toolbox programming environment. Additionally, it required learning a new way of programming. The Newton project was a personal digital assistant platform. The PDA category did not exist for most of Newton's genesis, and the phrase "personal digital assistant" was coined relatively late in the development cycle by Apple's CEO John Sculley , the driving force behind the project. Larry Tesler determined that an advanced, low-power processor
5412-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
5535-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
5658-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
5781-677: The Finder, Apple used the Geneva typeface, a redesigned version of Helvetica. Introduced in 1986, the Apple II GS , had very tall pixels (pixel aspect ratio of 5:12 or 5:6, with 640 × 200 or 320 × 200 pixels in a 4:3 image), thus requiring a stout, 8-point bitmap font called Shaston 8 as the system font (for menus, window titles, etc.). Shaston was described in Apple II GS technote #41 as "a modified Helvetica ", but
5904-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
6027-481: The Macintosh font Chicago as the system font. Later versions of the iPod drew from the larger character repertoire of the TrueType Chicago , adding a number of characters not present in the bitmap Chicago, such as Greek and Cyrillic . Even though the screen supported grayscale, the characters were not anti-aliased . For smaller user interface elements, such as the names of files displayed with icons in
6150-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
6273-481: The Newton — it was the first to feature handwriting recognition . Newton devices run on a proprietary operating system , Newton OS ; unlike the company's Macintosh computers, Apple licensed the software to third-parties, who released Newton devices alongside Apple's own MessagePad line. Apple started developing the platform in 1987; concepted by Steve Sakoman as a tablet -like device with handwriting capabilities, he worked with AT&T Corporation to develop
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#17327731198506396-402: The Newton on May 29, 1992 ( 1992-05-29 ) , and shipments began on August 2, 1993. The Newton was marred with issues before its public release; bugs and software instability played a part in a series of continuous delays of its shipment date, while post-release problems with its handwriting recognition feature led to negative publicity and became a source of mockery . Sales of
6519-477: The Newton since its cancellation, including an RSS reader. The Apple Newton and its poor handwriting recognition was lampooned on the episode of The Simpsons titled " Lisa on Ice " in 1994. In the 1995 anime series Neon Genesis Evangelion , handheld devices modeled on the Newton can be seen multiple times, serving various internal functions within NERV. In the 1995 film Under Siege 2: Dark Territory ,
6642-439: The Newton were well below Apple's expectations, and despite significant improvements in later hardware and version 2.0 of Newton OS, the platform was discontinued in 1998 at the direction of CEO Steve Jobs . Despite its commercial failure, the Newton was considered technologically innovative for its time and influenced many ideas for Apple's later popular products, the iPhone and iPad . Most Newton devices were pre-loaded with
6765-426: The Newton, and was also responsible for porting it to Mac OS X. Patent applications were issued for a tablet based Macintosh. At an All Things Digital conference in 2004, Steve Jobs made reference to a new "Apple PDA" which the company had developed but had decided not to bring to market. In September 2009, Michael Tchao, who pitched the original Newton concept to John Sculley, returned to Apple. Michael Tchao
6888-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
7011-568: The Terminal, Console, and Xcode applications. It was first introduced alongside the Apple Watch , where it was used for enhanced legibility and taller x-heights for easy reading on a small display. The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and iOS 8 ), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in
7134-480: The UI of iOS 7 and iOS 8 as well as OS X Yosemite , with some devices even with iOS 4 through iOS 6 ), Roboto ( Google 's new UI typeface), and Univers (used on Apple's early keyboard designs). It was widely speculated that San Francisco was going to be the long-awaited font that Apple had reportedly been developing for independent use in their products, and the font's name was leaked in November 2014 when
7257-872: The Works word processor and the Newton Internet Enabler, as well as the inclusion of bundled 3rd party applications, such as the QuickFigure Works spreadsheet (a "lite" version of Pelicanware's QuickFigure Pro), Pocket Quicken , the NetHopper web browser, and the Netstrategy EnRoute email client. Various Newton applications had full import/export capabilities with popular desktop office suite and PIM (Personal Information Manager) application file formats, primarily by making use of Apple's bundled Newton Connection Utilities and also
7380-406: The bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words APPLE COMPUTER CO. were drawn on a ribbon banner ornamenting the picture frame. The frame itself held a quotation from Wordsworth : "Newton....A Mind Forever Voyaging Through Strange Seas of Thought...Alone.", taken from Wordsworth's autobiographical poem The Prelude . The logo
7503-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
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#17327731198507626-455: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Apple Newton The Newton is a specified standard and series of personal digital assistants (PDAs) developed and marketed by Apple Computer, Inc. from 1993 to 1998. An early device in the PDA category — the term itself originating with
7749-407: The company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,
7872-444: The company's brand recognition . It was used not only in conjunction with the logo, but also in manuals and ads and to label products with model names. Apple has not released the true Apple Garamond font. ITC briefly sold ITC Garamond Narrow—Apple Garamond without the custom hinting—as part of its Apple Font Pack in the 1990s. A version of the font was also included under a different name in some versions of Mac OS X prior to 10.3 as it
7995-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
8118-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
8241-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
8364-505: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
8487-424: The development team, and the stylus, which he disliked as it prevented the use of the fingers. Furthermore, with Apple already suffering heavy losses which jeopardized its survival, this made the unprofitable Newton a tempting target to axe. Jobs was likely also motivated by the fact that the Newton was the pet project of his old adversary John Sculley. However, Jobs saw potential in the technology and concept, if not
8610-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
8733-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
8856-424: The execution, and eventually led Apple to create its multi-touch devices inspired by FingerWorks , the iPhone and iPad . Before the Newton project was canceled, it was spun off into an Apple wholly owned subsidiary company, Newton, Inc . Speculation continued for several years that Apple might release a new PDA with some Newton technology or collaborate with Palm . Feeding a bit of speculation, Apple put
8979-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
9102-480: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in
9225-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
9348-522: The font, which was delivered to Apple as the Postscript font "apgaram". In cases where the Apple logo was accompanied by text, it was always set in Apple Garamond. Aside from the company name, most of Apple's advertising and marketing slogans, such as " Think different ", used the font as well. The typeface was virtually synonymous with Apple for almost two decades and formed a large part of
9471-459: The functionality of the basic applications. One of the new types of Notes stationery added to Newton OS 2.0 was a hierarchical , bullet-ed , collapsible, multi-line " Checklist ", an implementation of outliner software. This could be used for organizing tasks, "to do" lists , sub-tasks, etc. Each bullet point could contain as many lines of text as desired. A bullet point could be dragged and placed underneath another bullet point, thus forming
9594-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
9717-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
9840-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
9963-458: The inclination of the lettering. Univers was eventually replaced on Apple's keyboards by VAG Rounded , which was used on all iBook models, PowerBooks introduced after 2003, and MacBooks , MacBooks Pro , MacBooks Air , and Apple Keyboards from August 2007 until early 2015. The font was developed by Sedley Place Ltd. for German car manufacturer Volkswagen and was used in much of their marketing materials. On March 9, 2015, Apple introduced
10086-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
10209-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
10332-423: The introduction of the first Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. It was a variation of the classic Garamond typeface, both narrower and having a taller x-height . Specifically, ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width. Bitstream condensed the font, subtly adjusted the stroke widths, and performed the hinting required to create
10455-506: The logo in 1977 while working with Palo Alto marketer Regis McKenna . The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a . In the early 1980s, the company logo was simplified by removing " computer ınc." . Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter Tektura. Since
10578-484: The main character Casey Ryback ( Steven Seagal ) connects an Apple Newton PDA to the telephone network of the hijacked train on which the film is set, and sends a fax to his workplace, which is then forwarded to Admiral Bates, Ryback's contact at the Pentagon. The hijackers subsequently discover and hack the Newton, thus learning of Ryback's presence on the train. In the 1998 interactive video game The X-Files Game ,
10701-403: The main character uses an Apple Newton to make notes, read e-mail and navigate the different locations of the game. During Apple's March 21, 2016, keynote conference, a celebration video called "40 Years in 40 Seconds" was unveiled. The video featured flashing text of names from Apple's most notable products and taglines in their forty-year history, including Newton. However, in Newton's case, it
10824-531: The majority of the OS X (now named macOS) environment retained the comparatively more legible Lucida Grande typeface, which was designed specifically for on-screen use. After the introduction of iOS 7 in June 2013, Apple began using an extra-thin weight of Neue Helvetica for the user interface of iOS 7, arousing numerous complaints about the less legible typography. For the final release of the operating system, Apple changed
10947-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
11070-866: The most notable of which was Dyno Notepad, released in 1993. The Names application was used for storing contacts. Contacts created either on the Newton device or on a Windows or Macintosh desktop PIM could be synchronized to each other. Entering a date in Names for fields such as birthday or anniversary automatically created corresponding repeating events in the Dates application. Each contact had an attached free-form notes field available to it, that could contain any mix of interleaved text, ink text, Shapes, or Sketches. Like Notes, Names could be extended by developers, to create special new categories of contacts with specialized pre-defined fields. Names shipped with three types of contacts, "people", "companies", and "groups", but
11193-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,
11316-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
11439-480: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he
11562-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
11685-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
11808-426: The period, had extremely limited graphical capabilities and could originally display only uppercase ASCII using a set bitmap font. The IIc and Enhanced Apple IIe expanded on this, supporting 40 or 80 columns of text and an extended character set called MouseText . It was used to simulate simple graphical user interfaces, similar to the use of ANSI X3.64. The first Apple computer with a purely bitmapped display,
11931-451: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
12054-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
12177-579: The similarities are not striking. The fonts of the original Macintosh were also available for the GS . In 1991, Apple's Human Interface Group contracted with LetterPerfect Fonts' Garrett Boge and Damon Clark, to design a family of bitmap screen fonts to replace Chicago and Geneva for the Mac OS version 7.5. The family consisted of Sans & Serif, Regular and Bold in discrete bitmap sizes of 8, 9, 10, 12 & 14 pt. The Sans, proving most useful for screen readability,
12300-460: The system font on the Mac. This brought all of Apple's user interfaces in line, using Neue Helvetica throughout. San Francisco is currently used for user interface across all of Apple's product line, including watchOS , macOS , iOS , iPadOS , tvOS and visionOS (with the notable exception of subtitles on tvOS which continues to use Helvetica). The three main variants are SF Pro for macOS, iOS, and iPadOS; SF Compact for watchOS; and SF Mono for
12423-444: The system's font to a slightly thicker weight of Neue Helvetica, although some have complained that readability is still compromised compared to the font weight used in former versions of iOS. Older iOS devices continue to use Helvetica or Neue Helvetica in regular font weights that display with higher contrast on low-resolution displays. With the introduction of OS X 10.10 "Yosemite" in June 2014, Apple started using Neue Helvetica as
12546-452: The term personal digital assistant was coined to refer to the Newton. According to former Apple CEO John Sculley , the company invested approximately $ 100 million to develop Newton. The Newton was considered innovative at its debut, but it suffered from its high price and problems with the handwriting recognition element, its most anticipated feature. The handwriting software was barely ready by 1993 and its tendency to misread characters
12669-603: The typeface was considered new and modern. The exact font used by Apple is slightly modified from the standard Motter Tektura: the s is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the i is removed. According to the logo designer, Rob Janoff , the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed
12792-506: The words "Catching on?" as "Egg Freckles", a phrase that became widely repeated as symbolic of the Newton's problems. This phrase was subsequently included as a trigger for an Easter egg in later editions of the MessagePad, producing a panel from the strip when it was entered on the device. In acknowledgement of the strip, Apple subsequently gifted a MessagePad to Trudeau. Although the software improved substantially in Newton OS 2.0, it
12915-511: Was a custom variant of the ITC Garamond typeface called Apple Garamond . It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Prior to adopting
13038-466: Was also reflected in some headlines on product marketing web pages. Subsequently, on January 24, 2017, Apple began updating its website to use the San Francisco font, and as a result it became the company’s universal typeface for all its products. Apple has used a variety of system fonts for the user interfaces of its products. Apple's earliest computers, along with other personal computers of
13161-735: Was also used for the Newton OS GUI. The Newton used the font Apple Casual to display text entered using the Rosetta handwriting recognition engine in the Newton. The same font found its way into the Rosetta-derived writing recognition system in Mac OS X— Inkwell . The TrueType font can be made available to any application by copying the font file, which is embedded in a system component, to any font folder . (See List of macOS fonts for more information.) The Newton logo featured
13284-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
13407-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
13530-428: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted
13653-461: Was hand drawn and thus did not use an established font. However, the type is similar to Caslon . Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok ). At the time,
13776-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
13899-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
14022-514: Was needed for sophisticated graphics manipulation. He found Hermann Hauser , co-founder of Acorn Computers which had developed the Acorn RISC Machine as first ARM architecture device, and put together Advanced RISC Machines, now Arm Ltd. A smaller device was then designed by Jonathan Ive . Although PDAs had been developing since the original Psion Organiser in 1984, the Newton has left one particular lasting impression:
14145-411: Was not enough to inspire strong sales. The Newton became popular in some industries, notably the medical field. However, the debut of the competing Palm Pilot substantially reduced its market share. Apple struggled to find a new direction for the Newton, and when Steve Jobs returned to the company in 1997, he killed the product line. He was critical of the device's weak performance, the management of
14268-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
14391-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
14514-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
14637-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
14760-517: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for
14883-404: Was the system font used in Mac OS X user interface elements, such as menus, dialog boxes, and other widgets. It was superseded by Helvetica Neue. Starting in 2004, the iPod photo, 5th-generation iPod , and 1st- through 2nd-generation iPod nano feature a bitmap font known as Podium Sans , displacing the use of Chicago as the iPod system font. Although originally promoted as Myriad, Podium Sans
15006-561: Was used by the Setup Assistant installation program. In the marketing of the Newton /Notepad/MessagePad PDA (starting in 1992), Apple used Gill Sans instead of the regular Apple Garamond . Gill Sans Regular was used in the logo, for the model name on the computer, on the keyboard and in advertising materials, though it was not used as a screen font (except as part of the Newton logo itself). In 2002, Apple gradually started using
15129-543: Was widely derided in the media. This was parodied in The Simpsons episode " Lisa on Ice ", where a scene makes fun of the Newton's handwriting recognition turning "Beat up Martin" into "Eat up Martha". Garry Trudeau also mocked the Newton in a weeklong arc of his comic strip Doonesbury , portraying it as a costly toy that served the same function as a cheap notepad, and using its accuracy problems to humorous effect. In one panel, Michael Doonesbury 's Newton misreads
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