132-513: Mountain Dew , a citrus-flavored carbonated soft drink now owned by PepsiCo , has had numerous branded flavor variants since the original formula's creation in 1940. Notable variants include Diet Mountain Dew , Baja Blast , Code Red , LiveWire , Voltage , Major Melon, and Spark. In 2006, Diet Mountain Dew was reformulated with a new "Tuned Up Taste", using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation
264-465: A cherry -flavored variant called Code Red debuted. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. Production was extended to the United Kingdom in 1996, but was phased out in 1998. A similarly named but different-tasting product, with a recipe more similar to
396-828: A fair trial . The English monarchs, through inheritance of substantial territories in France and claims to the French crown, were also heavily involved in conflicts in France, most notably the Hundred Years' War , while the Kings of Scots were in an alliance with the French during this period. Early modern Britain saw religious conflict resulting from the Reformation and the introduction of Protestant state churches in each country. The English Reformation ushered in political, constitutional, social and cultural change in
528-521: A subpolar oceanic climate . Higher elevations in Scotland experience a continental subarctic climate and the mountains experience a tundra climate . The prevailing wind is from the southwest and bears frequent spells of mild and wet weather from the Atlantic Ocean, although the eastern parts are mostly sheltered from this wind. Since the majority of the rain falls over the western regions,
660-604: A welfare state was established, and a comprehensive, publicly funded healthcare system, the National Health Service , was created. The rise of nationalism in the colonies coincided with Britain's much-diminished economic position, so that a policy of decolonisation was unavoidable. Independence was granted to India and Pakistan in 1947. Over the next three decades, most colonies of the British Empire gained their independence, and many became members of
792-523: A 12-week release due to low sales. On 7 January 2011, Mountain Dew posted on their Facebook that Pitch Black would return to the shelves in May 2011, also stating that this may be the start of many re-releases of old favorites. The company promoted Pitch Black's return heavily with giveaways and contests. About a month before the planned release date, a photo was posted on a Mountain Dew worker's Pongr, which showed Pitch Black and 2008's Supernova. Two weeks before
924-423: A YouTube channel that have been overseen by PepsiCo since 2007. The initiative originated in 2013 and will continue through the year. Mountain Dew's Green Label promotion originated in 2007, when a line of limited edition aluminum bottles was put into production, featuring artwork from a range of tattoo artists and other artists. This initial series marked the first use of the term Green Label Art to describe
1056-602: A built-in grip. The bottles were dubbed "sidekick bottles" and were tested in North Carolina , South Carolina , and Indiana markets. By 2014, sidekick bottles had become the predominant Mountain Dew bottle design in most of the United States. In its primary market of the United States , the ingredient composition of Mountain Dew is listed as: " carbonated water , high-fructose corn syrup (in much of
1188-571: A computer-generated mash-up of three things that the public generally finds to be cute or harmless; a Pug puppy (the head), a monkey (the body and tail), and a dancing baby (the hips and legs). The puppy monkey baby dances with three men who are presumably watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine). The media response to
1320-625: A continuation of the DEWmocracy campaign – referred to as "DEWmocracy 2" – which launched in July 2009. A marked difference between DEWmocracy 2 and its predecessor was the wider range of online voting methods, expanding beyond the DEWmocracy website to include Facebook , Twitter , YouTube , and the "Dew Labs Community" – a private, online forum for the "most passionate Dew fans." In July 2009, Dew Labs sampling trucks distributed product samples of seven potential flavor variations. At
1452-816: A land border with the Republic of Ireland ; otherwise, the United Kingdom is surrounded by the Atlantic Ocean , the North Sea , the English Channel , the Celtic Sea , and the Irish Sea . The United Kingdom had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the United Kingdom is London , whose wider metropolitan area is
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#17327826994691584-399: A leading role in the movement to abolish slavery worldwide through the blockade of Africa and pressing other nations to end their trade with a series of treaties. In 1800 the parliaments of Great Britain and Ireland each passed an Act of Union, uniting the two kingdoms and creating the United Kingdom of Great Britain and Ireland on 1 January 1801. After the defeat of France at the end of
1716-404: A major rebrand. The new branding, inspired by the logo introduced in 1996, reverts the naming to the full "Mountain" spelling; the key art features mountain scenery in the background. In summer 2010, a secondary type of Mountain Dew bottles began appearing on some US shelves. Designed by 4sight , a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, and
1848-620: A month before the planned release date. Later that same month, it was announced through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. These flavors began appearing from the first week of October and were also discontinued after 12 weeks of being on shelves. Game Fuel returned in October 2012 to promote Halo 4 , in the original citrus-cherry flavor. In August 2013, Mountain Dew announced that Game Fuel would be returning to stores in
1980-791: A policy of splendid isolation in Europe, and attempted to contain Russian influence in Afghanistan and Persia , in what came to be known as the Great Game . During this time, Canada , Australia and New Zealand were granted self-governing dominion status. At the turn of the century, Britain's industrial dominance became challenged by the German Empire and the United States . The Edwardian era saw social reform and home rule for Ireland become important domestic issues, while
2112-507: A result of a shortage of workers in the 1950s, the government encouraged immigration from Commonwealth countries . In the following decades, the UK became a more multi-ethnic society. Despite rising living standards in the late 1950s and 1960s, the UK's economic performance was less successful than many of its main competitors such as France, West Germany and Japan. The UK was the first democratic nation to lower its voting age to 18 in 1969. In
2244-811: A series of connected wars (including the English Civil War ) which led to the temporary overthrow of the monarchy, with the execution of King Charles I , and the establishment of the short-lived unitary republic of the Commonwealth of England , Scotland and Ireland. Although the monarchy was restored , the Interregnum along with the Glorious Revolution of 1688 and the subsequent Bill of Rights 1689 in England and Claim of Right Act 1689 in Scotland ensured that, unlike much of
2376-430: A similar font. 2022–2025 Also available in zero sugar. Couche Tard (Canada) 2016–2019 ("DEWcision") 2024–present (exclusive markets only) Pitch Black was made available in fountains at Speedway gas stations as of 2016, and served as part of the "DEWcision" contest, where it won over Baja Blast and was added to the core lineup. In 2019, it was discontinued due to poor sales. In November 2022, PepsiCo announced
2508-462: A sponsored television show entitled Mountain Dew's Green Label Experience premiered on Fuel TV in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour. Under the term Green Label Gaming – coined in 2007 – Mountain Dew has broadened its sponsorship of independent video game designers and players . The brand
2640-646: A store in Tracy, California – named the winner of a cash prize. This winning can design was scheduled to appear on Mountain Dew cans at some point in 2011. In 2008, a Mountain Dew-sponsored music label was launched under the name Green Label Sound . In December 2010, a Mountain Dew Code Red television advertisement was produced, incorporating the hip-hop artist Jay Electronica performing his song "The Announcement". The advertisement concludes with
2772-541: A strategy it was already using with its flagship cola Pepsi, changing Mountain Dew's logo every few years. New logos were introduced in 1996, 1998, and 2005. In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009. Returning flavors were given redesigned packaging and logos when re-released. In October 2024, PepsiCo announced
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#17327826994692904-512: Is a soft drink brand, produced and owned by PepsiCo . The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia . William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964,
3036-484: Is an action sports tour made up of events held in five U.S. cities over several months. The first Dew Tour was held in the summer of 2005 with events in skateboarding , BMX and Freestyle Motocross . In 2008 it expanded to add a " Winter Dew Tour ", comprising snowboarding and snow skiing competitions. It is "the most watched and attended action sports event in the world," according to Transworld Snowboarding magazine. In coordination with its Dew Tour sponsorship,
3168-564: Is an energy drink distributed by PepsiCo under the Mountain Dew brand, originally launched in 2001. From 2007 to 2008, several additional flavors of Amp were introduced. In 2012, Amp's labeling and ingredients changed, as did the flavor and appeal, according to fans. The Mountain Dew branding was also removed from cans during this change, though it has since been reintroduced. In spring 2014, Mountain Dew began distributing its Baja Blast flavor in standard 12-ounce cans, 20-ounce bottles and 24-ounce cans for sale at supermarkets and retail businesses in
3300-481: Is only the one specific nominal term 'Great Britain' which invariably excludes Northern Ireland". The BBC historically preferred to use "Britain" as shorthand only for Great Britain, though the present style guide does not take a position except that "Great Britain" excludes Northern Ireland. The adjective "British" is commonly used to refer to matters relating to the United Kingdom and is used in law to refer to United Kingdom citizenship and nationality . People of
3432-538: Is ranked 2nd out of 180 countries in the Environmental Performance Index . A law has been passed that UK greenhouse gas emissions will be net zero by 2050. England accounts for 53 per cent of the UK, covering 50,350 square miles (130,395 km ). Most of the country consists of lowland terrain, with upland and mountainous terrain northwest of the Tees–Exe line which roughly divides
3564-599: Is sometimes used as a loose synonym for the United Kingdom as a whole. The word England is occasionally used incorrectly to refer to the United Kingdom as a whole, a mistake principally made by people from outside the UK. The term "Britain" is used as a synonym for Great Britain , but also sometimes for the United Kingdom. Usage is mixed: the UK Government prefers to use the term "UK" rather than "Britain" or "British" on its website (except when referring to embassies), while acknowledging that both terms refer to
3696-638: Is that dye Yellow #5 (tartrazine) lowers sperm count. Tartrazine has never been scientifically linked to any of the alleged effects in the legends, nor has any other component of the drink. In 2022, PepsiCo partnered with the Boston Beer Company to produce a line of alcohol-infused drinks in four flavors. Labelled "Hard Mtn Dew", the drinks were initially sold in Florida , Iowa and Tennessee, before expanding to other states. Mountain Dew Amp
3828-579: Is the Isle of Wight . Scotland accounts for 32 per cent of the UK, covering 30,410 square miles (78,772 km ). This includes nearly 800 islands , notably the Hebrides , Orkney Islands and Shetland Islands. Scotland is the most mountainous constituent country of the UK, the Highlands to the north and west are the more rugged region containing the majority of Scotland's mountainous land, including
3960-588: The 1884 Reform Act championed by William Gladstone granting suffrage to a majority of males for the first time. The British population increased at a dramatic rate, accompanied by rapid urbanisation , causing significant social and economic stresses. By the late 19th century, the Conservatives under Benjamin Disraeli and Lord Salisbury initiated a period of imperial expansion in Africa , maintained
4092-534: The Atlantic slave trade , mainly between 1662 and 1807 when British or British-colonial slave ships transported nearly 3.3 million slaves from Africa. The slaves were taken to work on plantations , principally in the Caribbean but also North America . However, with pressure from the abolitionism movement , Parliament banned the trade in 1807, banned slavery in the British Empire in 1833, and Britain took
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4224-650: The Battle of Culloden in 1746, after which the Scottish Highlanders were forcibly assimilated into Scotland by revoking the feudal independence of clan chiefs . The British colonies in North America that broke away in the American War of Independence became the United States . British imperial ambition turned towards Asia, particularly to India . British merchants played a leading part in
4356-715: The Cairngorms , Loch Lomond and The Trossachs and Ben Nevis which at 1,345 metres (4,413 ft) is the highest point in the British Isles. Wales accounts for less than 9 per cent of the UK, covering 8,020 square miles (20,779 km ). Wales is mostly mountainous, though South Wales is less mountainous than North and mid Wales . The highest mountains in Wales are in Snowdonia and include Snowdon ( Welsh : Yr Wyddfa ) which, at 1,085 metres (3,560 ft),
4488-523: The Commonwealth of Nations . The UK was the third country to develop a nuclear weapons arsenal (with its first atomic bomb test, Operation Hurricane , in 1952), but the post-war limits of Britain's international role were illustrated by the Suez Crisis of 1956. The international spread of the English language ensured the continuing international influence of its literature and culture . As
4620-704: The European Convention on Human Rights . The UK remained a great power with global diplomatic and military influence and a leading role in the United Nations and NATO . The UK broadly supported the United States' approach to the " war on terror " in the early 21st century. British troops fought in the War in Afghanistan , but controversy surrounded Britain's military deployment in Iraq , which saw
4752-583: The European Union (EU) in 1992, the UK was one of the 12 founding member states. From the late 1960s, Northern Ireland suffered communal and paramilitary violence (sometimes affecting other parts of the UK) conventionally known as the Troubles . It is usually considered to have ended with the 1998 Belfast "Good Friday" Agreement . Following a period of widespread economic slowdown and industrial strife in
4884-494: The Falkland Islands , leading to the 10-week Falklands War in which Argentine forces were defeated. The inhabitants of the islands are predominantly descendants of British settlers, and strongly favour British sovereignty, expressed in a 2013 referendum . From 1984, the UK economy was helped by the inflow of substantial North Sea oil revenues. Another British overseas territory, Gibraltar , ceded to Great Britain in
5016-545: The French Revolutionary Wars and Napoleonic Wars (1792–1815), the United Kingdom emerged as the principal naval and imperial power (with London the largest city in the world from about 1830). Unchallenged at sea , British dominance was later described as Pax Britannica ("British Peace"), a period of relative peace among the great powers (1815–1914) during which the British Empire became
5148-635: The Independent Games Festival and the Game Developers Conference . Green Label Gaming has since come under controversy over a sponsored Game Jam-themed reality show by Matti Leshem. In 2008, Doritos debuted a mystery flavor known as "Quest", featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew. In October 2010, Mountain Dew started
5280-662: The Kingdom of England and the Kingdom of Scotland united under the Treaty of Union to create the Kingdom of Great Britain . The Acts of Union 1800 incorporated the Kingdom of Ireland to create the United Kingdom of Great Britain and Ireland in 1801. Most of Ireland seceded from the UK in 1922 as the Irish Free State , and the Royal and Parliamentary Titles Act 1927 created the present United Kingdom. The UK became
5412-650: The Labour Party emerged from an alliance of trade unions and small socialist groups in 1900, and suffragettes campaigned for women's right to vote. Britain was one of the principal Allies that defeated the Central Powers in the First World War (1914–1918). Alongside their French, Russian and (after 1917) American counterparts, British armed forces were engaged across much of the British Empire and in several regions of Europe, particularly on
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5544-647: The Representation of the People Act 1918 . After the war, Britain became a permanent member of the Executive Council of the League of Nations and received a mandate over a number of former German and Ottoman colonies. Under the leadership of David Lloyd George , the British Empire reached its greatest extent, covering a fifth of the world's land surface and a quarter of its population. By
5676-973: The Soviet Union formed in 1941, leading the Allies against the Axis powers . There were eventual hard-fought victories in the Battle of the Atlantic , the North Africa campaign and the Italian campaign . British forces played important roles in the Normandy landings of 1944 and the liberation of Europe . The British Army led the Burma campaign against Japan, and the British Pacific Fleet fought Japan at sea. British scientists contributed to
5808-452: The United Kingdom ( UK ) or Britain , is a country in Northwestern Europe , off the coast of the continental mainland . It comprises England , Scotland , Wales , and Northern Ireland . The UK includes the island of Great Britain , the north-eastern part of the island of Ireland , and most of the smaller islands within the British Isles , making up a total area of 94,354 square miles (244,376 km ). Northern Ireland shares
5940-449: The Western Front . The high fatalities of trench warfare caused the loss of much of a generation of men, with lasting social effects in the nation and a great disruption in the social order. Britain had suffered 2.5 million casualties and finished the war with a huge national debt. The consequences of the war persuaded the government to expand the right to vote in national and local elections to all adult men and most adult women with
6072-408: The coastline paradox . It is connected to continental Europe by the Channel Tunnel , which at 31 miles (50 km) (24 miles (38 km) underwater) is the longest underwater tunnel in the world. The UK contains four terrestrial ecoregions: Celtic broadleaf forests , English Lowlands beech forests , North Atlantic moist mixed forests , and Caledonian conifer forests . The area of woodland in
6204-492: The imageboard and 4chan , who submitted and upvoted entries such as " Hitler did nothing wrong ", " Diabeetus ", " Fapple ", " Bill Cosby Sweat", "Jimmie Rustle's Jumpin' Juice", and numerous variations of "Gushing Granny". Although the promotion was not directly connected to Mountain Dew, a representative from the company did offer to "help clean up" the site. Adweek compared the incident to another recent campaign hijacked under similar circumstances, where musician Pitbull
6336-436: The largest protest in British history in opposition to the government led by Tony Blair . The Great Recession severely affected the UK economy. The Cameron–Clegg coalition government of 2010 introduced austerity measures intended to tackle the substantial public deficits. Studies have suggested that policy led to significant social disruption and suffering. A referendum on Scottish independence in 2014 resulted in
6468-484: The "FanDEWmonium" promotion, a competition in which new flavors would compete to become permanent similar to the two DEWmocracy campaigns, but with eight diet flavors instead of three regular ones. Five of the participating flavors were diet versions of previous DEWmocracy flavors: Diet SuperNova, Diet Voltage, Diet Crave, Diet Distortion, Diet Typhoon, and Diet White Out. Another flavor, Diet Ultra Violet, returned from its own limited release in 2009. The remaining competitor
6600-512: The 16th century and established the Church of England . Moreover, it defined a national identity for England and slowly, but profoundly, changed people's religious beliefs. Wales was fully incorporated into the Kingdom of England , and Ireland was constituted as a kingdom in personal union with the English crown. In what was to become Northern Ireland, the lands of the independent Catholic Gaelic nobility were confiscated and given to Protestant settlers from England and Scotland. In 1603,
6732-401: The 1713 Treaty of Utrecht, is a key military base . A referendum in 2002 on shared sovereignty with Spain was rejected by 98.97% of voters in the territory. Around the end of the 20th century, there were major changes to the governance of the UK with the establishment of devolved administrations for Scotland, Wales and Northern Ireland. The statutory incorporation followed acceptance of
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#17327826994696864-406: The 1970s, the Conservative government of the 1980s led by Margaret Thatcher initiated a radical policy of monetarism , deregulation, particularly of the financial sector (for example, the Big Bang in 1986) and labour markets, the sale of state-owned companies (privatisation), and the withdrawal of subsidies to others. In 1982, Argentina invaded the British territories of South Georgia and
6996-476: The 5th century) united with the Picts to create the Kingdom of Scotland in the 9th century. In 1066, the Normans invaded England from northern France. After conquering England , they seized large parts of Wales , conquered much of Ireland and were invited to settle in Scotland, bringing to each country feudalism on the Northern French model and Norman-French culture. The Anglo-Norman ruling class greatly influenced, but eventually assimilated with,
7128-464: The Brittonic area mainly to what was to become Wales , Cornwall and, until the latter stages of the Anglo-Saxon settlement, the Hen Ogledd (northern England and parts of southern Scotland). Most of the region settled by the Anglo-Saxons became unified as the Kingdom of England in the 10th century. Meanwhile, Gaelic speakers in north-west Britain (with connections to the north-east of Ireland and traditionally supposed to have migrated from there in
7260-411: The Game Fuel promotion on their Facebook page. The original citrus cherry would once again return, along with a new tropical companion flavor. The announcement gave a planned release date of October 2011 and stated that the packaging would feature codes granting players double experience points in Call of Duty: Modern Warfare 3 . Both flavors were mailed out to Dew Labs members in early September 2011,
7392-475: The Irish folk song " The Rare Old Mountain Dew ", dating from 1882. Using it as the name for the soda was originally suggested by Carl E. Retzke at an Owens-Illinois Inc . meeting in Toledo, Ohio , and was first trademarked by Ally and Barney Hartman in the 1940s. Early bottles and signage carried the reference forward by showing a cartoon -stylized hillbilly . The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and
7524-452: The Manhattan Project whose task was to build an atomic weapon. Once built, it was decided, with British consent, to use the weapon against Japan. The UK was one of the Big Three powers (along with the US and the Soviet Union) who met to plan the post-war world ; it drafted the Declaration by United Nations with the United States and became one of the five permanent members of the United Nations Security Council . It worked closely with
7656-435: The Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada . Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus -flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001,
7788-467: The Mountain Dew name was trademarked for the soft drink in 1948. Charles Gordon, who had partnered with William Swartz to bottle and promote Dr. Enuf , was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee . The Tip Corporation of Marion, Virginia , bought
7920-449: The Mountain Dew website. Mountain Dew later stated via tweet that there would not be any more flavors returning 'by Popular DEWmand' for now, as it was only intended to be a summer program. In August 2012, Villa Enterprises held a promotion known as Dub the Dew , where users were asked to submit and vote on name ideas for a green apple flavor of Mountain Dew. The promotion was infamously hijacked by users, particularly those originating from
8052-430: The Mountain Dew website. Voting ended on 9 July, and, after many delays, Pitch Black was announced the winner on 18 July 2016. Pitch Black became part of the brand's flavor lineup starting in September , and was produced for several years before being discontinued by early 2020. Mountain Dew Spark is a raspberry lemonade flavored beverage and a part of the Mountain Dew line up of offerings. The computer worm Code Red
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#17327826994698184-425: The Name of Great Britain". The term "United Kingdom" has occasionally been used as a description for the former Kingdom of Great Britain , although its official name from 1707 to 1800 was simply "Great Britain". The Acts of Union 1800 formed the United Kingdom of Great Britain and Ireland . Following the partition of Ireland and the independence of the Irish Free State in 1922, which left Northern Ireland as
8316-411: The Normans conquered England . With the end of the Wars of the Roses the English state stabilised and began to grow in power, resulting by the 16th century in the annexation of Wales , the domination of Scotland , and the establishment of the British Empire . Over the course of the 17th century, the role of the British monarchy was reduced, particularly as a result of the English Civil War . In 1707,
8448-495: The Scottish electorate voting by 55.3 to 44.7% to remain part of the United Kingdom. In 2016, 51.9 per cent of voters in the United Kingdom voted to leave the European Union . The UK left the EU in 2020. On 1 May 2021, the EU–UK Trade and Cooperation Agreement came into force. The COVID-19 pandemic had a severe impact on the UK's economy , caused major disruptions to education and had far-reaching impacts on society and politics in 2020 and 2021. The United Kingdom
8580-489: The Second World War damaged Britain's economic power and a global wave of decolonisation led to the independence of most British colonies. The United Kingdom is a constitutional monarchy and parliamentary democracy . The UK has three distinct jurisdictions: England and Wales , Scotland , and Northern Ireland . Since 1999, Scotland, Wales and Northern Ireland have their own governments and parliaments which control various devolved matters. A developed country ,
8712-454: The U.S. This was to celebrate the drink's 20th anniversary and would be the first time the drink has been sold for a whole year. The new retail product bore the Taco Bell logo. Taco Bell's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market. He noted that people are more likely to buy drinks when they are available exclusively at
8844-402: The U.S. in 2010. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor , preferably whiskey , so the two developed their own. Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky ,
8976-419: The U.S.), concentrated orange juice , citric acid , natural flavors, sodium benzoate , caffeine , sodium citrate , erythorbic acid , gum arabic , Ethylenediaminetetraacetic acid , and yellow 5 ." The ingredient makeup of Mountain Dew varies based on the country of production. For example, in Canada, the sweetener listed is "glucose-fructose" (another name for high-fructose corn syrup), and until 2012, it
9108-430: The UK has the world's sixth-largest economy by nominal gross domestic product (GDP). It is a nuclear state , and is ranked fifth globally in military expenditure . The UK has been a permanent member of the UN Security Council since its first session in 1946. It is a member of the Commonwealth of Nations , Council of Europe , G7 , OECD , NATO , Five Eyes , AUKUS and CPTPP . British influence can be observed in
9240-484: The UK in 2023 is estimated to be 3.25 million hectares, which represents 13% of the total land area in the UK. Most of the United Kingdom has a temperate climate, with generally cool temperatures and plentiful rainfall all year round. The temperature varies with the seasons seldom dropping below 0 °C (32 °F ) or rising above 30 °C (86 °F). Some parts, away from the coast, of upland England, Wales, Northern Ireland and most of Scotland, experience
9372-433: The UK into lowland and upland areas. Lowland areas include Cornwall , the New Forest , the South Downs and the Norfolk Broads . Upland areas include the Lake District , the Pennines , the Yorkshire Dales , Exmoor , and Dartmoor . The main rivers and estuaries are the Thames , Severn , and the Humber . England's highest mountain is Scafell Pike , at 978 metres (3,209 ft) in the Lake District; its largest island
9504-402: The United Kingdom and that elsewhere "British government" is used at least as frequently as "United Kingdom government". The UK Permanent Committee on Geographical Names recognises "United Kingdom", "UK" and "U.K." as shortened and abbreviated geopolitical terms for the United Kingdom of Great Britain and Northern Ireland in its toponymic guidelines; it does not list "Britain" but notes that "it
9636-411: The United Kingdom is 1339.7 hours, which is just under 30% of the maximum possible. The hours of sunshine vary from 1200 to about 1580 hours per year, and since 1996 the UK has been and still is receiving above the 1981 to 2010 average hours of sunshine. Climate change has a serious impact on the country. A third of food price rise in 2023 is attributed to climate change. As of 2022, the United Kingdom
9768-436: The United Kingdom use several different terms to describe their national identity and may identify themselves as being British , English , Scottish , Welsh , Northern Irish , or Irish ; or as having a combination of different national identities. Settlement by Cro-Magnons of what was to become the United Kingdom occurred in waves beginning by about 30,000 years ago. The island has been continuously inhabited only since
9900-685: The United Kingdom. The 1928 Equal Franchise Act gave women electoral equality with men in national elections. Strikes in the mid-1920s culminated in the General Strike of 1926 . Britain had still not recovered from the effects of the First World War when the Great Depression (1929–1932) led to considerable unemployment and hardship in the old industrial areas, as well as political and social unrest with rising membership in communist and socialist parties. A coalition government
10032-588: The United States as of April 2020, although still produced by some independent bottlers in the Midwest. Received a limited run in Canada in the summer of 2022. The flavor's rerelease was announced on May 24, 2022, with a release date of June 1. The release was exclusive to the Dew Store website, remaining available until early August 2022. In mid-2019, it was re-released as a permanent flavor in certain regions but
10164-640: The United States to establish the IMF , World Bank and NATO . The war left the UK severely weakened and financially dependent on the Marshall Plan , but it was spared the total war that devastated eastern Europe. In the immediate post-war years, the Labour government under Clement Attlee initiated a radical programme of reforms, which significantly impacted British society in the following decades . Major industries and public utilities were nationalised ,
10296-576: The acquisition and settlement of overseas colonies , particularly in North America and the Caribbean. Though previous attempts at uniting the two kingdoms within Great Britain in 1606, 1667, and 1689 had proved unsuccessful, the attempt initiated in 1705 led to the Treaty of Union of 1706 being agreed and ratified by both parliaments. On 1 May 1707, the Kingdom of Great Britain was formed,
10428-515: The advertisement was mixed to negative. Melissa Cronin of Gawker described it as a "horror-hallucination of brand awareness", while noting the beverage itself contains brominated vegetable oil , a chemical that is banned in several countries. Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird". On 16 April 2016, Mountain Dew announced the return of two popular favorites, Baja Blast and Pitch Black. Fans could vote on which flavor stays permanently on store shelves via
10560-518: The chain. Due to the drink's success, many other new beverages were introduced at Taco Bell, including a new Taco Bell exclusive, Mountain Dew Sangrita Blast, a non-alcoholic sangrita -flavored Mountain Dew. Beginning in 2007, Mountain Dew began a promotion entitled "DEWmocracy", which involved the public electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. The campaign has been
10692-736: The decades-long process of European integration , the UK was a founding member of the Western European Union , established with the London and Paris Conferences in 1954. In 1960 the UK was one of the seven founding members of the European Free Trade Association (EFTA), but in 1973 it left to join the European Communities (EC). In a 1975 referendum 67% voted to stay in it. When the EC became
10824-483: The eastern parts are the driest. Atlantic currents, warmed by the Gulf Stream , bring mild winters, especially in the west where winters are wet and even more so over high ground. Summers are warmest in the southeast of England and coolest in the north. Heavy snowfall can occur in winter and early spring on high ground, and occasionally settles to great depth away from the hills. The average total annual sunshine in
10956-499: The fall of 2013, with a new blueberry-flavored version titled "Electrifying Berry". In October 2013, boxes of original citrus cherry Game Fuel appeared on store shelves with packaging promoting the Xbox One and the games Dead Rising 3 and Forza Motorsport 5 and with cans featuring Dead Rising 3 graphics. The new Electrifying Berry flavor of Game Fuel simultaneously appeared with packaging promoting Kinect Sports Rivals and
11088-404: The first industrialised country and was the world's foremost power for the majority of the 19th and early 20th centuries, particularly during the " Pax Britannica " between 1815 and 1914. At its height in the 1920s, the British Empire encompassed almost a quarter of the world's landmass and population, and was the largest empire in history . However, its involvement in the First World War and
11220-540: The first round of voting was completed, two flavor finalists were chosen to receive a limited release to store shelves for a final round of voting. Diet Voltage and Diet SuperNova were sold in stores for an eight-week period beginning in March 2011. After votes were cast, it was announced that Diet SuperNova had won, with 55% of all votes, and it returned in January 2012. Afterwards, it was removed from shelves permanently after
11352-594: The first year, Britain and its Empire continued the war against Germany. Churchill engaged industry, scientists and engineers to support the government and the military in the prosecution of the war effort. In 1940, the Royal Air Force defeated the German Luftwaffe in the Battle of Britain . Urban areas suffered heavy bombing during the Blitz . The Grand Alliance of Britain, the United States and
11484-608: The flavor would be re-released in January 2023 for a limited time, along with a new Zero Sugar version. In October 2024, the flavor returned to fountains in Speedways and 7-Elevens across the U.S. The flavor is also permanent in Canada and Malaysia. Caffeine-free variants of Mountain Dew were also sold in Australia and Canada as the standard, but in March and June 2012, they were reformulated with caffeine as Mountain Dew "Energized" and "Citrus Charge", respectively. A diet variant
11616-587: The formal control it exerted over its own colonies, British dominance of much of world trade meant that it effectively controlled the economies of regions such as East Asia and Latin America . Throughout the Victorian era , political attitudes favoured free trade and laissez-faire policies. Beginning with the Great Reform Act in 1832, Parliament gradually widened the voting franchise , with
11748-485: The four prototype flavors for "DEWmocracy II" that lost to Mountain Dew White Out and did not even make the final round). As was the case with the 2013 promotion, the two flavors promoted two different Xbox games (Arctic Burst promoted Middle-earth: Shadow of War while Tropical Smash promoted Forza 7 ). For the first time, Citrus Cherry was not fully part of the promotion; instead, promotion-less Citrus Cherry
11880-415: The game Ryse: Son of Rome , graphics from which appear on the cans as well. In May 2014, the original citrus cherry Game Fuel began reappearing on shelves, but this time, the soda does not seem to be promoting any video game. In October 2014, Game Fuel returned with a new lemonade flavor for the promotion of Call of Duty: Advanced Warfare . Unlike past two-variant Game Fuel releases, both drinks sport
12012-817: The global hegemon and adopted the role of global policeman. From 1853 to 1856, Britain took part in the Crimean War , allied with the Ottoman Empire against Tsarist Russia , participating in the naval battles of the Baltic Sea known as the Åland War in the Gulf of Bothnia and the Gulf of Finland , among others. Following the Indian Rebellion in 1857 , the British government led by Lord Palmerston assumed direct rule over India . Alongside
12144-403: The kingdoms of England, Scotland and Ireland were united in a personal union when James VI, King of Scots , inherited the crowns of England and Ireland and moved his court from Edinburgh to London; each country nevertheless remained a separate political entity and retained its separate political, legal, and religious institutions. In the mid-17th century, all three kingdoms were involved in
12276-581: The largest in Western Europe , with a population of 14.9 million. The cities of Edinburgh , Cardiff , and Belfast are the national capitals of Scotland, Wales, and Northern Ireland, respectively. The lands of the UK have been inhabited continuously since the Neolithic . In AD 43 the Roman conquest of Britain began; the Roman departure was followed by Anglo-Saxon settlement . In 1066,
12408-408: The last retreat of the ice around 11,500 years ago. By the end of the region's prehistoric period , the population is thought to have belonged largely to a culture termed Insular Celtic , comprising Brittonic Britain and Gaelic Ireland . The Roman conquest , beginning in 43 AD, and the 400-year rule of southern Britain , was followed by an invasion by Germanic Anglo-Saxon settlers, reducing
12540-409: The legal and political systems of many of its former colonies , and British culture remains globally influential, particularly in language , literature , music and sport . English is the world's most widely spoken language and the third-most spoken native language . The Acts of Union 1707 declared that the Kingdom of England and Kingdom of Scotland were "United into One Kingdom by
12672-530: The local cultures. Subsequent medieval English kings completed the conquest of Wales and tried unsuccessfully to annex Scotland . Asserting its independence in the 1320 Declaration of Arbroath , Scotland maintained its independence thereafter, albeit in near-constant conflict with England . In 1215 the Magna Carta was the first document to state that no government was above the law, that citizens have rights protecting them and that they were entitled to
12804-680: The major part of the British Isles archipelago and includes the island of Great Britain, the north-eastern one-sixth of the island of Ireland and some smaller surrounding islands. It lies between the North Atlantic Ocean and the North Sea with the southeast coast coming within 22 miles (35 km) of the coast of northern France, from which it is separated by the English Channel . The Royal Greenwich Observatory in London
12936-674: The mid-1920s, most of the British population could listen to BBC radio programmes. Experimental television broadcasts began in 1929 and the first scheduled BBC Television Service commenced in 1936. The rise of Irish nationalism , and disputes within Ireland over the terms of Irish Home Rule , led eventually to the partition of the island in 1921. A period of conflict in what is now Northern Ireland occurred from June 1920 until June 1922. The Irish Free State became independent, initially with Dominion status in 1922, and unambiguously independent in 1931 . Northern Ireland remained part of
13068-555: The new flavor, Mango Heat, in September. Then, in October, Game Fuel was released with the Titanfall 2 promotion, with a lower calorie version of the original citrus cherry variant returning alongside the new Mango Heat. In 2017, Game Fuel returned with two previously discontinued flavors: Arctic Burst (originally released as a Slurpee flavor in 2006 to promote Superman Returns ) and Tropical Smash (originally Flavor #736, one of
13200-463: The next new flavor of Mountain Dew. Online voters selected from three choices: Supernova (a strawberry/melon flavor), Revolution (a berry flavor), and Voltage (a raspberry/citrus flavor). Each included ginseng . The event ended on 17 August 2008, with Voltage announced as the winning flavor. It was officially released on 29 December 2008. According to Beverage Digest , sales of DEWmocracy flavors totaled 25 million cases in 2008. Mountain Dew announced
13332-463: The only part of the island of Ireland within the United Kingdom, the name was changed in 1927 to the "United Kingdom of Great Britain and Northern Ireland". Although the United Kingdom is a sovereign country, England, Scotland, Wales and Northern Ireland are also widely referred to as countries . The UK Prime Minister's website has used the phrase "countries within a country" to describe the United Kingdom. Some statistical summaries, such as those for
13464-404: The original Halo 3 promotion, with updated packaging. The second flavor was a new wild fruit drink, similar to the previously released Pepsi Blue . Both drinks were given World of Warcraft -based packaging, and sported the newly updated "MTN Dew" logo. Like their precursor, these two flavors lasted for 12 weeks and were discontinued. On 24 August 2011, Mountain Dew announced another return of
13596-780: The original American product has been sold in the U.K. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011, but in 2015 it was changed to "Mountain Dew Citrus Blast" to shift away from the energy drink marketing. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. Its competition includes the Coca-Cola Company 's Mello Yello and Surge , and Keurig Dr Pepper 's Sun Drop ; Mountain Dew accounted for 80% of citrus soft drinks sold within
13728-476: The promotion, Citrus Cherry once again reverted to promotion-less packaging, while the Berry Lime flavor remained available as a Slurpee. Images leaked in May 2016 led to speculation that Game Fuel would once again see a new release later in 2016, with a new mango-flavored variant alongside the original citrus cherry flavor, promoting the game Titanfall 2 . Mountain Dew announced the return of Game Fuel and
13860-690: The release, Dew Labs announced the return of 2010's Typhoon in 2-liter bottles exclusively at Walmart Supercenters . The three flavors were re-released to stores on 2 May. At the same time of the DEWmand Promotion, Mountain Dew launched the Throwback Shack, a website where participators could enter to win exclusive Dew merchandise, including a "secret stash" of Mountain Dew Revolution, a losing competitor from 2008's DEWmocracy. The promotional advertisements were then taken down from
13992-426: The representation on product packaging has changed at multiple points in the history of the beverage. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s. In 1996, PepsiCo began using
14124-504: The rest of Europe, royal absolutism would not prevail, and a professed Catholic could never accede to the throne. The British constitution would develop on the basis of constitutional monarchy and the parliamentary system . With the founding of the Royal Society in 1660, science was greatly encouraged. During this period, particularly in England, the development of naval power and the interest in voyages of discovery led to
14256-587: The result of the Acts of Union 1707 between the Kingdom of England and Kingdom of Scotland . In the 18th century, cabinet government developed under Robert Walpole , in practice the first prime minister (1721–1742). A series of Jacobite uprisings sought to remove the Protestant House of Hanover from the throne and restore the Catholic House of Stuart . The Jacobites were finally defeated at
14388-518: The rights to Mountain Dew, revising the flavor and launching it in 1961. In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew. In 1999, the Virginia legislature recognized Tip Corporation president Bill Jones and the town of Marion for their role in the history of Mountain Dew. "Mountain Dew" was originally Southern and/or Scots-Irish slang for moonshine (i.e., homemade whiskey or poitín ), as referenced in
14520-441: The same artwork (unlike 2009's Horde Red and Alliance Blue or 2011's citrus cherry and tropical), albeit differing colors to match their respective flavors. After the promotion ended, Citrus Cherry reverted to packaging not promoting a game, while lemonade flavor was permanently removed from shelves. In October 2015, Game Fuel returned with a new companion flavor, Berry Lime, for the promotion of Call of Duty: Black Ops III . After
14652-561: The same time, 50 "Dew fanatics" were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at retail stores . The three new candidate flavors were Distortion (a Key lime flavor), Typhoon (a tropical punch flavor), and White Out (a smooth citrus flavor). The three new candidate flavors were released on 19 April 2010 and voting lasted until 14 June. The following day, White Out
14784-435: The subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a consumer product brand employing crowdsourcing to make decisions which are traditionally made internally by employees. In its initial phase, DEWmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor Forest Whitaker asking people to decide
14916-506: The tagline "Hip Hop is different on the mountain". The label released its first full-length album release, When Fish Ride Bicycles by the hip hop group The Cool Kids , on 12 June 2011. Sponsorship of action sports athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including Eli Reed (skateboarder), Paul Rodriguez (skateboarder), and Danny Davis (snowboarder). Mountain Dew also sponsors its own namesake festival, " The Dew Tour ", which
15048-436: The twelve NUTS 1 regions , refer to Scotland, Wales and Northern Ireland as "regions". Northern Ireland is also referred to as a "province". With regard to Northern Ireland, the descriptive name used "can be controversial, with the choice often revealing one's political preferences". The term "Great Britain" conventionally refers to the island of Great Britain, or politically to England, Scotland and Wales in combination. It
15180-416: The use of artistic works on Mountain Dew packaging . In June 2010, a contest entitled "Green Label Art: Shop Series" was announced, involving 35 independent skateboard store owners who partnered with local artists to design and submit future can artwork designs. Approximately one million votes were submitted by the conclusion of the contest in October of the same year, with Street Science Skate Shop –
15312-590: The video-gaming subculture, Mountain Dew introduced a new flavor variant (citrus cherry) with the Game Fuel name. Coinciding with the release of the Xbox 360 game Halo 3 , Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief prominently. This variant remained on shelves for 12 weeks, and
15444-576: Was caffeine-free by default. Formerly, the composition included brominated vegetable oil , an emulsifier banned in foods throughout Europe and in Japan . As of 2020, this ingredient has been removed. In response to negative publicity around high-fructose corn syrup, PepsiCo in 2009 released a limited-run production of Mountain Dew Throwback, a variation consisting of sugar in place of high-fructose corn syrup. Mountain Dew Throwback subsequently
15576-481: Was a brand-new Diet flavor created specifically for the promotion - Flare (berry/citrus-flavored). Each of the eight flavors was available for tasting at specific tour locations, and special cans were also mailed to some Dew Labs members. Also similar to the DEWmocracy campaign, those who taste-tested the Diet flavors were asked to go online and vote for which flavors they thought should be permanently sold in stores. After
15708-551: Was announced as the winner. Mountain Dew White Out was released for sale on 4 October 2010. A limited production White Out Slurpee (Mtn Dew White Out Freeze) was made available at 7-Eleven stores beginning in January 2011. In July 2011, Mountain Dew Typhoon was re-released briefly in 2-liter form; in June 2022, it was re-released on the Mountain Dew online store. In 2007, after using the term "Game Fuel" to market their sodas to
15840-623: Was chosen as the defining point of the Prime Meridian at the International Meridian Conference in 1884. The United Kingdom lies between latitudes 49° and 61° N , and longitudes 9° W and 2° E . Northern Ireland shares a 224-mile (360 km) land boundary with the Republic of Ireland. The coastline of Great Britain is 11,073 miles (17,820 km) long, though measurements can vary greatly due to
15972-403: Was discontinued afterwards. Two years later, the website for the popular MMORPG World of Warcraft stated that two Mountain Dew Game Fuel flavors would be sold in June 2009 and would promote the game. Shortly afterwards, the bottle art was released, and showed that the two flavors would promote different player races in the game. One of the two was exactly the same citrus cherry flavor from
16104-470: Was formed in 1931. Nonetheless, "Britain was a very wealthy country, formidable in arms, ruthless in pursuit of its interests and sitting at the heart of a global production system." After Nazi Germany invaded Poland in 1939, Britain entered the Second World War . Winston Churchill became prime minister and head of a coalition government in 1940. Despite the defeat of its European allies in
16236-578: Was named because the person who discovered the worm was drinking this version of Mountain Dew at the time. In the musical Be More Chill , green Mountain Dew activates the "squip", a tiny super-computer in a pill that tells the user what to do, in order to help them achieve their goals. Mountain Dew Red shuts them off. In the musical, it is said that this is the reason for Mountain Dew Red being discontinued. United Kingdom The United Kingdom of Great Britain and Northern Ireland , commonly known as
16368-515: Was often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the Spike TV network. In 2009, Mountain Dew sponsored two prominent gaming events:
16500-502: Was quickly discontinued at the same time ICE was discontinued in early 2020. First released as a limited edition exclusively on the Mountain Dew online store, the drink sold out in less than an hour. Released to retail for a limited time in 2022; flavor has been changed from its original release, and is "slightly different with a lime flavor kick". Mountain Dew Mountain Dew , stylized as Mtn Dew in some countries,
16632-605: Was re-released for brief periods (generally 8–12 weeks at a time), including a second wave from December 2009 to February 2010 and a third wave in the summer and fall of 2010. A fourth eight-week production run began in March 2011, before becoming a permanent addition to the Mountain Dew flavor line-up, until being discontinued again during the COVID-19 pandemic . A 12 US fl oz (355 mL) can of Mountain Dew contains 54 mg of caffeine (equivalent to 152 mg/L). An urban legend about Mountain Dew ingredients
16764-599: Was re-released under this new product line in April 2022. In 2023, Game Fuel returned with two flavors: Citrus Cherry and Mystic Punch. As was the case with the 2017 promotion, the two flavors promoted two different Xbox games (Citrus Cherry promoted Halo Infinite while Mystic Punch promoted Diablo IV ). Green Label is an online magazine, a partnership between Mountain Dew and Complex Media producing sponsored content covering action sports, music, art and style, housed at Green-Label.com . The site replaces several websites and
16896-688: Was released as a "FanDEWmonium" flavor. It released in U.S. stores alongside Diet Mountain Dew Voltage on March 6, 2011, for eight weeks as a limited edition diet flavor. It won FanDEWmonium with 55% out of all votes, and became a permanent addition to the Diet Mountain Dew flavor line-up. It returned to shelves in February as part of the "Fuel the Frenzy" promotion, but was removed from shelves after 12 weeks due to poor sales. Discontinued in
17028-572: Was sent to perform in Kodiak, Alaska , in a Walmart promotion. On 7 February 2016, for Super Bowl 50 , Mountain Dew aired a spot featuring a CGI character dubbed "the puppy monkey baby" (also styled PuppyMonkeyBaby). The promotion has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing. The ad features
17160-407: Was sold with the same white caps with codes under them as the other flavors in the promotion. In January 2019, PepsiCo introduced a new line of Game Fuel drinks called Amp Game Fuel, since renamed to simply "Game Fuel". The can features a re-sealable lid. Game Fuel has 90 mg of caffeine and also includes theanine and vitamins A and B. The Citrus Cherry flavor from the original Game Fuel lineup
17292-539: Was sweetened exclusively with aspartame. 2014–2016, 2018–present (retail) A diet version was briefly offered in Taco Bell fountains in 2015. A zero sugar version was introduced in 2019, and has since seen packaged releases alongside original Baja Blast. In 2020, Mountain Dew Throwback was rebranded as Mountain Dew Real Sugar, with a new design using the 1980s Mountain Dew logo, with the words "Real Sugar" in
17424-432: Was the first country in the world to use an approved COVID-19 vaccine , developing its own vaccine through a collaboration between Oxford University and AstraZeneca , which allowed the UK's vaccine rollout to be among the fastest in the world. The total area of the United Kingdom is approximately 94,354 square miles (244,376 km ), with a land area of 93,723 square miles (242,741 km ). The country occupies
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