43-549: Morton Salt is an American food company producing salt for food, water conditioning , industrial, agricultural, and road/highway use. Based in Chicago , the business is North America's leading producer and marketer of salt. It is a subsidiary of holding company Stone Canyon Industries Holdings, Inc. The company began in Chicago , Illinois , in 1848 as a small sales agency, Richmond & Company, started by Alonzo Richmond as agents for Onondaga salt companies to sell their salt to
86-642: A 'refresh' on the 100th anniversary of its creation. The company sells associated memorabilia and makes some of its vintage advertisements freely available. In 2005, the Morton Salt Girl was shown in MasterCard 's "Icons" commercial during Super Bowl XXXIX , which depicts several advertising mascots having dinner together. The logo has its centennial in 2014, which was celebrated with 100 parties in 100 cities, Morton Salt Girl Centennial Scholarships to benefit certain fine arts and culinary arts students at
129-477: A 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. The company began adding magnesium carbonate as an absorbing agent to its table salt in 1911 to ensure that it poured freely. The Morton Salt Girl, also known as the Umbrella Girl, has gone through seven different iterations, including updates in 1921, 1933, 1941, 1956, and 1968, and
172-541: A combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements. Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets. For instance,
215-553: A design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom) govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not 'make claim' to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds. In some countries, especially civil law countries,
258-470: A differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Innovators in
301-530: A greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for
344-571: A large tifo display and T-shirts during the kickoff match to the 2013 Major League Soccer season between the Portland Timbers and the New York Red Bulls . As part of their "Walk Her Walk" campaign, Morton Salt funded the development of the music video " The One Moment " by the band OK Go , released on November 23, 2016. Official website [REDACTED] Salt Too Many Requests If you report this error to
387-404: A logo lock-up, so named because elements are "locked" together and should not be broken apart or resized individually. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years since the rise of
430-589: A logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank Credit Agricole , the Dutch clothing retailer C&A , and the US software corporation CA Technologies , but only one can have the Internet domain name CA.com. In today's digital interface adaptive world,
473-610: A logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter , Facebook , LinkedIn , and Google+ use such logos. Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register
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#1732791229713516-749: A name written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general proprietary nature of a product in both markets. In non-profit areas, the Red Cross (varied as the Red Crescent in Muslim countries and as the Red Star of David in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among
559-582: A new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe 's dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or
602-557: A role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Choosing an organisation's logo color
645-411: A secretary for his failing painting company. She came into Cheers with a rain coat and umbrella leading Frasier to comment "You're going to fire the Morton Salt Girl". In the 2011 episode " The Fight " of the television series Parks and Recreation , Morton Salt is one of three products publicly endorsed by the character Ron Swanson ( Nick Offerman ). The Timbers Army used the Morton Salt Girl in
688-402: A visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank , are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in
731-788: A wall at the Morton Salt storage facility at 1308 N. Elston Avenue, in Chicago, collapsed and tons of salt and brick spilled suddenly onto several cars belonging to a neighboring car dealership. No one was injured and investigation initially found that the salt was piled too high. Repairs to part of the roof had also been neglected. On April 30, 2021, K+S Aktiengesellschaft sold its North and South American business units, including Morton Salt, to Stone Canyon Industry Holdings, Mark Demetree and affiliates for $ 3.2 billion. The deal closed in April 2021. The Morton Salt Company's current headquarters office
774-425: A word. By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram ". Numerous inventions and techniques have contributed to
817-496: Is a graphic mark, emblem , or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark . In the days of hot metal typesetting , a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond ), as opposed to a ligature , which is two or more letters joined, but not forming
860-587: Is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play
903-412: Is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011). Designing a good logo often requires involvement from a marketing team teaming with
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#1732791229713946-771: Is in the River Point building at 444 West Lake Street in Chicago , becoming its first tenant in December 2016. Its previous headquarters was at 123 North Wacker Drive. Prior to its acquisition in 1999, the firm's corporate headquarters was at 100 North Riverside Plaza (later the headquarters of Boeing ) and before that at 110 North Wacker Drive and 208 West Washington Street Morton operates a research & development laboratory in Elgin, Illinois , and produces salt at eight vacuum evaporation plants, six underground mines, five solar evaporation plants, and five packaging facilities across
989-632: The Library of Congress and the fashion brand Armani Exchange . Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design . He designed many posters and corporate identities, including the famous logos for IBM , UPS , and ABC . The third pioneer of corporate identity design is Saul Bass . Bass was responsible for several recognizable logos in North America, including both
1032-638: The Midwest . In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company. In 1889, it was renamed after the owner, Joy Morton . Joy Morton started working for E. I. Wheeler in 1880, buying into the company for $ 10,000, with which he bought a fleet of lake boats to move salt west. In 1896, Alfred Bevis founded the Bevis Rock Salt Company, building on
1075-650: The Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar , which is the firm responsible for many iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for
1118-549: The Morton Arboretum , a 1,700-acre (690 ha) botanical garden in Lisle, Illinois . It was established by Joy Morton , the company's founder, in 1922 to encourage the display and study of shrubs, trees, and vines. About 300,000 visitors a year hike on miles of trails, and over 3,600 kinds of plants are displayed. In the 1989 Cheers episode "Feeble Attraction", Norm was planning to finally fire Doris, who he hired as
1161-737: The School of the Art Institute of Chicago and the Kendall College School of Culinary Arts, Morton Salt Girl day at Wrigley Field , Facebook and Instagram lookalike contests, and other activities. Also in 2014, the Morton Salt Girl was voted into the Advertising Week Walk of Fame on Madison Avenue in New York City; it is the first icon featuring a woman to be inducted. Morton Salt is the sponsor of
1204-420: The United States , Canada , and The Bahamas . Morton Salt's logo features the "Morton Salt Girl", a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt ; this logo is considered to be one of the ten best-known advertising symbols in the United States. The company's logo and its motto, "When it rains, it pours", both originating in
1247-474: The Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with
1290-414: The threshold of originality required for copyright protection can be quite high, so a logo that contains simple geometric shapes or text might not be eligible for copyright protection although it can be protected as a trademark. For many teams, a logo or " crest " is an important way to recognize a team's history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with
1333-486: The Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color
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1376-487: The French tire manufacturer Michelin introduced the Michelin Man , a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV , Nickelodeon , Google , Morton Salt , and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting. A company that uses logotypes (wordmarks) may desire
1419-502: The Wikimedia System Administrators, please include the details below. Request from 172.68.168.150 via cp1114 cp1114, Varnish XID 965002539 Upstream caches: cp1114 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 10:53:49 GMT Logo A logo (abbreviation of logotype ; from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint')
1462-629: The best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos. Branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text
1505-417: The boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters . The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to
1548-469: The company realized that their salt was not living up to their slogan. A chemist, Richard A. Patton, was given the assignment to solve this problem. He invented a machine that would coat the salt with a byproduct of salt mining, magnesium oxide. Calcium silicate is now used instead for the same purpose. The same chemist developed a total of 27 patents, along with fellow chemists, that expanded Morton's commercialization of magnesium oxide. In 1999, Morton Salt
1591-504: The contemporary logo, including cylinder seals ( c. 2300 BCE ), coins ( c. 600 BCE ), trans-cultural diffusion of logographic languages, coats of arms , watermarks , silver hallmarks , and the development of printing technology . As the Industrial Revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to
1634-555: The failed Lyons salt company in which he had previously invested and run. His daughter, Florence, married Dr. Charles Howard Longstreth, whom Bevis brought into both the Lyons and Bevis salt companies as an executive. Their son, Bevis Longstreth, became president and general manager on his return from service in World War I. In 1919, Morton Salt acquired Bevis. About ten years later, Bevis Longstreth founded Thiokol Corporation. In 1969,
1677-423: The graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark. In 1898,
1720-593: The name "Morton-Norwich" came into use. Thiokol merged with Morton Salt in 1982 to form Morton-Thiokol. This merger was divested in 1989, following the 1986 Space Shuttle Challenger disaster , which was blamed on Morton-Thiokol products. Morton received the company's consumer chemical products divisions, while Thiokol retained only the space propulsion systems concern. Morton owns the second-largest solar saline operation in North America, which it acquired in 1954, in Matthew Town , Inagua , The Bahamas . Around 1958,
1763-596: The visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,
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1806-629: Was acquired by the Philadelphia-based Rohm and Haas Company, Inc. and operated as a division of that company along with the Canadian Salt Company , which Morton had acquired in 1954. On April 2, 2009, it was reported that Morton Salt was being acquired by German fertilizer and salt company K+S for a total enterprise value of US$ 1.7 billion. The sale, completed by October 2009, was in conjunction with Dow Chemical Company 's takeover of Rohm and Haas. In June 2016,
1849-564: Was written in Spencerian Script , which was a popular writing style when the Coca-Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design . A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in
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