A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
65-594: Business .maxis .com .my Maxis Berhad ( doing business as Maxis , formerly known as Maxis Communications ) is a communications service provider in Malaysia . It is one of the oldest and largest telecommunications companies in the country. Headquartered in Kuala Lumpur , Malaysia , it provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small & medium business owners. Maxis uses
130-464: A baseband signal which is bound to the lowest end of the spectrum, see line coding ), it is still occupying a single channel. The key difference is that what is typically considered a broadband signal in this sense is a signal that occupies multiple (non-masking, orthogonal ) passbands, thus allowing for much higher throughput over a single medium but with additional complexity in the transmitter/receiver circuitry. The term became popularized through
195-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
260-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
325-499: A broadband network can be classified according to three characteristics: Cellular networks utilize various standards for data transmission, including 5G which can support one million separate devices per square kilometer. The types of traffic found in a broadband network (with examples) and their respective requirements are summarised in Table 1. Many computer networks use a simple line code to transmit one type of signal using
390-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
455-449: A diversity of services (multi-services). The Broadband Integrated Services Digital Network (B-ISDN) was planned to provide these characteristics. Asynchronous Transfer Mode (ATM) was promoted as a target technology for meeting these requirements. Different criteria for "broad" have been applied in different contexts and at different times. Its origin is in physics, acoustics , and radio systems engineering, where it had been used with
520-413: A meaning similar to " wideband ", or in the context of audio noise reduction systems , where it indicated a single-band rather than a multiple-audio-band system design of the compander . Later, with the advent of digital telecommunications , the term was mainly used for transmission over multiple channels . Whereas a passband signal is also modulated so that it occupies higher frequencies (compared to
585-441: A medium's full bandwidth using its baseband (from zero through the highest frequency needed). Most versions of the popular Ethernet family are given names, such as the original 1980s 10BASE5 , to indicate this. Networks that use cable modems on standard cable television infrastructure are called broadband to indicate the wide range of frequencies that can include multiple data users as well as traditional television channels on
650-543: A new brand identity in 2014 that maintains essentially the same logo, but with the squiggle on the letter " i" in a brighter shade of green. The squiggle and bright green colour are used throughout the new corporate identity along with the Aaux Next font. In August 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Aaux Next in the corporate identity with its new brand purpose " Always Be Ahead " in conjunction with its 25th anniversary and
715-480: A number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "
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#1732782514783780-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of
845-472: A synonym for wideband . "Broadband" in analog video distribution is traditionally used to refer to systems such as cable television , where the individual channels are modulated on carriers at fixed frequencies. In this context, baseband is the term's antonym , referring to a single channel of analog video, typically in composite form with separate baseband audio . The act of demodulating converts broadband video to baseband video. Fiber optic allows
910-475: A wide band of frequencies. "Broadband" is a relative term, understood according to its context. The wider (or broader) the bandwidth of a channel, the greater the data-carrying capacity, given the same channel quality. In radio , for example, a very narrow band will carry Morse code , a broader band will carry speech, and a still broader band will carry music without losing the high audio frequencies required for realistic sound reproduction . This broad band
975-420: A wide range of complexity and quality of audio reproduction. Similarly, full motion video signals may be encoded with bit-rates ranging from less than 1 Mbit/s to hundreds of Mbit/s. Thus a network transporting both video and audio signals may have to integrate traffic with a very broad range of bit-rates. Traditionally, different telecommunications services were carried via separate networks: voice on
1040-475: A wide-spread frequency' and for services that were analog at the lowest level, nowadays in the context of Internet access , 'broadband' is often used to mean any high-speed Internet access that is seemingly always 'on' and is faster than dial-up access over traditional analog or ISDN PSTN services. The ideal telecommunication network has the following characteristics: broadband , multi-media , multi-point , multi-rate and economical implementation for
1105-477: Is also rolling out a series of initiatives to help offer assistance and fundamental skills for digital adoption and acceleration in communities across the country. Maxis Communications is controlled by Malaysian tycoon Ananda Krishnan . Its shares are listed on Bursa Malaysia , forming part of the KLCI index (comprising the top 30 companies by market capitalisation). It is 62% owned by BGSM Equity Sdn. Bhd. , which
1170-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between
1235-489: Is called Maxis Home Fibre (formerly MaxisONE Home Fibre), as for businesses it is known as Maxis Business Fibre (formerly MaxisONE Business Fibre). The new broadband for home and business plans offer speeds of up to 800 Mbit/s. Additionally, the fixed IP is only available for Maxis Business Fibre plans. As of the second quarter of 2020, there were 9.863 million revenue generating subscribers (RGS), 6.747 million prepaid RGS, 2.97 million postpaid RGS. Smartphone users in
1300-454: Is called a razón social . Broadband In telecommunications , broadband or high speed is the wide- bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Internet access . The transmission medium can be coaxial cable , optical fiber , wireless Internet ( radio ), twisted pair cable, or satellite . Originally used to mean 'using
1365-575: Is co-owned by Usaha Tegas, a private company controlled by Krishnan (35%); Harapan Nusantara, a "discretionary trust for Bumiputera object(ives)" (30%); and Saudi Telecom Company (25$ ). The most popular service offered by Maxis is the Hotlink prepaid brand which is currently subscribed by more than 6.3 million users in Malaysia. Launched in 1999, Hotlink offers prepaid plans and calls at first followed by their Hotlink postpaid plans and services to
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#17327825147831430-462: Is converted to a non-loaded twisted-pair wire (no telephone filters), it becomes hundreds of kilohertz wide (broadband) and can carry up to 100 megabits per second using very high-bit rate digital subscriber line ( VDSL or VHDSL) techniques. Modern networks have to carry integrated traffic consisting of voice, video and data. The Broadband Integrated Services Digital Network (B-ISDN) was designed for these needs. The types of traffic supported by
1495-525: Is often divided into channels or "frequency bins" using passband techniques to allow frequency-division multiplexing instead of sending a higher-quality signal. In data communications, a 56k modem will transmit a data rate of 56 kilobits per second (kbit/s) over a 4-kilohertz-wide telephone line (narrowband or voiceband ). In the late 1980s, the Broadband Integrated Services Digital Network (B-ISDN) used
1560-480: Is the ITU-T G.hn standard, which provides a way to create a local area network up to 1 Gigabit/s (which is considered high-speed as of 2014) using existing home business and home wiring (including power lines, but also phone lines and coaxial cables ). In 2014, researchers at Korea Advanced Institute of Science and Technology made developments on the creation of ultra-shallow broadband optical instruments . In
1625-555: Is to be formally made by Usaha Tegas Sdn Bhd , a company owned by Krishnan , on 3 May 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until 3 May. Under the urging of the former Prime Minister Datuk Seri Najib Tun Razak , Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009. The initial public offering, which constitute 30% of
1690-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
1755-594: The 1990s as a marketing term for Internet access that was faster than dial-up access (dial-up being typically limited to a maximum of 56 kbit/s). This meaning is only distantly related to its original technical meaning. Since 1999, broadband Internet access has been a factor in public policy . In that year, at the World Trade Organization Biannual Conference called “ Financial Solutions to Digital Divide ” in Seattle,
1820-695: The FCC in December 2017. A number of national and international regulators categorize broadband connections according to upload and download speeds, stated in Mbit/s ( megabits per second ). In Australia, the Australian Competition and Consumer Commission also requires Internet Service Providers to quote speed during night time and busy hours Bandwidth has historically been very unequally distributed worldwide with increasing concentration in
1885-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
1950-578: The community by providing free access and quality content to students, especially those from the rural communities . Officially launched on the 5th of December 2016, this after-school digital learning initiative offers a fun way to learn through the provision of free access to quality educational content and engaging activities, in line with the Malaysian school syllabus . The program focuses on three core subjects namely Mathematics , Science and English for Standard 6 to Form 5 students nationwide, bringing
2015-612: The company and involve its Malaysian operations, will raise at least MYR 11.7 billion. In September 2013, Maxis prepaid, Hotlink launched its #Hotlink plan, which is claimed to be the first telecommunications company to offer free internet services on cellular networks, Hotlink calling it "Free Basic Internet" which offers download speeds up to 64 kbit/s and which the management says is enough for checking Facebook , Twitter and Misplaced Pages on mobile optimised sites and also essentially eliminating data overage charges which as previously implemented at MYR 0.10/10 KB. Maxis introduced
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2080-582: The connection and media requests of a multipoint, multimedia communication call. A multirate service network is one which flexibly allocates transmission capacity to connections. A multimedia network has to support a broad range of bit-rates demanded by connections, not only because there are many communication media, but also because a communication medium may be encoded by algorithms with different bit-rates. For example, audio signals can be encoded with bit-rates ranging from less than 1 kbit/s to hundreds of kbit/s, using different encoding algorithms with
2145-471: The context of Internet access , the term "broadband" is used loosely to mean "access that is always on and faster than the traditional dial-up access". A range of more precise definitions of speed have been prescribed at times, including: Broadband Internet service in the United States was effectively treated or managed as a public utility by net neutrality rules until being overturned by
2210-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when
2275-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
2340-746: The dialing prefixes of "011 12000000 through 12499999", "012", "014-2", and "017". The majority of the company's stake is owned by Malaysian billionaire, Ananda Krishnan . Its coverage is from Arau ( Perlis ) to Long Pasia ( Sabah ). Maxis operates 2G EDGE , 4G LTE and 4G LTE-A networks. As of 2016, Maxis has a 100% 4G population coverage with minimum signal strength of -110dBm in Klang Valley , Penang and Johor Bahru ; 95% 4G population coverage with minimum signal strength of -110dBm across all state capitals; 88% 4G population coverage with minimum signal strength of -110dBm nationwide. In July 2018, Maxis claimed that its 4G LTE network covered 92% of
2405-518: The digital age. Historically only 10 countries have hosted 70–75% of the global telecommunication capacity (see pie-chart Figure on the right). In 2014, only three countries (China, the US, and Japan) host 50% of the globally installed telecommunication bandwidth potential. The U.S. lost its global leadership in terms of installed bandwidth in 2011, being replaced by China, which hosts more than twice as much national bandwidth potential in 2014 (29% versus 13% of
2470-779: The economy of sharing. This economy motivates the general idea of an integrated services network. Integration avoids the need for many overlaying networks, which complicates network management and reduces flexibility in the introduction and evolution of services. This integration was made possible with advances in broadband technologies and high-speed information processing of the 1990s. While multiple network structures were capable of supporting broadband services, an ever-increasing percentage of broadband and MSO providers opted for fibre-optic network structures to support both present and future bandwidth requirements. CATV (cable television), HDTV (high definition television), VoIP (voice over internet protocol), and broadband internet are some of
2535-420: The fact that the 10PASS-TS standard for Ethernet ratified in 2008 used DSL technology, and both cable and DSL modems often have Ethernet connectors on them. A television antenna may be described as "broadband" because it is capable of receiving a wide range of channels, while e.g. a low-VHF antenna is "narrowband" since it receives only 1 to 5 channels. The U.S. federal standard FS-1037C defines "broadband" as
2600-402: The information generated by other media. For example, voice could be transcribed into data via voice recognition, and data commands may control the way voice and video are presented. These interactions most often occur at the communication terminals, but may also occur within the network. Traditional voice calls are predominantly two party calls, requiring a point-to-point connection using only
2665-549: The information into the system. However, "broadband video" in the context of streaming Internet video has come to mean video files that have bit-rates high enough to require broadband Internet access for viewing. "Broadband video" is also sometimes used to describe IPTV Video on demand . Power lines have also been used for various types of data communication. Although some systems for remote control are based on narrowband signaling, modern high-speed systems use broadband signaling to achieve very high data rates. One example
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2730-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
2795-465: The learning enrichment in a fun and vibrant way content. Maxis launched another digital platform called eKelas Usahawan. It is a structured digital marketing program and platform to empower women entrepreneurs in rural communities to develop a stronger digital presence and help grow their business. The launch was officiated by former Minister of Women, Family and Community Development , Datuk Seri Rina Mohd Harun on 26 March 2021. The company said
2860-423: The lowest discounted calls & rates to landlines in selected countries only at a rate of 20 cents per minute and which at certain times are much cheaper for most customers than local calls. Maxis is currently embroiled in a price war with its competitors namely Unifi , Yes , U Mobile and CelcomDigi in the prepaid SIM market which has caused their Hotlink starter pack sales to plummet. Trade name In
2925-412: The most common applications now being supported by fibre optic networks, in some cases directly to the home (FTTh – Fibre To The Home). These types of fibre optic networks incorporate a wide variety of products to support and distribute the signal from the central office to an optic node, and ultimately to the subscriber (end-user). In telecommunications , a broadband signalling method is one that handles
2990-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
3055-413: The network include 87% of postpaid accounts and 81% prepaid. Its postpaid subscribers consume an average 11.2 GB a month, while prepaid users consume an average 8.2 GB a month. It has 5.2 million 4G LTE devices in the network . On 19 October 1999, Maxis introduced the prepaid brand "Hotlink". In 2002, Maxis acquired TimeCel, a rival mobile service provider, from TimedotCom Berhad. Prior to
3120-461: The other hand, data networks which store and forward messages using computers had limited connectivity, usually did not have sufficient bandwidth for digitised voice and video signals, and suffer from unacceptable delays for the real-time signals. Television networks using radio or cables were largely broadcast networks with minimum switching facilities. It was desirable to have a single network for providing all these communication services to achieve
3185-488: The people of Malaysia. Both Hotlink prepaid and postpaid depend on the 4G and LTE networks of wireless mobile telecommunications technology that provides much faster speeds compared to the 3G network. In Malaysia, 4G and LTE are used in the same manner thus calling it as 4G LTE but different devices will display it differently. Apart from that, they also offer the IDD 132 ( International Direct Dialing ) service which offers
3250-910: The population in the country. There are several high-profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza , the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy. Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region. (2015~2020) 5 MHz Maxis had launched Malaysia's first Near Field Communication (NFC) service called FastTap. It integrates Touch 'n Go , Visa Wave from Maybank and other banks as well. Maxis introduced its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebook in its official website and app). The first
3315-580: The present overcrowded radio spectrum. A modern telecommunications network (such as the broadband network) must provide all these different services ( multi-services ) to the user. Conventional telephony communication used: Modern services can be: These aspects are examined individually in the following three sub-sections. A multimedia call may communicate audio, data, still images, or full-motion video , or any combination of these media. Each medium has different demands for communication quality, such as: The information content of each medium may affect
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#17327825147833380-462: The purchase, Maxis offered prefix number beginning with 012, and TimeCel 017. On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian , Indian and Qatari markets. The deal was offered by Ananda Krishnan , who pledged Maxis RM 17.46 billion ( US$ 5.1 billion) in exchange for all remaining shares of the company. The offer
3445-560: The response was extremely positive and seeing that the vast majority of participants were women, it decided to launch eKelas Usahawan as a dedicated women's program. The program comprises a series of digital marketing workshops with a practical and hands-on approach to equipping entrepreneurs with digital tools and skills to help them grow their respective business and expand their income opportunities. Officially launched on 31 March 2011, Maxis offers high speed broadband for home and business users. The maxis fibre broadband plan for home users
3510-493: The same cable. Broadband systems usually use a different radio frequency modulated by the data signal for each band. The total bandwidth of the medium is larger than the bandwidth of any channel. The 10BROAD36 broadband variant of Ethernet was standardized by 1985, but was not commercially successful. The DOCSIS standard became available to consumers in the late 1990s, to provide Internet access to cable television residential customers. Matters were further confused by
3575-413: The signal to be transmitted farther without being repeated. Cable companies use a hybrid system using fiber to transmit the signal to neighborhoods and then changes the signal from light to radio frequency to be transmitted over coaxial cable to homes. Doing so reduces the use of having multiple head ends. A head end gathers all the information from the local cable networks and movie channels and then feeds
3640-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
3705-410: The telephone network, data on computer networks such as local area networks , video teleconferencing on private corporate networks, and television on broadcast radio or cable networks. These networks were largely engineered for a specific application and are not suited to other applications. For example, the traditional telephone network is too noisy and inefficient for bursty data communication. On
3770-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
3835-438: The term to refer to a broad range of bit rates , independent of physical modulation details. The various forms of digital subscriber line (DSL) services are broadband in the sense that digital information is sent over multiple channels. Each channel is at a higher frequency than the baseband voice channel, so it can support plain old telephone service on a single pair of wires at the same time. However, when that same line
3900-444: The term “Meaningful Broadband” was introduced to the world leaders, leading to the activation of a movement to close the digital divide . Fundamental aspects of this movement are to suggest that the equitable distribution of broadband is a fundamental human right. Personal computing facilitated easy access, manipulation, storage, and exchange of information, and required reliable data transmission. Communicating documents by images and
3965-413: The upcoming Merdeka celebrations in the country. The squiggle has been removed from the letter "i" and placed beside the wordmark . According to the telco, the new brand purpose signifies the intertwining of Maxis’ and Malaysia's past, present and future journeys together in this rapidly evolving digital age . Maxis is more than just advertising and producing brand acts , but also about acts. As such, it
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#17327825147834030-412: The use of high-resolution graphics terminals provided a more natural and informative mode of human interaction than do voice and data alone. Video teleconferencing enhances group interaction at a distance. High-definition entertainment video improves the quality of pictures, but requires much higher transmission rates. These new data transmission requirements may require new transmission means other than
4095-556: The voice medium. To access pictorial information in a remote database would require a point-to-point connection that sends low bit-rate queries to the database and high bit-rate video from the database. Entertainment video applications are largely point-to-multi-point connections, requiring one way communication of full motion video and audio from the program source to the viewers. Video teleconferencing involves connections among many parties, communicating voice, video, as well as data. Offering future services thus requires flexible management of
4160-439: Was eSentral followed by MPH Digital . It was launched on 16 April 2012 and in launch, more than three hundred thousand books were made available in the e-book store, the web, an iPad application or through an Android tablet running Honeycomb or newer. "eKelas" is a premier community program by Maxis to encourage continued after-school learning for all Malaysian students and to also bring digital learning closer to
4225-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
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