A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
97-549: Mad Max is an Australian media franchise created by George Miller and Byron Kennedy . It centers on a series of post-apocalyptic and dystopian action films . The franchise began in 1979 with Mad Max , and was followed by three sequels: Mad Max 2 (1981; released in the United States as The Road Warrior ), Mad Max Beyond Thunderdome (1985) and Mad Max: Fury Road (2015); Miller directed or co-directed all four films. A spin-off, Furiosa: A Mad Max Saga ,
194-475: A broker and bank in which each participating member has an account that is debited when purchases are made, and credited when sales are made. Modern barter and trade has evolved considerably to become an effective method of increasing sales, conserving cash, moving inventory, and making use of excess production capacity for businesses around the world. Businesses in a barter earn trade credits (instead of cash) that are deposited into their account. They then have
291-635: A trade exchange ). In most developed countries , barter usually exists parallel to monetary systems only to a very limited extent. Market actors use barter as a replacement for money as the method of exchange in times of monetary crisis , such as when currency becomes unstable (such as hyperinflation or a deflationary spiral ) or simply unavailable for conducting commerce . No ethnographic studies have shown that any present or past society has used barter without any other medium of exchange or measurement, and anthropologists have found no evidence that money emerged from barter. Nevertheless, economists since
388-407: A transaction directly exchange goods or services for other goods or services without using a medium of exchange , such as money . Economists usually distinguish barter from gift economies in many ways; barter, for example, features immediate reciprocal exchange , not one delayed in time. Barter usually takes place on a bilateral basis, but may be multilateral (if it is mediated through
485-635: A barter exchange. Several major cities in the U.S. and Canada do not currently have a local barter exchange . There are two industry groups in the United States, the National Association of Trade Exchanges (NATE) and the International Reciprocal Trade Association (IRTA). Both offer training and promote high ethical standards among their members. Moreover, each has created its own currency through which its member barter companies can trade. NATE's currency
582-578: A business. In countries like Australia and New Zealand, barter transactions require the appropriate tax invoices declaring the value of the transaction and its reciprocal GST component. All records of barter transactions must also be kept for a minimum of five years after the transaction is made. In Spain (particularly the Catalonia region) there is a growing number of exchange markets. These barter markets or swap meets work without money. Participants bring things they do not need and exchange them for
679-523: A community of oil drillers trying to defend itself against a roving band of marauders. The film follows an archetypal "Western" frontier movie motif, as does Max's role as a hardened man who rediscovers his humanity. Miller explained that the Mad Max films "effectively look forward to the past ... in the same way that the American Western allowed for allegory figures playing out morality tales in
776-405: A different kind. The parties of the barter transaction are both equal and free. The transaction happens simultaneously. The transaction is transformative. There is no criterion of value. Since direct barter does not require payment in money, it can be utilized when money is in short supply, when there is little information about the credit worthiness of trade partners, or when there
873-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
970-497: A future Mad Max game to be directed by Metal Gear creator Hideo Kojima . After viewing an advance showing of Furiosa , Kojima wrote on Twitter that he had been a fan of the franchise since he saw the first Mad Max film when he was sixteen. He added that Miller "is my God, and the SAGA that he tells is my Bible." Mad Max: Fury Road is a limited comic book series created by George Miller, Nico Lathouris , and Mark Sexton. Serving as
1067-444: A grade of "B+" on a scale of A+ to F. 1985 · Tina Turner Many licensed products are based on the Mad Max franchise. Products include novels, comic books, video games, and other materials. Novelisations of the first three films have also been published by QB Books. The first two novelisations were written by Terry Hayes , who ended up co-writing the script for the second film after getting along well with Miller. A novelisation for
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#17327730082131164-402: A hub to exchange goods and services without money as a medium of exchange. Similarly to brokerage houses, barter company facilitates the exchange of goods and services between member companies, allowing members to acquire goods and services by providing their own as payment. Member companies are required to sign a barter agreement with the barter company as a condition of their membership. In turn,
1261-405: A landscape." This sequel to Miller's Mad Max was a worldwide box office success that further boosted the career of Mel Gibson. Mad Max Beyond Thunderdome is a 1985 film, the third installment in the franchise. The film was directed by George Miller and George Ogilvie , was written by Miller and Terry Hayes, and starred Mel Gibson and Tina Turner . In this film, Max is still wandering through
1358-520: A massive war in the Middle East and around the world. In the timeline of the later two films, the collapse happened around the 2010s, and was caused by a combination of resource wars and subsequent environmental damage . The first Mad Max film takes place in the original timeline and is a mostly traditional origin story. In a dystopian Australia where the government no longer has the capacity to effectively protect its citizens, Max Rockatansky
1455-420: A massive scale. BarterMachine is an Ethereum smart contract based system that allows direct exchange of multiple types and quantities of tokens with others. It also provides a solution miner that allows users to compute direct bartering solutions in their browsers. Bartering solutions can be submitted to BarterMachine which will perform collective transfer of tokens among the blockchain addresses that belong to
1552-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
1649-436: A period where paper currency was an innovation. Paper currency was an IOU circulated by a bank (a promise to pay, not a payment in itself). Both merchants and an unstable paper currency created difficulties for direct producers. An alternate currency, denominated in labour time, would prevent profit taking by middlemen; all goods exchanged would be priced only in terms of the amount of labour that went into them as expressed in
1746-506: A prequel to the 2015 film of the same name, the series focuses on several of the film's characters. It consists of four issues. Beginning in May 2015, Vertigo published one issue per month, ending in August. A single-volume collection of all of the issues was published on 26 August. Reception of the series has been mixed; some consider it unnecessary and poorly executed, and many harshly criticised
1843-594: A series of legends about the titular character, the kinds of campfire stories that might be passed around in the Wasteland at dark." Because Mad Max films are generally told as folklore, the Mad Max franchise has historically been less concerned with continuity than most science fiction or fantasy franchises, like Star Wars or Star Trek . There is "no strict chronology," and the films are allowed to contradict each other. At least one critic has suggested that "the franchise’s canon cannot be reconciled in any way — barring
1940-611: A similar labour note. The British Association for Promoting Cooperative Knowledge established an "equitable labour exchange" in 1830. This was expanded as the National Equitable Labour Exchange in 1832 on Grays Inn Road in London. These efforts became the basis of the British cooperative movement of the 1840s. In 1848, the socialist and first self-designated anarchist Pierre-Joseph Proudhon postulated
2037-550: A system of time chits . Michael Linton this originated the term "local exchange trading system" ( LETS ) in 1983 and for a time ran the Comox Valley LETSystems in Courtenay, British Columbia . LETS networks use interest -free local credit so direct swaps do not need to be made. For instance, a member may earn credit by doing childcare for one person and spend it later on carpentry with another person in
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#17327730082132134-453: A unit of account (i.e. used to price items). All of these strategies are found in ancient economies including Ptolemaic Egypt. They are also the basis for more recent barter exchange systems. While one-to-one bartering is practised between individuals and businesses on an informal basis, organized barter exchanges have developed to conduct third party bartering which helps overcome some of the limitations of barter. A barter exchange operates as
2231-420: A wandering drifter in the wasteland. He periodically encounters remaining pockets of civilisation, which rope him into their political machinations or personal problems. Max, who is habitually wary of others, frequently struggles to decide whether to help others or go his own way. Ultimately, he assists the survivors in the nick of time before departing into the wasteland once more. Most Mad Max films suggest that
2328-484: Is a difficult way of conducting trade, it will occur only where there are strong institutional constraints on the use of money or where the barter symbolically denotes a special social relationship and is used in well-defined conditions. To sum up, multipurpose money in markets is like lubrication for machines - necessary for the most efficient function, but not necessary for the existence of the market itself." In his analysis of barter between coastal and inland villages in
2425-445: Is a lack of trust between those trading. Barter is an option to those who cannot afford to store their small supply of wealth in money, especially in hyperinflation situations where money devalues quickly. The limitations of barter are often explained in terms of its inefficiencies in facilitating exchange in comparison to money. It is said that barter is 'inefficient' because: Other anthropologists have questioned whether barter
2522-452: Is a skilled policeman trying to keep order on the highways. When Max takes his family to the beach for a holiday, a vicious biker gang murders his wife and child. Max kills the gang in revenge. Disillusioned by the collapse of ordered society, Max quits his job and becomes a wanderer in the increasingly devastated wasteland. The remaining Mad Max films follow Max's comings and goings in the wasteland. By Mad Max 2 , global war has destroyed
2619-457: Is almost always between strangers." Barter occurred between strangers, not fellow villagers, and hence cannot be used to naturalistically explain the origin of money without the state. Since most people engaged in trade knew each other, exchange was fostered through the extension of credit. Marcel Mauss, author of ' The Gift ', argued that the first economic contracts were to not act in one's economic self-interest, and that before money, exchange
2716-516: Is known as the BANC and IRTA's currency is called Universal Currency (UC). In Canada, barter continues to thrive. The largest b2b barter exchange is International Monetary Systems (IMS Barter), founded in 1985. P2P bartering has seen a renaissance in major Canadian cities through Bunz - built as a network of Facebook groups that went on to become a stand-alone bartering based app in January 2016. Within
2813-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
2910-567: Is the origin of money according to Smith. Money, as a universally desired medium of exchange, allows each half of the transaction to be separated. Barter is characterized in Adam Smith's " The Wealth of Nations " by a disparaging vocabulary: "haggling, swapping, dickering". It has also been characterized as negative reciprocity, or "selfish profiteering". Anthropologists such as David Graeber have argued, in contrast, "that when something resembling barter does occur in stateless societies it
3007-512: Is typically between "total" strangers, a form of barter known as "silent trade". Silent trade, also called silent barter, dumb barter ("dumb" here used in its old meaning of "mute"), or depot trade, is a method by which traders who cannot speak each other's language can trade without talking. However, Benjamin Orlove has shown that while barter occurs through "silent trade" (between strangers), it occurs in commercial markets as well. "Because barter
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3104-627: The IRS to seize his wages and as a form of tax resistance . Hess explained how he turned to barter in an op-ed for The New York Times in 1975. However the IRS now requires barter exchanges to be reported as per the Tax Equity and Fiscal Responsibility Act of 1982 . Barter exchanges are considered taxable revenue by the IRS and must be reported on a 1099-B form. According to the IRS, "The fair market value of goods and services exchanged must be included in
3201-488: The Trobriand Islands , Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this, he concludes that barter is "an atomized interaction predicated upon
3298-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
3395-485: The income of both parties." Other countries, though, do not have the reporting requirement that the U.S. does concerning proceeds from barter transactions, but taxation is handled the same way as a cash transaction. If one barters for a profit , one pays the appropriate tax; if one generates a loss in the transaction, they have a loss. Bartering for business is also taxed accordingly as business income or business expense. Many barter exchanges require that one register as
3492-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
3589-445: The 19th- best film of the 21st century . Furiosa: A Mad Max Saga , the fifth film in the franchise, is a 2024 post-apocalyptic action film directed by George Miller and written by Miller and Nico Lathouris. It is a prequel to Fury Road ; Miller said that while the franchise has "no strict chronology," it "probably" takes place after Beyond Thunderdome . The film stars Anya Taylor-Joy as Furiosa and Chris Hemsworth as her adversary,
3686-485: The United States) is a 1981 Australian post-apocalyptic action film directed by George Miller and written by Miller, Terry Hayes , and Brian Hannant . Mel Gibson returned as Max Rockatansky. In this film, the societal breakdown depicted in Mad Max has degenerated into a global apocalypse, for which the film's prologue provides additional backstory. Max, now wandering through the post-apocalyptic wasteland, meets
3783-402: The ability to purchase goods and services from other members utilizing their trade credits – they are not obligated to purchase from those whom they sold to, and vice versa. The exchange plays an important role because they provide the record-keeping, brokering expertise and monthly statements to each member. Commercial exchanges make money by charging a commission on each transaction either all on
3880-537: The actual film, in addition to characters being spectators, Wile E. Coyote and the Road Runner appear in the Mad Max world doing their classic chase with Wile E. as a War Boy, before Bugs Bunny and LeBron James show up to get them both. Footage from Fury Road is featured with the duo edited into it. Media franchise A media franchise often consists of cross-marketing across more than one medium. For
3977-415: The barter company provides each member with the current levels of supply and demand for each good and service which can be purchased or sold in the system. These transactions are mediated by barter authorities of the member companies. The barter member companies can then acquire their desired goods or services from another member company within a predetermined time. Failure to deliver the good or service within
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4074-519: The bikers. The film, starring the then little-known Mel Gibson , was released internationally in 1980. It became a top-grossing Australian film, and has been credited for further opening the global market to Australian New Wave films. For twenty years, it held the record in the Guinness Book of Records for the most profitable film ever made. The Blair Witch Project claimed the record in 1999. Mad Max 2 (released as The Road Warrior in
4171-548: The buy side, all on the sell side, or a combination of both. Transaction fees typically run between 8 and 15%. A successful example is International Monetary Systems , which was founded in 1985 and is one of the first exchanges in North America opened after the TEFRA Act of 1982. Since the 1930s, organized barter has been a common type of barter where company's join a barter organization (barter company) which serves as
4268-401: The capitalist. To counteract the uneven playing field between employers and employed, they proposed "schemes of labour notes based on labour time, thus institutionalizing Owen's demand that human labour, not money, be made the standard of value." This alternate currency eliminated price variability between markets, as well as the role of merchants who bought low and sold high. The system arose in
4365-519: The characters of Max and spin-off character Imperator Furiosa have crossed over into the folklore of a survivor civilisation. The series has been well received by critics; The Road Warrior and Fury Road in particular have been ranked among the best action films ever made . The series has also had a significant influence on popular culture, most notably apocalyptic and post-apocalyptic fiction , and encompasses works in additional media including video games and comic books. In 2016, Fury Road became
4462-419: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Barter economy In trade , barter (derived from baretor ) is a system of exchange in which participants in
4559-527: The division of labour, by which individuals began to specialize in specific crafts and hence had to depend on others for subsistence goods. These goods were first exchanged by barter. Specialization depended on trade but was hindered by the " double coincidence of wants " which barter requires, i.e., for the exchange to occur, each participant must want what the other has. To complete this hypothetical history, craftsmen would stockpile one particular good, be it salt or metal, that they thought no one would refuse. This
4656-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
4753-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
4850-467: The financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having
4947-536: The first film of the Mad Max franchise to receive Academy Award recognition, winning six of its ten nominations. The exact causes of the collapse of civilization in the series are never specified, but some details are given. In the timeline of the original three films, the 1979 oil crisis caused by the Iranian Revolution worsened, leading to worldwide energy shortages and unrest. Tensions boiled over when Iranian forces attacked Saudi Arabia , igniting
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#17327730082135044-465: The first year, Bunz accumulated over 75,000 users in over 200 cities worldwide. Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed but also be valued in an amount
5141-487: The fixed time period results in the debt being settled in cash. Each member company pays an annual membership fee and purchase and sales commission outlined in the contract. Organized barter increases liquidity for member companies as it mitigates the requirement of cash to settle transactions, enabling sales and purchases to be made with excess capacity or surplus inventory. Additionally, organized barter facilitates competitive advantage within industries and sectors. Considering
5238-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
5335-444: The following year. In 2016, Fury Road won six Academy Awards from ten nominations; the six wins were more than any other film that year. In Metacritic's tally of 105 critic lists of the best films of the decade, Fury Road topped more lists than any other film, with 20 critics placing it at number one, over twice as many as second-placed Moonlight . In addition, a 2016 BBC poll of 177 film critics listed Mad Max: Fury Road as
5432-433: The franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
5529-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
5626-518: The imbalance of supply and demand of desired goods and services and the inability to efficiently match the value of goods and services exchanged in these transactions. The Owenite socialists in Britain and the United States in the 1830s were the first to attempt to organize barter exchanges. Owenism developed a "theory of equitable exchange" as a critique of the exploitative wage relationship between capitalist and labourer, by which all profit accrued to
5723-433: The industry trade body, more than 450,000 businesses transacted $ 10 billion globally in 2008 – and officials expect trade volume to grow by 15% in 2009. It is estimated that over 450,000 businesses in the United States were involved in barter exchange activities in 2010. There are approximately 400 commercial and corporate barter companies serving all parts of the world. There are many opportunities for entrepreneurs to start
5820-471: The introduction of time travel." Mad Max is a 1979 Australian action film directed by George Miller and written by Miller and James McCausland from a story by Miller and producer Byron Kennedy. Set "a few years from now", it tells the story of highway policeman Max Rockatansky, who is repeatedly attacked by a criminal biker gang amidst a broader social breakdown , and who is caught between his opposing desires to stay home with his family and to take revenge on
5917-474: The issue centred on Imperator Furiosa . However, the issue focused on Nux and Immortan Joe and the two issues focused on Max Rockatansky were received more positively. Characters from the comic book series were later adapted to the 2015 Mad Max video game and the 2024 film Furiosa: A Mad Max Saga . The trailer for the 2021 film Space Jam: A New Legacy revealed the film's inclusion of Mad Max characters among other Warner Bros. characters in crowd scenes. In
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#17327730082136014-482: The license before completion they changed the title to Outlander to avoid legal issues. Mad Max is a 2015 video game developed by Avalanche Studios and published by Warner Bros. Interactive Entertainment . It is based on the setting of Mad Max and was released for PlayStation 4 , Windows , Xbox One , Linux , and macOS . The titular character was voiced by Bren Foster . At the 2024 premiere for Furiosa: A Mad Max Saga , Miller said that he would like for
6111-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
6208-636: The maxim ' Cost the limit of price '. It became the basis of exchanges in London, and in America, where the idea was implemented at the New Harmony communal settlement by Josiah Warren in 1826, and in his Cincinnati 'Time store' in 1827. Warren ideas were adopted by other Owenites and currency reformers, even though the labour exchanges were relatively short lived. In England, about 30 to 40 cooperative societies sent their surplus goods to an "exchange bazaar" for direct barter in London, which later adopted
6305-616: The means of exchange. Barter may also occur when people cannot afford to keep money (as when hyperinflation quickly devalues it). An example of this would be during the Crisis in Bolivarian Venezuela , when Venezuelans resorted to bartering as a result of hyperinflation. The increasingly low value of bank notes, and their lack of circulation in suburban areas, meant that many Venezuelans, especially those living outside of larger cities, took to trading over their own goods for even
6402-444: The media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk). Soviet bilateral trade is occasionally called "barter trade", because although the purchases were denominated in U.S. dollars, the transactions were credited to an international clearing account , avoiding the use of hard cash. In the United States, Karl Hess used bartering to make it harder for
6499-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
6596-410: The most basic of transactions. Additionally, in the wake of the 2008 financial crisis, barter exchanges reported a double-digit increase in membership, due to the scarcity of fiat money, and the degradation of monetary system sentiment. Economic historian Karl Polanyi has argued that where barter is widespread, and cash supplies limited, barter is aided by the use of credit, brokerage, and money as
6693-433: The overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes
6790-490: The owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with
6887-584: The perspective of a questionably reliable narrator retelling the story many years after the fact, suggesting that the characters of Max and Furiosa have crossed over into the folklore of a survivor civilisation. (Although Fury Road lacks a narrator, Miller has said that in his mind, it was also "based on the Word Burgers of the History Men [cf. folktales told by bards or griots ] and eyewitness accounts of those who survived.") Miller "sees Mad Max as
6984-484: The popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in
7081-493: The presence of society" (i.e. that social order established by gift exchange), and not typical between strangers. As Orlove noted, barter may occur in commercial economies, usually during periods of monetary crisis. During such a crisis, currency may be in short supply, or highly devalued through hyperinflation. In such cases, money ceases to be the universal medium of exchange or standard of value. Money may be in such short supply that it becomes an item of barter itself rather than
7178-622: The quantity of transactions depending on the supply-demand balance of the goods and services within the barter organization, member companies tend to face minimal competition within their own operating sector. Producers, wholesalers and distributors tend to engage in corporate barter as a method of exchanging goods and services with companies they are in business with. These bilateral barter transactions are targeted towards companies aiming to convert stagnant inventories into receivable goods or services, to increase market share without cash investments, and to protect liquidity. However, issues arise as to
7275-489: The reception on Furiosa " before taking more concrete steps. Following the release of Furiosa, Hardy (who was promoting The Bikeriders at the time) said "I don't think it's happening" in an interview, either talking about his involvement in the film or the film itself. This section includes characters who will appear or have appeared in the franchise. Distributor rental Audiences surveyed by CinemaScore gave both Mad Max: Fury Road and Furiosa: A Mad Max Saga
7372-415: The release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like
7469-490: The remaining trappings of pre-apocalyptic civilisation have given way to a system of ruthless warlords, who dominate Australia's remaining agricultural and industrial centers with their private armies. Max, still wandering the wasteland, is captured by warlord Immortan Joe , but seizes the opportunity to escape when Joe's lieutenant Furiosa attempts her own escape from Joe's fortress. Max and Furiosa team up to fend off Joe's army so that they can reach Furiosa's home, from where she
7566-599: The remaining world governments. The old society has essentially collapsed, and gangs and warlords dominate the wasteland. Isolated pockets of civilisation remain, desperately preserving remnants of pre-apocalyptic technology, especially oil refineries ( Mad Max 2 , Furiosa , Fury Road ). By the time of Beyond Thunderdome , Furiosa , and Fury Road , society has devolved into a barter economy , with chattel and sex slavery being widespread. Furiosa and Fury Road also suggest that Christianity and other pre-apocalypse World religions have been replaced by new religions native to
7663-409: The rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to
7760-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
7857-474: The same network. In LETS, unlike other local currencies , no scrip is issued, but rather transactions are recorded in a central location open to all members. As credit is issued by the network members, for the benefit of the members themselves, LETS are considered mutual credit systems. The first exchange system was the Swiss WIR Bank . It was founded in 1934 as a result of currency shortages after
7954-601: The stock market crash of 1929. "WIR" is both an abbreviation of Wirtschaftsring (economic circle) and the word for "we" in German, reminding participants that the economic circle is also a community. In Australia and New Zealand, the largest barter exchange is Bartercard , founded in 1991, with offices in the United Kingdom , United States , Cyprus , UAE , Thailand , and most recently, South Africa . Other than its name suggests, it uses an electronic local currency ,
8051-600: The third film was written by Joan D. Vinge . Mad Max is a 1990 video game for the Nintendo Entertainment System developed by Gray Matter and published by Mindscape . It is based on the film Mad Max 2 , with the object of the game is to survive life in the post-apocalyptic world by battling survivalists and collecting resources. Mindscape did develop another Mad Max game originally titled The Road Warrior for Super Nintendo Entertainment System and Sega Genesis , but due to Mindscape losing
8148-418: The times of Adam Smith (1723–1790) often imagined pre-modern societies as examples to use the inefficiency of barter to explain the emergence of money, of "the" economy , and hence of the discipline of economics itself. Adam Smith sought to demonstrate that markets (and economies) pre-existed the state. He argued that money was not the creation of governments. Markets emerged, in his view, out of
8245-514: The trade dollar. Since its inception, Bartercard has amassed a trading value of over US$ 10 billion, and increased its customer network to 35,000 cardholders. In business, barter has the benefit that one gets to know each other, one discourages investments for rent (which is inefficient) and one can impose trade sanctions on dishonest partners. According to the International Reciprocal Trade Association ,
8342-484: The unwanted goods of another participant. Swapping among three parties often helps satisfy tastes when trying to get around the rule that money is not allowed. Other examples are El Cambalache in San Cristobal de las Casas, Chiapas, Mexico and post-Soviet societies. The recent blockchain technologies are making it possible to implement decentralized and autonomous barter exchanges that can be used by crowds on
8439-521: The warlord Dementus; in addition, Jacob Tomuri portrays Mad Max in a cameo appearance. In this film, Furiosa is kidnapped by Dementus's Biker Horde, which sells her to Immortan Joe. Over the following decade, she trains as a soldier and mechanic so that she can take revenge on Dementus for killing her mother. While writing Fury Road , Miller and McCarthy found that they had enough story material for two additional scripts, one of which centered on Fury Road co-protagonist Imperator Furiosa. In March 2020, it
8536-403: The wasteland, civilisation has shifted to a barter economy, and gladiatorial combat is a key source of entertainment. After robbers steal Max's belongings, the local boss Aunty (played by Turner) recruits Max to fight a political rival in her "Thunderdome", with a promise to replace his belongings if he wins. Miller initially lost interest in the project after his friend and producer Byron Kennedy
8633-500: The wasteland. During his wanderings, Max periodically encounters remaining pockets of civilisation, which rope him into their political machinations or personal problems. Typically, Max goes along for self-interested reasons, but eventually his motives become more altruistic. Mad Max films typically highlight their protagonists' struggle to reclaim their humanity in a dystopian wasteland that has taught them to place little value on kindness and decency. Most Mad Max films are told from
8730-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
8827-409: Was "basically ... a novella" about Max's travels in the Wasteland in the year preceding his capture by Immortan Joe's forces at the start of Fury Road , and that they were planning to adapt the novella into a screenplay. Miller envisioned that The Wasteland would feature a character-based story like that of Furiosa , although there would still be "a lot of action." He added that he was "waiting to see
8924-710: Was announced that Miller had begun auditioning new actresses for the title role; Miller considered using digital de-aging technology to make Charlize Theron look like she was in her twenties, but decided that the technology had not yet overcome the uncanny valley . Although Furiosa , like Fury Road , was disrupted by inclement weather in Australia, advances in VFX technology allowed the Furiosa shoot to move forward in Australia as originally planned. Shooting took place from June to October 2022. In March 2015, Hardy revealed that he
9021-462: Was attached to star in three more Mad Max films, following Fury Road . After the release of Fury Road , Miller announced that he was planning to release a follow-up film with the working title of Mad Max: The Wasteland . Miller provided more concrete details while promoting his films Three Thousand Years of Longing and Furiosa . He revealed that The Wasteland would be another Fury Road prequel, explaining that he and Lathouris had written what
9118-400: Was fostered through the processes of reciprocity and redistribution , not barter. Everyday exchange relations in such societies are characterized by generalized reciprocity, or a non-calculative familial "communism" where each takes according to their needs, and gives as they have. Often the following features are associated with barter transactions: There is a demand focus for things of
9215-566: Was kidnapped twenty years earlier. The film spent many years in development hell ; Mel Gibson was attached to return as Max in 2003, but the production fell through. Location scouting resumed in 2009, but production was delayed until June 2012 due to unusually high levels of rain, which caused vegetation to grow in the Australian desert, detracting from the post-apocalyptic feeling that Miller wanted. Shooting ultimately took place in Namibia
9312-460: Was killed in a helicopter crash, but he later agreed to move forward with the assistance of Ogilvie. The original music score was composed by Maurice Jarre . Mad Max: Fury Road , the fourth film of the franchise, is a 2015 post-apocalyptic action film directed by George Miller and written by Miller, Brendan McCarthy , and Nico Lathouris . It features Tom Hardy as Mad Max and Charlize Theron as his unlikely ally Imperator Furiosa . In this film,
9409-492: Was released in 2024 and was also directed by Miller. Mel Gibson originally portrayed the series' title character, Max Rockatansky , in the first three films, while Tom Hardy and Jacob Tomuri portrayed the character in the later two films. The series follows Max, who starts the series as a police officer in a future Australia which is experiencing societal collapse due to war, critical resource shortages, and ecocide . As Australia devolves further into barbarity, Max becomes
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