Madera Metro , formerly Madera Area Express ( MAX ) is the primary bus agency providing intracity services within Madera, California . It is operated by the City of Madera and offers three fixed routes and dial-a-ride point-to-point services. Riders may transfer to Madera County Connection intercity bus routes within the county or Greyhound Lines long-haul intercity buses at the downtown Madera Intermodal Center. Madera Metro also connects to the train station north of the city limits, where riders may transfer to the Amtrak San Joaquins intercity service connecting the San Francisco Bay Area and Los Angeles .
20-452: The first public transportation service in the city of Madera was Madera Dial-A-Ride , which began operations in 1978, as the result of lobbying by senior citizens starting in the mid-70s. Eventually, a fixed-route service was started in 1998 as Madera Area Express. The city began a rebranding project for MAX in June 2017; a US$ 60,000 grant was awarded in 2018, which was partially used to hire
40-531: A laxative . By 1859 he was based in St Helens where he started advertising as well as selling his pills. On 6 August 1859, "Beechams Pills: Worth a guinea a box", considered to be the world's first advertising slogan , appeared in a Beechams advertisement in the St Helens Intelligencer . The phrase was first said to be uttered by a satisfied lady purchaser from St Helens , Lancashire,
60-470: A company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. According to the 1913 Webster's Dictionary , a slogan ( /ˈsloʊɡən/ ) derives from the Scottish Gaelic " sluagh-ghairm ", a battle cry . Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey
80-870: A purpose or ideal. This is also known as a catchphrase . Taglines , or tags , are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) . Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums. Slogans may be accompanied by logos, brand names, or musical jingles. In August 1859, Thomas Beecham , founder of
100-487: Is a business function for attracting customers. Thomas Beecham (chemist) Thomas Beecham (3 December 1820 – 6 April 1907) was a British businessman who founded Beechams , a large pharmaceutical business. In 1859, he focused on marketing the business by advertising in newspapers and using a network of wholesale agents in northern England and in London, rapidly building up the business. In August 1859, he created
120-414: Is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase. A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually: The business sloganeering process communicates the value of a product or service to customers, to sell the product or service. It
140-524: The Walmart parking lot near Cleveland and SR 99 Planned implementation of the Transit Plan is scheduled for April 2023. Madera Metro operates its fixed routes on weekdays and Saturdays, with no service provided on specific holidays (New Year's Day, July 4, Thanksgiving, and Christmas) and modified service on other selected holidays. All fixed routes stop at the "P" Street Transfer station, at
160-457: The British firm Beechams , created a slogan for Beecham's Pills : "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. The phrase, which first appeared in a Beechams advertisement in the St Helens Intelligencer , was first said to be uttered by a satisfied lady purchaser from St Helens , Lancashire,
180-685: The Freedom Industrial Park west of Madera South High School in 2020, where dispatch, storage, and maintenance will be performed. In fall 2022, Madera Metro adopted the Madera Transit Plan, which proposes four shorter fixed routes, enabling more frequent service, more evenly spaced stops, and lower headways . In addition, the existing main transfer point will shift to the downtown Madera Intermodal Center, which facilitates connections to Madera County Connection and Greyhound buses. A secondary transfer point will be set up at
200-491: The Jeffrey Scott Agency to develop a new name, logo, and outreach campaign with community input. The present Madera Metro name and logo were unveiled that October along with the strapline ("The Way to Go"), and continued to be refined, considering alternatives, through 2019. MV Transportation was contracted in 2018 to provide transit operations and maintenance, and the city opened a new Madera Transit Center in
220-628: The Madera Intermodal Center. The Madera Amtrak station is approximately 5 mi (8.0 km) north of the Intermodal Center and will be served by Madera Metro under the Madera Transit Plan starting in April 2023. Madera Metro uses mostly van cutaway buses with seating capacities ranging from 17 to 27. The Madera Transit Center is the main operations and maintenance facility for Madera Metro. All three routes meet at
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#1732798665851240-412: The corporation with their personal experiences. If a slogan is adopted by the public, it can have a notable influence on everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from
260-442: The current main transfer point, which is at the intersection of P Street and Yosemite Avenue near downtown Madera. When the Madera Transit Plan is implemented, the main transfer point will shift approximately 1.3 km (0.81 mi) northeast to the Madera Intermodal Center, at the intersection of E and Yosemite. Strapline Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify
280-440: The discussion. Advertising slogans as a system of social control include devices similar to watchwords , catchwords, and mottoes . The use of slogans may be examined insofar as the slogans elicit unconscious and unintentional responses. Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that
300-447: The founder's home town. Some slogans are created for long term corporate identity processes, while others are interested in specific limited-time campaigns. However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of
320-538: The founder's home town. He created a network of agents throughout Lancashire and Yorkshire and by 1880 he had expanded his business so much that he was able to open his first factory. In 1893 he moved to Southport , where he fully retired within three years. He died in Southport in 1907 and is buried in St Helens . He left £86,680 in his will. In their 1907 obituary of Beecham, the Daily Mirror said
340-664: The intersection of Yosemite and P. Two routes stop at the Madera Intermodal Center in downtown Madera, at the intersection of E Yosemite Avenue and N E Street. Routes also share stops at the Madera Walmart (near Cleveland and SR 99), Madera South High School, and Madera Community Hospital . One-way fixed-route fares have been waived since April 15, 2020 due to the COVID-19 pandemic in California . Riders may transfer to Madera County Connection or Greyhound Lines at
360-433: The product and extend an ad campaign's lifespan, or cause a company to adopt it for long term advertising and identity. Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate
380-405: The slogan "Worth a guinea a box" was the making of the business and the foundation of a huge fortune. In 1847, he married Jane Evans and together they went on to have two sons and two daughters. He subsequently married Sarah Pemberton in 1873 and Mary Sawell in 1879. His elder son was Sir Joseph Beecham, 1st Baronet , and his grandson was the noted conductor Sir Thomas Beecham . His younger son
400-648: The slogan for Beecham's Pills : "Worth a guinea a box", which is considered to be the world's first advertising slogan , helping the company become a global brand. Born in Curbridge in Oxfordshire , Beecham became a shepherd 's boy at the age of 8 and it is in this role that he learnt about herbal medicine . For a while he worked as the village postman in Kidlington but in 1847 he moved to Wigan , where he started selling Beecham's Pills which were
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