Manhattan Mall was an indoor shopping mall at 33rd Street and Sixth Avenue in Midtown Manhattan , New York City . There are entrances to the New York City Subway 's 34th Street–Herald Square station and the PATH 's 33rd Street station on the second basement level.
40-455: The mall replaced the former flagship store of the Gimbels department store chain, which operated from 1910 to 1986. It opened in 1989 as a shopping center called A&S Plaza and was rebranded Manhattan Mall in 1995. Stern's department store occupied the anchor store space from 1995–2001. The upper floors were converted into office space in the 2000s decade, with the mall focusing on
80-415: A Stern's in 1995, and the mall was renamed Manhattan Mall . The anchor store closed in 2001 and the space was subdivided within the mall, while the upper levels were converted to offices. A new JCPenney anchor store opened in 2009, in the lower two levels. That anchor store closed in 2020 and by 2021 all stores in the mall had closed, and the building served only as office space. The building that housed
120-491: A Gimbels branch at 86th Street and Lexington Avenue remains, but has been converted to apartments. The Philadelphia flagship opened in 1893 when the Gimbel brothers bought the bankrupt Haines and Company dry goods store at Ninth and Market Streets. The store gradually expanded eastward to Eighth Street. In 1927 an extension south to Chestnut Street was completed and the store now comprised an entire city block, making it for
160-596: A controlling interest). The stock sales provided capital for expansion, starting with the 1923 purchase of across-the-street rival Saks & Co., which operated under the name Saks-34th Street ; with ownership of Saks, Gimbel created an uptown branch called Saks Fifth Avenue . Moving into radio, Gimbels purchased WGBS in New York and WIP in Philadelphia. In 1925, Gimbels entered the Pittsburgh market with
200-563: A four-story store at the corner of Wisconsin and Grand from local merchant John Plankinton. The Gimbels store was the largest dry goods vendor in the city, with its own elevator and 40–75 salespeople. In 1894, the Gimbel Brothers Company, as it was then known, expanded to Philadelphia, buying a dry goods store, the Granville Haines store (originally built and operated by Cooper and Conard). Gimbel believed that
240-448: A given category of merchandise. The Philadelphia Gimbels specifically offered fine jewelry, men's clothing, women's clothing, children's clothing, furniture, toys, art supplies, and appliances for the house. This store also contained The Gimbel Auditorium, Television Headquarters, a salon, and music center. With a wide variety of options Gimbels was a one stop shop that made shopping easy and accessible. Despite its limited presence, Gimbels
280-540: A ship's hand. Arriving in New Orleans , he worked two years as a dock worker. Noticing the itinerant peddlers who moved up and down the river peddling their goods, he saved his earnings and purchased an inventory of needles, thread, and cloth and headed north in July 1837. He printed listings of his goods and nailed them to trees along his route. After five years, he was able to purchase a horse and carriage and increase
320-483: A subsidiary company for its retail holdings. BATUS initially left the Gimbels chain in the four autonomous divisions that had been established under Gimbel family ownership: Gimbels New York, Gimbels Philadelphia, Gimbels Pittsburgh, and Gimbels Milwaukee. Each division operated independently of each other in advertising and buying. Each division offered their own charge card which could only be used at Gimbels stores in
360-415: A time the largest department store in the world . In 1977 Gimbels moved to The Gallery mall across Market Street. The original buildings were demolished in 1979-1980 except for the 1927 addition which was converted to professional office spaces, primarily a data center and medical offices. The Gallery location closed in 1986. In Pittsburgh , Starrett & van Vleck designed the downtown flagship of
400-556: A young Bavarian Jewish immigrant, Adam Gimbel , who opened a general store in Vincennes, Indiana . After a brief stay in Danville, Illinois , Gimbel relocated in 1887 to Milwaukee , Wisconsin, which was then a boomtown heavily populated by German immigrants. The new store quickly became the leading department store there. However, with seven sons, Adam Gimbel saw the opportunity to expand elsewhere. In 1894, Gimbels—then led by
440-591: Is the chief sponsor of the parade. Brown & Williamson, the American subsidiary of British American Tobacco , a diversified conglomerate based in Louisville, Kentucky , acquired Gimbels in 1973. Brown & Williamson also owned Marshall Field's (purchased in 1982), Frederick & Nelson , The Crescent stores, and Kohl's (purchased in 1972). Brown & Williamson later created the BATUS Retail Group as
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#1732781135428480-483: The American popular argot as " Does Macy's tell Gimbels? ", an idiom used to brush off any query about matters the speaker didn't wish to divulge. To distinguish itself from Herald Square neighbors, Gimbels' advertising promised more: "Select, don't settle." Gimbels became so successful that in 1922 the chain went public , offering shares on the New York Stock Exchange (though the family retained
520-768: The Gimbel Brothers Department Store in Milwaukee , Wisconsin. It became a chain when it opened a second, larger store in Philadelphia , Pennsylvania, in 1894, moving its headquarters there. At the urging of future company president Bernard Gimbel , grandson of the founder, the company expanded to New York City in 1910. The company is known for creating the oldest Thanksgiving parade, the Gimbels Thanksgiving Day Parade , originating in 1920 in Philadelphia. Gimbels
560-602: The Gimbels Department Store, which was built in 1914 at 339 Sixth Avenue. After Gimbels ceased operations in the late 1980s, the building sat vacant for several years and was redeveloped in the 1990s for retail, home to, among other shops, the first Barnes & Noble to open in Pittsburgh. In 2002, another redevelopment changed the building to offices, and is now home to the Heinz 57 Center . In 1997, it
600-666: The Saks Fifth Avenue brand. BATUS closed Gimbels in 1986, and subsequently sold Saks to Investcorp S.A. in 1990. Adam Gimbel Adam Gimbel (1817–1896) was the founder of the Gimbel Brothers Company . Gimbel was born to a Jewish family in Bavaria in 1817 where he worked in the local baron's vineyard. In May 1835, he immigrated to the United States paying his fare by working as
640-518: The brand. The structure was renamed Manhattan Mall, due to the closure of A&S. Stern's closed in 2001, after Federated Department Stores decided to discontinue the brand. Unlike other Stern's stores, the Manhattan Mall location was not converted to a Macy's . Instead, the anchor store was divided into smaller spaces, including a Steve & Barry's and a relocated food court . The upper ten levels were converted to office space shortly after
680-637: The chain, the downtown Milwaukee store where Adam Gimbel had first found success (and supposedly the most profitable Gimbel store), was handed to BATUS sister division Marshall Field's, but eventually closed in 1997. Gimbels flagship stores were located in New York City, Philadelphia, Pittsburgh, Milwaukee. The Gimbels New York City flagship store was located in the cluster of large department stores that surrounded Herald Square , in Midtown Manhattan . Designed by architect Daniel Burnham ,
720-475: The closure of Stern's. Venture bought the building in 1999 for $ 135 million and sold it to Vornado Realty Trust in 2006 for $ 689 million. On April 18, 2007, JCPenney announced that it would open a 150,000-square-foot (14,000 m) anchor store on the lower levels of the mall. It was the first JCPenney store in Manhattan. The mall's food court, which contained the only Arby's restaurant in Manhattan at
760-525: The common practice at the time. Native Americans were particularly attracted to the standardized prices as they were often charged higher prices when negotiating. Gimbel used the motto "Fairness and Equality to All Patrons." In 1869, he opened a store in Danville, Illinois . In 1887, Gimbel sold his store in Vincennes and moved to Milwaukee , where a large German population lived, upon the surveillance and recommendation of his son Jacob. They purchased
800-443: The country and sales of $ 123 million ($ 2.2 billion today) across 20 stores; this made Gimbel Brothers Inc. the largest department store corporation in the world. By 1953, sales had risen to $ 300 million ($ 3.4 billion today). In 1962, Gimbels acquired Milwaukee competitor Schuster's , and in that region operated stores from both chains for a while as Gimbels Schuster's . By 1965, Gimbel Brothers Inc. consisted of 53 stores throughout
840-473: The country, which included 22 Gimbels, 27 Saks Fifth Avenue stores, and four Saks 34th St. Gimbels' principles and merchandise sought to reflect the ideals of middle class America. Their principles consisted of "courtesy, reliability, good value, and enlightened management". By using middle class values Gimbels attracted shoppers to a store that also could fit their budgets. Keeping the store plain and less extravagant than some of its competitors, Gimbels used
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#1732781135428880-497: The first, second, and two basement levels instead. JCPenney operated the large anchor store from 2007 to 2020. With the onset of the COVID-19 pandemic in New York City in 2020, most of the remaining stores departed, and the location became a dead mall . As of mid-2022, the mall area functions primarily as an expanded lobby for the offices of 100 West 33rd Street, allowing office tenants direct access from Sixth Avenue as well as
920-481: The founder's son, Isaac Gimbel—acquired the Granville Haines store (originally built and operated by Cooper and Conard) in Philadelphia , Pennsylvania, and in 1910, opened another branch in New York City . With its arrival in New York, Gimbels prospered, and soon became the primary rival to the leading Herald Square retailer, Macy's , whose flagship store was located a block north . This rivalry entered into
960-421: The last store in the mall. The mall has closed to foot traffic and LensCrafters is only accessible by appointment. Gimbels Gimbel Brothers (known simply as Gimbels ) was an American department store corporation that operated for over a century, from 1842 until 1987. Gimbel patriarch Adam Gimbel opened his first store in Vincennes , Indiana, in 1842. In 1887, the company moved its operations to
1000-414: The manufacturer should sell direct to the retailer to keep prices low and cut out the middleman; in Philadelphia, he opened his own manufacturing facility. In 1847, he married Fridolyn Kahn-Weiler; they had fourteen children, eleven of whom lived to adulthood. His seven sons, Jacob, Ellis, Isaac, Charles, Louis, Daniel, and Benedict, all worked in the family business. Every family business meeting
1040-415: The parade now known as the 6abc Dunkin' Donuts Thanksgiving Day Parade . The Gimbel family saw the parade as a way to promote holiday shopping at its various store locations. Macy's did not start a parade until 1924. When Gimbels ceased operating in 1986, television station WPVI assumed responsibility for the parade, with sponsorship by Reading, Pennsylvania –based Boscov's . Currently, Dunkin' Donuts
1080-534: The purchase of Kaufmann & Baer's, acquiring WCAE in the deal. Although expansion spurred talk of the stores becoming a nationwide chain, the Great Depression ended that prospect. Gimbel did increase the number of more upscale (and enormously profitable) Saks Fifth Avenue stores in the 1930s, opening branches in Chicago, Boston and San Francisco. By 1930, Gimbels had seven flagship stores throughout
1120-541: The same division. In 1983, Gimbels New York and Gimbels Philadelphia were combined into a single entity, Gimbels East, in an attempt to reduce corporate overhead. Deciding that Gimbels was a marginal performer with little potential for increased profitability, BATUS in 1986 decided to close its Gimbels division and sell its store properties. Some of the more attractive branches were taken over by Stern's ( Allied Stores ), Pomeroy's ( Allied Stores ), Kaufmann's ( May Department Stores ), or Boston Store . The cornerstone of
1160-555: The slogan "the customer pays for fancy frills." Gimbels was about the product, not the aesthetics. By offering a wide range of cutting-edge technology in its merchandise, Gimbels reflected the ideals held by the middle class of staying up to date with technologies and carrying new appliances and merchandise at an affordable price. Gimbels Department Store offered a variety of merchandise and products, including home appliances, outdoor equipment, furniture, clothing, and much more. With multiple floors in its flagship stores, each floor offered
1200-506: The structure, which once offered 27 acres (110,000 m ) of sales space, has since been modernized and entirely revamped. When this building opened, on September 29, 1910, a major selling point was its many doors leading to the Herald Square New York City Subway station. Due to such easy access, by the time Gimbels closed in 1986, this store had the highest rate of "shrinkage", or shoplifting losses, in
1240-462: The subway station. Lenscrafters is the only retail store remaining inside the mall. The structure was originally built as the flagship of the Gimbels department store chain. It was designed by famed architect Daniel Burnham and opened on September 29, 1910. The store was located in the cluster of large department stores that surrounded Herald Square , in Midtown Manhattan . It offered 27 acres (110,000 m) of selling space. A major selling point
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1280-440: The time, along with retailers such as Steve & Barry's , Brookstone and Nine West were closed in 2008 to make way for the new store. The store officially opened on July 31, 2009. On July 7, 2020, JCPenney closed permanently as part of a plan to close 151 stores nationwide. As of November 2021, clothing store Aeropostale moved into the former Express in the front of the mall having an external entrance, leaving LensCrafters as
1320-626: The variety of goods he carried. In 1842, he arrived at Vincennes, Indiana near where the Wabash River joined the Ohio River . It was a bustling town, and he sold out his entire inventory in one week. Gimbel decided to stay in town and at first rented a room from a local dentist and then purchased a house for his retail store, naming it the "Palace of Trade". The store sold all kinds of goods including nails, gunpowder, harnesses, shawls, shoes, cloth, and pelts, and did not negotiate prices,
1360-443: The world. Doors also opened to a pedestrian passage under 32nd Street , connecting Penn Station to the 34th Street (New York City Subway) and 33rd Street ( PATH ) stations. This Gimbels Passageway was closed in the 1990s for security reasons during a period of high crime. The structure was converted in 1989 to A&S Plaza, a mall named for its anchor department store, a midtown branch of Brooklyn 's A&S . The store became
1400-533: Was added to the list of historic landmarks by the Pittsburgh History and Landmarks Foundation . Saks was founded by Horace Saks in New York City. In 1923, Gimbels purchased Saks, which became a subsidiary of Gimbel Brothers, Incorporated, a publicly traded company. Adam Long Gimbel, grandson of the founder of Gimbels, Adam Gimbel , turned Saks into a national brand. In 1973, Brown & Williamson, who later formed BATUS Inc. , acquired Gimbel Bros. and
1440-462: Was also considered the chief rival of Macy's with their feud popularized in American culture. As of 1930, Gimbels had grown to 20 stores, whose sales revenue made it the largest department store chain in the world. The company expanded to a peak of 53 stores by 1965, and closed in 1987 with 35 stores in Pennsylvania, New York, New Jersey, Wisconsin, and Connecticut. The company was founded by
1480-452: Was closed in the 1990s for security reasons during a period of high crime. Gimbels closed in 1986. After a renovation, the structure reopened in 1989 as A&S Plaza, anchored by an A&S department store. The mall was originally 13 stories high, but difficult access to upper floors made the whole mall a financial failure. A&S closed in 1995 and the anchor store became Stern's after Federated Department Stores took acquisition of
1520-450: Was frequently mentioned as a shopping destination of Lucy Ricardo and Ethel Mertz on the hit 1950s TV series I Love Lucy . The Slinky made its debut at the northeast Philadelphia Gimbels store. The Philadelphia Gimbels was also the first department store in the world to move customers from floor to floor via the escalator . The idea of a department-store parade originated in 1920 with Gimbels Department Store in Philadelphia with
1560-415: Was its many doors leading to the Herald Square New York City Subway station. On the other hand, by the time Gimbels closed in 1986, the store had the highest rate of "shrinkage", or shoplifting losses, in the world. Doors also opened to a pedestrian passage under 33rd Street , connecting Penn Station to the 34th Street (New York City Subway) and 33rd Street ( PATH ) stations. This Gimbels Passageway
1600-483: Was well-known nationwide, in part because of the carefully cultivated rivalry with Macy's, but also thanks to an endless stream of publicity. The New York store received considerable attention as the site of the 1939–1940 sale of art and antiquities from the William Randolph Hearst collection. Gimbels also gained publicity from the 1947 film Miracle on 34th Street , the 1967 film Fitzwilly , and
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