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Cortana (virtual assistant)

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83-523: Cortana was a virtual assistant developed by Microsoft that used the Bing search engine to perform tasks such as setting reminders and answering questions for users. Cortana was available in English , Portuguese , French , German , Italian , Spanish , Chinese , and Japanese language editions, depending on the software platform and region in which it was used. In 2019, Microsoft began reducing

166-541: A Semantic search database called Satori. While many of Cortana's U.S. English responses were voiced by Jen Taylor , organic responses required the use of a text-to-speech engine. Microsoft Eva was the name of the text-to-speech voice for organic response in Cortana's U.S. English. Cortana updates were delivered independently of those to the main Windows Phone OS, allowing Microsoft to provide new features at

249-574: A Speech Understanding Research program, aiming to reach a minimum vocabulary of 1,000 words. Companies and academia including IBM, Carnegie Mellon University (CMU) and Stanford Research Institute took part in the program. The result was "Harpy", it mastered about 1000 words, the vocabulary of a three-year-old and it could understand sentences. It could process speech that followed pre-programmed vocabulary, pronunciation, and grammar structures to determine which sequences of words made sense together, and thus reducing speech recognition errors. In 1986, Tangora

332-526: A black or white background and shades of blue for the respective circles. Cortana on Windows mobile and Android were capable of capturing device notifications and sending them to a Windows 10 device. This allowed a computer user to view notifications from their phone in the Windows 10 Action Center . The feature was announced in early 2016 and released later in the year. Cortana had a "do-not-disturb" mode in which users were able to specify "quiet hours", as

415-454: A business to provide 24x7 support to customers. It provides quick responses, which enhances a customer's experience. Amazon enables Alexa "Skills" and Google "Actions", essentially applications that run on the assistant platforms. Virtual assistants have a variety of privacy concerns associated with them. Features such as activation by voice pose a threat, as such features requires the device to always be listening. Modes of privacy such as

498-717: A consumer third-party skills capability, similar to that in Amazon Alexa. On February 16, 2018, Microsoft announced connected home skills were added for Ecobee , Honeywell Lyric, Honeywell Total Connect Comfort, LIFX , TP-Link Kasa, and Geeni, as well as support for IFTTT . At Microsoft's Ignite 2018 conference, Microsoft announced an Technology Adopters Program that Enterprises could build skills that could be developed and deployed into Azure tenants, accessible by organizational units or security groups. Cortana indexed and stored user information. Cortana could be disabled; this would cause Windows search to search Bing as well as

581-1442: A faster pace. Not all Cortana-related features could be updated in this manner, as some features such as "Hey Cortana" required the Windows Phone update service and the Qualcomm Snapdragon SensorCore Technology. Virtual assistant A virtual assistant ( VA ) is a software agent that can perform a range of tasks or services for a user based on user input such as commands or questions, including verbal ones. Such technologies often incorporate chatbot capabilities to simulate human conversation, such as via online chat , to facilitate interaction with their users. The interaction may be via text, graphical interface, or voice - as some virtual assistants are able to interpret human speech and respond via synthesized voices. In many cases, users can ask their virtual assistants questions, control home automation devices and media playback, and manage other basic tasks such as email, to-do lists, and calendars - all with verbal commands. In recent years, prominent virtual assistants for direct consumer use have included Apple 's Siri , Amazon Alexa , Google Assistant , and Samsung 's Bixby . Also, companies in various industries often incorporate some kind of virtual assistant technology into their customer service or support. Into

664-607: A human process, which explains the rise of microwork in the last decade. That is, remotely using some people worldwide doing some repetitive and very simple tasks for a few cents, such as listening to virtual assistant speech data, and writing down what was said. Microwork has been criticized for the job insecurity it causes, and for the total lack of regulation: The average salary was 1,38 dollar/hour in 2010, and it provides neither healthcare nor retirement benefits, sick pay , minimum wage . Hence, virtual assistants and their designers are controversial for spurring job insecurity, and

747-574: A market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. These laws are formed to promote healthy competition within a free market by limiting the abuse of monopoly power. Competition allows companies to compete in order for products and services to improve; promote innovation ; and provide more choices for consumers. In order to obtain greater profits, some large enterprises take advantage of market power to hinder survival of new entrants. Anti-competitive behavior can undermine

830-689: A number of unique features in Cortana, including the assistant's "notebook" feature. Originally, Cortana was meant to be only a codename , but a petition on Windows Phone's UserVoice site proved to be popular and made the codename official. Cortana was demonstrated for the first time at the Microsoft Build developer conference in San Francisco in April 2014. It was launched as a key ingredient of Microsoft's planned "makeover" of future operating systems for Windows Phone and Windows. It

913-444: A paper that showed audio commands undetectable for the human ear could be directly embedded into music or spoken text, thereby manipulating virtual assistants into performing certain actions without the user taking note of it. The researchers made small changes to audio files, which cancelled out the sound patterns that speech recognition systems are meant to detect. These were replaced with sounds that would be interpreted differently by

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996-602: A smart door to gain unauthorized entry to a home or garage or order items online without the user's knowledge. Although some IVAs provide a voice-training feature to prevent such impersonation, it can be difficult for the system to distinguish between similar voices. Thus, a malicious person who is able to access an IVA-enabled device might be able to fool the system into thinking that they are the real owner and carry out criminal or mischievous acts. Anti-competitive practices Anti-competitive practices are business or government practices that prevent or reduce competition in

1079-503: A specific contact; Cortana would then remind a user when in communication with that contact, possibly at a specific time or when the phone was in a specific location. Originally, these reminders were specific to the device Cortana was installed on but starting on February 12, 2015, Cortana synchronized reminders across devices. Most versions of Cortana took the form of two nested circles, which were animated to indicate activities such as searching or talking. The main color scheme would include

1162-409: A stabilized economic development and national welfare. With the implementation of anti-competitive practices, it will effectively remove the market inefficiencies and eliminate the dead weight loss from an economic viewpoint. As firms engage in fair competition, they act within government regulations and laws. There is sufficient evidence to conclude that anti-competitive practices can dramatically reduce

1245-764: A universally designed Windows 10 update for the console. Microsoft integrated Cortana into numerous products such as Microsoft Edge . Microsoft's Cortana assistant was deeply integrated into the browser. Cortana was able to find opening hours when on restaurant sites, show retail coupons for websites, or show weather information in the address bar. At the Worldwide Partners Conference 2015 Microsoft demonstrated Cortana integration with products such as GigJam. Conversely, Microsoft announced in late April 2016 that it would block anything other than Bing and Edge from being used to complete Cortana searches, again raising questions of anti-competitive practices by

1328-404: A user's manner of expression and voice characteristics can implicitly contain information about his or her biometric identity, personality traits, body shape, physical and mental health condition, sex, gender, moods and emotions, socioeconomic status and geographical origin. Notable developer platforms for virtual assistants include: In previous generations of text chat-based virtual assistants,

1411-413: A virtual assistant using the voice, a wake word might be used. This is a word or groups of words such as "Hey Siri", "OK Google" or "Hey Google", "Alexa", and "Hey Microsoft". As virtual assistants become more popular, there are increasing legal risks involved. Virtual assistants may be integrated into many types of platforms or, like Amazon Alexa, across several of them: Virtual assistants can provide

1494-410: A voice-activated speaker featuring Cortana, in collaboration with Harman Kardon . The premium speaker has a cylindrical design and offers 360-degree sound, the ability to make and receive calls with Skype, and all of the other features currently available with Cortana. In 2017, Microsoft partnered with Amazon to integrate Echo and Cortana with each other, allowing users of each smart assistant to summon

1577-402: A wide variety of services. These include: Conversational commerce is e-commerce via various means of messaging, including via voice assistants but also live chat on e-commerce Web sites , live chat on messaging applications such as WeChat , Facebook Messenger and WhatsApp and chatbots on messaging applications or Web sites. A virtual assistant can work with customer support team of

1660-461: Is a voice-only virtual assistant with singular authentication . This voice-activated device accesses user data to perform common tasks like checking weather or making calls, raising privacy concerns due to the lack of secondary authentication. Added value of the virtual assistants can come among others from the following: In 2019 Antonio A. Casilli , a French sociologist , criticized artificial intelligence and virtual assistants in particular in

1743-885: Is based on its LaMDA program to generate text responses to questions asked based on information gathered from the web . While ChatGPT and other generalized chatbots based on the latest generative AI are capable of performing various tasks associated with virtual assistants, there are also more specialized forms of such technology that are designed to target more specific situations or needs. Virtual assistants work via: Many virtual assistants are accessible via multiple methods, offering versatility in how users can interact with them, whether through chat, voice commands, or other integrated technologies. Virtual assistants use natural language processing (NLP) to match user text or voice input to executable commands. Some continually learn using artificial intelligence techniques including machine learning and ambient intelligence . To activate

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1826-640: Is less competition. However, a net social benefit can be created, because when the two companies fight a continuous price war due to fierce competition, it will strongly distort the choices of consumers. Horizontal mergers can also easily lead to a monopoly, reducing consumers' choices and indirectly harming consumers' interests. The Chicago school of economics argues that vertical mergers, usually formed under anti-competitive intention, may be pro-competitive to eliminate double marginalisation . A chain of monopolists under can cause prices that extract beyond consumer surplus as wholesalers mark up prices, retailers have

1909-506: Is verified by a high number of frequent users and the substantial growth of worldwide user numbers of virtual digital assistants. In mid-2017, the number of frequent users of digital virtual assistants is estimated to be around 1 bn worldwide. In addition, it can be observed that virtual digital assistant technology is no longer restricted to smartphone applications, but present across many industry sectors (incl. automotive , telecommunications, retail , healthcare and education). In response to

1992-643: The Asia-Pacific region, with its main players located in India and China is predicted to grow at an annual growth rate of 40% (above global average) over the 2016–2024 period. Virtual assistants should not be only seen as a gadget for individuals, as they could have a real economic utility for enterprises. As an example, a virtual assistant can take the role of an always available assistant with an encyclopedic knowledge. And which can organize meetings, check inventories, verify informations. Virtual assistants are all

2075-588: The European Union , each member state must regulate unfair business practices in accordance with the principles laid down in the Unfair Commercial Practices Directive , subject to transitional periods. Based on research from Long in 2018, anti-competitive practices are not only an industry regulation behavior, but also a modern industry characteristic for stakeholders to compete in within an fair market system. Meanwhile,

2158-536: The Microsoft Outlook and Microsoft 365 mobile apps was discontinued in fall of 2023. The development of Cortana started in 2009 in the Microsoft Speech products team with general manager Zig Serafin and Chief Scientist Larry Heck. Heck and Serafin established the vision, mission, and long-range plan for Microsoft's digital personal assistant and they built a team with the expertise to create

2241-850: The Netherlands in the third place play-off match ; this streak topped Paul the Octopus who correctly predicted all 7 of Germany 's 2010 FIFA World Cup matches as well as the Final . Cortana was able to forecast results in various other sports such as the NBA, the NFL, the Super Bowl, the ICC Cricket World Cup and various European football leagues. Cortana was able to solve mathematical equations, convert units of measurement , and determine

2324-520: The iPhone 4S on 4 October 2011. Apple Inc. developed Siri following the 2010 acquisition of Siri Inc. , a spin-off of SRI International , which is a research institute financed by DARPA and the United States Department of Defense . Its aim was to aid in tasks such as sending a text message, making phone calls, checking the weather or setting up an alarm. Over time, it has developed to provide restaurant recommendations, search

2407-444: The "Notebook". It was able to draw upon and add to this data to learn a user's specific patterns and behaviors. Users were able to view and specify what information was collected to allow some control over privacy, said to be "a level of control that goes beyond comparable assistants". Users were able to delete information from the "Notebook". Cortana had a built-in system of reminders, which were able to, for example, be associated with

2490-427: The 2020s, the emergence of artificial intelligence based chatbots , such as ChatGPT , has brought increased capability and interest to the field of virtual assistant products and services. Radio Rex was the first voice activated toy, patented in 1916 and released in 1922. It was a wooden toy in the shape of a dog that would come out of its house when its name is called. In 1952, Bell Labs presented "Audrey",

2573-409: The 2021 release of Windows 11. Cortana was not used during the device setup process or pinned to the taskbar by default. On June 2, 2023, Microsoft announced the Cortana standalone app on Windows 10 and Windows 11 which would shut down later in the year. In its support article, Microsoft listed several alternatives, most of which have since been rebranded as Microsoft Copilot . They also added that

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2656-475: The AIs they propose are still human in the way that they would be impossible without the microwork of millions of human workers. Privacy concerns are raised by the fact that voice commands are available to the providers of virtual assistants in unencrypted form, and can thus be shared with third parties and be processed in an unauthorized or unexpected manner. Additionally to the linguistic content of recorded speech,

2739-530: The Automatic Digit Recognition machine. It occupied a six- foot-high relay rack, consumed substantial power, had streams of cables and exhibited the myriad maintenance problems associated with complex vacuum-tube circuitry. It could recognize the fundamental units of speech, phonemes. It was limited to accurate recognition of digits spoken by designated talkers. It could therefore be used for voice dialing, but in most cases push-button dialing

2822-454: The UK, Australia, Germany, Mexico, China, Spain, Canada, and India. On March 31, 2021, Microsoft shut down the Cortana apps globally for iOS and Android and removed the apps entirely from their corresponding app stores. To access previously recorded content, users had to use Cortana on Windows 10 or other specialized Microsoft applications. Microsoft also reduced emphasis on Cortana in Windows with

2905-459: The US and the UK to document their medical records. In 2001 Colloquis publicly launched SmarterChild , on platforms like AIM and MSN Messenger . While entirely text-based SmarterChild was able to play games, check the weather, look up facts, and converse with users to an extent. The first modern digital virtual assistant installed on a smartphone was Siri , which was introduced as a feature of

2988-613: The United Kingdom (British English). Other language versions of Cortana are available in France (French), China (Simplified Chinese), Japan (Japanese), Germany (German), Italy (Italian), Brazil (Portuguese), Mexico, and Spain (Spanish). Cortana listens generally to the hot word "Hey Cortana" in addition to certain languages' customized versions, such as "Hola Cortana" in Spanish. The English United Kingdom localized version of Cortana

3071-466: The United Kingdom by O2 received the Lumia Denim update without the feature, but this was later clarified as a bug and Microsoft has since fixed it. Cortana integrated with services such as Foursquare to provide restaurant and local attraction recommendations and LIFX to control smart light bulbs. Cortana stored personal information such as interests, location data, reminders, and contacts in

3154-493: The Windows 24H2 update, which removed Cortana, Tips, and WordPad from systems. Cortana was able to set reminders, recognize natural voice without the requirement for keyboard input, and answer questions using information from the Bing search engine . Searches using Windows 10 are made only with the Microsoft Bing search engine, and all links will open with Microsoft Edge , except when a screen reader such as Narrator

3237-468: The assistant was often represented by an avatar (a.k.a. interactive online character or automated character ) — this was known as an embodied agent . Digital experiences enabled by virtual assistants are considered to be among the major recent technological advances and most promising consumer trends. Experts claim that digital experiences will achieve a status-weight comparable to 'real' experiences, if not become more sought-after and prized. The trend

3320-614: The bands or musicians that interest the user. It integrates with the Microsoft Band watch band for Windows Phone devices if connected via Bluetooth, it was able to make reminders and phone notifications. Since the Lumia Denim mobile phone series, launched in October 2014, active listening was added to Cortana enabling it to be invoked with the phrase: "Hey Cortana". It was able to then be controlled as usual. Some devices from

3403-411: The broader economy. Anti-competitive behavior is used by business and governments to lessen competition within the markets so that monopolies and dominant firms can generate supernormal profits and deter competitors from the market. Therefore, it is heavily regulated and punishable by law in cases where it substantially affects the market. Anti-competitive practices are commonly only deemed illegal when

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3486-636: The change would not impact Cortana in Office 365 and Teams environments. On August 11, 2023, Microsoft updated the Cortana standalone app in Windows, informing that it was deprecated and can no longer be used. Microsoft's support article announcing the deprecation of Cortana was updated to reflect this change. Along with the deprecation of the standalone app, it was announced that Cortana support in Teams mobile, Microsoft Teams displays, and Teams rooms would end in late 2023. The support article states that Cortana in

3569-452: The cloud and used by Google to improve the performance of Google Assistant, but only if the VAA feature is turned on. The privacy policy of Amazon's virtual assistant, Alexa, states that it only listens to conversations when its wake word (like Alexa, Amazon, Echo) is used. It starts recording the conversation after the call of a wake word, and stops recording after 8 seconds of silence. It sends

3652-507: The company. Microsoft's "Windows in the car" concept included Cortana. The concept makes it possible for drivers to make restaurant reservations and see places before they go there. At Microsoft Build 2016 , Microsoft announced plans to integrate Cortana into Skype (Microsoft's video-conferencing and instant messaging service) as a bot to allow users to order food, book trips, transcribe video messages and make calendar appointments through Cortana in addition to other bots. As of 2016, Cortana

3735-497: The company. Microsoft's "Windows in the car" concept included Cortana. The concept makes it possible for drivers to make restaurant reservations and see places before they go there. Cortana was able to integrate with third-party apps on Windows 10 or directly through the service. Starting in late 2016, Cortana integrated with Microsoft's Wunderlist service, allowing Cortana to add and act on reminders. At Microsoft's Build 2017 conference, Microsoft announced that Cortana would get

3818-434: The efficiency and fairness of the market, leaving consumers with little choice to obtain a reasonable quality of service. Anticompetitive behavior refers to actions taken by a business or organization to limit, restrict or eliminate competition in a market, usually in order to gain an unfair advantage or dominate the market. These practices are often considered illegal or unethical and can harm consumers, other businesses and

3901-682: The exchange rates between currencies including Bitcoin . Microsoft integrated Cortana into numerous products such as Microsoft Edge . Microsoft's Cortana assistant was deeply integrated into the browser. Cortana was able to find opening hours when on restaurant sites, show retail coupons for websites, or show weather information in the address bar. At the Worldwide Partners Conference 2015 Microsoft demonstrated Cortana integration with products such as GigJam. Conversely, Microsoft announced in late April 2016 that it would block anything other than Bing and Edge from being used to complete Cortana searches, again raising questions of anti-competitive practices by

3984-476: The following way: At a first level the fact that the consumer provides free data for the training and improvement of the virtual assistant, often without knowing it, is ethically disturbing. But at a second level, it might be even more ethically disturbing to know how these AIs are trained with this data. This artificial intelligence is trained via neural networks , which require a huge amount of labelled data. However, this data needs to be labelled through

4067-490: The industry over the next years, due to the significant impact of BYOD ( Bring Your Own Device ) and enterprise mobility business models. Furthermore, the increasing demand for smartphone-assisted platforms are expected to further boost the North American intelligent virtual assistant (IVA) industry growth. Despite its smaller size in comparison to the North American market, the intelligent virtual assistant industry from

4150-405: The initial prototypes for Cortana. Some of the key researchers in these early efforts included Microsoft Research researchers Dilek Hakkani-Tür , Gokhan Tur, Andreas Stolcke, and Malcolm Slaney , research software developer Madhu Chinthakunta, and user experience designer Lisa Stifelman. To develop the Cortana digital assistant, the team interviewed human personal assistants. The interviews inspired

4233-556: The internet, and provide driving directions. In November 2014, Amazon announced Alexa alongside the Echo. In April 2017 Amazon released a service for building conversational interfaces for any type of virtual assistant or interface. In the 2020s, artificial intelligence (AI) systems like ChatGPT have gained popularity for their ability to generate human-like responses to text-based conversations. In February 2020, Microsoft introduced its Turing Natural Language Generation (T-NLG), which

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4316-512: The local computer, but that could also be disabled. Turning Cortana off did not in itself delete user data stored on Microsoft's servers, but data was able to be deleted by user action. Microsoft was further criticized for requests to Bing's website for a file called "threshold.appcache", which contained Cortana's information through searches made through the Start Menu, even when Cortana was disabled on Windows 10. As of April 2014, Cortana

4399-447: The market launch of the first smartphone IBM Simon in 1994 laid the foundation for smart virtual assistants as we know them today. In 1997, Dragon's Naturally Speaking software could recognize and transcribe natural human speech without pauses between each word into a document at a rate of 100 words per minute. A version of Naturally Speaking is still available for download and it is still used today, for instance, by many doctors in

4482-421: The monopolist market system, anti-competitive practices are a useful method to reduce the manipulation of business giants and potential colluding actions. Furthermore, the research emphasized the market conduct of state monopolies is no different from that of other firms and market power serves as the motivation for anti-competitive behavior of firms. Anti-competitive practices are also a useful approach to sustain

4565-505: The more important that their integration in small and middle-sized enterprises often consists in an easy first step through the more global adaptation and use of Internet of Things (IoT) . Indeed, IoT technologies are first perceived by small and medium-sized enterprises as technologies of critical importance, but too complicated, risky or costly to be used. In May 2018, researchers from the University of California, Berkeley , published

4648-453: The most likely phonemes to follow a given phoneme. Still each speaker had to individually train the typewriter to recognize his or her voice, and pause between each word. In 1983, Gus Searcy invented the "Butler In A Box", an electronic voice home controller system. In the 1990s, digital speech recognition technology became a feature of the personal computer with IBM , Philips and Lernout & Hauspie fighting for customers. Much later

4731-593: The operating system at large. On May 26, 2015, Microsoft announced that Cortana would also be available on other mobile platforms. An Android release was set for July 2015, but the Android APK file containing Cortana was leaked ahead of its release. It was officially released, along with an iOS version, in December 2015. During E3 2015, Microsoft announced that Cortana would come to the Xbox One as part of

4814-456: The other via a command. This feature preview was released in August 2018. Windows 10 users were able to just say "Hey Cortana, open Alexa" and Echo users were able to say "Alexa, open Cortana" to summon the other assistant. In January 2019, Microsoft CEO Satya Nadella stated that he no longer sees Cortana as a direct competitor against Alexa and Siri. Shortly thereafter, Microsoft began reducing

4897-455: The part of the program. Weizenbaum's own secretary reportedly asked Weizenbaum to leave the room so that she and ELIZA could have a real conversation. Weizenbaum was surprised by this, later writing: "I had not realized ... that extremely short exposures to a relatively simple computer program could induce powerful delusional thinking in quite normal people. This gave name to the ELIZA effect ,

4980-566: The power to transfer this cost price onto the retail price. Unfair competition includes a number of areas of law involving acts by one competitor or group of competitors which harm another in the field, and which may give rise to criminal offenses and civil causes of action . The most common actions falling under the banner of unfair competition include: Various unfair business practices such as fraud , misrepresentation , and unconscionable contracts may be considered unfair competition, if they give one competitor an advantage over others. In

5063-423: The practice results in a substantial dampening in competition, hence why for a firm to be punished for any form of anti-competitive behavior they generally need to be a monopoly or a dominant firm in a duopoly or oligopoly who has significant influence over the market. Anti-competitive behavior can be grouped into two classifications. Horizontal restraints regard anti-competitive behavior that involves competitors at

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5146-533: The prevalence of Cortana and converting it from an assistant into different software integrations. It was split from the Windows 10 search bar in April 2019. In January 2020, the Cortana mobile app was removed from certain markets, and then, on July 24, 2020, Cortana was removed from the Xbox dashboard as part of a redesign. On January 31, 2021, Microsoft removed the Cortana mobile application in many markets, including

5229-513: The prevalence of Cortana and converting it from an assistant into different software integrations. It was split from the Windows 10 search bar in April 2019. In January 2020, the Cortana mobile app was removed from certain markets, and on March 31, 2021, the Cortana mobile app was shut down globally. On June 2, 2023, Microsoft announced that support for the Cortana standalone app on Microsoft Windows would end in late 2023 and would be replaced by Microsoft Copilot , an AI chatbot. Support for Cortana in

5312-506: The preview of Calendar.help, a service that enabled people to delegate the scheduling of meetings to Cortana. Users interact with Cortana by including her in email conversations. Cortana would then check people's availability in Outlook Calendar or Google Calendar, and work with others Cc'd on the email to schedule the meeting. The service relied on automation and human-based computation . In May 2017, Microsoft announced INVOKE ,

5395-403: The recorded conversation to the cloud. It is possible to delete the recording from the cloud by visiting 'Alexa Privacy' in 'Alexa'. Apple states that it does not record audio to improve Siri. Instead, it claims to use transcripts. Transcript data is only sent if it is deemed important for analysis. Users can opt out anytime if they don't want Siri to send the transcripts in the cloud. Cortana

5478-414: The research results also significantly involved the economic theories to predict the relevant encouragement. This article explained the relevant variables in determining the extent of anti-competitive markets too. In perfectly competitive markets, anti-competitive practices are not necessary, since each business already have full information on their competitors pricing, strategy and major actions. However, in

5561-726: The same level of the supply chain. These practices include mergers, cartels, collusions, price-fixing, price discrimination and predatory pricing. On the other hand, the second category is vertical restraint which implements restraints against competitors due to anti-competitive practice between firms at different levels of the supply chain e.g. supplier-distributor relationships. These practices include exclusive dealing, refusal to deal/sell, resale price maintenance and more. Also criticized are: Horizontal merger refers to improving efficiency by reducing consumer distortion of firm choice and price heterogeneity. When two companies with similar products or product characteristics merge horizontally, there

5644-408: The significant R&D expenses of firms across all sectors and an increasing implementation of mobile devices, the market for speech recognition technology is predicted to grow at a CAGR of 34.9% globally over the period of 2016 to 2024 and thereby surpass a global market size of US$ 7.5 billion by 2024. According to an Ovum study, the "native digital assistant installed base" is projected to exceed

5727-457: The system and command it to dial phone numbers, open websites or even transfer money. The possibility of this has been known since 2016, and affects devices from Apple, Amazon and Google. In addition to unintentional actions and voice recording, another security and privacy risk associated with intelligent virtual assistants is malicious voice commands: An attacker who impersonates a user and issues malicious voice commands to, for example, unlock

5810-604: The tendency to unconsciously assume computer behaviors are analogous to human behaviors; that is, anthropomorphisation, a phenomenon present in human interactions with virtual assistants. The next milestone in the development of voice recognition technology was achieved in the 1970s at the Carnegie Mellon University in Pittsburgh , Pennsylvania with substantial support of the United States Department of Defense and its DARPA agency, funded five years of

5893-499: The virtual security button have been proposed to create a multilayer authentication for virtual assistants. The privacy policy of Google Assistant states that it does not store the audio data without the user's permission, but may store the conversation transcripts to personalise its experience. Personalisation can be turned off in settings. If a user wants Google Assistant to store audio data, they can go to Voice & Audio Activity (VAA) and turn on this feature. Audio files are sent to

5976-492: The world's population by 2021, with 7.5 billion active voice AI–capable devices. According to Ovum, by that time "Google Assistant will dominate the voice AI–capable device market with 23.3% market share, followed by Samsung's Bixby (14.5%), Apple's Siri (13.1%), Amazon's Alexa (3.9%), and Microsoft's Cortana (2.3%)." Taking into consideration the regional distribution of market leaders, North American companies (e.g. Nuance Communications , IBM , eGain ) are expected to dominate

6059-523: The “Play my emails” feature of the Microsoft Outlook mobile app would continue to be available. Later in June 2024, the support article was updated, stating that Cortana in the voice search and the "Play my emails" feature is now removed from the Microsoft Outlook mobile app, officially marking the discontinuation of Cortana across all Microsoft products. On May 22, 2024, Microsoft announced

6142-454: Was able to recognize 16 spoken words and the digits 0 to 9. The first natural language processing computer program or the chatbot ELIZA was developed by MIT professor Joseph Weizenbaum in the 1960s. It was created to "demonstrate that the communication between man and machine was superficial". ELIZA used pattern matching and substitution methodology into scripted responses to simulate conversation, which gave an illusion of understanding on

6225-806: Was able to underline certain words and phrases in Skype conversations that relate to contacts and corporations. A writer from Engadget has criticised the Cortana integration in Skype for responding only to very specific keywords, feeling as if she was "chatting with a search engine" due to the impersonal way the bots replied to certain words such as "Hello" causing the Bing Music bot to bring up Adele 's song of that name . Microsoft also announced at Microsoft Build 2016 that Cortana would be able to cloud-synchronise notifications between Windows 10 Mobile's and Windows 10's Action Center , as well as notifications from Android devices. In December 2016, Microsoft announced

6308-457: Was an upgrade of the Shoebox, it was a voice recognizing typewriter. Named after the world's fastest typist at the time, it had a vocabulary of 20,000 words and used prediction to decide the most likely result based on what was said in the past. IBM's approach was based on a hidden Markov model , which adds statistics to digital signal processing techniques. The method makes it possible to predict

6391-423: Was available for Windows Phone 8.1 users. Users were able to change the settings so that Cortana calls users by their names or nicknames. It also had a library of "Easter Eggs" , pre-determined remarks. When asked for a prediction, Cortana correctly predicted the winners of the first 14 matches of the football 2014 FIFA World Cup knockout stage , including the semi-finals, before it incorrectly picked Brazil over

6474-516: Was being used, where the links will open in Internet Explorer . Windows Phone 8.1's universal Bing SmartSearch features were incorporated into Cortana, which replaced the previous Bing Search app, which was activated when a user presses the "Search" button on their device. Cortana includes a music recognition service. Cortana was able to simulate rolling dice and flipping a coin. Cortana's "Concert Watch" monitored Bing searches to determine

6557-484: Was cheaper and faster, rather than speaking the consecutive digits. Another early tool which was enabled to perform digital speech recognition was the IBM Shoebox voice-activated calculator, presented to the general public during the 1962 Seattle World's Fair after its initial market launch in 1961. This early computer, developed almost 20 years before the introduction of the first IBM Personal Computer in 1981,

6640-634: Was disabled for users aged under 13 years. The British version of Cortana spoke with a British accent and used British idioms, while the Chinese version, known as Xiao Na, spoke Mandarin Chinese and had an icon featuring a face and two eyes, which was not used in other regions. As of 2020 the English version of Cortana on Windows devices was available to all users in the United States (American English), Canada (French/English), Australia, India, and

6723-518: Was named after Cortana , a synthetic intelligence character in Microsoft's Halo video game franchise originating in Bungie folklore, with Jen Taylor , the character's voice actress , returning to voice the personal assistant's US-specific version. In January 2015, Microsoft announced the availability of Cortana for Windows 10 desktops and mobile devices as part of merging Windows Phone into

6806-451: Was then the "largest language model ever published at 17 billion parameters." On November 30, 2022, ChatGPT was launched as a prototype and quickly garnered attention for its detailed responses and articulate answers across many domains of knowledge. The advent of ChatGPT and its introduction to the wider public increased interest and competition in the space. In February 2023, Google began introducing an experimental service called "Bard" which

6889-610: Was voiced by voice actress Ginnie Watson, while the United States localised version was voiced by Jen Taylor . Taylor was the voice actress who voices Cortana , the namesake of the virtual assistant, in the Halo video game series. The following table identifies the former localized version of Cortana. Except where indicated, this applied to both Windows Mobile and Windows 10 versions of the assistant. The natural language processing capabilities of Cortana were derived from Tellme Networks (bought by Microsoft in 2007) and were coupled with

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