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28-594: The championship was created as the "World Middleweight Championship" in early 1939, by Salvador Lutteroth , owner of Empresa Mexicana de Lucha Libre (EMLL). He awarded it to Gus Kallio , a five-time National Wrestling Association World Middleweight Champion , nicknamed "The King of the Middleweights" in the United States. When Octavio Gaona defeated Kallio on March 29, 1939, he won both middleweight championships. The National Wrestling Association title

56-449: A promotion in that time was done without television because of the mayor of Mexico City, Lic. Ernesto Uruchurtu, banned the wrestling matches from being televised, and yet ticket sales at the arena averaged 90% with a maximum capacity of 16,500 seats; wrestlers were brought from Spain, England, Argentina, France, Japan, Korea, and Jamaica among others. As a result, on 16 January 1975, NWA Light Heavyweight Champion Ray Mendoza broke away from

84-557: A significant foreign alternative to American-style professional wrestling. By the mid-1950s, an aging Lutteroth began to cede control of the EMLL to his son Salvador "Chavo" Lutteroth II , who commanded the same level of respect from the wrestlers. Obtaining the recognition from the National Wrestling Alliance (NWA), for the welterweight and light-heavyweight world titles for Mexico, which brought him great pride as

112-402: A virtual monopoly on the country's wrestling landscape. Moreover, EMLL achieved international recognition for presenting a distinctive in-ring wrestling style that featured dazzling high-risk maneuvers and superior work rate in contrast to the increased brawling style that was employed in the U.S. Consequently, Mexican Lucha Libre (along with Japanese Puroresu ) eventually gained world renown as

140-623: The Mexican Revolution , and served as a lieutenant, and captain under the command of General Álvaro Obregón while battling against the forces of Pancho Villa , among others. By 1923, he had been promoted to First Captain, but after getting married in 1924 to Armida Camou Olea from Hermosillo , Sonora , he left the military and soon took a job in the Tax Department as a property inspector. He and his wife had four children, Salvador, Hector, Enrique, and Elsa. By 1929, Lutteroth

168-794: The NWA World Welterweight Championship and the NWA World Light Heavyweight Championship . All continued to be billed as "Campeonatos de NWA". In 1994, Último Dragón bought the NWA World Middleweight Championship and its booking rights from CMLL. He chose to make himself first champion, and won it in a match with Corazón de León at a Wrestle and Romance (WAR) show on November 8, 1994, in Korakuen Hall . At that point he began promoting

196-449: The convention of the show , the company is a sports governing body which sanctions wrestling matches and gives authority to the championships and is responsible for maintaining the divisions and their rankings. In truth, the company serves as a touring theatre troupe , as well as event promotion body for its own events. Most promotions are self-contained, organized around one or more championships and do not acknowledge or recognize

224-483: The 1950s, in another stroke of luck, the personnel of the Arena Coliseo bought a lottery ticket that won first grand prize of 5 million pesos. Salvador Lutteroth had bought half of the ticket and invested the money in the construction of the new Arena México on the site of the former Arena Modelo; Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for

252-541: The Mexican lottery on 21 September 1934, and he immediately poured his winnings (which equates to $ 3,500 in today's money, but about $ 40,000 in relative 1934 terms) to renovate the roof and seats for his promotion. By the mid-1940s, the fan base grew so big that Lutteroth constructed the Arena Coliseo , which opened with a capacity for nearly 6,500 seats. As television surfaced as a viable entertainment medium during

280-661: The NWA was concerned. NWA Mexico had already tried to reclaim CMLL's three NWA-branded titles on a previous occasion. CMLL ignored both requests; the NWA Welterweight Champion, Mephisto, commented instead that "the titles belong to CMLL", thus the NWA could not vacate them. On August 12, 2010, CMLL unveiled the new NWA World Historic Middleweight Championship to replace the original championship, which it conceded to NWA Mexico. Since 1939 45 wrestlers have shared 84 NWA Middleweight Championship reigns. René Guajardo held

308-409: The U.S. Professional wrestling promotion Mid 20th Century 1970s and 1980s 1990s 2000s 2010s and 2020s A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling . "Promotion" also describes a role which entails management, advertising and logistics of running a wrestling event. Within

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336-630: The boxing promoters to let him use the premier National Arena, Lutteroth rented out the smaller Modelo Arena, which became the first true home of Lucha Libre. Fans soon began to catch on to the idea of professional wrestling in Mexico ; and by the first anniversary of the EMLL, Lutteroth was promoting to gates upwards of 5,000 fans. In 1934, an American wrestler debuted in Mexico under a black, leather mask, and Lutteroth dubbed him " Maravilla Enmascarada " or "The Masked Marvel". Soon after, Lutteroth incorporated

364-654: The championship a record six times. Tarzán López ' four reigns totalled 2,948 days, the longest of any champion. The Great Sasuke had the longest single reign, at 1,548 days. Emilio Charles, Jr. had the shortest reign at 11 days. [G] – Royal Duncan & Gary Will (2006). "Mexico: EMLL NWA World Middlweight Title". Wrestling Title Histories (4th ed.). Archeus Communications. pp. 389–390. ISBN   0-9698161-5-4 . Salvador Lutteroth Mid 20th Century 1970s and 1980s 1990s 2000s 2010s and 2020s Salvador Lutteroth González (21 March 1897 – 5 September 1987)

392-507: The championship to CMLL who he worked with off and on until that point. Averno defeated Zumbido to win the vacant title in its first CMLL match since 1994. In March 2010, Blue Demon Jr. , the president of NWA Mexico the local representative of the National Wrestling Alliance, demanded that CMLL (a non-member of NWA Mexico) cease promoting the NWA-branded championships, declaring that all three championships had been vacated as far as

420-423: The company's most popular performer. In addition, Lutteroth insisted that El Santo's face remain covered by a mask at all times, even when he was not performing in the ring. Consequently, Lutteroth transformed El Santo into a mega-babyface; and for the next three decades he would serve as the preeminent face of EMLL while he also acted in scores of action-adventure motion picture films, which were hugely popular at

448-609: The first Mexican wrestler to win the middleweight championship of the world by defeating Gus Kallio , Carlos Tarzán López , El Santo , Gory Guerrero , René Guajardo , Karloff Lagarde , Enrique Llanes , and the international league wrestler Medico Asesino, Rito Romero , Dorrel Dixon and Mil Máscaras , who wrestled in the United States, Japan, and Europe. Salvador Lutteroth González was born on 21 March 1897, in Colotlán , Jalisco , though he soon moved to Mexico City , where he went to agriculture school. At age 17, Lutteroth joined

476-478: The latest generation of masked luchadores. The Lutteroth Family continues to serve as Lucha Libre's most powerful promoters while steering the dominant EMLL organization. In addition his stable of emmascarados, Lutteroth also built a roster of legendary performers, including the likes of Gory Guerrero , Cavernario Galindo , Tarzán López, Perro Aguayo , René Guajardo , Dorrel Dixon , Mil Máscaras , Rito Romero , Médico Asesino, Sugi Sito and others, while holding

504-572: The legitimacy of other promotions' titles unless they share a working agreement. Governing bodies, such as the CyberFight , United Wrestling Network , WWNLive , Allied Independent Wrestling Federations , Union of European Wrestling Alliances, Pro Wrestling International and, previously, the National Wrestling Alliance , act as an umbrella organization which governs titles that are shared among multiple promotions. During

532-571: The new EMLL management, and with the backing of arena promoters Francisco Flores and Benjamin Mora Jr. , started a competing federation known as Lucha Libre Internacional, S. C., which has since become known as the Universal Wrestling Association (and the eventual home of longtime champion El Canek ). Salvador Lutteroth Jr. retired in 1987; and his grandson Paco Alonso has since taken control of EMLL, which remains

560-449: The sport. Moreover, the emergence of television allowed Lutteroth to promote Lucha Libre's first breakout superstar, El Santo, into a national pop-culture phenomenon. The El Santo persona debuted in the early 1940s as a rudo (heel) and initially engaged in a heated feud with Lutteroth's top babyface , Tarzán López . The Mexican fanbase was so enamored with the mystique and the secrecy of his identity, however, that El Santo soon became

588-766: The time. As a result, El Santo quickly grew into one of Mexico's most popular national celebrities of the 20th century, while the sport of Lucha Libre thus received an unparalleled degree of mainstream attention. Following the mammoth success of El Santo, Lutteroth then frequently pushed additional masked superstar characters, such as the Black Shadow , the Blue Demon , Mil Máscaras , and the Villanos (among others). To this day, Lucha Libre remains associated with high-flying masked superstars, with Rey Mysterio, Jr. , Psicosis , Silver King , and La Parka representing

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616-576: The title exclusively in Japan, holding it himself until vacating it in 1998. During his run with the championship Último Dragón also won the J-Crown championships, eight unified lightweight championships, but the NWA World Middleweight Championship was never integrated into the J-Crown. In 2003, after ending The Great Sasuke 's long reign, Dragón signed with World Wrestling Entertainment (WWE) and returned

644-607: The use of other masked wrestlers into Lucha Libre, creating real-life superheroes and villains for the audience to identify with. The idea was a huge success and thus the modern era of Mexican wrestling was born. It was also around this time that Salvador Lutteroth would discover his first legitimate superstar, the masked icon El Santo , who is generally regarded as the greatest Mexican wrestler of all time. As his fan base continued to grow, Lutteroth and his partners eventually moved to larger and more profitable venues. Through an amazing stroke of luck, Lutteroth then won 40,000 pesos in

672-445: The world presenting three weekly shows. Lutteroth was known as the "father of lucha libre ," and, in his position as promoter and booker of the dominant promotion, was the most powerful man in Mexican wrestling, and one of the most powerful wrestling executives in the world. He was, in large part, responsible for the widespread fame of the most famous Mexican professional wrestlers of the mid-twentieth century, such as Octavio Gaona ,

700-464: The world's oldest wrestling federation while continuing to compete with the UWA and Antonio Peña 's AAA promotion. With its fast-paced, athletic style, Lucha Libre is now entrenched among Mexico's top attractions, ranking with soccer and baseball as its most popular pastimes. Moreover, in recent years, Mexican stars like Eddie Guerrero , Rey Mysterio, Jr. , Konnan , and Vampiro have also been top draws in

728-422: Was a Mexican professional wrestling promoter of the mid-twentieth century. Lutteroth's organization, Empresa Mexicana de Lucha Libre (EMLL), was the dominant Mexican wrestling promotional enterprise from its founding in 1933 until Lutteroth left the company in the 1950s. Under its current name of Consejo Mundial de Lucha Libre (CMLL), it is, to date, the longest-running active professional wrestling promotion in

756-673: Was relocated to Ciudad Juárez , where he was first exposed to the sport of professional wrestling. While there he began regularly attending matches at Liberty Hall in El Paso, Texas, where he became enamored with the personalities of the various competitors, most notably the Greek star, Gus Pappas . Lutteroth then decided to bring this entertaining sport back to his native Mexico; and in 1933, he chartered his new company, Empresa Mexicana de Lucha Libre (EMLL), along with his financial partner Francisco Ahumada . After unsuccessful negotiations with

784-407: Was retired in 1940, to give prominence to Lutteroth's creation. When EMLL joined the National Wrestling Alliance (NWA) in 1952, the belt was prefixed with "NWA". In the late 1980s, EMLL withdrew from the NWA and in the early 1990s changed its name to Consejo Mundial de Lucha Libre (CMLL). CMLL retained ownership of three NWA-branded championships which originated in the promotion. The other two were

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