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12-449: Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively. (Bud Light's name was also shortened from its original "Budweiser Light.") Natural Light

24-421: A recipe developed by Rheingold biochemist Joseph Owades , PhD, it was marketed as a beer for people dieting, and was not successful. The recipe passed on to Peter Hand Brewing Company of Chicago, who sold it as Meister Brau Lite. Peter Hand later rebranded itself as Meister Brau Brewing (to highlight their flagship product in an attempt to go national), but after encountering financial problems in 1972, they sold

36-402: A shorter period without becoming intoxicated . Low alcohol content can also result in a less expensive beer, especially where excise is determined by alcohol content. This is the primary definition of the term in countries such as Australia , Canada , and Scotland . In Australia, regular beers have approximately 5% alcohol by volume ; light beers may have 2.2–3.2% alcohol. In Scotland,

48-551: Is commonly consumed by college students because of its low price. Natural Light Beer has also been referred to as "Natty Light" in some circles. It is also a common beer chosen for drinking games due to the inexpensive price of 30-pack cases. In 2018, Natural Light began selling special release 77-pack containers in College Park, Maryland . In an attempt to broaden its brand beyond the college-age demographic, Anheuser-Busch overhauled Natural Light's packaging in 2023, returning to

60-464: The Meister Brau line of beers to Miller Brewing Company . The latter relaunched the beer as Miller Lite . In 1978 Coors relaunched Coors Light as a 4.2% abv pale lager. Reducing the caloric content of beer is accomplished primarily by reducing its main contributors, carbohydrates and ethyl alcohol . Unlike reduced-alcohol light beers produced for those restricting their alcohol content,

72-514: The alcohol reduction in standard light beer is not primarily intended to produce a less intoxicating beverage. This is the primary definition in the United States, where popular light beers include Bud Light , Miller Lite , and Coors Light . Low-alcohol light beer is brewed specifically for those seeking to limit their alcohol consumption for medical, social, legal, or other reasons. Its lower proof allows consumers to drink more beers in

84-536: The development of contemporary light beer, similar styles, such as small beer , had been brewed for centuries. The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low- abv beer called Coors Light for less than a year. In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland. Using

96-471: The early to mid-1970s, following two years of test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975 (then known merely as "Lite Beer from Miller"). Reduced calorie/reduced alcohol "light beer" is distinct from "light lager", which was a historical term that distinguished pale or golden lagers with lighter body (such as German Helles beers) from the traditional amber lagers and other inherently darker beers. Prior to

108-817: The fifth largest selling beer in the U.S. In contrast, Natural Light currently maintains a combined aggregate score of 47 out of 100 (awful) on notable beer rating site BeerAdvocate.com , while being listed as the worst beer in the world by RateBeer.com . Light beer Light beer (sometimes spelled lite beer ) is a beer , usually a pale lager , that is reduced in alcohol content or in calories compared to regular beers. Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full-strength beers, or for tasting or actually being watered down. After some scattered fits and starts, light beer began to be mass marketed and accepted by American consumers in

120-561: The logo and can design used in the late 1970s. The magazine Consumer Reports in 2001 published a review of many beers in which Natural Light was ranked as the number two light beer and additionally characterized as one of the "best buys." Additionally, in 2008, Natural Light received a Bronze Medal in the World Beer Cup in the American Style Light-Lager category, and The Wall Street Journal lists it as

132-438: Was essentially, "Ya doesn't have to call me Johnson." This he would follow with a succession of other names by which others could refer to him. It was Crosby, however, who most customarily mocked the brand's unwieldy name in the said commercials by urging people, "Just say Natural." Over the years, the brand was also re-priced downward, especially after Bud Light was introduced, eventually ending up at its current value pricing. It

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144-459: Was originally priced at Budweiser levels, which has traditionally been considered part of the "premium"-priced segment. The name was later shortened to the current Natural Light, and was re-formulated to have similar taste but slightly fewer calories. Some television commercials for the brand featured comedian Norm Crosby . Another comedian, Bill Saluga, was noted in some of these for his officious character of "Raymond J. Johnson Jr.," whose tagline

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