Naugahyde is an American brand of artificial leather . Naugahyde is a composite knit fabric backing and expanded polyvinyl chloride (PVC) coating. It was developed by Byron A. Hunter, a senior chemist at the United States Rubber Company , and is now manufactured and sold by the corporate spin-off Uniroyal Engineered Products LLC.
3-603: Its name, first used as a trademark in 1936, comes from the name of Naugatuck, Connecticut , where it was first produced. It is now manufactured in Stoughton, Wisconsin . The primary use for Naugahyde is as a substitute for leather in upholstery . In this application it is very durable and can be easily maintained by wiping with a damp sponge or cloth. Being a synthetic product, it is supplied in long rolls, allowing large sections of furniture to be covered seamlessly, unlike animal hides . General Motors for several decades used
6-413: A "Nauga". The claim became an urban myth . The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves. The Nauga doll, a squat, horned monster with a wide, toothy grin, became popular in the 1960s and is still sold today. Naugatuck, Connecticut Too Many Requests If you report this error to
9-412: The material in several of its vehicles, with the term "Cordaveen" and later "Madrid-grain vinyl" for Buick , "Morocceen" for Oldsmobile , and "Morrokide" for Pontiac vehicles, while Chevrolet didn't use a brand name and simply listed it in sales brochures as "vinyl interior". A marketing campaign of the 1960s and 1970s asserted humorously that Naugahyde was obtained from the skin of an animal called
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