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NickMom

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NickMom was an American nighttime programming block owned by Viacom Media Networks (now Paramount Media Networks). It aired on the Nick Jr. Channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET , when the channel's regular audience of children would normally be sleeping. The block carried ad-supported comedy programming targeting an adult demographic, particularly young mothers .

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22-464: When NickMom was first announced in 2011, over 30 projects were in development for the block. Original shows produced for NickMom included the stand-up comedy show called NickMom Night Out , the variety show Parental Discretion with Stefanie Wilder-Taylor , and the docu-comedy show Take Me to Your Mother . The block's highest-rated program was Instant Mom , which was ordered specifically for NickMom but also aired on Nickelodeon 's main channel during

44-539: A "scratch" as being unrated due to a low sample size. A 2013 report from SNL Kagan and distributed by the Parents Television Council , which was opposed to the block, reported that the Nick Jr. Channel had a large loss of half their viewers in primetime, and of advertisers during the time the most racy of NickMom content was available before the addition of Nick at Nite content, along with a surge in

66-679: A 25 hour day. The boundaries of the Eastern Time Zone have moved westward since the Interstate Commerce Commission (ICC) took over time-zone management from railroads in 1938. The easternmost and northernmost counties in Kentucky were added to the zone in the 1940s, and in 1961 most of the state went Eastern. In 2000, Wayne County , on the Tennessee border, switched from Central to Eastern Time. Within

88-480: A complement to Gilmore Girls being carried by that network recently and featuring Lauren Graham as a star in both series). The block's timing was met with some controversy. Since the Nick Jr. Channel operated on only one feed that broadcast on a default Eastern Time Zone schedule, NickMom programming started at earlier times for viewers in different time zones, including as early as mid-afternoon in Hawaii, which

110-455: A renewed relationship with us through their kids", and that the new brand would "offer a destination that is unique in today's entertainment landscape with content that taps into Nickelodeon's comedic DNA". Unlike the Nick Jr. Channel's main programming, which was commercial-free at the time, NickMom was to be commercially supported, having recently reached sponsorship deals with General Mills and Reckitt . Over 30 projects were in development for

132-638: Is a time zone encompassing part or all of 23 states in the eastern part of the United States , parts of eastern Canada , and the state of Quintana Roo in Mexico . On the second Sunday in March, at 2:00 a.m. EST, clocks are advanced to 3:00 a.m. EDT, creating a 23 hour day. On the first Sunday in November, at 2:00 a.m. EDT, clocks are moved back to 1:00 a.m. EST, which results in

154-520: Is due to their close proximity to Columbus, Georgia , which is on Eastern Time. In addition Smiths Station in Lee County along with Valley and Lanett in Chambers county honor Eastern Time. The Bahamas and Haiti officially observe both Eastern Standard Time during the winter months and Eastern Daylight Time during the summer months. Cuba generally follows the U.S. with Eastern Standard Time in

176-603: The Nick at Nite block. At first, the timing of NickMom generated some controversy. As the Nick Jr. Channel only operated a single feed out of the Eastern Time Zone, the channel transitioned into its adult-oriented shows earlier than expected in other time zones . Viacom rectified this issue in February 2013 with the launch of a second Pacific Time Zone -based feed for the channel. The NickMom block lasted for nearly three years, ending its run on September 28, 2015. The NickMom website

198-826: The Eastern Time Zone. The boundary between time zones is set forth in the Code of Federal Regulations , with the boundary between the Eastern and Central Time Zones being specifically detailed in 49 C.F.R. part 71. Washington, D.C. , and 17 states are located entirely within the Eastern Time Zone. They are: Five states are divided between the Eastern Time Zone and the Central Time Zone . The following locations observe Eastern Time: Additionally, Phenix City, Alabama , and several nearby communities in Russell County, Alabama , unofficially observe Eastern Time. This

220-643: The United States, the Eastern Time Zone is the most populous region, with nearly half of the country's population. In March 2019, the Florida Legislature passed a bill requesting authorization from Congress for year-round daylight saving time, which would effectively put Florida on Atlantic Standard Time year-round (except for west of the Apalachicola River , which would be on Eastern Standard Time year-round). A similar bill

242-473: The block at the time of the announcement. On September 9, 2015, the network's Twitter and Facebook accounts released a statement explaining that the NickMom programming block and website would cease operations by the end of the month. NickMom ended its nearly three-year run at 2 a.m. ET on September 28 after a showing of the film Guarding Tess , without any mention of it coming to an end. Shortly after,

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264-747: The broadcast day, and mainly was a loss leader as part of Nickelodeon's portion of the Viacom digital cable network suite; those networks usually make little money for the company and feature little to no advertising. Stefanie Wilder-Taylor Too Many Requests If you report this error to the Wikimedia System Administrators, please include the details below. Request from 172.68.168.237 via cp1104 cp1104, Varnish XID 203367258 Upstream caches: cp1104 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 07:53:36 GMT Eastern Time Zone The Eastern Time Zone ( ET )

286-535: The majority of the block's original shows were canceled due to low ratings or creative differences. In 2015, movie feature presentations were added to the schedule, with family-friendly and romantic comedies becoming prevalent. After acquiring its syndication rights, NickMom began airing the 2010 iteration of the NBC family drama, Parenthood , in April 2015 (rights for that show transferred to Up after NickMom's demise as

308-633: The network's website address was redirected to Nickelodeon's site for parental resources. Original programming which launched with the block included Parental Discretion with Stefanie Wilder-Taylor , MFF: Mom Friends Forever , NickMom Night Out , and What Was Carol Brady Thinking? , featuring comedic commentary from Carol Brady within episodes of The Brady Bunch in the style of Pop-Up Video ( Florence Henderson herself had no involvement in What Was Carol Brady Thinking? , with commentary penned by writers not involved with

330-401: The original series). By June 2013, some of the programs and movies airing on the block had been replaced with syndicated shows already airing on Nick at Nite (or with their rights dormant on that channel), such as The New Adventures of Old Christine and Yes, Dear . Not including Instant Mom (whose second season aired on Nickelodeon and NickMom, but moved to TV Land for its third),

352-403: The ratings of competitors Disney Junior and Sprout , which continued to air preschool-targeted programming in primetime. The report noted the ratings were among the lowest in primetime for cable networks. Although the report also listed that the network had a cash flow of -27%, the Nick Jr. Channel ran traditional advertising only during the NickMom block and sustained advertising for the rest of

374-547: The same days and at the same times as it does in the United States. In Canada , the following provinces and territories are part of the Eastern Time Zone: Within Canada, as with the United States, the Eastern Time Zone is the most populous time zone. Most of Canada observes daylight saving time synchronously with the United States, with the exception of Saskatchewan , Yukon , and several other very localized areas. None of those areas are in

396-510: The winter, and Eastern Daylight Time in the summer, but the exact day of change varies year to year. The Cayman Islands and Jamaica use Eastern Standard Time year-round. The Turks and Caicos Islands followed Eastern Time with daylight saving until 2015, when the territory switched to the Atlantic Time Zone . The Turks and Caicos Islands switched back to the pre-2015 schedule in March 2018. A 2017 consultation paper highlighted

418-553: Was also closed, and the domain now redirects to the parental resources section of Nick.com . On October 18, 2011, Viacom announced that it would launch a new block on the Nick Jr. Channel for the 2012-13 television season known as NickMom, which would be aimed towards young mothers, as part of the company's "cradle-to-grave" strategy where viewers grow into watching other Viacom networks (from Nick Jr. to Nickelodeon, then MTV , VH1 and then to CBS and Showtime ). The company explained that "today's moms who grew up with Nickelodeon have

440-533: Was amended to make the first Sunday in April the beginning of daylight saving time beginning in 1987. Later, the Energy Policy Act of 2005 extended daylight saving time in the United States, beginning in 2007. Since then, local times change at 2:00 a.m. EST to 3:00 a.m. EDT on the second Sunday in March, and return from 2:00 a.m. EDT to 1:00 a.m. EST on the first Sunday in November. In Canada, daylight saving time begins and ends on

462-438: Was found to be a challenge to parents in those time zones, given the block's adult-oriented humor. The single-feed problem was rectified in mid-February 2013, when a second Pacific Time Zone-based feed for the Nick Jr. Channel was put into service. Nielsen ratings for the NickMom block's first week dropped 75% from that same period the year prior when Nick Jr. and Noggin programs aired in the timeslot, with some shows registering

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484-591: Was proposed for the Canadian province of Ontario by its legislative assembly in late 2020, which would have a similar effect on the province if passed. For those in the United States, daylight saving time for the Eastern Time Zone was introduced by the Uniform Time Act of 1966, which specified that daylight saving time would run from the last Sunday of April until the last Sunday in October. The act

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