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SpringBoard is the standard application that manages the iPhone 's home screen. Other tasks include starting WindowServer, launching and bootstrapping applications, and setting some of the device's settings on startup.

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99-577: Android's equivalent of iOS' SpringBoard would be a Launcher, offering similar functionalities. In 2008, with Apple's release of iPhone OS 1.1.3 and the January App Pack, the SpringBoard underwent some substantial changes. Holding a finger on any application for a few seconds causes all of the icons to wiggle. From this view, you can rearrange your icons, delete web apps and web clips, and create multiple pages by dragging an application to

198-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

297-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

396-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

495-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

594-497: A dark version of wallpaper (dimmed version of photo if system wallpapers aren't being used). In the same year iOS on the iPad was separated as " iPadOS ". In June 2020, iOS 14 was announced with some big changes to the SpringBoard. Widgets were added along with what Apple called the App Library. With the addition of an app library, users are now able to remove apps from their Home Screen without actually uninstalling them, which

693-485: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over

792-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

891-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

990-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

1089-631: A licensed CPU from ARM like in previous designs, and an integrated 266 MHz triple-core PowerVR SGX543MP3 graphics processing unit (GPU). The Swift core in the A6 uses a new tweaked instruction set featuring some elements of the ARM Cortex-A15 such as support for the Advanced SIMD v2 , and VFPv4. Analysis suggests that the Swift core has a triple-wide frontend and two FPUs , compared with

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1188-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

1287-401: A new large variant of app icons and widgets were made more easily resizable. Researchers found that on mobile devices users organize icons on their SpringBoards mainly based on usage-frequency and relatedness of the applications, as well as for reasons of usability and aesthetics. In June 2008, Spotlight Search was added to SpringBoard. It can be accessed by swiping left from the first page of

1386-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

1485-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

1584-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

1683-567: A two-wide core with a single FPU in the Cortex-A9 based predecessor. The A6 processor package also incorporates 1 GB of LPDDR2-1066 RAM compared with 512MB of LPDDR2-800 RAM in the Apple A5 providing double the memory capacity while increasing the theoretical memory bandwidth from 6.4 GB/s to 8.5 GB/s. The A6 includes an upgraded image signal processor (ISP), that compared with the ISP in

1782-460: A variety of changes to the appearance of SpringBoard, mainly on the homescreen icon appearance. However themes also change elements of the user interface such as the dock, folder backgrounds and icons inside settings. The default SpringBoard can be changed with tweaks like FrontPage. A bug was discovered in May 2015 where users pasted a certain set of characters and Unicode in a set order, causing

1881-484: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

1980-424: Is up to twice as fast and has up to twice the graphics power compared with its predecessor, the Apple A5 . Software updates for devices using this chip ceased in 2019, with the release of iOS 10.3.4 on the iPhone 5 as it was discontinued with the release of iOS 11 in 2017. The Apple A6 is said to use a 1.3 GHz custom Apple-designed ARMv7-A architecture based dual-core CPU , called Swift , rather than

2079-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company

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2178-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

2277-509: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over

2376-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

2475-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

2574-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

2673-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

2772-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

2871-654: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

2970-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

3069-459: The iPhone 6 Plus first brought the landscape home screen to iPhones. In September 2017, the iPhone 8 Plus was released. Despite iOS versions, iPhone 8 Plus is the last iPhone that still supports a landscape home screen in present. (After June 2022, iPhone 8 Plus is the only 5.5-inch device supported for iOS 16 , making it the only usable model to support this feature. However, iOS 17 no longer supports iPhone 8 Plus specifically, making it

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3168-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

3267-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

3366-472: The A5, improves the speed of image capture, low-light performance, noise reduction, and video stabilization. The A6 is manufactured by Samsung on a high-κ metal gate (HKMG) 32 nm process and the chip is 96.71 mm large, which is 22% smaller than the A5. The A6 also consumes less energy than its predecessor. A version of the A6 with higher frequency and four graphic cores is called Apple A6X and

3465-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

3564-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

3663-642: The Home Screen. In June 2013, in iOS 7 , instead of swiping left on the first page of apps, Spotlight Search can only be accessed by swiping down on the home screen. In June 2015, with the announcement of iOS 9 , swiping left to access Spotlight Search was re-enabled on certain models, coming along with some new features like Siri Suggestions. This re-enablement was only supported on iOS devices with an A6 Chip or later, which means that on A5 / A5X devices like iPhone 4S , iPod Touch 5 and iPad 3 , Spotlight Search can still only be accessed by swiping down on

3762-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

3861-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

3960-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

4059-695: The SpringBoard is in a property list file /var/mobile/Library/SpringBoard/IconState.plist . In iPhone OS/iOS versions before 1.1.3, jailbreaking patched the SpringBoard for displaying third-party applications. In iPhone OS/iOS versions 1.1.3 and beyond, patching is no longer required as SpringBoard natively renders third-party icons. Jailbroken applications are however stored in /Applications, instead of Apple's native third-party application folder of /var/mobile/Applications. The SpringBoard on jailbroken devices can be customized with themes or skins . These can be applied through theming "platforms" such as WinterBoard ( iOS 2 – iOS 9 ), Anemone ( iOS 7 – iOS 11 ),

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4158-401: The SpringBoard to crash and relaunch, which displays a black or white screen and white or black Apple logo (depending on the user's device) that looks identical to the boot screen. The phenomenon was later narrowed down to it only happening when the message was shown via the notification drop-down or the lock screen ; the bug thus could be mitigated by disabling this. If the message is unread and

4257-516: The ability to easily enable/disable themes seamlessly whenever the user chooses. Cydia can be installed via third-party jailbreaking software such as the more recent applications unc0ver ( iOS 11 – iOS 14 ), Checkra1n for A7-A11 [Is in beta, iOS 12 – iOS 14 100% supported, other, newer, versions work but are experimental], Chimera for A12 ( iOS 12 , Sileo as the default package manager instead of Cydia), Chimera's predecessor and successor Electra ( iOS 11 ), and Cheyote (unreleased). Themes can have

4356-427: The announcement of iOS 11 , several app icons have been redesigned, such as the App Store and the iTunes Store. In September, iPhone X was introduced, coming with a new gesture to access the home screen by swiping up the "Home Indicator" rather than clicking the home button. In June 2019, when Dark Mode was first coming to iPhone with iOS 13 , the home screen gained new contextual menus and dark appearance as well as

4455-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

4554-462: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Apple A6 The Apple A6 is a 32-bit package on package (PoP) system on a chip (SoC) designed by Apple Inc. , part of the Apple silicon series. It was introduced on September 12, 2012, at the launch of the iPhone 5 . Apple states that it

4653-407: The company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,

4752-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

4851-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

4950-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

5049-505: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

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5148-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

5247-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

5346-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

5445-480: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in

5544-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

5643-418: The home button or swiping up with five fingers (if enabled in settings). In iOS 11 on iPad, a single swiping up from the bottom of the screen would bring up a newly designed dock. By continue swiping, a new "grid-like" multitasking view would appear, along with the redesigned Control Center . You could still double-click the home button or swipe up with five fingers to access it on an iPad. In fact, iOS 11 on

5742-402: The home screen as well. Swipe the corresponding card up can close an app. In June 2014 with iOS 8 , quick actions to contacts were added to the multitasking view. When entering multitasking, contact avatars appeared at the very top of the list of cards. By clicking them you could get to further actions, like FaceTime , Messages, and Phone Call. In June 2015 with iOS 9 , the multitasking view

5841-422: The home screen icon layout of 4(columns) x 5(rows) (same for contents below), excluding the dock (same for contents below). The layout on an iPad in landscape position will appear to be 6 x 4. In 2012, with the introduction of the iPhone 5 , the screen icon layout was changed to 4x6 since the screen has become longer (from an aspect ratio of 3:4 to 9:16). The layout on an iPad hasn't changed. In September 2014,

5940-432: The home screen of the iPhone. In 2021, with iPadOS 15 , widgets could be put on the iPad home screen as well. Hence, the new compact home screen was changed. If no widgets were placed on the home screen, the layout would be 5x6 for portrait, and 6 x 5 for landscape. If there was a widget, even with the smallest size, the layout would be 4x6 for portrait, and 6x4 for landscape. Due to the increased freedom and complexity of

6039-422: The home screen rather than actually be uninstalled. On jailbroken devices , unsigned applications (applications installed through Cydia ) cannot be deleted by the traditional method of holding a finger on the application and selecting delete as they are installed as System applications. Instead, they need to be removed through Cydia, unless CyDelete is installed, allowing that method to be used. In June 2017, with

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6138-553: The home screen. In June 2016, however, in iOS 10 , you can open Today View by swiping left, instead of the traditional Spotlight Search suggestions, which can still be accessed by swiping down from the home screen. Also, Spotlight Search can be accessed through the search bar in Notification Center. In June 2022, with iOS 16 , you can also access Spotlight by clicking the "Search Button". Before 2012, all iOS devices (for iPad , it should be in portrait position) have

6237-467: The home screen. In previous versions of iOS 11 Developer Beta, there will be a Gaussian Blur effect over the home screen, where clicking the home button is required in order to return to the home screen. Before iOS 11 (and after iOS 7 ), the screenshot of the home screen would stay and, in the same way, clicking the home button could return home as well. Before iOS 11 (and after iOS 7 ), multitasking on an iPad could only be accessed by double-clicking

6336-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

6435-582: The iPad was the only iOS version where Control Center and Multitasking were merged. Since September 2017 with iPhone X , multitasking could be accessed by swiping up the Home Indicator and pausing for a little while. In June 2018, Control Center was removed from the Multitasking view in iOS 12 on the iPad . In iPad Pro 2018 , the home button was removed. Therefore, the previous double-clicking home button process to access Multitask view

6534-427: The iPhone. In June 2010, in iOS 4 , home screen wallpapers were introduced to the SpringBoard. Folders were introduced as well: dragging an application on top of another application while in "wiggle mode" will result in a folder being created. After that, more applications may be added to that folder by dragging an application on top of the folder. Applications can be removed from a folder by simply dragging it out into

6633-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

6732-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

6831-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

6930-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

7029-463: The last Plus model iPhone to have a landscape home screen.) In the same "Apple Special Event", iPhone X was released with an even more "Long" aspect ratio of 9:19.5 (1125 x 2436). However, the app layout was still 4x6. In 2019, with iPadOS 13 , users could choose a more compact home screen. In the new compact home screen, icons could be displayed in a layout of 6x5 in both portrait and landscape modes. In 2020, with iOS 14 , widgets could be put on

7128-482: The main home screen. Folders can be removed by removing every application from the folder. In June 2013, in iOS 7 , a brand new design of the home screen was introduced, including the redesigned icons, status bar, and dock. Spotlight Search can only be accessed in a new way. In June 2016, iOS 10 was revealed in WWDC 16, where some of the pre-installed apps are allowed to be "deleted", where they are actually hidden from

7227-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

7326-563: The meantime. This feature is only introduced to users in China. The animation was brought back again with iOS 12.3 Beta 3. In 2021, with iPadOS 15 , a multitasking menu appears at the top of apps in iPads, letting users enter Split View or Slide Over more easily. In 2022, with iPadOS 16 , Stage Manager (only available on select iPads) gives iPad users access to a multi-window view for multitasking. Since 2019, native icons (for instance, tab bar icons) are replaced by SF Symbols. The layout of

7425-442: The more recent SnowBoard ( iOS 11 – iOS 14.3 ) and iThemer ( iOS 11 – iOS 12 ). All of these theming "engines" can be installed via third-party package managers on jailbroken devices such as Cydia , Sileo, Zebra, and Installer 5 . Applications and user interface elements of SpringBoard can be manually themed but most users choose to use these theming platforms as they are more stable, straightforward, and offer features such as

7524-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,

7623-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

7722-407: The new home screen on iPad , this is just a rough listing of facts. In 2010, multitasking was introduced with iOS 4 . By double-clicking the home button, the screen would lift up to free up the space for a multitask drawer. In this drawer, all the running apps, excluding the app currently running, would show up as an icon. Long pressing one could trigger the "wiggle mode" with a little "-" button on

7821-480: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he

7920-542: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

8019-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

8118-451: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

8217-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

8316-511: The side of the screen. If the Home button is pressed, the icons will stop wiggling and apps can be opened again. In July 2008, third-party applications were introduced with iPhone OS 2.0. These applications are installed through the App Store and deleted with the traditional "wiggle mode" method. In June 2009, in iPhone OS 3 , Spotlight Search was added to the SpringBoard. This allowed the user to search for applications and other files stored in

8415-408: The top-right corner of every icon. Tapping the "-" button would close the app. In June 2013 with iOS 7 , the multitasking view was redesigned. By double-clicking the home button, the multitasking view appeared as cards. Each card listing from left to right, under which lies the icon with its app name, was a screenshot of the corresponding app. Besides, on the most left place, there was a screenshot of

8514-581: The victim opens the iMessage app or any other app that received the message then that app would crash. The code most commonly used to trigger the bug was: Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne ,

8613-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

8712-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

8811-428: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted

8910-424: Was impossible in prior versions of iOS. In June 2021, iOS 15 allowed users to move and manage home screen pages. In June 2022, with iOS 16 , a new continuous wallpaper can be applied to the home screen. In June 2023, with iOS 17 , widgets (introduced with iOS 14) are now interactive. In June 2024, iOS 18 was announced bringing great changes to SpringBoard with the introduction of dark and tinted app icons,

9009-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

9108-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

9207-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

9306-418: Was redesigned and the quick action to contacts was removed. The cards lifted on top of each other from left to right with the icon and app name on top of it. In the very right position of the list is the view of the home screen. In June 2017 with iOS 11 , the home screen view no longer appeared in the multitasking view. After iOS 11 Developer Beta 3, if all apps were closed, SpringBoard would directly display

9405-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

9504-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

9603-472: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

9702-399: Was replaced with a process that involves swiping up from the Home Indicator. In December 2018, iOS 12.1.2 was released to the public with a new closing animation in the multitasking view. The previous animation, where screenshots simply move all the way up to disappear, was said to violate the patent claims in China. The new animation is that the screenshot slides up a little and fades away in

9801-517: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for

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