Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
59-577: StanJames.com was a remote gambling operator offering online, on mobile and telephone sports betting , Casino , Games and Poker . It was a significant part of the Stan James brand which began life in 1973 as a single betting shop in Wantage, Oxfordshire. In the forty years since, the brand had grown to become one of the most trusted names in UK betting and gaming. The Stan James brand began life in 1973 as
118-459: A WBSC-sanctioned event. The betting ban, as in the case of The FA's rules outlined above, also extends to providing inside information that the tipper could reasonably believe will be used to bet on a WBSC event. The International Cricket Council imposes a blanket ban on what it calls "corrupt conduct" by anyone it defines as a "participant". Under the ICC anti-corruption statutes, a "participant"
177-567: A bet. The campaign's strapline is 'Who are you with?', which was intended to provoke customers to align themselves with either Stan or James, as well as making the suggestion they should join StanJames.com. Sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a bookmaker/sportsbook, or illegally through privately run enterprises referred to as "bookies". The term "book"
236-672: A club is sponsored by a betting company and said company places its logo on the club's kit, the team's players are not in violation of the betting rules. The World Baseball Softball Confederation , the international governing body for baseball and softball , has betting rules similar to those of Major League Baseball. Participants in any WBSC-sanctioned event are banned from betting on the following: The WBSC statutes define "participant" as any player, team staff member (including coaches/managers), tournament official (such as umpires and official scorers), or anyone in an ownership, executive, or staff role within any entity that organizes or promotes
295-582: A coalition will advocate for the repeal of the United States' sports betting ban. In February 2018, a lobbying document surfaced advocating a new position held by the NBA and MLB – that sports leagues should be financially compensated for betting activity. Perhaps the most extreme ban on sports betting is imposed by the NCAA , the main governing body for U.S. college sports. The NCAA reified their position in
354-479: A federal framework that would provide a uniform approach to sports gambling in states that choose to permit it, but we will remain active in ongoing discussions with state legislatures. Regardless of the particulars of any future sports betting law, the integrity of our game remains our highest priority." Major League Baseball (MLB) Commissioner Rob Manfred has also advocated the league changing its stance on sports betting, with both Manfred and Silver noting that
413-614: A limited partnership licensed by the Oregon Racing Commission; and 'Betpack' in Ireland, which was created in 2009 to offer online betting and gaming to the betting shop network of the same name. StanJames.com had been involved in numerous marketing campaigns since the online business was conceived in the late 1990s, including the Stan James World Matchplay from 2000 to 2010, during which time
472-822: A purpose or ideal. This is also known as a catchphrase . Taglines , or tags , are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) . Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums. Slogans may be accompanied by logos, brand names, or musical jingles. In August 1859, Thomas Beecham , founder of
531-645: A result. The NHL was the first major professional league to place a team in Nevada, when the expansion Vegas Golden Knights took the ice in 2017: since then the league has signed sponsorship agreements with William Hill and MGM Resorts International that include betting partnerships and access to in-play data. Other clubs in states with legal sports gambling, such as the New Jersey Devils and Philadelphia Flyers , also have similar sponsorships with bookmakers. Following other US professional sports leagues,
590-594: A single betting shop in Wantage , Oxfordshire. The company was founded by Steve Fisher and James Holder, and is now owned by Unibet Group plc. The company was named 'Stan James' by taking the first two letters of Steve and his wife, Anne (Stan), and from James. Nowadays, the Stan James operations are primarily online and on mobile though there is a shop estate of over 90 betting shops in the UK. Stan James opened their first shop in Compton, Berkshire in 1973. StanJames.com
649-582: Is a list of sports bet types common to the United States. The bookmaker functions as a market maker for sports wagers, most of which have a binary outcome: a team either wins or loses. The bookmaker accepts both wagers, and maintains a spread (the vigorish) which will ensure a profit regardless of the outcome of the wager. The Federal Wire Act of 1961 was an attempt by the US government to prevent illegal bookmaking. However, this Act does not apply to other types of online gambling . The Supreme Court has not ruled on
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#1732791382325708-800: Is a reference to the books used by wage brokers to track wagers, payouts, and debts. Many legal sportsbooks are found online, operated over the Internet from jurisdictions separate from the clients they serve, usually to get around various gambling laws (such as the Unlawful Internet Gambling Enforcement Act of 2006 in the United States) in select markets, such as Las Vegas , or on gambling cruises through self-serve kiosks . There are different types of legalized sports betting now such as game betting, parlays props and future bets. They take bets "up-front", meaning
767-531: Is defined as: The ICC shares anti-corruption jurisdiction with national cricket federations, all of which have anti-corruption rules substantially identical to those of the ICC. The ICC has elaborate mechanisms for determining whether it or a national federation will take action under the relevant anti-corruption code. In general, the ICC has either exclusive or priority jurisdiction over international matches, while national federations have responsibility for actions relating only to domestic matches. The ICC code bans
826-414: Is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase. A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually: The business sloganeering process communicates the value of a product or service to customers, to sell the product or service. It
885-614: Is the final race in the 'Road To Cheltenham' series of races, all of which are sponsored by StanJames.com and had been since 2010. Since the six-race sponsorship began, Cheltenham Racecourse footfall and television viewer ratings had increased year-on-year for the Stan James Champion Hurdle. In 2012, StanJames.com launched the 'Who are you with?' advertising campaign . The campaign revolved around two characters called Stan and James who are best friends but completely opposite characters, notably when it comes to having
944-818: The Law Commission of India , all forms of gambling are illegal. Online sports betting is a gray area and is not banned by any particular law in the Indian legal system. That is because specific provisions distinguish between games of chance and games of skill. In the United States, it was previously illegal under the Professional and Amateur Sports Protection Act of 1992 (PASPA) for states to authorize legal sports betting, hence making it effectively illegal. The states of Delaware , Montana , Nevada , and Oregon —which had pre-existing sports lotteries and sports betting frameworks, were grandfathered in and exempted from
1003-532: The British firm Beechams , created a slogan for Beecham's Pills : "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. The phrase, which first appeared in a Beechams advertisement in the St Helens Intelligencer , was first said to be uttered by a satisfied lady purchaser from St Helens , Lancashire,
1062-628: The EU does not criminalize sports betting, but requires operators to obtain specific licenses within individual countries. Key directives, such as the Services Directive and consumer protection laws, influence the regulatory landscape. Each EU country sets its rules, impacting online and offline betting. Certain countries have recently updated regulations (such as the GlüStV 2021 in Germany ), while
1121-492: The EU works to harmonize diverse laws. Outside the EU, regions approach sports betting differently. In Asia, some countries allow licensed betting while illegal markets thrive in others. Africa sees a growing industry with varying regulations. Australia boasts a well-regulated betting environment focusing on online and offline options. Latin America, led by countries like Colombia, is embracing regulated online markets. Meanwhile,
1180-554: The Middle East, including nations like Saudi Arabia and the UAE, strictly prohibits all gambling activities, including sports betting, due to cultural and religious reasons. The positions of the four major American sports leagues (representing American football , baseball , basketball , and ice hockey ) have become more complex since their decision to embrace daily fantasy sports (DFS) in 2014, which are described by those within
1239-471: The NBA and MLB, the NFL issued a statement on May 14, 2018. It emphasized the league's commitment to protecting the integrity of the game: "The NFL's long-standing and unwavering commitment to protecting the integrity of our game remains absolute." Moreover, the NFL called on Congress to craft a Federal framework for regulated sports betting. "Congress has long recognized the potential harms posed by sports betting to
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#17327913823251298-591: The NCAA conducts a championship, plus Division I FBS football (whose championships have never been operated by the NCAA) and all sports within the scope of the NCAA Emerging Sports for Women program. The only exception is traditional wagers between institutions, most commonly associated with rivalries or bowl games; according to the NCAA, "items wagered must be representative of the involved institutions or
1357-517: The NHL acknowledged the Supreme Court's PASPA decision with an internal review of its policies. "The Supreme Court's decision today paves the way to an entirely different landscape – one in which we have not previously operated. We will review our current practices and policies and decide whether adjustments are needed, and if so, what those adjustments will look like. It's important to emphasize that
1416-452: The Supreme Court's decision has no immediate impact on existing League rules relating to sports wagering, and particularly, wagering involving NHL games." Major League Soccer (MLS) the top soccer league in the United States and Canada has expressed sports betting as a possible way to gain popularity. Commissioner Don Garber has stated about sports gambling, "We have a project going on now to really dig in deeply and understand it. I'll join
1475-718: The UK market and UK customers. In December 2007, the firm bought the Betdirect bookmaking company, which was established in 1998, from 32Red for £5.75 million. The Betdirect operation was merged with Stan James in February 2009. In 2008, they bought the online betting business betterbet.com from the London bookmaker Better . In 2009 Stan James started a co-operation with the Austrian BETKICK Sportwettenservice GmbH, together they found
1534-543: The United States overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA). While the National Basketball Association (NBA) was once active in preventing sports betting law relaxation, current NBA Commissioner Adam Silver became the first major sports leader to break from previous administrative opposition to gambling. In 2014 he stated in a New York Times op-ed, "I believe that sports betting should be brought out of
1593-435: The bettor must pay the sportsbook before placing the bet. Due to the nature of their business, illegal bookies can operate anywhere but only require money from losing bettors and do not require the wagered money up front, creating the possibility of debt to the bookie from the bettor. This creates a number of other criminal elements, thus furthering their illegality. There have been a number of sports betting scandals, affecting
1652-467: The brand SJBET and SJBET24.com (Internet betting) especially for betting shops in Austria, Germany, and Europe. In May 2010 they bought 27 branches of regional bookmaker Pagebet after the company went bankrupt. In September 2015, Unibet Group plc acquired the online gambling business of Stan James Group plc together with full rights and assets for £19 million. On 26 February 2018 the Stan James website
1711-561: The chorus of saying it's time to bring it out of the dark ages. We're doing what we can to figure out how to manage that effectively." The Alliance of American Football and XFL have both publicly endorsed gambling on their games, with the AAF securing a partnership with MGM Resorts International and the XFL partnering with DraftKings . The American Gaming Association stated in June 2017, that
1770-412: The corporation with their personal experiences. If a slogan is adopted by the public, it can have a notable influence on everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from
1829-458: The critical role of state governments, strong federal standards are necessary to safeguard the integrity of college sports and the athletes who play these games at all levels." Three days after the Supreme Court ruling, the NCAA suspended its policy prohibiting championship events from being held in states with legal sports betting. The policy was fully rescinded in May 2019. In October 2020, Las Vegas
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1888-440: The discussion. Advertising slogans as a system of social control include devices similar to watchwords , catchwords, and mottoes . The use of slogans may be examined insofar as the slogans elicit unconscious and unintentional responses. Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that
1947-499: The effects of the Act. PASPA was struck down by the Supreme Court in Murphy v. National Collegiate Athletic Association in 2018, paving the way for other states to legalize sports betting. In May 2020, it was reported that since the Supreme Court's PASPA decision, over $ 20 billion had been spent on sports betting in the United States. As of January 2024, 37 states, Washington, D.C., and
2006-582: The event grew in size and stature to become the second most important event in darts . StanJames.com had been notable supporters of British horse racing. The company sponsored the 'Stan James Guineas Festival' at Newmarket Racecourse from 2006 to 2010, and the King George Chase at Kempton Park from 2005 to 2008. Presently, StanJames.com sponsor 'Stan James Champion Hurdle' at the Cheltenham Festival . The Stan James Champion Hurdle
2065-528: The following activities with regard to any international match, whether or not the participant had any involvement in said match, or any possible means of influencing the outcome: Strapline According to the 1913 Webster's Dictionary , a slogan ( /ˈsloʊɡən/ ) derives from the Scottish Gaelic " sluagh-ghairm ", a battle cry . Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey
2124-589: The following statement when the Supreme Court overturned PASPA: "Today's decision by the United States Supreme Court will have profound effects on Major League Baseball. As each state considers whether to allow sports betting, we will continue to seek the proper protections for our sport, in partnership with other professional sports. Our most important priority is protecting the integrity of our games. We will continue to support legislation that creates air-tight coordination and partnerships between
2183-447: The founder's home town. Some slogans are created for long term corporate identity processes, while others are interested in specific limited-time campaigns. However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of
2242-403: The future. Emmert acknowledged the Supreme Court's overturn of PASPA on May 14, 2018, restating the NCAA's strong commitment to competition and its student-athletes. "Our highest priorities in any conversation about sports wagering are maintaining the integrity of competition and student-athlete well-being." Emmert also emphasized the importance of proper federal regulation. "While we recognize
2301-657: The governing body for association football in England , has imposed football betting bans on all individuals involved in the sport—players, managers, match officials, and club staff. The scope of these bans varies based on level of the English football pyramid. The following individuals are banned from betting on any football-related matter worldwide, or providing inside information to any individual who can reasonably be assumed to use said information for betting purposes: Individuals who are associated at clubs at lower levels of
2360-464: The industry as "almost identical to a casino" in nature. With the contention by critics that such activities blur the lines between gambling and fantasy sports, the endorsement of all four major sports leagues and many individual franchises provided a marked contrast to their positions on betting. Professional sports leagues updated their positions again on May 14, 2018, when the Supreme Court of
2419-441: The integrity of sporting contests and the public confidence in these events. Given that history, we intend to call on Congress again, this time to enact a core regulatory framework for legalized sports betting." The National Hockey League (NHL) has not stated a public position for or against sports betting, with Commissioner Gary Bettman noting that they are smaller than the NBA and NFL and less vulnerable to negative issues as
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2478-456: The integrity of sports events through various acts including point shaving (players affecting the score by missing shots), spot-fixing (a player action is fixed), bad calls from officials at key moments, and overall match-fixing (the overall result of the event is fixed). Examples include the 1919 World Series , the alleged (and later admitted) illegal gambling of former baseball player Pete Rose , and former NBA referee Tim Donaghy . This
2537-495: The meaning of the Federal Wire Act as it pertains to online gambling . Bookmakers usually hold an 11–10 advantage over their customers—for small wagers it is closer to a 6–5 advantage—so the bookmaker will most likely survive over the long term. Successful bookmakers must be able to withstand a large short term loss. (Boyd, 1981) Many of the leading gambling bookmakers from the 1930s to the 1960s got their start during
2596-464: The men's or women's league systems, plus match officials at FA Level 4 or below, are only banned with respect to the match or competition in which they are involved or can influence, and also to the league in which they participate. All individuals are banned from advertising or promoting any football betting activity in which FA regulations prohibit them from engaging. This, however, only applies to individuals in their personal capacities. For example, if
2655-494: The move of the Oakland Raiders to Las Vegas in 2019, the NFL has positioned itself for legalization, while simultaneously contradicting its long-held position that sports betting in NFL markets would lead to potential match-fixing. Commissioner Roger Goodell agreed with Manfred in a July 2017 seminar that betting on in-game events, as opposed to the outcome of games, was a more palatable form of sports betting. Like
2714-506: The probability with which the event in question would need to occur for the bet to be a break-even proposition (on the average). Many online tools also exist for automated conversion between these odds formats. In setting odds , the bookmaker is subject to a number of limitations: In many countries, bookmaking (the profession of accepting sports wagers) is regulated but not criminalized. The opinions of betting from sport authorities are mixed. The United States National Football League
2773-433: The product and extend an ad campaign's lifespan, or cause a company to adopt it for long term advertising and identity. Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate
2832-579: The prohibition era of the 1920s. They were often descendants of the influx of immigrants coming into the US at this time. Although the common stereotype is that these bookies were of Italian descent, many leading bookies were of eastern European ancestry. Odds for different outcomes in single bet are presented either in European format (decimal odds), UK format (fractional odds), or American format (money line odds). European format (decimal odds) are used in continental Europe, Canada, and Australia. They are
2891-708: The ratio of the full payout to the stake, in a decimal format. Decimal odds of 2.00 are an even bet. UK format (fractional odds) are used by British bookmakers . They are the ratio of the amount won to the stake – the solidus "/" is pronounced "to"; for example, 7/1 is "seven to one". Fractional odds of 1/1 are an even bet. US format odds are the amount won on a 100 stake when positive, and the stake needed to win 100 when negative. US odds of 100 are an even bet. In Asian betting markets, other frequently used formats for expressing odds include Hong Kong, Malaysian, and Indonesian-style odds formats. Odds are also quite often expressed in terms of implied probability , which corresponds to
2950-517: The scale of illegal sports betting makes opposition to betting meaningless. He also stated a willingness to "try to shape" any future legislation at federal level. This was noted as a marked contrast to former Commissioner of the MLB Bud Selig , with Manfred going beyond tacit approval and stating, "There is this buzz out there in terms of people feeling that there may be an opportunity here for additional legalized sports betting." MLB released
3009-463: The state, the casino operators and the governing bodies in sports toward that goal." In April 2022, league-owned television channel MLB Network launched Pregame Spread , a weekday afternoon show hosted by Matt Vasgersian dedicated to analysis of betting lines and other aspects of sports gambling. The National Football League (NFL) remains the only sports league to maintain public opposition to sports betting, however critics have noted that with
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#17327913823253068-407: The states in which they are located". The NCAA maintains that "Sports wagering has the potential to undermine the integrity of sports contests and jeopardizes the well-being of student-athletes and the intercollegiate athletics community. It also demeans the competition and competitors alike by spreading a message that is contrary to the purpose and meaning of 'sport.'" The Football Association ,
3127-529: The territory of Puerto Rico have operational legalized sports betting, while North Carolina has legalized it though it sports betting operations will begin later in 2024. 30 states, Washington D.C. and Puerto Rico have also legalized online sports betting, though in 8 states that have legalized sports betting, betting can only occur through legal physical sportsbooks. In the European Union (EU), sports betting legality varies among member states. Generally,
3186-436: The underground and into the sunlight where it can be appropriately monitored and regulated." In 2017, with support for legalization growing, he confirmed his belief that "legalized sports betting is inevitable". Silver released the following statement following the Supreme Court's overturning of PASPA: "Today's decision by the Supreme Court opens the door for states to pass laws legalizing sports betting. We remain in favor of
3245-504: The wake of various betting scandals, including two high-profile men's basketball episodes in the 1990s—the 1992 University of Nevada, Las Vegas and 1994 Arizona State University point shaving scandals. As states began legalizing sports betting in the late 2010s, the NCAA signaled a shift in tone. In 2017, then-NCAA President Mark Emmert talked about Las Vegas possibly hosting the NCAA Division I men's basketball tournament in
3304-867: Was awarded the West Regional of the 2023 Division I men's basketball tournament ; the Frozen Four, the final phase of the Division I men's hockey tournament , in 2026; and the men's basketball Final Four in 2028. As of the 2021–22 school year, the official manuals for all three NCAA divisions still expressly ban a member institution's athletic department staff, non-athletic staff with responsibilities related to athletic activities, athletic conference staff, and student athletes from knowingly participating in sports wagering activities. This ban covers all competitions, whether intercollegiate, amateur, or professional, as well as team practices, in any sport in which
3363-584: Was previously fully against any sort of legalization of sports betting prior to the late 2010s, strongly protesting it as to not bring corruption into the game. On the other hand, the CEO of the International Cricket Council believe sports betting, in particular in India, should be legalized to curb illegal bookies where match fixing has occurred from nontransparent bookmakers. According to
3422-515: Was shut down. All accounts were transferred to Kindred Group (formerly Unibet) . StanJames.com had been present in several emerging markets where they had operated under alternative brands in partnership with local companies. These included 'Goldenpark.com' in Spain, where StanJames.com partnered with the Spanish land-based casino Group MGA ; 'Racing2Day' in the United States, where they were part of
3481-608: Was the trading name of SJU Limited and was licensed and regulated by the Government of Gibraltar and the Gambling Commission of Great Britain. The company's online gambling operations are located in Gibraltar. The CEO of StanJames.com was Denis Kelly. The StanJames.com brand was available in markets across the world, with sports and casino customers from over 120 countries worldwide, but they focused in particular on
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