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44-459: Matthew Robert Patrick (born November 15, 1986), better known as MatPat , is an American semi-retired YouTuber and internet personality. He is the creator and former host of the YouTube series Game Theory , and its spin-off series Film Theory , Food Theory , and Style Theory , each analyzing various video games, films alongside TV series and web series, food, and fashion respectively. Each of
88-496: A $ 10/month subscription." Writing for Variety , Brian Lowry said that the show "has a decidedly not-ready-for-primetime feel." Despite expressing optimism that YouTube Red would produce better content in the future, his review of the free episode was overwhelmingly negative, at one point reading: "Even with a relentless barrage of spooky sound effects and funky camera angles – and a creative pedigree that includes producers from The Walking Dead – it’s hard to imagine anything but
132-505: A comedic video that included a fake first episode of Scare PewDiePie: Season 2. Despite initially stoking online speculation that he would release the second season, PewDiePie confirmed in the video that this would be impossible for legal reasons. He did express regret that the season would not be seen by the public, saying, "It's a shame, it's a damn shame." The show was not well-received by critics, despite receiving support from viewers and PewDiePie fans. Erik Kain wrote for Forbes that
176-421: A creative role and making occasional appearances on the channels, along with GTLive, until mid-2024. While he joked that his decision was inspired by Tom Scott , who had recently ended his decade-long run of posting weekly videos, MatPat said that he and his wife had been working towards the change for years. They also chose a ten-week timeframe when announcing his retirement. He additionally revealed that following
220-565: A double major in theater and psychology with a concentration in neuroscience . To fulfill his dream of becoming an actor, MatPat moved to New York after graduating and performing in theater productions to little success, spending two years unemployed. His first YouTube videos were auditions for stage plays. In 2011, he decided to revamp his channel as a "portfolio" which could demonstrate to potential employers his ability to write, research, and edit videos online. Inspired by an Extra Credits episode on tangential learning , MatPat uploaded
264-556: A fourth Theory channel, and fifth overall, was announced on the Game Theory channel, along with the purchase of their company Theorist Media by startup Lunar X. On February 18, 2023, The Style Theorists was launched. Like the other channels, it focuses on the science, math, history, psychology, and mystery of fashion. It reached a million subscribers three days later. MatPat also made cameo appearances in multiple installments of YouTube Rewind . On August 27, 2023, MatPat hosted
308-401: A new show, MatPat's Game Lab , on Google 's paid subscription service, YouTube Premium . The show mainly focused on placing video game players in real-life scenarios mimicking scenarios that occur in video games, such as bomb defusing , parkour , survival and military training . Despite MatPat's interest in developing a second season, YouTube did not announce any further development into
352-604: A platform for the series. MatPat, alongside Cordato, Sundman, Hourigan, and Edwards, also contributed their likeness and voices for self-parodied opponents in the video game adaptation. The game was released on Steam on September 9, 2021. A character based on MatPat was included in The Walking Dead: Road to Survival (2015). In 2017, MatPat and his wife Stephanie participated in Nintendo 's Pokkén Tournament DX Invitational , an event held during E3 2017. He
396-975: A show starring Ryan Kaji, the then-seven-year-old host of the toy review and vlog channel Ryan's World , began airing on the Nick Jr. Channel ; later that year, NBC debuted A Little Late with Lilly Singh in its 1:35 am ET time slot. Singh's digital prominence was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian YouTuber Jasmeet Singh Raina , otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer . In addition to expanding into other forms of media, several YouTubers have used their influence to raise money for charity or speak out on social issues . Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober , who helped raise over $ 20 million with their Team Trees campaign, and Felipe Neto , who publicly criticized Brazilian president Jair Bolsonaro for his response to
440-434: A video called "Let's Talk!" to his YouTube channel, which discussed PewDiePie being cut from Maker Studios as a result of the controversy. In it, he clarified that although he had tweeted in support of PewDiePie, he did not condone his actions and believed that he should have been more apologetic in response to the controversy. He stated, "You can still be friends with someone but not agree with something they do. I don't think
484-513: Is a co-producer of the Broadway play Grey House . MatPat's videos about the video game series Five Nights at Freddy's have made him prominent within the series' fandom , which is known for its dedication to theorizing about the underlying narrative of the series. He made a cameo appearance in its 2023 film adaptation as a waiter. In 2024, he collaborated with the series for a Youtooz figure and pins. In total, he made 68 theory videos on
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#1732798080023528-519: Is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube , typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue. Influential YouTubers are frequently described as microcelebrities . Since YouTube
572-793: Is an American comedy horror reality web series that stars Swedish YouTube personality Felix Kjellberg, known professionally as PewDiePie . The series was produced by Maker Studios (now Disney Digital Network) and Skybound Entertainment , with Robert Kirkman serving as executive producer, and premiered on February 10, 2016 exclusively for YouTube Red (now called YouTube Premium), the paid subscription arm of YouTube . Episodes feature Kjellberg exploring sets designed and based on horror video games that he played and commented over on his YouTube channel . Ten episodes were produced and filmed in Los Angeles , California during September 2015. A second season, titled Scare PewDiePie: Multiplayer ,
616-427: Is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. In 2014,
660-726: The COVID-19 pandemic . In 2020, Time named Neto and fellow YouTuber JoJo Siwa to its annual list of the world's 100 most influential people. Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube. YouTubers can earn revenue from Google AdSense . Additionally, they can supplement their income through affiliate links , merchandising , and 3rd party memberships using platforms such as Patreon . Popular channels have garnered corporate sponsors, who pay to be included in
704-575: The Game Grumps , and Matthew Patrick ( MatPat ). In September 2015, PewDiePie announced through a vlog that he was working with a camera crew to shoot a show on location in Los Angeles . At the time, PewDiePie did not reveal whether it was to be shot for a television or online audience, confirming that he could not speak too much about the show's details at the time. In October 2015, YouTube announced YouTube Red , its paid subscription service that would offer subscribers an ad-free experience and
748-555: The Streamy Awards , which scored 15 million views across digital platforms in its first 48 hours, beating the 2021 record of 9.7 million views as the most-watched show in its 13-year history. On January 9, 2024, MatPat announced in a video titled "Goodbye Internet" that he would step down from hosting the channels on March 9, and would be replaced by a different member of the Theorist team for each channel, while still retaining
792-726: The University of Southern California surveyed 13–18-year-olds in the United States on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smosh ranking as most influential. The survey was repeated in 2015, and found six YouTubers on the first ranks, with KSI ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as Zoella , and PewDiePie . Numerous studies in
836-538: The Monday streams became part of YouTube Gaming Primetime, and were therefore scheduled for 3 pm to 5 pm PST. It also included a voting mechanism, which can be used by MatPat to conduct quick polls. As of March 2022, GTLive had 2.94 million subscribers and over 649 million views. As of 2022, the GTLive channel continues to upload mostly unedited, pre-recorded content. On June 8, 2016, MatPat posted via his YouTube channel
880-550: The Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform. During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In December 2010, Business Insider estimated that
924-850: The Pope to encourage others to "fight for what's right" and gifted him a copy of Undertale (2015), saying that its recurrent theme of mercy fits the Pope's proclamation that 2016 would be the "year of mercy for the Catholic church ". In 2019, The Game Theorists held a 9-hour charity livestream that generated $ 1.3 million for St. Jude Children's Research Hospital . The stream included guests Markiplier , TheOdd1sOut , Rosanna Pansino , Scott Cawthon , and others. Two other charity streams were held for St. Jude in 2020 and 2021, respectively. The third Theory channel, and fourth overall; The Food Theorists, began releasing videos in July 2020. The Food Theorists, using
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#1732798080023968-454: The ability to download videos for offline viewing. It was announced that the service would be launching original content exclusive to YouTube Red subscribers in 2016. This original content was announced to include Scare PewDiePie , the aforementioned series hinted at by PewDiePie. Skybound Entertainment and Maker Studios were announced as producers of the show. After the series was announced, PewDiePie spoke about his experience shooting
1012-621: The channels as a regular host in March 2024, although he continued to make minor appearances and host GTLive until October. Matthew Robert Patrick was born on November 15, 1986, in Medina, Ohio . He has Polish , Czech and Slovak ancestry. He was nicknamed "MatPat" by his friends in sixth grade. An only child, MatPat was interested in video games, theater and school early on. He was the valedictorian of his high school and received an academic scholarship to Duke University , graduating in 2009 with
1056-407: The departure, he would continue to pursue creative projects. One such project includes a lo-fi mystery series entitled LoreFi ; its channel was launched in summer 2024. MatPat was involved in the web series Terrain of Magical Expertise . He gained the series more attention and exposure by uploading a remastered version of the first episode on the channel on October 1, 2013, and then providing
1100-615: The different series is posted on individual channels, each named after the respective series. In addition to the creation of his channels, MatPat narrated the majority of the videos that are presented on his channels before his departure on March 9, 2024. MatPat has also created the gaming channel GTLive and hosted the YouTube Premium series MatPat's Game Lab and the 2023 Streamy Awards . As of May 2024, MatPat has amassed over 40 million subscribers, as well as over nine billion total views across all five of his channels. He departed
1144-610: The entire platform at once. When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In December 2007, YouTube launched
1188-550: The first episode of "Game Theory" on April 18, 2011. It discussed the quantum mechanics in the 1995 video game Chrono Trigger . The channel slowly gained subscribers and his videos were posted on the front pages of sites such as ScrewAttack and GameTrailers . In 2012, MatPat introduced two new segments hosted by fellow YouTubers Gaijin Goombah and Ronnie Edwards, and Austin Hourigan's "The SCIENCE!". In 2015, MatPat launched
1232-452: The highest earner on YouTube during the previous year was Dane Boedigheimer , creator of the web series Annoying Orange , with an income of around $ 257,000. Five years later, Forbes released its first list of the highest-earning YouTube personalities, estimating top earner PewDiePie 's income during the previous fiscal year at $ 12 million, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow . Forbes estimated that
1276-514: The late 2010s found that YouTuber was the most desired career by children. YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as Liza Koshy , who, among other pursuits, hosted the revival of the Nickelodeon show Double Dare and starred in the Netflix dance-comedy film Work It . In 2019, Ryan's Mystery Playdate ,
1320-426: The most committed bros (referring to PewDiePie fans ) being anything but bored." When the show was initially released, some of PewDiePie’s fans felt upset that he had "sold out" by starring in a series produced by a corporation rather than himself. However, when the series was cancelled, many fans rallied around PewDiePie and the show itself, feeling that the second season should have been released and that Kjellberg
1364-472: The opportunity to view exclusive content by clicking on the ad. The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel. At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on
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1408-622: The project. He was also a part of the YouTube Premium series Scare PewDiePie (2016), created by PewDiePie , and the third season of Escape the Night (2018), created by Joey Graceffa , in addition to cameo appearances in Markiplier 's YouTube Original films A Heist with Markiplier (2019) and In Space with Markiplier (2022). On May 29, 2016, MatPat and eleven other YouTubers met with Pope Francis for an hour. MatPat asked
1452-415: The same style as its predecessors, blends food science with psychology, physiology, and conspiracy. The channel was being developed for two years before its launch. As of October 2022, The Food Theorists had 4 million subscribers and over 499 million views. It had reached 1 million subscribers exactly a week after launch and had then gained another million over the succeeding 4 months. On December 20, 2022,
1496-428: The series, stating, "Shooting a show like this in a completely new format has been so much fun," and adding, "we just wrapped shooting but I still feel unsure every day if I'm safe or not from another scare." During a press release, Skybound's co-founder, Robert Kirkman , stated, "Working with Felix, YouTube, and Maker Studios on this venture has been creatively exhilarating and just plain fun. I trust audiences will love
1540-1034: The series. In May 2024, MatPat appeared on an episode of Wired 's "Web's Most Searched Questions" series. MatPat is married to Stephanie ( née Cordato), whom he met while studying at Duke University . The two became close after creating a Legend of Zelda parody called "The Epic of Stew". They married on May 19, 2012. Their son Oliver was born in 2018, and the family currently divides their time between living in California and North Carolina . (The Warp Zone) (Random Encounters featuring Markiplier and The Completionist ) (NateWantsToBattle) (Peter Hollens) (The Warp Zone) (Random Encounters) (Random Encounters featuring various) ( Schmoyoho ) (Random Encounters) (Dad featuring Corey Graves ) (Dufixklusiv) (The Stupendium) (Random Encounters) (CG5 featuring Black Gryph0n) (The Chalkeaters featuring Black Gryph0n, DHeusta, The Stupendium, and OR3O) YouTuber A YouTuber
1584-455: The seventh episode (the only episode offered for free to non-YouTube Red viewers) was "terrible." Despite calling PewDiePie "a hard worker" and "a charismatic presence onscreen," Kain suggested that the show was not good enough to justify paying for it, writing: "It's just... maybe if you're a PewDiePie fan you might enjoy it, but I'd rather watch that one Brazilian elevator prank over and over again than this. And I can watch that on YouTube without
1628-478: The show as much as we loved creating it." On June 23, 2016, YouTube announced that Scare PewDiePie would be renewed for a second season, to be titled Scare PewDiePie: Multiplayer , in which PewDiePie would be joined by fellow YouTuber jacksepticeye . However, on February 14, 2017, YouTube announced that Scare PewDiePie was cancelled following a series of anti-Semitic jokes made by Kjellberg on his YouTube channel. On February 18, 2017, jacksepticeye released
1672-438: The spin-off channel "Film Theory", which covers movies and television. This channel reached over one million subscribers in a month. He occasionally uploaded videos commenting on the gaming market and gamers, as well as on other matters that he deemed noteworthy. MatPat started a Let's Play series called GTLive on August 26, 2015, where he posts gameplay and video reactions with his wife Stephanie. Starting on October 3, 2016,
1716-424: The tenth-highest earner that year was Rosanna Pansino at $ 2.5 million. That year, NME stated that " vlogging has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it
1760-437: The videos. In 2018, Walmart , Nordstrom , and others sought YouTube stars as influencers . In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in their own right that offered users
1804-446: The world is that black-and-white." However, the next day he tweeted that he regretted focusing on criticising PewDiePie in the video, saying that he had been "naive". In a Tumblr post, he said his main regret was not commenting on the mainstream media's reporting of the controversy stating that "there were some unethical practices at play with the media, a lot of misquoting and misrepresentation." On March 14, 2017, PewDiePie released
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1848-646: Was paired with Allister Singh, the only pro-Pokkén Tournament player in the event. His team eventually won the tournament. MatPat voiced Computron in the animated series Transformers: Titans Return (2017). In 2016, MatPat hosted the go90 reality series The Runner . In 2019, MatPat partnered with Nickelodeon to make the show Fact or Nicktion . In this show, MatPat examined various phenomena in Nickelodeon shows, such as SpongeBob SquarePants , Avatar: The Last Airbender , and Rugrats to determine whether they could or couldn't happen in real life. MatPat
1892-457: Was reported Kevin Paffrath made $ 5 million in just the first 3 months of 2021 and his YouTube analytics showed he made "several million" in ad revenue within the prior 12 months. By 2021, YouTuber earnings had expanded even more, with Forbes estimating that the highest earner that year was MrBeast at $ 51 million. Scare PewDiePie Scare PewDiePie (stylized in all caps )
1936-523: Was set to be released on March 9, 2017, but the show was cancelled before its release due to scandals involving Kjellberg. In the series, PewDiePie encounters terrifying situations and sets inspired by his favorite survival horror video games he previously played on his YouTube channel. In some episodes, he is joined by other YouTubers , who follow and help him, including Mark Fischbach ( Markiplier ), Ian Hecox and Anthony Padilla of Smosh , Arin Hanson of
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