Ster ( Stichting Ether Reclame , English: 'Foundation for Ether Advertisement') is responsible for the broadcast of radio and television ads on the Dutch media service NPO . With the income from these, parts of the costs of public broadcasting are paid for.
18-530: STER was founded in 1965 as the Stichting tot Uitzenden van Reclame ("Foundation for the Broadcasting of Advertisements"); the name was changed to the present name that same year. STER is most famous for Loeki de Leeuw , an animated puppet which appeared at the beginning and ending of all of STER's commercials from 1972 until 2004, and again in 2019 and from 2021 onwards. STER may not use more than 10% of
36-589: A TV commercial, online at Facebook , as a car sticker and in a life-size form as part of the Orange "building wrap" on the Samsung headquarters in Delft. The various shapes of the famous multimedia advertising lion are provided by communication Quince. In 2016, an early Loeki de Leeuw short was featured in a commercial for ING Group . A pantomime comic strip was made about the character by Wil Raymakers . It ran in
54-586: A comeback in the summer during TV coverage of major sports-events, with a possible full-time return. Loeki returned on 9 May 2021, ahead of the Eurovision Song Contest in Rotterdam . In June 2021, Ster announced that Loeki would remain on screen after the conclusion of that summer's major events, with new spots being made for longer-term use. The new films are made in part using computers. Loeki himself continues to be animated in stop-motion,
72-506: A commercial for Edah . This was Loeki's first appearance on commercial channels. This appearance used 3D animation rather than the traditional stop-motion format. The European Football Championship 2008 used Loeki in an advertisement for supermarket chain C1000 . In June 2010, Loeki returned to Dutch TV for the World Cup 2010 promotional activities of Samsung . Loeki was featured in
90-496: A condition rights-holder Louise Geesink set as part of Loeki's return to television. Loeki is the mascot of the theme park Huis ten Bosch , in Nagasaki . His name also inspired three Dutch-language TV awards, namely "De Gouden Loeki" ("Golden Loeki") for "best TV commercial", its Flemish counterpart "De Gouden Welp" ("The Golden Lion Cub") and "De Loden Leeuw" ("The Lead Lion") for "worst TV commercial." On 16 March 2005, Loeki
108-465: A mascot for KLM in honor of the Netherlands national football team . In the early-1970s, new regulatory requirements for television advertising, originally introduced on Dutch public television in 1967, were drawn up so that the public could make a clear distinction between the series and the commercials, and the solution chosen was a short break bumper which would signal the beginning and end of
126-520: A number of series on themes (holidays, sports, transport, etc.). Puppets, props and films also formed part of the exhibition "100 years of advertising classics" in the Beurs van Berlage between 18 December 2010 and 6 March 2011. Loeki made a one-off return to Dutch television on 30 January 2019, after a petition started by a radio show a week earlier reached more than ten thousand signatures within 24 hours. A Loeki short produced in late 2016, featuring
144-549: Is a stub . You can help Misplaced Pages by expanding it . Loeki de Leeuw Loeki de Leeuw ( Loeki the Lion , also incorrectly spelled as Loekie de Leeuw ) is a Dutch stop-motion TV animation, broadcast on Dutch public television between 1972 and 2004, with revivals in 2019 and again since 2021. It features a puppet lion in short sketches usually not longer than five seconds, which appeared as bumpers between commercial breaks . These animated shorts reached iconic status in
162-678: Is responsible for the contents of the ads which have to be strictly separate from the programs on the public networks and not influence the programming. Complaints about ads can be made at the Reclame Code Commissie (in English: "Advertising Code Committee", comparable to the Advertising Standards Authority in the UK). STER contributes about 200 million euro to the total budget of 900 million euro (2013) of
180-547: The Netherlands , but were also broadcast in other countries including France, the United Kingdom, Austria, Italy, Japan and the United States. Loeki is a lion who usually encounters an absurd situation or does something clumsy in his films. Each short lasted only five seconds and was done almost entirely without dialogue, except for Loeki's catchphrase : " Asjemenou ?" ("Well, I ever?" or more informally "What
198-612: The Dutch Public Broadcaster. On 8 November 2001, STER introduced a new logo for the first time of 36 years since its establishment in 1965. The 36-year-old four-blocked diamond-cube logo was confined to history after 36 years of legal competition, and was replaced by a blue-lined diamond that contains the "Ster" wordmark which uses the Franklin Gothic typeface. The new logo debuted on STER's website on 2 January 2002 This Dutch television–related article
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#1732791616645216-511: The advertisement breaks, as well as bumpers that played between advertisements, which marked Loeki's move to television. These bumpers consisted of humorous animations of Loeki and his gang, and were such a success with the public that Loeki soon started appearing in between individual ads. Studio Geesink, who made the animated shorts, estimate that over 7,000 individual films were made, several of which survive on homemade VHS recordings which have been uploaded to YouTube . Since Loeki de Leeuw
234-554: The airtime per year on advertisement and daily not more than 15% and also not air ads within programs (as happens on the Dutch commercial stations). For programming with long runtimes, like UEFA Champions League events, they consider the pregame (produced by NOS), each half of the game (first half produced by AVRO, second half produced by KRO), halftime (produced by NCRV), and the postgame (produced by VARA) as separate standalone programs in their programming guide and air ads between them. STER
252-439: The heck?") which usually appeared as his closing statement to each film. When things turned out in his favor, he typically said: "Voilà!" ("There you go!"). Loeki was named after the famous Dutch football player Louis Biesbrouck (Loek). The series also has a group of side characters, but Loeki is the most well known. Loeki de Leeuw was originally created by animator Joop Geesink [ nl ] (1913–1984) in 1952 as
270-429: The lion as a DJ, was shown shortly before 8pm that night on NPO 1 ; the film reached an audience of 1.4 million people. STER stated that they were seriously considering proposals to bring the character back on a permanent basis, although the following month STER decided against reintroducing Loeki during its advertising blocks, again citing high production costs. On 1 March 2021, it was announced that Loeki would make
288-656: Was also aired by TF1 in France and in the USA WFLD . STER retired Loeki in late 2004, citing increasingly unaffordable production costs; the time saved by axing Loeki's appearances would instead be sold to advertisers. Original puppets and props from Loeki's films have been exhibited since December 2006 in a large display at the Netherlands Institute for Sound and Vision in Hilversum . They consist of
306-589: Was purely visual comedy, it had no trouble being sold to other countries too. Some of his shorts have been broadcast in France, Austria, Italy, Japan and the United States. In its later years, Westward Television of the United Kingdom would occasionally use a short clip of Loeki at closedown . Some of these have been uploaded to YouTube. Also the regional German TV channel Nord-3 & N3 aired Loeki de Leeuw clips between 21 February 1973 and 2 December 2001 and later on Südwest 3 . Until 1998. Loeki de Leeuw
324-610: Was supposedly kidnapped by a student from Utrecht, because they did not want him to wither away in a dusty archive. It turned out to be a publicity stunt , when Loeki moved to the Efteling amusement park. After 2005, Loeki was used there to supplement the Carnival Festival . This attraction was also designed in 1984 by Joop Geesink. Loeki was removed from Carnival Festival in 2012 and replaced by their original mascot, Jokie. On 21 August 2005, Loeki returned to television in
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