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78-412: In January 2024, Latto began teasing the song on TikTok . In a snippet of the song that she posted on January 7, the video for Ice Spice's " Pretty Girl " can be seen playing in the background. On February 2, Ice Spice reacted on Twitter Spaces , "Seeing that I'm in the back of your weak ass snippet? I was like, 'Wait a second, that's me?' So I'm like, 'Since we're talking about me, let's talk about me.' It

156-859: A backing track to the song. In response, began creating a "crowdsourced" project called Ratatouille the Musical . Since Mertzlufft's video, many new elements including costume design, additional songs, and a playbill have been created. On 1 January 2021, a full one-hour virtual presentation of Ratatouille the Musical premiered on TodayTix . It starred Titus Burgess as Remy, Wayne Brady as Django, Adam Lambert as Emile, Kevin Chamberlin as Gusteau, Andrew Barth Feldman as Linguini, Ashley Park as Colette, Priscilla Lopez as Mabel, Mary Testa as Skinner, and André De Shields as Ego. A viral TikTok trend known as " devious licks " involves students vandalizing or stealing school property and posting videos of

234-498: A backlash from users of Instagram, Spotify, and Twitter. In March 2022, The Washington Post reported that Facebook's owner Meta Platforms paid Targeted Victory—a consulting firm backed by supporters of the U.S. Republican Party —to coordinate lobbying and media campaigns against TikTok and portray it as "a danger to American children and society". Its efforts included asking local reporters to serve as "back channels" of anti-TikTok messages, writing opinion articles and letters to

312-454: A black horizontal line. After the song was released on February 9, Latto denied the song was a diss in response to journalist Elliott Wilson 's comments via Twitter (X). The chorus finds Latto criticizing men who cheat in relationships ("I don't sing R&B but, bitch, I'm really her, fuck wrong with niggas? / How you let him cheat and take him back? / Must be your only nigga") and rapping about how she handles them, in addition to threatening

390-404: A captivating beat creates a unique and powerful listening experience. The track's production complements her assertive delivery. Making 'Sunday Service' a memorable addition to Latto's growing discography." Brycen Saunders of Hypebeast wrote, "A party or club track for certain, the song sees Latto's smooth, yet robust wrap cadence alongside a strong beat". The music video was released alongside

468-606: A confrontation if she is booked on the same bill with certain others (alluding to Ice Spice) before using Ice's signature ad-lib "Graaah". In the lyrics, Latto asserts her high status in the music industry and mentions Lil Nas X . She continues to take shots at Ice Spice in the second verse, referencing her song " Think U the Shit (Fart) " (which Spice revealed was aimed at Latto): "Think I'm the shit? Bitch, I know it, ho / Jesus walked on water, I got ice boilin' though". Elsewhere, Latto directs again at Ice Spice and also at Nicki Minaj with

546-400: A deal was confirmed between ByteDance and Oracle in which the latter will serve as a partner to provide cloud hosting. In November 2020, TikTok signed a licensing deal with Sony Music . In December 2020, Warner Music Group signed a licensing deal with TikTok. The advertising revenue of short video clips is lower than other social media: while users spend more time, American audience

624-459: A feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends. Many stars got their start on musical.ly , which merged with TikTok on 2 August 2018. These include Loren Gray , Baby Ariel , Zach King , Lisa and Lena , Jacob Sartorius , and many others. Loren Gray remained the most-followed individual on TikTok until Charli D'Amelio surpassed her on 25 March 2020. Gray's

702-572: A limit on direct messages. The app expanded its parental controls feature called "Family Pairing" in September 2020 to provide parents and guardians with educational resources to understand what children on TikTok are exposed to. Content for the feature was created in partnership with online safety nonprofit, Internet Matters . In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Accounts of users that are of age, have at least 100,000 followers and agree to

780-645: A major part in making " Old Town Road " by Lil Nas X one of the biggest songs of 2019 and the longest-running number-one song in the history of the US Billboard Hot 100 . TikTok has allowed many music artists to gain a wider audience, often including foreign fans. For example, despite never having toured in Asia, the band Fitz and the Tantrums developed a large following in South Korea following

858-401: A major platform, in contrast to Warner Music, which had recently renewed its own licensing deal with TikTok. In March 2024, Universal Music Publishing Group removed its catalogue of 4 million compositions from TikTok. In April 2024, Taylor Swift 's music returned to the platform. The app has spawned numerous viral trends , internet celebrities , and music trends around the world. Duets,

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936-512: A model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. Content promoting cosmetic surgery is popular on TikTok and has spawned several viral trends on the platform. In December 2021, Plastic and Reconstructive Surgery , the journal of the American Society of Plastic Surgeons , published an article about the popularity of some plastic surgeons on TikTok. In

1014-678: A new app called TikTok Notes. The app is not released yet; however, TikTok confirmed it is being working on. TikTok Notes will be a direct competitor to Instagram for photo sharing. Jasmine Enberg, a principal social media analyst at eMarketer , observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny. On 18 April, Notes first released to users in Canada and Australia for limited testing. The mobile app allows users to create short videos, which often feature music in

1092-429: A paid service, or through an ISP offering, video hosting services are becoming increasingly popular, especially with the explosion in popularity of blogs , internet forums and other interactive pages. The mass market for camera phones and smartphones has increased the supply of user-generated video. Traditional methods of personal video distribution, such as making a DVD to show to friends at home, are unsuited to

1170-483: A series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the year. The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday , with TikTok instead aiming to be a social hub for the gaming community. According to data from app analytics group Sensor Tower, advertising on TikTok in

1248-406: A specific video, over which it is placed in a small window that is movable around the screen. Its "duet" feature allows users to film a video aside from another video. The "duet" feature was another trademark of musical.ly . The duet feature is also only able to be used if both parties adjust the privacy settings. Videos that users do not want to post yet can be stored in their "drafts". The user

1326-447: A trend known as the #NoseJobCheck trend was going viral on TikTok. TikTok content creators used a specific audio on their videos while showing how their noses looked before and after having their rhinoplasty surgeries. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. In 2020, Charli D'Amelio,

1404-919: A week after creating a Douyin account. TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic , given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok." "Midsize" fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well. Women's apparel can roughly be divided into petite, straight, and plus sizes, leaving gaps in between. Realistic videos about how differently pieces of garment fit on

1482-518: Is YouTube . The latter example is predominantly found in FTA (Free-To-Air) or pay-TV broadcasters who seek to provide an over-the-top media service (OTT) that extends the availability of their content on desktops or multiple mobility devices. In general, the graphical user interface accessed by users of the OVP is sold as a service. Revenue is derived from monthly subscriptions based on the number of users it

1560-474: Is a feed of videos that are recommended to users based on their activity on the app. Content is curated by TikTok's artificial intelligence depending on the content a user liked, interacted with, or searched. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. TikTok's algorithm, recognized by The New York Times in 2020 as one of

1638-518: Is a short-form video hosting service owned by Chinese internet company ByteDance . It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app or the web. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect content creators with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok

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1716-487: Is allowed to see their "drafts" and post when they find it fitting. The app allows users to set their accounts as "private". When first downloading the app, the user's account is public by default. The user can change to private in their settings. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. Users can choose whether any other user, or only their "friends", may interact with them through

1794-613: Is feasible, but rare, for large broadcasters to develop their own proprietary OVP. However, this can require complex development and maintenance costs and diverts attention to 'building' as opposed to distributing/curating content. OVPs often cooperate with specialized third-party service providers, using what they call an application programming interface (API). These include cloud transcoders, recommendation engines, search engines, metadata libraries and analytics providers. The vast majority of OVPs use industry-standard HTTP streaming or HTTP progressive download protocols. With HTTP streaming,

1872-604: Is home to only one-fifth of Internet users globally. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must." ByteDance created TikTok as a global version of Douyin. TikTok was launched in the international market in September 2017. On 9 November 2017, ByteDance spent nearly $ 1 billion to purchase Musical.ly , a startup headquartered in Shanghai with an overseas office in Santa Monica , California . Musical.ly

1950-428: Is licensed to and the complexity of the workflow. Some workflows require encryption of content with DRM and this increases the cost of using the service. Videos may be transcoded from their original source format or resolution to a mezzanine format (suitable for management and mass-delivery), either on-site or using cloud computing . The latter would be where platform as a service , is provided as an additional cost. It

2028-503: Is monetized at a rate of $ 0.31 per hour, a third the rate of Facebook and a fifth the rate of Instagram, $ 67 per year while Instagram will make more than $ 200. In July 2023, Iranian Mehr News Agency reported "experts from Douyin" will meet Iranian business in Tehran to enable Iranian exports to China. In 2023, several high-level executives transferred from ByteDance to TikTok to focus on moneymaking operations. Some moved from Beijing to

2106-455: Is only available for those who have at least 1,000 followers and are over 16 years old. If over 18, the user's followers can send virtual "gifts" that can be later exchanged for money. TikTok announced a "family safety mode" in February 2020 for parents to be able to control their children's presence on the app. There is a screen time management option, restricted mode, and the option to put

2184-494: Is owned by founders and Chinese investors, other global investors, and employees. One of ByteDance's main domestic subsidiaries is owned by Chinese state funds and entities through a 1% golden share . Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development. TikTok says that since 2020, its US-based CEO is responsible for making important decisions, and has downplayed its China connection. Douyin

2262-458: Is still in use but is declining due to the popularity of HLS and Smooth Stream in mobile devices and desktops, respectively. Each is a proprietary protocol in its own right and due to this fragmentation, there have been efforts to create one standardized protocol known as MPEG-DASH. There are many OVPs available on the Internet. In the 2010s, with the increasing prevalence of technology and

2340-613: Is the basis for the first practical video coding format , H.261 , in 1988. It was followed by more popular DCT-based video coding formats, most notably the MPEG and H.26x video standards from 1991 onwards. The modified discrete cosine transform (MDCT) is also the basis for the MP3 audio compression format introduced in 1994, and later the Advanced Audio Coding (AAC) format in 1999. The first Internet video hosting site

2418-515: Is the first video sharing website in the world to attach advertisements to user-submitted video clips and to provide unlimited storage space for users to upload their own clips. The company has developed an auto-advertisements system that automatically inserts advertising to the clips posted to the website. It was founded in the Gangnam District of Seoul . YouTube was founded by Chad Hurley , Jawed Karim and Steve Chen in 2005. It

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2496-477: Is usually manifested as a User Interface with log-in credentials. OVPs also include providing a custom video player or a third-party video player that can be embedded in a website. Modern online video platforms are often coupled up with embedded online video analytics providing video publishers with detailed insights into video performance: the total number of video views, impressions, and unique views; video watch time, stats on user location, visits, and behavior on

2574-551: The COVID-19 pandemic . However, it has received criticism for not paying royalties to artists whose music is used on the platform. Classic stars are able to connect with younger audiences born decades after a musician's first debut and across traditional genres. In 2020 Fleetwood Mac 's "Dreams" was used in a skating video and a recreation by Mick Fleetwood . The song re-entered Billboard Hot 100 after 43 years and topped Apple Music. In 2022, Kate Bush 's " Running Up That Hill " went viral among fans of Stranger Things , topping

2652-824: The Chinese government through ByteDance. TikTok Ltd was incorporated in the Cayman Islands and is based in both Singapore and Los Angeles . It owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union ), and Singapore (owns operations in Southeast Asia and India). Its parent company, Beijing -based ByteDance ,

2730-505: The de facto standard is to use adaptive streaming where multiple files of a video are created at different bit rates, but only one of these is sent to the end-user during playback, depending on available bandwidth or device CPU constraints. This can be switched dynamically and near-seamlessly at any time during the video viewing. The main protocols for adaptive HTTP streaming include Smooth Streaming (by Microsoft ), HTTP Live Streaming (HLS) (by Apple ) and Flash Video (by Adobe ). Flash

2808-586: The most popular website of 2021, surpassing Google . The popularity of TikTok has allowed viral trends in food and music to take off and increase the platform's cultural impact worldwide. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation , offensive content, and its role during the Israel–Hamas war . Countries have fined, banned, or attempted to restrict TikTok to protect children or out of national security concerns over possible user data collection by

2886-524: The Chinese version of TikTok, some celebrities who had garnered large followings as of August 2019 include Dilraba Dilmurat , Angelababy , Luo Zhixiang , Ouyang Nana , and Pan Changjiang . In the 2022 FIFA World Cup , a Qatari teenage royal became an Internet celebrity after his angry expressions were recorded in Qatar's opening match loss to Ecuador; he amassed more than 15 million followers in less than

2964-459: The Internet in everyday life, video hosting services serve as a portal to different forms of entertainment (comedy, shows, games, or music), news , documentaries and educational videos . Content may be either both user-generated, amateur clips or commercial products. The entertainment industry uses this medium to release music and videos, movies and television shows directly to the public. Since many users do not have unlimited web space, either as

3042-678: The U.S. National Football League (NFL) announced a multi-year partnership. The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field , where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges . In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed

3120-711: The UK singles chart 37 years after its original release. In 2023 Kylie Minogue 's " Padam Padam " entered the Radio 1 playlist after being shared by Gen Z , even though many youth radio stations had refused to play it. Other older artists with strong engagement on TikTok include Elton John and Rod Stewart . In June 2020, TikTok users and K-pop fans "claimed to have registered potentially hundreds of thousands of tickets" for President Trump's campaign rally in Tulsa through communication on TikTok, contributing to "rows of empty seats" at

3198-501: The US grew by 11% in March 2023, with companies including Pepsi , DoorDash , Amazon and Apple among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $ 14.15 billion in revenue in 2023, up from $ 9.89 billion in 2022. In March 2024, The Wall Street Journal reported that TikTok's growth in the U.S. had stagnated. Since at least 2020, following calls to ban TikTok in

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3276-509: The US. According to sources for The Wall Street Journal , the personnel move led to concerns from some TikTok employees and was reported to the office of US Senator Ted Cruz for further investigation. In December 2023, TikTok invested $ 1.5 billion in GoTo's Indonesian e-commerce business, Tokopedia . In March 2024, The Information reported that it is an open secret among investors that TikTok loses billions of dollar annually. Although

3354-656: The United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). In the United States, celebrities, including Jimmy Fallon and Tony Hawk , began using the app in 2018. Other celebrities, including Jennifer Lopez , Jessica Alba , Will Smith , and Justin Bieber joined TikTok as well as many others. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos. On 3 September 2019, TikTok and

3432-576: The Web. The first YouTube video clip was Me at the zoo , uploaded by Karim in April 2005. YouTube subsequently became the most popular online video platform, and changed the way videos were hosted on the Web. The success of YouTube led to a number of similar online video streaming platforms, from companies such as Netflix , Hulu and Crunchyroll . Within these video streaming platforms like Netflix, Hulu, and YouTube, there are privacy concerns about how

3510-519: The action on the platform. The trend has led to increasing school vandalism and subsequent measures taken by some schools to prevent damage. Some students have been arrested for participating in the trend. TikTok has taken measures to remove and prevent access to content displaying the trend. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers , which

3588-419: The app via comments, messages, or "react" or "duet" videos. Users also can set specific videos to either "public", "friends only", or "private" regardless if the account is private or not. Users can also send their friends videos, emojis , and messages with direct messaging. TikTok has also included a feature to create a video based on the user's comments. Influencers often use the "live" feature. This feature

3666-412: The article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform. The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform. In 2021, it was reported that

3744-431: The background and can be sped up, slowed down, or edited with a filter. They can also add their own sound on top of the background music. To create a music video with the app, users can choose background music from a wide variety of music genres , edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. The "For You" page on TikTok

3822-694: The country, the Committee on Foreign Investment in the United States (CFIUS) has been investigating the company's 2017 merger with Musical.ly but has not finalized any of its negotiations with TikTok, such as the Project Texas proposal, waiting instead for Congress to act. TikTok was downloaded over 104 million times on Apple's App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower. After merging with musical.ly in August, downloads increased and TikTok became

3900-749: The editor , including one in the name of a concerned parent, amplifying stories about TikTok trends, such as "devious licks" and "Slap a Teacher", that actually originated on Facebook, and promoting Facebook's own corporate initiatives. Ties to Meta were not disclosed to the other parties involved. Targeted Victory said that it is "proud of the work". A Meta spokesperson said that all platforms, including TikTok, should face scrutiny. The Wall Street Journal reported that Silicon Valley executives met with US lawmakers to build an "anti-China alliance" before TikTok CEO's congressional hearing in March 2023. In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on

3978-504: The event. Later, in October 2020, an organization called TikTok for Biden was created to support then-presidential candidate Joe Biden . After the election, the organization was renamed to Gen-Z for Change . On 10 August 2020, Emily Jacobssen wrote and sang "Ode to Remy", a song praising the protagonist from Pixar's 2007 computer-animated film Ratatouille . The song rose to popularity when musician Daniel Mertzlufft composed

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4056-621: The hosting service's website, mobile or desktop application, or other interfaces ( API ), and typically provides embed codes or links that allow others to view the video content. Online video platforms can use a software as a service (SaaS) business model, a do it yourself (DIY) model or user-generated content (UGC) model. The OVP comes with an end-to-end tool set to upload, encode, manage, playback, style, deliver, distribute, download, publish and measure quality of service or audience engagement quality of experience of online video content for both video on demand (VOD) and live delivery. This

4134-471: The impractically high bandwidth requirements of uncompressed video . Raw uncompressed digital video has a bit rate of 168   Mbit/s for SD video , and over 1   Gbit/s for full HD video. The most important data compression algorithm that enabled practical video hosting and streaming is the discrete cosine transform (DCT), a lossy compression technique first proposed by Nasir Ahmed , T. Natarajan and K. R. Rao in 1973. The DCT algorithm

4212-399: The last verse in an aggressive style, on which she acknowledges her critics and how men who previously wanted her now hate her. She also states that regardless of how people move the goalposts for her, she will maintain her success. Sales+streaming figures based on certification alone. TikTok TikTok , whose mainland Chinese and Hong Kong counterpart is Douyin ,

4290-484: The lines "These bitches corny, soon as monkey see, then you know monkey do / Do you rap or do you tweet? / 'Cause I can't tell, get in the booth, bitch / Stop all that motherfuckin' yellin', ho / 'Cause I ain't buyin' what you're sellin', ho". Tallie Spencer of HotNewHipHop stated "The track not only showcases her lyrical ability, but also serves as a bold declaration of her authenticity and unapologetic attitude" and "Furthermore, Latto's ability to blend bold lyrics with

4368-430: The low resolution and high volume of camera phone clips. In contrast, current broadband Internet connections are well suited to serving the quality of video shot on mobile phones. Most people do not own web servers, and this has created demand for user-generated video content hosting. On some websites, users share entire films by breaking them up into segments that are about the size of the video length limit imposed by

4446-733: The most advanced for shaping user experiences and social interactions, stands out from traditional social media. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing. This comprehensive observation is then used to refine its algorithms, as noted by Wired in 2020. Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users' preferences and emotions. TikTok's algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. The app's "react" feature allows users to film their reaction to

4524-521: The most downloaded app in the U.S. in October 2018, which musical.ly had done once before. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on Apple's App Store in 2018 and 2019, surpassing Facebook , YouTube and Instagram . In September 2020,

4602-516: The most-followed person on TikTok at the time, also made a #NoseJobCheck video to show the results of her surgery to repair her previously broken nose. Video hosting service An online video platform ( OVP )like YouTube enables users to upload, convert, store, and play back video content on the Internet , often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via

4680-523: The position from interim CEO Vanessa Pappas , following the resignation of Kevin A. Mayer on 27 August 2020. In September 2021, TikTok reported that it had reached 1 billion users. In 2021, TikTok earned $ 4 billion in advertising revenue. In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for

4758-437: The single. In one scene, Latto pays homage to the singer H.E.R. , through an appearance of a distinct hairstyle and circular shades. She walks into a deli at one point in the clip, alluding to Ice Spice's song " Deli ". The video features a reference to the film Belly , with Latto in neon blue light with glowing iridescent irises. It also references Missy Elliott 's music videos by using a fisheye lens . An official remix of

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4836-864: The site (e.g., 15-minutes). An emerging practice is for users to obfuscate the titles of feature-length films that they share by providing a title that is recognizable by humans but will not match on standard search engines. It is not even in all cases obvious to the user if a provided video is a copyright infringement. A more recent application of the video hosting services is in the mobile web 2.0 arena, where video and other mobile content can be delivered to, and easily accessed by mobile devices . While some video-hosting services like DaCast and Ustream have developed means by which video can be watched on mobile devices, mobile-oriented web-based frontends for video hosting services that possess equal access and capability to desktop-oriented web services have yet to be developed. A mobile live streaming software called Qik allows

4914-644: The site. Video heat maps show how user engagement rate changes through the viewing process in order to measure audience interaction and to create compelling video content. OVPs are related to the over-the-top content video industry, although there are many OVP providers that are also present in broadcast markets, serving video on demand set-top boxes. OVP product models vary in scale and feature-set, ranging from ready-made web sites that individuals can use, to white label models that can be customized by enterprise clients or media/content aggregators and integrated with their traditional broadcast workflows. The former example

4992-563: The size of its user base falls short of that of Facebook, Instagram, or YouTube, TikTok reached 1 billion active monthly users faster than any of them. Competition from TikTok prompted Instagram, which is owned by Facebook, to spend $ 120 million as of 2022 to entice more content creators to its Reels service, although engagement level remained low. Snapchat had likewise paid out $ 250 million in 2021 to its creators. Many platforms and services, including YouTube Shorts , began to imitate TikTok's format and recommendation page. Those changes caused

5070-508: The software uses code from the open-source OBS Studio . OBS made a statement saying that, under the GNU GPL version 2, TikTok has to make the code of Live Studio publicly available if it wants to use any code from OBS. In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches

5148-415: The song was released on June 7, 2024. It features American rappers Megan Thee Stallion and Flo Milli , beginning with a verse from the latter in which she raps in a threatening fashion, mentions she likes listening to Jodeci during sex, boasts the shape of her buttocks despite her being petite, and asks why someone would bring their male partner to one of her events "if you know he thirsty". Megan performs

5226-414: The terms can activate a "Tip" button on their profile, which allows followers to tip any amount, starting from $ 1. In December 2021, TikTok started beta-testing Live Studio, a streaming software that would let users broadcast applications open on their computers, including games. The software also launched with support for mobile and PC streaming. However, a few days later, users on Twitter discovered that

5304-512: The top 4%, they will receive a 50% share of the revenue from ads displayed with the video. In July 2023, TikTok launched a new streaming service called TikTok Music, currently available only in Brazil and Indonesia. This service allows users to listen to, download and share songs. It is reported that TikTok Music features songs from major record companies like Universal Music Group , Sony Music and Warner Music Group. On 19 July 2023, TikTok Music

5382-411: The users to upload videos from their cell phones to the internet. The videos will then be stored online and can be shared to various social networking sites like Twitter, Facebook and YouTube. Videos will be stored on the servers and can be watched from both the mobile devices and the website. Practical online video hosting and video streaming was made possible by advances in video compression , due to

5460-464: The widespread popularity of their 2016 song " HandClap " on the platform. "Any Song" by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song. The platform has also launched many songs that failed to garner initial commercial success into sleeper hits , particularly since the outbreak of

5538-461: Was ShareYourWorld.com. Founded in 1997, it allowed users to upload clips or full videos in different file formats. However, Internet access bandwidth and video transcoding technology at the time were limited, so the site did not support video streaming like YouTube later did. ShareYourWorld was founded by Chase Norlin, and it ran until 2001, when it closed due to budget and bandwidth problems. Founded in October 2004, Pandora TV from South Korea

5616-520: Was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. TikTok has been downloaded more than 130 million times in

5694-617: Was a standard feature at the time, between 2010 and 2021. As of February 2023, it had resulted in at least 14 crashes and eight deaths according to the National Highway Traffic Safety Administration . In May, Kia and Hyundai settled a $ 200-million class-action lawsuit by agreeing to provide software updates to affected vehicles and over 26,000 steering wheel locks. In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers. On Douyin,

5772-462: Was based on video transcoding technology, which enabled the video streaming of user-generated content from anywhere on the World Wide Web . This was made possible by implementing a Flash player based on MPEG-4 AVC video with AAC audio. This allowed any video coding format to be uploaded, and then transcoded into Flash -compatible AVC video that can be directly streamed from anywhere on

5850-502: Was expanded for select users in Australia, Mexico and Singapore. Following a dispute with TikTok regarding payouts for artists and regulation of AI-generated music content on the platform, Universal Music Group decided not to renew its licensing agreement with TikTok, causing its catalogue of 3 million recordings to become unavailable for usage after 31 January 2024. This marked the company's first instance of withdrawing its music from

5928-725: Was launched by ByteDance in September 2016, originally under the name A.me , before rebranding to Douyin ( 抖音 ) in December 2016. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. While TikTok and Douyin share a similar user interface , the platforms operate separately. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming , stated that "China

6006-500: Was really just a snippet. I was like, 'This has to be fake. This is AI .' But bitches be bold, so I was like, 'Oh, we're being bold today.'" On February 3, Latto was seen filming a music video in the Bronx , the hometown of Ice Spice. On February 5, she shared an alternate cover art for the single, which shows her posing in front of a collage of female rappers. Each person on the cover, including Latto herself, has their eyes crossed out with

6084-440: Was the first TikTok account to reach 40 million followers on the platform. She was surpassed with 41.3 million followers. D'Amelio was the first to ever reach 50, 60, and 70 million followers. Charli D'Amelio remained the most-followed individual on the platform until she was surpassed by Khaby Lame on 23 June 2022. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018. TikTok also played

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