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84-622: The Super League World Nines (known as the Gatorade Super League World Nines due to sponsorship), was a pre-season rugby league nines tournament between national sides. Set up in the midst of the Super League war and created in opposition to the Australian Rugby League 's World Sevens tournament, the tournament was held twice before being abandoned when the two factions merged to form
168-598: A 2-year deal at Featherstone Rovers , as well as playing, he also took his first steps into coaching and working in the marketing department of the club, he made his debut for Featherstone Rovers on Sunday 15 February 2009, he also ultimately made a lot of debt for Bradford Bulls, and he played his last match for Featherstone Rovers during the 2009 season. On announcement of his tenure as assistant coach to Brian Noble at Celtic Crusaders, he agreed termination of his contract at Featherstone Rovers and an immediate end to his playing career. While still playing for Bradford, Harris
252-533: A bidding war with rival Pillsbury . In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1986, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993. In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with saccharin . International expansion came at
336-449: A bottle of sports drink each day, averaging 3.5 pounds [1.6 kg] for every sports drink consumed per day". The researchers concluded, "We need to educate parents and clinicians about what constitutes a sugary drink... Sports drinks are promoted by professional athletes as a healthy drink, but they really don't need to be used by kids unless they are continually exercising for long periods or they're in hot climates." The USDA states that
420-555: A brand extension initially developed for professional athletes, began to be sold in GNC and Dick's Sporting Goods stores in the U.S. in 2010 after first being available only in professional locker rooms and specialized training facilities. Also in 2010, Gatorade introduced the G Natural Gatorade line which is made with "natural flavors and ingredients", specifically sweetened with Stevia and sold in Whole Foods grocery stores within
504-543: A canned- food packaging company, with the U.S. rights to production and sale of Gatorade as a commercial product. In the same year, a licensing arrangement made Gatorade the official sports drink of the National Football League (NFL), representing the first in a history of professional sports sponsorship for the Gatorade brand. A year after its commercial introduction, S-VC tested multiple variations of
588-603: A contractual fight with former club Leeds. His salary was reputed to be £1 million over 4 seasons. Harris played for the Bradford Bulls at stand-off in their 2004 Super League Grand Final loss against the Leeds Rhinos . Harris was selected in the Great Britain team to compete in the end of season 2004 Rugby League Tri-Nations tournament. In the final against Australia he played at stand-off in
672-580: A court ruling in the Federal Court of Australia , this was the only Super League competition held in 1996. The 1997 World Nines were held in Townsville, Queensland from 31 January to 2 February. New Zealand won this competition for the second year in a row. All teams were selected as professional playing squads. Sixteen squads competed in Suva: - Ireland played in a warm up test V's Australia at
756-474: A decade to lift silverware when Leeds Rhinos claimed the 1999 Challenge Cup. Harris initially played at fullback before being switched to stand-off . In 1998, despite having played most of his games at fullback, he was named in the half backs in 1998's Super League Dream Team and also collected the annual Man of Steel trophy as the best player in the Super League . He captained Leeds Rhinos from fullback in their 1998 Super League Grand Final defeat by
840-558: A decision, several months before November 2009, to discontinue some products to make room for the Prime and Recover products as part of a then-upcoming G Series re-branding. In 2015, the Gatorade Energy gummies made their debut along with the Gatorade energy bar. In 2010, Gatorade re-branded a number of its products. Original Gatorade was initially re-labeled as Gatorade G . Gatorade Rain was re-labeled as No Excuses . Gatorade AM
924-616: A goal in their 2005 Super League Grand Final victory against Leeds Rhinos . Harris was Bradford Bulls' captain for one year in 2006 taking over from Leeds-bound Jamie Peacock . As Super League champions Bradford Bulls faced National Rugby League premiers Wests Tigers in the 2006 World Club Challenge . Harris captained the Bradford Bulls from stand-off , kicking five goals from six attempts in their 30–10 victory. On 10 May 2006, Harris announced he would be retiring from playing international rugby league with Great Britain , just
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#17327759605651008-518: A move from fly-half to inside centre , where he could be creative with less pressure. Harris played in the 2003 Rugby World Cup in Australia, where Wales lost in the quarter-finals to eventual winners, England , despite leading the game for 60 minutes. Harris won 25 Wales caps as a union player but made it clear that he wanted to return to League. In 2004, Harris returned to rugby league, citing family reasons . He joined Bradford Bulls after
1092-536: A new sub-line called Gatorade Frost with the intent of broadening the brand's appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time: Alpine Snow , Glacier Freeze , and Whitewater Splash . Aimed at what the company described as the 'active thirst' category – a market ten times the size of the sports drink segment – Gatorade Frost proved to be successful, far surpassing
1176-473: A record-breaking £350,000 transfer to Leeds in 1997. Iestyn Harris played at centre in Warrington's 10–40 defeat by Wigan in the 1994–95 Regal Trophy Final during the 1994–95 season at Alfred McAlpine Stadium , Huddersfield on Saturday 28 January 1995. Harris was made captain of Leeds Rhinos in his first full season at the club at the age of twenty-one, and became the first Leeds captain in
1260-508: A research grant from the federal government which provided financial stipends. The University of Florida also claimed partial rights of ownership, which was brought to resolution in 1973 in the form of a settlement awarding the university with a 20% share of Gatorade royalties . As of 2009, the university had received more than $ 150 million from its share and was receiving approximately $ 12 million per year. The Quaker Oats Company purchased S-VC and Gatorade in 1983 for $ 220 million, following
1344-516: A single win at the event, and they gave history to each of the teams that defeated them. Italy won their first World Cup match in their first appearance, USA in their annual tournament advanced to the quarter-final, and the Cook Islands won their first ever World Cup match. On 9 April 2014, Harris resigned from the Wales post, after taking up the head coaching role at the Super League club,
1428-407: A stabilizer. Brominated vegetable oil was discontinued in 2013, and has been replaced with sucrose acetate isobutyrate. An 8-US-fluid-ounce (240 mL) serving of Gatorade Perform 02 (Gatorade Thirst Quencher) contains 50 calories, 14 grams of carbohydrates, 110 mg sodium and 30 mg potassium. Gatorade Thirst Quencher is sweetened using a sucrose - dextrose mix. For a period of time in
1512-575: A variety of awards given to high school athletes who excel in their respective sports. One prominent award given is the Gatorade National Football Player of the Year. The Gatorade shower , originally called the "Gatorade Dunk", is an American sports tradition in which players from a victorious team sneak up behind the head coach with a Gatorade cooler and pour the entire contents (generally Gatorade and ice) over his head at
1596-529: A week after being named in a 36-strong training squad for a June 2006 Test against New Zealand. Harris, who won the last of his 15 Great Britain caps against Australia in November 2005, said he wanted to concentrate on his club career. On 26 September 2006, he confirmed that he would continue to play for Wales , and was scheduled to return to the side against Scotland at the Brewery Field , Bridgend in
1680-498: Is about 50 grams. According to the American Heart Association , the recommended maximum amount of sugar is 25 grams per day for women and 36 grams per day for men. The American Heart Association states that children and teens should drink no more than 8 US fluid ounces (240 ml) of sugary beverages per week. In 2012, a study on nearly 11,000 teens reported that "teens put on even more weight if they drank
1764-540: Is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks . The drink is manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers led by Robert Cade . It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and
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#17327759605651848-572: Is based on oral rehydration therapy , a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring. The composition of individual Gatorade products varies depending upon the product in question, as well as the country in which it is sold. Gatorade Thirst Quencher contains water, sucrose (table sugar), dextrose , citric acid , natural flavor, sodium chloride (table salt), sodium citrate , monopotassium phosphate , and flavoring/coloring ingredients. Some Gatorade flavor variations used to contain brominated vegetable oil as
1932-501: Is not good for cholera, said Dr. Michael Toole, an epidemiologist at the Centers for Disease Control . Gatorade does not have all the essential ingredients that an I.V. has, and people who were given it might have taken more appropriate solutions, Dr. Toole said. Iestyn Harris Iestyn Rhys Harris (born 25 June 1976) is a former dual-code international professional rugby league and rugby union footballer who played in
2016-773: The 1999 Challenge Cup Final during Super League IV at Wembley Stadium , London on 1 May 1999. This equalled the record set by Neil Fox (2-tries and 7-goals) in Wakefield Trinity 's victory over Hull F.C. in the 1960 Challenge Cup Final. In 2001, Harris made a £1.5 million switch to Cardiff RFC and Wales . Harris made his debut for the Welsh side on 10 November 2001, playing against Argentina in Cardiff; Wales lost 16–30. Having played only 200 minutes of rugby union before his international debut, Harris struggled, particularly with his tactical kicking. This led to
2100-413: The 2008 Rugby League World Cup qualifying match on Sunday 29 October 2006. He was forced to pull out through injury hours before kick-off. Harris kicked a club record 15 goals against Toulouse Olympique in a record 98–6 win on 19 April 2008. Harris had been linked to a player-coach role with Crusaders , but he decided to sign for National League One club Featherstone Rovers instead. Harris signed
2184-726: The Crusaders Rugby League (initially as assistant coach under Brian Noble , and then head coach), the Wigan Warriors (assistant coach), and Salford Red Devils (head coach). Harris was born in Oldham , Greater Manchester , England. His Abercarn -born grandfather Norman Harris played rugby union for Abercarn RFC , Ebbw Vale RFC , Pontypool RFC and Newbridge RFC before heading north to win eight Wales caps in rugby league. Harris' professional career began with league club Warrington at age 17 in 1993 before
2268-727: The Miami Heat and Chicago Bulls , PGA Tour golfer Tiger Woods , and National Football League quarterback Peyton Manning of the Indianapolis Colts and Denver Broncos . In April 2014, it was announced that Gatorade would become an official supplier to Formula 1 team Sahara Force India . Gatorade became the main global sponsor for the UEFA Champions League starting in the 2015–18 cycle outside of North America . In November 2021, Gatorade signed UConn basketball superstar Paige Bueckers , making her
2352-546: The National Rugby League . The 1996 World Nines were held at National Stadium in Suva , Fiji from 22 February to 24 February. The winner of this competition was New Zealand , who won their first world trophy in a rugby league competition. New Zealand were awarded A$ 30,000 for the win. The 1996 World Nines marked the first time that a video referee was used for a game of Rugby League or Rugby Union . Due to
2436-485: The Salford Red Devils . On 14 October 2009, Harris was announced as assistant coach to Brian Noble at Wales-based Crusaders Rugby League , alongside Jon Sharp . After a year as assistant it was announced in November 2010 that Harris would take over as head coach of Crusaders following the resignation of Brian Noble . His first official game in charge was against Salford on Sunday 13 February 2011 in
2520-477: The United Kingdom . Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category. Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine , including Robert Cade , Dana Shires , Harry James Free, and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves , Gatorade
2604-480: The Wigan Warriors . A superb goal-kicker, Harris broke the club record for goals in a season in 1999 with 168, he was named at stand-off in 1999's Super League IV Dream Team , and broke the 2,000 career points total two years later. Harris matched the record for scoring the most points in a Challenge Cup Final when he scored 20 points (1 try , and 8 conversions ) in Leeds ' 52–16 victory over London Broncos in
Super League World Nines - Misplaced Pages Continue
2688-603: The "top new food product of 2008", noting that the product generated retail sales of $ 159.1 million in its first full year of production. Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods . Debuting in March 2008, Gatorade Tiger was available in Red Drive (cherry), Cool Fusion (lemon-lime), and Quiet Storm (grape). Gatorade Tiger contained 25% more electrolytes than Gatorade Thirst Quencher. As part of
2772-508: The 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people." Gatorade co-inventor Dana Shires explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade." Some were skeptical that
2856-614: The 1990s and 2000s, and coach in rugby league in the 2000s and 2010s. He played representative rugby league for Great Britain and Wales , and at club level for the Warrington Wolves , the Leeds Rhinos ( captain ) where he won the 1998 Man of Steel Award , the Bradford Bulls ( captain ), and Featherstone Rovers , and representative rugby union for Wales , and at club level for Cardiff RFC and Cardiff Blues , and has coached representative rugby league for Wales , and at club level for Featherstone Rovers (assistant coach),
2940-670: The 1990s and early 2000s, high fructose corn syrup was used to sweeten Gatorade distributed in North America, but as of 2011, the drink is once again sweetened with a sucrose–dextrose combination, which the company describes as being "preferred by consumers". G2 and G2 Natural, labeled as being "lower calorie" variants, are sweetened in part with PureVia , an extract of the Stevia plant. The presence of calories, sugar, and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether
3024-441: The 2009 rebranding, Gatorade Tiger was re-labeled as Focus . It was reformulated, adding the amino acid theanine , which is naturally found in many forms of tea , improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 mL) serving or 50 mg per 16.9 US fluid ounces (500 mL) bottle. On November 25, 2009, it was reported by Beverage Digest , and later confirmed by PepsiCo, that they had made
3108-761: The Fiji National Stadium in the week leading up to the World Nines. 14 February 1996. Australia winning 22:12. John Kirwan (New Zealand) won a Rugby Union World Cup Winners Medal with the All Blacks in the 1st ever Rugby World Cup 1987. Kirwan would go on to Coach both Italy and Japan National Rugby Union Teams Henry Paul (New Zealand) would represent ~ Bath, Gloucester and England in Rugby Union. Gary Connolly , of England, and Martin Hall ,
3192-488: The GSSI, which in part have led to innovations in new Gatorade formula variations and product lines. In 2001, the GSSI observed that professional race car drivers were not maintaining adequate levels of hydration during races, attributable to the nature of drivers enduring multiple-hour races in high temperatures. As a result, it developed a product called the "Gatorade In-Car Drinking System", which has since been implemented in
3276-600: The Lions' 44–4 loss. Harris wrote a book, published in October 2005, detailing his moves between codes called Iestyn Harris: There and Back – My Journey from League to Union and Back Again . Harris was part of the 2005 Bradford Bulls squad that became the first side in the history of Super League to win the Grand Final when finishing third in the final league ladder. He played for the Bradford Bulls at stand-off , kicking
3360-712: The Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia. As the distribution of Gatorade expanded outside of the U.S., localized flavors were introduced to conform to regional tastes and cultural preferences, among other factors. For example, Blueberry is available in Colombia , and in Brazil , a Pineapple flavor of Gatorade is sold. In Australia, flavors include Antarctic Freeze and Wild Water Rush. Some flavors that have been discontinued in
3444-501: The Quaker acquisition to satisfy antitrust regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008. As of 2010, Gatorade products were made available for sale in more than 80 countries. As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and
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3528-685: The Tournament's co-hosting rights with England. Unfortunately, as expected, Wales lost all of games, but they put up great fights. They lost by 42–4 against England , but they played well against the Kiwis at Wembley Stadium in London . Wales lost by 36–0, but New Zealand were frustrated by not being able to play their attacking football full of flair, and this was due to Harris' team's good defence. Then surprisingly, in Wales' (and Welsh legend Lee Briers last game of his international career) final game of
3612-454: The Tournament, Wales shocked all odds, as they had an early 8–0 lead, against world heavyweights Australia , after 14 minutes. It took Australia until just before half-time to take the lead. Harris' men would then go on to lose the game 56–14, but he still gave Lee Briers a fitting farewell. Iestyn coached Wales in the 2013 Rugby League World Cup held in their own country and fellow British nation England. Unfortunately Iestyn's side didn't get
3696-627: The U.S., such as Alpine Snow and Starfruit, have since been made available in other countries. In 2011, Gatorade was re-introduced to New Zealand by Bluebird Foods , a PepsiCo subsidiary in New Zealand. The product is made in Australia by Schweppes Australia , and exported to New Zealand and distributed along with Bluebird potato chips. In September 2022, Gatorade introduced Fast Twitch, its first caffeinated energy drink that had 200 milligrams of caffeine, electrolytes, vitamins B6 and B12 but contained no sugar or carbonation. The company said it
3780-577: The USA amidst health concerns. The composition of Gatorade in Europe, Japan and India remain unaffected as BVO was outlawed there 23 years earlier. Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have
3864-436: The United States. G Natural was released in two flavors: G Orange Citrus and G2 Berry. The G Series began to replace prior iterations of Gatorade product lines in the U.S. (the brand's highest volume market) in 2010. While Gatorade products have historically been developed for athletes engaging in competitive sporting events, a separate line of products formulated for consumption before, during and after personal fitness exercise
3948-542: The Welsh captain, were forced to withdraw from their respective squads after being threatened with legal action by the Australian Rugby League . *Gary Connolly would go on to transfer to play for Munster Rugby Union 1998 - Ireland. Scott Quinnell, Allan Bateman (Wales) would both return to Rugby Union and play for the British & Irish Lions in the winning series v's South Africa. Iestyn Harris (Wales) would represent Wales in Rugby Union. Andy Farrell (England) went on
4032-510: The absence of fluids or even with Gatorade." In an experiment with cyclists, Cade found that TQ2 allowed athletes to endure for 30% longer than Gatorade. Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker "bagged" TQ2, never releasing it to the public. Gatorade claimed that its research found that TQ2
4116-399: The addition of the fruit punch flavor in 1983. In 1988, a Citrus Cooler flavor was introduced. The rise to popularity of this flavor was largely a result of Michael Jordan , who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10-year endorsement deal. The Citrus Cooler flavor
4200-585: The ads were produced to commemorate the brand's 50th anniversary. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products. Primary endorsers in the 2000s have included Major League Baseball player Derek Jeter of the New York Yankees , National Hockey League player Sidney Crosby of the Pittsburgh Penguins , National Basketball Association player Dwyane Wade of
4284-510: The advertisements". Gatorade is the official sports drink of the NFL , MLB , NBA , WNBA , USA Basketball , NHL , Association of Volleyball Professionals , Indian Super League , High School Sports Teams, NASCAR , and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as
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#17327759605654368-409: The aftermath of the 1994 Rwandan genocide , aid agencies were struggling to save the lives of thousands of Rwandan refugees dying of dehydration due to cholera in camps in eastern Zaire . The aid agency AmeriCares was heavily criticized for choosing to provide Gatorade as a form of oral rehydration solution . The New York Times stated: But while Gatorade might be good for athletes, it
4452-417: The average American will consume 160 pounds (73 kg) of sugar each year, almost one-half pound (230 g) of sugar per day. One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have . In January 2013, the Gatorade manufacturer (PepsiCo) agreed to remove brominated vegetable oil (BVO) from its Gatorade products in
4536-479: The club for two months, Salford mutually sacked Harris from his post as head coach of the club. Iestyn regularly provides expert TV and radio analysis including BBC's Super League Show , and contributes to BBC Radio Five Live's rugby league coverage. Harris released his autobiography Iestyn Harris: There and Back - My Journey from League to Union and Back Again in 2005. Harris lives in Cheshire , England, he
4620-593: The combination of water and electrolytes that they lost in sweat during vigorous sports activities. Created at University of Florida, then produced and marketed by Stokely-Van Camp in 1965, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo's fourth-largest brand , on the basis of worldwide annual retail sales. It competes with Coca-Cola 's Powerade and Vitaminwater brands worldwide, and with Lucozade in
4704-721: The company's first college endorser since the NCAA allowed athletes at its member schools to receive compensation for product endorsements . At the time, other athlete endorsers included basketball players Elena Delle Donne , Jayson Tatum , and Zion Williamson ; NFL quarterback Trevor Lawrence ; track star Sydney McLaughlin , and tennis great Serena Williams . By December 2023, Gatorade had signed three other college athletes to similar deals—football players Shedeur Sanders of Colorado and Nick Singleton of Penn State , and basketball superstar Caitlin Clark of Iowa . Gatorade also hosts
4788-530: The company's initial expectations. Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends". Gatorade revealed the Gatorade Energy Bar in 2001. This bar was Gatorade's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar . Gatorade Energy Bars contained a large proportion of protein, in addition to carbohydrates. The bar
4872-594: The correlation and effects of exercise, environmental variables, and nutrition on the human body. According to Darren Rovell , "GSSI was created at a time when there was a lot of scientific controversy, since there wasn't much public evidence that Gatorade actually worked...GSSI was also created to be part of Gatorade's powerful marketing arm." It regularly conducted testing and research on how hydration and nutrition affect athletic performance. Professional athletes such as Eli Manning as well as collegiate and amateur athletes have been involved in fitness testing programs at
4956-611: The cost of $ 20 million in 1996 alone; however, the resulting efforts produced worldwide sales of $ 283 million in more than 45 countries during the same year. In 1997, distribution of Gatorade in an additional 10 countries prompted an 18.7% growth in annual sales. In 2001, the multinational food and beverage company PepsiCo acquired Gatorade's parent company, the Quaker Oats Company, for $ 13 billion to add Gatorade to its portfolio of brands. PepsiCo had also recently developed All Sport , which it divested of shortly following
5040-494: The drink gained traction within the athletic community. Yellow Jackets coach Bobby Dodd , when asked why his team lost, replied: "We didn't have Gatorade. That made the difference." The University of Florida researchers initially considered naming their product "Gator-Aid", but eventually settled on "Gatorade". Darren Rovell notes in his history of Gatorade, First in Thirst , "the doctors realized that they probably shouldn't use
5124-570: The end of a game. This tradition was popularized in the mid-1980s when Harry Carson and Jim Burt , of the New York Giants , doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during the team's championship season of 1986–87. The tradition has since become a recurring tradition across other team sports, including Canadian football . The name may be used even when other drinks such as water or Powerade are substituted. In
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#17327759605655208-426: The exclusive rights for some period of time, but they never did develop it". In 1989, Cade created a new sports drink that he claimed was more effective than Gatorade. The new product was called TQ2, shorthand for Thirst Quencher 2. The patent application read: "The invention described here is a novel fluid composition which surprisingly and advantageously maintains blood volume at levels well above those observed in
5292-432: The flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named G2 , was released. G2 was meant for athletes off the field and those who practiced physical activities, such as yoga, at home. As of 2015 , G2 has been produced in eight flavors: Orange , Fruit Punch , Grape , Lemon-Lime , Tropical blend , Blueberry-Pomegranate , Raspberry Melon , and Glacier Freeze . SymphonyIRI Group named G2
5376-529: The late 1970s, Stokely-Van Camp (owner of Gatorade before 1983) negotiated a long-term licensing deal with Swell and Vicks to market Gator Gum. The gum was discontinued in 1989 after the contract expired. It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were Watermelon , introduced in 1995, and Cherry Rush , Strawberry Kiwi , and Mandarina flavors, added in 1996. In January 1997, Gatorade launched
5460-492: The meeting's results in 1996, advising athletes to drink "at a rate sufficient to replace all the water lost through sweating" or "the maximal amount that can be tolerated". Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public. Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this
5544-541: The official sports drink of Chelsea F.C. (for outside of the U.S. and Canada ) Gatorade's 1991 Be Like Mike ads featured Michael Jordan of the Chicago Bulls , a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and "Be Like Mike" became a household phrase in the United States. In 2015, new versions of
5628-653: The opening round of the Super League . The game was played at the Millennium Stadium as part of the Magic Weekend . In 2011, Harris became the assistant coach at former club Wigan. In 2014, it was announced by Marwan Koukash that Harris would take over from Brian Noble as head coach at Salford Red Devils . The appointment was described as a "huge gamble". In Harris' first match in charge, Salford played away from home and defeated Bradford Bulls by 38–24. In September 2015, after being absent from
5712-543: The original Gatorade recipe, finally settling on more palatable variants in lemon-lime and orange flavors. This reformulation also removed the sweetener cyclamate – which was banned by the Food and Drug Administration (FDA) in 1969 – replacing it with additional fructose . In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its royalties since they had been working under
5796-415: The product's effect was anything more than a placebo . Cade mentioned, "If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there's about a 30% chance that the placebo will relieve the pain as much as taking Demerol would have." Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing Stokely-Van Camp, Inc. (S-VC),
5880-3835: The represent England in Rugby Union, and to coach England and later Ireland in Rugby Union Georgie Graham (Scotland) would represent Scotland in Rugby Union Coach - Graeme Norton 1. Sean Hoppe (c) 2. John Kirwan 3. Stephen Kearney 4. Nigel Vagana 5. Gene Ngamu 6. Tony Tatupu 7. Gavin Hill 8. Mark Carter 9. Stacey Jones 10. Tony Iro 11. Richie Barnett 12. Henry Paul 13. Ruben Wiki 14. Latham Tawhai Coach - Coach - Mal Meninga 1. Robbie Beckett 2. Jason Croker 3. Laurie Daley (c) 4. Andrew Ettingshausen 5. David Furner 6. Simon Gillies 7. Paul Green 8. Michael Hancock 9. Jason Hetherington 10. Glenn Lazarus 11. Brett Mullins 12. Steve Renouf 13. Wendell Sailor 14. Ricky Stuart 15. Kevin Walters Coach - 1. Rob Smyth 2. Phil Cantillon Coach - Clive Griffiths 1. Allan Bateman (Cronulla) 2. Iestyn Harris 3. Mark Jones (both Warrington) 4. Paul Atcheson 5. Neil Cowie 6. Scott Quinnell (all Wigan) 7. Jason Critchley 8. Gareth Cochrane (both Keighley) 9. Gareth Stephens (Castleford) 10. Gavin Price-Jones (Swinton) 11. Ian Watson (Salford) 12. Mark Perrett (Halifax) 13. Rowland Phillips (Workington) 14. John Donno (Widnes) Coach - Max McCamish 1. Tea Ropati (c) 2. Willie Poching 3. Mike Setefano 4. Robert Piva 5. Bryan Laumatia 6.Fetuao Peeleti 7. Faamati Laumanuvae 8. Tuti Godinet 9. Sinoti Fuanonofo 10. Okesene Moananu 11. Siu Amosa 12. Wayne Schuster Coach - Coach - Niel Wood Physio - Seamus McCallion Manager - Ramsay Fawell Coach - Coach - Coach - Coach - George Fairbairn 1. Chris Simmers 2. Alisdair Blee 3. Nick Mardon 4. Darrall Shelford 5. James Cowan 6. Graeme Thompson 7. Darren Shaw 8. Danny Russell 9. Bill McGinty 10. Gary Murdock 11. Steve Tait 12. George Graham 13. Sean Cusack 14. Billy Gamba 15. Scott Gilmour Coach - 1. Meti Noovao Coach - 1. David Di Sorbio 2. Kevin Gittings 3. Robert Balachandran 4. Terry Wallace 5. Prince Hill 6. Kevin Cassidy 7. Aaron Tucker 8. Mike Evergin 9. Fred Gruhler 10. David Bowe 11. Shelton Davis 12. Rob Anna 13. Greg Stelluti 14. Mike Loader 15. Britton Coffman 16. Chris Veally 17. Nick Bell Coach - Coach - Twelve squads of fourteen players competed in Townsville: Coach - Andy Gregory 1. Andy Farrell (c) 2. Stuart Spruce 3. Scott Naylor 4. Martin Crompton 5. John Bentley 6. Chris Smith 7. Keith Senior 8. Barrie-Jon Mather 9. Denis Betts 10. Tommy Martyn 11. Iestyn Harris 12. Adrian Morley 13. Stephen Holgate 14. Tulsen Tollett Coach - Mark Graham 1. Apollo Perelini 2. Vila Matautia 3. John Schuster 4. Willie Swann 5. Bryan Laumatia 6. Iva Ropati 7. Logan Swann 8. Tea Ropati 9. Phillip Leuluai 10. Jerry Seuseu 11. Anthony Swann 12. Nigel Vagana 13. Fata Sini 14. Matt Sauvao Coach - Max Mannix 1. Masami Fukada 2. Yoshihiro Noda 3. Jun Kanezawa 4. Kenichiro Yukamizu 5. Takeshi Muda 6. Kiyoto Kobayashi 7. Greg Mannix (c) 8. Toru Suzuki 9. Yuji Suzuki 10. Yoshikazu Kanemaru 11. Kazumi Iida 12. Natsutake Haga 13. Kenji Morita 14. Soji Mitobe Coach - Duane Mann Gatorade Gatorade
5964-798: The sale of Gatorade beverages should be permitted in such schools. In 2010, California Governor Arnold Schwarzenegger sponsored a bill ( SB 1295 ) which proposed a ban on the sale of sports drinks in California schools. In 2015, the University of California, San Francisco began to phase out the sale of sodas, sports drinks and energy drinks in its cafeterias, vending machines , and campus catering and retail locations, and began to "sell only zero-calorie beverages or non-sweetened drinks with nutritional value, such as milk and 100% juice". There are 34 g of sugar (8 teaspoons) in one 20 US fluid ounces (590 ml) bottle of regular Gatorade. The USDA's recommended daily maximum of added sugars per person
6048-490: The sodium and three times the potassium of the typical Gatorade formula as well as chloride , magnesium , and calcium , to better replace what athletes lose while training and competing. Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent . Ice was re-branded in 2006 as Gatorade Rain and
6132-511: The tests were deemed successful. On the other hand, star quarterback Steve Spurrier said, "I don't have any answer for whether the Gatorade helped us be a better second-half team or not... We drank it, but whether it helped us in the second half, who knows?" Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point
6216-469: The vehicles of many professional race car drivers. In addition to the former Gatorade Sports Science Institute, Gatorade sponsors external health and fitness research. In 1992, Gatorade paid the American College of Sports Medicine (ACSM) $ 250,000. A year later, Gatorade and the American College of Sports Medicine held a roundtable meeting on "exercise and fluid replacement". The ACSM published
6300-546: Was USDA certified organic through each step of the process, contained sea salt, and no artificial colors. Gx Sweat , in March 2021, Gatorade released Gx Sweat patch, which measures a user's sweat and hydration. It is the company's first wearable product. Gatorlyte , in 2021, Gatorade released Gatorlyte, a 5-electrolyte blend that they claim provides 'rapid rehydration'. Fast Twitch , in 2023, Gatorade released Fast Twitch, an energy drink that they claim will 'ignite power and athletic performance'. The original Gatorade
6384-461: Was appointed Wales Assistant Coach on 18 June 2008. On 22 September 2009, Harris was appointed Wales's rugby league head coach, succeeding John Dixon . Appointed alongside Harris were the more experienced Kevin Ellis and Clive Griffiths , and the trio's first match was against England on 17 October, which they lost 48–12. Wales qualified for the 2011 Rugby League Four Nations , and therefore won
6468-507: Was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Like many of the sports drinks that pre-dated it by decades, such as Lucozade , the earliest version of the beverage consisted of a mixture of water, sodium , sugar , potassium , phosphate , and lemon juice. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and
6552-429: Was designed to be taken in before a regular beverage consumed for hydration. It was an example of a broader push by PepsiCo into energy beverages. In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher , which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange . These remained as the only two flavor options for nearly 20 years, until
6636-469: Was introduced in the U.S. in 2011. Labeled under the name G Series FIT , this product line consists of pre-workout fruit-and-nut bites, lightly flavored electrolyte replacement drinks, as well as post-workout protein recovery smoothies. G Organic with interest from consumers and two years of research, Gatorade developed an organic version of the sports drink. The product was launched in 2016 with three initial flavors (Lemon, Mixed Berry, and Strawberry),
6720-522: Was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2. The Gatorade Sports Science Institute (GSSI), a research facility operated in Barrington, Illinois , has been featured in a number of the company's commercials. Established in 1985 and closed in 2022, this organization consisted of scientists studying
6804-452: Was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements. Gatorade advertisements have claimed that athletes need to consume at least "40 oz. per hour [1.2 L] or your performance could suffer". South African exercise physiologist Tim Noakes found that Cynthia Lucero died from exercise-associated hyponatremic encephalopathy drinking Gatorade at "the rate recommended by
6888-721: Was primarily made up of puffed grains and corn syrup, common components of other energy bars. In 2001, Gatorade introduced the Gatorade Performance Series , a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink , Gatorade Protein Recovery Shake , the Gatorade Nutrition Shake , and the Gatorade Nutrition Bar . The Endurance Formula , introduced in 2004, contained twice
6972-572: Was re-labeled Shine On ; Gatorade X-Factor was relabeled as Be Tough , and Gatorade Fierce was relabeled Bring It . However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010. Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the G Series , categorizing varieties of its products into three main segments: before, during, and after athletic events. G Series Pro ,
7056-416: Was reportedly discontinued at some point in the 1990s; however, even as late as 2011, it was listed as being a current product in the U.S. In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of chewing gum called Gator Gum was produced. The product, manufactured by Fleer Corporation , was available in both of Gatorade's original flavors (lemon-lime and orange). In
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