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19-595: Podravka d.d. is a Croatian food company based in Koprivnica . Founded in 1934, today it is one of the largest food companies in Southeast Europe. The brothers Marijan and Matija Wolf founded the company on 14 June 1934. At the time, the firm was a fruit factory. When the communists under Tito took power in 1947 the company was nationalized and received its current name. In 1949, Podravka started producing fruit jam. In 1952 new products were released on

38-1220: A museum devoted to the firm of Podravka. The annual " motifs of Podravina " event is when the whole town becomes a gallery of naïve art . Many of the greatest Croatian naïve artists come from the villages along the Drava in this county, notably Ivan Generalić . Bjelovar , Bjelovar-Bilogora Slavonski Brod , Brod-Posavina Dubrovnik , Dubrovnik-Neretva Pazin , Istria Karlovac , Karlovac Koprivnica , Koprivnica-Križevci Krapina , Krapina-Zagorje Gospić , Lika-Senj Čakovec , Međimurje Osijek , Osijek-Baranja Požega , Požega-Slavonia Rijeka , Primorje-Gorski Kotar Sisak , Sisak-Moslavina Split , Split-Dalmatia Šibenik , Šibenik-Knin Varaždin , Varaždin Virovitica , Virovitica-Podravina Vukovar , Vukovar-Srijem Zadar , Zadar Zagreb , Zagreb 46°09′N 16°49′E  /  46.150°N 16.817°E  / 46.150; 16.817 Northern Croatia Too Many Requests If you report this error to

57-604: A new logistics center in Dugopolje . In 2010, Podravka products were produced in the United States for the first time. In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of the supervisory board . In 2013, the company opened a Food innovation center in cooperation with the Ruđer Bošković Institute . In the same year, Podravka signed an agreement with

76-484: A trading place and a military fortress since that time. In the 14th century, the town settlement further developed due to increased trade under the influence of Varaždin. During the construction of Renaissance fortification in the second half of the 16th century Koprivnica was the centre of the Slavonian military border. Koprivnica counted among its troops musketeers, German soldiers, hussars and infantry. At that time

95-524: Is a city in Northern Croatia , located 70 kilometers northeast of Zagreb . It is the capital and the largest city of Koprivnica-Križevci County . In 2011, the city's administrative area of 90.94 km had a total population of 30,854, with 23,955 in the city proper. The list of settlements in the Koprivnica municipality is: Koprivnica ( German : Kopreinitz , Hungarian : Kapronca )

114-401: Is situated at a strategic location – on the slopes of Bilogora and Kalnik to the south and river Drava to the north. Its position enabled it to develop numerous amenities for the wider area such as trade, crafts and administration, and in the 13th century Koprivnica became a town settlement. Koprivnica was named after the stream of the same name, which was first mentioned at the beginning of

133-644: The Soviet Union for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in Ludbreg and starting 1981 in Danica as well. After Croatia regained independence , Podravka was privatized in 1993 and transformed into a stock company. The trade of Podravka shares at the Zagreb Stock Exchange started in 1998. With the 130 million euros gained from

152-776: The Vienna Stock Exchange added Podravka to the CROX-Index. Podravka signed a merchandising agreement with Paramount Pictures in 2008. That same year it took over the brands Čokolešnik and Čoko . In 2009 a financial scandal led to the arrest of several board members under charges of corruption 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board member Damir Polančec resigned his government post. In 2009 Podravka acquired Belsad and opened

171-537: The 13th century during the Hungarian Kingdom . Koprivnica and Varaždin took part in establishing the University North , a public national university that operates in both cities since 2015. Koprivnica has a history similar to that of nearby Varaždin : it was first mentioned in 1272 in a document by prince László IV and declared a free royal town by king Lajos I in 1356, and flourished as

190-649: The Croatian spirituous beverages' producer Badel 1862 for exclusive distribution of Badel products in Slovenia. In 2014, Podravka took over the fish processing company Mirna and acquired a 51.55% majority stake in Slovenian food company Žito in 2015. Podravka markets its products under brand names including: Podravka also produces pickled vegetables and Ajvar relish. Koprivnica Koprivnica ( Croatian pronunciation: [kɔ̝̌priːv̞nit͡sa] )

209-607: The Czech company Lagris in 2002. That same year Podravka signed partnership agreements with Nestlé , Heinz and Unilever and transformed the pharmaceutical subsidiary Belupo into a stock company. In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later, it took over the brand EVA . In 2007, Podravka acquired the companies Warzywko and Perfekt in Poland and Lero in Croatia. That same year,

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228-669: The Renaissance square emerged together with the Town hall which emphasized its Renaissance identity, so Koprivnica can today be legitimately considered a renaissance town. The military aspect set it back somewhat when it was included in the Military Frontier in the 16th century during the wars with the Ottoman Turks , but after Maria Theresia 's decree of 1765 it resumed life as a peaceful little merchant town which it

247-503: The market: once a fruit factory Podravka now started producing candy, mustard , ketchup , fruit brandy and canned meat. The production of instant soups started in 1957. The rooster on the chicken soup became a symbol in Yugoslavia . In 1959 Vegeta was released. Today, the condiment is sold in more than 40 countries. In 1967, Podravka had its first cooperation with international companies and exported Vegeta to Hungary and

266-488: The old fortification together with the construction of the railway determined the regional development of the town. Railway connections enabled the development of industry and further established Koprivnica as a leading centre of the Podravina region. The Koprivnica Synagogue was built in 1875 in the centre of Koprivnica. Today it is listed as a cultural monument. In the late 19th century and early 20th century, Koprivnica

285-402: The same time the oldest streets evolved and they established the development base for the town until the present day. In the 19th century, the old Renaissance and Baroque housing and buildings associated with trade were replaced by the now historical architecture and the new town centre acquired its present appearance. In 1863, the main part of the future town park was planted, and the removal of

304-597: The stock market launch, three new factories were built. In 2000 new production sites in Koprivnica and Poland were opened for Vegeta. In the same year Podravka took over the exclusive sale of Barilla products in Poland and one year later the exclusive sale for Kraš in Hungary. In honour of Zlata Bartl , who was responsible for the development of Vegeta in 1959, the company created the Zlata-Bartl-Foundation in 2001. Podravka took over Ital-Ice and

323-622: The three most significant churches ( St. Nicholas , St. Anthony of Padua with the Franciscan monastery and church of the Assumption of Virgin Mary in Mocile further illustrates the economic power of the town in the 17th century. Economic activity was moved outside the town fortifications and this resulted in the wide and spacious baroque squares – today's Zrinski square and Jelačić square. At

342-743: Was a district capital in the Bjelovar-Križevci County of the Kingdom of Croatia-Slavonia . The first concentration and extermination camp established in the Independent State of Croatia during World War II was the Danica concentration camp established in Koprivnica. Koprivnica developed significantly in the 20th century with the advent of the Podravka food industry , known worldwide for its Vegeta spice. They even have

361-527: Was in reality. Its position on the border of Habsburg monarchy and Ottoman Empire influenced the environment, economic, social and demographic changes, as well as everyday life. Koprivnica can therefore be considered a border town. In the second half of the 17th century Koprivnica was among the most developed royal towns in the Croatian-Slavonian Kingdom and its economic growth was initially based on strong trade activity. The fact that

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