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An e-commerce payment system (or an electronic payment system ) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become increasingly popular due to the widespread use of the internet-based shopping and banking.

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78-486: PayPay Corporation ( PayPay株式会社 ) is a Japanese company that develops electronic payment services owned by LY Corporation . It was established in 2018 as a joint venture between the SoftBank Group and Yahoo Japan through Z Holdings , their holding company . With 38 million users, PayPay is the largest Japanese mobile payment app. In October 2018, it began a QR code and bar code-based payment service, which

156-713: A Nobel Memorial Prize in Economics was awarded to James A. Mirrlees and William Vickrey for their "fundamental contributions to the economic theory of incentives under asymmetric information". This led the Nobel Committee to acknowledge the importance of information problems in economics. They later awarded another Nobel Prize in 2001 to George Akerlof , Michael Spence , and Joseph E. Stiglitz for their "analyses of markets with asymmetric information". The 2007 Nobel Memorial Prize in Economic Sciences

234-400: A Nobel Prize was given to James Mirrlees and William Vickrey for their research back in the 1970s and 1970s on incentive problems when facing uncertainty under asymmetric information. The impact of such academic work can go unrecognized for decades. Differing from the topics presented by Akerlof, Spence and Stiglitz, Mirrlees and Vickrey focused on how income taxation and auctions can be used as

312-436: A cheaper policy that matches their expected health costs, which causes the premiums to increase. As high-risk policyholders are more dependent on insurance, they are stuck with higher premium costs as the group size reduces, which causes premiums to increase even further. This cycle repeats until the high-risk policy holders also find similar health policies with cheaper premiums, in which the initial group disappears. This concept

390-446: A credible signal of an ability to learn. Assuming that people who are skilled in learning can finish college more easily than people who are unskilled, then by finishing college, the skilled people signal their skills to prospective employers. No matter how much or how little they may have learned in college or what they studied, finishing functions as a signal of their capacity for learning. However, finishing college may merely function as

468-409: A different name. Information problems have always affected the lives of humans, yet it was not studied with any seriousness until near the 1970s when three economists fleshed out models which revolutionized the way we think about information and its interaction with the market. George Akerlof's paper The Market for Lemons introduced a model to help explain a variety of market outcomes when quality

546-552: A form of mediation dating back to the Babylonian era. Warranties can come in the form of insurance and can also come at the expense of the buyer. The implementation of " lemon laws" has eradicated the effect of information asymmetry upon customers who have received a faulty item. Essentially, this involves the customers returning a defective product regardless of circumstances within a certain time period. Both signaling and screening resemble voluntary information disclosure, where

624-421: A market with a higher proportion of bad cars. The pathological path can continue as the buyer adjusts the expected quality and offers even lower prices, further driving out cars with not-so-bad quality. This results in a market failure purely driven by information asymmetry, as under perfect information, all cars can be sold according to their quality. Akerlof extends the model to explain other phenomena: Why raising

702-573: A mechanism to draw out information from market participants efficiently. This award marked the importance of information asymmetry in economics. It began a greater discussion on the topic that later led the Nobel committee to award three economists again in 2001 for significant contributions to the aforementioned topics. These economists continued after the 1970s to contribute to the field of economics and develop their theories, and they have all had significant impacts. Akerlof's work had more impact than just

780-424: A menu of choices in such a way that the choice depends on the private information of the other party. The side of asymmetry can occur on either buyer or seller. For example, sellers with better information than buyers include used-car salespeople , mortgage brokers and loan originators, financial institutions and real estate agents . Alternatively, situations where the buyer usually has better information than

858-414: A popular method of online payment but can be expensive for the merchant to accept because of transaction fees primarily. Debit cards constitute an excellent alternative with similar security but usually much cheaper charges. Besides card-based payments, alternative payment methods have emerged and sometimes even claimed market leadership. This is a system that does not involve any sort of physical card. It

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936-488: A signal of their ability to pay for college; it may signal the willingness of individuals to adhere to orthodox views, or it may signal a willingness to comply with authority. Signalling theory can be used in e-commerce research. Information asymmetry in e-commerce comes from information distortion that leads to the buyer's misunderstanding of the seller's true characteristics before the contract. Mavlanova, Benbunan-Fich and Koufaris (2012) noticed that signalling theory explains

1014-550: A vast diversity of topics. Greek Stoics (2nd century BCE) treated the advantage that sellers derive from privileged information in the story of the Merchant of Rhodes. Accordingly, a famine had broken out on the island of Rhodes and several grain merchants in Alexandria set sail to deliver supplies. One of these merchants who arrives ahead of his competitors faces a choice: should he let Rhodians know that grain supplies are on

1092-430: Is George Akerlof 's " The Market for Lemons " from 1970, which brought informational issues to the forefront of economic theory . Exploring signaling and screening , the paper discusses two primary solutions to this problem. A similar concept is moral hazard , which differs from adverse selection at the timing level. While adverse selection affects parties before the interaction, moral hazard affects parties after

1170-558: Is a concern during the payment process of transactions under the conventional B2B e-commerce model. For the vast majority of payment systems accessible on the public Internet, baseline authentication (of the financial institution on the receiving end), data integrity , and confidentiality of the electronic information exchanged over the public network involves obtaining a certificate from an authorized certificate authority (CA) who provides public-key infrastructure (PKI). Even with transport layer security (TLS) in place to safeguard

1248-406: Is a situation where one party has more or better information than the other. Information asymmetry creates an imbalance of power in transactions, which can sometimes cause the transactions to be inefficient, causing market failure in the worst case. Examples of this problem are adverse selection , moral hazard , and monopolies of knowledge . A common way to visualise information asymmetry

1326-453: Is also one of the consequences, as sellers do not get benefits enough to cover their production costs of providing higher quality products. Countermeasures A substantial portion of research in the field of accounting can be framed in terms of information asymmetry, since accounting involves the transmission of an enterprise's information from those who have it to those who need it for decision-making . Bartov and Bodnar (1996) mentioned that

1404-725: Is an opportunity to profit from gaining knowledge, people will do so. If there is no profit to be had, then people will not do so. Spence's work on signaling moved on in the 1980s to spawn the field of study known as game theory . The idea of information asymmetry has also had a significant effect on management research. It continues to offer additional improvements and opportunities as scholars continue their work. Information asymmetry models assume one party possesses some information that other parties have no access to. Some asymmetric information models can also be used in situations where at least one party can enforce, or effectively retaliate for breaches of, certain parts of an agreement, whereas

1482-428: Is different between low-quality and high-quality online sellers. Low-quality sellers are more likely to avoid using expensive, easy-to-verify signals and tend to use fewer signals than high-quality sellers. Thus, signals help reduce information asymmetry. Joseph E. Stiglitz pioneered the theory of screening . In this way, the under informed party can induce the other party to reveal their information. They can provide

1560-508: Is difficult for an online retailer to operate without supporting credit and debit cards due to their widespread use. Online merchants must comply with stringent rules stipulated by the credit and debit card issuers (e.g. Visa and Mastercard ) in accordance with a bank and financial regulation in the countries where the debit/credit service conducts business. E-commerce payment system often use B2B mode. The security of customer information, business information, and payment information base

1638-469: Is exogenously given. Yet, some authors have also studied contract-theoretic models in which asymmetric information arises endogenously because agents decide whether or not to gather information. Specifically, Crémer and Khalil (1992) and Crémer, Khalil, and Rochet (1998a) study an agent's incentives to acquire private information after a principal has offered a contract. In a laboratory experiment, Hoppe and Schmitz (2013) have provided empirical support for

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1716-403: Is known as the death spiral and has been researched as early as 1988. Akerlof also suggests different methods with which information asymmetry can be reduced. One of those instruments that can be used to reduce the information asymmetry between market participants is intermediary market institutions called counteracting institutions, for instance, guarantees for goods. By providing a guarantee,

1794-442: Is sick, and not when a person is healthy. Because of this, there is a great incentive for doctors to not provide the quality of care they could. A patient must defer to the doctor and trust that the doctor is using their knowledge to their best advantage to provide the patient with the best care. Thus, a relationship of trust is established. According to Arrow, the doctor relies on the social obligation of trust to sell their services to

1872-407: Is the market for health insurance . Policies usually group subscribers together, where people can leave, but no one can join after it is set. As health conditions are realized over time, information involving health costs will arise, and low-risk policyholders will realize the mismatch in the premiums and health conditions. Due to this, healthy policyholders are incentivized to leave and reapply to get

1950-492: Is typically seen as being safer than using credit cards, as it is much more difficult for hackers to gain login credentials compared to credit card numbers. For many eCommerce merchants, offering an option for customers to pay with the cash in their bank account reduces cart abandonment as it enables a way to complete a transaction without credit cards. In some developing countries, many people do not have access to banking facilities, especially in tier II and tier III cities. Taking

2028-408: Is uncertain. Akerlof's primary model considers the automobile market where the seller knows the exact quality of a car. In contrast, the buyer only knows the probability of whether a vehicle is good or bad (a lemon). Since the buyer pays the same price (based on their expected quality) for good cars and bad cars, sellers with high-quality cars may find the transaction unprofitable and leave, resulting in

2106-412: Is used by customers who have accounts enabled with Internet banking . Instead of entering card details on the purchaser's site, in this system the payment gateway allows one to specify which bank they wish to pay from. Then the user is redirected to the bank's website, where one can authenticate oneself and then approve the payment. Typically there will also be some form of two-factor authentication . It

2184-399: Is with a scale, with one side being the seller and the other the buyer. When the seller has more or better information, the transaction will more likely occur in the seller's favour ("the balance of power has shifted to the seller"). An example of this could be when a used car is sold, the seller is likely to have a much better understanding of the car's condition and hence its market value than

2262-625: The actions that they would take in the absence of regulation, and the effectiveness of a regulation may be undermined. International relations theory has recognized that wars may be caused by asymmetric information and that "Most of the great wars of the modern era resulted from leaders miscalculating their prospects for victory". Jackson and Morelli wrote that there is asymmetric information between national leaders, when there are differences "in what they know [i.e. believe] about each other's armaments, quality of military personnel and tactics, determination, geography, political climate, or even just about

2340-420: The buyer in the transaction can use extra time to obtain the same amount of information about the good as the seller before the buyer takes on the complete risk of the good being a " lemon ". Other market mechanisms that help reduce the imbalance in information include brand names, chains and franchising that guarantee the buyer a threshold quality level. These mechanisms also let owners of high-quality products get

2418-399: The buyer, who can only estimate the market value based on the information provided by the seller and their own assessment of the vehicle. The balance of power can, however, also be in the hands of the buyer. When buying health insurance, the buyer is not always required to provide full details of future health risks. By not providing this information to the insurance company, the buyer will pay

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2496-441: The buyer. Meanwhile, buyers usually do not have enough information to distinguish lemons from quality goods. As a result, many people not willing to risk getting ripped off will avoid certain types of purchases or will not spend as much for a given item. Akerlof demonstrates that it is even possible for the market to decay to the point of nonexistence. An example of adverse selection and information asymmetry causing market failure

2574-459: The buyers, and this can lead to what is known as "adverse selection". This idea may be one of the most important in the history and understanding of asymmetric information in economics. Spence introduced the idea of "signaling" shortly after the publication of Akerlof's work. Stiglitz expanded upon the ideas of Spence and Akerlof by introducing an economic function of information asymmetry called "screening". Stiglitz's work in this area referred to

2652-595: The companies. When the level of information asymmetry and associated monitoring cost is high, firms tend to rely less on board monitoring and more on incentive alignment. Various measures are used to align interest of managers to stop them from abusing their power from information asymmetry such as compensating based on performance using a bonus structure. This field of study is referred to as agency theory . Furthermore, financial economists apply information asymmetry in studies of differentially informed financial market participants (insiders, stock analysts, investors, etc.) or in

2730-402: The cost of finance for MFIs . The effect of blogging as a source of information asymmetry as well as a tool reduce asymmetric information has also been well studied. Blogging on financial websites provides bottom-up communication among investors, analysts, journalists, and academics, as financial blogs help prevent people in charge from withholding financial information from their company and

2808-405: The costs will be covered. Thus, an incentive to be less careful and increase risk exists. Second, Arrow studied the business models of insurance companies and noted that higher-risk individuals are pooled with lower-risk individuals, but both are covered at the same cost. Third, Arrow noted the role of trust in the relationship between doctor and patient. Medical providers only get paid when a patient

2886-504: The different accounting methods used by enterprises can lead to information asymmetry. For instance aggressively recognising revenue can result in preparers of financial statements having a much better understanding of the levels of future revenue then those reading the statements. Likewise, in finance literature, the acknowledgment of information asymmetry between organizations challenged the Modigliani–Miller theorem , which states that

2964-575: The end-user with little insight into the system when the system mishandles funds, leaving disgruntled users frequently accusing the mediaries of sloppy or wrongful behavior; trust between the public and the banking corporations is not improved when large financial institutions are revealed to have taken flagrant advantage of their asymmetric power, such as the 2016 Wells Fargo account fraud scandal . There are varied types of electronic payment methods such as online credit card transactions, e-wallets, e-cash and wireless payment system. Credit cards constitute

3042-577: The example of India, there are more mobile phone users than there are people with active bank accounts. Telecom operators, in such locations, have started offering mobile money wallets which allow adding funds easily through their existing mobile subscription number, by visiting physical recharge points close to their homes and offices and converting their cash into mobile wallet currency. This can be used for online transaction and eCommerce purchases. Information asymmetry In contract theory , mechanism design , and economics , an information asymmetry

3120-447: The fields of psychology and sociology are profound extensions of information asymmetry. Stiglitz wrote that the trio's work has created a substantial wave in the field of economics. He notes how he explored the economies of third-world countries, and they seemed to exhibit behavior consistent with their theories. He noted how other economists have referred to gaining information as a transaction cost. Stiglitz also attempts to narrow down

3198-440: The foundational ideas in game theory builds on the framework of information asymmetry. In simultaneous games , each player has no prior knowledge of an opponent's move. In sequential games , players may observe all or part of the opponent's moves. One example of information asymmetry is one player can observe the opponent's past activities while the other player cannot. Therefore, the existence and level of information asymmetry in

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3276-413: The full value of the goods. These counteracting institutions then keep the market size from reducing to zero. Warranties are utilised as a method of verifying the credibility of a product and are a guarantee issued by the seller promising to replace or repair the good should the quality not be sufficient. Product warranties are often requested from buying parties or financial lenders and have been used as

3354-472: The general public. Compared to traditional forms of media such as newspapers and magazines, blogging provides an easy-to-access venue for information. A 2013 study by Gregory Saxton and Ashley Anker concluded that more participation on blogging sites from credible individuals reduces information asymmetry between corporate insiders, additionally reducing the risk of insider trading . Game theory can be used to analyse asymmetric information. A large amount of

3432-641: The ignorant party has no right to access all the critical information about a situation for decision-making. Meaning one party has exclusive control over information. This type of information asymmetry can be seen in government. An example of monopolies of knowledge is that in some enterprises, only high-level management can fully access the corporate information provided by a third party. At the same time, lower-level employees are required to make important decisions with only limited information provided to them. Countermeasures have widely been discussed to reduce information asymmetry. The classic paper on adverse selection

3510-424: The ignorant party lacks information about the performance of the agreed-upon transaction or lacks the ability to retaliate for a breach of the agreement. This can result in a situation where a party is more likely to take risks because they are not fully responsible for the consequences of their actions. An example of moral hazard is when people are more likely to behave recklessly after becoming insured, either because

3588-429: The insurance price cannot facilitate seniors getting medical insurance? Why may employers rationally refuse to hire minorities? Through various applications, Akerlof developed the importance of trust in markets and highlighted the "cost of dishonesty" in insurance markets, credit markets, and developing areas. Around the same time, an economist by the name of Michael Spence wrote on the topic of job market signaling , and

3666-409: The insurer cannot observe this behaviour or cannot effectively retaliate against it, for example, by failing to renew the insurance. Moral Hazard is not limited to individuals: firms can act more recklessly if they know they will be bailed out. For example, banks will allow parties to take out risky loans if they know that the government will bail them out. In the model of monopolies of knowledge ,

3744-415: The interaction. Regulatory instruments such as mandatory information disclosure can also reduce information asymmetry. Warranties can further help mitigate the effect of asymmetric information. Michael Spence originally proposed the idea of signalling . He suggested that in a situation with information asymmetry, it is possible for people to signal their type, thus believably transferring information to

3822-435: The lower trading costs. For firms to reduce moral hazard, they can implement penalties for bad behaviour and incentives to align objectives. An example of building in an incentive is insurance companies not insuring customers for the total value; this provides an incentive to be less reckless as the customer will suffer financial liability as well. Most models in traditional contract theory assume that asymmetric information

3900-412: The market for insurance, which is rife with information asymmetry problems to be studied. These three economists' simple yet revolutionary work birthed a movement in economics that changed how the field viewed the market forever. No longer can perfect information be assumed in some problems, as in most neoclassical models. Information asymmetry began to grow in prevalence in academic literature. In 1996,

3978-826: The market for used cars. The pooling effect in the used car market also happens in the employment market for minorities. One of the most notable impacts of Akerlof's work is its impact on Keynesian theory . Akerlof argues that the Keynesian theory of unemployment being voluntary implies that quits would rise with unemployment. He argues against his critics by drawing upon reasoning based on psychology and sociology rather than pure economics. He supplemented this with an argument that people do not always behave rationally, but rather information asymmetry leads to only "near rationality", which causes people to deviate from optimal behavior regarding employment practices. Akerlof continues to champion behavioral economics , that these breaches into

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4056-564: The mediaries permit consumers to establish an account quickly, and to transfer funds between their on-line accounts and traditional bank accounts , typically via automated clearing house (ACH) transactions. The speed and simplicity with which cyber-mediary accounts can be established and used have contributed to their widespread use, despite the risk of theft, abuse, and the typically arduous process of seeking recourse when things go wrong. The inherent information asymmetry of large financial institutions maintaining information safeguards provides

4134-589: The operator of PayPay, a server containing personal and financial information of its entire userbase was compromised. The company acknowledged that configuration flaws led to unauthorized access to information. The service operator was later notified of the incident and preventive measures were taken. Electronic payment Credit cards remain the most common form of payment for e-commerce transactions. As of 2008, in North America, almost 90% of online retail transactions were made with this payment type. It

4212-425: The other party and resolving the asymmetry. This idea was initially studied in the context of matching in the job market. An employer is interested in hiring a new employee who is "skilled in learning". Of course, all prospective employees will claim to be "skilled in learning", but only they know if they really are. This is an information asymmetry. Spence proposes, for example, that going to college can function as

4290-478: The other(s) cannot. Akerlof suggested that information asymmetry leads to adverse selections. In adverse selection models, the ignorant party lacks or has differing information while negotiating an agreed understanding of or contract to the transaction. An example of adverse selection is when people who are high-risk are more likely to buy insurance because the insurance company cannot effectively discriminate against them, usually due to lack of information about

4368-443: The particular individual's risk but also sometimes by force of law or other constraints. Credence Goods fits in the adverse selection model of information asymmetry. These are goods where the buyer lacks the knowledge even after a product is consumed to disguise the product's quality or where the buyer is unaware of the quality needed. An example of this are complex medical treatments such as heart surgery. Moral hazard occurs when

4446-556: The party having more information, for their own best interest, use various measures to inform the other party. However, voluntary information disclosure is not always feasible. Regulators can thus take active measures to facilitate the spread of information. For example, the Securities and Exchange Commission (SEC) initiated Regulation Fair Disclosure (RFD) so that companies must faithfully disclose material information to investors. The policy has reduced information asymmetry, reflected in

4524-403: The political and industrial leaders to amass large volumes of information, which is typically not shared with the rest of society. Zavolokina, Schlegel, and Schwabe (2020) state that Information asymmetry makes buyers and sellers distrust each other, which leads to opportunistic behaviour and may even lead to complete break down of the market. At the same time, lower quality provision in markets

4602-404: The poor and the affluent. Imbalances can also be fortified by specific organizational and legal measures, such as document classification procedures or non-disclosure clauses. Exclusive information networks that are operational around the world further contribute to the asymmetry. Copyright laws increase information imbalances between the poor and the affluent. Lastly, mass surveillance helps

4680-451: The portion of the transaction conducted over public networks—especially with payment systems—the customer-facing website itself must be coded with great care, so as not to leak credentials and expose customers to subsequent identity theft . Despite widespread use in North America, there are still many countries such as China and India that have some problems to overcome in regard to credit card security. Increased security measures include

4758-535: The public, even though the patients do not or cannot inspect the quality of a doctor's work. Last, he notes how this unique relationship demands that high levels of education and certification be attained by doctors in order to maintain the quality of medical service provided by doctors. These four ideas from Arrow contributed largely to Akerlof's work. Spence cited no sources for his inspiration. However, he did acknowledge Kenneth Arrow and Thomas Schelling as helpful in discussing ideas during his pursuit of knowledge. He

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4836-489: The relation between signals and qualities, illustrating why some signals are trustworthy and others are not. In e-commerce, signals deliver information about the characteristics of the seller. For instance, high-quality sellers are able to show their identity to buyers by using signs and logos, and then buyers check these signals to evaluate the credibility and validity of a seller's qualities. The study of Mavlanova, Benbunan-Fich and Koufaris (2012) also confirmed that signal usage

4914-444: The relative probability of different outcomes" or where they have "incomplete information about the motivations of other agents". Information asymmetries are studied in the context of principal–agent problems where they are a major cause of misinforming and is essential in every communication process. Information asymmetry is in contrast to perfect information , which is a key assumption in neo-classical economics . In 1996,

4992-473: The role of education. Stiglitz's work was a complement to the works of Spence and Akerlof and thus drew from some of the same inspirations from Arrow as Akerlof had. The discussion of information asymmetry came to the forefront of economics in the 1970s when Akerlof introduced the idea of a "market for lemons" in a paper by the same name (Akerlof 1970). In this paper, Akerlof introduced a fundamental concept that certain sellers of used cars have more knowledge than

5070-517: The same premium as someone much less likely to require a payout in the future. The adjacent image illustrates the balance of power between two agents when there is perfect information . Perfect information means that all parties have complete knowledge. If the buyer has more information, the power to manipulate the transaction will be represented by the scale leaning towards the buyer's side. Information asymmetry extends to non-economic behaviour. Private firms have better information than regulators about

5148-643: The seller include estate sales as specified in a last will and testament , life insurance , or sales of old art pieces without a prior professional assessment of their value. This situation was first described by Kenneth J. Arrow in an article on health care in 1963. George Akerlof , in The Market for Lemons notices that, in such a market, the average value of the commodity tends to go down, even for those of perfectly good quality . Because of information asymmetry, unscrupulous sellers can sell " forgeries " (like replica goods such as watches) and defraud

5226-455: The sources of information asymmetries. He ties it back to the nature of each individual having information that others do not. Stiglitz also mentions how information asymmetry can be overcome. He believes there are two crucial things to consider: first, the incentives, and second, the mechanisms for overcoming information asymmetry. He argues that the incentives will always be there because markets are inherently informationally inefficient. If there

5304-489: The theory has been applied in several contexts, such as public-private partnerships and vertical integration. Information asymmetry within societies can be created and maintained in several ways. Firstly, media outlets , due to their ownership structure or political influences, may fail to disseminate certain viewpoints or choose to engage in propaganda campaigns. Furthermore, an educational system relying on substantial tuition fees can generate information imbalances between

5382-449: The theory. Several further models have been developed which study variants of this setup. For instance, when the agent has not gathered information at the outset, does it make a difference whether or not he learns the information later on, before production starts? What happens if the information can be gathered already before a contract is offered? What happens if the principal observes the agent's decision to acquire information? Finally,

5460-517: The use of the card verification number (CVN) which detects fraud by comparing the verification number printed on the signature strip on the back of the card with the information on file with the cardholder's issuing bank. There are companies that specialize in financial transactions over the Internet, such as Stripe for credit card processing, Smartpay for direct online bank payments and PayPal for alternative payment methods at checkout. Many of

5538-545: The valuation of a firm is unaffected by its financial structure. It challenges the theorem as one of the key assumptions is that investors would have the same information as a corporation. If there is not symmetry in information corporations can leverage their capital structure to get the most out of their valuation. Information asymmetry shed light on the importance of aligning interests of managers with those of stakeholders. As managers with significant power from information may make decisions based on their own interest as opposed to

5616-463: The way or keep this knowledge to himself? Either decision will determine his profit margin. Cicero related this dilemma in De Officiis and agreed with Greek Stoics that the merchant had a duty to disclose. Thomas Aquinas overturned this consensus and considered price disclosure was not obligatory. The three topics mentioned above drew on some important predecessors. Joseph Stiglitz considered

5694-578: The work of earlier economists, including Adam Smith , John Stuart Mill , and Max Weber . He ultimately concludes that though these economists seemed to have an understanding of the problems of information, they largely did not consider the implications of them, and tended to minimize the impact they could have or consider them merely secondary issues. One exception to this is the work of economist Friedrich Hayek . His work with prices as information conveying relative scarcity of goods can be noted as an early form of acknowledging information asymmetry, but with

5772-423: The work of economist Kenneth Arrow . Arrow, who was awarded a Nobel Prize in Economics in 1972, studied uncertainty in the field of medical care, among other things (Arrow 1963). His work highlighted several factors which became important to Akerlof's studies. First, is the idea of moral hazard. By being insured, customers may be inclined to be less careful than they otherwise would without insurance because they know

5850-419: Was awarded to Leonid Hurwicz , Eric Maskin , and Roger Myerson "for having laid the foundations of mechanism design theory", a field dealing with designing markets that encourage participants to honestly reveal their information. The puzzle of information asymmetry has existed for as long as the market itself but remained largely unstudied until the post-WWII period . It is an umbrella term that can contain

5928-475: Was developed in collaboration with Paytm , an India-based payment service company . From a smartphone app, users link their bank account and add money to their PayPay account. At the point of sale, the user makes a payment either by scanning a QR code , or by having the clerk scan a bar code on the smartphone. PayPay's server fell victim to a hacking attack, originating in Brazil, on November 28, 2020. As per

6006-409: Was introduced a work of the same name. The final topic is Stiglitz's work on the mechanism of screening. These three economists helped to further clarify a variety of economic puzzles at the time and would go on to win a Nobel Prize in 2001 for their contributions to the field. Since then, several economists have followed in their footsteps to solve more pieces of the puzzle. Akerlof drew heavily from

6084-475: Was the first to coin the term " signaling ", and encouraged other economists to follow in his footsteps because he believed he had introduced an important concept in economics. Most of Stiglitz's academic inspirations were from his contemporaries. Stiglitz primarily attributes his thinking to articles by Spence, Akerlof, and a few earlier works by him and his co-author Michael Rothschild (Rothschild and Stiglitz 1976), each discussing various aspects of screening and

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