An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments .
5-725: Grand Central Publishing is a book publishing imprint of Hachette Book Group , originally established in 1970 as Warner Books when Kinney National Company acquired the Paperback Library . When Time Warner sold their book publishing business to Hachette Livre in March 2006, the North American operations of the Time Warner Book Group were renamed Hachette Book Group, while the group's Warner Books imprint became Grand Central Publishing, named in part by
10-407: Is considered a "prestige publisher." This article about a United States publishing company is a stub . You can help Misplaced Pages by expanding it . Imprint (trade name) An imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which a work is published . Imprints typically have a defining character or mission . In some cases,
15-438: Is seen as "a game holding company with autonomous game publishing and development subsidiaries". Independently-owned game publishers like Devolver Digital also use the word "label" to describe itself. A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments . For example, the objective of Viking —an imprint of
20-880: The diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble , imprints have been used to facilitate the venture of a bookseller into publishing. In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard , ZeniMax , Electronic Arts from 2008 to 2018, Warner Bros. Interactive , Embracer Group , and Koei Tecmo . Take-Two have had such models in place since 1997–1998, and
25-581: The proximity of their new offices to New York's Grand Central Terminal . In addition to the Grand Central imprint itself, Grand Central Publishing has several sub-imprints including Balance, Forever/Forever Yours, Legacy Lit, and Twelve. Twelve, founded in 2006, is known for releasing only one book per month. The imprint, which is considered "boutique," has printed titles by Christopher Hitchens, Benjamin Hale, Daniel Menaker and Ben Schreckinger . Twelve
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