112-493: Penguin Books Limited is a British publishing house . It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head , only becoming a separate company the following year. Penguin revolutionised publishing in the 1930s through its inexpensive paperbacks , sold through Woolworths and other stores for sixpence , bringing high-quality fiction and non-fiction to
224-551: A county by county survey of the monuments of England in ten or more books to both the Cambridge University Press and Routledge before the war, however for various reason his plan came to nothing. It was only through his involvement with Penguin that he was in a position to make a similar suggestion to Allen Lane and be accepted. Pevsner described the project of the Buildings of England as an attempt to fill
336-540: A modern, large-scale industry disseminating all types of information. " Publisher " can refer to a publishing company, organization, or an individual who leads a publishing company, imprint , periodical , or newspaper. The publishing process covering most magazine , journal , and book publishers includes: (Different stages are applicable to different types of publishers) Newspapers or news websites are publications of current reports, articles , and features written by journalists . They are free, sometimes with
448-425: A national institution. Though it had no formal role in the war effort, it was integral to it thanks to the publication of such bestselling manuals as Keeping Poultry and Rabbits on Scraps and Aircraft Recognition, and supplying books for the services and British POWs . In the war's six years, it printed some 600 titles and started 19 new series. At a time of enormous increase in the demand for books, Penguin enjoyed
560-823: A new look to the Penguin cover. It was Marber's suggestion of what came to be called the Marber grid along with the retention of traditional Penguin colour-coding that was to replace the previous three horizontal bars design and set the pattern for the design of the company's paperbacks for the next twenty years. Facetti rolled out the new treatment across the Penguin line starting with crime, the orange fiction series, then Pelicans, Penguin Modern Classics, Penguin Specials, and Penguin Classics, giving an overall visual unity to
672-479: A number of years. Pelican Books was relaunched as a digital imprint in 2014, with four books published simultaneously on 1 May: Economics: A User's Guide by Ha-Joon Chang, The Domesticated Brain by the psychologist Bruce Hood, Revolutionary Russia by Orlando Figes and Human Evolution by the anthropologist Robin Dunbar. In 1965 Penguin entered the field of educational publishing, Allen Lane's aim being to carry
784-677: A particular field and often push the boundaries established in these fields. They usually have peer review processes before publishing to test the validity and quality of the content. A magazine is a periodical published at regular intervals. It features creative layouts, photography, and illustrations that cover a particular subject or interest. Magazines are available in print or digital formats and can be purchased on apps or websites like Readly or accessed free of charge on apps or websites like Issuu . The global book publishing industry consists of books categorized as fiction or non-fiction and print , e-book , or audiobook . The book market
896-400: A premium edition, or paid for, either individually or through a subscription . They are filled with photographs or other media and usually are subsidized with advertising . Typically, they cover local , national, and international news or feature a particular industry. Some organizations charge premium fees if they have the expertise and exclusive knowledge. The news industry is meant to serve
1008-522: A privileged place among its peers. Paper rationing was the besetting problem of publishers in wartime, with the fall of France cutting off supply of esparto grass, one of the constituents of the pulp Penguin used. When rationing was introduced in March 1940, the Ministry of Supply allocated a quota to each publisher as a percentage of the amount that firm used between August 1938 and August 1939. This
1120-403: A registered ISBN to identify it. Directories contain searchable indexed data about businesses, products, and services. They were printed in the past but are now mostly online. Directories are available as searchable lists, on a map, as a sector-specific portal , as a review site (expert or consumer), or as a comparison site . Although some businesses may not consider themselves publishers,
1232-622: A separate business in 1936. By March 1936, ten months after the company's launch on 30 July 1935, one million Penguin books had been printed. Only paperback editions were published until the King Penguin series debuted in 1939, and latterly the Pelican History of Art was undertaken; these works, considered unsuitable as paperbacks because of their lengths and copious illustrations on art paper, were cloth-bound. Penguin Books Inc
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#17327803247121344-598: A series of key texts such as Language, the Learner and the School and The Language of Primary School Children . Following Allen Lane's death in 1970 and the takeover the same year by Pearson Longman, the division discontinued publishing school books and was closed in March 1974. More than 80 teachers, educational journalists and academics signed a letter to the Times Educational Supplement regretting
1456-584: A shared citation. Born in New York City, the son of Stella Commins Ballantine (half-niece of anarchist Emma Goldman ) and the Scottish actor and sculptor Edward James Ballantine, Ian Ballantine received his undergraduate degree from Columbia College and his graduate degree from the London School of Economics . His Master's thesis featured the possibilities of paperback printing. In 1939,
1568-435: A shop with a small margin (or none at all) compared to a website is very cost-effective because it acts as a huge billboard that offers a browsing experience that enables consumers to make purchasing decisions. It gives them a feel for the brand, has a presence in the community, and creates jobs. Also, using social media publishing to advertise has a good ROI if trending, high-quality content is created that reflects positively on
1680-758: A single franchise, e.g., Ballantine Del Rey LucasBooks has the exclusive rights to Star Wars in the United States; Random House UK (Bertelsmann)/Century LucasBooks holds the same rights in the United Kingdom. The video game industry self-publishes through BL Publishing/ Black Library ( Warhammer ) and Wizards of the Coast ( Dragonlance , Forgotten Realms , etc.). The BBC has its own publishing division that does very well with long-running series such as Doctor Who . These multimedia works are cross-marketed aggressively, and sales frequently outperform
1792-623: A subsidized income for publishers. If the advertising has a return on investment (ROI), the publisher can boost income exponentially by increasing the spending. An ROI of up to £10 per £1 invested is possible, as seen in the John Lewis & Partners Christmas campaigns . Likewise, any cost savings that harm the customer/consumer experience can impact a brand in the long term. Multichannel marketing can be more cost-effective in creating an immersive experience that cannot be replicated with one channel. For example, when considering marketing spend,
1904-459: A website, from which anyone can download and read it. An increasing number of authors are using niche marketing online to sell more books by engaging with their readers online. Refer to the ISO divisions of ICS 01.140.40 and 35.240.30 for further information. Publication is the distribution of copies or content to the public . The Berne Convention requires that this can only be done with
2016-404: Is a modern term for publishing a book but printing so few copies or with such lack of marketing, advertising, or sales support that it effectively does not reach the public. The book, while nominally published, is almost impossible to obtain through normal channels such as bookshops, often cannot be ordered specially, and has a notable lack of support from its publisher, including refusal to reprint
2128-421: Is also undertaken by governments, civil society, and private companies for administrative or compliance requirements, business, research, advocacy, or public interest objectives. This can include annual reports , research reports , market research , policy briefings, and technical reports . Self-publishing has become very common. Publishing has evolved from a small, ancient form limited by law or religion to
2240-448: Is an academic publisher run by a university. Oxford University Press is the largest in the world and specializes in research, education, and English language teaching internationally. A catalog is a visual directory or list of a large range of products that allow you to browse and buy from a particular company. In print, this is usually in the format of a softback book or directory. Smaller visual catalogs can be known as brochures. With
2352-421: Is huge, with around 1.5 billion people speaking English. Translation services are also available to make these texts accessible in other languages. Self-publishing makes publishing widely accessible through small print-run digital printing or online self-publishing platforms. E-reader screen technology continues to improve with increased contrast and resolution making them more comfortable to read. Each book has
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#17327803247122464-445: Is little mention of monumental brasses, bells, tracery, the relationship of the building to the landscape. Nor is there much discussion on building techniques, nor industrial architecture, nor on Art Deco buildings, omissions that his critics hold have led to those subjects undervaluation and neglect. Nevertheless, Pevsner's synoptic study brought rigorous architectural history to an appreciative mass audience, and in particular he enlarged
2576-640: The Buildings of England , the Pelican History of Art and Penguin Education . In 1949, Harry F. Paroissien (who had been Sir Allen Lane's deputy) was sent by him to the United States to set up Penguin Books in Baltimore, Maryland. By 1960, a number of forces were to shape the direction of the company, the publication list and its graphic design. On 20 April 1961, Penguin became a publicly listed company on
2688-491: The Harry Potter and James Bond franchises. The publishing landscape is continually evolving. Currently there are four major types of publishers in book publishing: These companies traditionally produce hardcopy books in large print runs. They have established networks which distribute those books to bricks-and-mortar stores and libraries. When a mainstream publisher accepts a book for publication, they require
2800-528: The City of Westminster , London, England. The first Penguin paperbacks were published in 1935, but at first only as an imprint of The Bodley Head (of Vigo Street , London) with the books originally distributed from the crypt of Holy Trinity Church Marylebone . Anecdotally, Lane recounted how it was his experience with the poor quality of reading material on offer at Exeter St Davids station that inspired him to create cheap, well designed quality books for
2912-604: The Penguin Classics , with a translation of Homer 's Odyssey by E. V. Rieu . Between 1947 and 1949, the German typographer Jan Tschichold redesigned 500 Penguin books, and left Penguin with a set of influential rules of design principles brought together as the Penguin Composition Rules , a four-page booklet of typographic instructions for editors and compositors. Tschichold's work included
3024-589: The development of books . The Chinese inventor Bi Sheng made a movable type of earthenware c. 1045 , but there are no known surviving examples of his work. The Korean civil servant Ch'oe Yun-ŭi , who lived during the Goryeo Dynasty, invented the first metal moveable type in 1234–1250 AD. In what is commonly regarded as an independent invention, Johannes Gutenberg developed movable type in Europe around 1450, along with innovations in casting
3136-565: The mass market . Its success showed that large audiences existed for several books. It also affected modern British popular culture significantly through its books concerning politics, the arts, and science. Penguin Books is now an imprint of the worldwide Penguin Random House , a conglomerate formed in 2013 by its merger with American publisher Random House , a subsidiary of German media conglomerate Bertelsmann . Formerly, Penguin Group
3248-477: The 1960s, they published the first authorized paperback edition of J. R. R. Tolkien 's books. Lin Carter edited their Ballantine Adult Fantasy series of classics by H. P. Lovecraft and others in the 1970s. From 1968 through 1975 Ballantine Books published a series of 156 paperbook books under the series title "Ballantine's Illustrated History of World War II", later retitled "Ballantine's Illustrated History of
3360-518: The 1970s. Ian and Betty Ballantine won one special World Fantasy Award for professional work in 1975 and another one shared with Joy Chant and other creators of The High Kings (Bantam, 1983), a reference book on the Matter of Britain that incorporates retellings. (It was also a runner-up in nonfiction Hugo and Locus Award categories.) Their son Richard Ballantine was an author and journalist specializing in cycling topics. Ballantine Books has
3472-495: The Department of Justice, filing a permanent injunction on the merger. Although newspaper and magazine companies still often own printing presses and binderies, book publishers rarely do. Similarly, the trade usually sells the finished products through a distributor who stores and distributes the publisher's wares for a percentage fee or sells on a sale or return basis. Some major publishers have entire divisions devoted to
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3584-614: The Forces Book Club. Penguin received 60 tons a month from Paper Supply in return for 10 titles a month in runs of 75,000 at 5d. Originally, every paperback carried the message, "FOR THE FORCES – Leave this book at a Post Office when you have read it, so that men and women in the Services may enjoy it too" at the bottom of the back cover, inviting the reader to take advantage of the Royal Mail 's free transmission of books to
3696-491: The Greeks and Romans to Victorian Literature to modern classics. For nearly twenty years, variously coloured borders to the front and back covers indicated the original language. The second period of design meant largely black covers with a colour illustration on the front. In 2002, Penguin announced it was redesigning its entire catalogue, merging the original Classics list (known in the trade as "Black Classics") with what had been
3808-468: The Internet, they have evolved into searchable databases of products known under the term e-commerce . Interactive catalogs and brochures like IKEA and Avon allow customers to browse a full range if they have not decided on their purchase. Responsive web and app design will allow further integration between interactive catalog visuals and searchable product databases. Until recently, physical books were
3920-498: The Left Book Club was avowedly pro-Soviet, Penguin and Lane expressed no political preference as their editorial policy, though the widespread belief was that the series was left-leaning since the editor was the communist John Lehmann and its authors were, with a few exceptions, men of the left. Speed of publication and delivery (a turnaround of weeks rather than months) were essential to the topicality and therefore success of
4032-573: The London Stock Exchange; consequently, Allen Lane had a diminished role at the firm though he was to continue as managing director. New techniques such as phototypesetting and offset-litho printing were to replace hot metal and letterpress printing , dramatically reducing cost and permitting the printing of images and text on the same paper stock, thus paving the way for the introduction of photography and novel approaches to graphic design on paperback covers. In May 1960, Tony Godwin
4144-604: The Penguin Books UK blog announced that the project had come to an end. In 2014, the Penguin Hotline was created by Madeline McIntosh. An orange commemorative plaque was unveiled at Exeter train station in May 2017 to mark Lane's significant contribution to the publishing industry. Consonant with Penguin's corporate mission to bring canonical literature to the mass market, the company first ventured into publishing
4256-496: The Penguin English Project. Alongside these and other series, the imprint continued another Penguin tradition by producing Education Specials, titles which focussed on often controversial topics within education and beyond. They included highly topical books such as The Hornsey Affair and Warwick University Ltd , reflecting the student unrest of the late 1960s and contributing to the intense national debate about
4368-632: The Puffin Classics rubric and inaugurated the successful interactive gamebook series Fighting Fantasy . Complementary to the Puffin Club the Puffin School Book Club, addressed specifically to schools and organisations, grew significantly in this period helping to confirm Puffin market position such that by 1983 one in three Penguin books sold was a Puffin. Nikolaus Pevsner first proposed a series of volumes amounting to
4480-670: The Puffin series over the rest of Penguin's books. Graham retired in 1961 and was replaced by Kaye Webb who presided over the department for 18 years in a period that saw greatly increased competition in the children's market as well as a greater sophistication in production and marketing. One innovation of Webb's was the creation of the Puffin Club in 1967 and its quarterly magazine Puffin Post , which at its height had 200,000 members. The Puffin authors' list added Arthur Ransome , Roald Dahl and Ursula K. Le Guin during Webb's editorship and saw
4592-509: The Specials, Genevieve Tabouis 's anti-appeasement tract Blackmail or War sold over 200,000 copies for example. However even this immediacy did not prevent them being overtaken by events: Shiela Grant Duff 's Europe and the Czechs only made it onto the bookstands on the day of the Munich agreement , but nevertheless went on to be a bestseller. Thirty-five Penguin Specials were published before
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4704-541: The US market, and NAL saw the move as a way to gain a hold in international markets. Penguin published Deborah Lipstadt 's book Denying the Holocaust , which accused David Irving of Holocaust denial . Irving sued Lipstadt and Penguin for libel in 1998 but lost in a much publicised court case . Other titles published by Penguin which gained media attention, and controversy, include Massacre by Siné , Spycatcher , which
4816-579: The Violent Century". These were printed in both the United States and United Kingdom. In the 1980s, Bantam books published an 18 book series on the Vietnam war in the same trade paperback format as the earlier Ballantine series, featuring color photographs. After Ballantine Books was acquired by Random House in 1973, the Ballantines became freelance consulting editors and publishers during
4928-612: The World Wide Web in 1989 soon propelled the website into a dominant publishing medium. Wikis and blogs soon developed, followed by online books , online newspapers , and online magazines . This also facilitated the technological convergence of commercial and self-published content and the convergence of publishing and production into online production through the development of multimedia content. A U.S.-based study in 2016 that surveyed 34 publishers found that straight, able-bodied, white females overwhelmingly represent
5040-496: The Writers' Guild of Great Britain (WGGB) have called for reform of the paid-for publishing sector. These unions, representing 14,800 authors, jointly published a report to expose widespread bad practices among companies that charge writers to publish their work while taking away their rights. When an author self-publishes a book, they retain all rights and assume responsibility for all stages of preparing, publishing and distributing
5152-584: The author must cover all the costs of publication, surrender some rights to the publisher, and pay royalties on sales. Vanity presses often engage in deceptive practices or offer costly, poor-quality services with limited recourse available to the writer. In the US, these practices have been cited by the Better Business Bureau as unfavorable reports by consumers. Given the bad reputation of vanity publishing, many vanity presses brand themselves as hybrid publishers. The Society of Authors (SoA) and
5264-633: The author to sign a contract surrendering some rights to the publisher. In exchange, the publisher will take care of all aspects of publishing the book at the publisher's cost. They rely entirely on sales of the book to recoup those costs and make a profit. The author receives a royalty on each sale (and sometimes an advance on royalties when the book is accepted ). Because of the financial risk , mainstream publishers are extremely selective in what they will publish, and reject most manuscripts submitted to them. In 2013, Penguin (owned by Pearson ) and Random House (owned by Bertelsmann ) merged, narrowing
5376-510: The average stand-alone published work, making them a focus of corporate interest. The advent of the Internet has provided an alternative mode of book distribution and most mainstream publishers also offer their books in ebook format. Preparing a book for e-book publication is the same as print publication, with only minor variations in the process to account for the different publishing mediums; E-book publication also eliminates some costs like
5488-614: The book. The author may hire professionals on a fee-for-service basis as needed, (e.g. an editor, cover designer, proofreader) or engage a company to provide an integrated package. Accessible publishing uses the digitization of books to mark them up into XML and produce multiple formats to sell to customers, often targeting those who experience difficulty reading. Formats include a variety of larger print sizes, specialized print formats for dyslexia , eye tracking problems, and macular degeneration , as well as Braille , DAISY , audiobooks , and e-books . Green publishing means adapting
5600-566: The brand. Film, television, radio, and advertisements publish information to their audiences. Computer games, streaming apps, and social media publish content in various ways that can keep audiences more engaged. Marketing additional products closely related to a major film, such as Star Wars , is an example of tie-in publishing. These products include but are not limited to spin-off books, graphic novels, soundtrack albums, computer games, models and toys, social media posts, and promotional publications. Examples of tie-in publishing based on books are
5712-571: The business in 1937 with the publication of George Bernard Shaw 's The Intelligent Woman's Guide to Socialism and Capitalism under the Pelican Books imprint, an imprint designed to educate the reading public rather than entertain. Recognising his own limitations Lane appointed V. K. Krishna Menon as the first commissioning editor of the series, supported by an advisory panel consisting of Peter Chalmers Mitchell , H. L. Bales and W. E. Williams . Several thousand Pelicans were published over
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#17327803247125824-518: The choice of text typeface ). Prior to 2002, the text page typography of each book in the Classics series had been overseen by a team of in-house designers; this department was drastically reduced in 2003 as part of the production costs. The in-house text design department still exists, albeit much smaller than formerly. Recent design work includes the Penguin Little Black Classic series, designed by Claire Mason. Lane expanded
5936-603: The classics in May 1938 with the issue of Penguin Illustrated Classics . The savings from the author's payments on these royalty-free titles were instead invested in commissioning wood-engravings from Robert Gibbings and his circle emanating from the Central School of Arts and Crafts . The books were distinct from the rest of the Penguin marque in their use of a vertical grid (anticipating Tschichold's innovation of 1951) and albertus typeface. The series
6048-512: The closure of the influential imprint. In November 1937, Penguin inaugurated a new series of short, polemical books under the rubric of Penguin Specials with the publication of Edgar Mowrer 's Germany Puts the Clock Back . Their purpose was to offer in-depth analysis of current affairs that would counter the perceived bias of the newspapers in addition to being the company's response to the popularity of Gollancz 's Left Book Club . Whereas
6160-622: The company's list. A somewhat different approach was taken to the Peregrine, Penguin Poets, Penguin Modern Poets, and Penguin Plays series. There were over a hundred different series published in total. Just as Lane well judged the public's appetite for paperbacks in the 1930s, his decision to publish Lady Chatterley's Lover by D. H. Lawrence in 1960 boosted Penguin's notoriety. The novel
6272-547: The consent of the copyright holder, which initially is always the author. In the Universal Copyright Convention , "publication" is defined in Article VI as "the reproduction in tangible form and the general distribution to the public of copies of a work from which it can be read or otherwise visually perceived." Privishing ( priv ate publ ishing , but not to be confused with self-publishing )
6384-590: The country. The first four titles appeared in December 1940; War on Land , War at Sea , War in the Air and On the Farm , and a further nine the following year. Despite Lane's intention to publish twelve a year paper and staff shortages meant only thirteen were issued in the first two years of the series. The Picture Books' 120 titles resulted in 260 variants altogether, the last number 116 Paxton Chadwick's Life Histories ,
6496-469: The creation of the Peacock series of teenage fiction. Tony Lacey took over Webb's editorial chair in 1979 at the invitation of Penguin managing director Peter Mayer when Puffin was one of the few profitable divisions of the beleaguered company. In line with Mayer's policy of more aggressive commercialisation of the Penguin brand Lacey reduced the number of Puffin imprints, consolidated popular titles under
6608-503: The critics. Rieu said of his work that "I have done my best to make Homer easy reading for those who are unfamiliar with the Greek world." He was joined in 1959 by Betty Radice who was first his assistant then, after his retirement in 1964, she assumed the role of joint editor with Robert Baldick . As the publisher's focus changed from the needs of the marketplace to those of the classroom the criticism became more acute, Thomas Gould wrote of
6720-461: The deliberately low price of 6 d . made profitability seem unlikely. This helped Lane purchase publication rights for some works more cheaply than he otherwise might have, since publishers were convinced of the business's short-term prospects. In the face of resistance from the traditional book trade, it was the purchase of 63,000 books by Woolworths Group that paid for the project outright, confirmed its worth, and allowed Lane to establish Penguin as
6832-586: The departure of Facetti in 1972, the defining era of Penguin book design came to an end. Penguin merged with long-established U.S. publisher Viking Press in 1975. The first Penguin Bookshop opened in Covent Garden in 1980. In 1985, Penguin purchased British hardback publisher Michael Joseph and in 1986, Hamish Hamilton . After these acquisitions, Penguin moved its offices to central London (27 Wrights Lane, W8 5TZ). Thus 'Harmondsworth' disappeared as
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#17327803247126944-422: The discount given to retailers (usually around 45 percent). Small publishers, also called independent or indie publishers, operate on a traditional model (i.e. the author surrenders some rights in exchange for the publisher bearing all costs of publishing), but their precise terms can vary greatly. Often, they do not pay an advance on royalties. A hybrid publisher shares the costs of publication (and therefore
7056-460: The end of the 1960s Penguin was in financial trouble, and several proposals were made for a new operating structure. These included ownership by a consortium of universities, or joint ownership by the Cambridge University Press and Oxford University Press , but none of them came to anything. Sir Allen Lane died on 7 July 1970, and six weeks later, Penguin was acquired by Pearson PLC on 21 August 1970. A new emphasis on profitability emerged and, with
7168-581: The first work of children's fiction published under the imprint was Barbara Euphan Todd 's Worzel Gummidge the following year. Another series that began in wartime was the Penguin Poets : the first volume was a selection of Tennyson 's poems (D1) in 1941. Later examples are The Penguin Book of Modern American Verse (D22), 1954, and The Penguin Book of Restoration Verse (D108), 1968. J. M. Cohen's Comic and Curious Verse appeared in three volumes over
7280-506: The forces. However, demand exceeded supply on the home front, leading Lane to seek a monopoly on army books made specifically for overseas distribution. Their established paper supply put Penguin in an especially strong position after the war as rationing continued. For this reason, and for the popular prestige the company enjoyed, many of Penguin's competitors had no choice but to concede paperback reprint rights to it. In 1945, Penguin began what would become one of its most important branches,
7392-492: The gap in English publishing for those multi-volume survey of national art familiar on the continent. In particular Georg Dehio 's Handbuch der deutschen Kunstdenkmaler , a topographical inventory of Germany's important historic buildings that was published in five volumes between 1905 and 1912. Though Pevsner's ambition for the series was to educate and inform the general public on the subtleties of English architectural history,
7504-580: The idea of publishing low-cost, illustrated non-fiction children's books in 1938. Inspired by the Editions Père Castor books drawn by Rojan and the technique of autolithography used in the poster art of the time, Carrington's suggestion for what was to become the Puffin Picture Book series was adopted by Penguin in 1940 when, as Lane saw it, evacuated city children would need books on farming and natural history to help adjust to
7616-552: The immediate commercial imperative was competition with the Shell Guides edited by John Betjeman of which 13 had been published by 1939. With Lane's agreement in 1945 Pevsner began work personally touring the county that was to be the subject of observation aided by notes drawn up by researchers. The first volume, Cornwall , appeared in 1951, and went on to produce 46 architectural guidebooks between then and 1974 of which he wrote 32 alone and ten with assistance. As early as 1954
7728-428: The journal finally closed in autumn 1950 after 40 issues. Publishing Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or free of charge. Traditionally, the term refers to the creation and distribution of printed works , such as books , comic books , newspapers , and magazines . With the advent of digital information systems,
7840-514: The kind of topical journalism that was a feature of the original Penguin Specials. Subsequent Penguin Specials released in 2012 and 2013 continued to include both fiction, including the publication of the works shortlisted for the Monash Undergraduate Prize 2012, and topical journalism. Collected columns of cultural critics were also featured. Noel Carrington , an editor at Country Life magazine, first approached Lane with
7952-515: The mainstream publishing industry to a handful of big publishers as it adapted to digital media. The merger created the largest consumer book publisher globally, with a global market share of more than 25 percent. As of 2022 , approximately 80% percent of the United States trade market for books was controlled by the " Big Five " publishing houses: Penguin Random House , Hachette , HarperCollins , Simon & Schuster , and Macmillan . In November 2020, ViacomCBS agreed to sell Simon & Schuster,
8064-575: The market with 80,000 copies sold compared to its closest rival, Cyril Connolly 's Horizon , which mustered 3,500 sales in its first edition. Penguin New Writing' s editor John Lehmann was instrumental in introducing the British public to such new writers as Lawrence Durrell , Saul Bellow and James Michie. Yet despite popular and critical success further rationing and, after 1945 declining sales, led monthly publication to become quarterly until
8176-492: The mass market. The question of how publishers could reach a larger public had been the subject of a conference at Rippon Hall, Oxford, in 1934 which Lane had attended. Though the publication of literature in paperback was then associated mainly with poor quality lurid fiction, the Penguin brand owed something to the short-lived Albatross imprint of British and American reprints that briefly traded in 1932. Inexpensive paperbacks did not initially appear viable to Bodley Head, since
8288-752: The national dialogue was not sustained after the departure of Godwin in 1967, and with the rise in television journalism the Specials series declined in significance through the 1970s and 1980s. The last Special was published in 1988 with Keith Thompson's Under Siege: Racism and Violence in Britain Today . In December 2011, Penguin launched nine titles as 'Penguin Shorts' which featured the iconic tri-band covers. These books were novellas and short length works of fiction and/or memoirs. In 2012 they became known as Penguin Specials following an agreement with The Economist made in March of that year. These works focused on
8400-420: The next half-century and brought high quality accounts of the current state of knowledge in many fields, often written by authors of specialised academic books. (The Pelican series, in decline for several years, was finally discontinued in 1984.) Aircraft Recognition (S82) by R. A. Saville-Sneath, was a bestseller. In 1940, the children's imprint Puffin Books began with a series of non-fiction picture books;
8512-468: The noticeable deterioration in paperbacks' appearance, it became a practical impossibility to publish books of more than 256 pages, resulting in some titles falling out of print for want of material. In addition to their paper allocation, in 1941 Penguin secured a deal with the War Office , through Bill William's connections with ABCA and CEMA , to supply the troops with books through what was known as
8624-503: The old Penguin Twentieth-Century Classics list, though the silver covers for the latter have so far been retained for most of the titles. Previously this line had been called 'Penguin Modern Classics' with a pale green livery. The redesign – featuring a colourful painting on the cover, with black background and orange lettering – was well received. However, the quality of the paperbacks themselves seemed to decrease:
8736-532: The outbreak of war, including two novels Hašek 's Good Soldier Schweik and Bottome's The Mortal Storm ; they collectively made a significant contribution to the public debate of the time, with many of the more controversial titles being the subject of leading articles in the press. After a hiatus between 1945 and 1949, the Penguin Specials continued after the war under the editorship of first Tom Maschler, then after 1961 Tony Godwin. The first title in
8848-522: The perception of the Victorian achievement in architecture. Wartime paper rationing, which had resulted in a generous allocation to Penguin, also forced the reduction in space for book reviews and advertising in the newspapers and was partly the cause of the folding of several literary journals , consequently left a gap in the magazine market that Lane hoped to fill. In January 1941 the first issue of Penguin New Writing appeared and instantly dominated
8960-452: The place of publication after half a century. (The warehouse at Harmondsworth would remain in operation until 2004.) Also in 1986, Penguin purchased American publisher New American Library (NAL) and its hard-cover affiliate E. P. Dutton . New American Library had originally been Penguin U.S.A. and had been spun off in 1948 because of the high complexity of import and export regulations. Penguin repurchased it in order to extend its reach into
9072-573: The primary source of recording knowledge. For accessibility and global reach, this content can be repurposed for the web. The British Library , for example, holds more than 170 million items with 3 million new additions each year. With consent, content can be published online through e-books, audio books, CMS -based websites, online learning platforms, videos, or mobile apps. On the Internet, writers and copy editors are known as content writers and content editors, although their roles vary from their print-based counterparts. Advertising can provide income or
9184-489: The public interest, hold people and businesses to account, and promote freedom of information and expression. Editors manage the tone of voice of their publication; for example, negative versus positive articles can affect the reader's perspective. A journal is an academic or technical publication also available in digital and(or) print format, containing articles written by researchers, professors, and individuals with professional expertise. These publications are specific to
9296-457: The publishing industry in the US. Salon described the situation as a "lack of diversity behind the scenes in book world." A survey in 2020 by the same group found there has been no significant statistical change in the lack of diversity since the 2016 survey. Lack of diversity in the American publishing industry has been an issue for years. Within the industry, the least amount of diversity
9408-410: The publishing process to minimize environmental impact. One example is the concept of on-demand printing, using digital or print-on-demand technology. This cuts down the need to ship books since they are manufactured close to the customer on a just-in-time basis. A further development is the growth of online publishing, where no physical books are produced. The author creates an e-book and uploads it to
9520-406: The purpose of higher education. Other titles featured the radical and influential ideas about schooling propounded by writers and teachers from America and elsewhere. Penguin Education also published an extensive range of Readers and introductory texts for students in higher education, notably in subjects such as psychology, economics, management, sociology and science, while for teachers it provided
9632-602: The radical and populist spirit of Pelicans into the schoolbook market. His final major initiative, the division was established as a separate publishing operation from Harmondsworth, and based in West Drayton in Middlesex. During its nine-year life it had a major impact on school books, breaking new ground in their concept and design and strongly influencing other publishers' lists. Among the most successful and influential series were Voices and Junior Voices, Connexions, and
9744-422: The rarer purple and white for essays and belles lettres and grey and white for world affairs. Lane actively resisted the introduction of cover images for several years. Some recent publications of literature from that time have duplicated the original look. In 1937, Penguin's headquarters were established at Harmondsworth , Middlesex (now part of Greater London). The Second World War saw Penguin emerge as
9856-614: The revived series was William Gallacher 's The Case for Communism . Godwin initiated the "What's Wrong with Britain" series of Specials in the run up to the 1964 election, which constituted a platform for the New Left's brand of cultural analysis that characterised the leftist political radicalism of the 1960s. Indeed, Penguin Books contributed to the funds that set up Richard Hoggart and Stuart Hall 's Centre for Contemporary Cultural Studies at Birmingham University in 1964. This brief period of revival for Penguin Specials in contributing to
9968-471: The rights of their children's books. The first five titles ( Worzel Gummidge , Cornish Adventure , The Cuckoo Clock , Garram the Hunter and Smokey ) were published in the three horizontal stripes company livery of the rest of the Penguin output, a practice abandoned after the ninth volume when full-bleed colour illustrated covers were introduced, a fact that heralded the much greater design freedom of
10080-442: The risks) with the author. Because of this financial risk, they are selective in what they publish. The contract varies according to what is negotiated between author and company, but will always include the surrender of some rights to the publisher. Hybrid publishing is the source of debate in the publishing industry, due to the tendency of vanity presses to masquerade as hybrids. A vanity press will publish any book. In return,
10192-555: The scope has expanded to include digital publishing such as e-books , digital magazines , websites , social media , music , and video game publishing . The commercial publishing industry ranges from large multinational conglomerates such as News Corp , Pearson , Penguin Random House , and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and academic and scientific publishing . Publishing
10304-483: The scribes of Europe had produced since Constantine founded his city in A.D. 330." The history of modern newspaper publishing started in Germany in 1609, with the publication of magazines following in 1663. Missionaries brought printing presses to sub-Saharan Africa in the mid-18th century. Historically, publishing has been handled by publishers , although some authors self-published. The establishment of
10416-402: The series "most of the philosophical volumes in the Penguin series are bad – some very bad indeed. Since Plato and Aristotle are the most read philosophers in the world today, and since some of these Penguin translations are favourites among professional philosophers in several countries, this amounts to a minor crisis in the history of philosophy." The imprint publishes hundreds of classics from
10528-880: The series to which the title belonged; this is sometimes referred to as the horizontal grid. In the central white panel, the author and title were printed in Gill Sans , and in the upper band was a cartouche with the legend "Penguin Books". The initial design was created by then 21-year-old office junior Edward Young , who also drew the first version of the Penguin logo . Series such as Penguin Specials and The Penguin Shakespeare had individual designs (by 1937, only S1 and B1-B18 had been published). The colour schemes included: orange and white for general fiction, green and white for crime fiction, cerise and white for travel and adventure, dark blue and white for biographies, yellow and white for miscellaneous, red and white for drama; and
10640-610: The series was in commercial difficulty and required sponsorship to continue, a grant from the Leverhulme Trust amongst other sources secured its completion. The series continued after Pevsner's death in 1983, financed in part by the Pevsner Books Trust and published by Yale University Press . Pevsner's approach was of Kunstgeschichte quite distinct from the antiquarian interest of local and family history typical of English county histories. Consequently, there
10752-450: The spines were more likely to fold and bend. The paperbacks are also printed on non-acid-free pulp paper, which, by some accounts, tends to yellow and brown within a couple of years. The text page design was also overhauled to follow a more closely prescribed template, allowing for faster copyediting and typesetting, but reducing the options for individual design variations suggested by a text's structure or historical context (for example, in
10864-497: The third largest book publisher in the United States, to Penguin Random House in a deal that, if it had gone through, would have formed the largest publishing company in the world. On November 2, 2021, the United States Department of Justice filed a lawsuit (U.S. v. Bertelsmann SE & CO. KGaA, et al.) to block the merger on antitrust grounds, and on October 31, 2022, the D.C. District Court ruled in favor of
10976-540: The title. A book that is privished may be referred to as "killed." Depending on the motivation, privishing may constitute a breach of contract , censorship , or good business practice (e.g., not printing more books than the publisher believes will sell in a reasonable length of time). Publishing became possible with the invention of writing and became more practical upon the introduction of printing . Before printing, distributed works were copied manually by scribes . Due to printing, publishing progressed hand-in-hand with
11088-469: The type based on a matrix and hand mould . The invention of the printing press gradually made books less expensive to produce and more widely available. Early printed books, single sheets, and images created before 1501 in Europe are known as incunables or incunabula . "A man born in 1453, the year of the fall of Constantinople , could look back from his fiftieth year on a lifetime in which about eight million books had been printed, more perhaps than all
11200-453: The way the data is displayed is published. A textbook is an educational book, or e-book, that contains information on a particular subject and is used by people studying that subject. The need for textbook publishing continues due to the global need for education. Textbooks from major publishers are being integrated with online learning platforms for expert knowledge and access to a library of books with digital content. A university press
11312-473: The woodcut illustrated covers of the classics series (also known as the medallion series), and with Hans Schmoller , his eventual successor at Penguin, the vertical grid covers that became the standard for Penguin fiction throughout the 1950s. By this time the paperback industry in the UK had begun to grow, and Penguin found itself in competition with then fledgeling Pan Books . Many other series were published such as
11424-491: The year of his marriage to Elizabeth "Betty" Norah, he initiated the distribution of Penguin Books in the United States (Penguin U.S. was later renamed New American Library ). As a team, the Ballantines were involved in the formation of Bantam Books in 1945, and he was the first president of Bantam from 1945 to 1952. Ballantine Books was one of the earliest publishers of science fiction paperback originals , with writers including Arthur C. Clarke and Frederik Pohl . During
11536-482: Was appointed as editorial adviser, rapidly rising to Chief Editor from which position he sought to broaden the range of Penguin's list and keep up with new developments in graphic design. To this end, he hired Germano Facetti in January 1961, who was to decisively alter the appearance of the Penguin brand. Beginning with the crime series, Facetti canvassed the opinion of a number of designers including Romek Marber for
11648-560: Was at the time unpublished in the United Kingdom and the predicted obscenity trial, R v Penguin Books Ltd , not only marked Penguin as a fearless publisher, it also helped drive the sale of at least 3.5 million copies. Penguin's victory in the case heralded the end to the censorship of books in the UK, although censorship of the written word was only finally defeated after the Inside Linda Lovelace trial of 1978. By
11760-487: Was in higher-level editorial positions. Publishing on specific contexts Publishing tools Ian Ballantine Ian Keith Ballantine (February 15, 1916 – March 9, 1995) was an American publisher who founded and published the paperback line of Ballantine Books from 1952 to 1974 with his wife, Betty Ballantine . The Ballantines were both inducted by the Science Fiction Hall of Fame in 2008, with
11872-403: Was incorporated in 1939 to satisfy US copyright law; and, despite being a late entrant into an already well established paperback market, enjoyed further success under vice president Kurt Enoch with such titles as What Plane Is That and The New Soldier Handbook . The company's expansion saw the hiring of Eunice Frost —first as a secretary, then as an editor, and ultimately as a director, who
11984-539: Was issued hors série in 1996 by the Penguin Collector's Society. Inexpensive paperback children's fiction did not exist at the time Penguin sought to expand their list into this new market. To this end Eleanor Graham was appointed in 1941 as the first editor of the Puffin Story Books series, a venture made particularly difficult due to the resistance of publishers and librarians in releasing
12096-430: Was not a financial success and the list ceased after just ten volumes the same year it began. Penguin returned to classics with the printing of E. V. Rieu 's translation of Homer's Odyssey in 1946, which went on to sell three million copies. Penguin's commercial motivation was, as ever, populist; rendering the classics in an approachable modern English was therefore a difficult task whose execution did not always satisfy
12208-701: Was particularly advantageous to Penguin, who, as a volume printer, was very successful that year. Further, in a deal with the Canadian Government , Penguin agreed to exclusively publish editions for their armed forces, for which they were paid in tons of paper. By January 1942 the Book Production War Economy Agreement regulations came into force which determined rules on paper quality, type size and margins. Consequently, Penguin eliminated dust jackets, trimmed margins and replaced sewn bindings with metal staples. Aside from
12320-442: Was suppressed in the UK by the government for a time, and The Satanic Verses , leading to its author Salman Rushdie having to go into hiding for some years after Ayatollah Khomeini of Iran issued a Fatwā , an edict amounting to a sentence of death against him. In 2006, Penguin attempted to involve the public in collaboratively writing a novel on a wiki platform. They named this project A Million Penguins . On 7 March 2007,
12432-494: Was to have a pivotal influence in shaping the company. In 1945 she was entrusted with the reconstruction of Penguin Inc after the departure of its first managing director, Ian Ballantine . From the outset, design was essential to Penguin's success. Avoiding the illustrated gaudiness of other paperback publishers, Penguin opted for the simple appearance of three horizontal bands, the upper and lower of which were colour-coded according to
12544-708: Was wholly owned by British Pearson plc , the global media company which also owned the Financial Times . When Penguin Random House was formed, Pearson had a 47% stake in the new company, which was reduced to 25% in July 2017. Since April 2020, Penguin Random House has been a wholly owned subsidiary of Bertelsmann. It is one of the largest English-language publishers known as the Big Five , along with Holtzbrinck / Macmillan , Hachette , HarperCollins and Simon & Schuster . Penguin Books has its registered office in
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