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50-476: Prell was introduced by Procter & Gamble in 1947. The original formula was a clear green concentrate packaged in a tube. In 1955 Prell was marketed for women "who want their hair to have that radiantly alive look". A woman held the Prell bottle with her hands on both sides, directly in front of her face. Prell and Head & Shoulders , also made by Procter & Gamble, were the two best-selling shampoos in

100-520: A "skin care bar" that would address customer complaints about dryness but would not float like the original. In October 2001, P&G tested the sinking bar soap as part of an advertising campaign in the United States, in a six-month plan to release 1,051 soap bars that sink, among other bars that float, to see if people would notice the sinking bars, even if given a cash reward of up to $ 250,000. The D. L. Blair company, part of Draft Worldwide ,

150-576: A billion dollars in net annual sales. Most of these brands – including Bounty, Crest, Always , and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $ 57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands. P&G's products are available in North America, Latin America, Europe,

200-612: A longform series deal with Stone Village Television in January 2020. In February 2020, P&G joined Imagine Documentaries' five project slate including Mars 2080 , the project closest to production. Ivory (soap) Ivory ( French : Savon d'Ivoire ) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over

250-471: A major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $ 1 million. In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas . In the television era, P&G sponsored and produced some twenty soap operas across six decades before

300-589: A number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee , Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol ), Richardson-Vicks, Noxell ( Noxzema ), Shulton's Old Spice , Max Factor , the Iams Company, and Pantene , among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives , and subsequently sued Bankers Trust for fraud; this placed their management in

350-417: A product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling . Amid the recent concerns parents have voiced on the ingredients in diapers, Pampers launched Pampers Pure collection in 2018, which is a "natural" diaper alternative. Procter & Gamble acquired

400-470: A standard procedure. However, company records indicate that the design of Ivory did not come about by accident. In 2004, over 100 years later, the P&;G company archivist Ed Rider found documentation that revealed that James N. Gamble, who was a chemist, had discovered how to make the soap float and noted the result in his writings. In October 1992, Procter & Gamble market-tested a new Ivory formula,

450-661: A statement made by William Gipson, P&G's chief global diversity officer. In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognized as the most desirable FMCG business to work for in Africa. P&G was recognized as one of Forbes World's Most Reputable Companies in 2016, 2017, and 2023. As of 2015, 21 of P&G's brands have more than

500-508: A unit of the Interpublic Group of Companies , was assigned to administer the contest. Ivory is currently a small brand by P&G standards. The Ivory brand includes the classic bar soap, clear liquid soap (discontinued before 2016), hair and body wash, dish liquid, and a mild laundry detergent (not a soap) product called Ivory Snow. Research in 2001 by Lehman Brothers revealed that the U.S. sales of all Ivory products, including

550-431: A wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway , respectively, its product portfolio also included food , snacks , beverages , and batteries . P&G

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600-574: Is incorporated in Ohio . In 2014, P&G recorded $ 83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley , the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate". In 2023,

650-501: Is named "Ivorydale". Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, " 99 + 44 ⁄ 100 % Pure", which was in use by 1895, was based on the results of an analysis by an independent laboratory that Harley Procter hired to demonstrate that Ivory was purer than the castile soap available at the time. The original Ivory bar soap was whipped with air in its production and floated in water, although P&G discontinued this version of

700-467: Is sometimes considered a detergent instead of a soap. New varieties of Ivory soap contain new ingredients. Simply Ivory (French: simplement ivory ) contains sodium tallowate and/or sodium palmate , water, sodium cocoate or sodium palm kernelate, glycerin, sodium chloride, fragrance, and one or more of the following: coconut acid , palm kernel acid , tallow acid, palmitic acid , and tetrasodium EDTA . Adding glycerol and fatty acids typically reduces

750-505: The Hallmark Channel in 2013. In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production. P&G funded a six-episode series, Activate , on National Geographic in 2019 focusing on extreme poverty, inequality and sustainability in conjunction with not-for-profit Global Citizen and production company Radical Media. The company agreed to

800-515: The United States in June 1977. Procter & Gamble had the highest advertising budget in the shampoo industry. The firm of Wells, Rich, Greene carried out advertising for Prell. Prior to December 1, 1973, Prell billings were coordinated by Benton & Bowles . In advertisements the quasi-liquid Prell would induce a pearl to sink slowly to the bottom of a container. Procter & Gamble sold

850-444: The 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory . William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in

900-533: The European Iams business to Spectrum Brands in December 2014. In August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits. In March 2015, the company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy , part of a brand-restructuring operation. This deal

950-860: The Heart: The Ricky Bell Story , which was co-produced by The Landsburg Company , and they continued to produce the People's Choice Awards until the show was sold to E! channel in April 2017. In 2007, PGP teamed up with the now-defunct Cookie Jar Group to produce the Flash-animated children's series Will and Dewitt , which featured the character Dewitt, the mascot for the Pampers baby product line's former sub-brand, Kandoo. With Walmart, PGP sponsored Family Movie Night on broadcast networks in 2010–2011 and Walden Family Theater on

1000-482: The Middle East, Africa, Asia, Australia, and New Zealand. In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy , Gain , Tide , Febreze , and Dawn . According to Advertising Age , Procter & Gamble spent $ 4.3 billion advertising their various brands in the United States in 2015, making it

1050-487: The United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911 the company began producing Crisco , a shortening made of vegetable oils rather than animal fats . Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. By 1921, it had become

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1100-972: The acquisition of Gillette , forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell , Braun , and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission , with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight , and Gillette's Rembrandt toothpaste line to Johnson & Johnson . The deodorant brands Right Guard , Soft and Dri, and Dry Idea were sold to Dial Corporation . In 2001, Liquid Paper and Gillette's stationery division, Paper Mate , were sold to Newell Rubbermaid . The companies officially merged on October 1, 2005. In 2008, P&G branched into

1150-557: The acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($ 4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019. In November 2018, P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019. In 2023, the company began optimizing its product offering. As part of this strategy, it plans to eliminate

1200-414: The board include: In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 directors were female and had all been on Fortune 's annual Most Powerful Women list. In March 2011, Rajat Gupta resigned from the board after an SEC accusation of Galleon Group insider trading . In May 2013, Robert A. McDonald announced his retirement and

1250-488: The bottom 25% of SKUs , which contribute very little to absolute retail sales. According to other comparable companies, a similar share of SKUs represents between 2% and 2.5% of its turnover at a global level. For the fiscal year 2018, Procter & Gamble reported earnings of US$ 9.750 billion, with an annual revenue of US$ 66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $ 86 per share in 2017, and its market capitalization

1300-700: The brand to Prestige Brands International in November 1999. Prestige then sold Prell, along with its other two shampoo brands, Denorex and Zincon, to Ultimark Products in October 2009 in order to focus more on their two larger segments: over-the-counter healthcare and household cleaning products. In July 2016, Scott's Liquid Gold-Inc. acquired Prell, along with the Denorex and Zincon brands, from Ultimark products. Prell Products Inc. acquired Prell from Scott's Liquid Gold in 2022. Prell launched an additional version in

1350-431: The company announced the sale of 43 of its beauty brands to Coty , a beauty-product manufacturer, in a US$ 13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture. The sale was completed on October 3, 2016. In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares. In December 2018, Procter & Gamble completed

1400-509: The company at 15th place of the "World's Most Admired Companies" list. Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders". In October 2008, P&G was named one of " Canada's Top 100 Employers " by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine . Later that month, P&G was also named one of Greater Toronto's Top Employers , which

1450-841: The company was ranked 55th in the Forbes Global 2000 . Jon Moeller is the president and CEO of P&G since 2021. Candlemaker William Procter , born in England, and soap maker James Gamble , born in Ireland , both emigrated to the US from the United Kingdom. They initially settled in Cincinnati, Ohio , and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble

1500-520: The first liquid synthetic detergent in 1949. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride , known as Crest . Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy -branded fabric softener in 1960 and Bounce fabric softener sheets in 1972. From 1957 to 1968, Procter & Gamble owned Clorox ,

1550-402: The first radio serial dramas in the 1930s. As the company was known for Ivory soap, the serials became known as " soap operas ". With the rise of television in the 1950s and 1960s, most of the new serials were sponsored, produced and owned (20 series) by the company (including The Guiding Light , which had begun as a radio serial, and made the transition to television lasting 72 years). Though

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1600-505: The food business in 2012 when it sold its Pringles snack food business to Kellogg's for $ 2.75 billion after the $ 2.35 billion deal with former suitor Diamond Foods fell short. The company had previously sold Jif peanut butter , Crisco shortening and oils, and Folgers coffee in separate transactions to fellow Ohio-based company Smucker's . In April 2014, the company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $ 2.9 billion. It sold

1650-533: The last P&G-produced show, As the World Turns , left the air in 2010, The Young and the Restless , produced by Sony Pictures Television and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2017, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble. These past serials were produced by Procter & Gamble: Procter & Gamble also

1700-841: The last of its shows ended in 2010. The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co. , based in Newcastle upon Tyne , England. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, until quite recently, when they moved to The Heights, Brooklands . Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946, Prell shampoo in 1947 and Joy,

1750-518: The late 1990s called Prell Thickening Formula. Instead of being green, this product was colorless and boasted volumizing abilities. It was pulled from the market in 2009, after Prestige Brands sold Prell, along with anti-dandruff shampoo Denorex, to Ultimark. Procter %26 Gamble The Procter & Gamble Company ( P&G ) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio , founded in 1837 by William Procter and James Gamble . It specializes in

1800-510: The leading American manufacturer of liquid bleach; however, the Federal Trade Commission challenged the acquisition, and the U.S. Supreme Court decided against P&G in April 1967. One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders . Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed

1850-602: The liquid soap and dish detergent, represented less than 1% of P&G's total worldwide sales in the 52 weeks ended September 9, 2001. A classic Ivory soap bar contains sodium tallowate , sodium cocoate or sodium palm kernelate, water , sodium chloride , sodium silicate , magnesium sulfate , and fragrance . The soap has a determined pH value of 9.5. Ivory dishwashing liquid contains water, sodium lauryl sulfate , sodium laureth sulfate , alkyl dimethyl amine oxide , sodium chloride, PPG-26 , cyclohexanediamine , phenoxyethanol , methylisothiazolinone , and fragrance. It

1900-606: The record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray . P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another . On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $ 3.1 billion. P&G exited

1950-421: The soap in 2023, and the new version no longer floats. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the company chose to sell the "ruined" batch because the added air did not change the basic ingredients of the soap. When appreciative letters about the new, floating soap inundated the company, P&G ordered the extended mix time as

2000-428: The syndicated comedy series Throb . In 1985, they produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck ; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Columbia TriStar Television but withdrew before the series premiere due to early press reviews. They also produced the 1991 TV movie A Triumph of

2050-558: The top advertiser in the country. Manufacturing operations are based in these countries: In the 2021 review of WIPO 's annual World Intellectual Property Indicators Procter & Gamble ranked ninth in the world, with 57 designs in industrial design registrations being published under the Hague System during 2020. This position is down on their previous sixth-place ranking for 65 industrial design registrations being published in 2019. Procter & Gamble produced and sponsored

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2100-481: The unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra . Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. In January 2005, P&G announced

2150-521: The years, the brand has been extended to other varieties and products. In 1840, the J.B. Williams Company in Glastonbury, Connecticut , manufactured soap under the name Ivorine. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, which later developed Ivory. In 1879, James Norris Gamble, son of Procter & Gamble co-founder James Gamble and a trained chemist, developed an inexpensive white soap. The name Ivory

2200-602: Was announced by the Toronto Star newspaper. In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn. In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor. In November 2013, Glassdoor also named them as a top 25 company for career opportunities. In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list. In November 2014, P&G came out publicly in support of same-sex marriage in

2250-590: Was created by Harley Procter, the other founder's son, who was inspired by the quote "[a]ll thy garments smell of myrrh and aloes and cassia out of the ivory palaces", from Psalm 45 of the Bible . In September 1879, Procter & Gamble trademarked "Ivory" as the name of its new soap product. As Ivory is one of P&G's oldest products – it was first sold in 1879 – P&G is sometimes called "Ivory Towers", and its factory and research center in St. Bernard, Ohio ,

2300-541: Was created. From 1858 to 1859, sales reached $ 1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War , the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In

2350-458: Was replaced by A.G. Lafley , who returned as chairman, president, and CEO. Procter & Gamble is a member of the U.S. Global Leadership Coalition , a Washington, DC–based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked

2400-399: Was the first company to produce and sponsor a prime-time serial, a 1965 spin-off of As the World Turns called Our Private World . In 1979, PGP produced Shirley , a prime-time NBC series starring Shirley Jones , which lasted 13 episodes. They also produced TBS ' first original comedy series, Down to Earth , which ran from 1984 to 1987 (110 episodes were produced). They also distributed

2450-574: Was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy. Later that same year in July,

2500-420: Was valued at over US$ 221.5 billion in October 2018. The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. As of July 1, 2016 , the company structure has been categorized into ten categories and six selling and market organizations. As of March 2024 the board of directors of Procter & Gamble has 15 members: Previous members of

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