A promo (a shorthand term for promotion ) is a form of commercial advertising used in broadcast media , either television or radio , which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks , although sometimes they appear during another program.
21-494: For the Misplaced Pages content guideline, see WP:PROMO Promo or promos may refer to: Promotions and advertising [ edit ] Promo (media) , a form of commercial advertising used to promote television or radio programs Promo (professional wrestling) , a televised interview in which a wrestler's on-screen personality is promoted to the fans Promotion (marketing) , one of
42-534: A program concludes; the length of these breaks can vary depending on the start time of the succeeding program, it is feasible for multiple program promotions to be shown within the break until the start of the next program. An ad in the lower third of a TV screen during a show helps to remind people what network they are watching. Called a snipe , this type of promotion targets people, especially younger people, who are used to seeing such items when they look at computer screens or cell phones. Some people have criticized
63-409: A special-interest feature segment. The airdate and time of the program's broadcast as well as the name and/or logo of the station or network that the program will be broadcast on are displayed either at the end of or throughout the promo (in the latter case, the airtime and network/station may be displayed before it is mentioned by the announcer ). Until the mid-1980s, on broadcast television stations
84-523: Is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas , though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on
105-401: Is ill-suited for digital broadcasting. In these cases, the outlying areas of a TMA may only be served by cable and satellite, or perhaps by small translators . (There are some cases, such as that of Olean, New York , where a sizable number of independent stations operate, but none carry any major network affiliation unless they operate as translators. Because of this, Olean is considered part of
126-410: Is may often be done in a humorous and/or parodical manner. Most radio promos utilize this format as well, with a host of the program discussing the show itself, though some feature audio clips from past editions of the radio broadcast. Broadcast television stations promote upcoming newscasts by featuring teases of select story packages to be featured in the broadcast, such as an investigative report or
147-570: Is used by advertisers to determine how to reach a specific audience . In countries such as the United States, media regions are defined by a privately held institution without government status; in countries such as the United Kingdom , government-run television stations map their own regions. A Television Market Area ( TMA ) is a group of counties in the United States covered by a specific group of television stations . The term
168-587: Is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations , at 47 CFR § 76.51 and FCC.gov. The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ( "must-carry" rules ). These market areas can also be used to define restrictions on rebroadcasting of broadcast television signals. Generally speaking, only stations within
189-689: The Buffalo, New York market despite none of that city's major signals reaching the city from 70 miles [110 km] away.) Conversely, a geographically small market such as Erie, Pennsylvania may have stations where their signal spills well over into neighboring TMAs (most of Chautauqua County, New York , is closer to Erie than Buffalo, but the county is also located within the Buffalo DMA). Arbitron (now Nielsen Audio) also maintained similar areas for television ratings, each called an "area of dominant influence" (ADI), which were first created in 1966. For
210-607: The United States , radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television ratings. Market researchers also subdivide ratings demographically between different age groups, genders , and ethnic backgrounds, as well as psychographically between income levels and other non-physical factors. This information
231-465: The 1993–1994 television season, there were 209 ADIs in the continental United States. Arbitron stopped offering a television ratings service in late 1993. Nielsen Audio (previously Arbitron) maintains smaller areas for radio stations ; each is called an Arbitron Radio Metro . Whereas a typical TMA may cover ten counties, an Arbitron market generally covers two to four, and a TMA may contain two to four separate Radio Metros. There are 302 Radio Metros in
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#1732773220086252-436: The center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita – Hutchinson, Kansas ; Chico – Redding, California ; Albany – Schenectady – Troy, New York ; and Harrisburg – Lebanon – Lancaster – York, Pennsylvania ). In
273-471: The edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements , which are compiled in the United States by Nielsen Media Research . Nielsen has measured both television and radio audiences since its acquisition of Arbitron , which was completed in September 2013. Markets are identified by the largest city, which is usually located in
294-476: The four aspects of marketing Promotional music videos , such as those played on MTV Promotional recording , a recording distributed free in order to promote a commercial recording Other uses [ edit ] Promo.com , a video maker and a cloud-based video creation service "Promos" ( The Office ) PROMO , an American advocacy group Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with
315-419: The most common, although some occasionally run as little as five seconds or as long as 90 seconds. Most promos comprise video or audio clips of scenes or segments from an upcoming program, such as a television or radio series, film or special . Some television promos, particularly for an upcoming television series, are in a monologue format in which a star or host of the program breaks the fourth wall , which
336-453: The most viewers. There are 210 Nielsen DMAs in the United States, 70 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets). TMAs may cover a much larger area than the stations that serve it, especially since the digital television transition . This is particularly true in markets that have hilly or mountainous terrain that
357-425: The practice because it is distracting, and such ads may cover up subtitles and prevent information from being seen. In some cases, the additional information can help people understand a story, but in others, too much information can interfere with communication. Media market A media market , broadcast market , media region , designated market area (DMA) , television market area , or simply market
378-497: The same market area can be rebroadcast. The only exception to this rule is the " significantly viewed " list. Virtually all of the United States is located within the boundaries of exactly one TMA. A similar term used by Nielsen Media Research is the Designated Market Area (DMA), and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract
399-478: The tail end of a syndicated program promos where the program's logo is shown (many stations use this treatment on promos for programs airing on networks that the station maintains an affiliation, such as Fox and The CW ) or show the latter portion of the promo within a box surrounded by the graphic. Premium cable channels and other television networks that do not accept outside advertising traditionally only air promos during pre-determined breaks that start after
420-415: The text showing the date and time, along with the station logo were displayed on the bottom of the screen. Unlike with broadcast and cable television, airtime information is not pre-displayed on promos for syndicated programs , as syndicated programs are typically aired at different times depending on the market ; they are instead inserted by the station itself). However, stations now posterize graphics over
441-513: The title Promo . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Promo&oldid=1097143183 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Promo (media) Promos typically run from 15 to 60 seconds, with 30-second spots being
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