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68-798: The song was originally teased through a TikTok video and at a live performance in Madrid , where he sang a part of it and his audience "echoing" its other lyrics. "Quema" debuted at number 92 on the Billboard Hot 100 with 6.1 million official streams in the United States, making it Castro's first entry on the chart. It also received a Platinum certification in the Latin field by the Recording Industry Association of America (RIAA) for selling over 60 thousand copies in

136-525: A Question" and "Duet". In this regard, Musical.ly had an option called "Best Fan Forever", through which users can select certain followers who can participate in duets with them. Users could also send private messages to their friends using the direct.ly feature. Musical.ly also had its own unique verification feature, in which a crown was showcased at the top of a verified user's profile. Users called this being "crowned." Users could save private videos or publicly upload them as well. This "private" saving feature

204-859: A backing track to the song. In response, began creating a "crowdsourced" project called Ratatouille the Musical . Since Mertzlufft's video, many new elements including costume design, additional songs, and a playbill have been created. On 1 January 2021, a full one-hour virtual presentation of Ratatouille the Musical premiered on TodayTix . It starred Titus Burgess as Remy, Wayne Brady as Django, Adam Lambert as Emile, Kevin Chamberlin as Gusteau, Andrew Barth Feldman as Linguini, Ashley Park as Colette, Priscilla Lopez as Mabel, Mary Testa as Skinner, and André De Shields as Ego. A viral TikTok trend known as " devious licks " involves students vandalizing or stealing school property and posting videos of

272-498: A backlash from users of Instagram, Spotify, and Twitter. In March 2022, The Washington Post reported that Facebook's owner Meta Platforms paid Targeted Victory—a consulting firm backed by supporters of the U.S. Republican Party —to coordinate lobbying and media campaigns against TikTok and portray it as "a danger to American children and society". Its efforts included asking local reporters to serve as "back channels" of anti-TikTok messages, writing opinion articles and letters to

340-402: A change in speed or reversing the motion of the recording. Additionally, Musical.ly also had a feature to create shorter videos, named "live moments", which were essentially GIFs with music. Users could "remuse" (reuse) sounds created by other users, which instills a new level of engagement with the content. Other ways in which users could interact with each other were through features such as "Ask

408-400: A deal was confirmed between ByteDance and Oracle in which the latter will serve as a partner to provide cloud hosting. In November 2020, TikTok signed a licensing deal with Sony Music . In December 2020, Warner Music Group signed a licensing deal with TikTok. The advertising revenue of short video clips is lower than other social media: while users spend more time, American audience

476-459: A feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends. Many stars got their start on musical.ly , which merged with TikTok on 2 August 2018. These include Loren Gray , Baby Ariel , Zach King , Lisa and Lena , Jacob Sartorius , and many others. Loren Gray remained the most-followed individual on TikTok until Charli D'Amelio surpassed her on 25 March 2020. Gray's

544-572: A limit on direct messages. The app expanded its parental controls feature called "Family Pairing" in September 2020 to provide parents and guardians with educational resources to understand what children on TikTok are exposed to. Content for the feature was created in partnership with online safety nonprofit, Internet Matters . In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Accounts of users that are of age, have at least 100,000 followers and agree to

612-645: A major part in making " Old Town Road " by Lil Nas X one of the biggest songs of 2019 and the longest-running number-one song in the history of the US Billboard Hot 100 . TikTok has allowed many music artists to gain a wider audience, often including foreign fans. For example, despite never having toured in Asia, the band Fitz and the Tantrums developed a large following in South Korea following

680-401: A major platform, in contrast to Warner Music, which had recently renewed its own licensing deal with TikTok. In March 2024, Universal Music Publishing Group removed its catalogue of 4 million compositions from TikTok. In April 2024, Taylor Swift 's music returned to the platform. The app has spawned numerous viral trends , internet celebrities , and music trends around the world. Duets,

748-512: A model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. Content promoting cosmetic surgery is popular on TikTok and has spawned several viral trends on the platform. In December 2021, Plastic and Reconstructive Surgery , the journal of the American Society of Plastic Surgeons , published an article about the popularity of some plastic surgeons on TikTok. In

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816-678: A new app called TikTok Notes. The app is not released yet; however, TikTok confirmed it is being working on. TikTok Notes will be a direct competitor to Instagram for photo sharing. Jasmine Enberg, a principal social media analyst at eMarketer , observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny. On 18 April, Notes first released to users in Canada and Australia for limited testing. The mobile app allows users to create short videos, which often feature music in

884-483: A series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the year. The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday , with TikTok instead aiming to be a social hub for the gaming community. According to data from app analytics group Sensor Tower, advertising on TikTok in

952-406: A specific video, over which it is placed in a small window that is movable around the screen. Its "duet" feature allows users to film a video aside from another video. The "duet" feature was another trademark of musical.ly . The duet feature is also only able to be used if both parties adjust the privacy settings. Videos that users do not want to post yet can be stored in their "drafts". The user

1020-447: A trend known as the #NoseJobCheck trend was going viral on TikTok. TikTok content creators used a specific audio on their videos while showing how their noses looked before and after having their rhinoplasty surgeries. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. In 2020, Charli D'Amelio,

1088-919: A week after creating a Douyin account. TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic , given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok." "Midsize" fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well. Women's apparel can roughly be divided into petite, straight, and plus sizes, leaving gaps in between. Realistic videos about how differently pieces of garment fit on

1156-766: A worldwide app, excluding China, since China's separate version of TikTok is called Douyin . At first, the musical.ly features were still present on the TikTok app, including crowns (musical.ly's unique verification system), page categories, and duets. Eventually, TikTok removed crowns and replaced them with check marks. They also got rid of page categories and started implementing many other features, including LIVE broadcasts, favorites, reposts, stitches, voice effects, filters, and more. Musical.ly users could record videos of 15-seconds to 1-minute in one or multiple shots, lip-syncing to sounds or comedy. The platform also enabled editing, through 14 pre-set filters and effects that allow

1224-702: A year earlier. By the end of May 2017, the app had reached over 200 million users. ByteDance Ltd. acquired Musical.ly Inc. on November 10, 2017, and merged it into TikTok on August 2, 2018. At the same time, Musical.ly Inc. changed its name to TikTok Inc. Musical.ly Inc. was founded by long time friends Alex Zhu and Luyu Yang in Shanghai, China. Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long). After having investors fund this venture, it took them about 6 months to build

1292-474: Is a feed of videos that are recommended to users based on their activity on the app. Content is curated by TikTok's artificial intelligence depending on the content a user liked, interacted with, or searched. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. TikTok's algorithm, recognized by The New York Times in 2020 as one of

1360-487: Is allowed to see their "drafts" and post when they find it fitting. The app allows users to set their accounts as "private". When first downloading the app, the user's account is public by default. The user can change to private in their settings. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. Users can choose whether any other user, or only their "friends", may interact with them through

1428-480: Is also a notable user, known for her "transition" styled lipsync videos. Hancher amassed over 18 million followers on the platform by 2017. In 2017, she collaborated with Logan Paul to promote his new song " Help Me Help You ." In June 2016, Musical.ly signed its first major label deal with Warner Music Group , allowing its music to be licensed for use on the Musical.ly platform and the app users to interact with WMG's artists and songs. Besides continuing to work with

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1496-604: Is home to only one-fifth of Internet users globally. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must." ByteDance created TikTok as a global version of Douyin. TikTok was launched in the international market in September 2017. On 9 November 2017, ByteDance spent nearly $ 1 billion to purchase Musical.ly , a startup headquartered in Shanghai with an overseas office in Santa Monica , California . Musical.ly

1564-503: Is monetized at a rate of $ 0.31 per hour, a third the rate of Facebook and a fifth the rate of Instagram, $ 67 per year while Instagram will make more than $ 200. In July 2023, Iranian Mehr News Agency reported "experts from Douyin" will meet Iranian business in Tehran to enable Iranian exports to China. In 2023, several high-level executives transferred from ByteDance to TikTok to focus on moneymaking operations. Some moved from Beijing to

1632-455: Is only available for those who have at least 1,000 followers and are over 16 years old. If over 18, the user's followers can send virtual "gifts" that can be later exchanged for money. TikTok announced a "family safety mode" in February 2020 for parents to be able to control their children's presence on the app. There is a screen time management option, restricted mode, and the option to put

1700-426: Is owned by Chinese state funds and entities through a 1% golden share . Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development. TikTok says that since 2020, its US-based CEO is responsible for making important decisions, and has downplayed its China connection. Douyin was launched by ByteDance in September 2016, originally under

1768-434: Is similar to the "drafts" on TikTok . Similar to the "for you" page on TikTok, musical.ly had a "featured" page, in which specific videos were hand-picked and showcased on the page by musical.ly officials based on their video quality. A featured logo would appear on the bottom left near the username. On January 28, 2016, Business Insider released a survey, in which "10 of the 60 [interviewed teenagers] listed Musical.ly as

1836-551: The COVID-19 pandemic . However, it has received criticism for not paying royalties to artists whose music is used on the platform. Classic stars are able to connect with younger audiences born decades after a musician's first debut and across traditional genres. In 2020 Fleetwood Mac 's "Dreams" was used in a skating video and a recreation by Mick Fleetwood . The song re-entered Billboard Hot 100 after 43 years and topped Apple Music. In 2022, Kate Bush 's " Running Up That Hill " went viral among fans of Stranger Things , topping

1904-492: The Wall Street Journal reported that Musical.ly Inc had been sold to Bytedance Technology Co. , which operates the program Toutiao , for as much as US$ 1 billion. However, Recode estimated that the sale would be for around US$ 800 million. On August 2, 2018, musical.ly and TikTok merged, with existing accounts and data consolidated into one app, keeping the title TikTok . This ended musical.ly and made TikTok

1972-524: The Chinese version of TikTok, some celebrities who had garnered large followings as of August 2019 include Dilraba Dilmurat , Angelababy , Luo Zhixiang , Ouyang Nana , and Pan Changjiang . In the 2022 FIFA World Cup , a Qatari teenage royal became an Internet celebrity after his angry expressions were recorded in Qatar's opening match loss to Ecuador; he amassed more than 15 million followers in less than

2040-678: The U.S. National Football League (NFL) announced a multi-year partnership. The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field , where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges . In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed

2108-711: The UK singles chart 37 years after its original release. In 2023 Kylie Minogue 's " Padam Padam " entered the Radio 1 playlist after being shared by Gen Z , even though many youth radio stations had refused to play it. Other older artists with strong engagement on TikTok include Elton John and Rod Stewart . In June 2020, TikTok users and K-pop fans "claimed to have registered potentially hundreds of thousands of tickets" for President Trump's campaign rally in Tulsa through communication on TikTok, contributing to "rows of empty seats" at

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2176-501: The US grew by 11% in March 2023, with companies including Pepsi , DoorDash , Amazon and Apple among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $ 14.15 billion in revenue in 2023, up from $ 9.89 billion in 2022. In March 2024, The Wall Street Journal reported that TikTok's growth in the U.S. had stagnated. Since at least 2020, following calls to ban TikTok in

2244-509: The US. According to sources for The Wall Street Journal , the personnel move led to concerns from some TikTok employees and was reported to the office of US Senator Ted Cruz for further investigation. In December 2023, TikTok invested $ 1.5 billion in GoTo's Indonesian e-commerce business, Tokopedia . In March 2024, The Information reported that it is an open secret among investors that TikTok loses billions of dollar annually. Although

2312-656: The United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). In the United States, celebrities, including Jimmy Fallon and Tony Hawk , began using the app in 2018. Other celebrities, including Jennifer Lopez , Jessica Alba , Will Smith , and Justin Bieber joined TikTok as well as many others. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos. On 3 September 2019, TikTok and

2380-418: The United States. Sales+streaming figures based on certification alone. TikTok TikTok , whose mainland Chinese and Hong Kong counterpart is Douyin , is a short-form video hosting service owned by Chinese internet company ByteDance . It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app or

2448-519: The action on the platform. The trend has led to increasing school vandalism and subsequent measures taken by some schools to prevent damage. Some students have been arrested for participating in the trend. TikTok has taken measures to remove and prevent access to content displaying the trend. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers , which

2516-880: The activity level of the users was very high. In July 2015, the app began to attract millions of users, allowing "musers" (Musical.ly users) to lip-sync to millions of songs. Musical.ly climbed up to the number 1 position in the iOS App Store, becoming the most-downloaded free app in over 30 countries, including the US, Canada, UK, Germany, Brazil, the Philippines and Japan. In May 2016, Musical.ly reached 70 million downloads, with over 10 million new videos posted every day. In June 2016, Coca-Cola launched its #ShareACoke campaign on Musical.ly, which introduced Musical.ly's "User-Generated Ads" model. On July 24, 2016, during VidCon , Musical.ly officially launched Live.ly , its new live video streaming platform. On Live.ly, users could live-stream to their Musical.ly. On November 9, 2017,

2584-543: The app they were most excited about." Active users with higher rates of popularity were assigned crowns by Musical.ly, which was the app's verification symbol. Some users of the platform gained great traction and a huge following not only within Musical.ly, but also outside it as well. Baby Ariel , also known as Ariel Martin who, in May 2017, had 19 million followers on Musical.ly alone, is one of several users who gained major media attention through Musical.ly. In April 2016, she

2652-419: The app via comments, messages, or "react" or "duet" videos. Users also can set specific videos to either "public", "friends only", or "private" regardless if the account is private or not. Users can also send their friends videos, emojis , and messages with direct messaging. TikTok has also included a feature to create a video based on the user's comments. Influencers often use the "live" feature. This feature

2720-412: The article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform. The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform. In 2021, it was reported that

2788-431: The background and can be sped up, slowed down, or edited with a filter. They can also add their own sound on top of the background music. To create a music video with the app, users can choose background music from a wide variety of music genres , edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. The "For You" page on TikTok

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2856-475: The beginning, the team launched the app in both the Chinese and American markets. However, compared to the domestic market's tepid reaction, their app was particularly popular in the American teenager market. As their team size was small, they decided to mainly focus on the U.S. market. The product quickly accumulated a group of loyal users, and although the total number of the users continued to be not very large,

2924-468: The content light and playful. They let users select music snippets for their videos, which helped build a very small user base. Eventually the product pivoted to lip sync snippets after noticing a spike in downloads Thursday evenings during and after episodes of the Spike celebrity game show Lip Sync Battle . The team's judgment at the time was that long music videos were not very widely popular before, and

2992-694: The country, the Committee on Foreign Investment in the United States (CFIUS) has been investigating the company's 2017 merger with Musical.ly but has not finalized any of its negotiations with TikTok, such as the Project Texas proposal, waiting instead for Congress to act. TikTok was downloaded over 104 million times on Apple's App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower. After merging with musical.ly in August, downloads increased and TikTok became

3060-749: The editor , including one in the name of a concerned parent, amplifying stories about TikTok trends, such as "devious licks" and "Slap a Teacher", that actually originated on Facebook, and promoting Facebook's own corporate initiatives. Ties to Meta were not disclosed to the other parties involved. Targeted Victory said that it is "proud of the work". A Meta spokesperson said that all platforms, including TikTok, should face scrutiny. The Wall Street Journal reported that Silicon Valley executives met with US lawmakers to build an "anti-China alliance" before TikTok CEO's congressional hearing in March 2023. In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on

3128-504: The event. Later, in October 2020, an organization called TikTok for Biden was created to support then-presidential candidate Joe Biden . After the election, the organization was renamed to Gen-Z for Change . On 10 August 2020, Emily Jacobssen wrote and sang "Ode to Remy", a song praising the protagonist from Pixar's 2007 computer-animated film Ratatouille . The song rose to popularity when musician Daniel Mertzlufft composed

3196-430: The fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share. Therefore, Musical.ly's entry point was to introduce a large amount of music, so that everyone can easily integrate music into the video, and a less fun video will become more fun. The first version of Musical.ly was officially launched in August 2014. At

3264-733: The most advanced for shaping user experiences and social interactions, stands out from traditional social media. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing. This comprehensive observation is then used to refine its algorithms, as noted by Wired in 2020. Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users' preferences and emotions. TikTok's algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. The app's "react" feature allows users to film their reaction to

3332-521: The most downloaded app in the U.S. in October 2018, which musical.ly had done once before. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on Apple's App Store in 2018 and 2019, surpassing Facebook , YouTube and Instagram . In September 2020,

3400-436: The most-followed person on TikTok at the time, also made a #NoseJobCheck video to show the results of her surgery to repair her previously broken nose. Musical.ly Musical.ly (pronounced "Musically", styled as musical.ly ) was a social media service headquartered in Shanghai with an American office in Santa Monica, California , on which platform users created and shared short lip-sync videos. The first prototype

3468-663: The name A.me , before rebranding to Douyin ( 抖音 ) in December 2016. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. While TikTok and Douyin share a similar user interface , the platforms operate separately. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming , stated that "China

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3536-544: The platform's cultural impact worldwide. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation , offensive content, and its role during the Israel–Hamas war . Countries have fined, banned, or attempted to restrict TikTok to protect children or out of national security concerns over possible user data collection by the Chinese government through ByteDance. TikTok Ltd

3604-523: The position from interim CEO Vanessa Pappas , following the resignation of Kevin A. Mayer on 27 August 2020. In September 2021, TikTok reported that it had reached 1 billion users. In 2021, TikTok earned $ 4 billion in advertising revenue. In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for

3672-471: The product. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. They were unable to secure further investment, and after losing traction, they shut the service down. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. It led to them focusing on video content again, this time shorter (15s–60s), which they thought would help keep

3740-563: The size of its user base falls short of that of Facebook, Instagram, or YouTube, TikTok reached 1 billion active monthly users faster than any of them. Competition from TikTok prompted Instagram, which is owned by Facebook, to spend $ 120 million as of 2022 to entice more content creators to its Reels service, although engagement level remained low. Snapchat had likewise paid out $ 250 million in 2021 to its creators. Many platforms and services, including YouTube Shorts , began to imitate TikTok's format and recommendation page. Those changes caused

3808-508: The software uses code from the open-source OBS Studio . OBS made a statement saying that, under the GNU GPL version 2, TikTok has to make the code of Live Studio publicly available if it wants to use any code from OBS. In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches

3876-414: The terms can activate a "Tip" button on their profile, which allows followers to tip any amount, starting from $ 1. In December 2021, TikTok started beta-testing Live Studio, a streaming software that would let users broadcast applications open on their computers, including games. The software also launched with support for mobile and PC streaming. However, a few days later, users on Twitter discovered that

3944-512: The top 4%, they will receive a 50% share of the revenue from ads displayed with the video. In July 2023, TikTok launched a new streaming service called TikTok Music, currently available only in Brazil and Indonesia. This service allows users to listen to, download and share songs. It is reported that TikTok Music features songs from major record companies like Universal Music Group , Sony Music and Warner Music Group. On 19 July 2023, TikTok Music

4012-442: The web. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect content creators with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google . The popularity of TikTok has allowed viral trends in food and music to take off and increase

4080-464: The widespread popularity of their 2016 song " HandClap " on the platform. "Any Song" by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song. The platform has also launched many songs that failed to garner initial commercial success into sleeper hits , particularly since the outbreak of

4148-520: Was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. TikTok has been downloaded more than 130 million times in

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4216-617: Was a standard feature at the time, between 2010 and 2021. As of February 2023, it had resulted in at least 14 crashes and eight deaths according to the National Highway Traffic Safety Administration . In May, Kia and Hyundai settled a $ 200-million class-action lawsuit by agreeing to provide software updates to affected vehicles and over 26,000 steering wheel locks. In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers. On Douyin,

4284-465: Was at one point the most-followed individual on the platform after it became TikTok . Loren Gray was also the first person to reach 40 million followers on the platform. Lisa and Lena started on Musical.ly and reached 32.7 million followers by the end of March 2019. They later deleted their account due to the "unfun" vibes of the app. They created a new TikTok page on May 7, 2020, and, as of March 2021, have over 12 million followers. Kristen Hancher

4352-502: Was expanded for select users in Australia, Mexico and Singapore. Following a dispute with TikTok regarding payouts for artists and regulation of AI-generated music content on the platform, Universal Music Group decided not to renew its licensing agreement with TikTok, causing its catalogue of 3 million recordings to become unavailable for usage after 31 January 2024. This marked the company's first instance of withdrawing its music from

4420-778: Was incorporated in the Cayman Islands and is based in both Singapore and Los Angeles . It owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union ), and Singapore (owns operations in Southeast Asia and India). Its parent company, Beijing -based ByteDance , is owned by founders and Chinese investors, other global investors, and employees. One of ByteDance's main domestic subsidiaries

4488-468: Was interviewed live on Good Morning America . Mackenzie Ziegler and Maddie Ziegler became more famous on Musical.ly when they finished Dance Moms . Jacob Sartorius , who later became a social media influencer, promoted his first single " Sweatshirt " on Musical.ly, after which the song reached number 10 on the iTunes Store. In June 2016, it was reported that Sartorius had signed with United Talent Agency. Loren Gray also started on Musical.ly and

4556-614: Was released in April 2014, and then after that, the official version was launched in August 2014. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans. In June 2016, Musical.ly had over 90 million registered users, up from 10 million

4624-440: Was the first TikTok account to reach 40 million followers on the platform. She was surpassed with 41.3 million followers. D'Amelio was the first to ever reach 50, 60, and 70 million followers. Charli D'Amelio remained the most-followed individual on the platform until she was surpassed by Khaby Lame on 23 June 2022. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018. TikTok also played

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