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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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82-613: Recreational Equipment, Inc. , doing business as REI , is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative . REI sells camping gear , hiking , climbing , cycling , water, running, fitness, snow, travel equipment, and men, women and kids clothing. It also offers services such as outdoor-oriented vacations and courses. Unlike other outdoor sports stores, it does not sell hunting or fishing equipment. REI operates 181 retail stores in 41 states. It also receives orders via mail-order catalogs and

164-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

246-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

328-557: A failure, as overall sales for the holiday week-end fell 11% compared to the previous year despite heavy traffic at the stores on Thanksgiving night. In response, a number of retailers decided to go back to closing on Thanksgiving for 2015, and Walmart , although its holding firm opening on the holiday and holding its sale, also pledged to offer the same deals online for those who wished to stay home. Retailers have received pushback from some consumers over opening on Thanksgiving Day. Shopper opposition to stores opening on Thursday includes

410-424: A financial loss for most of the year (January through November) and made their profit during the holiday season, beginning on the day after Thanksgiving. When this was recorded in the financial records, once-common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period when retailers would no longer be "in

492-521: A more widespread support of large retailers. The popularity of Black Friday has grown rapidly in the Netherlands. The number of participating stores has increased to over 125 during the Black Friday period of 2017. For the 2018 edition, 166 shops joined the largest black Friday platform in the Netherlands. In Norway , Black Friday started as a publicity stunt campaign back in 2010 to increase

574-410: A nearby store, rather than as a low-price retailer. Local stores host free clinics on outdoor topics and organize short trips originating from the store to explore local hikes and cycling paths. REI outlets are often positioned as anchor stores in upmarket strip malls . In common with other retailers, REI stores tend to receive most of their traffic during the weekend. Although most of what it sells

656-543: A new space, down the hall from The Mountaineers’ club rooms on Pike Street . Jim Whittaker was hired as the first full-time employee at REI on July 25, 1955. In 1956, Recreational Equipment Cooperative was incorporated. Whittaker served as CEO during the 1960s and was an early board member, along with American Alpine Club president, Nicholas Clinch . When Whittaker became the first American to summit Mount Everest in May of 1963, it provided REI with so much free advertising that,

738-423: A number of retailers began opening at 8 p.m. or 9 p.m., on what became derisively known as "Black Thursday". In subsequent years, other stores followed this trend, opening earlier and earlier on Thanksgiving, or remaining open all day, beginning in the early morning hours. Some retail and media sources have used the terms "Gray Thursday" or "Brown Thursday" instead. The 2014 "Black Thursday" sales were generally

820-896: A patronage dividend. A new headquarters campus in the Spring District of Bellevue, Washington , was announced in 2016 and planned to open in 2020. The sale of the new headquarters campus was announced in August 2020 amid the COVID-19 pandemic , with REI corporate employees shifting to remote work . Its flagship stores are in the Cascade neighborhood of Downtown Seattle, which opened in 1996; Bloomington, Minnesota ; Washington, DC; New York City; and Denver , Colorado. It has distribution centers in Sumner, Washington ; Bedford, Pennsylvania ; Goodyear, Arizona ; and Lebanon, Tennessee . REI

902-546: A petition for union elections with the National Labor Relations Board. In May 2023 the company's Durham, North Carolina, store's workers voted 20-12 to unionize with the United Food and Commercial Workers International Union , after a four-day strike precipitated by the co-op's alleged retaliation against a union organizer. Durham's thus became the sixth REI store to unionize. As of April 2024,

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984-452: A vendor and operator of REI's adventure travel programs for over 15 years. The acquisition brought new tour and rental capabilities in house at REI and signaled a renewed efforts towards diversifying the company's experiential offerings. REI has a member owned co-operative headquartered in Kent, Washington . It is owned by its members, who each hold a single voting share. Members are entitled to

1066-534: A week (" Cyber Week "). "Black Friday" has evolved in meaning and impact over the years, initially referring to calamitous days, with a notable early instance being Black Friday (1869) in the US. This financial crisis saw a dramatic plunge in gold prices, affecting investors. The term was later used in American retail, starting ambiguously in the 1950s. Initially associated with workforce absenteeism post-Thanksgiving, it

1148-527: A week. Discounted shopping promotions were to begin on December 4 instead, after physical stores shuttered during the COVID-19 pandemic were allowed to reopen. In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English with sales lasting an entire week (excluding Sundays when most retail stores are closed). During this sales period, stores keep their normal working hours. Although goods are offered at reduced prices,

1230-608: Is being observed regularly all over Pakistan. The holiday shopping season in India has traditionally been aligned around the "festive period" of major festivals usually falling around October or November, such as Diwali . Similar to U.S.-style shopping events such as Black Friday, online retailers adopted the practice of holding multi-day promotions during this period, such as Amazon's "Great Indian Festival" and Flipkart's "Big Billion Days". India's Independence Day (August 15) had also recently attracted similar events. Nonetheless,

1312-802: Is best known for its climbing website, Mountain Project (MountainProject.com), with guides to more than 128,000 climbing routes across the world. It has since expanded by creating MTBProject.com, a website for mountain bike trail maps, HikingProject.com, for hiking trails, PowderProject.com, for backcountry skiing trails, and TrailRunProject.com, for cross-country running trails. In November 2016 REI started producing independent podcasts informally starting with Wild Ideas Worth Living by journalist Shelby Stanger . Since then they have also released Camp Monsters and Wildfire. In February 2019, REI acquired Arizona-based adventure tour operator Arizona Outback Adventures. Arizona Outback Adventures had served as

1394-519: Is brandname merchandise from other companies, REI designs and sells its own private-label products under the REI, REI Co-Op, Co-Op cycles brands. REI employed over 15,000 people as of January 2022, most of them in its stores, many of whom are part-time. Employees receive discounts on merchandise, may be eligible for free or discounted outdoor classes, and also receive a "Way day" pass, entitling them to spend up to 6 hours outdoors for pay. REI has been ranked in

1476-652: Is called a razón social . Black Friday (shopping) Black Friday is the Friday after  Thanksgiving in the United States . It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday (" Cyber Monday ") or for

1558-472: Is now an annual event. U.A.E. Black Friday started as White Friday campaign in 2014. In 2018 local e-commerce platform noon.com created Yellow Friday in the U.A.E. . The Yellow Friday Sale is now an annual event in U.A.E. , falling around the same time as Black Friday globally. Black Friday in Belgium is seriously marketed by retailers since 2016. Especially online shops have broke sales records during

1640-420: Is owned by its active members, persons who have paid a lifetime membership fee, which is currently $ 30. Each active member is entitled to vote for members of the company's board of directors, from among candidates approved by the incumbent board. Members are also eligible to receive a patronage "dividend" on qualifying purchases; this dividend is issued as store credit , not redeemable in currency. The lifetime fee

1722-455: Is popular just like in other countries where you can get products at discounted prices from retailers Botswana . In South Africa Black Friday was introduced in 2014. The use Black Friday shopping festival terminology started in 2014 in major cities of Pakistan which later changed with “Blessed Friday” due to the religious reasons and welcomed by all religions and ethnic societies of Pakistan. Now Blessed Friday (Black Friday) shopping festival

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1804-518: Is the Turkish version of Black Friday – a major shopping event that falls on the last Friday of November. Efsane Cuma offers customers substantial discounts, promotions, and special deals across a variety of products, from electronics to clothing. This sales period has gained popularity in Turkey as both online and brick-and-mortar stores attract large crowds seeking bargains, often extending the deals for

1886-408: Is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days. The concept has since globalized, with countries around the world adopting "Black Friday" sales to mimic the U.S. phenomenon, adjusting local customs or creating similar events. The advent of online shopping and events like "Cyber Monday" have expanded

1968-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using

2050-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or

2132-460: Is very popular. French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online, while Darty also took part in this once-a-year monster sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of

2214-528: The Grant Administration in an attempt to corner the gold market. When President Grant learned of this manipulation, he ordered the Treasury to release a large supply of gold, which halted the run and caused prices to drop by 18%. Fortunes were made and lost in a single day, and the president's own brother-in-law, Abel Corbin , was ruined. The earliest known use of "Black Friday" to refer to

2296-624: The SoHo, Manhattan location filed REI's first-ever National Labor Relations Board petition to vote to become a union. In March 2022, the SoHo based workers voted overwhelmingly in favor of unionization with the Retail, Wholesale, and Department Store Union (RWDSU) by a vote of 88-14. In March 2023, REI workers in Orange, Ohio, voted to unionize by a vote of 27-12. In April, its Eugene, Oregon, location filed

2378-547: The Stoneman Douglas High School shooting , REI joined the 2018 NRA boycott and suspended orders from Vista Outdoor , a maker of outdoor products and rifles. Trade name In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )

2460-538: The US Environmental Protection Agency 's top ten list of retailers in purchases of cleanly-generated electricity. By 2007, REI promises to make its trips through REI Adventures carbon neutral by the purchasing of green power credits "Green Tags" . REI Adventures states that it is the first US travel company to introduce that type of program. REI has pledged to be a climate neutral and zero waste to landfill company in 2020 by focusing on

2542-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

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2624-654: The terror attacks in Paris in November the year before, some retailers used the name "Jour XXL" (XXL day) instead of Black Friday. An alternative was brought up by some online businesses in 2018, called "French Days", which goal is to replicate Black Friday during spring season (starting around the first day of May). On November 20, 2020, the French government finalized an agreement with e-commerce businesses like Amazon and supermarket chains to postpone Black Friday promotions by

2706-526: The 2015 campaign. In 2015, 11 million Romanians say they have heard about Black Friday which is 73% of the 15 million people target segment; 6.7 million plan on buying something on biggest shopping event of the year in Romania. In Romania, Black Friday is two weeks before the US Black Friday. In 2015, Spain joined with some small retailers. The celebration became more famous year by year, until

2788-400: The 2022 holiday season. On January 31, 2023, REI laid off 8 percent of its corporate staff, eliminating 167 positions. The layoffs were attributed to the need to return REI to profitability amidst a challenging economic environment, with the company experiencing a decline in outdoor gear sales following a pandemic boom. REI has diversified its offerings into global adventure vacations through

2870-505: The MSR brand. REI kept MSR until 2001, when it exited the manufacturing business, selling the operation to Cascade Designs , another successful outdoor gear company in the Seattle area. Clothing, particularly "sport-casual" apparel, also became a greater part of the company's product line. Although the company remained a co-operative, providing special services to its members, the "co-op" moniker

2952-722: The Outdoor School are the San Francisco Bay Area , Sacramento and Reno areas, the Los Angeles area, the San Diego area, Boston and New England area, New York Tri-State area, Philadelphia, Washington D.C./Maryland/Virginia area, Chicago area, Minneapolis area, Denver area, Atlanta area, Portland area, and Puget Sound area. On June 11, 2015, REI bought Adventure Projects Inc. , a Boulder-based company, founded by Nick Wilder and Mike Ahnemann in 2012, which

3034-722: The Pittsburgh South Side Works store. Members also receive exclusive coupons throughout the year for around 20% off of full-price items. REI is a Washington corporation governed by a board of 13 directors, including the CEO. Directors serve for terms of one or three years. Board candidates are selected by the REI Board Nomination and Governance Committee. In earlier years, board elections were competitive elections, with both board-nominated and self-nominated petition candidates. In recent years, REI eliminated

3116-508: The REI Adventures branch, which began in 1987. REI Adventures offers vacations for active travelers all over the world. In 2006, REI started the Outdoor School in selected markets. The Outdoor School is a series of one-day outings in the local area and in store classes. Offerings include mountain biking, road biking, kayaking, backpacking, rock climbing, outdoor photography, family hiking, snowshoeing and others. The current locations of

3198-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

3280-456: The US. Its 2007 giving of $ 3.7 million represented about 0.28% of its $ 1.3 billion in gross sales. It also sends volunteers to help groups with cleaning up the environment, building new trails, and teaching children the importance of caring for the environment. REI is a key sponsor of The Access Fund , a non-profit organization committed to keeping America's climbing areas open by education, environmental protection, and advocacy. After

3362-580: The aid of Seattle attorney Ed Rombauer, five Mountaineers met at Rombauer's office, and each paid one dollar to join the Recreational Equipment Cooperative. Lloyd and Mary were issued cards No. 1 and 2. During their first year, Recreational Equipment was nothing more than a shelf at the Puget Sound Cooperative Store, a farmer's co-op near Pike Place Market in Seattle. In 1942, Lloyd moved to

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3444-612: The big retailers grew. In Sweden, black Friday is widely practiced. In 2015, Swiss retailer Manor was the first to launch a special Black Friday promotion. The year after, most Swiss retailers launched special offers during the Black Friday Week. This year, sales of 470 million Swiss francs are expected. Although Singles Day initially grew in importance, it has now become significantly less relevant than Black Friday in Switzerland. Efsane Cuma, or "Legendary Friday,"

3526-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

3608-474: The concept of Black Friday has also been imported into the subcontinent via international retailers – a move that influenced some Indian retailers to also adopt the promotion. Like other countries in West Asia, Black Friday is very popular. Lebanon was exposed to black Friday around 2014. In Saudi Arabia , black Friday started when a local e-commerce platform noon.com created Yellow Friday Sale which

3690-478: The cooperative does not currently have any trade unions , the company has been accused of union busting by forcing employees to attend captive audience meetings , putting up anti-union flyers, and using " social justice language" and its status as a retail cooperative to mislead the public into believing it is a worker cooperative . Workers have organized at least 5 petitions since 2016, and in January 2022,

3772-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

3854-623: The crowds and traffic congestion accompanying the start of the Christmas shopping season. In 1961, the city and merchants of Philadelphia attempted to improve conditions, and a public relations expert recommended rebranding the days "Big Friday" and "Big Saturday", but these terms were quickly forgotten. The use of the phrase spread slowly, first appearing in The New York Times on November 29, 1975, in which it still refers specifically to "the busiest shopping and traffic day of

3936-513: The day after Thanksgiving occurred in the journal, Factory Management and Maintenance , for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. However, this use does not appear to have caught on. Around the same time, the terms "Black Friday" and "Black Saturday" came to be used by the police in Philadelphia and Rochester to describe

4018-546: The five areas of its business: green buildings, product stewardship, proper paper usage, reducing waste and energy efficiency. As of 2020, REI has also pledged to halve its carbon footprint , and has begun to offset its emissions by cutting emissions throughout its business processes, especially in the supply chain . To support local communities, REI offers meeting space free of charge to non-profit organizations, supports conservation efforts, and organizes yearly outdoor service outings. REI donates annually to conservation groups in

4100-649: The following year (1964), the company’s gross income topped $ 1mil for the first time. Through the 1970s, REI identified itself prominently as REI Co-op , focusing primarily on equipment for serious climbers , backpackers, and mountaineering expeditions. Later on, in the 1980s, and with changes to their board of directors, REI’s emphasis expanded to also include camping , kayaking , bicycling , and other outdoor activities. The company acquired nearby outdoor gear firm Mountain Safety Research in 1981, which later bought tent-maker Edgeworks and produced tents with

4182-598: The fourth Thursday in November rather than the last Thursday, meaning in some years one week earlier, in order to lengthen the Christmas shopping season. Most people adopted the President's change, which was later reinforced by an act of Congress, but many continued to celebrate Thanksgiving on the traditional date. In 2015, Amazon.com was the first to offer "Black Friday in July" deals on what they called "Prime Day", promising better deals than on Black Friday. Amazon repeated

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4264-498: The internet. Lloyd (1902–2000) and Mary (Gaiser) Anderson (1909–2017) founded REI in Seattle , Washington in 1938. The Andersons had imported an Akadem Pickel ice axe from Austria, for themselves, as part of The Mountaineers Basic Climbing Course; from there, the two decided to set up a co-operative to help other outdoor enthusiasts in the club acquire good-quality climbing gear at reasonable prices. On June 23, 1938, with

4346-481: The last edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. After 2016, Black Friday in Belgium has grown strongly. The participating shops have increased to over seventy during the Black Friday period of 2017. During Black Friday 2018, a total of 119 participating stores were measured in Belgium. In Denmark , Black Friday is widely practiced. Black Friday sale

4428-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

4510-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of

4592-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

4674-579: The ongoing COVID-19 pandemic , major retailers such as Walmart and Target had already reduced their hours and dropped 24/7 operations in response to the pandemic, and several retailers known for opening on the holiday (particularly Kmart , which has typically been open regular hours) have rapidly declined . According to Adobe Analytics , online shopping set a record on Thanksgiving 2020 with $ 5.1 billion in total spending, 21.5% higher than in 2019. Most major retailers again closed on Thanksgiving in 2021, with Target stating that its decision would be permanent;

4756-475: The opportunity for petition candidates and has nominated only as many candidates as open positions. Members are mailed a ballot, and nominees must garner 50% of returned ballots; members may also vote online. While theoretically the board serves at the members' pleasure, there is no path to board membership without the approval of the Board Nomination and Governance Committee, and the incumbent Board has

4838-522: The perceived over-commercialization of Thanksgiving, retail workers not being able to spend time with their loved ones on the holiday, and Thursday doorbuster sales forcing consumers to sacrifice enjoying Thanksgiving evening with their families in order to avoid missing out on highly sought-after items which might not be available again prior to Christmas. Most retailers abandoned efforts to hold doorbuster sales on Thanksgiving in 2020; large crowds had been forbidden under most circumstances since March due to

4920-766: The practice in 2016 and 2017, and other companies began offering similar deals. Analyst Marshal Cohen of The NPD Group claimed in 2020 that Black Friday is declining in favor of online shopping , and that the COVID-19 pandemic has accelerated this process. The pandemic also resulted in holiday deals being offered over a longer period of time, even as early as October. Fewer people shopped in person on Black Friday 2020, and most business took place online. Market research company Numerator said sellers of clothing, tools and other items considered nonessential during lockdowns were not promoted as heavily because lower production meant less available to sell. Adobe Analytics reported that online sales reached $ 9 billion in 2020, 22% more than

5002-624: The previous year. Foot traffic to stores fell 48% in 2020 from last year, according to RetailNext, while Sensormatic Solutions reported a 52% decrease. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. Kmart opened its stores on Thanksgiving as early as 1991, and was open on Thanksgiving Day for many years. In 2009, Kmart manager Freddy Moss opened at 7 p.m. on Thanksgiving in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later,

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5084-583: The prices are not cut significantly more than normal weekly price reductions. Apple was the first company to run a special Black Friday campaign for the German market in 2006. Apple never used the name Black Friday in Germany, but promotes only a "one-day shopping event". In the first years, mostly internet retailers have used the event as an occasion to attract new customers with discounts, but bricks and mortar stores have already begun to adapt. Black Friday sale

5166-412: The processing of online purchases, giving all of their employees a paid day off. Although Black Friday has, traditionally, been one of REI's top-10 days for annual sales, the company abstained from Black Friday and launched an #OptOutside marketing campaign, urging people to spend their time outside. REI is the first major US retailer to forgo operations on Black Friday. They continued the initiative through

5248-579: The red", instead of taking in the year's profits. The earliest known published reference to this explanation occurs in The Philadelphia Inquirer for November 28, 1981. Since the early 21st century, there have been attempts by U.S.-based retailers to introduce a retail "Black Friday" to other countries around the world. Retailers outside the US have attempted to promote the day to remain competitive with US-based online retailers . In more recent decades, global retailers have adopted

5330-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and

5412-468: The right to fill by appointment any Board seats not filled by election. For 2014, its chief executive officer received compensation of approximately $ 2.71 million per year. Although the Andersons originally established the co-op structure to secure reduced prices for its members, REI now models itself as a boutique full-service retailer, with a website including order-on-the-web and free delivery to

5494-665: The sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country. There has been growing interest for Black Friday in Poland as well. The concept was imported in Romania by eMAG  [ ro ] and Flanco in 2011 and became bigger each year. The two reported the biggest Black Friday sales in 2014. eMAG sold products worth some 37 million euros while Flanco's sales totaled 22 million euros. Hundreds of retailers announced their participation in

5576-542: The site, making it the single largest online shopping event in German-speaking countries. In the Netherlands , Black Friday was seriously introduced in 2015. Some years before, there were already a number of large and small retailers that used Black Friday in their marketing. However, with a total of 35 participating stores, 2015 can be considered the year in which Black Friday started in the Netherlands due to

5658-739: The small minority of retail chains remaining open on the holiday that year were limited mainly to pharmacies, dollar stores and grocery stores, retail categories that traditionally do not hold doorbusters. Black Friday, in Egypt , started in 2014, being introduced as White Friday. The change of name was due to religious, traditional, and cultural concepts. Black Friday deals started in Libya since 2019, also introduced as White Friday due to religious, traditional and cultural concepts. Black Friday deals were first introduced in 2014 in Nigeria . Black Friday

5740-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

5822-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

5904-430: The term and date to market their own holiday sales. Thanksgiving's relationship to Christmas shopping led to controversy in the 1930s. Retail stores would have liked to have a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving. For this reason, in 1939, President Franklin D. Roosevelt issued a presidential proclamation proclaiming Thanksgiving to be

5986-479: The top 100 Companies to Work For in the United States by Fortune since 1985, which earned it a place in the Fortune "Hall of Fame." REI ranked as #8 in 2012, #69 in 2014, #58 in 2015, #26 in 2016, and #28 in 2017. Since 2013, REI workers have been publicly organizing around workplace issues such as living wages , erratic and insufficient scheduling, access to benefits like healthcare, and safety protocols. While

6068-544: The traditional one-day shopping frenzy into a broader holiday shopping season, diluting the singular focus of Black Friday, and expanding its economic impact. For centuries, the adjective "black" has been applied to days upon which calamities occurred. Many events have been described as "Black Friday", although the most significant such event in American history was the Panic of 1869 , which occurred when financiers Jay Gould and James Fisk took advantage of their connections with

6150-536: The unionized stores within REI had yet to successfully negotiate a contract. In November 2023, workers at eight REI retail stores accused the company of dozens of violations of federal labor law, including retaliating against pro-union workers, altering working conditions without union consultation, and refusing to bargain in good faith with unions at stores that had voted in favor of unionization. In 2006, REI purchased 11 million kWh of green power , enough to offset 20% of its overall power consumption. That placed REI on

6232-505: The year" in Philadelphia. Although it soon became more widespread, The Philadelphia Inquirer reported in 1985 that retailers in Cincinnati and Los Angeles were still unaware of the term. As the phrase gained national attention in the early 1980s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation: that retailers traditionally operated at

6314-546: Was dropped from much of its literature and advertising. Beginning in 2014, with the introduction of the REI Co-Op line of clothing, REI publicly re-emphasized the cooperative aspect of its business model. In October 2015, the company launched a redesigned logo, which included the word "co-op" for the first time since 1983. Sally Jewell joined the board of REI in 1996 and, in 2000, was named chief operating officer. She then became CEO in 2005. Jewell remained CEO of REI until she

6396-808: Was just five dollars in 1985. The annual reward is normally equal to 10% of what a member spent at REI on regular-priced merchandise in the prior year; it has no numerical relationship to REI's profits. The reward, which becomes unredeemable on December 31 two years from the date of issue, can be used as credit for further purchases. REI members are allowed to buy returned/used/damaged goods at significant discounts at REI Re/Supply sections and stores. Other benefits of REI membership include discounts on rentals, deals on shipping charges, REI adventure trips, and shop services, as well as rock wall access at locations that feature indoor climbing walls. The locations include Flagship stores in Denver, Seattle, and Bloomington, as well as

6478-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

6560-606: Was named United States Secretary of the Interior in April of 2013. She was succeeded by Jerry Stritzke, former president and COO of Coach New York , who was named president and CEO of REI in August 2013. Stritzke resigned in February 2019. Eric Artz, previously COO of the company, was named CEO and president of REI in May 2019. On Black Friday of 2015, REI “did the unexpected” by closing all of their stores and temporarily halting

6642-547: Was popularized in 2016. Black Friday was introduced in 2014. 2014 marked the introduction of black Friday in Italy . In 2017, Black Friday became widely popular in Latvia . There was even a Black week and Black week-end sales in shopping centres. In Liechtenstein , Black Friday Sale is a joint sales initiative by hundreds of online vendors. Over its first 24-hour run on November 28, 2013, more than 1.2 million people visited

6724-444: Was reinterpreted by Philadelphia police to describe the shopping-induced congestion. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980s, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black"). This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday

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