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Ronald McDonald

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106-810: Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland , with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids. Many people work full-time making appearances as Ronald, visiting children in hospitals and attending regular events. At its height, there may have been as many as 300 full-time clowns at McDonald's restaurants. There are also Ronald McDonald Houses , where parents can stay overnight with their sick children in nearby chronic care facilities. "Ronald McDonald,

212-468: A Winkte . Canadian First Nations also feature jester-like ritual performers, translated by one Anishinaabe activist as "Harlequins", though the exact nature of their role is kept secret from non-members of the tribe into the present day. The Canadian clowning method developed by Richard Pochinko and furthered by his former apprentice, Sue Morrison, combines European and Native American clowning techniques. In this tradition, masks are made of clay while

318-413: A physical performance discipline, partly because tricky subject matter can be dealt with, but also because it requires a high level of risk and play in the performer. In anthropology, the term clown has been extended to comparable jester or fool characters in non-Western cultures. A society in which such clowns have an important position are termed clown societies , and a clown character involved in

424-454: A rubber chicken , tripping over one's own feet (or an air pocket or imaginary blemish in the floor), or riding any number of ridiculous vehicles or clown bicycles . Individual prop stunts are generally considered individual bits. Clown A clown is a person who performs physical comedy and arts in an open-ended fashion , typically while wearing distinct makeup or costuming and reversing folkway-norms . The art of performing as

530-463: A vest and a red-and-white striped rugby shirt ; his classic clown shoes remain part of the official uniform. At any given time, there are dozens to hundreds of actors retained by McDonald's to appear as Ronald McDonald in restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials. Following is a list of primary American Ronald McDonald actors. Various forms of

636-575: A Commedia dell'arte zanni character, and derivations of the Italian term are found in other Romance languages, such as French Paillasse , Spanish payaso , Catalan/Galician pallasso , Portuguese palhaço , Greek παλιάτσος, Turkish palyaço , German Pajass (via French) Yiddish פּאַיאַץ ( payats ), Russian пая́ц, Romanian paiață . In the early 20th century, with the disappearance of the rustic simpleton or village idiot character of everyday experience, North American circuses developed characters such as

742-511: A birthday scene set at a McDonald's. He is played by Squire Fridell, but is credited as "Ronald McDonald as himself". He won a Golden Raspberry Award for Worst New Star for his appearance in the film. The character also prominently appears in the theatrical trailer for the film. Ronald McDonald's prominence has made him a symbol for McDonald's as well as Corporate America, capitalism and globalization . His costume and iconography are often appropriated by protestors and artists wishing to subvert

848-453: A blue mohawk. He was a master of physical comedy—he leapt in the air, stood on his head, fought himself in hilarious fisticuffs that had audiences rolling in the aisles—as well as of satire lampooning the absurd fashions of the day, comic impressions, and ribald songs." — The History and Psychology of Clowns Being Scary , Smithsonian . The circus clown tradition developed out of earlier comedic roles in theatre or Varieté shows during

954-414: A child) ) or deikeliktas , besides other generic terms for rustic or peasant . In Roman theater, a term for clown was fossor , literally digger; labourer . The English word clown was first recorded c. 1560 (as clowne, cloyne ) in the generic meaning rustic, boor, peasant . The origin of the word is uncertain, perhaps from a Scandinavian word cognate with clumsy . It is in this sense that Clown

1060-423: A clown and perform their skills in clown costume. Frameworks are the general outline of an act that clowns use to help them build out an act. Frameworks can be loose, including only a general beginning and ending to the act, leaving it up to the clown's creativity to fill in the rest, or at the other extreme a fully developed script that allows very little room for creativity. Shows are the overall production that

1166-399: A clown is a part of, it may or may not include elements other than clowning, such as in a circus show. In a circus context, clown shows are typically made up of some combination of entrées, side dishes, clown stops, track gags, gags and bits . Clown Stops or interludes are the brief appearances of clowns in a circus while the props and rigging are changed. These are typically made up of

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1272-467: A clown is known as clowning or buffoonery , and the term "clown" may be used synonymously with predecessors like jester , joker , buffoon , fool , or harlequin . Clowns have a diverse tradition with significant variations in costume and performance. The most recognisable clowns are those that commonly perform in the circus, characterized by colorful wigs, red noses, and oversized shoes. However, clowns have also played roles in theater and folklore, like

1378-458: A clown might perform other circus roles or skills. Clowns may perform such skills as tightrope , juggling , unicycling , Master of Ceremonies , or ride an animal. Clowns may also "sit in" with the orchestra . Other circus performers may also temporarily stand in for a clown and perform their skills in clown costume. Frameworks are the general outline of an act that clowns use to help them build out an act. Frameworks can be loose, including only

1484-476: A clown to his shows to amuse the spectators between equestrian sequences. American comedian George L. Fox became known for his clown role, directly inspired by Grimaldi, in the 1860s. Tom Belling senior (1843–1900) developed the red clown or Auguste ( Dummer August ) character c. 1870, acting as a foil for the more sophisticated white clown . Belling worked for Circus Renz in Vienna. Belling's costume became

1590-425: A few gags or several bits . Clown stops will always have a beginning, a middle, and an end to them, invariably culminating in a blow-off. These are also called reprises or run-ins by many, and in today's circus they are an art form in themselves. Originally they were bits of business usually parodying the preceding act. If for instance there had been a tightrope walker the reprise would involve two chairs with

1696-446: A foil for the white in circus or pantomime shows to a Bozo -derived standalone character in children's entertainment by the 1980s also gave rise to the evil clown character, with the attraction of clowns for small children being based in their fundamentally threatening or frightening nature. The fear of clowns, particularly circus clowns, has become known by the term "coulrophobia." There are different types of clowns portrayed around

1802-521: A general beginning and ending to the act, leaving it up to the clown's creativity to fill in the rest, or at the other extreme a fully developed script that allows very little room for creativity. Shows are the overall production that a clown is a part of, it may or may not include elements other than clowning, such as in a circus show. In a circus context, clown shows are typically made up of some combination of entrées, side dishes, clown stops, track gags, gags and bits . Clown Stops or interludes are

1908-412: A modern audience. In the novel, the eponymous character is a pan-dimensional monster which feeds mainly on children by luring them in the form of a clown, named "Pennywise", and then assuming the shape of whatever the victim fears the most. The character clown adopts an eccentric character of some type, such as a butcher, a baker, a policeman, a housewife or hobo . Prime examples of this type of clown are

2014-520: A more disturbing nature through the use of horror elements and dark humor . The character can be seen as playing on the sense of unease felt by those with coulrophobia, the fear of clowns. The modern archetype of the evil clown was popularized by DC Comics character the Joker starting in 1940 and again by Pennywise in Stephen King 's novel It , which introduced the fear of an evil clown to

2120-453: A piece of rope between and the clown trying to imitate the artiste by trying to walk between them, with the resulting falls and cascades bringing laughter from the audience. Today, interludes are far more complex, and in many modern shows the clowning is a thread that links the whole show together. Among the more well-known clown stunts are: squirting flower; the too-many-clowns-coming-out-of-a-tiny-car stunt; doing just about anything with

2226-504: A precedent in the pairing of Pierrot and Harlequin in the Commedia dell'arte . Originally, Harlequin's role was that of a light-hearted, nimble and astute servant, paired with the sterner and melancholic Pierrot. In the 18th-century English Harlequinade , Harlequin was now paired with Clown. As developed by Joseph Grimaldi around 1800, Clown became the mischievous and brutish foil for the more sophisticated Harlequin, who became more of

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2332-458: A red nose and red mouth, often with partial (mostly red) hair. In the comedic partnership of Abbott and Costello , Bud Abbot would have been the classic whiteface and Lou Costello the comedy whiteface or Auguste. Traditionally, the whiteface clown uses clown white makeup to cover the entire face and neck, leaving none of the underlying natural skin visible. In the European whiteface makeup,

2438-561: A religious or ritual capacity is known as a ritual clown . Many native tribes have a history of clowning, such as the Pueblo clown of the Kachina culture. A Heyoka is an individual in Lakota and Dakota cultures who lives outside the constraints of normal cultural roles, playing the role of a backwards clown by doing everything in reverse. The Heyoka role is sometimes best filled by

2544-705: A romantic character. The most influential such pair in Victorian England were the Payne Brothers, active during the 1860s and 1870s. The white clown , or clown blanc in French, is a sophisticated character, as opposed to the clumsy Auguste. The two types are also distinguished as the sad clown (blanc) and happy clown (Auguste). The Auguste face base makeup color is a variation of pink, red, or tan rather than white. Features are exaggerated in size, and are typically red and black in color. The mouth

2650-593: A tragicomic stock character, "a funny man with a drinking problem". In the United States, Bozo the Clown was an influential Auguste character since the late 1950s. The Bozo Show premiered in 1960 and appeared nationally on cable television in 1978. McDonald's derived its mascot clown, Ronald McDonald , from the Bozo character in the 1960s. Willard Scott , who had played Bozo during 1959–1962, performed as

2756-511: Is attitude . According to American circus expert Hovey Burgess , they are: The World Clown Association is a worldwide organization for clowns, jugglers, magicians, and face painters. It holds an annual convention, mainly in the United States. Clowns of America International is a Minnesota-based non-profit clown arts membership organization which aims "to share, educate, and act as a gathering place for serious minded amateurs, semiprofessionals, and professional clowns". Clowns International

2862-467: Is a British clowning organisation dating back to the 1940s. It is responsible for the Clown Egg Register . In the circus, a clown might perform other circus roles or skills. Clowns may perform such skills as tightrope , juggling , unicycling , Master of Ceremonies , or ride an animal. Clowns may also "sit in" with the orchestra . Other circus performers may also temporarily stand in for

2968-517: Is a person who performs physical comedy and arts in an open-ended fashion , typically while wearing distinct makeup or costuming and reversing folkway-norms . The art of performing as a clown is known as clowning or buffoonery , and the term "clown" may be used synonymously with predecessors like jester , joker , buffoon , fool , or harlequin . Clowns have a diverse tradition with significant variations in costume and performance. The most recognisable clowns are those that commonly perform in

3074-546: Is a variation of pink, red, or tan rather than white. Features are exaggerated in size, and are typically red and black in color. The mouth is thickly outlined with white (called the muzzle) as are the eyes. Appropriate to the character, the Auguste can be dressed in either well-fitted garb or a costume that does not fit – oversize or too small, either is appropriate. Bold colors, large prints or patterns, and suspenders often characterize Auguste costumes. The Auguste character-type

3180-399: Is an individual in Lakota and Dakota cultures who lives outside the constraints of normal cultural roles, playing the role of a backwards clown by doing everything in reverse. The Heyoka role is sometimes best filled by a Winkte . Canadian First Nations also feature jester-like ritual performers, translated by one Anishinaabe activist as "Harlequins", though the exact nature of their role

3286-522: Is called "Donald McDonald" ( ドナルド・マクドナルド , Donarudo Makudonarudo ) due to a lack of a clear "r" sound in Japanese enunciation and to not cause confusion with the first English teacher in Japan, Ranald MacDonald . Charlton Comics obtained the license to publish four issues of a Ronald comic sold on newsstands in 1970–1971. Over the years, several giveaway comics have also been produced starring

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3392-590: Is derived from the Pierrot character. His makeup is white, usually with facial features such as eyebrows emphasized in black. He is the more intelligent and sophisticated clown, contrasting with the rude or grotesque Auguste types. Francesco Caroli and Glenn "Frosty" Little are examples of this type. The second type of whiteface is the buffoonish clown of the Bozo type, known as Comedy or Grotesque Whiteface . This type has grotesquely emphasized features, especially

3498-465: Is inserted into a Western Game Gear, the game will automatically play in English and Ronald's original English name is also retained. He is also featured in two more video games: M.C. Kids for NES, Game Boy, C64, Amiga, Atari ST, and MS-DOS; and Global Gladiators for Genesis, Master System, Game Gear and Amiga. Ronald McDonald appears for a few seconds in the 1988 film Mac and Me during

3604-514: Is instructed by the whiteface to correct the Auguste when he is doing something wrong. There are two major types of clowns with whiteface makeup: The classic white clown is derived from the Pierrot character. His makeup is white, usually with facial features such as eyebrows emphasized in black. He is the more intelligent and sophisticated clown, contrasting with the rude or grotesque Auguste types. Francesco Caroli and Glenn "Frosty" Little are examples of this type. The second type of whiteface

3710-404: Is kept secret from non-members of the tribe into the present day. The Canadian clowning method developed by Richard Pochinko and furthered by his former apprentice, Sue Morrison, combines European and Native American clowning techniques. In this tradition, masks are made of clay while the creator's eyes are closed. A mask is made for each direction of the medicine wheel . During this process,

3816-409: Is often an anarchist, a joker, or a fool. He is clever and has much lower status than the whiteface. Classically the whiteface character instructs the Auguste character to perform his bidding. The Auguste has a hard time performing a given task, which leads to funny situations. Sometimes the Auguste plays the role of an anarchist and purposefully has trouble following the whiteface's directions. Sometimes

3922-436: Is the buffoonish clown of the Bozo type, known as Comedy or Grotesque Whiteface . This type has grotesquely emphasized features, especially a red nose and red mouth, often with partial (mostly red) hair. In the comedic partnership of Abbott and Costello , Bud Abbot would have been the classic whiteface and Lou Costello the comedy whiteface or Auguste. Traditionally, the whiteface clown uses clown white makeup to cover

4028-643: Is the protagonist of three video games: Donald Land , developed by Data East for the Famicom console, released only in Japan in 1988; McDonald's Treasure Land Adventure , developed by Treasure for the Mega Drive console and released in 1993; and Ronald McDonald in Magical World , developed by SIMS for the Game Gear handheld, released only in Japan in 1994. Interestingly, when the cartridge

4134-437: Is thickly outlined with white (called the muzzle) as are the eyes. Appropriate to the character, the Auguste can be dressed in either well-fitted garb or a costume that does not fit – oversize or too small, either is appropriate. Bold colors, large prints or patterns, and suspenders often characterize Auguste costumes. The Auguste character-type is often an anarchist, a joker, or a fool. He is clever and has much lower status than

4240-425: Is unethical. A group of 550 physicians and other health professionals took out newspaper ads in 2011, saying that Ronald McDonald should be retired. Ronald McDonald has made fewer appearances since 2016 due to the 2016 clown sightings . However, as of 2017, he was still appearing at live events and on social media . ^ [REDACTED] Media related to Ronald McDonald at Wikimedia Commons Clown A clown

4346-548: Is used as the name of fool characters in Shakespeare's Othello and The Winter's Tale . The sense of clown as referring to a professional or habitual fool or jester developed soon after 1600, based on Elizabethan rustic fool characters such as Shakespeare's. The harlequinade developed in England in the 17th century, inspired by Arlecchino and the commedia dell'arte. It was here that Clown came into use as

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4452-428: Is usually in the role of a fool whose everyday actions and tasks become extraordinary—and for whom the ridiculous, for a short while, becomes ordinary. This style of comedy has a long history in many countries and cultures across the world. Some writers have argued that due to the widespread use of such comedy and its long history it is a need that is part of the human condition. The modern clowning school of comedy in

4558-457: The Bozo character in the 1960s. Willard Scott , who had played Bozo during 1959–1962, performed as the mascot in 1963 television spots. The McDonald's trademark application for the character dates to 1967. Based on the Bozo template, the US custom of birthday clown, private contractors who offer to perform as clowns at children's parties, developed in the 1960s to 1970s. The strong association of

4664-513: The Fifth Dynasty of Egypt , around 2400 BC. Unlike court jesters , clowns have traditionally served a socio-religious and psychological role, and traditionally the roles of priest and clown have been held by the same persons. Peter Berger writes, "It seems plausible that folly and fools, like religion and magic, meet some deeply rooted needs in human society." For this reason, clowning is often considered an important part of training as

4770-1027: The Macy's Thanksgiving Day Parade , and followed with spots during the 1965 NFL Championship Game . Circus performer Coco the Clown (real name Michael Polakovs ) was hired in 1966 to revamp Ronald's image, creating the now familiar costume and make-up. In 2010, the Corporate Accountability International in Boston, Massachusetts , suggested Ronald McDonald should retire due to childhood obesity . However, McDonald's CEO Jim Skinner said there are no plans to retire him. In April 2011, McDonald's announced that Ronald McDonald will reappear in their commercials, but Ace Metrix stated Ronald McDonald ads are no longer effective. On May 18, 2011, Corporate Accountability International renewed their call to retire Ronald McDonald by running ads in major newspapers and launching several web pages dedicated to

4876-525: The court jesters of the Middle Ages and the jesters and ritual clowns of various indigenous cultures . Their performances can elicit a range of emotions, from humor and laughter to fear and discomfort, reflecting complex societal and psychological dimensions. Through the centuries, clowns have continued to play significant roles in society, evolving alongside changing cultural norms and artistic expressions. The most ancient clowns have been found in

4982-460: The evil clown character, with the attraction of clowns for small children being based in their fundamentally threatening or frightening nature. The fear of clowns, particularly circus clowns, has become known by the term "coulrophobia." There are different types of clowns portrayed around the world. They include The classical pairing of the White Clown with Auguste in modern tradition has

5088-584: The tramp or hobo . Examples include Marceline Orbes , who performed at the Hippodrome Theater (1905), Charlie Chaplin 's The Tramp (1914), and Emmett Kelly 's Weary Willie based on hobos of the Depression era. Another influential tramp character was played by Otto Griebling during the 1930s to 1950s. Red Skelton 's Dodo the Clown in The Clown (1953), depicts the circus clown as

5194-493: The ( Bozo -derived) clown character with children's entertainment as it has developed since the 1960s also gave rise to Clown Care or hospital clowning in children's hospitals by the mid-1980s. Clowns of America International (established 1984) and World Clown Association (established 1987) are associations of semi-professionals and professional performers. The shift of the Auguste or red clown character from his role as

5300-435: The 17th century, inspired by Arlecchino and the commedia dell'arte. It was here that Clown came into use as the given name of a stock character. Originally a foil for Harlequin's slyness and adroit nature, Clown was a buffoon or bumpkin fool who resembled less a jester than a comical idiot. He was a lower class character dressed in tattered servants' garb. The now-classical features of the clown character were developed in

5406-541: The 1800s. America's first great whiteface clown was stage star George "G.L." Fox . Inspired by Grimaldi, Fox popularised the Humpty Dumpty stories throughout the U.S. in the 1860s. The scary clown, also known as the evil clown or killer clown, is a subversion of the traditional comic clown character, in which the playful trope is instead depicted in a more disturbing nature through the use of horror elements and dark humor . The character can be seen as playing on

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5512-399: The 1860s. Tom Belling senior (1843–1900) developed the red clown or Auguste ( Dummer August ) character c. 1870, acting as a foil for the more sophisticated white clown . Belling worked for Circus Renz in Vienna. Belling's costume became the template for the modern stock character of circus or children's clown, based on a lower class or hobo character, with red nose, white makeup around

5618-627: The 1920s to 1930s. The English word clown was borrowed, along with the circus clown act, by many other languages, such as French clown , Russian (and other Slavic languages) кло́ун, Greek κλόουν, Danish/Norwegian klovn , Romanian clovn etc. Italian retains Pagliaccio , a Commedia dell'arte zanni character, and derivations of the Italian term are found in other Romance languages, such as French Paillasse , Spanish payaso , Catalan/Galician pallasso , Portuguese palhaço , Greek παλιάτσος, Turkish palyaço , German Pajass (via French) Yiddish פּאַיאַץ ( payats ), Russian пая́ц, Romanian paiață . In

5724-402: The 19th to mid 20th centuries. This recognizable character features outlandish costumes, distinctive makeup, colorful wigs, exaggerated footwear, and colorful clothing, with the style generally being designed to entertain large audiences. The first mainstream clown role was portrayed by Joseph Grimaldi (who also created the traditional whiteface make-up design). In the early 1800s, he expanded

5830-547: The 21st century diverged from white-face clown tradition, with more of an emphasis on personal vulnerability and heightened sexuality. The clown character developed out of the zanni rustic fool characters of the early modern commedia dell'arte , which were themselves directly based on the rustic fool characters of ancient Greek and Roman theatre . Rustic buffoon characters in Classical Greek theater were known as sklêro-paiktês (from paizein : to play (like

5936-585: The Adventure Machine , which was only shown during birthday parties at McDonald's restaurants. In 1990, a 40-minute animated direct-to-video film titled The Adventures of Ronald McDonald: McTreasure Island and produced by DIC Entertainment was released on VHS by Hi-Tops Video . From 1998 until 2003 a series of direct-to-video animated episodes titled The Wacky Adventures of Ronald McDonald and produced by Klasky Csupo were released in participating McDonald's worldwide on VHS. Ronald McDonald

6042-462: The American circus is the hobo , tramp or bum clown. There are subtle differences in the American character clown types. The primary differences among these clown types is attitude . According to American circus expert Hovey Burgess , they are: The World Clown Association is a worldwide organization for clowns, jugglers, magicians, and face painters. It holds an annual convention, mainly in

6148-425: The Auguste is confused or is foolish and makes errors less deliberately. The contra-auguste plays the role of the mediator between the white clown and the Auguste character. He has a lower status than the white clown but a higher status than the Auguste. He aspires to be more like the white clown and often mimics everything the white clown does to try to gain approval. If there is a contra-auguste character, he often

6254-528: The Flying World at Sadler's Wells Theatre , where Grimaldi built the character up into the central figure of the harlequinade. The circus clown developed in the 19th century. The modern circus derives from Philip Astley 's London riding school, which opened in 1768. Astley added a clown to his shows to amuse the spectators between equestrian sequences. American comedian George L. Fox became known for his clown role, directly inspired by Grimaldi, in

6360-667: The Hamburger-Happy Clown" debuted in 1963 on three separate local television spots. The advertisements were created by the advertising agency of Oscar Goldstein, who doubled as a McDonald's franchisee in the Washington, D.C. , area, and featured Willard Scott as Ronald. Scott had played Bozo the Clown on WRC-TV in Washington from 1959 to 1962 and was an employee of Goldstein at the time. Scott, who went on to become NBC-TV 's Today Show weatherman, recounted

6466-485: The London comic stage that harlequinade Clowns became known as "Joey", and both the nickname and Grimaldi's whiteface make-up design are still used by other clowns. The comedy that clowns perform is usually in the role of a fool whose everyday actions and tasks become extraordinary—and for whom the ridiculous, for a short while, becomes ordinary. This style of comedy has a long history in many countries and cultures across

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6572-459: The United States of America recognize Ronald (stunning-stuff.com)). In his first television appearance in 1963, the clown was portrayed by Willard Scott. On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald during a taped tribute to Scott on the Today Show . The character first appeared in national TV advertising in 1965, during

6678-407: The United States. Clowns of America International is a Minnesota-based non-profit clown arts membership organization which aims "to share, educate, and act as a gathering place for serious minded amateurs, semiprofessionals, and professional clowns". Clowns International is a British clowning organisation dating back to the 1940s. It is responsible for the Clown Egg Register . In the circus,

6784-722: The Wild: Activity Book , and Ronald McDonald and the Jewel of the Amazon Kingdom: Storybook , which are written by Mike Roberts and Russell Mittermeier , Gad Meiron, and Randall Stone , and illustrated by Donna Reynolds and Tim Racer, in which he is seen here as a nature show host and tour guide . In 1987, Ronald McDonald (with Birdie, Hamburglar, Grimace and the Professor) appeared in an eight-minute animated short film titled Ronald McDonald and

6890-426: The absurd fashions of the day, comic impressions, and ribald songs." — The History and Psychology of Clowns Being Scary , Smithsonian . The circus clown tradition developed out of earlier comedic roles in theatre or Varieté shows during the 19th to mid 20th centuries. This recognizable character features outlandish costumes, distinctive makeup, colorful wigs, exaggerated footwear, and colorful clothing, with

6996-437: The air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. So, I sat down and created Ronald McDonald. McDonald's does not specify a creator of the character in its official statement of the character's history: "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition. (According to one survey, 96% of all schoolchildren in

7102-428: The brief appearances of clowns in a circus while the props and rigging are changed. These are typically made up of a few gags or several bits . Clown stops will always have a beginning, a middle, and an end to them, invariably culminating in a blow-off. These are also called reprises or run-ins by many, and in today's circus they are an art form in themselves. Originally they were bits of business usually parodying

7208-408: The centuries, clowns have continued to play significant roles in society, evolving alongside changing cultural norms and artistic expressions. The most ancient clowns have been found in the Fifth Dynasty of Egypt , around 2400 BC. Unlike court jesters , clowns have traditionally served a socio-religious and psychological role, and traditionally the roles of priest and clown have been held by

7314-631: The character. Ronald (with Grimace) appeared in the 1984 Little Golden Book Ronald McDonald and the Tale of the Talking Plant , which was written by John Albano and illustrated by John Costanza . In 1991, Ronald appears in the Discover the Rainforest activity book series consisting of Paint It Wild: Paint & See Activity Book , Sticker Safari: Sticker and Activity Book , Wonders in

7420-484: The circus tramps Otto Griebling and Emmett Kelly . Red Skelton , Harold Lloyd , Buster Keaton , Charlie Chaplin , Rowan Atkinson and Sacha Baron Cohen would all fit the definition of a character clown. The character clown makeup is a comic slant on the standard human face. Their makeup starts with a flesh tone base and may make use of anything from glasses, mustaches and beards to freckles, warts, big ears or strange haircuts. The most prevalent character clown in

7526-418: The circus, characterized by colorful wigs, red noses, and oversized shoes. However, clowns have also played roles in theater and folklore, like the court jesters of the Middle Ages and the jesters and ritual clowns of various indigenous cultures . Their performances can elicit a range of emotions, from humor and laughter to fear and discomfort, reflecting complex societal and psychological dimensions. Through

7632-476: The clown as a trademark. An actor named Joe Maggard claimed to have performed as Ronald McDonald from 1995 to 2007, though these dates overlap with the portrayals by Jack Doepke and David Hussey. In a 2003 article by The Baltimore Sun , a spokesperson for McDonald's said that Mr. Maggard was simply a stand-in for Ronald for one commercial shoot in the mid-1990s, and stated that "he is definitely not Ronald McDonald." In Thailand , Ronald McDonald greets people in

7738-564: The clown creates a personal mythology that explores their personal experiences. "Grimaldi was the first recognizable ancestor of the modern clown, sort of the Homo erectus of clown evolution. Before him, a clown may have worn make-up, but it was usually just a bit of rouge on the cheeks to heighten the sense of them being florid, funny drunks or rustic yokels. Grimaldi, however, suited up in bizarre, colorful costumes, stark white face paint punctuated by spots of bright red on his cheeks and topped with

7844-524: The creation of the character in his book Joy of Living : At the time, Bozo was the hottest children's show on the air. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo ... There was something about the combination of hamburgers and Bozo that was irresistible to kids ... That's why when Bozo went off

7950-415: The creator's eyes are closed. A mask is made for each direction of the medicine wheel . During this process, the clown creates a personal mythology that explores their personal experiences. "Grimaldi was the first recognizable ancestor of the modern clown, sort of the Homo erectus of clown evolution. Before him, a clown may have worn make-up, but it was usually just a bit of rouge on the cheeks to heighten

8056-482: The definition of a character clown. The character clown makeup is a comic slant on the standard human face. Their makeup starts with a flesh tone base and may make use of anything from glasses, mustaches and beards to freckles, warts, big ears or strange haircuts. The most prevalent character clown in the American circus is the hobo , tramp or bum clown. There are subtle differences in the American character clown types. The primary differences among these clown types

8162-476: The early 1800s by Joseph Grimaldi , who played Clown in Charles Dibdin's 1800 pantomime Peter Wilkins: or Harlequin in the Flying World at Sadler's Wells Theatre , where Grimaldi built the character up into the central figure of the harlequinade. The circus clown developed in the 19th century. The modern circus derives from Philip Astley 's London riding school, which opened in 1768. Astley added

8268-435: The early 20th century, with the disappearance of the rustic simpleton or village idiot character of everyday experience, North American circuses developed characters such as the tramp or hobo . Examples include Marceline Orbes , who performed at the Hippodrome Theater (1905), Charlie Chaplin 's The Tramp (1914), and Emmett Kelly 's Weary Willie based on hobos of the Depression era. Another influential tramp character

8374-453: The early modern commedia dell'arte , which were themselves directly based on the rustic fool characters of ancient Greek and Roman theatre . Rustic buffoon characters in Classical Greek theater were known as sklêro-paiktês (from paizein : to play (like a child) ) or deikeliktas , besides other generic terms for rustic or peasant . In Roman theater, a term for clown was fossor , literally digger; labourer . The English word clown

8480-429: The ears are painted red. Whiteface makeup was originally designed by Joseph Grimaldi in 1801. He began by painting a white base over his face, neck and chest before adding red triangles on the cheeks, thick eyebrows and large red lips set in a mischievous grin. Grimaldi's design is used by many modern clowns. According to Grimaldi's biographer Andrew McConnell Stott, it was one of the most important theatrical designs of

8586-491: The entire face and neck, leaving none of the underlying natural skin visible. In the European whiteface makeup, the ears are painted red. Whiteface makeup was originally designed by Joseph Grimaldi in 1801. He began by painting a white base over his face, neck and chest before adding red triangles on the cheeks, thick eyebrows and large red lips set in a mischievous grin. Grimaldi's design is used by many modern clowns. According to Grimaldi's biographer Andrew McConnell Stott, it

8692-628: The eyes and mouth, and oversized clothes and shoes. The clown character as developed by the late 19th century is reflected in Ruggero Leoncavallo 's 1892 opera Pagliacci ( Clowns ). Belling's Auguste character was further popularized by Nicolai Poliakoff 's Coco in the 1920s to 1930s. The English word clown was borrowed, along with the circus clown act, by many other languages, such as French clown , Russian (and other Slavic languages) кло́ун, Greek κλόουν, Danish/Norwegian klovn , Romanian clovn etc. Italian retains Pagliaccio ,

8798-454: The form of a clown, named "Pennywise", and then assuming the shape of whatever the victim fears the most. The character clown adopts an eccentric character of some type, such as a butcher, a baker, a policeman, a housewife or hobo . Prime examples of this type of clown are the circus tramps Otto Griebling and Emmett Kelly . Red Skelton , Harold Lloyd , Buster Keaton , Charlie Chaplin , Rowan Atkinson and Sacha Baron Cohen would all fit

8904-444: The given name of a stock character. Originally a foil for Harlequin's slyness and adroit nature, Clown was a buffoon or bumpkin fool who resembled less a jester than a comical idiot. He was a lower class character dressed in tattered servants' garb. The now-classical features of the clown character were developed in the early 1800s by Joseph Grimaldi , who played Clown in Charles Dibdin's 1800 pantomime Peter Wilkins: or Harlequin in

9010-574: The icon and communicate an anti-corporate message. For example, in 2000, protestors in Hong Kong dressed as Ronald McDonald to protest the labor policies of McDonald's in China . In 2010, the Oscar-winning animated short Logorama prominently featured a depiction of Ronald McDonald as a criminal on the run from the police. Critics claimed that a clown mascot targeting children for fast food

9116-488: The mascot in 1963 television spots. The McDonald's trademark application for the character dates to 1967. Based on the Bozo template, the US custom of birthday clown, private contractors who offer to perform as clowns at children's parties, developed in the 1960s to 1970s. The strong association of the ( Bozo -derived) clown character with children's entertainment as it has developed since the 1960s also gave rise to Clown Care or hospital clowning in children's hospitals by

9222-405: The mid-1980s. Clowns of America International (established 1984) and World Clown Association (established 1987) are associations of semi-professionals and professional performers. The shift of the Auguste or red clown character from his role as a foil for the white in circus or pantomime shows to a Bozo -derived standalone character in children's entertainment by the 1980s also gave rise to

9328-469: The mischievous and brutish foil for the more sophisticated Harlequin, who became more of a romantic character. The most influential such pair in Victorian England were the Payne Brothers, active during the 1860s and 1870s. The white clown , or clown blanc in French, is a sophisticated character, as opposed to the clumsy Auguste. The two types are also distinguished as the sad clown (blanc) and happy clown (Auguste). The Auguste face base makeup color

9434-476: The name "Ronald McDonald" as well as costume clown face persona, etc. are registered trademarks of McDonald's. McDonald's trains performers to portray Ronald using identical mannerisms and costume, to contribute to the illusion that they are one character. McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, persona, style, costume and clown face when they adopted

9540-423: The preceding act. If for instance there had been a tightrope walker the reprise would involve two chairs with a piece of rope between and the clown trying to imitate the artiste by trying to walk between them, with the resulting falls and cascades bringing laughter from the audience. Today, interludes are far more complex, and in many modern shows the clowning is a thread that links the whole show together. Among

9646-570: The retirement of the character. However, McDonald's CEO Jim Skinner defended Ronald McDonald by saying that he is an ambassador for good and "it's all about choice". Shortly after, McDonald's announced that Ronald McDonald was "here to stay". In April 2014, McDonald's announced that Ronald McDonald would have a whole new look and new outfits. They also announced that he would be featured in their new commercials as well as on social media websites like Twitter . As part of Ronald's makeover, his jumpsuit has been dropped in favor of yellow cargo pants ,

9752-520: The role of Clown in the harlequinade that formed part of British pantomimes , notably at the Theatre Royal, Drury Lane and the Sadler's Wells and Covent Garden theatres. He became so dominant on the London comic stage that harlequinade Clowns became known as "Joey", and both the nickname and Grimaldi's whiteface make-up design are still used by other clowns. The comedy that clowns perform

9858-496: The role of the mediator between the white clown and the Auguste character. He has a lower status than the white clown but a higher status than the Auguste. He aspires to be more like the white clown and often mimics everything the white clown does to try to gain approval. If there is a contra-auguste character, he often is instructed by the whiteface to correct the Auguste when he is doing something wrong. There are two major types of clowns with whiteface makeup: The classic white clown

9964-425: The same persons. Peter Berger writes, "It seems plausible that folly and fools, like religion and magic, meet some deeply rooted needs in human society." For this reason, clowning is often considered an important part of training as a physical performance discipline, partly because tricky subject matter can be dealt with, but also because it requires a high level of risk and play in the performer. In anthropology,

10070-411: The sense of them being florid, funny drunks or rustic yokels. Grimaldi, however, suited up in bizarre, colorful costumes, stark white face paint punctuated by spots of bright red on his cheeks and topped with a blue mohawk. He was a master of physical comedy—he leapt in the air, stood on his head, fought himself in hilarious fisticuffs that had audiences rolling in the aisles—as well as of satire lampooning

10176-423: The sense of unease felt by those with coulrophobia, the fear of clowns. The modern archetype of the evil clown was popularized by DC Comics character the Joker starting in 1940 and again by Pennywise in Stephen King 's novel It , which introduced the fear of an evil clown to a modern audience. In the novel, the eponymous character is a pan-dimensional monster which feeds mainly on children by luring them in

10282-432: The style generally being designed to entertain large audiences. The first mainstream clown role was portrayed by Joseph Grimaldi (who also created the traditional whiteface make-up design). In the early 1800s, he expanded the role of Clown in the harlequinade that formed part of British pantomimes , notably at the Theatre Royal, Drury Lane and the Sadler's Wells and Covent Garden theatres. He became so dominant on

10388-430: The template for the modern stock character of circus or children's clown, based on a lower class or hobo character, with red nose, white makeup around the eyes and mouth, and oversized clothes and shoes. The clown character as developed by the late 19th century is reflected in Ruggero Leoncavallo 's 1892 opera Pagliacci ( Clowns ). Belling's Auguste character was further popularized by Nicolai Poliakoff 's Coco in

10494-401: The term clown has been extended to comparable jester or fool characters in non-Western cultures. A society in which such clowns have an important position are termed clown societies , and a clown character involved in a religious or ritual capacity is known as a ritual clown . Many native tribes have a history of clowning, such as the Pueblo clown of the Kachina culture. A Heyoka

10600-546: The traditional Thai wai greeting gesture of both hands pressed together. The Thai version of the company mascot was created in 2002 by the local Thai franchise, McThai, as part of a "McThai in the Thai Spirit" campaign. The figure has also been exported to India and other countries where a similar gesture is used. In China , out of respect for Ronald McDonald as an adult, children refer to him as "Uncle McDonald" ( 麦当劳叔叔 ; Màidāngláo Shūshu ). In Japan , Ronald McDonald

10706-425: The whiteface. Classically the whiteface character instructs the Auguste character to perform his bidding. The Auguste has a hard time performing a given task, which leads to funny situations. Sometimes the Auguste plays the role of an anarchist and purposefully has trouble following the whiteface's directions. Sometimes the Auguste is confused or is foolish and makes errors less deliberately. The contra-auguste plays

10812-416: The world. Some writers have argued that due to the widespread use of such comedy and its long history it is a need that is part of the human condition. The modern clowning school of comedy in the 21st century diverged from white-face clown tradition, with more of an emphasis on personal vulnerability and heightened sexuality. The clown character developed out of the zanni rustic fool characters of

10918-463: The world. They include The classical pairing of the White Clown with Auguste in modern tradition has a precedent in the pairing of Pierrot and Harlequin in the Commedia dell'arte . Originally, Harlequin's role was that of a light-hearted, nimble and astute servant, paired with the sterner and melancholic Pierrot. In the 18th-century English Harlequinade , Harlequin was now paired with Clown. As developed by Joseph Grimaldi around 1800, Clown became

11024-542: Was first recorded c. 1560 (as clowne, cloyne ) in the generic meaning rustic, boor, peasant . The origin of the word is uncertain, perhaps from a Scandinavian word cognate with clumsy . It is in this sense that Clown is used as the name of fool characters in Shakespeare's Othello and The Winter's Tale . The sense of clown as referring to a professional or habitual fool or jester developed soon after 1600, based on Elizabethan rustic fool characters such as Shakespeare's. The harlequinade developed in England in

11130-410: Was one of the most important theatrical designs of the 1800s. America's first great whiteface clown was stage star George "G.L." Fox . Inspired by Grimaldi, Fox popularised the Humpty Dumpty stories throughout the U.S. in the 1860s. The scary clown, also known as the evil clown or killer clown, is a subversion of the traditional comic clown character, in which the playful trope is instead depicted in

11236-465: Was played by Otto Griebling during the 1930s to 1950s. Red Skelton 's Dodo the Clown in The Clown (1953), depicts the circus clown as a tragicomic stock character, "a funny man with a drinking problem". In the United States, Bozo the Clown was an influential Auguste character since the late 1950s. The Bozo Show premiered in 1960 and appeared nationally on cable television in 1978. McDonald's derived its mascot clown, Ronald McDonald , from

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