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125-429: Reading Transport Limited , trading as Reading Buses , is an English municipal bus operator owned by Reading Borough Council , serving the towns of Reading , Bracknell , Newbury , Slough , Windsor , Maidenhead , Wokingham and the surrounding areas in the counties of Berkshire , Oxfordshire , Surrey and Hampshire , as well as parts of Greater London . The origins of Reading Transport can be traced back to

250-659: A Neutrality Pact in April 1941, and Japan adopted the doctrine of Nanshin-ron , promoted by the Navy, which took its focus southward and eventually led to war with the United States and the Western Allies. In Europe, Germany and Italy were becoming more aggressive. In March 1938, Germany annexed Austria , again provoking little response from other European powers. Encouraged, Hitler began pressing German claims on

375-578: A cautious French probe into the Saarland . The Western Allies also began a naval blockade of Germany , which aimed to damage the country's economy and war effort. Germany responded by ordering U-boat warfare against Allied merchant and warships, which would later escalate into the Battle of the Atlantic . On 8 September, German troops reached the suburbs of Warsaw . The Polish counter-offensive to

500-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

625-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

750-638: A consequential saving in precious oil-based fuel. In 1949 the Whitley Street line was extended to Whitley Wood and Northumberland Avenue, and a short branch was built to Reading General station. Subsequent short extensions took the system to its full extent, with the Kentwood route running to Armour Hill and the Northumberland Avenue line running to the junction with Whitley Wood Road. By 1965, most UK trolleybus systems had closed, and

875-476: A contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

1000-559: A distinctive colour. These colours are used on the buses used on that route, and also on maps and other publicity. Urban town area routes provide a weekday daytime frequency of between 2 and 8 buses per hour, depending on the route. Five of the urban routes now operate 24 hours a day, reflecting the level of demand for local buses around the clock: Out of town routes operate at lower frequency, with between one and four buses an hour. These operate out as far as Newbury, Henley-on-Thames, Wokingham, Bracknell and Riseley: Reading Buses also operate

1125-524: A pretext to initiate the invasion. The first German attack of the war came against the Polish defences at Westerplatte . The United Kingdom responded with an ultimatum for Germany to cease military operations, and on 3 September, after the ultimatum was ignored, Britain and France declared war on Germany. During the Phoney War period, the alliance provided no direct military support to Poland, outside of

1250-781: A pretext to worsen relations. On 29 August, Hitler demanded that a Polish plenipotentiary immediately travel to Berlin to negotiate the handover of Danzig , and to allow a plebiscite in the Polish Corridor in which the German minority would vote on secession. The Poles refused to comply with the German demands, and on the night of 30–31 August in a confrontational meeting with the British ambassador Nevile Henderson , Ribbentrop declared that Germany considered its claims rejected. On 1 September 1939, Germany invaded Poland after having staged several false flag border incidents as

1375-475: A secret protocol that defined German and Soviet "spheres of influence" (western Poland and Lithuania for Germany; eastern Poland , Finland, Estonia , Latvia and Bessarabia for the Soviet Union), and raised the question of continuing Polish independence. The pact neutralised the possibility of Soviet opposition to a campaign against Poland and assured that Germany would not have to face the prospect of

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1500-719: A service from Reading through London to Southend . The service was numbered X1 and was run jointly with Southend Transport . In 1982 the X1 was shortened to run from Reading to Aldgate in East London, under the Goldline brand, and joint operation ceased. As a result of the legislation that accompanied the deregulation of local bus services in 1986, the operations of Reading Transport were transferred to Reading Transport Limited, an "arms length" company whose shares were held by Reading Borough Council. Bus deregulation also meant that

1625-478: A similar manner. However, First won the tenders for the evening service 4 and Sunday service 6 back. Since 2004, Reading Buses and Reading Borough Council have made a significant investment in upgrading the quality of Reading's main urban bus routes. In autumn of that year, Reading Buses introduced its first branded Premier Route in the form of the number 17, running between the Three Tuns on Wokingham Road and

1750-774: A similar pact and rejected ceding part of its territory to the Soviet Union. The Soviet Union invaded Finland in November 1939, and was subsequently expelled from the League of Nations for this crime of aggression. Despite overwhelming numerical superiority, Soviet military success during the Winter War was modest, and the Finno-Soviet war ended in March 1940 with some Finnish concessions of territory . In June 1940,

1875-434: A simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name,

2000-413: A trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on

2125-531: A two-front war, as it had in World War   I. Immediately afterwards, Hitler ordered the attack to proceed on 26 August, but upon hearing that the United Kingdom had concluded a formal mutual assistance pact with Poland and that Italy would maintain neutrality, he decided to delay it. In response to British requests for direct negotiations to avoid war, Germany made demands on Poland, which served as

2250-429: A two-tone green colour scheme, although most services were operated by vehicles in colour schemes specified by the contracting organisation. Unlike services run by Reading Buses, Goldline gave change on their routes. This was mainly for the benefit of visitors who are more likely to use routes such as park-and-ride. In May 2008, Goldline won the contract to operate route 142 from Checkendon, Woodcote and Purley to Reading;

2375-560: A water car (used for keeping down the dust on the streets) were added to the fleet, from the same manufacturer. No further trams were acquired, and a planned extension from the Caversham Road terminus across Caversham Bridge to Caversham itself was abandoned because of the outbreak of World War I . The war also led to a significant maintenance backlog. In 1919, Reading Corporation started operating its first motor buses. These ran from Caversham Heights to Tilehurst , running over

2500-678: Is called a razón social . World War II Asia-Pacific Mediterranean and Middle East Other campaigns Coups World War II or the Second World War (1 September 1939 – 2 September 1945) was a global conflict between two coalitions: the Allies and the Axis powers . Nearly all the world's countries —including all the great powers —participated, with many investing all available economic, industrial, and scientific capabilities in pursuit of total war , blurring

2625-498: Is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina ,

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2750-499: Is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using

2875-604: The Anglo-German Naval Agreement and the German–Polish declaration of non-aggression . The situation became a crisis in late August as German troops continued to mobilise against the Polish border. On 23 August the Soviet Union signed a non-aggression pact with Germany, after tripartite negotiations for a military alliance between France, the United Kingdom, and Soviet Union had stalled. This pact had

3000-581: The German Revolution of 1918–1919 , and a democratic government, later known as the Weimar Republic , was created. The interwar period saw strife between supporters of the new republic and hardline opponents on both the political right and left. Italy, as an Entente ally, had made some post-war territorial gains; however, Italian nationalists were angered that the promises made by the United Kingdom and France to secure Italian entrance into

3125-486: The Green Line Coach Station at Victoria via Windsor and Slough from First Berkshire . In January 2018 Reading Buses took over two routes (2 and 5), and won Slough Borough Council tenders for evening (4) and Sunday services (6) from First Berkshire. In September 2018, Reading Buses purchased Newbury & District from Weavaway. The companies have worked together in the past, most noticeably on

3250-710: The Italian invasion of Abyssinia on 3 October 1935. The British historian Antony Beevor views the beginning of World War   II as the Battles of Khalkhin Gol fought between Japan and the forces of Mongolia and the Soviet Union from May to September 1939. Others view the Spanish Civil War as the start or prelude to World War II. The exact date of the war's end also is not universally agreed upon. It

3375-695: The League of Nations as a force to preserve peace. Both Italy and Ethiopia were member nations, but the League did little when the former clearly violated Article X of the League's Covenant . The United Kingdom and France supported imposing sanctions on Italy for the invasion, but the sanctions were not fully enforced and failed to end the Italian invasion. Italy subsequently dropped its objections to Germany's goal of absorbing Austria . When civil war broke out in Spain, Hitler and Mussolini lent military support to

3500-731: The Nationalist rebels , led by General Francisco Franco . Italy supported the Nationalists to a greater extent than the Nazis: Mussolini sent more than 70,000 ground troops, 6,000 aviation personnel, and 720 aircraft to Spain. The Soviet Union supported the existing government of the Spanish Republic . More than 30,000 foreign volunteers, known as the International Brigades , also fought against

3625-589: The Paris Peace Conference . The organisation's primary goals were to prevent armed conflict through collective security, military, and naval disarmament , as well as settling international disputes through peaceful negotiations and arbitration. Despite strong pacifist sentiment after World War   I , irredentist and revanchist nationalism had emerged in several European states. These sentiments were especially marked in Germany because of

3750-690: The Rome–Berlin Axis . A month later, Germany and Japan signed the Anti-Comintern Pact , which Italy joined the following year. The Kuomintang (KMT) party in China launched a unification campaign against regional warlords and nominally unified China in the mid-1920s, but was soon embroiled in a civil war against its former Chinese Communist Party (CCP) allies and new regional warlords . In 1931, an increasingly militaristic Empire of Japan , which had long sought influence in China as

3875-590: The Soviet–Japanese Neutrality Pact in April 1941. By contrast, the Germans were steadily making preparations for an attack on the Soviet Union, massing forces on the Soviet border. Hitler believed that the United Kingdom's refusal to end the war was based on the hope that the United States and the Soviet Union would enter the war against Germany sooner or later. On 31 July 1940, Hitler decided that

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4000-543: The Stresa Front in April 1935 in order to contain Germany, a key step towards military globalisation ; however, that June, the United Kingdom made an independent naval agreement with Germany, easing prior restrictions. The Soviet Union, concerned by Germany's goals of capturing vast areas of Eastern Europe , drafted a treaty of mutual assistance with France. Before taking effect, though, the Franco-Soviet pact

4125-709: The Sudetenland , an area of Czechoslovakia with a predominantly ethnic German population. Soon the United Kingdom and France followed the appeasement policy of British Prime Minister Neville Chamberlain and conceded this territory to Germany in the Munich Agreement , which was made against the wishes of the Czechoslovak government, in exchange for a promise of no further territorial demands. Soon afterwards, Germany and Italy forced Czechoslovakia to cede additional territory to Hungary, and Poland annexed

4250-707: The Tanggu Truce was signed in 1933. Thereafter, Chinese volunteer forces continued the resistance to Japanese aggression in Manchuria , and Chahar and Suiyuan . After the 1936 Xi'an Incident , the Kuomintang and CCP forces agreed on a ceasefire to present a united front to oppose Japan. The Second Italo-Ethiopian War was a brief colonial war that began in October 1935 and ended in May 1936. The war began with

4375-579: The Trans-Olza region of Czechoslovakia. Although all of Germany's stated demands had been satisfied by the agreement, privately Hitler was furious that British interference had prevented him from seizing all of Czechoslovakia in one operation. In subsequent speeches Hitler attacked British and Jewish "war-mongers" and in January 1939 secretly ordered a major build-up of the German navy to challenge British naval supremacy. In March 1939, Germany invaded

4500-609: The Treaty of Craiova . The loss of one-third of Romania's 1939 territory caused a coup against King Carol II, turning Romania into a fascist dictatorship under Marshal Ion Antonescu , with a course set towards the Axis in the hopes of a German guarantee. Meanwhile, German-Soviet political relations and economic co-operation gradually stalled, and both states began preparations for war. In April 1940, Germany invaded Denmark and Norway to protect shipments of iron ore from Sweden , which

4625-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

4750-709: The Wehrmacht rapidly advanced to the Channel and cut off the Allied forces in Belgium, trapping the bulk of the Allied armies in a cauldron on the Franco-Belgian border near Lille. The United Kingdom was able to evacuate a significant number of Allied troops from the continent by early June, although they had to abandon almost all their equipment. On 10 June, Italy invaded France , declaring war on both France and

4875-538: The 1917 Bolshevik seizure of power in Russia , which led to the founding of the Soviet Union. Meanwhile, the victorious Allies of World War I , such as France, Belgium, Italy, Romania, and Greece, gained territory, and new nation-states were created out of the dissolution of the Austro-Hungarian, Ottoman, and Russian Empires. To prevent a future world war, the League of Nations was established in 1920 by

5000-531: The 19th century, when the privately owned Reading Tramways Company (part of the Imperial Tramways Company ) was formed. The company was authorised to construct and operate a horse tram route on an east–west alignment from Oxford Road through Broad Street in the town centre to Cemetery Junction . This route formed the core of what became known as the main line of the tram and trolleybus network. Construction started in January 1879, with

5125-439: The 507. Two coaches were maintained by N&D during the operation at their Greenham Park depot. The 402 was introduced in early 2023 to make use of otherwise dead (Out of Service) runs between London and Newbury. The operation of theses services by N&D ended in late 2023, with the 402 being withdrawn completely, and the two coaches being returned to NatEx. Until August 2011, Reading Transport operated public service buses in

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5250-519: The Allies were attempting to cut off . Denmark capitulated after six hours , and despite Allied support , Norway was conquered within two months. British discontent over the Norwegian campaign led to the resignation of Prime Minister Neville Chamberlain , who was replaced by Winston Churchill on 10   May 1940. On the same day, Germany launched an offensive against France . To circumvent

5375-867: The Asia-Pacific , and by 1937 was at war with the Republic of China . In December 1941, Japan attacked American and British territories in Southeast Asia and the Central Pacific , including Pearl Harbor in Hawaii , which resulted in the US and the UK declaring war against Japan, and the European Axis declaring war on the US. Japan conquered much of coastal China and Southeast Asia , but its advances in

5500-534: The Axis war against the Soviet Union, in Romania's case partially to recapture territory ceded to the Soviet Union . In early June 1940, the Italian Regia Aeronautica attacked and besieged Malta , a British possession. From late summer to early autumn, Italy conquered British Somaliland and made an incursion into British-held Egypt . In October, Italy attacked Greece , but the attack

5625-476: The Bear Inn at Tilehurst via the town centre and Oxford Road, and the linear descendant of the old main line . This was intended as the first in a series of such routes, each providing a weekday daytime frequency of between 3 and 8 buses per hour. Each premier route, or group of routes, would be allocated a distinctive colour, to be used on the buses on that route, and also on maps and other publicity. Since then

5750-533: The Blitz , but largely ended in May 1941 after failing to significantly disrupt the British war effort. Using newly captured French ports, the German Navy enjoyed success against an over-extended Royal Navy , using U-boats against British shipping in the Atlantic . The British Home Fleet scored a significant victory on 27   May 1941 by sinking the German battleship Bismarck . In November 1939,

5875-810: The French possessions of Syria and Lebanon , assisted by the Free French . With the situation in Europe and Asia relatively stable, Germany, Japan, and the Soviet Union made preparations for war. With the Soviets wary of mounting tensions with Germany, and the Japanese planning to take advantage of the European War by seizing resource-rich European possessions in Southeast Asia , the two powers signed

6000-426: The Germans, and the last large operational unit of the Polish Army surrendered on 6   October . Despite the military defeat, Poland never surrendered; instead, it formed the Polish government-in-exile and a clandestine state apparatus remained in occupied Poland. A significant part of Polish military personnel evacuated to Romania and Latvia; many of them later fought against the Axis in other theatres of

6125-445: The Holocaust of European Jews, as well as from massacres, starvation, and disease. Following the Allied powers' victory, Germany , Austria , Japan , and Korea were occupied, and war crimes tribunals were conducted against German and Japanese leaders . The causes of World War II included unresolved tensions in the aftermath of World War I and the rise of fascism in Europe and militarism in Japan . Key events leading up to

6250-542: The Hospital Park and Ride service 300, which runs between the Thames Valley Park and Ride and the Mereoak Park and Ride via the Royal Berkshire Hospital and the University of Reading , and the Winnersh Triangle Park & Ride 500. The Thames Valley P&R service 400 was indefinitely suspended in July 2022 due to low usage and a lack of funding. In September 2018, Reading Buses purchased Newbury & District from Weavaway. The operated services include: All services (except 3c, which continues to Thatcham Broadway) serve

6375-495: The Jet Black 1 service which operates between Reading and Newbury. In March 2019, Courtney Buses was purchased with 57 buses. In November 2019, routes 2 (which had already been withdrawn as a result of too much competition from Courtney in May 2018, but added back into the company after the purchase in March 2019) and 5 in Slough and Windsor were transferred to the Courtney Buses division, with 2 other routes, which Courtney had taken over from First Berkshire (10/15) also grouped in

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6500-450: The Nationalists. Both Germany and the Soviet Union used this proxy war as an opportunity to test in combat their most advanced weapons and tactics. The Nationalists won the civil war in April 1939; Franco, now dictator, remained officially neutral during World War   II but generally favoured the Axis . His greatest collaboration with Germany was the sending of volunteers to fight on the Eastern Front . In July 1937, Japan captured

6625-467: The Newbury Wharf Bus Station. The 1a/c/d, 103/103a/b/c, 730/731 and V1 services are operated solely by Reading Buses. All other routes are operated on behalf of West Berkshire Council. In December 2017, it was announced that Reading Buses was to take on three services withdrawn by First Berkshire & The Thames Valley in the Slough area. A fourth route was later added. The Thames Valley Buses name, historically associated with Thames Valley Traction ,

6750-403: The Newbury area, the majority of work passed to Newbury & District. The Link is now operated by Stagecoach in Hampshire on a revised timetable to reflect the Stagecoach depot being in Basingstoke. Jet Black 1 was subcontracted to Weavaway Travel in 2011, using several Alexander Dennis Enviro400s , which were owned by Weavaway but in a route-branded version of the Reading Buses livery and on

6875-444: The Pacific were halted in mid-1942 after its defeat in the naval Battle of Midway ; Germany and Italy were defeated in North Africa and at Stalingrad in the Soviet Union. Key setbacks in 1943—including German defeats on the Eastern Front, the Allied invasions of Sicily and the Italian mainland , and Allied offensives in the Pacific—cost the Axis powers their initiative and forced them into strategic retreat on all fronts. In 1944,

7000-529: The Reading fleet system. Additional Enviro400s owned by Weavaway in an all-over black livery were also able to be used on the route. Reading Buses used the Goldline Travel name for its non-public-service bus operations, including services operated under contract for various local employers. Goldline Travel was also responsible for the operation of Fastrack and Daytrack park and ride services and Nighttrack night bus services , all of which are operated under contract to Reading Borough Council . Goldline Travel had

7125-452: The Royal Navy putting three Italian battleships out of commission after a carrier attack at Taranto , and neutralising several more warships at the Battle of Cape Matapan . Italian defeats prompted Germany to deploy an expeditionary force to North Africa; at the end of March 1941, Rommel 's Afrika Korps launched an offensive which drove back Commonwealth forces. In less than a month, Axis forces advanced to western Egypt and besieged

7250-423: The Soviet Union occupied the entire territories of Estonia, Latvia and Lithuania, as well as the Romanian regions of Bessarabia, Northern Bukovina, and the Hertsa region . In August 1940, Hitler imposed the Second Vienna Award on Romania which led to the transfer of Northern Transylvania to Hungary. In September 1940, Bulgaria demanded Southern Dobruja from Romania with German and Italian support, leading to

7375-418: The Soviet Union and Mongolia . The Japanese doctrine of Hokushin-ron , which emphasised Japan's expansion northward, was favoured by the Imperial Army during this time. This policy would prove difficult to maintain in light of the Japanese defeat at Khalkin Gol in 1939, the ongoing Second Sino-Japanese War and ally Nazi Germany pursuing neutrality with the Soviets. Japan and the Soviet Union eventually signed

7500-575: The Soviet Union should be eliminated and aimed for the conquest of Ukraine , the Baltic states and Byelorussia . However, other senior German officials like Ribbentrop saw an opportunity to create a Euro-Asian bloc against the British Empire by inviting the Soviet Union into the Tripartite Pact. In November 1940, negotiations took place to determine if the Soviet Union would join the pact. The Soviets showed some interest but asked for concessions from Finland, Bulgaria, Turkey, and Japan that Germany considered unacceptable. On 18 December 1940, Hitler issued

7625-400: The Soviet Union was ever signed, although the state of war between the two countries was terminated by the Soviet–Japanese Joint Declaration of 1956 , which also restored full diplomatic relations between them. World War I had radically altered the political European map with the defeat of the Central Powers —including Austria-Hungary , Germany , Bulgaria , and the Ottoman Empire —and

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7750-451: The Three Tuns, and a much longer extension from the Oxford Road through the centre of Tilehurst to the Bear Inn. The extended main line , from the Three Tuns to the Bear, still exists today as bus route 17, the town's busiest and most frequent route, and the first to be designated a premier route. During World War II a trolleybus branch was constructed from the Oxford Road to Kentwood Hill, enabling trolleybuses to replace motor buses with

7875-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

8000-424: The United Kingdom and France guaranteed their support for Polish independence ; when Italy conquered Albania in April 1939, the same guarantee was extended to the Kingdoms of Romania and Greece . Shortly after the Franco - British pledge to Poland, Germany and Italy formalised their own alliance with the Pact of Steel . Hitler accused the United Kingdom and Poland of trying to "encircle" Germany and renounced

8125-489: The United Kingdom attacked on 3   July in an attempt to prevent its seizure by Germany. The air Battle of Britain began in early July with Luftwaffe attacks on shipping and harbours . The German campaign for air superiority started in August but its failure to defeat RAF Fighter Command forced the indefinite postponement of the proposed German invasion of Britain . The German strategic bombing offensive intensified with night attacks on London and other cities in

8250-401: The United Kingdom. The Germans turned south against the weakened French army, and Paris fell to them on 14   June. Eight days later France signed an armistice with Germany ; it was divided into German and Italian occupation zones , and an unoccupied rump state under the Vichy Regime , which, though officially neutral, was generally aligned with Germany. France kept its fleet, which

8375-473: The United States was assisting China and the Western Allies, and had amended the Neutrality Act to allow "cash and carry" purchases by the Allies. In 1940, following the German capture of Paris, the size of the United States Navy was significantly increased . In September the United States further agreed to a trade of American destroyers for British bases . Still, a large majority of the American public continued to oppose any direct military intervention in

8500-412: The Western Allies and the Soviet Union, culminating in the fall of Berlin to Soviet troops; Hitler's suicide ; and the German unconditional surrender on 8 May 1945 . Following the refusal of Japan to surrender on the terms of the Potsdam Declaration , the US dropped the first atomic bombs on Hiroshima and Nagasaki on 6 and 9 August. Faced with an imminent invasion of the Japanese archipelago ,

8625-413: The Western Allies invaded German-occupied France at Normandy , while the Soviet Union regained its territorial losses and pushed Germany and its allies westward. At the same time, Japan suffered reversals in mainland Asia, while the Allies crippled the Japanese Navy and captured key islands . The war in Europe concluded with the liberation of German-occupied territories ; the invasion of Germany by

8750-484: The Wokingham Road and London Road (both from Cemetery Junction), and new routes added to Whitley , Caversham Road, Erleigh Road and Bath Road. The trams operated from a new depot in Mill Lane, a site that was to remain Reading Transport's main depot until it was demolished to make way for The Oracle shopping mall in 1998. The electric tram services were originally operated by 30 four-wheeled double decked cars supplied by Dick, Kerr & Co . In 1904, six bogie cars and

8875-434: The Yellow River ; this manoeuvre bought time for the Chinese to prepare their defences at Wuhan , but the city was taken by October. Japanese military victories did not bring about the collapse of Chinese resistance that Japan had hoped to achieve; instead, the Chinese government relocated inland to Chongqing and continued the war. In the mid-to-late 1930s, Japanese forces in Manchukuo had sporadic border clashes with

9000-514: The aerial Battle of Britain and the Blitz , and naval Battle of the Atlantic . Through a series of campaigns and treaties, Germany took control of much of continental Europe and formed the Axis alliance with Italy , Japan , and other countries. In June 1941, Germany led the European Axis in an invasion of the Soviet Union , opening the Eastern Front and initially making large territorial gains. Japan aimed to dominate East Asia and

9125-640: The beginning of the Pacific War include the start of the Second Sino-Japanese War on 7 July 1937, or the earlier Japanese invasion of Manchuria , on 19 September 1931. Others follow the British historian A. J. P. Taylor , who stated that the Sino-Japanese War and war in Europe and its colonies occurred simultaneously, and the two wars became World War II in 1941. Other proposed starting dates for World War II include

9250-461: The capital Nanking in December 1937. After the fall of Nanking, tens or hundreds of thousands of Chinese civilians and disarmed combatants were murdered by the Japanese . In March 1938, Nationalist Chinese forces won their first major victory at Taierzhuang , but then the city of Xuzhou was taken by the Japanese in May. In June 1938, Chinese forces stalled the Japanese advance by flooding

9375-645: The completion of the new site by Reading and Wokingham Borough Councils . Following a contract win from West Berkshire Council, Reading Buses introduced the Kennections brand in Newbury in September 2016. These routes were previously run by Newbury & District, the bus service trading name for Weavaway Travel, who in turn took them over from Reading Buses' now-defunct Newbury Buses brand. All drivers were TUPEd to Reading Buses. In April 2020, Kennections

9500-403: The conflict well into 1941. In December 1940, Roosevelt accused Hitler of planning world conquest and ruled out any negotiations as useless, calling for the United States to become an " arsenal of democracy " and promoting Lend-Lease programmes of military and humanitarian aid to support the British war effort; Lend-Lease was later extended to the other Allies, including the Soviet Union after it

9625-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

9750-526: The creation of a " New Roman Empire ". Adolf Hitler , after an unsuccessful attempt to overthrow the German government in 1923, eventually became the Chancellor of Germany in 1933 when Paul von Hindenburg and the Reichstag appointed him. Following Hindenburg's death in 1934, Hitler proclaimed himself Führer of Germany and abolished democracy, espousing a radical, racially motivated revision of

9875-402: The distinction between military and civilian resources. Tanks and aircraft played major roles , with the latter enabling the strategic bombing of population centres and delivery of the only two nuclear weapons ever used in war. World War II was the deadliest conflict in history, resulting in 70 to 85 million deaths , more than half being civilians. Millions died in genocides , including

10000-662: The end of May completed the German conquest of the Balkans. Partisan warfare subsequently broke out against the Axis occupation of Yugoslavia , which continued until the end of the war. In the Middle East in May, Commonwealth forces quashed an uprising in Iraq which had been supported by German aircraft from bases within Vichy-controlled Syria . Between June and July, British-led forces invaded and occupied

10125-488: The entire line open by May. A fleet of six single-decked cars were initially used, with 31 horses, providing a 20-minute frequency. The cars operated from a depot on the south side of the Oxford Road, immediately to the east of Reading West railway station . By the 1890s the whole fleet had been replaced by double-decked cars operating at a 10-minute frequency. The company made several proposals to add routes and electrify

10250-575: The first step of what its government saw as the country's right to rule Asia , staged the Mukden incident as a pretext to invade Manchuria and establish the puppet state of Manchukuo . China appealed to the League of Nations to stop the Japanese invasion of Manchuria. Japan withdrew from the League of Nations after being condemned for its incursion into Manchuria. The two nations then fought several battles, in Shanghai , Rehe and Hebei , until

10375-864: The former Chinese imperial capital of Peking after instigating the Marco Polo Bridge incident , which culminated in the Japanese campaign to invade all of China. The Soviets quickly signed a non-aggression pact with China to lend materiel support, effectively ending China's prior cooperation with Germany . From September to November, the Japanese attacked Taiyuan , engaged the Kuomintang Army around Xinkou , and fought Communist forces in Pingxingguan . Generalissimo Chiang Kai-shek deployed his best army to defend Shanghai , but after three months of fighting, Shanghai fell. The Japanese continued to push Chinese forces back, capturing

10500-525: The invasion of the Ethiopian Empire (also known as Abyssinia ) by the armed forces of the Kingdom of Italy ( Regno d'Italia ), which was launched from Italian Somaliland and Eritrea . The war resulted in the military occupation of Ethiopia and its annexation into the newly created colony of Italian East Africa ( Africa Orientale Italiana , or AOI); in addition it exposed the weakness of

10625-410: The late evening. On 21 August 2023, Newbury & District commenced operations on the new Flightline 730/731 route between Basingstoke , Frimley , Camberley and Heathrow. Reading Buses formerly operated the 925 route between Woking and Heathrow, but this contract was suspended with the onset on the coronavirus pandemic. Newbury & District also operated two routes, the 402 and select trips of

10750-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

10875-502: The lion to Bracknell and the leopard to Wokingham. The lime brand is still retained on the service to Mortimer. Reading Transport operates public service buses under the Reading Buses brand throughout the town of Reading, and along a number of corridors out to other local towns. All routes have a colour scheme, a concept first introduced in 2004 with the introduction of 'Premier Routes', where each route or group of routes allocated

11000-533: The local council no longer had any power to regulate the routes and fares of Reading Transport, nor could they prevent other operators from starting competitive services within the borough. In 1991 Reading Transport was rebranded Reading Buses. In 1992 Reading Transport acquired the Reading and Newbury operations of BeeLine, one of the privatised successors to the state-owned Alder Valley . These acquisitions led to Reading Transport operating buses in Newbury, and in

11125-405: The manufacturers of the overhead equipment gave notice that they would cease production. At the same time the trolleybuses were criticised in the local press because they cost more to operate than motor buses and were inflexible, even though the trolleybuses were profitable (Reading's motor buses made a loss), faster and less polluting. Reading Corporation decided to abandon the trolleybus system, and

11250-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

11375-599: The port of Tobruk . By late March 1941, Bulgaria and Yugoslavia signed the Tripartite Pact ; however, the Yugoslav government was overthrown two days later by pro-British nationalists. Germany and Italy responded with simultaneous invasions of both Yugoslavia and Greece , commencing on 6 April 1941; both nations were forced to surrender within the month. The airborne invasion of the Greek island of Crete at

11500-414: The possibility of further atomic bombings, and the Soviet declaration of war against Japan and its invasion of Manchuria , Japan announced its unconditional surrender on 15 August and signed a surrender document on 2 September 1945 , marking the end of the war. World War II changed the political alignment and social structure of the world, and it set the foundation of international relations for

11625-452: The premier route concept has been rolled out on most of Reading's urban routes. In April 2009, a similar concept was introduced to some of Reading Buses' longer distance rural routes. These were rebranded as Vitality Routes , using specially branded green and silver or red and silver buses. In 2014, these too were changed to a colour brand, becoming 'Lime Routes'. Most longer distance and interurban services now have animal related branding, with

11750-772: The registration of a new limited-stop service using Optare MetroRiders under the Fast-Line brand before introducing a low-cost unit with unbranded minibuses running against Mainline routes E, F and H. Labour shortages created problems for the competitor, and Reading Buses acquired Reading Mainline in May 1998. Reading Transport continued to operate the Routemasters under the Reading Mainline brand until they were finally withdrawn on 22 July 2000. In December 2017, Reading Buses started to serve London again when it took over Green Line Coaches route 702 from Bracknell to

11875-722: The remainder of Czechoslovakia and subsequently split it into the German Protectorate of Bohemia and Moravia and a pro-German client state , the Slovak Republic . Hitler also delivered an ultimatum to Lithuania on 20 March 1939, forcing the concession of the Klaipėda Region , formerly the German Memelland . Greatly alarmed and with Hitler making further demands on the Free City of Danzig ,

12000-517: The rest of the 20th century and into the 21st century. The United Nations was established to foster international cooperation and prevent conflicts, with the victorious great powers—China, France, the Soviet Union, the UK, and the US—becoming the permanent members of its security council . The Soviet Union and the United States emerged as rival superpowers , setting the stage for the Cold War . In

12125-404: The route was previously operated by Thames Travel . However, when the route was next tendered, in May 2012, the contract reverted to Thames Travel. In February 2009, the private hire services run by Goldline ceased, and the coaches were all sold. In 2015, Loddon Bridge Park & Ride route 500 ceased and the site was closed, having been superseded by Winnersh Triangle Park & Ride, following

12250-562: The routes were phased out between January 1967 and November 1968. The UK's first contra-flow bus lane was instigated along Kings Road, when that road was made one-way in the early 1960s. The trolleybuses continued to operate two-way, as it was considered uneconomic to erect wiring on the new inbound route, London Road. The concept of the contra-flow bus lane was proved successful, and adopted in other places for motor buses. The Transport Act 1980 deregulated long distance bus services. Reading Transport took advantage of this new freedom to start

12375-741: The rural areas around Reading and Newbury, for the first time. Additionally, BeeLine had operated a Reading to London service under the LondonLink name, and that was merged into the Goldline service and the resulting service renamed London Line. The Goldline name was retained for use by Reading Transport's non-scheduled service business. The London Line service ceased in 2000. Reading Buses faced competition on Reading urban routes from 1994, when Reading Mainline, an independent company, started operations with 10 AEC Routemasters acquired from Southend Transport , later expanding to 45 Routemasters on letter-designated routes. Reading Buses initially retaliated with

12500-410: The significant territorial, colonial, and financial losses imposed by the Treaty of Versailles . Under the treaty, Germany lost around 13 percent of its home territory and all its overseas possessions , while German annexation of other states was prohibited, reparations were imposed, and limits were placed on the size and capability of the country's armed forces . The German Empire was dissolved in

12625-593: The strong Maginot Line fortifications on the Franco-German border, Germany directed its attack at the neutral nations of Belgium , the Netherlands , and Luxembourg . The Germans carried out a flanking manoeuvre through the Ardennes region, which was mistakenly perceived by the Allies as an impenetrable natural barrier against armoured vehicles. By successfully implementing new Blitzkrieg tactics,

12750-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

12875-548: The system, but none of these were implemented, and in 1899 the borough corporation decided to purchase the system. The purchase deal was completed on 31 October 1901, and Reading Corporation Tramways came into being. The corporation set out about first extending, and then electrifying the system. The extensions were completed by December 1902, and the last horse cars ran in July of the following year. The new electric trams started operating in July 1903. Extensions were constructed to

13000-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

13125-492: The town of Newbury and the surrounding rural area under the "Newbury Buses" brand. Two routes were branded using the same Vitality Route brand that was used by Reading Buses, and provide weekday daytime frequencies of two buses per hour. Another longer distance route, to Basingstoke , was jointly operated with Stagecoach in Hampshire and branded as The Link . When Reading withdrew from all commercial and tendered work in

13250-532: The trading name, have changed over. In December 2017, Reading Buses announced they would take over the Green Line 702 route from First Berkshire & The Thames Valley . The service had a refreshed livery and was branded Green Line Express . In 2018 this was expanded to include the new route 703 between Bracknell and Heathrow. With the delivery of new vehicles in June 2023, the combined Green Line Express brand

13375-578: The tram lines and beyond the tram termini. Because of the state of the track, the Bath Road tram route was abandoned in 1930, followed by the Erleigh Road route in 1932. Eventually it was decided that the tramways should be abandoned and replaced by trolleybuses , operating over extended routes. The last tram ran on the Caversham Road to Whitley route in July 1936, and the last car on the main line ran in May 1939. The first trolleybus wiring erected

13500-399: The types of buses in use in the current fleet of Reading Buses and its subsidiaries. Reading Buses has a history of experimenting with biofuels , including biodiesel and alcohol fuel . By 2008, all but one of Reading's bus fleet was fuelled by a mix of 5% biodiesel and 95% conventional diesel. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a )

13625-485: The wake of European devastation, the influence of its great powers waned, triggering the decolonisation of Africa and Asia . Most countries whose industries had been damaged moved towards economic recovery and expansion . World War II began in Europe on 1 September 1939 with the German invasion of Poland and the United Kingdom and France 's declaration of war on Germany two days later on 3 September 1939. Dates for

13750-461: The war included Japan's invasion of Manchuria , the Spanish Civil War , the outbreak of the Second Sino-Japanese War , and Germany's annexations of Austria and the Sudetenland . World War II is generally considered to have begun on 1 September 1939, when Nazi Germany , under Adolf Hitler , invaded Poland , prompting the United Kingdom and France to declare war on Germany. Poland

13875-513: The war were not fulfilled in the peace settlement. From 1922 to 1925, the Fascist movement led by Benito Mussolini seized power in Italy with a nationalist, totalitarian , and class collaborationist agenda that abolished representative democracy, repressed socialist, left-wing, and liberal forces, and pursued an aggressive expansionist foreign policy aimed at making Italy a world power, promising

14000-475: The war. Germany annexed western Poland and occupied central Poland ; the Soviet Union annexed eastern Poland ; small shares of Polish territory were transferred to Lithuania and Slovakia . On 6 October, Hitler made a public peace overture to the United Kingdom and France but said that the future of Poland was to be determined exclusively by Germany and the Soviet Union. The proposal was rejected and Hitler ordered an immediate offensive against France, which

14125-512: The west halted the German advance for several days, but it was outflanked and encircled by the Wehrmacht . Remnants of the Polish army broke through to besieged Warsaw . On 17 September 1939, two days after signing a cease-fire with Japan , the Soviet Union invaded Poland under the supposed pretext that the Polish state had ceased to exist. On 27 September, the Warsaw garrison surrendered to

14250-707: The world order , and soon began a massive rearmament campaign . France, seeking to secure its alliance with Italy, allowed Italy a free hand in Ethiopia , which Italy desired as a colonial possession. The situation was aggravated in early 1935 when the Territory of the Saar Basin was legally reunited with Germany, and Hitler repudiated the Treaty of Versailles, accelerated his rearmament programme, and introduced conscription. The United Kingdom, France and Italy formed

14375-614: Was invaded by Germany. The United States started strategic planning to prepare for a full-scale offensive against Germany. At the end of September 1940, the Tripartite Pact formally united Japan, Italy, and Germany as the Axis powers . The Tripartite Pact stipulated that any country—with the exception of the Soviet Union—that attacked any Axis Power would be forced to go to war against all three. The Axis expanded in November 1940 when Hungary , Slovakia , and Romania joined. Romania and Hungary later made major contributions to

14500-434: Was a training loop on Erleigh Road, which opened in early 1936. This loop was never used in public service, and was subsequently dismantled. Public service commenced on 18 July 1936, on a route replacing the tram route from Caversham Road to Whitley Street. In May 1939, the remaining tram routes from Oxford Road to Wokingham Road and London Road were converted to trolleybus operation, with a short extension from Wokingham Road to

14625-719: Was divided between Germany and the Soviet Union under the Molotov–Ribbentrop Pact , in which they had agreed on " spheres of influence " in Eastern Europe. In 1940, the Soviets annexed the Baltic states and parts of Finland and Romania . After the fall of France in June 1940, the war continued mainly between Germany and the British Empire , with fighting in the Balkans , Mediterranean, and Middle East ,

14750-536: Was generally accepted at the time that the war ended with the armistice of 15 August 1945 ( V-J Day ), rather than with the formal surrender of Japan on 2 September 1945, which officially ended the war in Asia . A peace treaty between Japan and the Allies was signed in 1951. A 1990 treaty regarding Germany's future allowed the reunification of East and West Germany to take place and resolved most post–World War   II issues. No formal peace treaty between Japan and

14875-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

15000-500: Was merged into Newbury & District, with the latter name being retained. The app was also changed to Newbury & District in September of that year. In March 2019, Reading Buses purchased Courtney Buses as part of their expansion across Berkshire. Between November 2019 and April 2021, the Courtney Buses brand began to be phased out. As of October 2024, the fleet consists of 260 buses. The table below shows an overview of

15125-456: Was postponed until the spring of 1940 due to bad weather. After the outbreak of war in Poland, Stalin threatened Estonia , Latvia , and Lithuania with military invasion, forcing the three Baltic countries to sign pacts allowing the creation of Soviet military bases in these countries; in October 1939, significant Soviet military contingents were moved there. Finland refused to sign

15250-489: Was replaced with The London Line 702 , and Flightline 703 , the latter now co-branded with Heathrow Airport . The two routes are marketed together in Bracknell under the name Windsor Express which is shown prominently at the front of the buses. In addition, The London Line 701 was introduced to be the brand used on the 3 buses per day from Reading to Slough/Legoland in the early morning, with them making return trips in

15375-772: Was repulsed with heavy Italian casualties; the campaign ended within months with minor territorial changes. To assist Italy and prevent Britain from gaining a foothold, Germany prepared to invade the Balkans, which would threaten Romanian oil fields and strike against British dominance of the Mediterranean. In December 1940, British Empire forces began counter-offensives against Italian forces in Egypt and Italian East Africa . The offensives were successful; by early February 1941, Italy had lost control of eastern Libya, and large numbers of Italian troops had been taken prisoner. The Italian Navy also suffered significant defeats, with

15500-673: Was required to go through the bureaucracy of the League of Nations, which rendered it essentially toothless. The United States, concerned with events in Europe and Asia, passed the Neutrality Act in August of the same year. Hitler defied the Versailles and Locarno Treaties by remilitarising the Rhineland in March 1936, encountering little opposition due to the policy of appeasement . In October 1936, Germany and Italy formed

15625-546: Was used for the new services. Operation began on 20 January 2018. In November 2019, the Thames Valley and Courtney Buses brands began to be combined, which was a gradual process that was complete by April 2021, with Slough and Windsor being the first areas to change over to Thames Valley, adding two more routes. However, a retendering of contracts by Slough Borough Council saw the two tendered routes won back by First. Since then, Maidenhead and Wokingham routes, along with

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