Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette , inspired, in turn, by Giuseppe Verdi 's La forza del destino . The TV campaigns began in 1991 with a series of adverts based on Jean de Florette , directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies , silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer , and their aim was to portray the drink in a context of sophisticated European culture .
20-480: The "Reassuringly Expensive" campaign began in 1982. Frank Lowe of Collett Dickinson Pearce worked on marketing for Stella Artois in the 1970s, creating print campaigns such as "My shout, he whispered". In 1981, Lowe left Collett Dickinson Pearce to form his own advertising agency, taking with him the Stella Artois account. Within a year, Lowe launched the "Reassuringly Expensive" campaign, which aimed to turn
40-438: A loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $ 14.1 million. It also announced its controller and chief accounting officer was leaving the company. IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006. In April 2007, IPG announced it had agreed to buy Reprise Media,
60-541: A reaction to the lager's perceived connection with aggression and binge-drinking in the United Kingdom, where it is nicknamed " wife beater ". Jacques de Florette was the first of the Reassuringly Expensive series. It was directed by Michael Seresin , the cinematographer on Bugsy Malone and Midnight Express , and was shown in 1991. Good Doctor (also credited as Doctor or Plague )
80-401: A search engine marketing firm. In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd. In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands). In March 2014, IPG draftfcb was renamed as IPG's international network FCB. In January 2016, the merger of IPG groups Mullen in
100-493: A similar concept. The resulting television and cinema advertisement, Jacques de Florette , proved immensely popular and formed the basis for a series of six award-winning adverts produced between 1991 and 2001. Good Doctor was announced in February 2002 as the seventh in the series. During 2007, the "reassuringly expensive" slogan was dropped, and the word "Stella" has been avoided in the advertisements. This has been seen as
120-565: A subsidiary. In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG. In 1997, the McCann-Erickson World Group was formed with several of IPG's different units. In December 2000, Deutsch Inc , reported by the New York Times at the time to be the largest and last big independent agency,
140-473: A substantial negative for the brand (higher prices due to greater Duty on high-alcohol content beverages in the United Kingdom) into a positive, assuring customers that by being more expensive, the premium lager was better than cheaper brands. Earlier pieces were primarily print campaigns, but in 1990, a chance viewing of Jean de Florette led one of Lowe's creative directors to pen a script based on
160-527: A two-year non-compete clause, Lowe founded the Red Brick Road integrated agency, taking its name from the route that Dorothy didn't follow in the Wizard of Oz . He launched by poaching Tesco 's £50m advertising account from Lowe Worldwide. Other clients include Gala Coral , Sky One , Heineken and Olympus . In 2010 Lowe announced that he was "stepping back from day-to-day involvement". Lowe
180-659: Is a television and cinema advertisement released in 2002 by Interbrew to promote its Stella Artois brand of lager within the United Kingdom . The 100-second spot, involving a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois, was produced by advertising agency Lowe Lintas & Partners in London . Good Doctor premiered on British television in January 2002, with later appearances in cinemas. It
200-477: Is a British advertising agent who worked for Collett Dickenson Pearce , Lowe & Partners Worldwide, and Red Brick Road . He was knighted for services to charity and advertising. He first rose to fame running Collett Dickenson Pearce , which he built into one of the best known agencies in the United Kingdom . In 1981, with Geoff Howard-Spink he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide. In 1979, Lowe arranged sponsorship of
220-506: Is one of IPG's three global networks. Its companies include the following: The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following: IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following: Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017. Its companies include
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#1732801090044240-489: Is the only account manager to have won The President's Award from the Design and Art Direction Association of London. Interpublic The Interpublic Group of Companies, Inc. ( IPG ) is an American publicly traded advertising company. The company consists of five major networks: FCB , IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in
260-571: Is the seventh piece in the Jean de Florette -inspired "Reassuringly Expensive" series that had been running since 1992. The commercial was a popular, financial, and critical success, boosting sales during the period in which it ran, and receiving more awards than any other campaign in 2002, including a Cannes Gold Lion , an Epica Award and several prizes from the D&;AD Awards. Frank Lowe (advertiser) Sir Frank Budge Lowe (born 12 August 1941)
280-890: The Queen's Club Championships , which became known as the Stella Artois tournament, an arrangement that lasted almost 30 years. He became founder and president. Lowe built 50 Glebe Place in Chelsea , between 1985 and 1987, to be his home. In the 2001 Birthday Honours , Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy , Capital City Academy , in North West London. He quit his eponymous agency in 2003, becoming its chairman emeritus, after falling out with parent Interpublic , which had acquired Lowe Worldwide in 1990. After fulfilling
300-477: The US and Lowe and Partners worldwide was renamed as MullenLowe Group . In July 2018, IPG announced they were buying database marketing company Acxiom 's Marketing Solutions business for $ USD2.3 billion. In October 2020, the company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021. On January 1, 2021, Krakowsky became the company's new CEO. IPG handles
320-440: The accounts of many major oil companies. Asked by Reuters in 2020 to disclose their client list, IPG refused to do so. IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies. FCB
340-470: The areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP , Publicis , and Omnicom . Phillippe Krakowsky became the company's CEO on January 1, 2021. On October 2, 1930, IPG was founded in New York City as McCann-Erickson , when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At
360-458: The time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In January 1961, McCann was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as
380-688: Was acquired by IPG to be an autonomous unit. In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding . In 2003, IPG agreed to pay $ 115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall. In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup. On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses. On March 22, 2006, IPG posted
400-406: Was married six times. From one of his first two marriages, his daughter Emma was born. His third wife, Michelle, gave birth to a son, Hamilton. His fourth wife was a US citizen, former actress Dawn Dunlap . They had a son, Sebastian. In 2008, Lowe married for the fifth time to 1960s model Pat Booth . She died of cancer in 2009, aged 66. Lowe's sixth wife was Czech-born PR Martina Lewis. Lowe
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