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26-737: For information about renaming articles on Misplaced Pages, see Help:Moving a page . For information about requesting your username be changed on your Misplaced Pages account, see Misplaced Pages:Changing username . [REDACTED] Look up renaming in Wiktionary, the free dictionary. Renaming may refer to: Place names [ edit ] Geographical renaming Lists of renamed places Computing [ edit ] Batch renaming Great Renaming Register renaming Rename (computing) Rename (relational algebra) See also [ edit ] Rename (disambiguation) Topics referred to by

52-540: A dual naming strategy was adopted but it is now commonly known as Uluru. Other more unusual reasons for renaming have included getting rid of an inappropriate or embarrassing name, or as part of a sponsorship deal or publicity stunt. In some cases established institutions preserve the old names of the renamed places in their names, such as the Pusan National University in Busan , South Korea ;

78-399: A change of language in official or general use has often resulted in what is arguably a change of name. There are many reasons to undertake renaming, with political motivation being the primary cause; for example many places in the former Soviet Union and its satellites were renamed to honour Stalin . Sometimes a place reverts to its former name (see, for example, de-Stalinization ). One of

104-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

130-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

156-755: A recent push to adopt Pinyin by the Kuomintang government. Examples of changes: In the People's Republic of China In the Republic of China (Taiwan) In Singapore The introduction of the Revised Romanization of Korean in place of the McCune–Reischauer system on 7 July 2000 by the South Korean government has resulted in a string of changes to geographical names. The system

182-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

208-509: Is different from Wikidata All article disambiguation pages All disambiguation pages Geographical renaming A change might see a completely different name being adopted or may only be a slight change in spelling. Some names are changed locally but the new names are not recognised by other countries, especially when there is a difference in language. Other names may not be officially recognised but remain in common use. Many places have different names in different languages, and

234-611: Is not used by North Korea . Examples of changes include: For geographical entities with multiple pre-existing names in one or more languages, an exonym or endonym may gradually be substituted and used in the English language. This is a list of internationally important or significant renamings. The British government records changes of countries' names. Turkey Main article: Place name changes in Turkey Sponsor (commercial) Sponsoring something (or someone)

260-525: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

286-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

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312-451: Is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor , is known as the sponsor . Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While

338-924: The Peking University in Beijing ; Bombay Stock Exchange , IIT Bombay and the Bombay High Court in Mumbai ; University of Madras , Madras Stock Exchange , the Madras High Court , and IIT Madras in Chennai ; the University of Malaya , Keretapi Tanah Melayu , in Malaysia ; and SWAPO (South West Africa People's Organization), the ruling party of Namibia . Often the older name will persist in colloquial expressions. For example,

364-618: The Pinyin romanisation system in February 1958 in place of previous systems such as the postal romanization and Wade–Giles . Many Chinese geographical entities (and associated entities named after geographical names) thus had their English names changed. The changes sometimes appear drastic, since it is sometimes the case that the former romanisations were derived from Cantonese—the common language in British-held Hong Kong—while

390-684: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

416-652: The PRC (e.g. Lhasa , Ürümqi , Hohhot , Xigazê , Ili , Altay , Kaxgar , Hulunbuir , Erenhot , with a notable exception being place names in Ningxia, whose native Hui people speak Mandarin as their native language) and has not resulted in any geographical name change in the SARs of Hong Kong and Macau , and is adopted only in parts of Taiwan , particularly within Taipei and other Kuomintang controlled cities and counties, in

442-632: The dish known in English as " Peking duck " retained that name even when the Chinese capital changed its transliteration to " Beijing ". Changes in romanisation systems can result in minor or major changes in spelling in the Roman alphabet for geographical entities, even without any change in name pronunciation or spelling in the local alphabet or other writing system. Names in non-Roman characters can also be spelled very differently when Romanised in different European languages. China developed and adopted

468-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

494-690: The most common reasons for a country changing its name is newly acquired independence. When borders are changed, sometimes due to a country splitting or two countries joining, the names of the relevant areas can change. This, however, is more the creation of a different entity than an act of geographical renaming. Place names may revert to an earlier name; for instance in Australia, pre-colonial names established thousands of years ago by Aboriginal peoples have been reclaimed as official names. Examples include K'gari (formerly Fraser Island and various other names since settlement), and Uluru / Ayers Rock , where

520-597: The newer romanisations are derived entirely from Mandarin. However, the pronunciation in Mandarin has mostly stayed the same both before and after the change. Pinyin was adopted by the International Organization for Standardization in 1982 and officially adopted in Singapore (resulting in several geographical name changes of its own). However it is usually not applied in the autonomous regions of

546-413: The same term [REDACTED] This disambiguation page lists articles associated with the title Renaming . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Renaming&oldid=1161953590 " Category : Disambiguation pages Hidden categories: Short description

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572-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

598-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

624-497: The sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

650-545: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

676-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

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