Cult wines are wines for which dedicated groups of committed enthusiasts will pay large sums of money.
22-761: Walla Walla Valley is an American Viticultural Area (AVA) located within Washington state and extending partly into the northeastern corner of Oregon . The wine region is entirely included within the larger Columbia Valley AVA . In addition to grapes , the area produces sweet onions , wheat and strawberries After the Yakima Valley AVA , the Walla Walla AVA has the second highest concentration of vineyards and wineries in Washington State. Walla Walla hosts about 140 wineries. The area
44-643: A wine is labeled with an AVA, at least 85% of the grapes that make up the wine must have been grown in the AVA, and the wine must be fully finished within the state where the AVA is located. The boundaries of AVAs are defined by the Tax and Trade Bureau (TTB), a component of the United States Department of the Treasury . The TTB defines AVAs at the request of wineries and other petitioners . Prior to
66-401: A wine to be labeled with a state or county appellation, at least 75% of the grapes used to make the wine must have been grown within the boundary of the appellation, and the wine must be fully finished within the state in which the appellation is located. Some states have more stringent rules, such as California , which requires 100% of the grapes used to make the wine be from California and that
88-533: Is a designated wine grape -growing region in the United States , providing an official appellation for the mutual benefit of wineries and consumers. Winemakers frequently want their consumers to know about the geographic pedigree of their wines, as wines from a particular area can possess distinctive characteristics. Consumers often seek out wines from specific AVAs, and certain wines of particular pedigrees can claim premium prices and loyal customers. If
110-486: Is not always the case. See map on the right showing the outline of the Paso Robles AVA , California's largest in total area, and the eleven distinct AVAs contained within it. In 2018, the second session of the 115th Congress recognized the contribution of American Viticultural Areas to the economy. The Blunt-Merkley Resolution passed unanimously. It noted that an AVA allows vintners to describe more accurately
132-429: Is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at US$ 75, but as soon as we raise the price to US$ 125 they sell out and get put on allocation". Other wines that fall under
154-589: The Cole Ranch AVA in Mendocino County , California, at only 60 acres (24 ha). The Augusta AVA , which occupies the area around the town of Augusta, Missouri , was the first recognized AVA, gaining the status on June 20, 1980. There are currently 276 AVAs spread across 34 states, with over half (154) in California. An AVA may be located within one or more larger AVAs. For example,
176-660: The Santa Clara Valley AVA and Livermore Valley AVA are located within the boundaries of the San Francisco Bay AVA , which is itself located within the Central Coast AVA . In such cases, the wine may be labeled with any of the relevant AVAs, but winemakers generally label wines with the most specific AVA allowed for each wine. Smaller AVAs are often perceived to be associated with smaller production and higher quality wines, though this
198-772: The TTB regulations (27 C.F.R. § 9.12) prescribes the standards for petitions for the establishment or modification of AVAs. Petitions to establish an AVA must include the following: Once a petition is accepted as complete, the TTB may choose to seek public input on the proposal and at its sole discretion may approve the proposed AVA. Before the AVA system, wine appellations of origin in the United States were designated based on state or county boundaries. All of these appellations were grandfathered into federal regulations and may appear on wine labels as designated places of origin in lieu of an AVA, such as Sonoma County . In order for
220-468: The TTB's creation in 2003, the Treasury’s Bureau of Alcohol, Tobacco and Firearms (ATF) received and handled petitions for viticultural areas, wine production and labeling. Section 4.25(e)(2) of the regulations (27 C.F.R. § 4.25(e)(2)) outlines the procedure for proposing an AVA and provides that any interested party may petition the TTB to establish a grape-growing region as an AVA. Section 9.12 of
242-620: The Walla Walla Valley consist largely of wind-deposited loess , which provides good drainage for vines. The area receives minimal rainfall and thus relies on irrigation . The 200-day-long growing season is characterized by hot days and cool nights. The valley is prone to sudden shifts in temperature as cold air comes down from the Blue Mountains and is trapped in the Snake and Columbia river valleys. While generally cooler than
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#1732783877501264-464: The area's visibility in the wine world and the appellation was granted AVA status in 1984. Cabernet Sauvignon is the most well known and widely planted grape in the area, followed by Merlot , Syrah , Sangiovese , and Cabernet Franc . As of 2007: 46°10′22″N 118°12′10″W / 46.1727353°N 118.2026651°W / 46.1727353; -118.2026651 American Viticultural Area An American Viticultural Area ( AVA )
286-546: The beginnings of the Washington wine industry when the town of Walla Walla was founded by the Hudson's Bay Company as a trading post in the 1840s. French fur trappers settled in a small town outside the city known as Frenchtown near Lowden and began planting grapes. In the late 1850s, a settler named A.B. Roberts established the first nursery in Walla Walla, importing grape vines from Champoeg, Oregon . In 1859,
308-480: The city of Walla Walla was incorporated and the Idaho gold rush of 1860 helped make the area a bustling trade center. When the gold rush ended, the economic focus of the state switched to Western Washington and the city of Seattle , lessening the influence of Walla Walla. In 1883, Northern Pacific Railway bypassed the Walla Walla Valley for a route from Spokane to Seattle. This essentially cut off Walla Walla from
330-408: The cult movement coincided with trends in the 1990s towards riper fruit and wines with bigger and more concentrated flavors. These wines are generally very expensive, have limited production (often fewer than 600 cases per year) and can sell for several times their "release price" in the secondary market. The cult wines of Bordeaux tend to be left-bank cabernet -based wines that ranked highly in
352-689: The growing market of the west. That same year a severe frost devastated the area's grapevines and caused a lot of the earlier grape growers to abandon their crops. The dawning of Prohibition in the United States in the early 20th century finished off the remaining aspect of the area as a wine region. The rebirth of the Walla Walla wine industry occurred in the 1970s when Leonetti Cellars was founded on 1-acre (4,000 m) of Cabernet Sauvignon and Riesling . The winery gradually expanded and achieved worldwide recognition as it became one of Washington's most sought-after cult wines . The founding of Woodward Canyon Winery in 1981 and L'Ecole No. 41 in 1983 added to
374-464: The origin of their wine, while helping vintners to build and enhance the reputation and value of the wines produced. AVAs also allow consumers to attribute a given quality, reputation, or other characteristic to a wine made from grapes grown in an AVA. AVAs also help consumers identify what they purchase. Cult wines Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed. Because price
396-461: The surrounding Columbia Valley AVA, temperatures in the winter time can drop to −20 °F (−29 °C). Most of the region is in hardiness zone 7a. The southern part of Walla Walla Valley extends into the state of Oregon and is one of the warmer wine growing regions in that state, after the Rogue Valley . Syrah is a major planting in this area. Walla Walla Valley was an early leader in
418-538: The title occasionally are from Burgundy, Bordeaux, Rhône and Italy. These wines when scored highly by Robert Parker have had a tendency to increase in price resembling the Bordeaux investment market. California cult wines refers to any of the California wines "typically but not exclusively Napa Valley Cabernets" for which collectors, investors and enthusiastic consumers will pay high prices. The emergence of
440-699: The wine be fully finished within the state. Washington requires 95% of the grapes in a Washington wine be grown in Washington, although notably the Columbia Valley AVA , Columbia Gorge AVA , and Walla Walla Valley AVA are shared with Oregon. AVAs vary widely in size, ranging from the Upper Mississippi River Valley AVA , at more than 19 million acres (29,900 square miles (77,000 km )) across four states ( Illinois , Iowa , Minnesota , and Wisconsin ), to
462-538: Was approximately 178,560 acres (279 sq mi) with two bonded wineries and about 60 acres (24 ha) from several vineyards. The area is named after the Walla Walla River which flows through the valley into Walla Walla County, Washington . The Walla Walla Valley has been known as such since it was settled in the 1850's, even prior to the creation of the States of Oregon and Washington. The soils of
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#1732783877501484-578: Was recognized on March 7, 1984 by the Bureau of Alcohol, Tobacco and Firearms (ATF), Treasury after reviewing the petition submitted by Mr. Richard L Small, President of the Walla Walla Valley Winegrowers Association, for the establishment of a viticultural area in southeast Washington and northeast Oregon, east of Lake Wallula , to be known as "Walls Walls Valley." At the time, Walla Walla Valley viticultural area
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