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58-648: Wanneroo Raceway , currently known as CARCO.com.au Raceway for naming rights reasons, is a 2.411 km (1.498 mi) motorsport circuit located in Neerabup , approximately 50 km (31 mi) north of Perth in Western Australia . It was built by the WA Sporting Car Club . The circuit was originally known as Wanneroo Park and the first race meet took place in March 1969. Initially

116-507: A presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades

174-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium

232-529: A major city circuit, Lakeside Raceway on the outskirts of Brisbane in 1964. This race was also the first not won by a Jaguar with Ian Geoghegan driving a Ford Cortina GT to win the first of his five titles. From 1965 the title would largely be won by an American V8 powered muscle car , most notably the Ford Mustang which would be used to win five consecutive titles in 1965 to 1969 with ( Norm Beechey ) and Geoghegan. The first championship victory by

290-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept

348-473: A new pit facility built in the centre of the circuit, with connecting bridge. Improved lighting and safety barriers, as well as upgrades to facilities and buildings within the circuit formed part of the project. Following a number of deaths at the circuit in motorcycle events, motorcycle racing was banned from Wanneroo Raceway in November 2016 until a number of safety upgrades could be implemented. In June 2016

406-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it

464-512: A series sponsor. The sponsor that was found was oil giant Shell who put up some $ 275,000 worth of prize money from the 1987 ATCC , ensuring the long-term future of the series. 1992 saw the unhappy demise of Group A and with the international touring car scene fragmenting in several directions (moving towards DTM , Super Touring and Super GT ) Australia forged its own path evolving the Group A specification Holden Commodores and re-introducing

522-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.

580-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses

638-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since

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696-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from

754-690: Is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with

812-632: Is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently, the Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that

870-472: Is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021, a 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to

928-711: Is the Dick Johnson Racing with seven wins. The first ATCC race held at the circuit in 1973 was won by Allan Moffat driving a Ford XY Falcon GTHO Phase III for the Ford Works Team . As of May 2024, the fastest official race lap records at Wanneroo Raceway are listed as: Naming rights The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example,

986-588: The Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained the naming rights after selling the team) was able to use the same name for

1044-641: The Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after the district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since

1102-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it

1160-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of

1218-598: The New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally, the purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it

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1276-642: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . Australian Touring Car Championship The Australian Touring Car Championship (ATCC) is a touring car racing award held in Australia since 1960. The series itself is no longer contested, but

1334-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except

1392-605: The 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as the University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is

1450-573: The ATCC, known at the time as Group C were amalgamated with the more basic Group E Series Production Touring Cars regulations which governed the Bathurst touring car endurance race in a compromise between the two, creating a single class for touring car racing that would hold sway of Australian Touring Car racing until the introduction of Group A in 1985. This period saw a rise in the tribal style conflicts between Holden and Ford and in particular

1508-528: The Australian agents of the two big American companies, the trend starting in 1981 with BMW , Mazda and Nissan . The international Group A regulations that already utilised by European and Japanese touring car series came into full effect in Australia from 1985 and allowed the international manufacturers to compete on equal terms. Holden was forced briefly into catchup phase and all but backed out of

1566-571: The Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice is mixed. Naming rights sold to new venues have largely been accepted, especially if

1624-461: The Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to

1682-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to

1740-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt

1798-475: The WA State Championships for Superbikes, Supersport and Sidecars – along with a number of support classes. The circuit was completely resurfaced in 2004 and this saw almost all lap records broken in the first few months of 2004. Due to the sandy nature of the area the circuit slowly became more and more abrasive over time and was considered one of the toughest on tyres in the country. Due to

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1856-515: The WA government released the "Wanneroo Safety Enhancement Options Identification Assessment", also known as the Hall Report, recommending changes to the circuit to allow motorbike racing to return. These upgrades included the addition of a motorcycle-only chicane at turn 3, a barrier wall through the infield area between turns 4 and the back straight and some other minor improvements, and were added to

1914-649: The arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to the Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of

1972-567: The biggest being a round of the Supercars Championship called the Perth SuperSprint . This is one of the biggest sporting events in Western Australia each year with over 50,000 people attending the 3-day event. The circuit offers patrons drift racing as an occasional spectacle. Some criticism has also come from opponents of drifting, due to damage caused to the track surface, especially heading into Cat Corner at

2030-690: The buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in the attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call

2088-620: The circuit in January 2017. The circuit was resurfaced again in early 2019, and was relicenced by Motorcycling Australia in March 2019, allowing racing to return. Wanneroo Raceway has held rounds of the Australian Touring Car Championship since 1973. The circuit was left off the calendar from 1974 to 1977 and again in 2010. Craig Lowndes has won the most ATCC / V8 Supercars rounds at the circuit with six wins. The most successful touring car team at Wanneroo

2146-407: The circuit name was changed to Barbagallo Raceway . The short circuit allowed for an increase in the types of racing including the inclusion of truck racing and also allowed events to be run at night. The circuit was renamed Wanneroo Raceway in 2020, however its name was changed as CARCO.com.au Raceway from August 2022 to November 2025. The track holds a number of major race meets each year, with

2204-512: The circuit. The Grand Prix was won by South Australian Johnnie Walker driving a Lola T332 Formula 5000 . Walker was the last driver to win the AGP driving a Formula 5000. In 1992, it was decided that a short circuit would be constructed by linking Turn 5 on the current circuit to the back straight forming a new 1.760 km (1.094 mi) circuit. This extension was funded by prominent West Australian motorsport identity Alf Barbagallo and hence

2262-509: The country in pursuit of the title. In 1984 , the final year of the Group C rules, it was estimated that the Brisbane based Johnson team had covered some 20,000 km in travelling to and from championship meetings, often for as little as AU$ 1,500 for a win. When CAMS increased the title to 10 rounds in 1986 , with little change to the prize money, the teams were threatening that the ATCC would see smaller and smaller grids unless CAMS found

2320-406: The driver of an Australian car was that of Beechey in 1970 driving a Holden HT Monaro GTS350 . As of 4 December 2011 Beechey and Jamie Whincup are the only two people to have won the championship in both a Ford and a Holden. The 1971 and 1972 championships were won by 1962 and 1963 champion Bob Jane who drove a 7.0 litre Chevrolet Camaro ZL-1 in 1971 before CAMS rule changes forced Jane to use

2378-577: The early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for

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2436-422: The end of the main straight, where entries of over 100 km/h (62 mph) are not uncommon. The circuit hosted the inaugural Australian Festival of Speed in 2010. Formula One team Red Bull Racing and driver Mark Webber attended for a demonstration. The festival never returned to the circuit, having bankrupted the owners. The circuit also hosts a number of motorcycle racing and training events, including

2494-496: The facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in the November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it

2552-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example

2610-544: The major race per year was a 6-hour Le Mans style race for sedans and sports cars known as the Six Hour Le Mans . However, as interest dulled in that event, production car racing took over as the major race type. In 1979 , the Australian Grand Prix was held for the first and so far only time at Wanneroo Raceway which coincided with the opening of the new pits and paddock area to the west of

2668-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for

2726-678: The opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by

2784-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry

2842-467: The removal of the circuit from the V8 Supercar calendar for 2010 season , the state government considered upgrading the track to improve the quality of the track and its facilities. Many options were considered, which included extending the track to the north which would roughly double the length of the circuit, there were also alternative extension plans which were smaller. The widening of the track

2900-458: The smaller 5.7 litres 350 Chevrolet in the Camaro in 1972. A major shift occurred in 1973. The championship had grown from a single race into a multi-event series in 1969, but the competition had not changed markedly. The ' Supercar scare ' that had rocked the buildup to 1972 Bathurst 500 forced sweeping changes through touring car regulations. The Improved Touring Car regulations which governed

2958-661: The sport in 1992 after Group A had been dominated by more track-focused production cars such as the turbocharged Ford Sierra RS500 and various Nissan Skylines , as well as the BMW M3 . By the mid-1980s, a number of the leading teams including the Holden Dealer Team , Dick Johnson Racing , JPS Team BMW and the Peter Jackson Nissan team had begun to make a lot of noise about the very little amount of prize money on offer for their efforts in crisscrossing

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3016-502: The title lives on, with the winner of the Repco Supercars Championship awarded the trophy and title of Australian Touring Car Champion. The first Australian Touring Car Championship was held in 1960 as a single race for Appendix J Touring Cars . This was reflected the rising popularity of races held for passenger sedans; as opposed to those for purpose built open wheel racing cars , or sports cars . The race

3074-420: The two marques leading drivers, respectively Peter Brock and Allan Moffat who between them would claim seven of the eras 12 championships (and nine of the associated Bathurst victories). By the mid-1980s Group C had become wracked with infighting and almost random parity adjustments between competing marques. Attention focussed purely on Holden and Ford had blurred as European and Japanese manufacturers joined

3132-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled

3190-411: Was also addressed, which would be needed to extend the track for safety regulations. The plan of the track extension was expensive if all aspects of the plan were considered, this would see this major upgrade of the circuit be postponed until the necessary upgrades are completed. On 18 July 2011, the track's control tower was torn down, beginning the first stage of upgrades that saw the track widened, and

3248-547: Was held at the Gnoo Blas Motor Racing Circuit in Orange in rural New South Wales , west of Sydney . It was won by journalist racer, David McKay driving a Jaguar 3.4 Litre prepared by his own racing team, which to this point had been better known for preparing open-wheel and sports racing cars. The early years of the ATCC saw the annual event held mostly at rural circuits, before finally visiting

3306-840: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in

3364-426: Was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to the United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of

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