Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom . It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits . Variants include organic and Weetabix Crispy Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer , Northamptonshire , and exported to over 80 countries. Weetabix for Canada and the United States is manufactured in Cobourg , Ontario , in both organic and conventional versions.
46-568: Weetabix is made from whole-grain wheat . UK Weetabix has 3.8g of fibre in a 37.5g serving (2 biscuits) (10.1% by weight). The product sold in Canada and the U.S. has 4g of fibre in a 35g serving (11.4% by weight). Produced in the UK since 1932, Weetabix is the British version of the original Australian Weet-Bix . Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian. Weet-Bix
92-481: A health claim for marketing purposes in the United States, stating: "low fat diets rich in fiber-containing grain products, fruits, and vegetables may reduce the risk of some types of cancer , a disease associated with many factors" and "diets low in saturated fat and cholesterol and rich in fruits, vegetables, and grain products that contain some types of dietary fiber, particularly soluble fiber , may reduce
138-506: A sample of pure sucrose solution is rotated to the right. As the solution is converted to a mixture of sucrose, fructose and glucose, the angle of rotation reduces, through zero and then increases in the opposite direction, thus the direction appears to have been inverted compared to light passed through the sucrose solution. Golden syrup is often made at home when unavailable. Water and sugar are stirred over heat until boiling, with citric acid added to enhance inversion of sucrose. The mixture
184-616: A source of multiple nutrients and dietary fiber , recommended for children and adults in several daily servings containing a variety of foods that meet whole grain-rich criteria. As components of breakfast cereals , whole grains are associated with improved micronutrient intake and lower risk of several diseases. Their effects on gastrointestinal health, risk of obesity and cognition need further evaluation. Cereal proteins have low quality, due to deficiencies in essential amino acids , mainly lysine . Supplementation of cereals with proteins from other food sources (mainly legumes )
230-477: A women's major golf championship in 2001 . Weetabix Crispy Minis are a sweeter "bite-size" version of the standard Weetabix biscuits, with various additions depending upon the variety. As of 2020, the varieties available in the UK are " chocolate ", " banana " and " fruit & nut ". The bitesize versions of Weetabix have been renamed several times since their original launch. Previously, they were known as "Fruitibix", "Bananabix" and "Chocobix" (depending upon
276-475: Is a grain of any cereal and pseudocereal that contains the endosperm , germ , and bran , in contrast to refined grains , which retain only the endosperm. As part of a general healthy diet , consumption of whole grains is associated with lower risk of several diseases. Whole grains are a source of carbohydrates , multiple nutrients and dietary fiber . Whole grain sources include: Cereals Minor cereals Pseudocereals Whole grains are
322-425: Is a strict lifelong gluten-free diet . Minor cereals and pseudocereals may be a reasonable alternative to replace gluten-containing cereals for people who need to follow a gluten-free diet. While coeliac disease is caused by a reaction to wheat proteins, it is not the same as a wheat allergy . Other diseases triggered by eating gluten are non-coeliac gluten sensitivity , (estimated to affect 0.5% to 13% of
368-603: Is associated with a lower risk of type 2 diabetes . In 2012, Health Canada stated that "the evidence to date from clinical trials and prospective cohort studies was not sufficient to support a whole grains and coronary heart disease risk reduction claim in Canada". A 2017 review of clinical trials found insufficient evidence for a relationship between whole grain consumption and lowered risk of cardiovascular diseases. The American Institute for Cancer Research and World Cancer Research Fund International have stated that there
414-599: Is commonly used to compensate for this deficiency, since the limitation of a single essential amino acid causes the others to break down and become excreted, which is especially important during the period of growth. In contrast, the proteins of the pseudocereals have a high nutritional value, close to those of casein (the main protein in milk). Quinoa and amaranth are the most nutritious grains due to their high content and quality of proteins, with high levels of lysine and other essential amino acids. Manufacturers of foods containing whole grains in specified amounts are allowed
460-520: Is extremely rare on the German market. There are two types of Zuckerrübensirup in Germany, a golden one, similar to golden syrup from sugar cane, and a brown syrup which is similar to dark treacle . The German company Schneekoppe makes a product called Frühstücks-Sirup (breakfast syrup), which is a golden syrup with some added natural flavor to imitate the taste of honey. In Sweden and Denmark there
506-401: Is generally re-used several times until deemed spent. The spent refiner's return syrup is sold off to manufacturers for golden syrup production or is sent to a recovery section of the refinery often called the remelt house or boil-out section. Here it is reheated to crystallize and recover the sucrose it contains and that is returned to the affination stage. The final spent syrup remaining after
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#1732779761907552-632: Is not sufficiently characterised in relation to the claimed health effects" and "that a cause and effect relationship cannot be established between the consumption of whole grain and the claimed effects considered in this opinion." By supplying high dietary fiber content, as part of a general healthy diet, consumption of whole grains may lower risk of several diseases, including coronary heart disease , stroke and cancer, with lower all-cause mortality . Regular whole-grain consumption may lower elevated LDL and triglyceride levels, which are risk factors for cardiovascular diseases. Whole grain consumption
598-434: Is slowly boiled without stirring until it is thick and amber colored. At this point much of the sucrose will have inverted to fructose and glucose, and caramelization will have created other chemicals in addition to darkening the color. Refiner's syrup begins as a high- Brix , pale sucrose syrup made from white sugar and water, designed to loosen the dried molasses found on raw sugar crystals. The sucrose-saturated content of
644-430: Is strong evidence that whole grains decrease risk of colorectal cancer. In genetically susceptible people, gluten (proteins found in wheat , barley , rye , oat , and related species and hybrids) can trigger coeliac disease . Coeliac disease affects about 1% of the general population in developed countries . There is evidence that most cases remain undiagnosed and untreated. The only known effective treatment
690-448: Is used in a variety of baking recipes and desserts. It has an appearance and consistency similar to honey , and is often used as a substitute where honey is unavailable. It is not to be confused with amber corn syrup or amber refined sugar . Regular molasses , or dark treacle (as well as cane syrup found in the southern US, such as Steen's cane syrup ), has a richer colour and a strong, distinctive flavour. In Australia, golden syrup
736-492: Is widely available across the world, made either from sugar cane or sugar beet. Lyle's Golden Syrup, made by American Sugar Refining under the licensed brand, Tate & Lyle, remains one of the best known UK brands. There are two other UK sugar refiners: British Sugar , which makes an equivalent product under its Silver Spoon brand; and Ragus Sugars, which makes the Eastick's & Ragus Golden Syrup brand. In South Africa,
782-568: The Biblical story in chapter 14 of the Book of Judges in which Samson was travelling to the land of the Philistines in search of a wife. During the journey he killed a lion, and when he passed the same spot on his return he noticed that a swarm of bees had formed a comb of honey in the carcass. Samson later turned this into a riddle at a wedding: "Out of the eater came forth meat and out of
828-577: The Abram Lyle & Sons refinery in Plaistow , east London, further formulated how sugar could be refined to make a preserve and sweetener for cooking, bringing it to its current recipe. Charles and his brother John Joseph Eastick experimented with the refining process of the bitter molasses-brown treacle—hitherto a waste by-product of sugar refining—into an eminently palatable syrup with the viscosity, hue, and sweetness of honey. The resulting product
874-489: The UK in several different packs. In Germany, a similar product called Zuckerrübensirup (literally "sugar-beet syrup") is a popular spread, especially in the western part of the country around Cologne . The best known producer is the Grafschafter Krautfabrik which has produced Zuckerrübensirup for more than a hundred years. This syrup is almost always made from sugar-beet; golden syrup from sugar cane
920-522: The US federal government: There are multiple grains such as cereal grains (e.g. wheat, rice, oats, barley, corn, wild rice, and rye) as well as pseudocereals (e.g. quinoa and buckwheat) that may be labeled whole grains. When wheat is milled to make flour, the parts of the grain are usually separated and then are recombined to make specific types of flour, such as whole wheat, whole grain, white cake and pastry flour, and all-purpose white flour. If all parts of
966-595: The additions), later as "Minibix", then as "Weetabix Minis". Organic versions of Weetabix are sold in various countries. Weetabix launched a chocolate-powder infused version of the original Weetabix in the UK in July 2010 in a 24 pack size. A smaller-sized Weetabix biscuit with cocoa and chocolate chips. A sweeter form of the Weetabix biscuit which is baked with golden syrup . A banana-flavoured version of Weetabix. A version with added wheat gluten protein granules
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#17327797619071012-459: The beet juice. Inversion may be done by acid hydrolysis or by adding the enzyme invertase . This produces a free flowing (invert) syrup that will not crystallize. Typically in acid hydrolysis, the disaccharides are split by hydrochloric acid , resulting in a solution that is acidic; neutrality is restored by the addition of lye ( sodium hydroxide ). As a result, syrup made by this method contains some common salt ( sodium chloride ). Golden syrup
1058-703: The campaign was reintroduced, with a reference to the English fairy tale Jack and the Beanstalk with actors Isaac Benn portraying Jack, and Christopher Brand, the Giant. The giant states: "Fee fi fo fum, I smell the blood of an Englishman", with Jack responding: "Fee fi fo fix, I’ve just had my Weetabix", resulting in the giant quickly leaving the room. Weetabix was the title sponsor of the Women's British Open golf tournament for two decades, from 1987 until 2006 . It became
1104-570: The entire product may contain between 1% and 49% wholegrain. Many breads are colored brown (often with molasses or caramel color ) and made to look like wholegrain when they are not. In addition, some food manufacturers make foods with wholegrain ingredients, but, because wholegrain ingredients are not the dominant ingredient, they are not wholegrain products. Contrary to popular belief, wholegrains are not indicative of fiber . The amount of fiber varies from grain to grain, and some products may have things like bran, peas, or other foods added to boost
1150-479: The fiber content. According to the American Association of Cereal Chemists definition, "Whole grains shall consist of the intact, ground, cracked or flaked caryopsis, whose principal anatomical components - the starchy endosperm, germ and bran - are present in the same relative proportions as they exist in the intact caryopsis." The following names indicate whole-grain products, in accordance with
1196-418: The general population), gluten ataxia and dermatitis herpetiformis . In the United States wholegrain products can be identified by the ingredients list. "Wheat flour" (as opposed to "wholegrain wheat flour" or "whole-wheat flour") as the first ingredient is not a clear indicator of the product's wholegrain content. If two ingredients are listed as grain products but only the second is listed as wholegrain,
1242-428: The initial "green" syrup impedes sugar crystals from dissolving during the process of washing. The purpose is to mix the green syrup with raw sugar crystals to form a "magma" of 8–10% moisture content at around 60–65° C, which is then washed with water in a centrifuge. After the first washing (often termed affination), the "washed off" molasses combines with the sucrose syrup to generate refiner's return syrup, which
1288-461: The kernel are used in the same relative proportions as they exist in the original kernel, then the flour is considered whole grain. Under the Food and Drug Regulations , up to 5% of the kernel can be removed to help reduce rancidity and prolong the shelf life of whole-wheat flour. The portion of the kernel that is removed for this purpose contains much of the germ and some of the bran. If this portion of
1334-442: The kernel has been removed, the flour would no longer be considered whole grain. In the UK the legally protected term is wholemeal rather than wholegrain. There are voluntary guidelines on what can be labelled a wholegrain product. Golden syrup Golden syrup or light treacle is a thick, amber-coloured form of inverted sugar syrup made by the process of refining sugar cane or sugar beet juice into sugar . It
1380-481: The late 19th century. Rogers Golden Syrup and Lyle's golden syrup are available in Canada. In Canada, Lyle's Golden Syrup is available in either a glass jar or the traditional tin. King brand syrup, a mixture of corn syrup and invert syrup, is sold in many areas of the US, often grouped with table syrups like maple syrup . Speciality stores or those with international sections, such as Whole Foods Market and Cost Plus World Market, often stock Lyle's golden syrup from
1426-407: The mark to be the world's oldest branding and packaging. Lyle's golden syrup was awarded a Royal Warrant in 1911. In 1921, Lyle's business merged with Tate, a sugar-refining firm founded by Sir Henry Tate in 1859, to become Tate & Lyle . In 2010, Tate & Lyle sold its sugar refining and golden syrup business to American Sugar Refining . Originally, golden syrup was a product made at
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1472-400: The most popular brands are the locally produced Illovo golden syrup and the imported Lyle's Golden Syrup. In addition to the classic golden syrup, several flavoured versions are also marketed, notably maple flavour. In Australia, CSR Limited is the major producer, but it is also produced by Bundaberg Sugar and Smith's. In New Zealand, Chelsea golden syrup has been a household name since
1518-515: The name of the company was changed to Weetabix Limited. Weet-Bix is currently marketed in Australasia by Sanitarium and South Africa by Bokomo. The product was introduced to Canada in 1967, when Weetabix Limited began exporting the product to Canada . The United States followed in 1968. On 3 May 2012 Bright Food announced it was taking a 60% stake in Weetabix in a deal that values the company at £1.2bn. Baring Private Equity Asia acquired
1564-463: The original sucrose. As a result, golden syrups are less likely to crystallize than a pure sucrose syrup. The free fructose content gives the syrup a taste sweeter than that of an equivalent solution of white sugar; when substituting golden syrup for white sugar, about 25% less golden syrup is needed for the same level of sweetness. The term invert comes from the method used for assessing sugar syrups. The plane of linear polarised light passed through
1610-597: The owner of Grain Products, funded another Weet-Bix factory. While in South Africa, Osborne modified his Weet-Bix recipe and with Macfarlane, obtained private funding and began the development of a new company, The British and African Cereal Company Limited, naming the new company's product Weetabix. The company commenced business in England in 1932 in an unused gristmill at Burton Latimer , near Kettering . In 1936,
1656-401: The recovery process is sold as treacle (often called refiner's molasses in older texts). An equivalent golden syrup product may be made from beet sugar by processing the clarified, partially evaporated beet juice to break down (invert) most of the disaccharide sucrose into its constituent monosaccharides glucose and fructose . In this process, none of the sucrose is ever crystallized from
1702-512: The remaining 40% from Lion Capital in 2015. On 18 April 2017, it was announced that the American company Post Holdings would buy the company from Bright Food. In British advertising in the 1980s, Weetabix anthropomorphized the biscuits, representing a group of "street-wise" young teens, beginning as "skinheads". Their appearances on the packaging and associated publicity featured various catchphrases. The lead Weetabix known officially as "Dunk"
1748-483: The risk of heart disease, a disease associated with many factors". The scientific opinion of the European Food Safety Authority related to health claims on gut health or bowel function, weight control, blood glucose and insulin levels, weight management, blood cholesterol, satiety, glycemic index, digestive function and cardiovascular health is "that the food constituent, whole grain, (...)
1794-507: The strong came forth sweetness". While it is not known exactly why this image and slogan were chosen, Abram Lyle was a deeply religious man, and it has been suggested that they refer either to the strength of the Lyle company or the tins in which golden syrup is sold, or simply to the process of refining sweet syrup from bitter ("strong") treacle. In 1904, they were registered together as a trademark, and in 2006 Guinness World Records declared
1840-535: The white sugar refinery from the recovered mother liquor (recovered molasses) "washed" off the raw sugar crystals in the process of creating white sugar. This liquor is generally known as refiner's return syrup . Today most golden syrups are produced by a specialist manufacturer by inverting half the refiner's return syrup to fructose and glucose and blending it back again; this ensures the product remains liquid and will never re-crystallise. The free glucose and fructose present in golden syrups are more water-soluble than
1886-477: Was also known as "cocky's joy" or "cocky's delight" through the first half of the 20th century, as it could be easily transported and thus was a favourite of cockys, a name for a small farmer. Golden syrup was first formulated by the chemists Charles Eastick and his brother John Joseph Eastick at the Abram Lyle & Sons (now part of Tate & Lyle ) refinery in Plaistow, Newham , London; their product
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1932-601: Was first canned and sold in 1885. In 1863 Abram Lyle , owner of a cooperage , became owner of the Glebe Sugar Refinery in Greenock , in lieu of a debt. He became aware of the fact that a by-product of the sugar refining was a syrup which was usually sold off cheaply as pig-food. He thought that, given some adjustment, this syrup could be adapted for human consumption. His company did well and expanded to London. In 1883 Charles Eastick , an English chemist at
1978-690: Was introduced in Australia through the company "Grain Products Limited" in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne's New Zealand friend Malcolm Macfarlane. To both Osborne's and Macfarlane's disappointment, Grain Products sold both its Australian company (in 1928) and then its New Zealand company (in 1930), to the Sanitarium Health Foods Company . Osborne and Macfarlane then went to South Africa where Arthur Shannon,
2024-577: Was introduced in the UK in April 2016, available in three forms, the standard biscuit shapes, as well as regular and chocolate flavour "Crunch" pipe shapes. Oatibix is a breakfast cereal that was introduced in the United Kingdom in August 2006. It was invented by Weetabix Limited . It is similar to Weetabix, but is based on whole grain oats instead of wheat. Whole grain A whole grain
2070-469: Was marketed commercially in 1885 as "golden syrup". The name "golden syrup" in connection with molasses had occurred, however, as early as 1840 in an Adelaide newspaper, the South Australian . The tin bears a picture of the rotting carcass of a lion with a swarm of bees and the advertising slogan "Out of the strong came forth sweetness". The slogan, chosen by Abram Lyle, is a reference to
2116-418: Was voiced by Bob Hoskins . During the 1990s, the brand was advertised with the slogan "Have you had your Weetabix?", based on the idea that someone who had eaten Weetabix would be filled with unbeatable strength and energy, causing those who oppose them to flee out of self-preservation. This was used to humorous effect in a variety of adverts re-imagining the outcome of fairy tales and historic events. In 2017,
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