51-535: Tanqueray is a brand of gin produced by Diageo plc . It originated in London. While it does not command a sizable market share in its native market, its largest market is the U.S . Tanqueray is a London dry gin , reflecting its distillation process and origin in Bloomsbury , London . Tanqueray London dry gin is made by four time distilled grain, with select botanicals added during the second distillation. While
102-606: A "Protestant drink" as its rise was brought about by a Protestant king, fuelling his armies fighting the Catholic Irish and French. Gin drinking in England rose significantly after the government allowed unlicensed gin production, and at the same time imposed a heavy duty on all imported spirits such as French brandy . This created a larger market for poor-quality barley that was unfit for brewing beer , and in 1695–1735 thousands of gin-shops sprang up throughout England,
153-523: A crate of Tanqueray from his British former advertising colleagues as enticement for Duck to initiate their firm's purchase of Sterling Cooper. Gin Gin ( / dʒ ɪ n / ) is a distilled alcoholic drink flavoured with juniper berries and other botanical ingredients. Gin originated as a medicinal liquor made by monks and alchemists across Europe. The modern gin was modified in Flanders and
204-653: A longstanding history is Pimm's No.1 Cup (25% alcohol by volume (ABV)), which is a fruit cup flavoured with citrus and spices. The National Jenever Museums are located in Hasselt in Belgium, and Schiedam in the Netherlands. Since 2013, gin has been in a period of ascendancy worldwide, with many new brands and producers entering the category leading to a period of strong growth, innovation and change. More recently gin-based liqueurs have been popularised, reaching
255-414: A market outside that of traditional gin drinkers, including fruit-flavoured and usually coloured "Pink gin", rhubarb gin, Spiced gin, violet gin, blood orange gin and sloe gin . Surging popularity and unchecked competition has led to consumer's conflation of gin with gin liqueurs and many products are straddling, pushing or breaking the boundaries of established definitions in a period of genesis for
306-502: A period known as the Gin Craze . Because of the low price of gin compared with other drinks available at the time and in the same location, gin began to be consumed regularly by the poor. Of the 15,000 drinking establishments in London, not including coffee shops and drinking chocolate shops, over half were gin shops. Beer maintained a healthy reputation as it was often safer to drink the brewed ale than unclean plain water. Gin, though,
357-418: A pot still. Most often, the botanicals are suspended in a "gin basket" positioned within the head of the still, which allows the hot alcoholic vapours to extract flavouring components from the botanical charge. This method yields a gin lighter in flavour than the older pot still method, and results in either a distilled gin or London dry gin , depending largely upon how the spirit is finished. Compound gin
408-462: A single distilled gin or 76% ABV for a double gin. This type of gin is often aged in tanks or wooden casks, and retains a heavier, malty flavour that gives it a marked resemblance to whisky. Korenwijn (grain wine) and the oude (old) style of Geneva gin or Holland gin represent the most prominent gins of this class. Column distilled gin evolved following the invention of the Coffey still , and
459-592: A string of Double Golds (for its basic London Dry) for 2005–2007 from the San Francisco World Spirits Competition. Later years' competitions saw Tanqueray win a string of silver medals and then another double gold in 2012. Wine Enthusiast rated the London Dry in its "96–100" category in 2007 but gave it a "90–95" in 2011. Tanqueray introduced "Mr. Jenkins", a white-haired, well-dressed spokes-character, in print ads in 1994. He
510-424: A style of gin referred to as Old Tom gin , which is a softer, sweeter style of gin, often containing sugar. Old Tom gin faded in popularity by the early 20th century. The invention and development of the column still (1826 and 1831) made the distillation of neutral spirits practical, thus enabling the creation of the "London dry" style that evolved later in the 19th century. In tropical British colonies gin
561-503: Is a distinctly different drink from later styles of gin. Schiedam , a city in the province of South Holland , is famous for its jenever -producing history. The same for Hasselt in the Belgian province of Limburg. The oude (old) style of jenever remained very popular throughout the 19th century, where it was referred to as Holland or Geneva gin in popular, American, pre-Prohibition bartender guides. The 18th century gave rise to
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#1732801845790612-422: Is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio). Some become the de facto or literal "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in
663-702: Is also worth mentioning, as although technically a gin-based liqueur , it is unique in that the EU spirit drink regulations stipulate the colloquial term "sloe gin" can legally be used without the "liqueur" suffix when certain production criteria are met. According to the Canadian Food and Drug Regulation, gin is produced through redistillation of alcohol from juniper berries or a mixture of more than one such redistilled food products. The Canadian Food and Drug Regulation recognises gin with three different definitions (Genever, Gin, London or Dry gin) that loosely approximate
714-468: Is introduced exclusively through the re-distillation in traditional stills of ethanol in the presence of all the natural plant materials used, the resultant distillate of which is at least 70% ABV. London gin may not contain added sweetening exceeding 0.1 g (0.0035 oz) of sugars per litre of the final product, nor colourants, nor any added ingredients other than water. The predominant flavour must be juniper. The term London gin may be supplemented by
765-490: Is legally differentiated into four categories in the European Union, as follows. Juniper-flavoured spirit drinks include the earliest class of gin, which is produced by pot distilling a fermented grain mash to moderate strength, e.g. , 68% ABV, and then redistilling it with botanicals to extract the aromatic compounds. It must be bottled at a minimum of 30% ABV. Juniper-flavoured spirit-drinks may also be sold under
816-757: Is made by compounding (blending) neutral spirits with essences, other natural flavourings , or ingredients left to infuse in neutral spirit without redistillation. Popular botanicals or flavouring agents for gin, besides the required juniper, often include citrus elements, such as lemon and bitter orange peel, as well as a combination of other spices, which may include any of anise , angelica root and seed, orris root , cardamom , pine needles and cone, licorice root, cinnamon , almond, cubeb , savory , lime peel, grapefruit peel, dragon eye ( longan ), saffron , baobab , frankincense , coriander , grains of paradise , nutmeg , cassia bark or others. The different combinations and concentrations of these botanicals in
867-425: Is produced by first distilling high proof (e.g. 96% ABV) neutral spirits from a fermented mash or wash using a refluxing still such as a column still . The fermentable base for this spirit may be derived from grain, sugar beets , grapes , potatoes , sugar cane , plain sugar, or any other material of agricultural origin. The highly concentrated spirit is then redistilled with juniper berries and other botanicals in
918-535: Is similar to telling a joke and a way to form solidarity with others. "People are doing it to feel good about themselves, to make others laugh, to make themselves laugh," he said. He found that all of the participants in his study had used film quotes in conversation at one point or another. "They overwhelmingly cited comedies, followed distantly by dramas and action adventure flicks." Horror films, musicals and children's films were hardly ever cited. The existence of catchphrases predates modern mass media. A description of
969-452: The typecasting of a particular actor. Catchphrases are often humorous, but are never long enough or structured enough to be jokes in themselves. However, a catchphrase can be (or become) the punch line of a joke, or a callback reminder of a previous joke. According to Richard Harris, a psychology professor at Kansas State University who studied why people like to cite films in social situations, using film quotes in everyday conversation
1020-582: The English language in terms like gin mills or the American phrase gin joints to describe disreputable bars, or gin-soaked to refer to drunks. The epithet mother's ruin is a common British name for gin, the origin of which is debated. The Gin Act 1736 imposed high taxes on retailers and led to riots in the streets. The prohibitive duty was gradually reduced and finally abolished in 1742. The Gin Act 1751
1071-462: The Netherlands to provide aqua vita from distillates of grapes and grains, becoming an object of commerce in the spirits industry . Gin became popular in England after the introduction of jenever , a Dutch and Belgian liquor. Although this development had been taking place since the early 17th century, gin became widespread after the 1688 Glorious Revolution led by William of Orange and subsequent import restrictions on French brandy. Gin emerged as
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#17328018457901122-528: The Tanqueray recipe is a closely guarded trade secret , it is known to contain four botanicals: juniper , coriander , angelica root and liquorice , the same four botanicals from the original recipe. It is one of Diageo's key "strategic brands" earmarked for prioritisation in promotion and distribution worldwide. Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in Bloomsbury . The retail outlet of Edward & Charles Tanqueray & Co
1173-522: The U.S. Tanqueray Rangpur Gin was introduced in Maryland , Delaware , and Washington, D.C. in the summer of 2006. It has a strong citrus flavor, the result of rangpur limes , ginger , and bay leaves added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States and Canada. It is named after city of Rangpur from where
1224-483: The US definitions. Whereas a more detailed regulation is provided for Holland gin or genever, no distinction is made between compounded gin and distilled gin. Either compounded or distilled gin can be labelled as Dry Gin or London Dry Gin if it does not contain any sweetening agents. For Genever and Gin, they shall not contain more than two percent sweetening agents . Although many different styles of gin have evolved, it
1275-565: The addition of fruit, flavourings and sugar. The name gin is a shortened form of the older English word genever , related to the French word genièvre and the Dutch word jenever . All ultimately derive from juniperus , the Latin for juniper. The earliest known written reference to jenever appears in the 13th-century encyclopaedic work Der Naturen Bloeme ( Bruges ), with
1326-498: The beaks of their plague masks with juniper to supposedly protect them from the Black Death . Across Europe, apothecaries handed out juniper tonic wines for coughs, colds, pains, strains, ruptures and cramps. These were a popular cure-all, though some thought these tonic wines to be a little too popular, and consumed for enjoyment rather than medicinal purposes. The physician Franciscus Sylvius has been falsely credited with
1377-482: The corners of streets. Not one utters this phrase without producing a laugh from all within hearing. It seems applicable to every circumstance, and is the universal answer to every question; in short, it is the favourite slang phrase of the day, a phrase that, while its brief season of popularity lasts, throws a dash of fun and frolicsomeness over the existence of squalid poverty and ill-requited labour, and gives them reason to laugh as well as their more fortunate fellows in
1428-618: The distillation process cause the variations in taste among gin products. Chemical research has begun to identify the various chemicals that are extracted in the distillation process and contribute to gin's flavouring. For example, juniper monoterpenes come from juniper berries. Citric and berry flavours come from chemicals such as limonene and gamma-terpinene linalool found in limes, blueberries and hops amongst others. Floral notes come from compounds such as geraniol and eugenol. Spice-like flavours come from chemicals such as sabinene , delta-3-carene, and para-cymene. In 2018, more than half
1479-405: The earliest printed recipe for jenever dating from 16th-century work Een Constelijck Distileerboec ( Antwerp ). The monks used it to distill sharp, fiery, alcoholic tonics, one of which was distilled from wine infused with juniper berries. They were making medicines, hence the juniper. As a medicinal herb, juniper had been an essential part of doctors' kits for centuries; plague doctors stuffed
1530-422: The earliest style of gin, and is traditionally produced by pot distilling a fermented grain mash (malt wine) from barley or other grains, then redistilling it with flavouring botanicals to extract the aromatic compounds. A double gin can be produced by redistilling the first gin again with more botanicals. Due to the use of pot stills , the alcohol content of the distillate is relatively low; around 68% ABV for
1581-564: The early 17th century, and at the time of the Stuart Restoration , enjoyed a brief resurgence. Gin became vastly more popular as an alternative to brandy, when William III and Mary II became co-sovereigns of England, Scotland and Ireland after leading the Glorious Revolution . Particularly in crude, inferior forms, it was more likely to be flavoured with turpentine . Historian Angela McShane has described it as
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1632-518: The growth in the UK Gin category was contributed by flavoured gin. A similar drink, also made with juniper berries and called Borovička , is produced in the Slovak Republic . A well known gin cocktail is the martini , traditionally made with gin and dry vermouth . Several other notable gin-based drinks include: Catchphrase A catchphrase (alternatively spelled catch phrase )
1683-438: The industry. Some legal classifications ( protected denomination of origin ) define gin as only originating from specific geographical areas without any further restrictions (e.g. Plymouth gin (PGI now lapsed), Ostfriesischer Korngenever , Slovenská borovička , Kraški Brinjevec , etc.), while other common descriptors refer to classic styles that are culturally recognised, but not legally defined (e.g. Old Tom gin ). Sloe gin
1734-651: The invention of gin in the mid-17th century, as the existence of jenever is confirmed in Philip Massinger 's play The Duke of Milan (1623), when Sylvius would have been about nine years old. It is further claimed that English soldiers who provided support in Antwerp against the Spanish in 1585, during the Eighty Years' War , were already drinking jenever for its calming effects before battle, from which
1785-468: The names Wacholder or Ginebra. Gin is a juniper-flavoured spirit made not via the redistillation of botanicals, but by simply adding approved natural flavouring substances to a neutral spirit of agricultural origin. The predominant flavour must be juniper. Minimum bottled strength is 37.5% ABV. Distilled gin is produced exclusively by redistilling ethanol of agricultural origin with an initial strength of 96% ABV (the azeotrope of water and ethanol ), in
1836-455: The names of the citrus also came. Tanqueray Malacca Gin was introduced in 1997 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). Discontinued in 2001, Diageo announced on 12 December 2012 (12/12/12) that a 16,000-case limited edition of Tanqueray Malacca would be relaunched in the US, Great Britain, Canada and Western Europe for February 2013. Tanqueray Blackcurrant Royale Gin
1887-540: The national alcoholic drink of England during the so-called Gin Craze of 1695–1735. Gin is produced from a wide range of herbal ingredients in a number of distinct styles and brands. After juniper, gin tends to be flavoured with herbs, spices, floral or fruit flavours, or often a combination. It is commonly mixed with tonic water in a gin and tonic . Gin is also used as a base spirit to produce flavoured, gin-based liqueurs , for example sloe gin , traditionally produced by
1938-573: The phenomenon is found in Extraordinary Popular Delusions and the Madness of Crowds published by Charles Mackay in 1841: And, first of all, walk where we will, we cannot help hearing from every side a phrase repeated with delight, and received with laughter, by men with hard hands and dirty faces, by saucy butcher lads and errand-boys, by loose women, by hackney coachmen, cabriolet-drivers, and idle fellows who loiter at
1989-449: The presence of juniper berries and of other natural botanicals, provided that the juniper taste is predominant. Gin obtained simply by adding essences or flavourings to ethanol of agricultural origin is not distilled gin. Minimum bottled strength is 37.5% ABV. London gin is obtained exclusively from ethanol of agricultural origin with a maximum methanol content of 5 g (0.18 oz) per hectolitre of 100% ABV equivalent, whose flavour
2040-430: The resulting gin. Sulfuric acid subtracts one water molecule from two ethanol molecules to create diethyl ether , which also forms an azeotrope with ethanol, and therefore distils with it. The result is a sweeter spirit, and one that may have possessed additional analgesic or even intoxicating effects – see Paracelsus . Dutch or Belgian gin, also known as jenever or genever , evolved from malt wine spirits, and
2091-461: The term Dutch courage is believed to have originated. By the mid-17th century, numerous small Dutch and Flemish distillers had popularized the re-distillation of malted barley spirit or malt wine with juniper, also anise , caraway , coriander , etc., which were sold in pharmacies and used to treat such medical problems as kidney ailments, lumbago , stomach ailments, gallstones , and gout . Gin emerged in England in varying forms by
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2142-518: The term dry . Minimum bottled strength is 37.5% ABV. In the United States of America, "gin" is defined as an alcoholic beverage of no less than 40% ABV (80 proof ) that possesses the characteristic flavour of juniper berries. Gin produced only through the redistillation of botanicals can be further distinguished and marketed as "distilled gin". Gin can be broadly differentiated into three basic styles reflecting modernization in its distillation and flavouring techniques: Pot distilled gin represents
2193-446: Was available in the speakeasies and "blind pigs" of Prohibition -era America as a result of the relatively simple production. Sloe gin is traditionally described as a liqueur made by infusing sloes (the fruit of the blackthorn) in gin, although modern versions are almost always compounded from neutral spirits and flavourings. Similar infusions are possible with other fruits, such as damsons . Another popular gin-based liqueur with
2244-507: Was blamed for various social problems, and it may have been a factor in the higher death rates which stabilized London's previously growing population. The reputation of the two drinks was illustrated by William Hogarth in his engravings Beer Street and Gin Lane (1751), described by the BBC as "arguably the most potent anti-drug poster ever conceived". The negative reputation of gin survives in
2295-456: Was established on Vine Street , London, in 1838. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only building to survive the Axis bombing, now known as "Old Tom", has since been moved to Cameron Bridge , Scotland. In accordance with a report by The Spirits Business , Tanqueray
2346-416: Was introduced in 2021. It has a rich fruity flavor with taste of French blackcurrant , vanilla and exotic floral notes. In 2021 Tanqueray launched a non-alcoholic variety of the original called Tanqueray 0.0 , bottled at 0.0%abv. Past offerings from Tanqueray also include both orange and lemon gins, produced from 1937 until 1957, when both were phased out. Notable spirit ratings for Tanqueray included
2397-416: Was more successful, but it forced distillers to sell only to licensed retailers and brought gin shops under the jurisdiction of local magistrates. Gin in the 18th century was produced in pot stills , and thus had a maltier profile than modern London gin. In London in the early 18th century, much gin was distilled legally in residential houses (there were estimated to be 1,500 residential stills in 1726) and
2448-401: Was often flavoured with turpentine to generate resinous woody notes in addition to the juniper. As late as 1913, Webster's Dictionary states without further comment, "'common gin' is usually flavoured with turpentine". Another common variation was to distill in the presence of sulfuric acid . Although the acid itself does not distil, it imparts the additional aroma of diethyl ether to
2499-445: Was retired a few years later. In 2004 Tanqueray introduced "Tony Sinclair", a younger, foppish hipster socialite spokes-character in television ads created by Conor Sheridan. Sinclair's catchphrase at the end of every commercial was "Ready to Tanqueray?" followed by a manic laugh. He was portrayed by Rodney Mason as a madcap socialite of Black British descent. In the 2008 Mad Men episode " The Jet Set ", Duck Phillips receives
2550-586: Was the highest selling gin in the world for 2016, with nearly three million nine-litre cases sold. Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper , coriander , angelica root and liquorice . It is variously sold as: Tanqueray No. Ten Gin (47.3%) was introduced in 2000 and is targeted at the martini market. It is distilled four times with whole grapefruit , orange , lime and chamomile flowers. Tanqueray Sterling Vodka debuted in 1989 and available in both neutral and citrus flavours with most sales in
2601-400: Was used to mask the bitter flavour of quinine , which was the only effective anti-malarial compound. Quinine was dissolved in carbonated water to form tonic water ; the resulting cocktail is gin and tonic , although modern tonic water contains only a trace of quinine as a flavouring. Gin is a common base spirit for many mixed drinks , including the martini . Secretly produced " bathtub gin "
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