Teletouch is the trade name for the transmission controls found on many Edsel brand automobiles manufactured by the Edsel and Mercury-Edsel-Lincoln (M-E-L) Divisions of the Ford Motor Company . The significance of the Teletouch systems lies in its conception, design and symbolism for American automobiles produced in the 1950s, and the gadgets designed into them. The main distinguishing feature of the system was its use of push buttons on the steering wheel to shift gears as opposed to a gear stick.
91-515: Conception of the Edsel began in the early 1950s when Ford Motor Company attempted to outflank industry leader General Motors through altering its production, pricing and its make and model ranges. One of the results of this plan was the E-car program that resulted in the ill-fated Edsel. From the beginning, the Edsel was promised to be something very different from the cars that Detroit was turning out at
182-404: A machine or a process . Buttons are typically made out of hard material, usually plastic or metal . The surface is usually flat or shaped to accommodate the human finger or hand, so as to be easily depressed or pushed. Buttons are most often biased switches , although many un-biased buttons (due to their physical nature) still require a spring to return to their un-pushed state. Terms for
273-624: A Packard supplier, Auto-Lite, this push-button system proved problematic as the electric motor was insufficient to move the car out of Park on a steep hill, and would pop the circuit breaker; electrical contact problems, wiring problems and other issues were prevalent even when new; and the problems worsened with age. The Mercury Division of Ford Motor Company, later, in 1957, the Lincoln-Mercury Division, followed suit with its purely mechanical push-button transmission control system in 1957 called " Keyboard Control " then in 1958 it
364-483: A button on the shift control preselected the chosen gear. The electrical circuit was closed only after the driver fully depressed the clutch pedal. This energized the appropriate transmission mounted solenoids necessary for returning the transmission to neutral and then completing engagement of the preselected gear. The driver would then release the clutch pedal to continue onwards. These seemed to have been very advanced automotive systems. The Vulcan Electric Shift Company
455-601: A distinct higher-performance variant of the Monterey. In a design change, the fastback Marauder roofline was discontinued; the Breezeway design was dropped in 1967 (the latter, following the increasing availability of air conditioning units integrated within the ventilation system). In 1967, Mercury debuted its two most successful and longest-running nameplates: the Mercury Cougar and Mercury Marquis. The Cougar
546-622: A downsized Marquis; while nearly matching the Cougar sedan in exterior footprint, the 1979 Marquis gained interior space over its 1978 predecessor. The Capri made its return, shifting from German-produced captive import to counterpart of the Ford Mustang ; for the first time, the Capri adopted Mercury divisional branding. Bolstered by the redesign of the Marquis and the popularity of Cougar XR7,
637-539: A following as a street rod , making an appearance in several films. The 1949 redesign of the Mercury model line proved successful, with the division increasing its sales six-fold over 1948, becoming the sixth-most popular brand in the United States. In contrast to competing medium-price brands from Chrysler and General Motors (and independents including Nash , Hudson , or Packard ), Mercury continued to offer
728-715: A full model range (replacing the Montclair and Park Lane outright) and the Colony Park as the only Mercury full-size station wagon. To differentiate the Marquis from the Monterey, Mercury introduced hidden headlights for the former. Replacing the S-55, the Mercury Marauder became a stand-alone full-size two-door, competing against the Oldsmobile Toronado and Buick Riviera; an optional 429 cubic-inch V8
819-470: A gear selector on the column, Chrysler's system mounted the gear buttons in dashboard pods to the left of the steering wheel, becoming the first U.S. carmaker to offer such a system. This system was mechanical. Packard also introduced a steering-column-mounted electro-mechanical pushbutton transmission control pod in its "Touch Button Ultramatic " in 1956, placed off to the right of the column about 6 in (15 cm). Using technology that it purchased from
910-664: A new Grand Marquis was slotted between the Marquis Brougham and the Lincoln Continental. Intended as the successor for the Comet, the Monarch led to a completely new market segment: the luxury compact car. The model line was met with success, with examples used as personal cars among Ford executives (including Henry Ford II ). Following the 1974 discontinuation of its engine, Lincoln-Mercury ended its sales of
1001-615: A reduced-cost option for the automatic transmission on the Edsel Ranger , Pacer and station wagon models, Corsair and Citation models came standard with Teletouch. In theory, the idea of the Teletouch system made sense, but in its execution, the system quickly became the bane of the Edsel and its owners. Many new car buyers, and most automotive writers, found Teletouch to be a gimmick, while others found it distracting or confusing. Despite its marketing talking points , it required
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#17327764148201092-417: A regular fire alarm, such as automated shutdown procedures, complete facility power cut, fire suppression like halon release, etc. A variant of this is the scramble switch which triggers an alarm to activate emergent personnel to proactively attend to and go to such disasters. An air raid siren at an air base initiates such action, where the fighter pilots are alerted and " scrambled " to their planes to defend
1183-558: A safety issue due to lack of industry-wide standardization. In addition, since the 1920s the center of the steering wheel had typically held the horn button. While some cars of the late 50s had horn rings, some drivers instinctively hit the steering wheel center in an emergency, sometimes causing them to either damage the controls or cause an unexpected, hazardous gear change, occasionally causing transmission damage. The Edsel's system included an electro-hydraulic inhibitor switch activated by transmission fluid pressure which virtually eliminated
1274-403: A stand-alone model range, slotted above the Cougar. To further establish the brand in motorsport, the aerodynamically-optimized Cyclone Spoiler II was homologated as the 1969 Mercury entry for NASCAR. For 1969, the full-size Mercury line was given an all-new body and chassis (again shared with Ford, on its own 124-inch wheelbase). The nameplates were again revised, with the Marquis becoming
1365-706: A standard sliding gear gearbox introduced in the summer of 1913. Among the automakers to offer the Vulcan system were the Haynes Automobile Company of Kokomo, Indiana ; the S.G.V. Company of Reading, Pennsylvania; and the Norwalk Motor Car Company of Martinsburg, West Virginia. While the Vulcan shifter was often advertised as standard equipment on the Haynes car, a common floor shift was also available for $ 200 less. Norwalk made
1456-426: Is pushed. Typically this light is included into the center of the pushbutton and a lens replaces the pushbutton hard center disk. The source of the energy to illuminate the light is not directly tied to the contacts on the back of the pushbutton but to the action the pushbutton controls. In this way a start button when pushed will cause the process or machine operation to be started and a secondary contact designed into
1547-635: The Chevrolet Mercury and no fewer than seven separate failed automobile companies from 1903 to 1923. In November 1938, Edsel Ford introduced four body styles of the Mercury Eight at the New York Auto Show . Along with a two-door sedan and a four-door sedan, the Mercury was also introduced as a two-door convertible and a two-door trunked sedan; the body design was overseen by E.T. 'Bob' Gregorie. While similar in concept to
1638-648: The De Tomaso Pantera in 1971. Assembled in Modena, Italy, the Pantera was a two-door, mid-engine coupe powered by a 330 hp (330 PS; 250 kW) Ford 351 cubic inches (5.75 L) V8 . For 1972, the intermediate Montego line (based on the Ford Gran Torino) was redesigned with a body-on-frame chassis, creeping into full-size dimensions. After years of losing market share to the Cougar,
1729-616: The Ford LTD II , with the Cougar XR-7 hardtop becoming a counterpart of the Ford Thunderbird . The revision was well-received, as Cougar sales nearly tripled. In contrast to the downsized model ranges introduced by General Motors, the 229-inch (5,800 mm) long Marquis/Grand Marquis was powered by a 460 cubic inches (7.5 L) V8 (the second-largest displacement engine used in an American automobile). 1978 commenced
1820-632: The Ford Thunderbird and sent knock-down kits to selected branch locations in the United States. For 1942, Mercury implemented several changes to the Eight. As part of an interior redesign, the Eight received a dashboard configured similar to the Lincoln Zephyr. For the first time, the Flathead V8 was offered with 100 hp (100 PS; 75 kW) in standard form. To compete with Fluid Drive (Chrysler) and Hydramatic (General Motors),
1911-687: The LaSalle and Buick , the Chrysler Airstream and Airflow , and the Packard One-Twenty . For 1938, De Luxe Ford became a sub-marque of Ford, offering a higher-price V8 car with a model-specific interior and exterior trim. In 1937, Edsel Ford began work on Mercury as a completely new brand, personally selecting the Roman god's name from over 100 options – in spite of the name having been used just four years earlier for
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#17327764148202002-403: The "pushing" of a button include pressing , depressing , mashing , slapping , hitting , and punching . The "push-button" has been utilized in calculators , push-button telephones , kitchen appliances , and various other mechanical and electronic devices, home and commercial. In industrial and commercial applications, push buttons can be connected together by a mechanical linkage so that
2093-499: The 1941-1948 Mercury, the 1949 redesign placed Mercury and Lincoln within a common bodyshell. Largely distinguished by headlight and grille designs, Mercury and Lincoln would also feature separately-trimmed interiors. Mechanically, Ford, Lincoln, and Mercury each offered a separate version of the Ford Flathead V8. For many years after its production, the 1949–1951 Mercury Eight (most commonly in two-door form) would develop
2184-493: The 1942 Mercury offered Liquamatic, the first semi-automatic transmission offered by Ford Motor Company. Shared with Lincoln, Liquamatic proved complex and unreliable, with many systems replaced by conventional manual transmissions. As production was suspended following the outbreak of World War II, Ford produced only 24,704 1942 Mercury vehicles. Following the rise of Henry Ford II at Ford Motor Company in September 1945,
2275-552: The 1942 suspension of production, Mercury did not return the Liquamatic transmission option. Alongside the wood-paneled station wagon, Mercury introduced a wood-bodied Sportsman convertible. For 1947 and 1948, few major changes were made. The rare Sportsman convertible was dropped for 1947 and the hubcaps were restyled; 1948 Mercurys were effectively carryover. In 1949, Ford Motor Company launched its first all-new post-war designs for all three of its model lines. In contrast to
2366-526: The Capri II in late 1977, leftover examples were sold through the 1978 model year. Of the 580,000 vehicles sold; nearly four out of every ten 1978 Mercurys were Cougars. For 1979, Mercury continued its modernization; as the division shifted away from performance vehicles at the beginning of the decade, the fuel crises of 1973 and 1979 sparked the decline of the landyacht . Two years after General Motors downsized its full-size model lines, Mercury introduced
2457-466: The Comet was a divisional counterpart of the Ford Falcon (stretched to a 114-inch wheelbase); styled with four headlights (instead of two), the Comet was also fitted with wide tailfins. Coinciding with its Edsel origins and concerns about potential negative impacts of compact cars on the Mercury brand, the Comet was sold as a standalone product until the brands merged for the 1962 model year(similar to
2548-690: The Cougar replaced the Monarch; a counterpart of the Ford Granada, the Cougar was largely a Zephyr with a formal roofline and Marquis-influenced fascias. As in 1977, the expansion of the model line nearly doubled Cougar sales (though far below its previous rate). Replacing the Bobcat, the Mercury Lynx was introduced as the counterpart of the Ford Escort. The first front-wheel drive vehicle of
2639-657: The Custom the Medalist (to avoid confusion with the Ford Custom ). For 1957, Mercury redesigned its model range, with a 122-inch (3,100 mm) wheelbase sized between Ford and Lincoln. In a move upmarket, the slow-selling Medalist was discontinued, with the Monterey becoming the base model Mercury. Previewed by the 1956 XM-800 concept car, the Turnpike Cruiser (the pace car of the 1957 Indianapolis 500 )
2730-528: The Cyclone was quietly discontinued. The 1973 model year brought major functional changes to the Mercury line, the fuel crisis notwithstanding; in various forms, all Mercury cars were given 5-mph bumpers . The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline (frameless door glass supported by a thin B-pillar). As American manufacturers shifted away from convertibles,
2821-636: The DeTomaso Pantera. 1976 saw the expansion of the smallest end of the Mercury model line. Introduced in Canada in 1975, the Bobcat was the Mercury counterpart of the Ford Pinto, sharing its coupe, hatchback, and station wagon body styles. The Capri was restyled with a hatchback and was renamed the Capri II. The Capri II (devoid of any divisional branding) became the second most-imported car in
Teletouch - Misplaced Pages Continue
2912-428: The Edsel, therefore, was in the styling details. While the famed 'horse collar' grille and 'boomerang' tail lights made the Edsel visually unique, the Teletouch transmission and saucer-like spinning speedometer emerged as two of the better-remembered interior details. The first electrical gear shift mechanism sold on new automobiles was the Vulcan electric gear shift system, a solenoid-driven transmission shift device for
3003-517: The Eight as its sole model line. For 1950, the Monterey name made its first appearance, denoting a special edition of two-door coupes (alongside the Lincoln Lido and Ford Crestliner ). Intended to compete against the hardtop coupes from General Motors, the Monterey simulated the appearance of a convertible through the use of a canvas or vinyl roof (though with a pillared roofline). During
3094-420: The Mercury brand reached its all-time sales peak, with nearly 670,000 vehicles sold. As Lincoln-Mercury entered the 1980s, Mercury continued the modernization of its model line, redesigning its entire lineup between 1978 and 1982. Since the early 1960s, the use of platform sharing had left Ford and Mercury model lines styled virtually the same, differing only by grilles, wheels, badging, and minor trim. Through
3185-651: The Mustang, the Cougar was repackaged as a competitor of the A-body coupes ( Chevrolet Monte Carlo , Oldsmobile Cutlass Supreme , Pontiac Grand Prix ) of General Motors. Slotted below the Montego, the Comet made its return as a counterpart of the Ford Maverick (sharing much of its chassis underpinnings with the 1960 Comet). At the other end of the performance spectrum from the Capri, Lincoln-Mercury began imports of
3276-505: The Turnpike Cruiser and Voyager; the two-door Commuter was in its final year. Mercury was one of the first American full size cars to adopt parallel-action windshield wipers. As with many medium-price brands, the Mercury brand was hit hard by the economy of the late 1950s. While remaining eighth in sales from 1957 to the end of the decade, Mercury saw a 60 percent drop in sales in 1958, outranked by Rambler . While outselling
3367-472: The United States (behind the Volkswagen Beetle ). For 1977, Mercury made significant revisions to improve sales to its intermediate model range (its slowest-selling models). While technically a mid-cycle model update, the Montego was replaced by the Cougar, with the latter offering sedan and station wagon body styles for the first time. The Cougar base coupe, sedan, and wagon were counterparts of
3458-450: The V12 engine) ended production after 1948. On November 1, 1945, the first 1946 Mercury vehicles rolled off the assembly line. In line with Lincoln and Ford (and virtually all American-manufactured vehicles), 1946 production was functionally unchanged from 1942. The Eight underwent several minor revisions, including the return of vertically oriented grille trim. As few were installed before
3549-491: The Vulcan system available on their products, such as the Underslung Six, as an option. Approximately 25 of those cars were so equipped. A large nickel-plated box was attached to the right side of the steering column which housed the push button mechanism. It utilized six buttons – first through third gear, reverse, neutral and park. There was a "signal" button which was the horn. A housing containing four large solenoids
3640-601: The XR7 coupe. A longer-wheelbase version of the Zephyr, the Cougar XR7 was a direct counterpart of the Ford Thunderbird . Poorly received by critics and buyers, sales of the model line collapsed (to less than one-third of 1979 levels). Struggling to compete against newer designs, the aging Bobcat and Monarch were in their final years of production. 1981 saw Mercury revise its model line to combat falling sales. A standard trim of
3731-499: The act of pushing one button causes the other button to be released. In this way, a stop button can "force" a start button to be released. This method of linkage is used in simple manual operations in which the machine or process has no electrical circuits for control. Red pushbuttons can also have large heads (called mushroom heads) for easy operation and to facilitate the stopping of a machine. These pushbuttons are called emergency stop buttons and for increased safety are mandated by
Teletouch - Misplaced Pages Continue
3822-606: The aerodynamically sleeker roofline helped Mercury gain ground in stock-car racing. By the middle of the decade, the fate of Mercury was no longer entangled with the failure of Edsel, with a secure future competing against Buick and Oldsmobile, the middle of the Chrysler range, and the top of the American Motors range. For 1964, the Montclair and Park Lane were reintroduced while the S-models were dropped. For 1965,
3913-501: The base-trim Custom; both shared bodies with Lincoln. In 1953, the expansion of the model line proved successful; after emerging from a war-depressed market, Mercury nearly doubled in sales, ranking eighth. While Mercury would have subsequently higher yearly sales, at 5%, this is the largest market share ever held by the division. For 1954, Ford replaced the long-running Flathead V8 (dating from 1932) with an overhead-valve Y-block V8 , with Ford and Mercury receiving their own versions of
4004-518: The brand shifted to a nine-year model cycle (the longest for an American brand). With the closure of Edsel, Mercury was to share its body with Ford (on its own wheelbase). In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford produced two for 1961 (Ford/Mercury, Lincoln). For 1960, the division released the Comet brand, its first compact car line. Originally developed for Edsel,
4095-539: The brand, the Lynx (as an option) offered the first diesel engine for a Mercury; three and five-door hatchbacks were offered along with a five-door station wagon. For the first time, Mercury used the GS and LS trim nomenclature; in various forms, it would be used through the 2011 model year. Push-button A push-button (also spelled pushbutton ) or simply button is a simple switch mechanism to control some aspect of
4186-422: The buttons or "paddles" for the functions that are on the steering wheel quite near the rim, for true "both-hands-on-the-wheel" functionality. Old Car Weekly News page 1 Vol. 37 No. 42 Mercury (automobile) Mercury is a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years. Created by Edsel Ford in 1938, Mercury
4277-666: The cars of its Lincoln Motor Company division. In contrast to the comprehensive line of brands from General Motors (seven) and Chrysler Corporation (four), Ford offered its Ford Standard/DeLuxe V8 range and the Lincoln Model K . In contrast to the Ford V8, the Model K was among the most expensive vehicles built and sold in the United States, rivaled in price by the Cadillac V-12 (and V-16 ), Duesenberg Model J , and
4368-410: The decade, designers sought to give Mercury its own brand identity while maximizing production resources. Initially associated with full-size sedans and personal luxury cars, Mercury also diversified its model range. For 1980, Mercury ended the model overlap between the Marquis and Cougar, as the latter was downsized into the mid-size segment. In another change, the Cougar model range was pared down to
4459-615: The division adopted the three-model range of Ford. As its premium model range, the Montclair was introduced above the Monterey (including the Sun Valley glass-top hardtop, for its final year). The revision proved successful, as Mercury reached its then-highest sales. The divisional structure of Ford was revised; Lincoln-Mercury was split (largely to accommodate the formation of the Continental division) In 1956, Mercury renamed
4550-531: The division, Mercury refocused itself further on building high-content vehicles. 1970 marked the entry of Mercury into the subcompact segment. In place of selling its own version of the Ford Pinto, the division commenced captive imports of the Capri (European Ford Capri ) from Cologne, Germany. Slightly larger than the Pinto, the Capri was marketed as a compact sports car rather than an economy car , becoming
4641-404: The divisional structure of the company underwent further change. On October 22, 1945, Ford merged Mercury with Lincoln Motor Company, creating the combined Lincoln-Mercury Division . While functioning as a single entity, Lincoln-Mercury would continue to market both namesake model line. The Lincoln-Zephyr reentered production following the war, dropping the Zephyr nameplate; the Continental (and
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#17327764148204732-408: The driver to remove a hand from the steering wheel rim to push a center-pod button. Reliability proved poor due to the servo motor's hot, wet and dirty operating environment between the bell housing and the exhaust pipe just above the road surface, and the somewhat troublesome associated relays, switches, wiring and connectors. On the other hand, the wiring inside the steering column did not move and
4823-416: The early 1920s, since nothing regarding it has been found in the automotive engineering literature past 1921, and a 1919 Haynes print ad has been found with no mention of the electric shifting system. Chrysler Corporation automobiles introduced pushbutton automatic transmission controls for their PowerFlite and Torqueflite transmissions for the 1956 model year . Instead of the traditional placement of
4914-408: The electrical code in many jurisdictions. This large mushroom shape can also be found in buttons for use with operators who need to wear gloves for their work and could not actuate a regular flush-mounted push button. As an aid for operators and users in industrial or commercial applications, a pilot light is commonly added to draw the attention of the user and to provide feedback if the button
5005-511: The engine. As a submodel of the standard Monterey hardtop, the Monterey Sun Valley was introduced, featuring a fixed-panel acrylic glass sunroof. While offering an open-air interior, the Sun Valley was difficult to market in warm-weather climates (as the glass panel warmed the interior to uncomfortable temperatures). In 1955, Mercury underwent a redesign of its model line. While again sharing much of its bodyshell with Lincoln,
5096-526: The entire division overlapping Mercury in price (a key reason behind its failure). The Park Lane was introduced as a flagship model line on a 125-inch (3,200 mm) wheelbase (with the Turnpike Cruiser becoming part of the Montclair line). Shared with Lincoln (and the Ford Thunderbird), Mercury introduced a 430 cubic inches (7.0 L) "Marauder" V8; optional on all Mercurys, a 400 hp (410 PS; 300 kW) "Super Marauder" version became
5187-540: The final convertible produced by Ford Motor Company during the 1970s was a 1973 Mercury Cougar. 1974 marked several significant changes throughout the Mercury model range, transitioning towards higher-content model lines. The Cougar underwent a redesign, shifting from the Mustang chassis to the Torino/Montego chassis, becoming the counterpart of the Ford Elite ; in what would later set the design precedent for
5278-515: The financial losses, several Ford executives (led by Ford President Robert McNamara ) proposed restructuring Ford down to its namesake division. McNamara (prior to leaving Ford to become Secretary of Defense) allowed the Lincoln-Mercury division to remain, under several conditions. Lincoln reduced its model line from three to one, with the all-new Lincoln Continental offering a much smaller exterior footprint; to establish model continuity,
5369-523: The first Ford Motor Company car in North America offered with (an optional) V6 engine. While sold through Lincoln-Mercury, Capris sold in North America from 1970 to 1978 had no divisional identification. For 1971, Mercury gradually distanced itself away from performance vehicles. The Marauder and Marquis convertible were discontinued, with the Brougham name making its return. Restyled along with
5460-465: The first mass-produced engine to be rated at 400 hp (410 PS; 300 kW). For 1959, Mercury underwent a revision of its body, expanding to a 126-inch (3,200 mm) wheelbase. Coinciding with the discontinuation of the Edsel Corsair and Citation, Mercury produced its own body and chassis (for the first time since 1940). The division pared several slow-selling model lines, including
5551-500: The first-generation Plymouth Valiant ). Vehicle Identification plaques of 1960 and 1961 models read 'Made in U.S.A. by Comet.' For 1961, Mercury released an all-new full-size range, dropping the Mercury-exclusive chassis in favor of sharing a chassis with the Ford Galaxie (extended to a 120-inch wheelbase). Though visibly sharing front doors with the Galaxie, the Mercury derived multiple elements of its styling from its 1960 predecessor. The Montclair and Park Lane were dropped in favor of
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#17327764148205642-406: The flagship lines of Mercedes-Benz and Rolls-Royce . To address the gap between Ford and Lincoln, Ford Motor Company launched its own version of the late 1920s General Motors Companion Make Program , leading the company to expand from two nameplates to five by the end of the decade. For 1936, Lincoln-Zephyr was introduced as a sub-marque of Lincoln, giving the line a V12 car competing against
5733-410: The full-size line underwent a complete redesign. Though again derived from the Ford Galaxie, the Monterey/Montclair/Park Lane adopted many styling elements from Lincoln, with Mercury marketing the line as "built in the Lincoln tradition". For 1966, the Comet became the counterpart of the Ford Fairlane (effectively replacing the discontinued Meteor). After a two-year hiatus, the S-55 returned as
5824-526: The heavily marketed Edsel by over a two-to-one margin; it would take nearly 1958 and 1959 combined to match the 1957 sales total. While affecting the American automotive industry as a whole, the economic recession of the late 1950s had the harshest impact upon medium-priced brands. Though Edsel was quietly discontinued early in the 1960 model year (before the end of 1959), the future of Lincoln-Mercury remained at risk, as Lincoln had lost over $ 60 million from 1958 to 1960 ($ 617,952,756 in 2023 dollars ). To end
5915-413: The model line for over two decades, the Cougar was styled as a Mercury version of the Ford Thunderbird. The Montego saw a revision to its model range, as its fastback body style was discontinued. For 1975, the Mercury model range underwent a series of transitions. Following the discontinuation of the long-running Monterey, the Marquis became the sole full-size Mercury nameplate; to expand the model range,
6006-404: The modernization of the Mercury model range, marked by the introduction of the Zephyr compact, replacing the Comet. The counterpart of the Ford Fairmont , the Zephyr marked the introduction of the Fox platform , a rear-wheel drive chassis architecture that underpinned some compact and mid-size Ford and Lincoln-Mercury vehicles from the 1970s into the early 2000s. After ending the importation of
6097-399: The modestly restyled De Luxe Ford, the V8-powered Mercury was an all-new car sized between the V8 Ford and the V12 Lincoln-Zephyr. For 1939, the Mercury was launched at a starting price of US$ 916 ($ 20,064 in 2023 dollars ); over 65,800 vehicles were sold in the inaugural model year. In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford
6188-432: The operation or process will close to turn on the pilot light and signify the action of pushing the button caused the resultant process or action to start. To avoid an operator from pushing the wrong button in error , pushbuttons are often color-coded to associate them with their function. Commonly used colors are red for stopping the machine or process and green for starting the machine or process. In popular culture ,
6279-495: The phrase "the button" (sometimes capitalized) refers to a (usually fictional) button that a military or government leader could press to launch nuclear weapons . Akin to fire alarm switches, some big red buttons, when deployed with suitable visual and audible warnings such as flashing lights and sirens for extreme exigent emergencies, are known as "scram switches" (from the slang term scram , "get out of here"). Generally, such buttons are connected to large scale functions, beyond
6370-410: The possibility of this happening. The single circumstance under which a Teletouch could be put into gear with the car moving at greater than three to five miles per hour was if the neutral button was depressed first, thereby removing hydraulic pressure from the inhibitor switch, and then the reverse or park button pushed. These actions would, as a result, either shear off the parking pawl or suddenly set
6461-448: The process of abandoning the automotive market by dropping its Mercury-based cars, and eliminating the Citation, and Pacer cars as well as the Bermuda and Roundup station wagons. Steering wheel-mounted transmission controls have made a comeback since the mid-1990s introduction of Porsche 's Tiptronic system, although the controls for the selection of park, reverse, and neutral are almost always located elsewhere. They also invariably have
6552-403: The process of making the steering wheel the central command center for controlling cars. Marketing also pointed out that more of the dashboard view was unrestricted to the driver with the gear handle removed. Edsel even issued a Teletouch "face-mask" for dealers to wear and pass out as an advertising premium promoting the system to would-be buyers. While a standard gear selector was available as
6643-441: The rear wheels turning in the reverse direction, effectively locking them up against the road surface and possibly damaging the reverse bands in the transmission. Ironically, the failed Autolite Packard system protected against this set of circumstances by locking out not only reverse and park, but also neutral while the car was moving with any significant speed. For the 1959 model year, Edsel dropped Teletouch as an option, and began
6734-460: The time. However, development costs required that Edsel share the basics of other established Ford brands on the market. In this climate, the Edsel emerged as a five-model, three-wheelbase automobile line. Senior Edsels would share their chassis with Mercury , junior models would share their chassis with Ford passenger vehicles, and station wagons would share their chassis and body structure with Ford's station wagon range. The distinction offered by
6825-571: The two model lines, the Eight was given a model-specific grille, exterior and interior trim, and taillamps. For the first time, a wood-bodied station wagon was offered by the brand. Unlike Ford products where components originated from the Ford River Rouge Complex and shipped in knock-down kits to dozens of cities across the United States, all Mercury vehicles only originated completely assembled from River Rouge until 1952 when Wayne Stamping & Assembly started production and
6916-573: The use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010. During the mid-1930s, under the leadership of Edsel Ford , Ford Motor Company discovered that it needed to expand its brand footprint to match its largest competitors. In 1935, Ford offered only its namesake brand and
7007-873: The wider-selling Monterey; the Commuter and Colony Park station wagons returned. Slotted below the Monterey, the Mercury Meteor (as with the Comet) was a model line inherited from the closure of Edsel; as the Monterey matched the Ford Galaxie, the Meteor was a counterpart of the Fairlane. 1961 also brought the first 6-cylinder engine to the brand. The 1961 Meteor 600 featured a standard Mileage Maker Inline-6. For 1962, Mercury brought its model range closer in line with Ford. The Meteor (after only one year of sale)
7098-403: The year, the one-millionth Mercury vehicle was produced. In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the " Merc-O-Matic " 3-speed automatic (a rebranding of Ford Cruise-O-Matic). For 1952, Mercury redesigned its model line, with two nameplates replacing the Eight. The Monterey returned as a distinct model line, slotted above
7189-416: Was designed with two different rooflines for each body configuration. The standard design was a " breezeway " reverse-slant rear window (similar to the 1958-1960 Continental), offered on all versions (except for the convertible). Introduced as a mid-year option, the "Marauder" fastback roofline was introduced for two-door sedans and hardtops (four-doors were added in 1964). Shared with the Ford Galaxie 500XL,
7280-597: Was developed to bridge the gap between the Ford Mustang and the Ford Thunderbird , while the Marquis offered the division a competitor towards sedan lines such as the Buick Electra , Oldsmobile Ninety Eight , and Chrysler New Yorker . For 1967, the Marquis was available as a formal-roof 2-door hardtop (derived from the Ford LTD , but with its own roofline); the Mercury Park Lane Brougham
7371-723: Was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from the Lincoln-Zephyr (including the Continental) as Lincoln retired the Model K. For 1941, the Mercury underwent its first redesign; in another change, the model line adopted the Mercury Eight nameplate used in sales literature. To consolidate development and production, the Mercury Eight shared much of its bodyshell with Ford, distinguished by its 4-inch (100 mm) longer wheelbase. To further separate
7462-703: Was established to bridge the gap between the Ford and Lincoln model lines within Ford Motor Company. From 1945 until its closure, it formed half of the Lincoln-Mercury Division of the company. In addition to serving as a combined sales network for Ford's two premium automotive brands, Lincoln-Mercury also represented the Continental (1956–1960), Edsel (1958–1960, formally designated Mercury-Edsel-Lincoln Division), Comet (1960-1961), and Merkur (1985–1989, forming Lincoln-Mercury-Merkur ). Through
7553-482: Was extremely reliable, since the pod containing the buttons did not turn with the wheel. The electric control current flowed through a set of slip rings and brush contacts, while the Teletouch buttons were held in the correct position with Neutral at 12 o'clock through a set of planetary gears in the steering column. The steering wheel was directly coupled to the steering linkage as with conventional steering columns. Eventually, all push-button transmission selectors became
7644-655: Was located in Philadelphia, Pennsylvania and was eventually bought out by Cutler-Hammer. The model year 1914 was the only year that Norwalk used this system. Only one known Norwalk Motor Car survives today, which is owned by the friends of the Norwalk Foundation, Inc. in Martinsburg. Haynes was evidently the only automaker of note to place the push-buttons in the center of the steering wheel. The Vulcan electric gear shift system probably didn't survive past
7735-415: Was mounted at the transmission which acted on the steel transmission shift control rods. The driver was free to select any gear at will, enabling the bypassing of gears, such as jumping from first to third gear without going through second gear. There was a cautionary advisory with the car that one must use care when placing the selector into reverse, only doing so when the car was completely stopped. Pushing
7826-460: Was offered as flagship Mercury four-door sedan/hardtop). In various forms, the Marquis nameplate would be used by Mercury until its 2011 closure. For 1968, the Mercury model range underwent two revisions to its intermediate range. The Mercury Montego (based on the Ford Torino ) was gradually phased in to replace the Comet (dropped after 1969); the performance-oriented Mercury Cyclone became
7917-416: Was offered. Though still sharing its chassis with the Mustang, the Cougar was configurable as either a pony car, personal luxury coupe, or a muscle car, with an "Eliminator" performance package featuring an available 428 Cobra Jet V8. During the 1970s, the product line of the Mercury division was influenced by several factors that affected all American nameplates. While sporty cars would not disappear from
8008-522: Was reintroduced as an all-new intermediate range (again following the design of the Ford Fairlane ). For non-station wagons, Mercury introduced "S" sub-models to market sportier content. Along with higher-performance powertrains, the option packages included full-length floor consoles, floor shifters, and bucket seats with the S-22 (Comet), S-33 (Meteor), and S-55 (Monterey). For 1963, the Monterey
8099-421: Was revised and called "Multi-Drive". When the 1958 Edsel launched in the late summer of 1957, the Edsel became the first and only Ford division to launch an electro-mechanical push-button transmission system, which it trademarked as Teletouch . Teletouch placed the transmission buttons in a ring within the center of the steering wheel. Edsel's marketing department promoted the Teletouch as a logical progression in
8190-578: Was slotted above the Montclair, distinguished by its quad headlamps and retractable rear window. In line with Ford, Mercury station wagons became a distinct model line, with the Commuter , Voyager , and Colony Park ; all Mercury station wagons were hardtops. In 1958, to accommodate the introduction of Edsel, Ford revised its divisional structure, with Mercury, Edsel, and Lincoln forming a combined division (M-E-L). The Edsel Citation and Edsel Corsair shared their chassis (and roofline) with Mercury, with
8281-526: Was the only location that created Mercury components which were sent to only three cities that had dedicated assembly branch factories that completed Mercury vehicles until 1960. This approach was also used for Lincoln vehicles which only originated from the Lincoln Motor Company Plant until 1958 when Wixom Assembly Plant replaced the old Lincoln plant and completed assembly and became the component location for all Lincoln vehicles and
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