Thor , or The Mighty Thor , is the name of several comic book titles featuring the character Thor and published by Marvel Comics , beginning with the original Thor comic book series which debuted in 1966.
97-433: The Marvel Comics superhero Thor debuted in the science fiction / fantasy anthology title Journey into Mystery #83 ( cover-date August 1962), and was created by editor-plotter Stan Lee , scripter Larry Lieber , and penciller-plotter Jack Kirby . Subsequent stories of the 13-page feature "The Mighty Thor" continued to be plotted by Lee, and were variously scripted by Lieber or by Robert Bernstein , working under
194-653: A Once Upon a Time graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, Star Wars comics would once again be published by Marvel. Following
291-501: A Cain story in House of Mystery #258 (May–June 1978). DeFalco then moved to Marvel, where he would spend the next twenty years of his career. There he wrote two issues of The Avengers and the final five issues of Machine Man plus a Machine Man issue of Marvel Team-Up , before launching Dazzler in March 1981. DeFalco wrote Marvel Two-In-One stories featuring team ups with
388-414: A Cold War culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented
485-617: A Marvelcon '76. At the 1975 event, Stan Lee used a Fantastic Four panel discussion to announce that Jack Kirby , the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival DC Comics . In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market. Captain Britain debuted exclusively in
582-586: A brief time. During his time as president, he appointed his associate editor, prolific writer Roy Thomas , as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book. A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror ( The Tomb of Dracula ), martial arts ( Shang-Chi: Master of Kung Fu ), sword-and-sorcery ( Conan
679-541: A cash and stock deal worth approximately $ 4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $ 30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major competitor DC Comics shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstore distribution company from Diamond Book Distributors to Hachette Distribution Services . Marvel moved its office to
776-502: A change that proved to be a great success. Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as the Hulk and the Thing . This naturalistic approach even extended into topical politics. Comics historian Mike Benton also noted: In
873-518: A chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in Esquire magazine's list of 28 college campus heroes, alongside John F. Kennedy and Bob Dylan . In 2009, writer Geoff Boucher reflected that, Superman and DC Comics instantly seemed like boring old Pat Boone ; Marvel felt like The Beatles and the British Invasion . It
970-505: A controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne 's run on the Uncanny X-Men and Frank Miller 's run on Daredevil became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market , institutionalized creator royalties, starting with
1067-518: A crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four , and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were
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#17327733130901164-524: A deal brokered by Malibu Comics ' owner Scott Mitchell Rosenberg . Three years later, on November 3, 1994, Rosenberg sold Malibu to Marvel. In purchasing Malibu, Marvel now owned computer coloring technology that had been developed by Rosenberg, and also integrated the Ultraverse line of comics and the Genesis Universe into Marvel's multiverse . Earlier that year, the company secured
1261-535: A deal with Harvey Comics , whereas Marvel took on the publishing and distribution of Harvey's titles. In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor. As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by
1358-560: A female character (later revealed to be Jane Foster ) in the role of Thor after the classic hero is no longer able to wield Mjolnir. Aaron stated that "this is not She-Thor. This is not Lady Thor. This is not Thorita. This is Thor. This is the Thor of the Marvel Universe. But it's unlike any Thor we've ever seen before." The following October, Aaron and Dauterman signed an exclusive agreement with Marvel to continue their work together in
1455-484: A few local newspapers, a weekly comic strip and did a few short stories", and after graduation "got in touch with the various comic book companies", which led to him beginning his comics career as an editorial assistant with Archie Comics in mid-1972. During his tenure with Archie Comics, he "initiated and developed the Archie Comics Digest Series , which is still being produced today and remains
1552-595: A four-part storyline, "The Man from R.I.V.E.R.D.A.L.E.", beginning with Archie Comics issue #610. DeFalco would return to DC Comics in August 2011 with the plot for a Superman one-shot , Superman Beyond, and in 2012 as guest writer on Nightwing and helping on the Ravagers for DC's The New 52 line. DeFalco began scripting the Superboy series over Scott Lobdell 's plots with issue #6 (April 2012) and became
1649-442: A line of digital comics , Marvel AR, a software application that provides an augmented reality experience to readers and Marvel NOW! , a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including Uncanny Avengers and All-New X-Men . In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC ,
1746-591: A month, maybe more, and ... suddenly we went ... to either eight or 12 books a month, which was all Independent News Distributors would accept from us." The company was briefly renamed to Goodman Comics in 1957 under the distribution deal with Independent News . The first modern comic books under the Marvel Comics brand were the science-fiction anthology Journey into Mystery #69 and the teen-humor title Patsy Walker #95 (both cover dated June 1961), which each displayed an "MC" box on its cover. Then, in
1843-598: A monthly or annual subscription fee. At the December 2007 the New York Anime Fest, the company announcement that Del Rey Manga would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009. In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying
1940-469: A new Atlas Comics line, but this lasted only a year and a half. In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as Howard the Duck fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to
2037-525: A number of different titles. Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55 (May 1944). As well, some comics' covers, such as All Surprise Comics #12 (Winter 1946–47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt
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#17327733130902134-543: A reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to The Amazing Spider-Man title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify. Stan Lee and freelance artist and eventual co-plotter Jack Kirby 's Fantastic Four originated in
2231-416: A second volume of The Mighty Thor , also starring Foster. In January 2020, Thor volume #6 debuted, written by Donny Cates . This story follows Thor, as he becomes the new king of Asgard and tries to fulfill his duties as a king while fighting his destiny in an attempt to save the multiverse from an unknown threat. After Cates had to depart Thor due to suffering a car accident in early 2023, Torunn Grønbekk
2328-404: A series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock. Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful 2099 line of comics set in the future ( Spider-Man 2099 , etc.) and
2425-533: A solid success amidst a generally struggling industry. In 1997, Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises . With his business partner Avi Arad , publisher Bill Jemas , and editor-in-chief Bob Harras , Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line. In 1998, the company launched the imprint Marvel Knights , taking place “with reduced [Marvel] continuity,” according to one history, with better production quality. The imprint
2522-576: A time, drive-in film monsters another time—and even other comic books, particularly the EC horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo 's Homer the Happy Ghost (similar to Casper the Friendly Ghost ) and Homer Hooper (à la Archie Andrews ). Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with
2619-532: Is the author of over a dozen graphic novels , several hundred comic book stories, several dozen cyber-comics, three novels and six children's books, including the best-selling Dorling Kindersley guides to Marvel comics characters. These include: Spider-Man: The Ultimate Guide , Avengers: The Ultimate Guide , Fantastic Four: The Ultimate Guide and Hulk : The Incredible Guide . For Titan Books he has compiled three volumes in their "Comic Creators On..." series of essays and thoughts on Marvel characters (Spider-Man,
2716-576: The X-Men: The Animated Series which was aired on Fox Kids , they later released Spider-Man: The Animated Series on the network as well. In 1993, Marvel teamed up with Thomas Nelson to create Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including In His Steps , The Screwtape Letters , and The Pilgrim's Progress . In 1996, Marvel had some of its titles participate in " Heroes Reborn ",
2813-507: The American News Company —which shortly afterward lost a Justice Department lawsuit and discontinued its business. Atlas was left without distribution and was forced to turn to Independent News , the distribution arm of its biggest rival, National (DC) Comics , which imposed draconian restrictions on Goodman's company. As then-Atlas editor Stan Lee recalled in a 1988 interview, "[We had been] turning out 40, 50, 60 books
2910-979: The Avengers , X-Men , Fantastic Four , and Guardians of the Galaxy . Its stable of well-known supervillains includes Doctor Doom , Magneto , Green Goblin , Kingpin , Red Skull , Loki , Ultron , Thanos , Kang the Conqueror , Venom , and Galactus . Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe , with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics , twice from 1977 to 1987 , and again since 2015 . Pulp-magazine publisher Martin Goodman created
3007-682: The Comics Code Authority (CCA) approval seal, due to the violence depicted in the issue. The CCA, which governed the content of American comic books, rejected the issue, requiring that changes be made. Instead, Marvel simply stopped submitting comics to the CCA. It then established its own Marvel Rating System for comics. Marvel also created new imprints , such as MAX (an explicit-content line) and Marvel Adventures (developed for child audiences). The company also created an alternate universe imprint, Ultimate Marvel , that allowed
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3104-515: The Epic Comics imprint for creator-owned material in 1982; introduced company-wide crossover story arcs with Contest of Champions and Secret Wars ; and in 1986 launched the ultimately unsuccessful New Universe line to commemorate the 25th anniversary of the Marvel Comics imprint. Star Comics , a children-oriented line differing from the regular Marvel titles, was briefly successful during this period, although hampered by legal action by
3201-584: The New Warriors with artist Ron Frenz and the spin-off Thunderstrike , as well as Fantastic Four with artist Paul Ryan , and comics for Marvel children's imprint Star Comics . Defalco was one of the writers on the " Maximum Carnage " storyline in 1993. His resignation as editor-in-chief coincided with a run on The Spectacular Spider-Man (#215–229 Aug. 1994 – Oct. 1995), after which he returned to The Amazing Spider-Man in January 1996 for issues #407–439. During this time he helped co-write
3298-583: The Silver Surfer , and such memorable antagonists as Doctor Doom , Magneto , Galactus , Loki , the Green Goblin , and Doctor Octopus , all existing in a shared reality known as the Marvel Universe , with locations that mirror real-life cities such as New York, Los Angeles and Chicago. Marvel even lampooned itself and other comics companies in a parody comic, Not Brand Echh (a play on Marvel's dubbing of other companies as "Brand Echh", à la
3395-489: The United States Department of Health, Education, and Welfare approached Marvel Comics editor-in-chief Stan Lee to do a comic book story about drug abuse. Lee agreed and wrote a three-part Spider-Man story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the Comics Code Authority , refused to approve the story because of the presence of narcotics, deeming
3492-410: The " Clone Saga " which revealed (temporarily, at least) that Peter Parker was a clone of the original that had been active since 1975. Peter would be replaced by the original Spider-Man under the alias " Ben Reilly ". Following several changes of creators and fan reaction, this was soon reversed. DeFalco created Spider-Girl , who first appeared in an issue of What If? which led to him writing
3589-412: The 1990s, Thor was removed from mainstream Marvel continuity and with other Marvel characters re-imagined in an alternate universe for one year. The Thor title reverted to Journey into Mystery with issue #503 (Nov. 1996), and ran four different, sequential features ("The Lost Gods"; " Master of Kung Fu "; " Black Widow ", and " Hannibal King ") before ceasing publication with #521 (June 1998). When
3686-526: The Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management , to the Perfect Film & Chemical Corporation (later known as Cadence Industries) , though he remained as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation Company . In 1971,
3783-570: The Barbarian in 1970, Red Sonja ), satire ( Howard the Duck ) and science fiction ( 2001: A Space Odyssey , " Killraven " in Amazing Adventures , Battlestar Galactica , Star Trek , and, late in the decade, the long-running Star Wars series). Some of these were published in larger-format black and white magazines, under its Curtis Magazines imprint. Marvel was able to capitalize on its successful superhero comics of
3880-577: The Barbarian title was canceled in 1993 after 275 issues, while the Savage Sword of Conan magazine had lasted 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was picked up by Dark Horse Comics three years later. In a cross-promotion, the November 1, 2006, episode of the CBS soap opera Guiding Light , titled "She's a Marvel", featured
3977-463: The Fantastic Four and the X-Men, between 2004 and 2006). DeFalco has personally created and developed over three dozen characters that have all been licensed for television, toys, T-shirts, posters, trading cards and other merchandise, and has written Khan and The Phantom for Moonstone Books . In April 2010, Archie Comics announced DeFalco would be returning to his roots, to write
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4074-579: The Human Torch (art by Syd Shores and Dick Ayers , variously), the Sub-Mariner (drawn and most stories written by Bill Everett ), and Captain America (writer Stan Lee , artist John Romita Sr. ). Atlas did not achieve any breakout hits and, according to Stan Lee, survived chiefly because it produced work quickly, cheaply, and at a passable quality. In 1957, Goodman switched distributors to
4171-680: The MC2 line launched in 1998 including the Spider-Girl ongoing series which ran for 100 issues. Spider-Girl went on to star in Amazing Spider-Girl (30 issues) and the most recent volume, The Spectacular Spider-Girl , making her Marvel's longest-running female star of a solo series. The character also made appearances in Amazing Spider-Man Family #5–8 and Web of Spider-Man vol. 2 #1–7. In early 2009, as
4268-497: The Spider-Girl series was drawing to a close, DeFalco said it might be some of his last work for Marvel as he was in danger of being typecast because of his long run with the characters. The bad news about working on the same thing for that many years is that editors start to believe that it is the only thing you can do. So the only way I can get non-Spider-related work is to work for other companies. The Spider-Girl series
4365-589: The Spider-Man titles, which he edited throughout the early 1980s. DeFalco worked closely with toy manufacturer Hasbro in the early 1980s, heading the creative team that "produced the backstory and dossiers that served as the basis for the relaunch of the phenomenally successful G.I. Joe toy line and animated television show ", in 1985. As part of this relaunch, Marvel produced a comic titled G.I. Joe: A Real American Hero in June 1982. DeFalco personally edited
4462-708: The Sports Illustrated Building in October 2010. Marvel relaunched the CrossGen imprint, owned by Disney Publishing Worldwide , in March 2011. Marvel and Disney Publishing began jointly publishing Disney/Pixar Presents magazine that May. Marvel discontinued its Marvel Adventures imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe TV block . Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics,
4559-611: The Thing from 1981-1982. DeFalco later wrote a Machine Man limited series in 1984, with art by Herb Trimpe and Barry Windsor-Smith . DeFalco was the chief designer and author for Dazzler , and later became one of the writers for the Spider-Man comic book series while at the same time rising through the editorial ranks. While writing Dazzler , he wrote a couple of issues of Marvel Team-Up , before taking over from Dennis O'Neil as editor of that title, as well as assuming editorial duties on Ghost Rider , What If...? and
4656-520: The UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips — The Amazing Spider-Man , Howard the Duck , Conan the Barbarian , and The Incredible Hulk . None of the strips lasted past 1982, except for The Amazing Spider-Man , which is still being published. In 1978, Jim Shooter became Marvel's editor-in-chief. Although
4753-528: The aborted project appeared in Thor Annual #5 (1976). A black-and-white Thor story appeared in Marvel Preview #10 (Winter 1977). Walt Simonson took over both writing and art as of #337 (Nov. 1983). His stories placed a greater emphasis on the character's mythological origins. Simonson's run as writer-artist lasted until #367 (May 1986), although he continued to write – and occasionally draw –
4850-435: The book until issue #382 (Aug. 1987). Simonson's run, which introduced the character Beta Ray Bill , was regarded as a popular and critical success. Simonson's later stories were drawn by Sal Buscema , who describes Simonson's stories as "very stimulating. It was a pleasure working on his plots, because they were a lot of fun to illustrate. He had a lot of great ideas, and he took Thor in a totally new direction." Asked why he
4947-519: The character Harley Davidson Cooper (played by Beth Ehlers ) as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site. In late 2007 the company launched Marvel Digital Comics Unlimited , a digital archive of over 2,500 back issues available for viewing, for
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#17327733130905044-430: The character was returned to the mainstream Marvel Universe , Thor was relaunched with Thor vol. 2, #1 (July 1998). As of issue #36, the title used dual numbering in a tribute to the original Thor series, and the caption box for said issue became #36 / #538 (June 2001). The title ran until issue #85 / #587, dated December 2004. Dan Jurgens wrote the first 79 issues, with Daniel Berman and Michael Avon Oeming completing
5141-584: The company later known as Marvel Comics under the name Timely Publications in 1939. Goodman, who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor , managing editor , and business manager , with Abraham Goodman (Martin's brother) officially listed as publisher. Timely's first publication, Marvel Comics #1 ( cover dated Oct. 1939), included
5238-668: The company to reboot its major titles by revising and updating its characters to introduce to a new generation. Some of the company's properties were adapted into successful film franchises, such as the Men in Black film series (which was based on a Malibu book), starting in 1997, the Blade film series, starting in 1998, the X-Men film series, starting in 2000, and the highest grossing series, Spider-Man , beginning in 2002. Marvel's Conan
5335-442: The company's entire publishing line. This branding pattern, being typically either a full-body picture of the characters' solo titles or a collection of the main characters' faces in ensemble titles, would become standard for Marvel for decades. In 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with Independent News he had reached under duress during
5432-535: The company's most profitable publishing series". Learning fast, DeFalco was soon writing for the flagship title Archie as well as for other titles including Scooby-Doo and Josie and the Pussycats . DeFalco briefly wrote for DC Comics in the late 1970s. He scripted several Jimmy Olsen and Lois Lane stories for the Superman Family title; the final issue of Starfire (Oct.–Nov. 1977); and
5529-579: The context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in The Amazing Spider-Man #96–98 (May–July 1971), without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year. Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for
5626-476: The creatively daring though commercially unsuccessful Razorline imprint of superhero comics created by novelist and filmmaker Clive Barker . In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International . These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers , cover enhancements, swimsuit issues , and company-wide crossovers that affected
5723-579: The dominant cover logo with issue #104 (May 1964). The feature itself expanded to 18 pages in #105, which eliminated the remaining anthological story from each issue; it was reduced to 16 pages five issues later. Comics historian Les Daniels noted that "the adventures of Thor were gradually transformed from stories about a strange-looking superhero into a spectacular saga." Artist Chic Stone , who inked several early Thor stories, observed that "Kirby could just lead you through all these different worlds. The readers would follow him anywhere." Journey into Mystery
5820-503: The duo Ziggy Pig and Silly Seal . Goodman hired his wife's 16-year-old cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as " Stan Lee "—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II . Lee wrote extensively for Timely, contributing to
5917-495: The events of the company-wide crossover " Secret Wars " in 2015, a relaunched Marvel universe began in September 2015, called the All-New, All-Different Marvel . Tom DeFalco Tom DeFalco (born June 26, 1950) is an American comic book writer and editor well known for his association with Marvel Comics , with long runs on Amazing Spider-Man , Thor , and Fantastic Four . While in college, DeFalco "wrote for
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#17327733130906014-526: The first appearance of Carl Burgos ' android superhero the Human Torch , and the first appearances of Bill Everett 's anti-hero Namor the Sub-Mariner , among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies. While its contents came from an outside packager, Funnies, Inc. , Timely had its own staff in place by
6111-470: The first six issues (handing over to Denny O'Neil in January 1983), as well as assorted issues of the G.I. Joe series' throughout the 1980s. The core G.I. Joe: A Real American Hero series would run for 155 issues over the next 12 years. DeFalco was "part of the creative team that introduced the Transformers to the American public" in 1984. In August 1983, DeFalco wrote the first four issues of
6208-402: The following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount. In 1973, Perfect Film & Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for
6305-516: The following year. The company's first true editor, writer-artist Joe Simon , teamed with artist Jack Kirby to create one of the first patriotically themed superheroes, Captain America , in Captain America Comics #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. While no other Timely character would achieve
6402-439: The full writer with issue #12 (October 2012). His Superboy run ended with #18, which was co-scripted by Tony Lee. He also wrote Legion Lost #0 and 6–18 and the final four issues (#17–20) of Savage Hawkman . In December 2016, Archie Comics launched a new ongoing Reggie & Me series by DeFalco and artist Sandy Jarrell. In 2021, Apex Comics Group launched a successful crowdfunding campaign for The R.I.G.H.T. Project ,
6499-591: The launch of The Fantastic Four and other superhero titles created by Stan Lee , Jack Kirby , Steve Ditko , and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among its characters such well-known superheroes as Spider-Man , Iron Man , Wolverine , Captain America , Black Widow , Thor , Hulk , Daredevil , Doctor Strange , Black Panther , Captain Marvel , and Deadpool , as well as popular superhero teams such as
6596-735: The longest serving individuals to hold that post. The only Editors-in-Chief with longer service than him were Stan Lee (1941–1942, 1944–1972), Shooter (1978–1987), and Joe Quesada (2000–2011). Early in DeFalco's run as editor-in-chief, executive editor Mark Gruenwald remarked, "Tom does not seem to have as strong a personal vision for Marvel [as Shooter], and as a result he's more open to other people's visions. It remains to be seen if that's good or bad." In an interview with The Comic Book Gazette , DeFalco described his experiences as editor-in-chief as being "A lot like those old Bullpen Bulletins comic strips, but with significantly more yelling!" He
6693-495: The middle of the decade, the industry had slumped, and in December 1996 MEG filed for Chapter 11 bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel —giving the company its own section of its comics catalog Previews . Marvel in the early to mid-1990s expanded their entries in other media, including Saturday-morning cartoons and various comics collaborations to explore new genres. In 1992, they released
6790-469: The most part and expanded into a wider variety of genres than even Timely had published, featuring horror , Westerns , humor, talking animal , men's adventure -drama, giant monster, crime , and war comics , and later adding jungle books, romance titles, espionage , and even medieval adventure, Bible stories and sports. Goodman began using the globe logo of the Atlas News Company,
6887-416: The name in 1961. The company begin identifying the group of its comic division as Marvel Comic Group , on some comics cover-dated November 1948, when the company set up an in-house editorial board to compete with the likes of DC and Fawcett , even though the legal name is still Timely. The post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for
6984-501: The newsstand-distribution company he owned, on comics cover-dated November 1951 even though another company, Kable News , continued to distribute his comics through the August 1952 issues. This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. Atlas, rather than innovate, took a proven route of following popular trends in television and films— Westerns and war dramas prevailing for
7081-410: The overall continuity of the Marvel Universe . In early 1992, seven of Marvel’s prized artists — Todd McFarlane (known for his work on Spider-Man ), Jim Lee ( X-Men ), Rob Liefeld ( X-Force ), Marc Silvestri ( Wolverine ), Erik Larsen ( The Amazing Spider-Man ), Jim Valentino ( Guardians of the Galaxy ), and Whilce Portacio ( Uncanny X-Men ) — left to form Image Comics in
7178-403: The owners of the recently defunct Harvey Comics for purposefully plagiarizing their house style. In 1986, Marvel's parent, Marvel Entertainment Group , was sold to New World Entertainment , which within three years sold it to MacAndrews and Forbes , owned by Revlon executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued
7275-576: The pages of Amazing . DeFalco co-created the Rose , Black Fox , and Silver Sable during his tenure on the series. DeFalco and Frenz were both removed from The Amazing Spider-Man by then Spider-editor Jim Owsley , who stated that they had chronically failed to meet deadlines. DeFalco and Frenz both state they met their deadlines more diligently than any other Marvel creative team at the time, and that Owsley caused them to miss deadlines by repeatedly changing his production schedules. Issue #285 (Feb 1987)
7372-500: The predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics . Modern Marvel's first superhero team, the titular stars of The Fantastic Four #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed
7469-406: The previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel
7566-537: The pseudonym "R. Berns". Various artists penciled the feature, including Jack Kirby, Joe Sinnott , Don Heck , and Al Hartley . With Journey into Mystery #101 (Feb. 1964), the series began a long and definitive run by writer and co-plotter Lee and penciler and co-plotter Kirby that lasted until the by-then-retitled Thor #179 (Aug. 1970). The five-page featurette "Tales of Asgard" was added in Journey into Mystery #97 (Oct. 1963), followed by "The Mighty Thor" becoming
7663-462: The registration in 1970. After Kirby left the title, Neal Adams penciled issues #180–181 (Sept.-Oct. 1970). John Buscema then became the regular artist the following issue. Buscema continued to draw the book almost without interruption until #278 (Dec. 1978). Lee stopped scripting soon after Kirby left, and during Buscema's long stint on the book, the stories were mostly written by Gerry Conway , Len Wein , or Roy Thomas . Thomas continued to write
7760-438: The rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands. Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four . The record was Spider-Man: Rock Reflections of a Superhero concept album for music fans. Marvel held its own comic book convention , Marvelcon '75, in spring 1975, and promised
7857-477: The series with issue #615, after having been announced as starting in Thor #610 and #611. In April 2011, Thor once again reverted to its original title of Journey into Mystery with issue #622, reuniting writer Gillen and artist Braithwaite in a series of stories starring Thor's adopted brother, Loki . In October 2014, a fourth volume of Thor by Jason Aaron and artist Russell Dauterman debuted that featured
7954-521: The series. The third volume debuted as Thor #1 (Sept. 2007), initially written by J. Michael Straczynski and penciled by Olivier Coipel . Beginning with what would have been vol. 3, #13 (Jan. 2009), the third volume reverted to issue #600, reflecting the total number of published issues from all three volumes. Kieron Gillen took over from Straczynski in Thor #604 with artists Billy Tan , Richard Elson and Dougie Braithwaite , with his final storyline finishing in issue #614. Matt Fraction took over
8051-611: The success of these three characters, some notable heroes—many of which continue to appear in modern-day retcon appearances and flashbacks—include the Whizzer , Miss America , the Destroyer , the original Vision , and the Angel . Timely also published one of humor cartoonist Basil Wolverton 's best-known features, " Powerhouse Pepper ", as well as a line of children's talking animal comics featuring characters like Super Rabbit and
8148-433: The then-common phrase "Brand X"). Originally, the company's publications were branded by a minuscule "Mc" on the upper right-hand corner of the covers. However, artist/writer Steve Ditko put a larger masthead picture of the title character of The Amazing Spider-Man on the upper left-hand corner on issue #2 that included the series' issue number and price. Lee appreciated the value of this visual motif and adapted it for
8245-540: The third series of Red Sonja and after shedding his Spider-Man editorial duties to Danny Fingeroth , he took over from Roger Stern as writer of The Amazing Spider-Man . The two collaborated on April–May's #251–252 (the Secret Wars crossover issues), before DeFalco took over fully with #253, for a two-year run, chiefly in collaboration with artist Ron Frenz . Concurrent with editing Jim Shooter 's Secret Wars , DeFalco introduced Spider-Man's "black costume" in
8342-439: The time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as Timely Comics , by issuing the one-shot Marvel Mystery Comics 70th Anniversary Special #1 and a variety of other special issues. On August 31, 2009, The Walt Disney Company announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for
8439-518: The title after Buscema's departure, working much of the time with the artist Keith Pollard ; during this period Thomas integrated many elements of traditional Norse mythology into the title, with specific stories translated into comics form. Following Thomas's tenure, Thor had a changing creative team. In the mid-1970s, Marvel considered giving the character a second series as part of parent company Magazine Management 's line of black-and-white comics magazines . A story written by Steve Englehart for
8536-530: The wake of DC Comics ' success in reviving superheroes in the late 1950s and early 1960s, particularly with the Flash , Green Lantern , Batman , Superman , Wonder Woman , Green Arrow , and other members of the team the Justice League of America , Marvel followed suit. In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than
8633-523: The world of [rival DC Comics '] Superman comic books, communism did not exist. Superman rarely crossed national borders or involved himself in political disputes. From 1962 to 1965, there were more communists [in Marvel Comics] than on the subscription list of Pravda . Communist agents attack Ant-Man in his laboratory, red henchmen jump the Fantastic Four on the moon, and Viet Cong guerrillas take potshots at Iron Man. All these elements struck
8730-623: Was Kirby's artwork with its tension and psychedelia that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time? In addition to Spider-Man and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the Hulk , Thor , Ant-Man , Iron Man , the X-Men , Daredevil , the Inhumans , Black Panther , Doctor Strange , Captain Marvel and
8827-557: Was a key member of the management team that took Marvel public , and under his leadership, Marvel's net profits from publishing rose by over 500%. Under DeFalco's guidance, Marvel entered a phase of expansion that provided an opportunity for "new talent" to enter the comic book industry, and released a number of new titles with original characters. After clashing with the company's upper management, DeFalco resigned in 1994. During his tenure as editor-in-chief, DeFalco had continued to write as well, with noted runs on Thor where he created
8924-457: Was brought on to write the remaining issues of the series. Marvel Comics Marvel Comics is a New York City -based comic book publisher , a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics , and by 1951 had generally become known as Atlas Comics . The Marvel era began in August 1961 with
9021-468: Was cancelled in 2010. In 2009, DeFalco revisited the "Clone Saga" with the six-part mini series Spider-Man: The Clone Saga , based on the original outline of this controversial storyline. As guest writer he contributed two issues to Sensational Spider-Man vol. 2 in 2012, as well as stories for Spider-Ham 25th Anniversary Special #1 (2010), Spider-Verse Team-Up #3 (2015) and the one-shot Sensational Spider-Man: Self-Improvement in 2019. DeFalco
9118-487: Was helmed by soon-to-become editor-in-chief Joe Quesada ; it featured tough, gritty stories showcasing such characters as the Daredevil , the Inhumans , and Black Panther . With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. X-Force #116 X-Force #119 (October 2001) was the first Marvel Comics title since The Amazing Spider-Man #96–98 in 1971 to not have
9215-419: Was leaving Thor , Simonson said that he felt the series was due for a change in creative direction, and that he wanted to reduce his work load for a time. After Simonson's departure, Marvel's editor-in-chief at the time, Tom DeFalco , became the writer. Working primarily with artist Ron Frenz , DeFalco stayed on the book until #459 (Feb. 1993). As a consequence of the " Heroes Reborn " crossover story arc of
9312-524: Was retitled Thor (per the indicia , or The Mighty Thor per most covers) with issue #126 (March 1966). "Tales of Asgard" was replaced by a five-page featurette starring the Inhumans from #146–152 (Nov. 1967–May 1968), after which featurettes were dropped and the Thor stories expanded to Marvel's then-standard 20-page length. Marvel filed for a trademark for "The Mighty Thor" in 1967 and the United States Patent and Trademark Office issued
9409-457: Was their final issue, after which Owsley assumed writing duties. While writing Amazing , DeFalco continued editing various comics. After co-writing two issues of Fantastic Four (#301–302; April–May 1987), DeFalco took over writing duties on Thor with #383 in September. DeFalco became Marvel's tenth editor-in-chief on April 15, 1987. This change was effective in comics cover-dated November 1987. He served from 1987 to 1994, making him one of
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