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54-748: Its logo depicts a yellow putto on a green background, putti being typical of the Baroque Era. After the end of the Thirty Years' War and its ravages in 1648, followed by the Counter-Reformation instigated by the Catholic Church , an explosion of building works took place in the region of Upper Swabia. Immigrants to depopulated areas within Upper Swabia contributed to an economic upturn, which made it possible even for

108-529: A 630 m (2,066 ft) runway, is located within the municipal borders Hohenems was one of the locations in the Swiss-Austrian film Akte Grüninger . The town is the site of the climax of Dennis Wheatley 's novel about the 1914 outbreak of the First World War, The Second Seal (1950). Bernard Levin mentions Hohenems in his book Conducted Tour (1982) as being the location of

162-488: A charter in 1617. Soon thereafter a synagogue , a ritual bath ( mikvah ), a school and a poorhouse were built. A cemetery was established on the southern outskirts of town. Jewish economic activity in the town resulted in the first coffee house in 1797, and in 1841, the first bank and insurance company in Vorarlberg. The Hohenems Jewish community celebrated its golden era around 1862, with nearly 600 Jewish citizens, 12% of

216-541: A combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements. Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets. For instance,

270-553: A design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom) govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not 'make claim' to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds. In some countries, especially civil law countries,

324-470: A differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Innovators in

378-530: A greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for

432-404: A logo lock-up, so named because elements are "locked" together and should not be broken apart or resized individually. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years since the rise of

486-589: A logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank Credit Agricole , the Dutch clothing retailer C&A , and the US software corporation CA Technologies , but only one can have the Internet domain name CA.com. In today's digital interface adaptive world,

540-610: A logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter , Facebook , LinkedIn , and Google+ use such logos. Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register

594-749: A name written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general proprietary nature of a product in both markets. In non-profit areas, the Red Cross (varied as the Red Crescent in Muslim countries and as the Red Star of David in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among

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648-582: A new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe 's dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or

702-557: A role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Choosing an organisation's logo color

756-542: A small or only modest size, converted its dwelling places to Baroque style, utilising existing structures. Some new buildings were erected by the nobility, the result of which, however, often did not come close to the quality and extent of those erected by the clergy. This was due to the nobility's lack of financial means. The monasteries, on the other hand, did have larger funds at their disposal as their respective territories were considerably larger than those of secular lords which meant that they could employ more dependants for

810-405: A synagogue were removed or destroyed. In 2001 the synagogue was renovated and it now used as a cultural centre. The Jewish quarter, which has had historical preservation status since 1996, includes numerous townhouses and mansions surrounding the synagogue. Along with the former Christengasse ("Christian Lane"), renamed Marktstrasse (Market Street), it forms the urban core of Hohenems. In 1991,

864-402: A visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank , are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in

918-425: A word. By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram ". Numerous inventions and techniques have contributed to

972-481: Is 29 square kilometres (11 sq mi), of which 42% is covered with forest. The oxbow lake of the river Rhine in the west, forming the border of Austria as well as EU to Switzerland, and the mountainside in the east is at the narrowest point of the Austrian Rhine valley. The Schlossberg ("castle mountain"), elevation 740 metres (2,428 feet), offers a distinctive backdrop to the town center. Hohenems

1026-496: Is a graphic mark, emblem , or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark . In the days of hot metal typesetting , a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond ), as opposed to a ligature , which is two or more letters joined, but not forming

1080-587: Is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play

1134-412: Is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011). Designing a good logo often requires involvement from a marketing team teaming with

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1188-569: Is divided into the neighborhoods of Markt (centre), Oberklien and Unterklien (north), Hohenems-Reute (east), Schwefel (south) and Herrenried (west). It is surrounded by six other communities, Lustenau and Dornbirn in the Dornbirn district (north and east), Fraxern , Götzis and Altach in the Feldkirch district (south) and Diepoldsau in the Swiss canton St. Gallen (west). The summit of

1242-587: The Jewish Museum Hohenems was opened in a mansion in the center of the Jewish quarter. The museum commemorates the history of the Jewish community in Hohenems. The many remaining objects it exhibits bear witness to the former flourishing Jewish community in Hohenems. As part of its remembrance culture, a section of the museum is dedicated to the memory of the darkest chapter in Vorarlberg history –

1296-632: The Library of Congress and the fashion brand Armani Exchange . Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design . He designed many posters and corporate identities, including the famous logos for IBM , UPS , and ABC . The third pioneer of corporate identity design is Saul Bass . Bass was responsible for several recognizable logos in North America, including both

1350-650: The Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar , which is the firm responsible for many iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for

1404-520: The Schlossberg rock, within 45 minutes walk from the town center, is crowned by the ruins of Alt-Ems , a castle dating back to the 9th century CE. From the 12th century it was among the largest fortifications in the south of the German kingdom . The stronghold was very extensive, with a length of up to 800 m (2,625 ft) and a width of 85 m (280 ft). It reached its peak of fame from

1458-474: The Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with

1512-414: The threshold of originality required for copyright protection can be quite high, so a logo that contains simple geometric shapes or text might not be eligible for copyright protection although it can be protected as a trademark. For many teams, a logo or " crest " is an important way to recognize a team's history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with

1566-554: The 13th to 16th centuries, as a residence of many lords and knights of Hohenems. As they were loyal ministeriales of the Hohenstaufen dynasty, the castle served as a prison for notable prisoners like the Norman king William III of Sicily , who probably died there in 1198. Hohenems was granted municipal rights and liberties (German Stadtrecht ) in 1333, but the town did not make use of these rights for 650 years until, in 1983,

1620-550: The 20th century, efforts have been made to save and restore these monuments of the past. Some of the main attractions on the route are: There are four routes of the Upper Swabian Baroque Route: the main route, the west route, the south route and the east route. The main route is circular, starting and terminating at Ulm. It passes the following villages and cities: The West route starts at Riedlingen and terminates at Meersburg on Lake Constance. It passes

1674-486: The Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color

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1728-487: The French tire manufacturer Michelin introduced the Michelin Man , a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV , Nickelodeon , Google , Morton Salt , and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting. A company that uses logotypes (wordmarks) may desire

1782-629: The best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos. Branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text

1836-417: The boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters . The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to

1890-739: The constructions work under the rules of feudal obligations ( socage ). Also, the monks themselves were unpaid and some of the artistic works were carried out by monks themselves. The re-organization of Europe under Napoleon at the beginning of the 19th century (also known as German Mediatisation ), however, meant that the Imperial Abbeys , the Free Imperial Cities and the territories ruled by Imperial Knights ( Reichsritter ) lost their independence and their income. Many buildings were converted into barracks , schools , psychiatric hospitals or even manufacturing sites. Only in

1944-504: The contemporary logo, including cylinder seals ( c.  2300 BCE ), coins ( c.  600 BCE ), trans-cultural diffusion of logographic languages, coats of arms , watermarks , silver hallmarks , and the development of printing technology . As the Industrial Revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to

1998-473: The following villages and cities: Kressbronn am Bodensee, Schleinsee , Wasserburg , Lindau , Bregenz , Bildstein , Dornbirn , Hohenems , Altstätten , Trogen , St. Gallen , Arbon , Romanshorn , Münsterlingen , Kreuzlingen , Konstanz , Mainau , Meersburg. The east route is the shortest route, starting at Rot an der Rot and terminating at Kißlegg, thereby partly extending into the Allgäu . It passes

2052-518: The following villages and cities: Riedlingen, Altheim , Heiligkreuztal , Ertingen , Herbertingen , Bad Saulgau , Sießen , Ostrach , Habsthal , Krauchenwies , Sigmaringen , Meßkirch , Kloster Wald , Pfullendorf , Heiligenberg-Betenbrunn , Weildorf , Salem Abbey , Überlingen , Birnau , Seefelden , Baitenhausen , Meersburg. The south route leads around Lake Constance. It starts at Kressbronn am Bodensee , passing through Austria and Switzerland before terminating at Meersburg. It passes

2106-464: The following villages and cities: Rot an der Rot, Berkheim , Bonlanden , Binnrot , Haslach , Tannheim , Buxheim (Swabia) , Memmingen , Ottobeuren , Legau , Bad Grönenbach , Kronburg , Maria Steinbach , Legau , Frauenzell , Leutkirch im Allgäu , Rötsee , Kißlegg. Logo A logo (abbreviation of logotype ; from Ancient Greek λόγος (lógos)  'word, speech' and τύπος (túpos)  'mark, imprint')

2160-688: The foot of the Schlossberg and dominates the main square of town, the Schlossplatz. It was built from 1562 to 1567, according to plans by architect Martino Longhi the Elder at the initiative of Cardinal Marcus Sittich Hohenems (Altemps), architect who also designed the Cardinal’s palace in Rome. Religious wars and a plague decimated the population and devastated the area over the next century, ironically

2214-548: The government of Vorarlberg granted Hohenems full status as a "municipality". The Burg Neu-Ems (also called "Schloss Glopper"), built in 1343, is located on a mountain promontory near Alt-Ems. In 1407 both castles were destroyed during the Appenzell Wars , but rebuilt shortly afterwards. Burg Neu-Ems is still intact today and is the private property of the Waldburg-Zeil family. The Renaissance palace stands at

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2268-423: The graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark. In 1898,

2322-682: The hospital in Hohenems was originally built in 1908, and has now been totally renovated. Called the Kaiserin-Elisabeth-Krankenhaus ( "Empress Elisabeth hospital"), it is a magnificent example of Art Nouveau architecture. It hosts the palliative care unit. The modern General Hospital was built in 1972. Two state roads, the Vorarlberger Strasse L190 and the Rheinstrasse L203 cross the municipality from north to south. The L46 leads from

2376-692: The middle of the Austrian part of the Rhine valley. With a population of 16,946, it is the fifth largest municipality in Vorarlberg and currently has the fastest population growth in the state. Hohenems' attractions include a Renaissance palace dating back to the 16th century, a Jewish history museum, and the old town center. The town is located at 432 metres (1,417 feet) above sea level, about 16 km (10 miles) south of Lake Constance . Hohenems extends for 5.5 km (3.4 mi) from north to south and 8.2 km (5.1 mi) from west to east. Its total area

2430-412: The mountain area there is a small ski resort ( Schuttannen ) and a rock-climbing area called Löwenzähne ("Lion's Teeth") with walls up to 150 m (500 ft) and level 10. There also is a wide range of hiking trails and mountain biking routes nearby. The town boasts of the largest recreational centers (13 hectares) in Vorarlberg, situated on the banks of the river Rhine's oxbow lake. One section of

2484-402: The national socialist period, and its attempts to eliminate all traces of Jewish culture in Vorarlberg and beyond. The Jewish cemetery south of the town dates to the first Jewish settlement in 1617 and is still in use today. It contains more than 500 graves, with 370 surviving gravestones. 2004–2015: Richard Amann Since December 2015: Dieter Egger (born 1969) Apart from the historical sites,

2538-527: The owners of the smallest villages to secure sufficient funds to restore, extend and enhance the already existing buildings in Baroque style. This included monasteries as well as secular buildings such as castles and commercial buildings. The result of this is today called Upper Swabian Baroque. It lasted from ca. 1650 until the French Revolution . The nobility, whose territories were mostly of

2592-473: The population. The Jewish presence in town was terminated in 1942 with the deportation of the last remaining Jew, Frieda Nagelberg, to Vienna and eventually to Izbica . Recently three Jewish people have moved into Hohenems. The synagogue survived the Kristallnacht without damage. It was acquired by the municipality after the war and converted into a fire station. All objects pertaining to its use as

2646-532: The team's players. For example, Manchester United , the Toronto Maple Leafs , or New York Yankees all have a recognizable logo that can be identified by any fan of the respective sport. [REDACTED] The dictionary definition of logo at Wiktionary Hohenems Hohenems ( High Alemannic : Ems ) is a town in the Austrian state of Vorarlberg in the Dornbirn district . It lies in

2700-480: The time of the greatest power of the (Protestant) Counts of Hohenems , when they acquired Vaduz Castle from what was later to become Liechtenstein . Two manuscripts of the Nibelungenlied were found in Hohenems, in 1755 and 1779, in the palace's library. The first café (1797), bank and printing office (1920) of Vorarlberg were opened in Hohenems. The Jewish community in Hohenems had its beginnings with

2754-485: The town center is rapidly developing a modest urban ambience, with hotels, shops, and restaurants. On the outskirts of town there are large businesses, with branches of multinational retail chains and a ten-screen multiplex . On the way to the mountain village Reute , high above Hohenems, there is a unique museum – Stoffels Säge-Mühle ("Stoffel's Sawmill") – which presents the history of saw milling and mill grinding technologies. Hohenems has several leisure amenities. In

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2808-664: The town center to the customs buildings at the border to Switzerland. Hohenems has motorway access to the Rheintal/Walgau-Autobahn (Austrian A14/ European route E60 ). Hohenems railway station is on the main west–east route connecting the Vorarlberg railway line ( Vorarlbergbahn ) in the directions Bregenz and Innsbruck . The train system is operated by the Austrian Federal Railways ( ÖBB ). The sole airfield in Vorarlberg, with

2862-596: The visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,

2916-564: Was written in Spencerian Script , which was a popular writing style when the Coca-Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design . A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in

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