19-601: VFC may stand for: Businesses [ edit ] VFC (company) , a British food manufacturer VF Corporation , an American fashion brand Electronics [ edit ] VESA Feature Connector , on computer graphics cards Voltage-to-frequency converter, a voltage-controlled oscillator Sports clubs [ edit ] Vancouver FC , Township of Langley, Canada Vitória F.C. , Setúbal, Portugal Vitória Futebol Clube (ES) , Espírito Santo, Brazil Other uses [ edit ] Vaccines for Children Program ,
38-531: A US federal program Victory for Change , a political party in Liberia Virtual Fighting Championship , a 2018 video game See also [ edit ] VCF (disambiguation) Valencia Football Club (disambiguation) Vasco Fernandes Coutinho (disambiguation) Victorian Football Club (disambiguation) Vitória Futebol Clube (disambiguation) Vlad Filat Cabinet (disambiguation) Topics referred to by
57-524: A cornflake crispy coating. VFC is an acronym for "vegan fried chick*n". The company was founded by Matthew Glover and Adam Lyons in York , United Kingdom. Glover is a businessman and vegan activist who alongside his wife helped creating the Veganuary movement in 2014. Lyons is a chef and restaurateur. The idea to create the business occurred when Glover attended Lyons' restaurant, Source. Glover ordered
76-550: A sales director to help them secure placements in British supermarkets. In their first month of trading, VFC amassed forty-eight thousand pounds in sales and ran low on stock due to unexpected consumer demand. In early 2021, £2.5 million was invested in the company from financial backers including Glover's own Veg Capital and the separate Johnson Resolutions. In October 2021, VFC secured their first deal with British supermarket Tesco to stock their products. That month, VFC won
95-412: Is a British businessman and animal rights activist . He is the co-founder of the Veganuary movement, which his wife Jane Land helped to create. In 2019, Glover founded Generation Vegan (formerly known as Million Dollar Vegan), a global education charity focused on veganism. In addition he is the founder of Veg Capital, which helps fund vegan food businesses. In December 2020, Glover and Adam Lyons created
114-535: Is different from Wikidata All article disambiguation pages All disambiguation pages VFC (company) VFC Foods is a British vegan food company that started trading in December 2020. An acronym for "Vegan Fried Chicken," it was founded by Matthew Glover and Adam Lyons in North Yorkshire , England. The company specialises in creating meat substitute products for fried chicken. Glover
133-757: Is one of the several vegan brands created in the Yorkshire region, helping to bolster the area's economy and reputation in the meat-free food business. Glover and Lyons worked with Born Ugly to create their branding. They used their brand image to promote junk food in a positive manner. This strategy was unconventional for the food category that usually promotes itself in a righteous way. The VFC packaging features stylised graffiti and vegan campaign messaging. Its main retail products are vegan chicken fillets, vegan chicken bites and vegan popcorn chicken . The products were initially made available for purchase online only, via their own website store. Glover and Lyons employed
152-594: Is the co-founder of the Veganuary movement and uses his experience in vegan activism to promote the brand. VFC expanded during its first year of trading, growing from an online store based in York to a company supplying products internationally. PETA have recognised VFC and awarded it with their "Best Vegan Chicken" accolade. VFC uses plant-based ingredients such as wheat protein to create meat substitute foods that mimic fried chicken products. The products are coated in
171-604: The "Best Vegan Chicken" accolade at the 2021 PETA Vegan Food Awards. VFC expanded to international markets. In their first year, they began selling their products in Spain and the Netherlands. In September 2021, it was announced that VFC were launching their products in the United States. Glover also announced that they had attracted business interest in fifty additional countries. In December 2021, VFC showcased at
190-753: The Plant Based World Expo in New York City as one of the anchor stands. VFC has become known for its animal rights advocacy and promotional stunts, attracting media attention. In addition, the brand repeatedly shares bold and humorous slogans across social media. They partnered with the actor Peter Egan and carried out undercover filming to expose conditions at a chicken factory farm in Shropshire. VFC have pledged to fight online harassment from anti-vegan trolls on social media. Glover has stated that engaging with trolls helped to grow
209-544: The brand's profile. Another publicity stunt VFC orchestrated was following only one account, the fast food chicken brand KFC on the social media platform Instagram . In 2021, the company stopped using the term " plant-based " in its marketing material, instead focusing on using the term "vegan". In 2023, VFC bought the company Meatless Farm out of administration and products under that brand name will reappear in Asda supermarkets. Matthew Glover Matthew Glover
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#1732773283612228-532: The event. Glover started his first business aged twenty-one and has built businesses in the construction, glazing and events sectors. In 2019, Glover launched the "Million Dollar Vegan" (now GenV) charity brand. GenV is dedicated to educating people about the environmental, ethical and health benefits of living a plant-based lifestyle. Its aim is to inspire more people to become vegan and it operates in ten countries. The brand soon received support from Paul McCartney , Chris Packham and Moby . The organisation
247-403: The same term [REDACTED] This disambiguation page lists articles associated with the title VFC . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=VFC&oldid=1221100027 " Category : Disambiguation pages Hidden categories: Short description
266-484: The vegan food brand VFC , a business that went onto become an international venture. Glover is married to Jane Land, and they live near York. Glover came from a family of butchers and converted to veganism. His interest was initially with animal welfare and sustainability. Together, Glover and Land attended street activism and vegan demonstrations. They felt like they were being ignored and subsequently they wanted to create something productive. The concept of Veganuary
285-410: The vegan fried chicken menu option and wanted more people to try the product. Lyons' experience visiting a chicken farm made him determined to invest in veganism and launch the business. Their creation was also part of a protest against the factory farming of chickens. At the time, Glover told Maxine Gordon from The Press that "this is where food meets activism. This is our sit-down protest." VFC
304-559: Was created by Glover and Land in 2014. The campaign aims to get more people eating plant-based foods with the aim to becoming a permanent vegan. In its first year, Glover and Land put their life savings into the Veganuary project and moved in with Glover's mother. The campaign has surpassed one million sign ups since its launch. By 2022, The Veganuary event has grown to become one of the most successful vegan campaigns worldwide. That year another six-hundred thousand people signed up to take part. In addition more businesses than ever promoted
323-420: Was founded after Glover and Land, with the backing of McCartney, challenged Pope Francis to become vegan for Lent . In return, they pledged to donate one million dollars to Pope Francis' chosen charity, but he did not accept the challenge. Their second campaign challenged US President Donald Trump to become vegan during January 2020. In exchange for his participation the same one million dollar charity reward
342-438: Was founded in York , United Kingdom. Glover treated the brand as a form of business activism against the factory farming of chickens. He told Maxine Gordon from The Press that "this is where food meets activism. This is our sit-down protest." The company experienced rapid growth and secured a supermarket distribution deal with Tesco . In the first year of trading, the business expanded its sales into Spain, Netherlands and
361-483: Was offered, though Trump too declined. Glover is the current president of the charity. In June 2020, Glover launched a plant-based investment business. The not-for-profit venture was designed to help fund the growth of vegan companies. Glover currently serves as the managing director of the company Veg Capital. In December 2020, Glover and restaurateur Adam Lyons co-founded the food brand VFC , which specialises in meat free alternatives for fried chicken. The company
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