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66-449: Gianni Versace S.r.l. ( Italian: [ˈdʒanni verˈsaːtʃe] ), usually referred to as Versace ( / v ər ˈ s ɑː tʃ eɪ / vər- SAH -chay ), is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being

132-518: A 20 percent stake in Versace for € 210 million . In September 2018, Michael Kors offered to buy Versace for two billion euros. Versace announced all Blackstone and Versace family shares were sold to Michael Kors Limited. The acquisition was completed in December 2018, with Donatella Versace remaining head of creative design. In January 2019, Gianni Versace S.r.l. joined Capri Holdings , forming

198-464: A black Versace dress, often referred to as " THAT Dress ", when she accompanied Hugh Grant to the premiere of Four Weddings and a Funeral in 1994. The dress was held together by several oversized gold safety pins . The dress is one of Versace's best-known creations, along with Jennifer Lopez's green dress , which had served as the inspiration for Google Image Search . It is considered by some to be largely responsible for launching Hurley onto

264-508: A certain income level. Examples would include smoked salmon , caviar , and most other delicacies . On the other hand, superior goods may have a wide quality distribution, such as wine and holidays . However, though the number of such goods consumed may stay constant even with rising wealth, the level of spending will go up to secure a better experience. A higher income inequality leads to higher consumption of luxury goods because of status anxiety. Several manufactured products attain

330-469: A company bearing Gianni's name. By March 1978, the first Versace collection was showcased at La Permanente in Milan, garnering great appreciation. In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna” and opened its first boutique in Milan's Via della Spiga . Gianni independently controlled much of

396-489: A cut-away part, held together with six gold safety pins along the side, and one at the top of either cut-away, connecting it to the bosom section. The dress is said to be punk -inspired, "neo-punk", and sari-inspired , something which "emerged from the sari development" according to Gianni Versace himself. The dress is perhaps Versace's best-known creation, after Jennifer Lopez's green dress , as it received considerable global coverage in newspapers and magazines around

462-464: A high level of client service, human touch, and brand consistency. Since the early 2010s, many luxury brands have invested in their own boutiques rather than wholesalers like department stores. Three of the world’s biggest luxury conglomerates— LVMH, Kering, and Richemont — significantly increased the share of annual sales captured from their directly operated stores and e-commerce over the past decade. Luxury brands use distinct boutique types to tailor

528-419: A high price. The scarcity of the good can be natural or artificial; however, the general population (i.e., consumers ) must recognize the good as distinguishably better . Possession of such a good usually signifies " superiority " in resources and is usually accompanied by prestige. A Veblen good is a superior good with a prestige value so high that a price decline might lower demand. Veblen's contribution

594-402: A history of tradition, superior quality, and a pampered buying experience. Luxury goods have been transformed by a shift from custom-made ( bespoke ) works with exclusive distribution practices by specialized, quality-minded family-run and small businesses to a mass production of specialty branded goods by profit-focused large corporations and marketers. The trend in modern luxury is simply

660-629: A luxury good to such an extent that sales can go up, rather than down. However, Veblen goods are not synonymous with luxury goods. Although the technical term luxury good is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Many markets have a luxury segment including, for example, luxury versions of automobiles , yachts , wine , bottled water , coffee , tea , foods , watches , clothes , jewelry , cosmetics and high fidelity sound equipment. Luxuries may be services. Hiring full-time or live-in domestic servants

726-639: A luxury hotel built for the Versace brand. The first Palazzo Versace opened on Australia's Gold Coast on 15 September 2000. The hotel was sold to a Chinese consortium in December 2012. The second Palazzo, the Palazzo Versace Dubai , was completed in December 2015 and is located on the foreshore of Dubai Creek. A third Palazzo, the Palazzo Versace Macau , is under construction as part of a partnership with Macau's largest casino operator SJM Holdings . The Palazzo Versace hotels are

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792-509: A native of Calabria , in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa , a figure from Greek mythology. The Brand was founded in 1978 by Gianni Versace and run after his death by his family: his brother Santo Versace and sister Donatella Versace while Donatella's daughter, Allegra Versace Beck , became the controlling shareholder having inherited her uncle Gianni's share. Her brother Daniel inherited much of his Uncles Art Collection. In September 2018,

858-482: A new global fashion luxury group alongside Michael Kors and Jimmy Choo . In 2018, Versace stopped using fur in its products and in 2020 announced it would stop using kangaroo leather. In October 2018, Versace announced its first Pre-Fall season show in New York, scheduled on Gianni Versace's 2 December birthdate. In 2021, Versace opened its first SoHo, New York boutique. In 2004, Versace – which as an Italian house

924-399: A product or service that is marketed, packaged, and sold by global corporations that are focused "on growth, visibility, brand awareness, advertising, and, above all, profits." Increasingly, luxury logos are now available to all consumers at a premium price across the world, including online. Global consumer companies, such as Procter & Gamble , are also attracted to the industry due to

990-519: A special and memorable "luxury feel" for customers. Examples include LVMH , the largest luxury goods producer in the world with over fifty brands (including Louis Vuitton ) and sales of €42.6 billion in 2017, Kering , which made €15.9 billion in revenue for a net income of €2.3 billion in 2019, and Richemont . The luxury brand concept is now so popular that it is used in almost every retail, manufacturing, and service sector. New marketing concepts such as "mass-luxury" or "hyper luxury" further blur

1056-434: A strong connection to the Versace family, has consistently worn Versace , just as Lady Diana often wore the designer's clothing after her separation from Prince Charles. Lady Diana shared a close friendship with Gianni Versace and relied on him for various events. Other celebrities who have worn Versace at public events include Beyoncé , Cindy Crawford (who famously wore the red dress in 1991), Elizabeth Hurley (who wore

1122-554: Is a correspondent member of the Chambre Syndicale de la Haute Couture – decided to pull couture off the runway for the first time and, for several years, invited only editors to see the clothes on racks. In 2012, Versace returned to the couture schedule, only to halt its couture shows again from 2017. From 1990, Versace held a majority stake in VeZe, a joint venture company with Ermenegildo Zegna . From 1996, VeZe manufactured

1188-452: Is a luxury reflecting income disparities. Some financial services, especially in some brokerage houses, can be considered luxury services by default because persons in lower-income brackets generally do not use them. Luxury goods often have special luxury packaging to differentiate the products from mainstream competitors. Originally, luxury goods were available only to the very wealthy and "aristocratic world of old money" that offered them

1254-584: Is credited as one of the first of its kind. In the United States, the development of luxury-oriented department stores not only changed the retail industry, but also ushered the idea of freedom through consumerism , and a new opportunity for middle- and upper-class women. Fashion brands within the luxury goods market tend to be concentrated in exclusive or affluent districts of cities worldwide. These include: Black Versace dress of Elizabeth Hurley English actress and model Elizabeth Hurley wore

1320-468: Is demonstrated by the significance of the Veblen effect, which refers to the phenomenon of people purchasing costly items even when more affordable options that provide similar levels of satisfaction are available. The income elasticity of a superior good is above one by definition because it raises the expenditure share as income rises. A superior good may also be a luxury good that is not purchased below

1386-408: Is especially used for medieval manuscripts to distinguish between practical working books for normal use, and fully illuminated manuscripts , that were often bound in treasure bindings with metalwork and jewels. These are often much larger, with less text on each page and many illustrations, and if liturgical texts were originally usually kept on the altar or sacristy rather any library that

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1452-497: Is much less used for objects from the fine arts , with no function beyond being an artwork: paintings, drawings, and sculpture , even though the disparity in cost between an expensive and cheap work may have been as large. Luxury goods have high income elasticity of demand : as people become wealthier, they will buy proportionately more luxury goods. This also means that should there be a decline in income, its demand will drop more than proportionately. The income elasticity of demand

1518-404: Is not constant with respect to income and may change signs at different income levels. That is to say, a luxury good may become a necessity good or even an inferior good at different income levels. Some luxury products have been claimed to be examples of Veblen goods , with a positive price elasticity of demand : for example, making a perfume more expensive can increase its perceived value as

1584-415: Is not necessarily a product or a price point, but a mindset where core values that are expressed by a brand are directly connected to the producer's dedication and alignment to perceptions of quality with its customers' values and aspirations. Thus, it is these target customers, not the product, that make a luxury brand. Brands considered luxury connect with their customers by communicating that they are at

1650-556: The Latin verb luxor meaning to overextend or strain. From this, the noun luxuria and verb luxurio developed, "indicating immoderate growth, swelling, ... in persons and animals, willful or unruly behavior, disregard for moral restraints, and licensciousness", and the term has had negative connotations for most of its long history. One definition in the OED is a "thing desirable but not necessary". A luxury good can be identified by comparing

1716-546: The microeconomics discipline use the term superior good as an alternative to an inferior good , thus making "superior goods" and "normal goods" synonymous. Where this is done, a product making up an increasing share of spending under income increases is often called an ultra-superior good . Though often verging on the meaningless in modern marketing, "luxury" remains a legitimate and current technical term in art history for objects that are especially highly decorated to very high standards and use expensive materials. The term

1782-428: The "aspiring class" in this context. Because luxury has diffused into the masses, defining the word has become more difficult. Whereas luxury often refers to certain types of products, luxury is not restricted to physical goods; services can also be luxury. Likewise, from the consumer perspective, luxury is an experience defined as "hedonic escapism". "Superior goods" is the gradable antonym of " inferior good ". If

1848-628: The Damac Tower in Vauxhall, London In 2004, Versace sold its Swiss watch subsidiary Versace SA for an undisclosed price to Timex . The subsidiary was renamed Vertime SA and initially held an eight-year license to produce Versace-brand watches, jewelry and writing instruments. Since 2003, Versace has been licensing the development, production and worldwide distribution of sunglasses and prescription frames under its Versace brand to Luxottica . As of 2016, more than 1500 boutiques operate worldwide;

1914-533: The Premiere with the Gianni Versace store manager, Sonja Boras and two other Versace employees, Cosimo Brancaccio and Adolpho Alvarado. The black dress was made from pieces of silk and lycra fabric, with oversized gold safety pins at "strategical places". The dress was wide open at the front, from the neck down to halfway across the bosom, with two slimline straps on the shoulders. Each side featured

1980-590: The Versace Classic V2 men’s and women’s wear diffusion lines . In 2004, the company decided to cancel the Versace Classic women’s collection and replace the men’s line with a higher-positioned brand known as Versace Collezioni. In 2009, Versace entered into a licensing agreement with Gruppo Facchini for the young line Versace Jeans Couture starting with the spring/summer 2010 season. Under the agreement, Gruppo Facchini manufactured and distributed

2046-495: The Versace Flagship Store on Old Bond Street, Hurley spoke to Dean Aslett, Head of Womenswear and Atelier, and who was also at that time in charge of dresses lent out for press and promotional purposes. He agreed to do Hurley a favour and lend her a dress. Recognizing the favour, Hurley gave Aslett four tickets for the Premiere of "Four Weddings and a Funeral" that was taking place that very night. Aslett attended

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2112-407: The act of attracting and manipulating a male gaze." The dress topped a 2008 Debenhams ' poll that asked 3,000 women to select their favourite iconic red-carpet dress. The dress was also celebrated for revolutionizing acceptable attire at red-carpet events, making it more acceptable for other actresses and celebrities to be more daring. On Friday 17 March 1995, comedian Dawn French wore a copy of

2178-409: The average luxury brand is 5-15% of sales revenue , or about 25% with the inclusion of other communications such as public relations , events, and sponsorships. A rather small group in comparison, the wealthy tend to be extremely influential. Once a brand gets an "endorsement" from members of this group, then the brand can be defined as a true "luxury" brand. An example of different product lines in

2244-643: The brand gained international coverage from the black Versace dress of Elizabeth Hurley , referred in the media as "that dress". Versace has designed for various music artists, including stage and album cover costumes for Elton John in 1992 and outfits for Michael Jackson . Versace also designed clothing for the Princess of Wales and Princess Caroline of Monaco . After the murder of Gianni Versace in 1997, his sister Donatella, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace

2310-522: The brand, from designing to retailing. In 1981, the House of Versace released their first-ever fragrance, Gianni Versace for Women. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china. In 1993, Donatella Versace added the Young Versace and Versus lines, and from 1994 the company began referring to her as co-designer for Gianni Versace. Also in 1994,

2376-587: The brand’s apparel and accessories collections for men and women. Donatella Versace enlisted music from South African gqom duo, FAKA's " Amaqhawe " extended play as the runway soundtrack for the Versace Men's Spring-Summer 2019 , collection. Versace has always counted important public figures and celebrities among its clients. Between 1980 and 1983, Loretta Goggi was the first Italian artist to flaunt outfits signed by Gianni Versace, which she wore on many public and television occasions. Elton John , who has

2442-405: The church or monastery who owned them may have had. Secular luxury manuscripts were commissioned by the very wealthy and differed in the same ways from cheaper books. "Luxury" and "luxury arts" may be used for other applied arts where both utilitarian and luxury versions of the same types of objects were made. This might cover metalwork, ceramics, glass, arms and armor, and various objects. It

2508-429: The clothing and accessories section grew 11.6 percent between 1996 and 2000, to $ 32.8 billion. The largest ten markets for luxury goods account for 83 percent of overall sales and include Brazil, China, France, Germany, Italy, Japan, Russia, Spain, Switzerland and United Kingdom, and United States. In 2012, China surpassed Japan as the world's largest luxury market. China's luxury consumption accounts for over 25% of

2574-1163: The company was sold to the Michael Kors group Michael Kors Limited and in January 2019, Gianni Versace S.r.l. became part of the Capri Holdings Limited group for $ 2.12 billion, creating a new luxury group together with Michael Kors and Jimmy Choo , keeping Donatella Versace as head of Creative Design . Gianni Versace worked from an early age alongside his mother in the family tailor's shop until 5 February 1972. On that day, he left Reggio Calabria to move to Milan , where he initially designed collections for Florentine Flowers. Later that year, he collaborated with De Parisini di Santa Margherita, and his name began to circulate in fashion circles. In 1976 , Gianni's older brother, Santo Versace , who had an economics and business degree and an office in Messina , joined him in Milan . Together with Claudio Luti, they decided to open

2640-555: The company's profits in decline in the early 2000s, Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure Versace Group in 2003. Cacciatori resigned in December 2003 due to "disputes with the Versace family". In 2004, Giancarlo di Risio from IT Holding became CEO, until he resigned in 2009 due to disagreements with Donatella. In May 2016, the Versace Group appointed Jonathan Akeroyd as CEO and board member. In February 2014, The Blackstone Group purchased

2706-446: The customers' feeling that they have something special; and (3) endorsement by celebrities, which can make a brand or particular products more appealing for consumers and thus more "luxurious" in their minds. Two additional elements of luxury brands include special packaging and personalization. These differentiating elements distance the brands from the mass market and thus provide them with a unique feeling and user experience as well as

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2772-440: The definition of what is a luxury product, a luxury brand, or a luxury company. Lately, luxury brands have extended their reach to young consumers through unconventional luxury brand collaborations in which luxury brands partner with non-luxury brands seemingly at the opposite spectrum of design, image, and value. For example, luxury fashion houses partner with streetwear brands and video games. The sale of luxury goods requires

2838-402: The demand for the good at one point in time against the demand for the good at a different time, at a different income level. When personal income increases, demand for luxury goods increases even more than income does. Conversely, when personal income decreases, demand for luxury goods drops even more than income does. For example, if income rises 1%, and the demand for a product rises 2%, then

2904-430: The difficulty of making a profit in the mass consumer goods market. The customer base for various luxury goods continue to be more culturally diversified, and this presents more unseen challenges and new opportunities to companies in this industry. There are several trends in luxury: The luxury goods market has been on an upward climb for many years. Apart from the setback caused by the 1997 Asian Financial Crisis ,

2970-548: The dress (over a white vest) in a sketch for the Comic Relief telethon where she kissed Hugh Grant. In 2007, a copy of the dress worn by Hurley was put on sale for the first time – with a price tag of £10,690 – at Harrods , as part of an exhibition at the London store, dedicated to "the little black dress ." The exhibition included the famous black dress worn by Audrey Hepburn in the 1963 movie Charade , as part of

3036-1006: The experiences of different client groups. Flagship boutiques are grand, multi-story boutiques in major cities that are merchandised with a wide range of collections and staffed by a large team of sales associates. They also offer supplemental services, like jewelry cleaning, hot stamping, on-site service. Many luxury brands use flagship boutiques to illustrate their unique vision or heritage, often through distinctive architecture that transforms them from storefronts to tourist attractions. Large cities often have secondary boutiques in addition to their flagship boutique. Multiple boutiques allow luxury brands to cater to different types of clients, which can differ even within small geographic areas. Secondary boutiques often offer different merchandise than flagship boutiques, and establish different types of relationships with clients. Luxury boutiques in smaller cities are often secondary boutiques as well. The rising popularity of secondary and tertiary cities around

3102-461: The famous Safety Pin Dress in 1994 to the premiere of Four Weddings and a Funeral), and Jennifer Lopez (who wore the iconic Jungle Dress in 2000) and she often chooses the fashion house for her social engagements. In July 2011, Lady Gaga exclusively wore vintage outfits, garments from the latest collection, and accessories from the brand for an entire month. She also donned a Versace ensemble in

3168-523: The first boutique outside of Italy opened in the Italian Centre, Glasgow , Scotland, in 1991. In August 2019, Versace produced a range of tops suggesting Hong Kong and Macau were separate countries. Versace apologized, saying it made a mistake in the design and would destroy the offending clothing. In response to the controversy, Yang Mi ended her relationship as brand ambassador for Versace. Luxury goods The word "luxury" derives from

3234-513: The global market. According to the Global Wealth and Lifestyle Report 2020, Hong Kong , Shanghai , Tokyo and Singapore were four of the five most expensive cities for luxury goods in Asia. In 2014, the luxury sector was expected to grow over the following ten years because of 440 million consumers spending a total of 880 billion euros, or $ 1.2 trillion. The advertising expenditure for

3300-452: The global media stage. In advance of the premiere for Four Weddings and a Funeral and as a newcomer to high profile premieres, Grant had been told that he and his partner would be able to borrow designer clothing to wear to such an event. Inexperienced in such matters and relatively unknown, Hurley contacted various fashion houses asking for such a loan but was rebuffed several times because they did not know who she was. On contacting

3366-438: The industry has performed well, particularly in 2000. That year, the world luxury goods market was worth nearly $ 170 billion and grew 7.9 percent. The United States has been the largest regional market for luxury goods. The largest sector in this category was luxury drinks, including premium whisky , champagne , and cognac . The watches and jewelry section showed the strongest performance, growing in value by 23.3 percent, while

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3432-401: The main purpose of displaying wealth or income of their owners. These kinds of goods are the objects of a socio-economic phenomenon called conspicuous consumption and commonly include luxury cars , watches , jewelry , designer clothing , yachts , private jets , corporate helicopters as well as large residences, urban mansions , and country houses . The idea of a luxury brand

3498-990: The music video for "The Edge of Glory". In 2020, the singer Elodie showcased the Versace brand at the 2020 Sanremo Music Festival, wearing it on the red carpet and for all four of her performances. She also wore Versace on the red carpet of the Venice Film Festival. She continued to wear Versace and was invited to the Versace FW2020 event. Versace's brand ambassadors have included Hyunjin (since 2023) Zhao Lusi (since 2023), Ningning (since 2024), Cillian Murphy (2024), Anne Hathaway , Cai Xukun (2024), Rosy Zhao (2023). Notable figures who have lent their image to Versace's advertising campaigns include Madonna (in 1995 and 2005), Ashton Kutcher , Kevin Richardson , Demi Moore , Britney Spears , Christina Aguilera , Patrick Dempsey , Jonathan Rhys Meyers ,

3564-559: The musical group The Corrs , Halle Berry , Lady Gaga (in 2014), and Channing Tatum (in 2024). The has been working with several high-profile photographers for its advertisement campaigns, including Richard Avedon , Steven Meisel (1995), Mert Alas and Marcus Piggott (2011, 2014) and Bruce Weber (2016). Among the models who have walked the runway for Versace are Carolyn Murphy , Angela Lindvall , Daria Werbowy , Miriam Escott IV, Christy Turlington , Gisele Bündchen , Kate Moss , Tuki Brando, Graham Love, and Joel West . Versace

3630-399: The product is a luxury good. This contrasts with necessity goods , or basic goods , for which demand stays the same or decreases only slightly as income decreases. With increasing accessibility to luxury goods, new product categories have been created within the luxury market, called "accessible luxury" or "mass luxury". These are meant specifically for the middle class , sometimes called

3696-410: The proportional consumption increase exceeds the proportional income increase . So, if income increases by 50%, then consumption of a superior good will increase by more than 50% (maybe 51%, maybe 70%). In economics terminology, all goods with an income elasticity of demand greater than zero are "normal", but only the subset having income elasticity of demand > 1 are "superior". Some articles in

3762-412: The quantity of an item demanded increases with income, but not by enough to increase the share of the budget spent on it, then it is only a normal good and is not a superior good. Consumption of all normal goods increases as income increases. For example, if income increases by 50%, then consumption will increase (maybe by only 1%, maybe by 40%, maybe by 70%). A superior good is a normal good for which

3828-745: The resort's high season. These boutiques offer merchandise relevant to the resort where they are located, like a cruise collection in a beach resort or skiwear in a mountain resort. Since the development of mass-market "luxury" brands in the 1800s. Extraordinary places will be the factor of development that can be achieved by enabling the conversion of items from the mass-market to the luxury market. Many innovative technologies are being added to mass-market products and then transformed into luxury items to be placed in department stores. Department stores that sell major luxury brands have opened up in most major cities worldwide. Le Bon Marché in Paris , France

3894-475: The same brand is found in the automotive industry, with "entry-level" cars marketed to younger, less wealthy consumers, and higher-cost models for older and more wealthy consumers. In economics, superior goods or luxury goods make up a larger proportion of consumption as income rises, and therefore are a type of normal goods in consumer theory . Such a good must possess two economic characteristics: it must be scarce , and, along with that, it must have

3960-468: The status of "luxury goods" due to their design, quality, durability, or performance, which are superior to comparable substitutes. Some goods are perceived as luxurious by the public simply because they play the role of status symbols , as such goods tend to signify the purchasing power of those who acquire them. These items, while not necessarily being better (in quality, performance, or appearance) than their less expensive substitutes, are purchased with

4026-498: The top of their class or considered the best in their field. Furthermore, these brands must deliver – in some meaningful way – measurably better performance. What consumers perceive as luxurious brands and products change over the years, but there appear to be three main drivers: (1) a high price, especially when compared to other brands within its segment; (2) limited supply, in that a brand may not need to be expensive, but it arguably should not be easily obtainable and contributing to

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4092-415: The world for a long time after the event and was credited with boosting Hurley's profile, propelling her from being almost unknown to worldwide media recognition. Hurley has also been credited with making the Versace fashion brand a household name. The brand has since, with its omnipresent Medusa -head logo, "defined the paradoxes of a controversial, new-generation feminism which celebrates empowerment in

4158-402: The world has pushed luxury brands to open secondary boutiques in smaller cities than those that can support a flagship boutique. Luxury brands use seasonal boutiques to follow their well-heeled clientele as they leave major cities for smaller resort towns in the summer and winter. Common throughout Europe, seasonal boutiques have short-term leases, like a pop-up shop, which are open only during

4224-779: The world's first fashion-branded hotels. In 2015, Versace partnered with Mind Group. The companies designed luxury residential towers in China called the Versace Residencies. The goal of the creators was to combine Versace's luxury home elements with elements of traditional Chinese culture. Also in 2015, Versace partnered with the ABIL Group in India to develop another luxury residential project, located in South Mumbai. Further developments include designing interiors for

4290-587: Was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday. In 2000, the green Versace dress worn by Jennifer Lopez at the Grammy Awards gained extensive media attention. The dress was voted the fifth most iconic dress of all time and Elizabeth Hurley's black Versace dress was voted most iconic dress of all time, according to a 2008 Daily Telegraph poll. In 2000, Versace began its effort to take control of all aspects of producing and selling its merchandise. With

4356-599: Was one of the first fashion houses to launch home interiors in 1992, first focused on textiles and later porcelain tableware collections in collaboration with Rosenthal. After having previously manufactured internally, Versace entered into an licensing agreement in 2020 with Lifestyle Design Group, the Italian home design division of Haworth Group , to produce and distribute the Versace Home furniture. Soheil Abedian, of Sunland Group , approached Versace in 1997, proposing

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