Via Vittorio Veneto ( Italian pronunciation: [ˈviːa vitˈtɔːrjo ˈvɛːneto] ), colloquially called Via Veneto , is one of the most famous, elegant, and expensive streets of Rome , Italy . The street is named after the Battle of Vittorio Veneto (1918), a decisive Italian victory of World War I . Federico Fellini 's classic 1960 film La Dolce Vita was mostly centered on the Via Veneto area.
16-598: Initially, like other streets in the Ludovisi neighborhood, Via Veneto was dedicated to an Italian region, in this case, Venetia . After the First World War, the name was changed to commemorate the Battle of Vittorio Veneto . The street was built in the 1880s, during a real estate boom subsequent to the annexation of Rome to the new Kingdom of Italy . In the 1950s and 60s, Via Veneto acquired international fame as
32-557: A Commission of architects and engineers to select the projects « for the construction of new neighbourhoods in that part [of the city] that is best suited to the new building ». The concerned part was the high one, between the Esquiline and the Pincian hill , already identified for its proximity to Termini , where several entrepreneurs from Northern Italy and abroad had already started to built. Between projects, opinions and debates,
48-484: A century, the great protagonist of the Roman building speculation. The project for the development of the rione can be dated back to 1870, when Rome became the new Italian capital: it is no coincidence that Prince Ignazio Boncompagni of Piombino had been one of the 18 members of the temporary city council (6 nobles, 4 bourgeois and 8 landowners and merchants of the countryside ) that, among its first acts, had established
64-631: Is famous for building residential buildings throughout Italy. SGI's largest shareholder was formerly the Vatican , with 15% of the shares. Most of the Vatican's holdings in the company were sold during the late 1960s to the Gulf and Western corporation. In 1970, Gulf and Western sold a 50% stake in the Paramount lot to SGI. SGI is the predecessor of Group SGI which was controlled by Opus Dei during
80-867: The Palazzo Margherita had been completed, in 1905 Villa Maraini, the Hotel Flora and the Hotel Excelsior arose and in 1906 Via Vittorio Veneto , the thoroughfare of the rione , was completed. Another season of intense construction took place between 1925 and 1935, with the Hotel Ambasciatori, the INA building and the headquarters of the Ministry of Economic Development (born as Chamber of Fasces and Corporations ). The rione borders with: Gules , three golden bands withdrawn in
96-597: The United States , housed in Palazzo Margherita , is located along the avenue. The street can be accessed via Line A of the Rome Metro at the Barberini – Fontana di Trevi station . This Rome -related article is a stub . You can help Misplaced Pages by expanding it . Ludovisi (rione of Rome) Ludovisi ( Italian: [ludoˈviːzi] ) is the 16th rione of Rome , Italy, identified by
112-897: The breach of Porta Pia to the economic crisis of the latter 1880s, to the Banca Romana scandal . The technical and financial arm of the operation (uselessly deprecated by the European intellectuals of the time as an unforgivable ugliness) was the Società Generale Immobiliare , established in Turin in 1862, which followed the movements of the capitals of the Savoy kingdom moving its headquarters first in Florence (in 1862) and then finally in Rome in 1880; here it became, for
128-463: The 17th and 19th centuries had extended eastward up to Porta Salaria (the present Piazza Fiume). This housing development, its events, its protagonists, can be considered an exemplary episode of the growth imparted by the Savoys to the new capital; a growth based on speculative construction that attracted businessmen from around Europe and, in the space of not even twenty-five years, led the city from
144-745: The centre of la dolce vita ("the sweet life"), when its bars and restaurants attracted Hollywood stars and jet set personalities such as Audrey Hepburn , Anita Ekberg , Anna Magnani , Gary Cooper , Orson Welles , Tennessee Williams , Jean Cocteau and Coco Chanel . The 1960 film La Dolce Vita by Federico Fellini immortalized Via Veneto's hyperactive lifestyle, lights, and crawling stream of honking traffic. Some of Rome's most renowned cafés and five star hotels, like Café de Paris , Harry's Bar , Regina Hotel Baglioni, and The Westin Excelsior, Rome , are located in Via Veneto. The Embassy of
160-497: The first master plan of the urban development of the "third Rome", signed by Alessandro Viviani, was launched in 1873, thus legitimising the 7 agreements with the Municipality of Rome for the construction of new neighbourhoods that had already been ratified "regardless". More than 10 years passed, during which both the new properties and the prices of the building areas went on growing, before an official and binding master plan
176-527: The head and a gold dragon cut at the tip (coat of arms of the Boncompagni - Ludovisi ) family. 41°54′26″N 12°29′27″E / 41.907164°N 12.490854°E / 41.907164; 12.490854 Societ%C3%A0 Generale Immobiliare Società Generale Immobiliare ( SGI ; English: The General Company of Real Estate ) was once the largest real estate and construction company in Italy. It
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#1732780696248192-527: The initials R. XVI and located within the Municipio I . Its coat of arms depicts three golden bands and a golden dragon on a red background. It is the coat of arms of the noble Ludovisi family , which here owned the beautiful villa bearing the same name. The villa and the surrounding gardens, except for a single building, the Villa Aurora , were destroyed at the end of the 19th century to build
208-557: The new district. The rione was born after the unification of Italy (such as San Saba , Testaccio and Prati ), from the convention, signed in 1886, between the Boncompagni (heirs of the Ludovisi) and the Municipality of Rome. With this act, the Lords of Piombino assigned to the housing development the area of Villa Ludovisi: about 25 hectares of park between the walls and the historical rioni of Trevi and Colonna, which between
224-645: The « building of a neighbourhood of private dwellings in the Villa formerly Ludovisi ». The deal was however concluded on the eve of the crisis, which involved the Prince of Piombino and brought the Immobiliare on the verge of bankruptcy which was avoided in 1898 thanks to an arrangement with the creditors. After the acute phase of the crisis was over, the housing development found new vitality: elegant buildings had already been built on Via di Porta Pinciana, in 1890
240-409: Was founded in Turin in 1862, then relocated to Rome in 1870 with the unification of Italy . The company bought some of the pastoral land around Rome and, with the growth of Rome, the company grew as real estate prices increased. The company's activities evolved into construction. Aldo Samaritani (1904–96) joined the company in 1933 and helped develop the company's construction activities. The company
256-497: Was launched in 1883, based on a law of 1881. Although the latter Viviani master plan provided for the intangibility of Villa Ludovisi, the aristocracy of the town also wished to participate in the game; so it was that the prince in title at the time, Rodolfo Boncompagni Ludovisi, in 1886 signed an agreement with the Municipality and with the Società Generale Immobiliare for the urbanisation, the allotment and
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