A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
69-451: YRF Spy Universe is an Indian media franchise and shared universe centered on a series of spy action films , which feature various fictional RAW agents . The franchise also includes comic books, graphic novels and video games. The films are produced and distributed by Yash Raj Films . The shared universe, which initially started out as a single movie series for the Tiger films, later
138-445: A mid-credits scene . The film stars Shah Rukh Khan, Deepika Padukone and John Abraham in the lead roles. Salman Khan reprises his role as Tiger in a cameo appearance. It was the most expensive project of Yash Raj Films until Tiger 3 with a budget of ₹ 250 crore. Tiger and Zoya must go on a life-threatening crusade to clear their names after they are framed as traitors by Aatish Rehman, an ex-ISI agent turned terrorist with
207-536: A private terrorist organisation . He is a former Indian R&AW agent, who turned rogue after the Indian government refused to negotiate with Somalian terrorists in exchange for him and his pregnant wife. As a result, he faked his own death, founded Outfit X and began looking for an opportunity to take revenge on India. In 2019, Jim was hired by General Qadir of the Pakistan Army to plan a biological attack via
276-433: A Hollywood action thriller, but at its heart, Tiger Zinda Hai is an unabashed masala movie. The heady mixture of an international-looking action film and the regular tropes of Hindi cinema make it a pleasing watch." Anupama Chopra said," War is a popcorn entertainer and you can't ask too many questions but if you're willing to suspend disbelief, the twists and turns exert a solid grip." A writer for Bollywood Hungama gave
345-541: A Pakistani Inter-Services Intelligence agent, is his love interest, whom he met during a mission in Spain and Moscow . He is one of the three main agents in the universe, along with Tiger (portrayed by Salman Khan ) and Kabir (portrayed by Hrithik Roshan ). Pathaan was discovered abandoned in a cinema hall and subsequently raised in an orphanage, juvenile center, and remand home. The compassion and support he received during his formative years inspired him to enlist in
414-531: A RAW agent, directed by Anand, is the first film to have characters appearing from both the Tiger franchise and War . It is the fourth film in the YRF SPY Universe and the first film to have a crossover. RAW agent Avinash " Tiger " Singh Rathore, is sent to Dublin to observe an Indian scientist who is suspected of sharing nuclear secrets with the ISI . He meets and falls for his caretaker Zoya Nazar ,
483-407: A Zoya series pronto!" Media franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which
552-600: A character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in the franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
621-597: A deadly mutated virus at the Asian Scientific Conference in Dubai , which was to be attended by the President of India along with two scientists, Dr. Farooqui and Dr. Sahani. However, due to enhanced security measures, the President's travel plans were altered, leaving the scientists vulnerable. Jim's group attacked the convoy, abducting the scientists. Despite his efforts, Pathaan was unable to prevent
690-406: A deadly synthetic virus on India and other parts of South Asia , locking horns with the agent Pathaan in the process. Rubina Mohsin, a Pakistani Inter-Services Intelligence agent was also in his team but later double-crossed him and fought alongside Pathaan and his team. Aatish Rehman is a former Pakistani Deputy Director of Inter-Services Intelligence (ISI). He was a mentor to Zoya, and had in
759-454: A deadly virus across South Asia. Pathaan, an Indian RAW agent is her love interest, whom she had met in Spain. The universe has been notable for its profit. Ek Tha Tiger and its follow-up Tiger Zinda Hai earned a combined profit of ₹1,593.36 crore , according to International Business Times . In India, there was praise for the film's feminist themes , with Marjolaine Gout noting
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#1732772255379828-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
897-468: A girl with a dark past. Ek Tha Tiger is the first instalment of the shared universe and was released on 15 August 2012 worldwide. The film earned ₹325 crore worldwide against a budget of ₹75 crore, becoming one of the highest-grossing Bollywood films by international gross . Tiger and Zoya rejoin forces with RAW and ISI in order to rescue a group of nurses, who are held hostage by ISC, an Iraqi terrorist organisation headed by Abu Usman. Tiger Zinda Hai
966-475: A missile deal that could threaten India. He infiltrated a meeting disguised as an associate of Jim and successfully captured Raafe, a member of Outfit X, for interrogation. After numerous confrontations, Pathaan managed to retrieve the Raktbeej virus and prevent its deployment. In the climactic battle, he faced Jim in a high-stakes showdown, ultimately disabling the virus and killing Jim in the process. Following
1035-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
1104-432: A personal vendetta against Tiger. Tiger 3 is the fifth installment of the shared universe and sequel to Tiger Zinda Hai. It features Salman Khan and Katrina Kaif , reprising their eponymous roles of Tiger and Zoya, with Emraan Hashmi playing the antagonist. Shah Rukh Khan and Hrithik Roshan reprise their roles as Pathaan and Major Kabir Dhaliwal in cameo appearances. The film was directed by Maneesh Sharma. The music
1173-429: A sense of purpose that evades mindless acts of mayhem". Devesh Sharma of Filmfare rated the film 4 out of 5 stars and stated that the film is a "visual spectacle" and termed action choreography is "truly out of this world". Saibal Chatterjee of NDTV rated the film 3.5 out of 5 and said that the film swings and strikes with all the "style" and "aplomb" in the world. Renuka Vyavahare of The Times of India rated
1242-563: A series of betrayals and conflicts. After a successful yet perilous collaboration with Rubai, Pathaan learned that Raktbeej was secured within a vault in Russia. Despite being captured and tortured by Russian authorities, he received assistance from his colleague Nandini Grewal, who devised a rescue plan. Together with Tiger , another agent, Pathaan escaped from the gulag, foiling Jim's plans once more. During his time in exile, Pathaan monitored Jim and Outfit X's activities, eventually learning of
1311-416: A special thrill from the onscreen reunion of stars Khan and Kaif, [with] Aseem Mishra's gorgeous location lensing". Tiger Zinda Hai opened to mostly positive reviews. Taran Adarsh of Bollywood Hungama gave 4.5 stars, and said "Salman is the lifeline, the real treasure of Tiger Zinda Hai . He sinks his teeth into the character and, in several sequences, peels off the mask of super-stardom and brings
1380-406: A sub-division of R&AW, that recruits Indian soldiers and agents who were forced to retire due to injury or emotional trauma. Rubina "Rubai" Mohsin, a Pakistani Inter-Services Intelligence agent, is his love interest, whom he met during a mission in Spain and Moscow . He is one of the three main agents in the universe, along with Tiger and Kabir. Jim is the founder and leader of "Outfit X",
1449-560: A suicide bomber whom she adopted during a mission in Iraq and a biological son named Junior. Rubina Mohsin , more commonly known by her nickname " Rubai ", is a Pakistani ISI agent. After her father was arrested and tortured, she became a doctor in Pakistan. Later she joined the ISI but defected, joining Outfit X a private terrorist organisation, but soon joined Pathaan to stop Jim from spreading
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#17327722553791518-407: A surprising twist, confirmed by the production head, Pathaan 2 will lead to Tiger vs Pathaan. It is the eighth installment of the shared universe and sequel to Pathaan (2023) Shah Rukh Khan and Deepika Padukone will returning in their super spy avatars alongside Anil Kapoor in a supporting role. The film is scheduled to go on floors by the end of 2024 and it will be released by 2026. In 2021, it
1587-631: Is a Research and Analysis Wing (R&AW) agent, portrayed by Salman Khan . Introduced in Ek Tha Tiger , he is a central figure in the series, continuing his adventures in Tiger Zinda Hai and Tiger 3 . Tiger is married to Zoya, another spy, and they have a son named Junior. He also makes a notable appearance in Pathaan (2023). Tiger is one of the three main agents in the universe, alongside Pathaan and Kabir. Major Kabir Dhaliwal
1656-484: Is a Research and Analysis Wing (R&AW) agent and former soldier. The character was introduced in War and was initially believed to have gone rogue. However, it was later revealed that he was on a covert mission to stop a terrorist organization. He was a mentor to Khalid and Saurabh, the latter of whom became a traitor. Despite being unmarried, he is the legal guardian to Ruhi, the daughter of his deceased partner, Naina. He
1725-478: Is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like the popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through
1794-536: Is one of three main agents in the universe, along with Tiger and Pathaan. Pathaan is a Research and Analysis Wing (R&AW) agent and former soldier, who was first introduced in Pathaan (2023). In 2002, during a joint mission in Afghanistan to take down a Taliban leader, Pathaan saved the lives of 30 children and an elderly teacher (an Afghan / Pashtun ) who gives him the name "Pathaan" for his bravery. He created Joint Operations and Covert Research (J.O.C.R),
1863-450: Is scheduled to release on 14 August 2025. The seventh installment of the shared universe and first female-led film in the universe was announced in July 2024, titled Alpha. Directed by Shiv Rawail , the film stars Alia Bhatt , Sharvari , Bobby Deol and Anil Kapoor in lead roles. Principal photography commenced in July 2024. Alpha is scheduled to release on 25 December 2025. In
1932-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
2001-466: Is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with the rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In
2070-582: Is the second instalment of the shared universe, and is based on true incidents that happened in 2014 the abduction of Indian nurses by ISIL . Tiger Zinda Hai was released on 22 December 2017 and made a new non-holiday record in India as it collected ₹ 34.1 crore nett on its first day. It went on to collect ₹35.30 crores gross on the second day. The film recorded the second-highest day of all time. It netted Rs 154 crore in its first four days in India. The film grossed ₹ 565 crore worldwide becoming
2139-681: The Indian Army , where he served with distinction. Pathaan's inaugural mission occurred in 2002, when he participated in a joint operation conducted by the Indian and United States armed forces aimed at eliminating the Taliban leader, Salauddin Husseini, in Afghanistan . During the operation, a missile targeted a location where Husseini was believed to be hiding. However, it was also connected to an elderly teacher, also named Husseini, who
YRF Spy Universe - Misplaced Pages Continue
2208-517: The YRF Spy Universe . The character is portrayed by Shah Rukh Khan and was first introduced in Pathaan (2023). Pathaan is depicted as a highly skilled and patriotic Indian intelligence agent. He created Joint Operations and Covert Research (J.O.C.R), a sub-division of R&AW, that recruits Indian soldiers and agents who were forced to retire due to injury or emotional trauma. Rubina "Rubai" Mohsin (portrayed by Deepika Padukone ),
2277-509: The democratic government and assassinating the Prime Minister . His plans are later stopped by Tiger and his team. Zoya Nazar is a Pakistani ISI agent. She defected from the ISI, after eloping with her love interest turned husband Tiger, an Indian RAW agent. However, she remains loyal to Pakistan and occasionally goes on missions to save her country from threats. She is married to Tiger and has two sons: an adopted son named Hassan,
2346-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
2415-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
2484-401: The J.O.C.R. included Shweta Bajaj, Joseph Mathews, Rishi Arya, and Raza, and the unit proved essential in executing numerous covert operations. Pathaan's most significant operation involved thwarting the Raktbeej conspiracy, a plot devised by the rogue mercenary Jim and his organization, Outfit X. Through intelligence gathered via the dark web , Pathaan and his team discovered a plan to unleash
2553-538: The abduction, and Rishi, one of his team members, was killed during the confrontation with Jim. Following their defeat, the team returned to India, where they learned more about Jim's background and the ominous term "Raktbeej," which had been frequently mentioned in their investigations. They traced a series of mysterious deaths back to a Pakistani doctor, Dr. Rubina "Rubai" Mohsin, who was later revealed to be an ex- ISI agent and affiliated with Outfit X. Pathaan tracked her to Spain, where he encountered Jim again, leading to
2622-451: The actor to the fore. Katrina is in solid form, in action sequences specifically commands attention." Lasyapriya Sundaram of The Times of India gave 3.5 stars, and said "The film is visually stunning in parts and Salman Khan plays Tiger with roaring confidence and dialogues packed with punch. Of course, his fans get a true-blue Salman Khan moment when he bares his torso." Rachit Gupta of Filmfare gave 3.5 stars, and said "It may look like
2691-459: The case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to the overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as
2760-577: The core plot has enough of an emotional connect to keep you glued on the big screen. The film is an action-packed entertainer that has all the ingredients to emerge as Khan’s highest grosser till date." Ronak Kotecha of The Times of India gave the film 3/5 stars and wrote " Tiger 3 qualifies as a good addition to the franchise with enough ammo for mass entertainment." Zinia Bandyopadhyay of India Today gave 3/5 stars and wrote "Despite an overcrowded spy universe, Tiger 3 manages to hold his own ground. Khan fans won’t be disappointed, but someone give Kaif
2829-475: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Pathaan (YRF Spy Universe) Pathaan is a fictional Research and Analysis Wing (R&AW) agent and former soldier created by Siddharth Anand and Aditya Chopra for
YRF Spy Universe - Misplaced Pages Continue
2898-415: The eighth highest-grossing Indian film . At the 63rd Filmfare Awards , it won for Best Action . Major Kabir Dhaliwal , a former soldier and a skilled agent, goes rogue after a mission to catch a terrorist named Rizwan Ilyasi goes awry. However, his boss sends Khalid, another soldier and Kabir's student to track him down. War is the third installment of the shared universe, which was commissioned after
2967-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
3036-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
3105-471: The film 3.5 out of 5 stars and wrote " Pathaan has all the ingredients of a masala potboiler — slowmo entries, iconic battle of good versus bad and most importantly a sexy-smouldering Shah Rukh Khan, who can fight the good fight on and off the screen". Himesh Mankad of Pinkvilla gave the film a rating of 3.5 out of 5 and termed it as "tentpole event film" which has right amount of action, thrill, emotion and drama. Taran Adarsh of Bollywood Hungama gave
3174-469: The film 4 stars, and said " War is an action entertainer which has style as well as enough twists and turns to keep the viewers engrossed. At the box office, the extended weekend, dazzling action, stunning international locales and stylish execution will ensure mammoth footfalls for the film". Taran Adarsh gave it four stars out of five and called the film "[e]scapist cinema at its best". Komal Nahta of Film Information opined, "The film could prove to be
3243-413: The film 4/5 stars and wrote "Tiger 3 is the biggest dhamaka you can expect this Diwali" praised the second half and performances of Khan, Kaif and Hashmi and appreciated the cameo of Shahrukh Khan. Himesh Mankad of Pinkvilla gave the film 3.5/5 stars and wrote " Tiger 3 rides hugely mounted action sequences backed with power performances by Khan, Kaif and Hashmi. While pacing is an issue at some places,
3312-506: The film had "lot of style, stunts and show, but lacking a solid storyline". Taran Adarsh of Bollywood Hungama rated the film 4.5 out of 5 stars and termed the film "complete entertainer replete with action, emotions, patriotism, humour, thrill, and of course, the star power of Shah Rukh Khan." Sukanya Verma of Rediff gave the film a rating of 4 out of 5 stars and wrote "Shah Rukh Khan's weathered intensity, grizzly charisma and trademark wit lends Pathaan 's all-out, devil-may-care antics
3381-489: The film is "a roaring, visual, comic feast where the damsel in distress fights back", giving Ek Tha Tiger 3.5 out of 5 stars. Anupama Chopra of the Hindustan Times also commended the feminist themes, saying "it's such a pleasure to see a Hindi film heroine not [be] a damsel in distress ", while also praising the film's action sequences, giving Ek Tha Tiger 3 out of 5 stars. Jahanavi Samant of Mid-Day gave
3450-462: The film the same rating and criticised its tone as being inconsistent, with " Ek Tha Tiger [being] unable to decide whether it is spy action or a love saga". Ronnie Scheib of Variety gave a positive review, praising the performances of the leads and film's production aesthetic, noting "Kaif impresses in her action-heroine debut, while Salman Khan's thinking-on-his-feet immediacy adds depth to his usual macho muscle. Local audiences will no doubt derive
3519-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
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#17327722553793588-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
3657-408: The highest-grossing Indian films of all time. Pathaan , an exiled RAW agent is assigned to take down Jim, a former RAW agent-turned-leader of "Outfit X", a private terror organization that is planning to spread a deadly lab-generated virus dubbed "Raktbeej" across India. Pathaan is the fourth installment in the shared universe directed by Siddharth Anand, and the first spy universe film to feature
3726-510: The idea of merging these films and creating a shared universe by crossing over the characters who all belong to the RAW. However, War was still made as a standalone film without directly connecting to the first two Tiger films—supporting the idea of creating a proper foundation for the War characters before a proper crossover. Pathaan (2023) starring Shah Rukh Khan as the titular character and
3795-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
3864-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
3933-410: The past assigned his pregnant wife Shaheen, the task of killing an Indian General who was to sign a peace treaty with Pakistan; but his plan was ruined when she was killed by Tiger. Wanting revenge from Tiger and Zoya, he kidnaps their son Junior , and blackmails them to steal nuclear weapons codes and later frames them as traitors. He ultimately wants to bring dictatorship in Pakistan by dismissing
4002-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
4071-416: The shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes the financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of
4140-482: The starting of a new franchise for the Yash Raj Films banner". Writing for India TV , Sonal gave the film 3.5 stars, writing, "Hrithik Roshan, Tiger Shroff of Abbas-Mustan kinda twists, turns, characters, situations, logic, gravity, physics, chemistry, and some Ekta Kapoor-esque tricks all tossed together to make a visually spectacular concoction". The Times of India rated it three stars out of five and felt
4209-463: The success of the previous films, and was directed by Siddharth Anand, starring Hrithik Roshan, Tiger Shroff and Vaani Kapoor in lead roles. It was released on 2 October 2019, coinciding with the Gandhi Jayanti . Proving to be similarly successful to the first entry in the series, the film emerged as a huge box office success, becoming the highest-grossing Bollywood film of 2019 and one of
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#17327722553794278-475: The successful prevention of the Raktbeej pandemic, Pathaan was reinstated in R&;AW and appointed as the head of the J.O.C.R. unit. In a subsequent mission, Pathaan executed a high-risk operation to rescue his fellow agent Tiger from a Pakistani prison. Employing a combination of strategic distractions and combat skills, he successfully facilitated Tiger's escape, culminating in a dramatic helicopter pursuit and
4347-547: The title "Pathaan," meaning "Hero," and he pledged to celebrate Eid with them annually. In 2020, following a debilitating injury sustained during a mission in Myanmar , Pathaan envisioned the establishment of the Joint Operations and Covert Research (J.O.C.R.) unit. This special task force was designed to include soldiers who had been injured in service yet remained committed to their nation. The inaugural members of
4416-443: The work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having the release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however
4485-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
4554-626: Was composed by Pritam , with the lyrics written by Irshad Kamil and Amitabh Bhattacharya . It is the most expensive Yash Raj Films project to date, budgeted at an estimated amount of ₹ 300 crore. In April 2023, the sixth installment of the shared universe and sequel to War, titled War 2 was announced by Yash Raj Films. Hrithik Roshan reprises his role, whilst N. T. Rama Rao Jr. and Kiara Advani were cast in other roles. The film will be directed by Ayan Mukerji , replacing Siddharth Anand . Principal photography commenced in October 2023. War 2
4623-409: Was established by crossing over common plot elements, settings, cast, and characters. The first film Ek Tha Tiger (2012) and its sequel Tiger Zinda Hai (2017) centre on a fictional RAW agent played by Salman Khan . War (2019) tells the story of a RAW agent played by Hrithik Roshan who goes rogue. Before making War , producer Aditya Chopra and director Siddharth Anand came up with
4692-447: Was present with 30 children at a madrasa . Upon realizing the danger, Pathaan intervened by retrieving the teacher's phone and discarding it far from the site, thereby diverting the missile's trajectory. Despite successfully saving the lives of the children and their teacher, Pathaan sustained severe injuries from the blast, resulting in a month-long coma . Upon awakening, he was cared for by the villagers he had saved, who honored him with
4761-543: Was rumored that Salman Khan and Shah Rukh Khan would unite for a standalone film. There rumors were confirmed by Salman Khan in December 2021. It was announced on 6 April 2023 under the working title of Tiger vs Pathaan , the ninth installment of the shared universe. It will be directed by Siddharth Anand as announced on 6 April 2023. The film is scheduled to go on floors in 2026 and will theatrically release in 2027. Avinash Singh Rathore , known by his codename Tiger ,
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