61-795: Yahoo! Australia (formerly Yahoo7 between 2006 and 2018) is the Australian subsidiary of global internet company Yahoo! Originally a 50/50 joint venture between Yahoo! and Seven West Media , it has been a 100% subsidiary of Verizon Media since March 2018. Yahoo! is a web portal , providing email, online news and lifestyle content, as well as weather, travel and retail comparison services. Yahoo!'s services originally came to Australia in 1997 with Yahoo! Australia launching on 1 September that year. Seven Media Group founded i7 in September 2000 as their online service. In October 2001, Seven partnered with internet service provider AOL and established
122-573: A "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels . Yahoo was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory. Yahoo soon became
183-616: A collaboration with BetMGM. BuzzFeed acquired HuffPost from Yahoo in November 2020, in a stock deal with Yahoo as a minority shareholder. The NFL partnered with Yahoo in 2020, to introduce a new "Watch Together" function on the Yahoo Sports app for interactive co-viewing through a synchronized livestream of local and primetime NFL games. The Paley Center for Media collaborated with Verizon Media to exclusively stream programs on Yahoo platforms beginning in 2020. Yahoo became
244-541: A combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements. Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets. For instance,
305-553: A design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom) govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not 'make claim' to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds. In some countries, especially civil law countries,
366-470: A differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Innovators in
427-628: A final distribution in October 2020. In September 2021, investment funds managed by Apollo Global Management acquired 90% of Yahoo. In November 2021, Yahoo announced that it was ending operations in mainland China due to the increasingly challenging business and legal environment. Previously, the company discontinued China Yahoo Mail on August 20, 2013. In 2023, Yahoo announced that it would cut 20% of its workforce. The move followed mass layoffs from other tech giants including Google , Microsoft , Twitter, Inc , Meta , and Amazon . The company
488-530: A greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for
549-601: A joint venture called AOL7 in an attempt to boost the i7 platform. However, the partnership was unsuccessful with AOL reporting its biggest quarterly loss in U.S. history in April 2002, and Seven and AOL later selling the venture to Primus Telecommunications in February 2004. i7 was replaced by Seven's new website, Seven.com.au , soon afterwards. Yahoo7 was founded in January 2006 as a cross-media entity which would expand
610-416: A limited period of time after airing. The free service allowed users to watch a range of video content on demand, full length episodes from Channel Seven, 7mate and other content partners. Yahoo! also hosts a localised version of its Yahoo! communication and search as well as other vertical search services such as Yahoo Answers . From its creation in 2006 until late 2014, Yahoo7 used a logo identical to
671-404: A logo lock-up, so named because elements are "locked" together and should not be broken apart or resized individually. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years since the rise of
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#1732772349680732-589: A logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank Credit Agricole , the Dutch clothing retailer C&A , and the US software corporation CA Technologies , but only one can have the Internet domain name CA.com. In today's digital interface adaptive world,
793-610: A logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter , Facebook , LinkedIn , and Google+ use such logos. Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register
854-588: A media release that the Yahoo7 entity would provide a "leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives". In December 2006, Yahoo7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra . The venture was rebranded as Yahoo! New Zealand in April 2011 after Telecom sold its 49% share back to Yahoo7. In recent years, Yahoo7 has made
915-749: A name written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general proprietary nature of a product in both markets. In non-profit areas, the Red Cross (varied as the Red Crescent in Muslim countries and as the Red Star of David in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among
976-582: A new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe 's dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or
1037-410: A number of online sections which collate and augment content from various media outlets. Yahoo! also publishes an increasing volume of online-only content particularly lifestyle journalism and rich media published through the lifestyle section. In January 2010, Yahoo! launched Plus7 , an online catch-up portal for viewers to stream select TV shows with locked commercials and Seven News updates for
1098-557: A role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Choosing an organisation's logo color
1159-411: A series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010 and acquired Australian group buying site Spreets for $ 40m in early 2011. Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition. In March 2018, Seven West Media sold its 50% stake in Yahoo7 to Oath . This
1220-402: A visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank , are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in
1281-405: A website affiliated with Occupy Wall Street protests were raised, Yahoo responded with an apology and explained it as an accident. On September 11, 2001, Yahoo announced its partnership with FIFA for the 2002 FIFA World Cup and 2006 FIFA World Cup tournaments. It was one of FIFA's 15 partners at the tournaments. The deal included co-branding the organization's websites. Yahoo sponsored
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#17327723496801342-678: A website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory , organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" and became known as the Yahoo Directory . The "yahoo.com" domain was registered on January 18, 1995. The word "yahoo" is a backronym for " Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how
1403-425: A word. By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram ". Numerous inventions and techniques have contributed to
1464-496: Is a graphic mark, emblem , or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark . In the days of hot metal typesetting , a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond ), as opposed to a ligature , which is two or more letters joined, but not forming
1525-587: Is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play
1586-514: Is an American web services provider. It is headquartered in Sunnyvale, California , and operated by the namesake company Yahoo! Inc. , which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon . It provides a web portal , search engine Yahoo Search , and related services, including My Yahoo , Yahoo Mail , Yahoo News , Yahoo Finance , Yahoo Sports and its advertising platform, Yahoo Native . Yahoo
1647-412: Is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011). Designing a good logo often requires involvement from a marketing team teaming with
1708-406: Is despite earlier reports where Oath would sell their stake. By this time, Seven was in the process of uncoupling its services from Yahoo7, through the establishment of 7plus replacing Plus 7, 7NEWS.com.au becoming the home for Seven News , and their travel website: 7Travel . Yahoo! derives its content from a variety of news and online media sites, as well as third-party content. The company runs
1769-499: Is set to lay off roughly 1,000 staff members of their 8,600 workers. Eleven chief executives and interim leaders have led the Yahoo companies since 1995. They are: For a list of all current and defunct services offered by Yahoo, see List of Yahoo-owned sites and services . On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts, one of
1830-679: The 2012 Sundance Film Festival . NBC Sports Group aligned with Yahoo Sports the same year with content and program offerings on mobile and desktop platforms. Yahoo announced television video partnerships in 2013 with Condé Nast , WWE , ABC NEWS , and CNBC . Yahoo entered into a 10-year collaboration in 2014, as a founding partner of Levi's Stadium , home of the San Francisco 49ers . The National Basketball Association partnered with Yahoo Sports to stream games, offer virtual and augmented-reality fan experiences, and in 2018 NBA League Pass . Yahoo Sportsbook launched in November 2019,
1891-632: The Library of Congress and the fashion brand Armani Exchange . Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design . He designed many posters and corporate identities, including the famous logos for IBM , UPS , and ABC . The third pioneer of corporate identity design is Saul Bass . Bass was responsible for several recognizable logos in North America, including both
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1952-650: The Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar , which is the firm responsible for many iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for
2013-474: The Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with
2074-414: The threshold of originality required for copyright protection can be quite high, so a logo that contains simple geometric shapes or text might not be eligible for copyright protection although it can be protected as a trademark. For many teams, a logo or " crest " is an important way to recognize a team's history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with
2135-486: The Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color
2196-487: The French tire manufacturer Michelin introduced the Michelin Man , a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV , Nickelodeon , Google , Morton Salt , and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting. A company that uses logotypes (wordmarks) may desire
2257-406: The Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of
2318-544: The Yahoo workforce. On July 25, 2016, Verizon Communications announced the acquisition of Yahoo's core Internet business for $ 4.83 billion. The deal excluded Yahoo's 15% stake in Alibaba Group and 35.5% stake in Yahoo Japan . On February 21, 2017, as a result of the Yahoo data breaches , Verizon lowered its purchase price for Yahoo by $ 350 million and reached an agreement to share liabilities regarding
2379-629: The best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos. Branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text
2440-487: The bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Although Microsoft increased its bid to $ 47 billion, Yahoo insisted on another 10%+ increase to the offer and Microsoft cancelled the offer in May 2008. Carol Bartz , who had no previous experience in Internet advertising, replaced Yang as CEO in January 2009. In September 2011, after failing to meet targets, she
2501-417: The boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters . The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to
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2562-589: The common red logo of the time, with the addition of the Seven Network logo and an identical red colouring. This logo was replaced with the updated Yahoo! logo introduced to the United States in 2013, but included the Seven Network logo. 33°51′21″S 151°12′13″E / 33.855927°S 151.203625°E / -33.855927; 151.203625 Yahoo! Yahoo ( / ˈ j ɑː h uː / , styled yahoo ! in its logo )
2623-585: The company stated that all 3 billion of its user accounts were affected by the August 2013 theft. On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistleblower website " Cryptome " for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers. After some concerns over censorship of private emails regarding
2684-411: The company. On May 13, 2012, Thompson was fired and was replaced on an interim basis by Ross Levinsohn , recently appointed head of Yahoo's new Media group. Several associates of Third Point Management , including Daniel S. Loeb were nominated to the board of directors . Thompson's total compensation for his 130-day tenure with Yahoo was at least $ 7.3 million. On July 15, 2012, Marissa Mayer
2745-504: The contemporary logo, including cylinder seals ( c. 2300 BCE ), coins ( c. 600 BCE ), trans-cultural diffusion of logographic languages, coats of arms , watermarks , silver hallmarks , and the development of printing technology . As the Industrial Revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to
2806-468: The content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media ). Yahoo7's logo incorporates Yahoo! branding with Seven West Media's red "7". Yahoo7 replaced Yahoo!'s Australian and New Zealand websites which had been in operation since September 1997, taking on the majority of Seven's online operations in the process. Ryan Stokes, current chairman of Seven's Pacific Magazines division, said in
2867-590: The crawler-based search engine underlying the Directory with Inktomi . Yahoo's two biggest acquisitions were made in 1999: Geocities for $ 3.6 billion and Broadcast.com for $ 5.7 billion. Its stock price skyrocketed during the dot-com bubble , closing at an all-time high of $ 118.75/share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $ 8.11 on September 26, 2001. Yahoo began using Google for search in June 2000. Over
2928-425: The data breaches. On June 13, 2017, Verizon completed the acquisition of Yahoo and Marissa Mayer resigned. Yahoo, AOL, and HuffPost were to continue operating under their own names, under the umbrella of a new company, Oath Inc., later called Verizon Media . The parts of the original Yahoo! Inc. which were not purchased by Verizon Communications were renamed Altaba , which was later liquidated, making
2989-491: The first popular online directory and search engine on the World Wide Web . Yahoo grew rapidly throughout the 1990s. Yahoo became a public company via an initial public offering in April 1996 and its stock price rose 600% within two years. Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including Excite , Lycos , and America Online . By 1998, Yahoo
3050-423: The graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark. In 1898,
3111-520: The largest breaches reported to date. The United States indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack. On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts. The company stated that hackers had utilized stolen internal software to forge HTTP cookies . On October 3, 2017,
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#17327723496803172-735: The main sponsor for the Pramac Racing team and the first title sponsor for the 2021 ESport/MotoGP Championship season. Yahoo, the official partner for the September 2021 New York Fashion Week event also unveiled sponsorship for the Rebecca Minkoff collection via a NFT space. In September 2021, it was announced that Yahoo partnered with Shopify , connecting the e-commerce merchants on Yahoo Finance, AOL and elsewhere. Logo A logo (abbreviation of logotype ; from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint')
3233-599: The month, more people in the U.S. visited Yahoo websites than Google; the first time that Yahoo outperformed Google since 2011. The data did not count mobile usage, nor Tumblr. Mayer also hired Katie Couric to be the anchor of a new online news operation and started an online food magazine. However, by January 2014, doubts about Mayer's progress emerged when Mayer fired her own first major hire, Henrique de Castro. On December 12, 2014, Yahoo acquired video advertising provider BrightRoll for $ 583 million. On November 21, 2014, Yahoo acquired Cooliris . In August 2023, it
3294-450: The next four years, it developed its own search technologies, which it began using in 2004 partly using technology from its $ 280 million acquisition of Inktomi in 2002. In response to Google's Gmail , Yahoo began to offer unlimited email storage in 2007. In 2008, the company laid off hundreds of people as it struggled from competition. In February 2008, Microsoft made an unsolicited bid to acquire Yahoo for $ 44.6 billion. Yahoo rejected
3355-596: The visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,
3416-447: Was announced Yahoo had acquired the San Francisco -headquartered social investing platform, Commonstock. In April 2024, it was announced Yahoo had acquired the AI -driven news aggregator app, Artifact . By December 2015, Mayer was criticized as performance declined. Mayer was ranked as the least likable CEO in tech. On February 2, 2016, Mayer announced layoffs amounting to 15% of
3477-551: Was appointed president and CEO of Yahoo, effective July 17, 2012. In June 2013, Yahoo acquired blogging site Tumblr for $ 1.1 billion in cash, with Tumblr's CEO and founder David Karp continuing to run the site. In July 2013, Yahoo announced plans to open an office in San Francisco. On August 2, 2013, Yahoo acquired Rockmelt ; its staff was retained, but all of its existing products were terminated. Data collated by comScore during July 2013 revealed that, during
3538-409: Was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google . In January 1994, Jerry Yang and David Filo were electrical engineering graduate students at Stanford University , when they created
3599-551: Was fired by chairman Roy J. Bostock ; CFO Tim Morse was named as Interim CEO of the company. In April 2012, after the appointment of Scott Thompson as CEO, several key executives resigned, including chief product officer Blake Irving . On April 4, 2012, Yahoo announced 2,000 layoffs, or about 14% of its 14,100 workers by the end of year, expected to save around $ 375 million annually. In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized
3660-407: Was the most popular starting point for web users, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day, triple that of rival Excite. It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail , which was then renamed to Yahoo Mail. In 1998, Yahoo replaced AltaVista as
3721-564: Was written in Spencerian Script , which was a popular writing style when the Coca-Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design . A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in
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