Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue ), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
83-813: AT&T Stadium is a retractable roof stadium in Arlington, Texas , United States. It serves as the home of the Dallas Cowboys of the National Football League (NFL), and was completed on May 27, 2009. It is also the home of the Cotton Bowl Classic , the Big 12 Championship Game , and the Southwest Classic . The stadium is one of 11 US venues set to host matches during the 2026 FIFA World Cup . The facility, owned by
166-463: A title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021,
249-557: A 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to
332-481: A bar or restaurant a retractable roof measuring 20' by 30'; and a meeting hall a 50' by 100' bi-parting-over-stationary. Stadium retractable roofs are generally used in locales where inclement weather, extreme heat, or extreme cold are prevalent during the respective sports seasons, in order to allow for playing of traditionally outdoor sports in more favorable conditions, as well as the comfort of spectators watching games played in such weather. Unlike their predecessors,
415-476: A championship game. However, the NCAA would later change its rules and allow a conference championship game regardless of the number of members of said conference. WrestleMania 32 was the 32nd annual WrestleMania professional wrestling pay-per-view (PPV) and livestreaming event produced by WWE. It took place on April 3, 2016. The Arkansas Razorbacks vs. Texas A&M Aggies football rivalry, which began in 1903,
498-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium
581-563: A field cost prohibitive. Installations throughout the world employ a variety of different configurations and styles. The first retractable roof sports venue was the now-demolished Civic Arena in Pittsburgh , Pennsylvania , United States. Constructed in 1961 for the Pittsburgh Civic Light Opera , the arena was home to minor league basketball, college basketball, and minor league ice hockey teams before becoming
664-541: A fully functional retractable roof at its debut in 1989 . Architecturally speaking, retractable roofs vary greatly from stadium to stadium in shape, material and movement. For example, American Family Field has a fan style roof, while Toyota Stadium in Japan has an accordion -like roof. Most retractable roofs are made of metal, while some, such as the roof of State Farm Stadium , are made of water-resistant fabric. Although each retractable roof differs in these aspects,
747-643: A joint business venture called Legends Hospitality Management LLC that would operate the concessions and merchandising sales at the new Cowboys stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York , along with the stadiums of the Yankees' minor league affiliates. Former Pizza Hut President Michael Rawlings will run the company from its new headquarters in Newark, New Jersey . The company
830-565: A large entertainment venue. The stadium seats 80,000 people, but can be reconfigured to hold over 100,000 people by the use of standing room, making it the largest stadium in the NFL by seating capacity . Additional attendance is made possible by the Party Pass (open areas) sections behind the seats in each end zone that are positioned on a series of six elevated platforms connected by stairways. The record attendance for an NFL regular season game
913-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept
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#1732782609520996-670: A new Guinness World Record. The East squad prevailed with a 141–139 victory over the West. AT&T Stadium was the site of the 2009 and 2010 Big 12 Championship Games , the last two held prior to the 2010–13 Big 12 Conference realignment . On December 5, 2009, the Texas Longhorns defeated the Nebraska Cornhuskers 13–12 in the 2009 Big 12 Championship Game , the first to be held in the stadium with attendance announced at 76,211. The following year, on December 4, 2010,
1079-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it
1162-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.
1245-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses
1328-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since
1411-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from
1494-493: Is a roof system designed to roll back the roof of a structure so that the interior of the facility is open to the outdoors. Retractable roofs are sometimes referred to as operable roofs or retractable skylights . The term operable skylight , while quite similar, refers to a skylight that opens on a hinge, rather than on a track. Retractable roofs are used in residences, restaurants and bars, swim centres, arenas and stadiums, and other facilities wishing to provide protection from
1577-504: Is also the primary attachment point for up to 370,000 pounds (170,000 kg) of concert and theatrical rigging. On August 24, 2013, during a preseason game against the Cincinnati Bengals , Cowboys punter Chris Jones became the second player to hit the scoreboard. He conceded a touchdown on the rekick. Other punters to hit the scoreboard with an in-game kick include Bryan Anger and Jake Camarda . AT&T Stadium's field
1660-642: Is any significant threat of precipitation.) Depending on the stadium, weather or gameplay conditions, and the judgment of the officials, play may or may not continue until the roof is fully closed. If the game begins with the roof closed, it may be opened under some circumstances depending on the venue. If it is closed after the game begins, typically it must remain closed for the duration of the game. Some modern athletic facilities are using less-complex roof systems commonly referred to as open roofs . These are constructed with similar materials as retractable roofs, such as polycarbonate or tempered glass roofs. Hinged at
1743-569: Is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in
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#17327826095201826-641: Is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by the Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed
1909-420: Is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or,
1992-563: Is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with the opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it
2075-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it
2158-603: The Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name
2241-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of
2324-466: The NFL and MLB , as well as from stadium to stadium. In general, if a game begins with the roof open and weather conditions become less favorable, the home team may, with the approval of the field officials and visiting team, request the roof be closed. (Such a scenario is generally rare, due to the accuracy of modern weather forecasting and a general err on the side of caution that keeps a roof closed if there
2407-581: The Oklahoma Sooners and Nebraska Cornhuskers rekindled their rivalry as the Sooners won 23–20 in the final Big 12 Championship game until the 2017 season. The stadium was scheduled to host the games through the 2013 season, but the realignment of the Big 12 Conference to 10 teams meant they were not allowed to host a championship game because of NCAA rules requiring conferences to have at least 12 teams divided into two divisions in order to stage
2490-594: The State Fair of Texas , the series returned to AT&T Stadium for the 2011 and 2012 games. The series' neutral site contract at AT&T Stadium could continue until 2014. AT&T Stadium will host multiple matches during the 2026 FIFA World Cup , which will be organized and hosted across the United States , Canada and Mexico . It is also one of two venues in Texas which have been selected to host matches,
2573-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except
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2656-844: The district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since the early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for
2739-420: The domes built primarily during the 1960s, 1970s, and early 1980s, retractable roofs also allow for playing of the same traditionally outdoor sports in outdoor conditions when the weather is more favorable. Another purpose of retractable roofs is to allow for growth of natural grass playing fields in environments where extreme hot and/or cold temperatures would otherwise make installation and maintenance of such
2822-445: The 175 feet (58 yd) twin video screens that comprise the length of the scoreboard are actually larger than the court. The video boards have since been surpassed in size, including at several other NFL stadiums, but remain among the largest in the world . On February 14, 2010, the stadium hosted the 2010 NBA All-Star Game . With an announced crowd of 108,713, the game became the highest-attended basketball game in history, setting
2905-610: The City of Arlington, has also been used for a variety of other activities, such as concerts, basketball games, soccer, college and high-school football contests, rodeos , motocross , Spartan Races and professional wrestling . It replaced the partially covered Texas Stadium , which served as the Cowboys' home from 1971 through the 2008 season. The stadium is widely referred to as Jerry World and The Death Star after Dallas Cowboys owner Jerry Jones , who originally envisioned it as
2988-861: The Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of the New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally,
3071-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to
3154-540: The November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to
3237-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt
3320-582: The United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as
3403-542: The University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is the Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after
AT&T Stadium - Misplaced Pages Continue
3486-493: The attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in
3569-487: The ball being thrown to them due to the glare, and kick/punt returners have complained about being unable to see the ball being kicked towards them. In a 2024 game against the Philadelphia Eagles , Cowboys wide receiver CeeDee Lamb appeared to miss a potential touchdown throw from quarterback Cooper Rush due to the sunlight glare. In a postgame interview, Lamb stated: "I couldn’t see the ball. Couldn’t see
3652-418: The ball, at all. The sun." When asked if he was in favor of using the stadium's existing curtains to block the sunlight (which are used for other non-football events), Lamb responded: "Yes. One thousand percent." When asked about the sunlight issue, Jerry Jones stated: "We do know where the damn sun's going to be at our own stadium", and when asked about closing the existing curtains during games, Jones rejected
3735-408: The board, and other NFL punters have suggested that the board may pose a problem for longer hang-time punts. The screen was retrofitted with 16 custom winches using 11,000 feet (3,400 m) of 1.5 inches (3.8 cm) domestic galvanized wire rope to transport the video board in time to make room for U2's massive set during their 360° Tour , and was moved back down after the concert. The video board
3818-499: The building where direct sunlight is not an issue. AT&T Stadium does have curtains, which are used for other events but never closed during Cowboys games. As a result, during Sunday Cowboys games that start in the late afternoon timeslot (typically either 3:05 or 3:25 PM local time), the sunset has created a glare that shines through the stadium's windows behind the west end zone, which have at times interfered with players' vision. Wide receivers have complained about being unable to see
3901-480: The design team at HKS Architects for the project was Bryan Trubey , who has stated that the overarching concept for the stadium was "...that this should not be just a stadium, but should almost be built like a civic structure." A pair of nearly 300 ft (91 m)-tall arches spans the length of the stadium dome (one of the tallest domes in the world), anchored to the ground at each end. The new stadium also includes "more than 3,000 Sony LCD displays throughout
3984-573: The elements, as well as the option of having an open roof during favourable weather. The United States Patent and Trademark Office (USPTO) records show that David S. Miller, founder of Rollamatic Retractable Roofs, filed U.S. patent 3,277,619 in August 1963 for "a movable and remotely controllable roof section for houses and other types of buildings". While any shape is possible, common shapes are flat, ridge, hip-ridge, barrel and dome. A residence might incorporate one or more 3' by 5' retractables;
4067-793: The facility. A permanent, fixed roof was installed in 1998. The Centre Court at the National Tennis Centre , now called the Rod Laver Arena, in Melbourne, Australia opened in January 1988. It was the first retractable roof system installed in a Grand Slam tennis venue. The roof enables matches to continue during rain, extreme heat, and in the presence of smoke from bushfires in surrounding regions. The Rogers Centre (formerly known as SkyDome) in Toronto , Ontario had
4150-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example
4233-710: The home of the Pittsburgh Penguins of the National Hockey League (NHL) and Pittsburgh Pipers of the American Basketball Association (ABA) in 1967, as well as hosting over a dozen regular season National Basketball Association (NBA) games in the 1960s and 1970s. The arena's dome-shaped roof covered 170,000 square feet (16,000 m ) and was made up of eight equal segments constructed from close to 3,000 tons of steel, in which six segments could retract underneath
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#17327826095204316-476: The idea, saying, "Well, let's just tear the damn stadium down and build another one? You kidding me?...Everybody's got the same thing...Every team that comes in here has the same issues. They know where the sun's going to be. Every team has the same thing." Ironically, the Cowboys had to jury-rig a shade for Coach Mike McCarthy's press conference the day after Lamb's comments, as the sun was shining right into his eyes. Retractable roof A retractable roof
4399-413: The increase of the city's sales tax by 0.5%, the hotel occupancy tax by 2%, and car rental tax by 5%. The City of Arlington provided over $ 325 million (including interest) in bonds as funding, and Jones covered any cost overruns. Also, the NFL provided the Cowboys with an additional $ 150 million loan, following its policy for facilitating financing for the construction of new stadiums. The lead architect on
4482-407: The large capacity and retractable roof make it an ideal venue for boxing events throughout the year. Many of the sport's biggest stars including Manny Pacquiao and Canelo Álvarez have headlined championship bouts there. AT&T Stadium hosted WWE 's WrestleMania 32 on April 3, 2016. It was the third WrestleMania to be hosted in Texas. The area also hosted activities throughout the region for
4565-635: The luxury suites, concourses, concession areas and more, offering fans viewing options that extend beyond the action on the field". It also houses a center-hung Mitsubishi video display board that was the largest HDTV screen in the world at the time of their installation. It has since been surpassed in size by the Panasonic "Big Hoss" video board (218 feet (66 m) wide and 94.6 feet (28.8 m) tall) at Texas Motor Speedway . Glass doors, allowing each end zone to be opened, were designed and constructed by Dallas-based Haley-Greer glass systems. The retractable roof
4648-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for
4731-505: The naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice
4814-580: The naming rights, the other being Jones AT&T Stadium in Lubbock, Texas . Guinness World Records was on hand at the September 28, 2009, game against the Carolina Panthers to award certificates to the chairman of Mitsubishi Electric and Cowboys owner Jerry Jones for the world's largest HD video display . For basketball events played the stadium, such as the 2010 NBA All-Star Game ,
4897-598: The other being NRG Stadium in Houston . The stadium will undergo renovations in the years prior to the start of the tournament. The stadium will temporarily change its name to "Dallas Stadium" in accordance with FIFA's policy on corporate sponsored names. The stadium will host nine matches, the most of any venue in the tournament. The matches include five group stage matches, two Round of 32 matches, one Round of 16 match, and one semifinal match. The stadium has hosted multiple world championship boxing fights since its opening, as
4980-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry
5063-599: The purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently,
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#17327826095205146-513: The remaining two, supported by a 260-foot (79 m) long exterior cantilevered arm. Olympic Stadium in Montreal , Quebec was slated to be the first outdoor retractable roof stadium at its debut for the 1976 Summer Olympics . However, plagued by construction problems, the roof was not installed until 1987, and was not retractable until 1988. Even then, movement of the roof was impossible in high wind conditions, and technical problems plagued
5229-429: The replacement service offers connections at CentrePort/DFW Airport station, it does not operate on Sundays. Since its opening, the unorthodox size and positioning of the video boards above the field has been the source of controversy, specifically due to its interference with punts on multiple occasions. During the stadium's first preseason game, on August 21, 2009, a punt by Tennessee Titans punter A. J. Trapasso hit
5312-536: The roof of T-Mobile Park is unique in that it is the only one in North America that does not form a climate-controlled enclosure when in the extended position; rather, it acts as an "umbrella" to cover the playing field and spectator areas during inclement weather, with no side walls enclosing the stadium. In North American major sports leagues , specific rules exist governing the movement of retractable roofs before and during gameplay. These rules vary between
5395-407: The scoreboard. By rule, the down was replayed. Jerry Jones later remarked that Trapasso was trying to hit the scoreboard, saying, "If you look at how you punt the football , unless you're trying to hit the scoreboard, you punt the ball to get downfield. You certainly want to get some hangtime, but you punt the ball to get downfield, and you sure don't punt the ball down the middle. You punt it off to
5478-409: The side." Whether the screen would affect an opposing team's punting strategy has been debated. For teams with strategies centered on maximizing hang time, physicist Christopher Moore of Longwood University has shown via computer simulation that well-kicked punts have the potential to hit the screen no matter the field position. Trapasso disputed Jones' suggestion that he was intentionally trying to hit
5561-726: The stadium acquired Sky Mirror , a sculpture by Anish Kapoor . It sits in a plaza outside the east end of the stadium. The fees for premium parking at Dallas Cowboys games are estimated at $ 75 per game, based on season ticket holder parking charges. The fees to park at major concerts and other sporting events will be nearly $ 40 per space at the new stadium. A shuttle operates between the T&;P Station and AT&T Stadium for all Cowboys regular season and postseason games and selected college football games, which averages approximately 900 riders per game. For special events like Super Bowl XLV parking prices can increase to as much as $ 990. The stadium
5644-517: The stadium to host a variety of events from concerts, dirt bike races, and monster truck rallies to college football, basketball, and soccer games. Although the stadium had yet to sell naming rights , many fans started referring to the project with various nicknames such as "Jerry World", the " Death Star ", "The Palace in Dallas" (for which announcer Bob Costas was criticized by the Arlington mayor), "Cowboys Cathedral", "Jerrassic Park" and others. There
5727-465: The stadium, the roof (membrane installed by K Post Company of Dallas) will look very similar to the Texas Stadium roof, with its trademark hole. However, it can be covered by the retractable roof panel to protect against the elements. The football turf field was built by Hellas Construction, which developed a special SoftTop Convertible Turf system that has 26 interchangeable panels to allow
5810-422: The structure's gutters, open roofs fully close and open by the mechanics of a rack and pinion system or a push/pull drive system. Open roofs are typically seen at smaller athletic venues such as country clubs and universities, and also in the construction of commercial greenhouses and garden centres for climate control purposes. Naming rights The distinctive characteristic for this type of naming rights
5893-573: The title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to the Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained
5976-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled
6059-611: The week-long celebration leading up to WrestleMania itself. 101,763 people attended the event breaking the previous WrestleMania attendance record set at WrestleMania III . On April 2 and 3, 2022, the stadium hosted WrestleMania 38 . 131,372 people attended the two night event. AT&T Stadium has hosted a round of the AMA Supercross Championship since 2010, replacing Texas Stadium, which had been host since 1975. On October 20, 2008, Cowboys owner Jones and New York Yankees owner George Steinbrenner announced
6142-463: Was also a petition by some fans to have the stadium named after longtime Cowboys' coach Tom Landry . On May 13, 2009, Jerry Jones announced the official name as Cowboys Stadium. On July 25, 2013, Jerry Jones announced that the Dallas Cowboys had agreed to grant naming rights to AT&T . The name change from Cowboys Stadium to AT&T Stadium took effect immediately. The sponsorship deal
6225-586: Was also backed by Wall Street investment firm Goldman Sachs and Dallas private equity firm CIC Partners LP . The Jones family commissioned 18 contemporary artists to create site-specific artworks for the stadium. The stadium features paintings, sculptures, and installations by Franz Ackermann , Doug Aitken , Ricci Albenda , Mel Bochner , Daniel Buren , Olafur Eliasson , Teresita Fernandez , Wayne Gonzales , Terry Haggerty, Trenton Doyle Hancock , Jacqueline Humphries, Jim Isermann , Annette Lawrence, Dave Muller , Gary Simmons , and Lawrence Weiner . In 2013,
6308-399: Was constructed on an east-west orientation, and despite being a domed stadium, it features large glass windows behind both end zones. The majority of NFL stadiums are built with the field set in a north-south orientation to avoid sun glare. For stadium sites which require an east-west layout, teams either use curtains or other obstructions to keep out the sun, or limit large windows to sides of
6391-454: Was designed by structural engineering firm Walter P Moore and the systems were implemented by mechanization consultants Uni-Systems . The electrification of Cowboys Stadium's retractable roof was developed by VAHLE, Inc. These kinetic architecture fundamentals are employed to create quick conversions of the facility to accommodate a variety of events. When the design was officially unveiled on December 12, 2006, it showed that from inside
6474-840: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in
6557-714: Was moved from Arlington to College Station due to the COVID-19 pandemic . In 2009, the Big 12 Conference game between the Baylor Bears and Texas Tech Red Raiders was held at Cowboys Stadium, the first time in the series the match-up was held on a neutral site. The game was the highest attended in the series' history, with 71,964 in attendance. After the 2010 game was held at the Cotton Bowl in Fair Park, Dallas during
6640-657: Was only accessible via the weekday-only Metro Arlington Xpress (MAX) bus system; a 0.4 mi (0.64 km) walk from the Collins and Andrews stop that connected with the Trinity Rail Express (TRE) station at CentrePort/DFW Airport . The bus system was an experimental program operated by Dallas Area Rapid Transit that commenced in April 2013 and was replaced by a ride-sharing service in December 2017. Although
6723-757: Was renewed in 2009 as the Southwest Classic, and was played at Cowboys Stadium from 2009 through 2011. In 2012, Texas A&M joined Arkansas in the Southeastern Conference , and the series reverted to the schools' home fields, Kyle Field in College Station , Texas for the 2012 game and Donald W. Reynolds Razorback Stadium in Fayetteville , Arkansas in 2013. The Southwest Classic returned to AT&T Stadium in 2014 and will remain there through at least 2024. The 2020 game
6806-419: Was reported to be worth about $ 17–19 million per year. Facility Solutions Group installed the "AT&T Stadium" letters on the top of the stadium. Signage includes two sets of letters 43 feet (13 m) tall stretching 385 feet (117 m). The letters are made of lightweight components and aluminum and are insulated and heated to melt ice and snow. This is one of two major sports venues where AT&T holds
6889-441: Was set in 2009 with a crowd of 105,121. It also has twin video boards that are among the largest high-definition video screens in the world . Originally estimated at $ 650 million, the stadium's actual construction cost rose to $ 1.15 billion, making it one of the most expensive sports venues ever built. To aid Cowboys owner and general manager, Jerry Jones, in paying the construction costs of the new stadium, Arlington voters approved
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