The California Bowl (later the California Raisin Bowl ) was a post-season college football bowl game played annually at Bulldog Stadium in Fresno, California , from 1981 to 1991. The game featured the champions of the Big West Conference (known prior to 1988 as the Pacific Coast Athletic Association) and the Mid-American Conference .
4-667: In 1988, the California Raisin Advisory Board purchased the naming rights to the bowl. The game was dealt a severe blow in 1992 when Fresno State moved to the Western Athletic Conference . The MAC and Big West then moved their tie-ins to Las Vegas, Nevada and created the Las Vegas Bowl . The California Bowl made plans to hold the 1992 game without tie-ins, but was unable to find a new sponsor. When organizers came up short of
8-713: A $ 1.75 million fundraising goal, the NCAA pulled the bowl's certification. It has never returned. * UNLV won this game, but subsequently forfeited its entire schedule due to the use of ineligible players earlier in the season. San Jose State (2–2) Cal State Fullerton (0–1) UNLV (0–1) Toledo (2–0) Eastern Michigan (1–0) Northern Illinois (1–0) Ball State (0–1) Central Michigan (0–1) Miami (OH) (0–1) Western Michigan (0–1) California Raisin Advisory Board The California Raisin Advisory Board (or CALRAB )
12-654: The United States Department of Agriculture . Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. CALRAB was closed on July 31, 2002, due to disagreements with raisin producers over the fairness of required payments to the organization. In 1998, the California Raisin Marketing Board, funded by raisin growers,
16-474: Was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop. The group became most noted from 1986 to 2002 for developing an international advertising campaign using The California Raisins claymation characters. The California Raisin campaign was funded by an initial grant of US$ 3 million from
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