A sound bite or soundbite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism , a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions, gone out of their way to prevent sound bites being made from interview audio and video.
16-562: [REDACTED] Look up chowk in Wiktionary, the free dictionary. Chowk may refer to: Website [ edit ] Chowk.com , a website about current affairs, politics and cultural aspects of India and Pakistan Localities [ edit ] In Bangladesh [ edit ] Chowk Bazaar , a bazaar in Lalbagh In India [ edit ] Chowk, Allahabad ,
32-537: A bridge Pakistan Chowk , a culture heritage site in Karachi See also [ edit ] Chowk , 2023 Indian Marathi film by Devendra Gaikwad Chandni Chowk , 1954 Indian film by B. R. Chopra set in Chandni Chowk, Delhi Chowrangi , an Urdu word meaning crossroads Chaunk , a cooking technique and garnish used in the cuisines of India, Bangladesh, and Pakistan Topics referred to by
48-785: A locality/township of Allahabad, Uttar Pradesh Ashram Chowk , an intersection in Delhi Chandni Chowk , a market in Delhi Chandni Chowk metro station, Delhi Chandni Chowk Flyover , a bridge Chandni Chowk (Delhi Assembly constituency) Chandni Chowk (Lok Sabha constituency) Chandni Chowk (Kolkata) Chandni Chowk metro station, Kolkata Chawk Masjid , a mosque in Murshidabad Dharna Chowk, Hyderabad , an area in Hyderabad Hutatma Chowk ,
64-949: A neighborhood in Mumbai Patel Chowk metro station in Delhi Connaught Place, New Delhi Rajiv Chowk metro station Utsav Chowk , a landmark in Navi Mumbai In Pakistan [ edit ] Chowk Azam , a city in Layyah District Chowk Yadgar a square in Peshawar Green Square , an intersection in Mingora Kalma Chowk , a town square and intersection in Lahore Kalma Chowk Flyover ,
80-998: A square in South Mumbai IFFCO Chowk metro station , a metro station in Delhi Jawahar Chowk , an area in Ahmedabad Kali Charan Inter College, a college in Lucknow Kargil Chowk , a war memorial in Patna Lal Chowk , a square in Srinagar Neighbourhoods of Ranchi § Lalpur , an intersection in Ranchi Manek Chowk (Ahmedabad) , a square and market in Ahmedabad Nana Chowk ,
96-417: Is different from Wikidata All article disambiguation pages All disambiguation pages Chowk.com Chowk.com was a website with a focus on the current affairs, politics and cultural aspects of India and Pakistan. Its stated goal is to provoke readers go beyond soundbites and uncover the truth, however uncomfortable. It was also a magazine that aimed to promote discourse between people of
112-439: Is expected to contain sound bites representing both sides of the debate. This technique, however, can lead to biased reporting when a sound bite is selected for sensationalism , or is used to promote the point of view of one individual or group over another. In his book The Sound Bite Society , Jeffrey Scheuer argues that the sound bite was the product of television 's increased power over all forms of communication, and that
128-499: Is open to manipulation , leading to conflict over journalistic ethics . In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage. Politicians began to use PR techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. The term "sound bite"
144-407: The gaffes of his vice presidential running-mate Dan Quayle . In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both print and broadcast journalism , sound bites are conventionally juxtaposed and interspersed with commentary from the journalist to create a news story . A balanced news report
160-548: The subcontinent on various issues which affected their lives. The site appeared to become stale in March 2012. Chowk was launched in 1997 on the 50th independence anniversary of India and Pakistan with the mission to promote and nurture independent voices that question, dissect and examine the social, political, religious and cultural moorings of that region. Chowk's founding team included Safwan Shah, Umair Khan, Saima Shah, Ginni Dhindsa and Radhika Nagpal, who came together in
176-797: The essence of the thought they wished to communicate." The increased use of sound bites in news media has been criticized, and has led to discussions on journalistic and media ethics . According to the Code of Ethics of the Society of Professional Journalists , journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context." Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator Jim DeMint readily admitted this when he said, "There’s
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#1732772728811192-691: The mid-1990s with the idea of a South Asian political and literary online magazine. The site appeared to become stale in March 2012, with archives from 1 September 2012 showing no updates since March 2012. Subsequent archives of the homepage saw the site become unfunctional before showing a controlled site closed message from about 2014. Chowk was updated daily with original articles, opinions, and commentary on current affairs, politics and cultural trends. In addition, Chowk publishes reviews, short stories, and poetry by new, upcoming writers of South Asian origin. Chowk also features services like blogs, photo galleries and discussion forums. Almost all of Chowk content
208-611: The resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse. In contrast, Peggy Noonan feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites—such as " The only thing we have to fear is fear itself ", the most famous phrase in Franklin D. Roosevelt 's first Inaugural Address —were examples of eloquent speakers unselfconsciously and "simply trying in words to capture
224-446: The same term [REDACTED] This disambiguation page lists articles associated with the title Chowk . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Chowk&oldid=1176465098 " Categories : Disambiguation pages Place name disambiguation pages Hidden categories: Short description
240-540: Was coined in the late 1970s, several years before the presidency of Ronald Reagan , who was famous for short, memorable phrases like, " Mr. Gorbachev , tear down this wall !" in reference to the Berlin Wall . During the 1988 United States presidential election , candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns by running a commercial that mocked contender George H. W. Bush 's handlers' frustration over
256-475: Was contributed by its members. Chowk published commentary, analysis and reviews alongside fiction and poetry. Chowk content was regularly republished by news websites, popular South Asian blogs and discussion groups. Columnists at Chowk included: Soundbite Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries
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