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Video on demand ( VOD ) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming , instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers .

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118-520: Craftsy , previously named Bluprint , is an American subscription video on demand service owned by TN Marketing. The service features online courses and other forms of video content surrounding crafts, hobbies, and lifestyle topics, as well as an online store that sells craft supplies and project kits that tie into the service's video content. The service was originally launched in 2011, primarily focused on offering online video courses on crafts-oriented topics, as well as selling crafts products. Within

236-501: A DEC Alpha –based computer for its VOD servers, allowing it to support more than a million users. By 1994 the Oracle scalable VOD system used massively parallel processors to support from 500 to 30,000 users. The SGI system supported 4,000 users. The servers connected to networks of increasing size to eventually support video stream delivery to entire cities. In the UK, from September 1994,

354-408: A network for playback using a media player . Media is transferred in a stream of packets from a server to a client and is rendered in real-time; this contrasts with file downloading , a process in which the end-user obtains an entire media file before consuming the content. Streaming is presently most prevalent in video-on-demand , streaming television , and music streaming services over

472-563: A subscription model that requires users to pay a monthly fee for access to a selection of movies, television shows, and original series. In contrast, YouTube , another Internet-based VOD system, uses an advertising-funded model in which users can access most of its video content free of charge but must pay a subscription fee for premium content. Some airlines offer VOD services as in-flight entertainment to passengers through video screens embedded in seats or externally provided portable media players. Downloading and streaming VOD systems provide

590-575: A subscription business model in which subscribers are charged a regular fee to access unlimited programs. Examples of these services include Netflix , Hulu , Amazon Prime Video , Max , Disney+ , Peacock , Paramount+ , Apple TV+ , Disney+ Hotstar , iQIYI , Star+ , Hayu , BET+ , Discovery+ , Crunchyroll , SonyLIV , ZEE5 , and GulliMax . Near video on demand (NVOD) is a pay-per-view consumer video technique used by multi-channel broadcasters using high-bandwidth distribution mechanisms such as satellite and cable television. Multiple copies of

708-531: A 20-year deal to stream movies on demand over Enron's fiber-optic network. The heavily promoted deal failed, with Enron's share prices dropping following the announcement. In 1998, Kingston Communications became the first UK company to launch a fully commercial VOD service and the first to integrate broadcast television and Internet access through a single set-top box using IP delivery over ADSL. By 2001, Kingston Interactive TV had attracted 15,000 subscribers. After several trials, Home Choice followed in 1999 but

826-648: A VOD service formed a major part of the Cambridge Digital Interactive Television Trial. This provided video and data to 250 homes and several schools connected to the Cambridge Cable network, later part of NTL, now Virgin Media . The MPEG-1 encoded video was streamed over an ATM network from an ICL media server to set-top boxes designed by Acorn Online Media. The trial commenced at a speed of 2 Mbit/s to

944-514: A bandwidth of 1.4   Mbit/s for uncompressed CD audio , while raw digital video requires a bandwidth of 168   Mbit/s for SD video and over 1000   Mbit/s for FHD video. During the late 1990s and early 2000s, users had increased access to computer networks, especially the Internet. During the early 2000s, users had access to increased network bandwidth , especially in the last mile . These technological improvements facilitated

1062-498: A copper telephone cable to provide a VOD service of acceptable quality as the required bandwidth of a digital television signal is around 200   Mbps , which is 2,000 times greater than the bandwidth of a speech signal over a copper telephone wire. VOD services were only made possible as a result of two major technological developments: MPEG ( motion-compensated DCT ) video compression and asymmetric digital subscriber line (ADSL) data transmission. Plans such as those of

1180-582: A device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of cable and telephone company –based television providers offer VOD streaming, whereby a user selects a video programme that begins to play immediately (i.e., streaming), or downloading to a DVR rented or purchased from the provider, or to a PC or to a portable device for deferred viewing. Streaming media has emerged as an increasingly popular medium of VOD provision over downloading, including BitTorrent . Desktop client applications such as

1298-552: A few months. PVOD made a return during the COVID-19 pandemic and the resulting global closures of cinemas . Certain films that had already been released including The Invisible Man were quickly also released on VOD platforms for a higher rental price than usual, while other films including Trolls World Tour were released simultaneously on PVOD and in drive-in theaters , or in some cases directly to PVOD only. In most cases, these PVOD releases are offered through most of

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1416-498: A football game). Streaming media is increasingly being coupled with the use of social media. For example, sites such as YouTube encourage social interaction in webcasts through features such as live chat , online surveys , user posting of comments online, and more. Furthermore, streaming media is increasingly being used for social business and e-learning . The Horowitz Research State of Pay TV, OTT, and SVOD 2017 report said that 70 percent of those viewing content did so through

1534-456: A legal peer-to-peer approach based on Kontiki technology to provide very-high-capacity multi-point downloads of the video content. Instead of the video content all being downloaded from Sky's servers, the content comes from multiple users of the system who have already downloaded the content. Other UK television broadcasters implemented their own versions of the same technology, such as Channel 4 's 4oD (4 on Demand, now known as All 4 ) which

1652-553: A media player known as ActiveMovie in 1995 that supported streaming media and included a proprietary streaming format, which was the precursor to the streaming feature later in Windows Media Player 6.4 in 1999. In June 1999, Apple also introduced a streaming media format in its QuickTime 4 application. It was later also widely adopted on websites, along with RealPlayer and Windows Media streaming formats. The competing formats on websites required each user to download

1770-464: A method called true streaming . True streaming sends the information straight to the computer or device without saving it to a local file. On-demand streaming is provided by a method called progressive download . Progressive download saves the received information to a local file and then plays it from that location. On-demand streams are often saved to files for extended period of time, while live streams are only available at one time only (e.g., during

1888-472: A music streaming platform offering subscription-based services to over 4.5 million users as of January 2017 . The music industry's response to music streaming was initially negative. Along with music piracy, streaming services disrupted the market and contributed to the fall in US revenue from $ 14.6 billion in 1999 to $ 6.3 billion in 2009. CDs and single-track downloads were not selling because content

2006-472: A new site, reverted to Craftsy, later in the year. Sympoz Inc. was founded in April 2010 by former eBay executives John Levisay and Josh Scott, Yahoo executive Andrew Rogers, Todd Tobin and Bret Hanna. It raised $ 15 million in an angel round of funding from Access Venture Partners, Foundry Group, Harrison Metal and Tiger Global Management , launching the website just over a year later. By September 2012,

2124-495: A non-technical option for listening to audio streams. These audio-streaming services became increasingly popular; music streaming reached 4 trillion streams globally in 2023 -- a significant increase from 2022 -- jumping 34% over the year. In general, multimedia content is data-intensive, so media storage and transmission costs are still significant. Media is generally compressed for transport and storage. Increasing consumer demand for streaming high-definition (HD) content has led

2242-734: A piece of content once purchased via the Internet; and download to rent (DTR), by which customers can access the content for a limited time upon renting. Examples of TVOD services include the Apple iTunes Store and the Google Play Store, as well as VOD rental services offered through multichannel television (i.e., cable or satellite) providers. Premium video on demand (PVOD) is a version of TVOD which allows customers to access video-on-demand content several weeks or months earlier than their customary TVOD or home video availability – often feature films made available alongside, or in place of,

2360-415: A programme are broadcast at short time intervals (typically staggered on a schedule of every 10–20 minutes) on linear channels providing convenience for viewers, who can watch the programme without needing to tune in at the only scheduled point in time. A viewer may only have to wait a few minutes before the next time a movie will be programmed. This form is bandwidth-intensive, reduces the number of channels

2478-638: A provider can offer, and is generally provided by large operators with a great deal of redundant capacity. This concept has been reduced in popularity as video on demand is implemented, along with providers often wanting to provide the maximum throughput for their broadband services possible. Only the satellite services DirecTV and Dish Network continue to provide NVOD services, as they do not offer broadband and much of their rural customer base only has access to slower dial-up and non- 5G wireless and satellite internet options which cannot stream films or have onerous data caps (and where possible, AT&T

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2596-635: A seismic shift in the film & TV industry in terms of how films are made, distributed, and screened. Many industries have been hit by the economic effects of the pandemic" (Totaro Donato). In August 2022, a CNN headline declared that "The streaming wars are over" as pandemic-era restrictions had largely ended and audience growth had stalled. This led services to focus on profit over market share by cutting production budgets, cracking down on password sharing, and introducing ad-supported tiers. A December 2022 article in The Verge echoed this, declaring an end to

2714-417: A series hosted by Top Chef ' s Padma Lakshmi that profile artists "redefining the creative landscape". There was corporate synergy between Bluprint and other NBCUniversal properties, with brand integration in series such as Making It , Million Dollar Listing , and Today (which features a co-branded segment monthly). NBCUniversal president of strategy and commercial growth Dave Howe referred to

2832-414: A set-top box with a one-terabyte hard drive that could be used for video-on-demand services previously offered through cable television and broadband. A movie, for example, could be sent out once using a broadcast signal rather than numerous times over cable or fiber-optic lines, and this would not involve the expense of adding many miles of lines. Sezmi planned to lease part of the broadcast spectrum to offer

2950-485: A song, it did not diminish another user from doing the same. Napster, like most other providers of public goods, faced the free-rider problem . Every user benefits when an individual uploads an mp3 file, but there is no requirement or mechanism that forces all users to share their music. Generally, the platform encouraged sharing; users who downloaded files from others often had their own files available for upload as well. However, not everyone chose to share their files. There

3068-455: A streaming service and that 40 percent of TV viewing was done this way, twice the number from five years earlier. Millennials , the report said, streamed 60 percent of the content. One of the movie streaming industry's largest impacts was on the DVD industry, which drastically dropped in popularity and profitability with the mass popularization of online content. The rise of media streaming caused

3186-433: A subscription service that National Association of Broadcasters President Gordon H. Smith said would provide a superior picture to that of cable or satellite at a lower cost. Developing VOD requires extensive negotiations to identify a financial model that would serve both content creators and cable providers while providing desirable content for viewers at an acceptable price point. Key factors identified for determining

3304-865: A subscription to the Disney+ streaming service, but they then retain access as long as they maintain their subscription (for Mulan , this was effectively a 90-day rental, as the film became available to all Disney+ subscribers at no extra charge in December). It has been reported that the pandemic had contributed to a transformation in movie distribution in favor of PVOD over traditional movie houses, as studios were able to realize 80% of revenue through PVOD versus 50% of traditional theater box office receipts. Theater owners including AMC and Cinemark, as well as suppliers including IMAX and National CineMedia, all experienced significant drops in revenues during shutdowns related to COVID-19. Subscription VOD ( SVOD ) services use

3422-475: A system of digital video recorders to simulate the video-on-demand experience. Most of Edge Spectrum's channels, where they are on air, carry televangelism . Push video on demand is so-named because the provider "pushes" the content out to the viewer's set-top box without the viewer having requested the content. This technique is used by several broadcasters on systems that lack the connectivity and bandwidth to provide true "streaming" video on demand. Push VOD

3540-411: A traditional release in movie theaters – but at a much higher price point. A version of the model was tested in 2011 by American satellite TV provider DirecTV under the brand name "Home Premiere", which allowed viewers to rent select films from major studios for US$ 30 per rental as soon as 60 days after they debuted in cinemas, compared to 120 days for the regular TVOD window; this version only lasted

3658-493: A user to view content. This technology also provides an advantage for technology companies for data analysis of viewed content from consumers. By analyzing data of what is viewed most by consumers, companies can purchase more content that is aimed for an audience, and then in-turn market products that are based on what viewer profiles are of a group of consumers who viewer a specific amount of content. This data analysis will often provide researchers valuable data that includes: what

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3776-627: A year, Craftsy had attracted over half a million enrollments. In 2017, the site was acquired by NBCUniversal Direct-to-Consumer and Digital Enterprises ; the following year, Craftsy launched a new over-the-top video platform known as Bluprint, which expanded to include other lifestyle-oriented topics beyond crafts, as well as increased synergies with NBCUniversal media properties. Craftsy was merged entirely into Bluprint in January 2019. Bluprint assets were acquired by TN Marketing in July 2020, which launched

3894-694: Is a cable VOD service that also offers pay-per-view. Once the programs have been downloaded onto a user's PVR, he or she can watch, play, pause, and seek at their convenience. VOD is also common in expensive hotels. According to the European Audiovisual Observatory , 142 paying VOD services were operational in Europe at the end of 2006. The number increased to 650 by 2009. At the 2010 Consumer Electronics Show in Las Vegas, Nevada , Sezmi CEO Buno Pati and president Phil Wiser showed

4012-603: Is a device that is Internet capable. Cable media companies have combined VOD with live streaming services. The early-2020s launches of apps from cable companies (e.g., NBC 's Peacock , CBS 's Paramount+ ) are attempts to compete with Subscription Video on Demand (SVOD) services because they lack live news and sports content. Streaming video servers can serve a wide community via a WAN , but responsiveness may be reduced. Download VOD services are practical in homes equipped with cable modems or DSL connections. Servers for traditional cable and telco VOD services are usually placed at

4130-435: Is also used by broadcasters that want to optimize their video streaming infrastructures by pre-loading the most popular contents to the consumers' set-top device. If the consumer requests one of these films, it is already loaded on her or his DVR. A push VOD system uses a personal video recorder (PVR) to store a selection of content, often transmitted in spare capacity overnight or all day long at low bandwidth. Users can watch

4248-500: Is intrinsic to how it works. It dematerializes music, denies it a crucial measure of autonomy, reality, and power. It makes music seem disposable, impermanent. Hence it intensifies the ebb and flow of pop fashion, the way musical 'memes' rise up for a week or a month and are then forgotten. And it renders our experience of individual artists/groups shallower." — Robert Christgau , 2018 A media stream can be streamed either live or on demand . Live streams are generally provided by

4366-583: Is now prioritizing their streaming service AT&T TV , which utilizes a fully immediate VOD experience, over DirecTV ). Before the rise of VOD, the cable pay-per-view provider In Demand provided up to 40 channels in 2002, with several films receiving four channels on a staggered schedule to provide the NVOD experience for viewers. As of 2018, most cable pay-per-view channels now number mainly 3–5, and are used mainly for live ring sports events (boxing and professional wrestling), comedy specials, and concerts, though

4484-714: The Digital Cinema Initiative , in 2002. The BBC, ITV and Channel 4 planned to launch a joint platform provisionally called Kangaroo in 2008. This was abandoned in 2009 following complaints, which were investigated by the Competition Commission . In that same year, the assets of the now-defunct Kangaroo project were acquired by Arqiva , who used the technology to launch the SeeSaw service in February 2010. A year later, however, SeeSaw

4602-587: The International Confederation of Societies of Authors and Composers (CISAC) indicated that remuneration from digital streaming of music increased with a strong rise in digital royalty collection (up 16.6% to EUR 2.4 billion), but it would not compensate the overall loss of income of authors from concerts, public performance and broadcast.  The International Federation of the Phonographic Industry (IFPI) recompiled

4720-510: The Laservision media format and featured a jukebox -like media handling system involving players served by disc carousels, with twelve such handler units capable of serving up to 6,000 customers. Other early VOD systems used tapes as the real-time source of video streams. GTE started as a trial in 1990, with AT&T providing all components. By 1992, VOD servers were supplying previously encoded digital video from disks and DRAM . In

4838-670: The Netscape IPO in 1995 (and the release of Windows 95 with built-in TCP/IP support), usage of the Internet expanded, and many companies "went public" , including Progressive Networks (which was renamed " RealNetworks ", and listed on Nasdaq as "RNWK"). As the web became even more popular in the late 90s, streaming video on the internet blossomed from startups such as Vivo Software (later acquired by RealNetworks), VDOnet (acquired by RealNetworks), Precept (acquired by Cisco ), and Xing (acquired by RealNetworks). Microsoft developed

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4956-689: The Recording Industry Association of America (RIAA) also filed a lawsuit against Napster on the grounds of unauthorized distribution of copyrighted material, which ultimately led Napster to shut down in 2001. In an interview with the New York Times , Gary Stiffelman, who represents Eminem , Aerosmith , and TLC , explained, "I'm not an opponent of artists' music being included in these services, I'm just an opponent of their revenue not being shared." The lawsuit A&M Records, Inc. v. Napster, Inc. fundamentally changed

5074-496: The Roku Channel, Samsung TV Plus , Amazon Freevee , Popcornflix , Crackle , Tubi , Movies Anywhere , Vudu , Dailymotion , and YouTube . Walmart is adding ASVOD original programming to Vudu, and YouTube Originals will be ASVOD by 2020. Data analysis When technology companies, include SVOD apps on their devices, like phones, tablets, televisions, game systems, computers, this can remove an attitude obstruction for

5192-708: The "golden age of the streaming wars". In September 2023, several streaming services formed a trade association named the Streaming Innovation Alliance (SIA), spearheaded by Charles Rivkin of the Motion Picture Association (MPA). Former U.S. representative Fred Upton and former Federal Communications Commission (FCC) acting chair Mignon Clyburn serve as senior advisors. Founding members include AfroLandTV, America Nu Network, BET+ , Discovery+ , Disney+ , Disney+ Hotstar , ESPN+ , For Us By Us Network, Hulu , Max ,

5310-544: The 'streaming' terminology was often a confusion factor. In 1969 Grumman acquired one of the first telemetry ground stations [Automated Telemetry Station, 'ATS'] which had the capability for reconstructing serial telemetered data which had been recorded on digital computer peripheral tapes. Computer peripheral tapes were inherently recorded in blocks. Reconstruction was required for continuous display purposes without time-base distortion. The Navy implemented similar capability in DoD for

5428-491: The 1990s and has since grown to become the globally most popular method for consuming music and video, with numerous competing subscription services being offered since the 2010s. Audio streaming to wireless speakers , often using Bluetooth, is another use that has become prevalent during that decade. Live streaming is the real-time delivery of content during production, much as live television broadcasts content via television channels. Distinguishing delivery methods from

5546-401: The Apple iTunes online content store and Smart TV apps such as Amazon Prime Video allow temporary rentals and purchases of video entertainment content. Other Internet-based VOD systems provide users with access to bundles of video entertainment content rather than individual movies and shows. The most common of these systems, Netflix , Hulu , Disney+ , Peacock , Max and Paramount+ , use

5664-626: The Integrated Network System, a national high-capacity fibre-optic network supporting a range of broadband services in Japan, noted in a more general 1986 publication, were interpreted as conducive to eventual VOD deployment. However, early VOD trials employed existing cable television infrastructure, notably British Telecom's video library trial, operated through the Westminster Cable Company. This trial used

5782-439: The Internet. While streaming is most commonly associated with multimedia from a remote server over the Internet, it also includes offline multimedia between devices on a local area network , for example using DLNA and a home server , or in a personal area network between two devices using Bluetooth (which uses radio waves rather than IP ). Online streaming was initially popularised by RealNetworks and Microsoft in

5900-467: The MPA, MotorTrend+, Netflix , Paramount+ , Peacock , Pluto TV , Star+ , Telemundo , TelevisaUnivision , Vault TV, and Vix . Notably absent were Apple , Amazon , Roku , and Tubi . Advances in computer networking , combined with powerful home computers and operating systems, have made streaming media affordable and easy for the public. Stand-alone Internet radio devices emerged to offer listeners

6018-627: The US, the 1982 anti-trust break-up of AT&T resulted in several smaller telephone companies nicknamed Baby Bells . Following this, the Cable Communications Policy Act of 1984 prohibited telephone companies from providing video services within their operating regions. In 1993, the National Communication and Information Infrastructure (NII) was proposed and passed by the US House and Senate, opening

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6136-518: The band was playing a gig at Xerox PARC , while elsewhere in the building, scientists were discussing new technology (the Mbone ) for broadcasting on the Internet using multicasting . As proof of PARC's technology, the band's performance was broadcast and could be seen live in Australia and elsewhere. In a March 2017 interview, band member Russ Haines stated that the band had used approximately "half of

6254-772: The broadcast of a baseball game between the New York Yankees and the Seattle Mariners over the Internet in 1995. The first symphonic concert on the Internet—a collaboration between the Seattle Symphony and guest musicians Slash , Matt Cameron , and Barrett Martin —took place at the Paramount Theater in Seattle , Washington, on 10 November 1995. In 1996, Marc Scarpa produced

6372-400: The cable head-end, serving a particular market, and cable hubs in larger markets. In the telco world, they are placed in either the central office or a newly created location called a Video Head-End Office (VHO). VOD services first appeared in the early 1990s. Until then, it was not thought possible that a television programme could be squeezed into the limited telecommunication bandwidth of

6490-464: The company estimated that an average of 1,600 people a day were signing up for Craftsy courses. In November 2014, Craftsy raised $ 50 million in its fourth round of financing, bringing the company's total funding to almost $ 100 million. NBCUniversal Cable Entertainment Group agreed to purchase a majority stake in the company from equity firms in May 2017. In November 2017, Catherine Balsam-Schwaber

6608-541: The company said that its most popular classes are in quilting, while cake decorating is showing the fastest growth. Craftsy uses social media such as Facebook to attract new customers, also posting excerpts of classes on YouTube. Nearly all customers are female and 80% are aged over 40. Subscription video on demand Television VOD systems can stream content, either through a traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently download content to

6726-551: The content to other streaming services and, temporarily, make extra income like that too. In a reflection made by 2013 Netflix Chief Content Officer, Ted Sarandos , he was quoted saying, "When we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows." This can be valuably interpreted as in that online piracy numbers drop the more that SVOD companies grow, which in turn means more revenue going back to

6844-472: The creation of numerous other P2P sites, including LimeWire (2000), BitTorrent (2001), and the Pirate Bay (2003). The reign of P2P networks was short-lived. The first to fall was Napster in 2001. Numerous lawsuits were filed against Napster by various record labels, all of which were subsidiaries of Universal Music Group , Sony Music Entertainment, Warner Music Group , or EMI . In addition to this,

6962-403: The downfall of many DVD rental companies, such as Blockbuster . In July 2015, The New York Times published an article about Netflix 's DVD services. It stated that Netflix was continuing their DVD services with 5.3 million subscribers, which was a significant drop from the previous year. On the other hand, their streaming service had 65 million members. Music streaming is one of

7080-447: The downloaded content at the time they desire, immediately and without any buffering issues. Push VOD depends on the viewer recording content so choices can be limited. Advertising video on demand (AVOD) uses an advertising-based revenue model. This allows companies that advertise on broadcast and cable channels to reach people who watch shows using VOD. This model also allows people to watch content without paying subscription fees. Hulu

7198-507: The economic viability of the VOD model include VOD movie buy-rates and setting Hollywood and cable operator revenue splits. Cable providers offered VOD as part of digital subscription packages, which by 2005 primarily allowed cable subscribers to only access an on-demand version of the content that was already provided in the linear traditional broadcasting distribution. These on-demand packages sometimes include extras and bonus footage in addition to

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7316-499: The files available on Napster may be copyrighted and more than seventy percent may be owned or administered by plaintiffs." The injunction ordered against Napster ended the brief period in which music streaming was a public good – non-rival and non-excludable in nature. Other P2P networks had some success at sharing MP3s, though they all met a similar fate in court. The ruling set the precedent that copyrighted digital content cannot be freely replicated and shared unless given consent by

7434-434: The first commercial Ethernet switch was introduced by Kalpana , which enabled the more powerful computer networks that led to the first streaming video solutions used by schools and corporations. Practical streaming media was only made possible with advances in data compression due to the impractically high bandwidth requirements of uncompressed media. Raw digital audio encoded with pulse-code modulation (PCM) requires

7552-437: The first half of 2016 and accounted for almost half of industry sales. The term streaming wars was coined to describe the new era (starting in the late 2010s) of competition between video streaming services such as Netflix , Amazon Prime Video , Hulu , Max , Disney+ , Paramount+ , Apple TV+ , Peacock , and many more. The competition among online platforms has driven them to find ways to differentiate themselves from

7670-473: The first large-scale, online, live broadcast, the Adam Yauch –led Tibetan Freedom Concert , an event that would define the format of social change broadcasts. Scarpa continued to pioneer in the streaming media world with projects such as Woodstock '99 , Townhall with President Clinton , and more recently Covered CA's campaign "Tell a Friend Get Covered", which was livestreamed on YouTube. Xing Technology

7788-413: The first time in 1973. These implementations are the only known examples of true 'streaming' in the sense of reconstructing distortion-free serial data from packetized or blocked recordings. 'Real-time' terminology has also been confusing in streaming context. The most accepted definition of 'real-time' requires that all associated processing or formatting of the data must take place prior to availability of

7906-476: The growing amount of marketing that is need to gain the attention of an audience, pinning down an exact budget for a film production can be difficult. Video on demand can have three release strategies that include: day-and-date (instantaneous release in theaters and on VOD), day-before-date (VOD before theatrical viewing), and VOD only. Production studios can make revenue on these types of releases until sales start to slow. After that, film companies can then license

8024-562: The home, subsequently increased to 25 Mbit/s. The content was provided by the BBC and Anglia Television . Although a technical success, difficulty in sourcing content was a major issue and the project closed in 1996. In 1997, Enron Corporation had entered the broadband market, constructing and purchasing thousands of miles of fiber-optic cables throughout the United States. In 2001, Enron and Blockbuster Inc. attempted to create

8142-413: The industry to develop technologies such as WirelessHD and G.hn , which are optimized for streaming HD content. Many developers have introduced HD streaming apps that work on smaller devices, such as tablets and smartphones, for everyday purposes. "Streaming creates the illusion—greatly magnified by headphone use, which is another matter—that music is a utility you can turn on and off; the water metaphor

8260-558: The interactivity of the Web. The ability to collect data and feedback from potential customers caused this technology to gain momentum quickly. Around 2002, the interest in a single, unified, streaming format and the widespread adoption of Adobe Flash prompted the development of a video streaming format through Flash, which was the format used in Flash-based players on video hosting sites. The first popular video streaming site, YouTube,

8378-575: The judge for this case, noted that Napster claimed that its services fit "three specific alleged fair uses: sampling , where users make temporary copies of a work before purchasing; space-shifting, where users access a sound recording through the Napster system that they already own in audio CD format; and permissive distribution of recordings by both new and established artists." Judge Beezer found that Napster did not fit these criteria, instead enabling their users to repeatedly copy music, which would affect

8496-523: The jukebox, and ask the operator to play a song. The operator would find the record in the studio library of more than 100,000 records, put it on a turntable, and the music would be piped over the telephone line to play in the tavern. The music media began as 78s, 33s and 45s, played on the six turntables they monitored. CDs and tapes were incorporated in later years. The business had a succession of owners, notably Bill Purse, his daughter Helen Reutzel, and finally Dotti White. The revenue stream for each quarter

8614-504: The large downstream bandwidth present on their cable systems to deliver movies and television shows to end-users. These viewers can typically pause, fast-forward, and rewind VOD movies due to the low latency and random-access nature of cable technology. The large distribution of a single signal makes streaming VOD impractical for most satellite television systems. Both EchoStar / Dish Network and DirecTV offer VOD programming to PVR -owning subscribers of their satellite TV service. In Demand

8732-432: The late 1980s through the 1990s, consumer-grade personal computers became powerful enough to display various media. The primary technical issues related to streaming were having enough CPU and bus bandwidth to support the required data rates and achieving the real-time computing performance required to prevent buffer underruns and enable smooth streaming of the content. However, computer networks were still limited in

8850-711: The latter two sources are declining due to streaming services offering much more lucrative performance contracts to performers, and several ring sports organisations (mainly UFC and WWE ) now prefer direct marketing of their product via streaming services such as ESPN+ , the WWE Network , and the apps of Fox Sports over pay-TV providers which require a portion of the profits they otherwise retain directly. In Australia, pay-TV broadcaster Foxtel offers NVOD for new-release movies over their satellite service. Edge Spectrum, an American holder of low-power broadcasting licenses, has an eventual business plan to use its network and

8968-457: The market value of the copyrighted good. The second claim by the plaintiffs was that Napster was actively contributing to copyright infringement since it had knowledge of widespread file sharing on its platform. Since Napster took no action to reduce infringement and financially benefited from repeated use, the court ruled against the P2P site. The court found that "as much as eighty-seven percent of

9086-427: The media applies specifically to, as most of the traditional media delivery systems are either inherently streaming (e.g., radio, television) or inherently non-streaming (e.g., books, videotapes , audio CDs ). The term "streaming media" can apply to media other than video and audio, such as live closed captioning , ticker tape , and real-time text , which are all considered "streaming text". The term "streaming"

9204-430: The mid-1990s, and audio and video media were usually delivered over non-streaming channels, such as playback from a local hard disk drive or CD-ROMs on the end user's computer. Terminology in the 1970's was at best confusing for applications such as telemetered aircraft or missile test data. By then PCM [Pulse Code Modulation] was the dominant transmission type. This PCM transmission was bit-serial and not packetized so

9322-403: The misnomer "store and forward video." Beginning in 1881, Théâtrophone enabled subscribers to listen to opera and theatre performances over telephone lines. This operated until 1932. The concept of media streaming eventually came to America. In the early 1920s, George Owen Squier was granted patents for a system for the transmission and distribution of signals over electrical lines, which

9440-736: The most common in the form of over-the-air television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system's content. In 2000, the Fraunhofer Institute IIS developed the JPEG2000 codec, which enabled the distribution of movies via Digital Cinema Packages. This technology has since expanded its services from feature-film productions to include broadcast television programmes and has led to lower bandwidth requirements for VOD applications. Disney , Paramount , Sony , Universal and Warner Bros. subsequently launched

9558-493: The most popular ways in which consumers interact with streaming media. In the age of digitization, the private consumption of music has transformed into a public good , largely due to one player in the market: Napster. Napster , a peer-to-peer (P2P) file-sharing network where users could upload and download MP3 files freely, broke all music industry conventions when it launched in early 1999 in Hull, Massachusetts. The platform

9676-479: The music industry by making songs that previously required payment to be freely accessible to any Napster user, but it also demonstrated the power of P2P networks in turning any digital file into a public, shareable good. For the brief period of time that Napster existed, mp3 files fundamentally changed as a type of good. Songs were no longer financially excludable, barring access to a computer with internet access, and they were not rivals, meaning if one person downloaded

9794-698: The music industry initiatives around the world related to the COVID-19. In its State of the Industry report, it recorded that the global recorded music market grew by 7.4% in 2022, the 6th consecutive year of growth. This growth was driven by streaming, mostly from paid subscription streaming revenues which increased by 18.5%, fueled by 443 million users of subscription accounts by the end of 2020. The COVID-19 pandemic has also driven an increase in misinformation and disinformation, particularly on streaming platforms like YouTube and podcasts . Streaming also refers to

9912-890: The network, and 3DO as the set-top box with video streams and other information to be deployed to 2,500 homes. In 1994–95, US West filed for a patent concerning the provision of VOD in several cities: 330,000 subscribers in Denver, 290,000 in Minneapolis, and 140,000 in Portland. In early 1994, British Telecommunications (BT) introduced a trial VOD service in the United Kingdom. It used the DCT-based MPEG-1 and MPEG-2 video compression standards, along with ADSL technology. Many VOD trials were held with various combinations of server, network, and set-top box. Of these

10030-571: The next sample of each measurement. In the 1970s the most powerful mainframe computers were not fast enough for this task at significant overall data rates in the range of 50,000 samples per second. For that reason both the Grumman ATS and the Navy Real-time Telemetry Processing System [RTPS] employed unique special purpose digital computers dedicated to real-time processing of raw data samples. In 1990,

10148-431: The owner, thereby strengthening the property rights of artists and record labels alike. Although music streaming is no longer a freely replicable public good, streaming platforms such as Spotify , Deezer , Apple Music , SoundCloud , YouTube Music , and Amazon Music have shifted music streaming to a club-type good . While some platforms, most notably Spotify, give customers access to a freemium service that enables

10266-519: The primary players in the US were the telephone companies using DEC, Microsoft, Oracle, IBM, Hewlett-Packard, USA Video, nCube, SGI, and other servers. The DEC server system was the most-used in these trials. The DEC VOD server architecture used interactive gateways to set up video streams and other information for delivery from any of a large number of VAX servers, enabling it in 1993 to support more than 100,000 streams with full videocassette recorder (VCR)-like functionality. In 1994, it upgraded to

10384-581: The production companies. Behavior detrimental to SVOD revenue Online piracy is detrimental to production companies that produce digital content. In a study that offered BitTorrent users a free SVOD subscription, the results of the research provided readers with information that show download and upload speeds in those homes decreased with a free subscription, but it could not prove decreased use in BitTorrent software. Streaming media Streaming media refers to multimedia delivered through

10502-507: The regular content. Peer-to-peer (P2P) file-sharing software allows the distribution of content without the linear costs associated with centralised streaming media . This innovation proved it is technically possible to offer the consumer potentially every film ever made, and the popularity and ease of use of such services may have motivated the rise of centralised video-on-demand services. Some services such as Spotify use peer-to-peer distribution to better scale their platforms. Netflix

10620-413: The respective applications for streaming, which resulted in many users having to have all three applications on their computer for general compatibility. In 2000, Industryview.com launched its "world's largest streaming video archive" website to help businesses promote themselves. Webcasting became an emerging tool for business marketing and advertising that combined the immersive nature of television with

10738-414: The rest. A key differentiator is offering exclusive content, often self-produced and created for a specific market segment . Research suggests that this approach to streaming competition can be disadvantageous for consumers by increasing spending across platforms, and for the industry as a whole by dilution of subscriber base. Once specific content is made available on a streaming service, piracy searches for

10856-480: The same content decrease; competition or legal availability across multiple platforms appears to deter online piracy. Exclusive content produced for subscription services such as Netflix tends to have a higher production budget than content produced exclusively for pay-per-view services, such as Amazon Prime Video. This competition increased during the first two years of the COVID-19 pandemic as more people stayed home and watched TV. "The COVID-19 pandemic has led to

10974-489: The same platforms as traditional TVOD, but at a higher price point, typically about US$ 20 for a 48-hour rental; this offering has again been branded as "Home Premiere" by some studios and platforms. Disney used the September 2020 release of the live-action remake of Mulan to launch a related model called Premier Access ; this requires customers to pay a premium fee (approximately US$ 26–30 depending on country) on top of

11092-401: The service as being a " Netflix " for hobbies and lifestyle learning. Craftsy continued to operate as a secondary website until January 2019, when it was fully merged into Bluprint. In a 22 May 2020 letter to the city of Denver, a Bluprint official announced that Bluprint was closing permanently and would lay off its 137 employees in July and August. A note penned by founder and CEO John Levisay

11210-405: The streaming of audio and video content to computer users in their homes and workplaces. There was also an increasing use of standard protocols and formats, such as TCP/IP , HTTP , and HTML , as the Internet became increasingly commercialized, which led to an infusion of investment into the sector. The band Severe Tire Damage was the first group to perform live on the Internet. On 24 June 1993,

11328-617: The total bandwidth of the internet" to stream the performance, which was a 152 × 76 pixel video, updated eight to twelve times per second, with audio quality that was, "at best, a bad telephone connection." In October 1994, a school music festival was webcast from the Michael Fowler Centre in Wellington, New Zealand. The technician who arranged the webcast, local council employee Richard Naylor, later commented: "We had 16 viewers in 12 countries." RealNetworks pioneered

11446-845: The use of limited features for exposure to advertisements, most companies operate under a premium subscription model. Under such circumstances, music streaming is financially excludable, requiring that customers pay a monthly fee for access to a music library, but non-rival, since one customer's use does not impair another's. There is competition between services similar but lesser to the streaming wars for video media. As of 2019 , Spotify has over 207 million users in 78 countries, As of 2018 , Apple Music has about 60 million, and SoundCloud has 175 million. All platforms provide varying degrees of accessibility. Apple Music and Prime Music only offer their services for paid subscribers, whereas Spotify and SoundCloud offer freemium and premium services. Napster, owned by Rhapsody since 2011, has resurfaced as

11564-442: The user with features of portable media players and DVD players. Some VOD systems store and stream programs from hard disk drives and use a memory buffer to allow the user to fast-forward and rewind videos. It is possible to put video servers on local area networks ; these can provide rapid responses to users. Cable companies have rolled out their own versions of VOD services through apps, allowing television access wherever there

11682-401: The user. The Recording Industry Association of America (RIAA) revealed through its 2015, earnings report that streaming services were responsible for 34.3 percent of the year's total music industry 's revenue, growing 29 percent from the previous year and becoming the largest source of income, pulling in around $ 2.4 billion. US streaming revenue grew 57 percent to $ 1.6 billion in

11800-716: The way consumers interact with music streaming. It was argued on 2 October 2000, and was decided on 12 February 2001. The Court of Appeals for the Ninth Circuit ruled that a P2P file-sharing service could be held liable for contributory and vicarious infringement of copyright, serving as a landmark decision for Intellectual property law. The first issue that the Court addressed was fair use , which says that otherwise infringing activities are permissible so long as they are for purposes "such as criticism, comment, news reporting, teaching [...] scholarship, or research." Judge Beezer,

11918-460: The way for the seven Baby Bells— Ameritech , Bell Atlantic , BellSouth , NYNEX , Pacific Telesis , Southwestern Bell , and US West —to implement VOD systems. These companies and others began holding trials to set up systems for supplying video on demand over telephone and cable lines. In November 1992, Bell Atlantic announced a VOD trial. IBM was developing a video server code-named Tiger Shark. Concurrently, Digital Equipment Corporation (DEC)

12036-487: Was a major AVOD company before ending its free service in August 2016, transferring it to Yahoo! View using the existing Hulu infrastructure. Crackle has introduced a series of advertisements for the same company that ties into the content that is being watched. Ad-Supported Video on Demand (ASVOD) refers to video services that provide free content supported by advertisements. Popular services include Pluto TV , Xumo ,

12154-461: Was developed by Shawn and John Fanning as well as Sean Parker . In an interview from 2009, Shawn Fanning explained that Napster "was something that came to me as a result of seeing a sort of unmet need and the passion people had for being able to find all this music, particularly a lot of the obscure stuff, which wouldn't be something you go to a record store and purchase, so it felt like a problem worth solving." Not only did this development disrupt

12272-556: Was developing a scalable video server configured from small-to-large for a range of video streams. Bell Atlantic selected IBM and in April 1993 the system became the first VOD over ADSL to be deployed outside the lab, serving 50 video streams. In June 1993, US West filed for a patent to register a proprietary system consisting of the Digital Equipment Corporation Interactive Information Server, Scientific Atlanta providing

12390-450: Was first used for tape drives manufactured by Data Electronics Inc. that were meant to slowly ramp up and run for the entire track; slower ramp times lowered drive costs. "Streaming" was applied in the early 1990s as a better description for video on demand and later live video on IP networks . It was first done by Starlight Networks for video streaming and Real Networks for audio streaming. Such video had previously been referred to by

12508-408: Was founded by Steve Chen , Chad Hurley , and Jawed Karim in 2005. It initially used a Flash-based player, which played MPEG-4 AVC video and AAC audio, but now defaults to HTML video . Increasing consumer demand for live streaming prompted YouTube to implement a new live streaming service for users. The company currently also offers a (secure) link that returns the available connection speed of

12626-592: Was founded in 1989 and developed a JPEG streaming product called "StreamWorks". Another streaming product appeared in late 1992 and was named StarWorks. StarWorks enabled on-demand MPEG-1 full-motion videos to be randomly accessed on corporate Ethernet networks. Starworks was from Starlight Networks , which also pioneered live video streaming on Ethernet and via Internet Protocol over satellites with Hughes Network Systems . Other early companies that created streaming media technology include Progressive Networks and Protocomm prior to widespread World Wide Web usage. After

12744-491: Was freely available on the Internet. By 2018, however, music streaming revenue exceeded that of traditional revenue streams (e.g. record sales, album sales, downloads). Streaming revenue is now one of the largest driving forces behind the growth in the music industry. By August 2020, the COVID-19 pandemic had streaming services busier than ever. In the UK alone, 12 million people joined a new streaming service that they had not previously had. An impact analysis of 2020 data by

12862-675: Was hired as the general manager of Craftsy, after formerly serving as chief creative officer at Mattel Creations. In July 2018, Craftsy re-launched its subscription video service Craftsy Unlimited as Bluprint, expanding its how-to content to cover a wider array of hobbies and lifestyle topics that "promote and facilitate self-expression", including content such as Re:Fashion with actress Marcy Harriell ; Hip-Hop Grooves With tWitch with dancer Stephen "tWitch" Boss (of The Ellen DeGeneres Show fame) and Barneys New York ambassador Simon Doonan , among others; Ready, Set, Grill , co-hosted by Today anchor Al Roker and Mike Abdoo; and Spark ,

12980-469: Was launched on 16 November 2006 and the BBC's iPlayer , which was launched on 25 December 2007. Another example of online video publishers using legal peer-to-peer technology is based on Giraffic technology, which was launched in early 2011, with large online VOD publishers such as US-based VEOH and UK-based Craze's Online Movies Box movie rental service. Unlike broadcast television, which traditionally has been

13098-599: Was no a built-in incentive specifically discouraging users from sharing their own files. This structure revolutionized the consumer's perception of ownership over digital goods ; it made music freely replicable. Napster quickly garnered millions of users, growing faster than any other business in history. At the peak of its existence, Napster boasted about 80 million users globally. The site gained so much traffic that many college campuses had to block access to Napster because it created network congestion from so many students sharing music files. The advent of Napster sparked

13216-647: Was posted to the company's website, stating "I am disappointed to inform you that Bluprint will be closing over the next few months, like so many customers, instructors, designers, and employees, I am devastated by this news." Levisay's note did not address why the company is folding, but in a separate letter to instructors on the site, he characterized it as an NBCUniversal decision, according to an industry association. In July 2020, TN Marketing acquired Bluprint's assets. TN Marketing said it "will honor previous customer purchases for classes and subscriptions". The rebranded Craftsy website relaunched in September 2020. In 2012,

13334-442: Was reported to be considering switching to a P2P model to cope with net neutrality problems from downstream providers. Transactional video on demand (TVOD) is a distribution method by which customers pay for each piece of video-on-demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD has two sub-categories: electronic sell-through (EST), by which customers can permanently access

13452-537: Was restricted to London. After attracting 40,000 customers, they were bought by Tiscali in 2006 which was, in turn, bought by Talk Talk in 2009. Cable TV providers Telewest and NTL (now Virgin Media) launched their VOD services in the United Kingdom in 2005, competing with the leading traditional pay-TV distributor BSkyB , which responded by launching Sky by broadband , later renamed Sky Anytime on PC . The service went live on 2 January 2006. Sky Anytime on PC uses

13570-449: Was shut down due to a lack of funding. VOD services are now available in all parts of the United States, which has the highest global take-up rate of VOD. In 2010, 80% of American Internet users had watched video online, and 42% of mobile users who downloaded video preferred apps to a normal browser. Streaming VOD systems are available on desktop and mobile platforms from cable providers (in tandem with cable modem technology). They use

13688-452: Was split between 60% for the music service and 40% for the tavern owner. This business model eventually became unsustainable due to city permits and the cost of setting up these telephone lines. Attempts to display media on computers date back to the earliest days of computing in the mid-20th century. However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware. From

13806-469: Was the technical basis for what later became Muzak , a technology for streaming continuous music to commercial customers without the use of radio. The Telephone Music Service, a live jukebox service, began in 1929 and continued until 1997. The clientele eventually included 120 bars and restaurants in the Pittsburgh area. A tavern customer would deposit money in the jukebox, use a telephone on top of

13924-448: Was watched, when it was watched, what they watched after watching, and even how many people watched the same video at the same time in a day, month, and even year. Economics of SVOD Attendance in movie theaters had declined during the 2020 COVID-19 pandemic. Worldwide in 2019, theatrical entertainment reach 11.4 billion dollars, but in 2020, it was only 2.2 billion. Due recovery efforts to increase those attendance numbers, along with

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