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90-397: Aiwa ( eye- WAH , stylised aiwa ) is a Japanese consumer electronics brand of Aiwa Co. Ltd., a subsidiary of Towada Audio holdings. The current company was established in 2017 and creates mainly audio products; the brand is also licensed to or owned by other companies in different regions of the world, producing various electronics. The original Aiwa company was founded in 1951 and

180-561: A radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator , which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called cellular telephones or cell phones in North America. In addition to telephony , digital mobile phones ( 2G ) support

270-497: A 54.6% stake in the company, effectively giving it a majority control. Aiwa was listed on the Tokyo Stock Exchange from October 1961 until September 2002. The company was a leading manufacturer of audio products, including headphone stereos, minicomponent stereo systems, portable stereo systems, minidisc players, CD and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s. Despite not having

360-427: A brand has negative connotations associated with it, it can only lead to decreased profitability and possibly complete corporate failure. Companies differentiate themselves from competitors by incorporating practices from changing their logo to going green. Differentiation from competitors is important in order to attract more customers and an effective way to draw in more desirable employees. The need to differentiate

450-431: A change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting , or bankruptcy . Rebranding can also refer to a change in a company or corporate brand that may own several sub-brands for products or companies. Rebranding became something of a fad at the turn of the millennium, with some companies rebranding several times. The rebranding of Philip Morris to Altria

540-812: A communications protocol is a system of digital rules for data exchange within or between computers. The Consumer Electronics Show (CES) trade show has taken place yearly in Las Vegas , Nevada since its foundation in 1973. The event, which grew from having 100 exhibitors in its inaugural year to more than 4,500 exhibiting companies in its 2020 edition, features the latest in consumer electronics, speeches by industry experts and innovation awards. The IFA Berlin trade show has taken place in Berlin , Germany since its foundation in 1924. The event features new consumer electronics and speeches by industry pioneers. Institute of Electrical and Electronics Engineers (IEEE),

630-577: A company's business has changed, for example its strategic direction and industry focus, or its brand no longer fits its (new) customer base. For example, a company might rebrand so that its name works in new market it enters, for reasons of culture or language, such as to make it easier to pronounce. Rebranding is also a way to refresh an image to ensure its appeal to contemporary customers and stakeholders. What once looked fresh and relevant may no longer do so years later. As for product offerings, when they are marketed separately to several target markets this

720-478: A former Sony manufacturing plant in Manaus . In June 2022, Aiwa Co., Ltd. announced that it granted the use of its trademark in the digital field to a Japanese contract manufacturer named JENESIS. JENESIS then announced its first smartphone, tablet and smartwatch products under its aiwa digital series. It also sells musical instruments. New subsidiary Aiwa Marketing Japan Co., Ltd. (joint venture with Aiwa Co., Ltd.)

810-423: A given price, semiconductor functionality doubles every two years. While consumer electronics continues in its trend of convergence , combining elements of many products, consumers face different purchasing decisions. There is an ever-increasing need to keep product information updated and comparable for the consumer to make an informed choice. Style, price, specification, and performance are all relevant. There are

900-495: A gradual shift towards e-commerce web-storefronts. Many products include Internet access using technologies such as Wi-Fi , Bluetooth , EDGE , or Ethernet . Products not traditionally associated with computer use (such as TVs or hi-fi equipment) now provide options to connect to the Internet or to a computer using a home network to provide access to digital content. The desire for high-definition (HD) content has led

990-530: A larger product line offering than what their names solely imply. It is also used to cater to different demographics who may be interested in different products of the same industry. In a 2018 marketing stunt , pancake restaurant chain IHOP announced a rebranding to "IHOb" to promote a line of hamburgers, but did not follow through with the rebranding. Companies can also choose to rebrand to remain relevant to its (new) customers and stakeholders. This could occur when

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1080-664: A licensee to Infinity Lifestyle Brands, thus making Aiwa a sister brand of Altec Lansing in the North American market. This new Aiwa showcased a number of new products at the Consumer Electronics Show 2023. On April 11, 2017, Towada Audio , a contract manufacturer of Sony radios, acquired the Aiwa brand rights from Sony (globally, except the Americas) and created a subsidiary called Aiwa Co. Ltd. like

1170-435: A major restructuring, including the halving of its workforce, following a second consecutive loss–making year. It also announced the closure of all but one of its manufacturing plants, including all in its home country. Apart from audio products, Aiwa also has been present in other industries. The company also made and sold video products such as VCRs, color televisions, DVD players, and digital satellite television tuners. Aiwa

1260-407: A number of MOSFET integrated circuit (IC) chips, include various sensors that can be leveraged by pre-included and third-party software (such as a magnetometer , proximity sensors , barometer , gyroscope , accelerometer and more ), and support wireless communications protocols (such as Bluetooth , Wi-Fi , or satellite navigation ). In 2017, Greenpeace USA published a study of 17 of

1350-529: A potential shift in attitudes to reuse and repair. With turnover of small household appliances high and costs relatively low, many consumers will throw unwanted electric goods in the normal dustbin, meaning that items of potentially high reuse or recycling value go to landfills. While more oversized items such as washing machines are usually collected, it has been estimated that the 160,000 tonnes of EEE in regular waste collections were worth £220   million. And 23% of EEE taken to Household Waste Recycling Centres

1440-631: A primarily online retail business model. Rebranding may also occur unintentionally from emergent situations such as “ Chapter 11 corporate restructuring,” or “bankruptcy.” Chapter 11 is rehabilitation or reorganization used primarily by business debtors. It’s more commonly known as corporate bankruptcy, which is a form of corporate financial reorganization that allows companies to function while they pay off their debt. Companies such as Lehman Brothers Holdings Inc, Washington Mutual and General Motors have all filed for Chapter 11 bankruptcy. On July 1, 2009 General Motors filed for bankruptcy, which

1530-406: A professionally designed brand image, "rebranding becomes a critical step for a company to be considered seriously when expanding to more aggressive markets and facing competitors with more established brand images". The ubiquitous nature of a company/product brand across all customer touchpoints makes rebranding a heavy undertaking for companies. According to the iceberg model, 80% of the impact

1620-548: A public statement released by Aiwa Co., Ltd (Tokyo, Japan), "Aiwa Corporation (Chicago, USA) are in not in any way related to us, Aiwa Co., Ltd (Tokyo, Japan) or Aiwa Japan since 1951 to date". In 2020, Aiwa launched the HPB-SW40 ("ButterflyAudio") through crowdsourcing in Japan, a wearable headphone with a unique design that sits on the shoulders. Also in 2020 it launched a record player style Bluetooth speaker and radio (SB-LFS30),

1710-626: A radio cassette recorder (TR-A30) and pocket analogue radio (AR-AP35). Aiwa Vietnam was formed in 2020 and debuted with the release of smart TVs in the country. In 2021, Aiwa partnered with 5,000 retailers in India to relaunch in the country. Aiwa India launched a new series of smart TVs, the Magnifiq series, in July 2022. The regional headquarters of Aiwa in India, which serves the South Asia region,

1800-446: A result, the big players rely on global markets to achieve economies of scale. Even these companies sometimes have to cooperate with each other, for instance on standards, to reduce the risk of their investments. In supply chain management , there is much discussion on risks related to such aspects of supply chains as short product life cycles, high competition combined with cooperation, and globalization. The consumer electronics industry

1890-644: A single global brand. The two companies had previously fought court cases over Aiwa trademarks in Illinois as well as in the United Kingdom and Ireland. It was reported in August 2021 that Aiwa Corporation filed for Chapter 11 bankruptcy. Following bankruptcy proceedings, the assets were sold to a new company (Aiwa Acquisitions LLC) affiliated with Sakar International, Inc. in November 2021, with Sakar being

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1980-441: A single substrate using electrical connections between circuits within the chip itself. IC technology led to more advanced and cheaper consumer electronics, such as transistorized televisions, pocket calculators , and by the 1980s, affordable video game consoles and personal computers that regular middle-class families could buy. Starting in the 1980s with the compact disc and the introduction of personal computers, and until

2070-439: A so-called E.A.S.S. G.P. ( Electronic Anti-Shock System ) feature with the aim of allowing smooth, skip-free Audio CD playback despite damaged media and external shaking. However the new direction of Aiwa under Sony did not meet consumer and sales expectations. On January 21, 2005, new product development ended, and by 2007, Aiwa products were discontinued and no longer sold in the market outside its home market. Sony announced

2160-599: A tiny fraction of disposable income , rising from 0.5   percent in the US in 1920, to about 2   percent in 1980. Yet the sequence of electrical and mechanical durables have altered the activities and experiences of households in America and Britain in the twentieth century. With the expansion of cookers, vacuum cleaners, refrigerators, washing machines, radios, televisions, air conditioning, and microwave ovens, households have gained an escalating number of appliances. Despite

2250-413: A variety of other services , such as text messaging , MMS , email , Internet access , short-range wireless communications ( infrared , Bluetooth ), business applications, video games and digital photography . Mobile phones offering only those capabilities are known as feature phones ; mobile phones which offer greatly advanced computing capabilities are referred to as smartphones . A smartphone

2340-715: A videocassette recorders (VCRs) consume more electricity during the course of a year in standby mode than when they are used to record or playback videos. Similar findings were obtained concerning satellite boxes , which consume almost the same amount of energy in "on" and "off" modes. A 2012 study in the United Kingdom, carried out by the Energy Saving Trust , found that the devices using the most power on standby mode included televisions, satellite boxes, and other video and audio equipment. The study concluded that UK households could save up to £86 per year by switching devices off instead of using standby mode. A report from

2430-510: Is a portable device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems , which facilitate wider software , internet (including web navigation over mobile broadband ), and multimedia functionality (including music, video, cameras , and gaming ), alongside core phone functions such as voice calls and text messaging . Smartphones typically contain

2520-609: Is a subsidiary of Samsung Electronics contributing $ 1.2   billion in revenues. Samsung Electronics has one of the highest R&D expenditure as a proportion of revenues in the industry and spent about $ 2.9   billion in 2003. Along with its competitors, Samsung Electronics is global and employs 88,000 people in 89 offices in 46 countries. Not including facilities in Korea, it has 24 manufacturing complexes, 40 distribution bases and 15 branches spread over all continents except Antarctica. Countries with manufacturing facilities include

2610-491: Is a huge international firm; however, the AIG Retirement and AIG Financial subsidiaries were left with negative connotations due to the bailout. As a result, AIG Financial Advisors and AIG Retirement respectively rebranded into Sagepoint Financial and VALIC (Variable Annuity Life Insurance Company) to shed the negative image associated with AIG. Brands often rebrand in reaction to losing market share. In these cases,

2700-607: Is called market segmentation . When part of a market segmentation strategy involves offering significantly different products in each market, this is called product differentiation . This market segmentation/product differentiation process can be thought of as a form of rebranding. What distinguishes it from other forms of rebranding is that the process does not entail the elimination of the original brand image. Rebranding in this manner allows one set of engineering and QA to be used to create multiple products with minimal modifications and additional expense. Another form of product rebranding

2790-603: Is comparable across countries affects the extent of the gains from international integration. In addition, consumer preferences change over time to disturb existing patterns of behavior. A feature of some industries is that demand for variety increases as the market moves from first-time buying to replacement demand. A resource to further understand this idea of consumer preferences can be observed through Lizabeth Cohen's book titled, "A Consumers' Republic", "Only if we have large demands can we expect large production". The electronics industry, especially consumer electronics, emerged in

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2880-588: Is currently headed by Ajay Mehta. In Mexico and other countries in Latin America, the Aiwa rights are owned by Audio Mobile Americas, S.A. based in Panama which relaunched the brand in 2017. This company sells products such as smart TVs, headphones, speakers and others. The Aiwa brand relaunched in Brazil in 2022 after being licensed by MK Group, owner of Mondial . It started with producing new televisions at

2970-696: Is especially prevalent in saturated markets such as the financial services industry. Organisations may rebrand intentionally to shed negative images of the past. Research suggests that "concern over external perceptions of the organisation and its activities" can function as a major driver in rebranding exercises. In a corporate context, managers can utilize rebranding as an effective marketing strategy to hide malpractices and avoid or shed negative connotations and decreased profitability. Corporations such as Philip Morris USA , Blackwater and AIG rebranded in order to shed negative images. Philip Morris USA rebranded its name and logo to Altria on January 27, 2003 due to

3060-412: Is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal identity ). Changes made only to the company logo have the lowest impact (called a logo-swap), and changes made to

3150-402: Is in its 35th year. Institute of Electrical and Electronics Engineers (IEEE) Computer Society also have initiated a conference to research on next generation consumer electronics as Smart Electronics. The conference named IEEE Symposium on Smart Electronics Systems ( IEEE-iSES ) is on its 9th year. Electronics retailing is a significant part of the retail industry in many countries. In

3240-626: Is limited and energy intensive. Electronic waste describes discarded electrical or electronic devices. Many consumer electronics may contain toxic minerals and elements, and many electronic scrap components, such as CRTs , may contain contaminants such as lead , cadmium , beryllium , mercury , dioxins , or brominated flame retardants . Electronic waste recycling may involve significant risk to workers and communities and great care must be taken to avoid unsafe exposure in recycling operations and leaking of materials such as heavy metals from landfills and incinerator ashes. However, large amounts of

3330-559: Is low. “The powerful first impression on new clients made possible by professional brand design often outweighs an outdated or poorly-designed image’s weak brand recognition to existing clients”. A change of image in a large corporation can have costly repercussions (updating signage in multiple locations, large quantities of existing collateral, communicating with a large number of employees, etc.), while small businesses can enjoy more mobility and implement change more quickly. While small businesses can experience growth without necessarily having

3420-486: Is part of the wider electronics industry . In turn, the driving force behind the electronics industry is the semiconductor industry . For its first fifty years, the phonograph turntable did not use electronics; the needle and sound horn were purely mechanical technologies. However, in the 1920s, radio broadcasting became the basis of mass production of radio receivers . The vacuum tubes that had made radios practical were used with record players as well, to amplify

3510-626: Is the sale of a product manufactured by another company under a new name: an original design manufacturer is a company that manufactures a product, often in a location with lower operating costs, which is eventually branded by another firm for sale. Following a merger or acquisition, companies usually rebrand newly-acquired products to keep them consistent with an existing product line, such as Symantec placing acquired security and utility software under its Norton brand (itself an offshoot of flagship product Norton Antivirus ). This can also happen in reverse if an acquired brand has wider recognition in

3600-620: Is the very embodiment of these aspects of supply chain management and related risks. While some of the supply and demand related risks are similar to such industries as the toy industry, the consumer electronics industry faces additional risks due to its vertically integrated supply chains. There are also numerous supply-chain-wide contextual risks that cut across the supply chain especially impacting companies with global supply chains. These include cultural differences in multinational operations, environmental risk, regulations risk, and exchange rate risk across multiple countries. Whether or not demand

3690-422: Is used to distinguish them from " white goods ", which are meant for housekeeping tasks, such as washing machines and refrigerators . In British English, they are often called brown goods by producers and sellers. In the 2010s, this distinction is absent in large big box consumer electronics stores , which sell entertainment, communication and home office devices, light fixtures and appliances, including

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3780-513: Is used within some consumer electronics, such as mobile phones . This type of software may be embedded within the hardware of electronic devices. Some consumer electronics include software that is used on a personal computer in conjunction with electronic devices, such as camcorders and digital cameras , and third-party software for such devices also exists. Some consumer electronics adhere to protocols, such as connection protocols "to high speed bi-directional signals". In telecommunications ,

3870-564: The International Energy Agency in 2014 found that $ 80   billion of power is wasted globally per year due to inefficiency of electronic devices. Consumers can reduce unwanted use of standby power by unplugging their devices, using power strips with switches, or by buying devices that are standardized for better energy management, particularly Energy Star -marked products. A high number of different metals and low concentration rates in electronics means that recycling

3960-441: The ubiquity of these goods, their diffusion is not well understood. Some types of appliances diffuse more frequently than others. In particular, home entertainment appliances such as radio and television have diffused much faster than household and kitchen machines." Consumer electronics devices include those used for Increasingly consumer electronics products such as digital distribution of video games have become based on

4050-404: The 1980s and 1990s, followed by DVD players and Blu-ray players). Stores also sell smart light fixtures and appliances , digital cameras , camcorders , mobile phones , and smartphones . Some of the newer products sold include virtual reality head-mounted display goggles, smart home devices that connect home devices to the Internet , streaming devices, and wearable technology . In

4140-520: The 2010s, most consumer electronics have become based on digital technologies. They have essentially merged with the computer industry in what is increasingly referred to as the consumerization of information technology . Some consumer electronics stores have also begun selling office and baby furniture . Consumer electronics stores may be " brick and mortar " physical retail stores, online stores, or combinations of both. Annual consumer electronics sales are expected to reach $ 2.9 trillion by 2020. It

4230-571: The 20th century and has become a global industry worth billions of dollars. Contemporary society uses all manner of electronic devices built-in automated or semi-automated factories operated by the industry. Most consumer electronics are built in China, due to maintenance cost, availability of materials, quality, and speed as opposed to other countries such as the United States. Cities such as Shenzhen have become important production centres for

4320-485: The 21st century may find it necessary to relook their brand in terms of its relevance to consumers and the changing marketplace. Successful rebranding projects can yield a brand better off than before. Marketing develops the awareness and associations in the memory of customers so they know (and are reminded) of brands to serve their needs. Once in a lead position, it is marketing, consistent product or service quality, sensible pricing and effective distribution that will keep

4410-408: The Aiwa name is a combination of 愛 (ai) and 環 (wa), roughly meaning "circle of love". The company was founded on June 20, 1951, as AIKO Denki Sangyo Co., Ltd. , manufacturing microphones , and changed its name to Aiwa Co., Ltd. ( アイワ株式会社 ) , on March 10, 1959. The founder Mitsuo Ikejiri served as president until 1969 when Sony purchased a majority share in Aiwa. The electronics giant had by 1982

4500-477: The US, Malaysia, China, India, and Hungary. The increase in popularity of such domestic appliances as ' white goods ' is a characteristic element of consumption patterns during the golden age of the Western economy. Europe's White Goods industry has evolved over the past 40 years, first by changing tariff barriers, and later by technical and demand shifts. The spending on domestic appliances has claimed only

4590-597: The United States, dedicated consumer electronics stores have mostly given way to big-box stores such as Best Buy , the largest consumer electronics retailer in the country, although smaller dedicated stores include Apple Stores , and specialist stores that serve, for example, audiophiles and exceptions, such as the single-branch B&H Photo store in New York City. Broad-based retailers, such as Walmart and Target , also sell consumer electronics in many of their stores. In April 2014, retail e-commerce sales were

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4680-454: The actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity . According to Sinclair (1999:13), business the world over acknowledges the value of brands. “Brands, it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies.” Companies in

4770-592: The bathroom type. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver . Later products included telephones , televisions , and calculators , then audio and video recorders and players, video game consoles , mobile phones , personal computers and MP3 players . In the 2010s, consumer electronics stores often sell GPS , automotive electronics ( vehicle audio ), video game consoles , electronic musical instruments (e.g., synthesizer keyboards), karaoke machines, digital cameras , and video players ( VCRs in

4860-624: The brand ahead of the pack and provide value to its owners (Sinclair, 1999:15). Corporations often rebrand in order to respond to external and/or internal issues. Firms commonly have rebranding cycles in order to stay current with the times or set themselves ahead of the competition. Companies also utilize rebranding as an effective marketing tool to hide malpractices of the past, thereby shedding negative connotations that could potentially affect profitability. Corporations such as Citigroup , AOL , American Express , and Goldman Sachs all utilize third-party vendors that specialize in brand strategy and

4950-533: The brand recognition of Sony, Aiwa products were popular due to its more affordable cost, while still providing good quality. Aiwa created the first Japanese cassette tape recorder in 1964. Aiwa marketed Japan's first boombox, the TPR-101, in 1968, as well as the first cassette deck, TP-1009. In 1980, Aiwa created the world's first personal stereo recorder, TP-S30 (marketed as CassetteBoy in Japan). Despite Sony being

5040-538: The brands have become less meaningful to target audiences and, therefore, lost share to competitors. In some cases, companies try to build on any perceived equity they believe still exists in their brand. Radio Shack , for example, rebranded itself as "the Shack" in 2008 but the rebranding never realized into an increase of market share in the retail industry. By 2017, Radio Shack had significantly reduced its physical retail presence, closing over 1,000 stores and shifted to

5130-457: The company signed a licensing deal with BBE Sound. Also around this time, some Aiwa products were briefly being sold in Japan under the Excelia and Strasser sub-brands. With growing competition throughout the late 1990s from cheaper Asian manufacturers, and shrinking demand for its products, the company slid towards bankruptcy. In March 2001, the company's president, Masayoshi Morimoto, announced

5220-415: The development of corporate identity. Companies invest valuable resources into rebranding and third-party vendors because it is a way to protect them from being blackballed by customers in a very competitive market. Dr. Roger Sinclair, a leading expert on brand valuation and brand equity practice worldwide stated, “A brand is a resource acquired by an enterprise that generates future economic benefits.” Once

5310-541: The earliest transistors at Bell led to transistor radios . This led to the emergence of the home entertainment consumer electronics industry starting in the 1950s, largely due to the efforts of Tokyo Tsushin Kogyo (now Sony ) in successfully commercializing transistor technology for a mass market, with affordable transistor radios and then transistorized television sets . Integrated circuits (ICs) followed when manufacturers built circuits (usually for military purposes) on

5400-426: The early 2000s, many consumer electronics devices such as televisions and stereo systems, were digitized: digital computer technology, and thus digital signals, were integrated into the operation of consumer electronics devices, drastically changing their operation but with improved results such as improved image quality in televisions. This was made possible by Moore's law . In 2004, the consumer electronics industry

5490-484: The growing trend among personal-computer-literate teenagers and young adults to use their PCs for all forms of entertainment (television, films, music, chat). It was also used to expand in markets where Sony is not as strong. Aiwa introduced its first digital audio players at CES 2004, including both flash players and a 2GB hard disk player. They notably supported MP3 format while Sony's own branded players only played ATRAC . Aiwa's portable CD players were equipped with

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5580-560: The highest in the consumer electronic and computer categories as well. Some consumer electronics retailers offer extended warranties on products with programs such as SquareTrade . An electronics district is an area of commerce with a high density of retail stores that sell consumer electronics. Consumer electronic service can refer to the maintenance of said products. When consumer electronics have malfunctions, they may sometimes be repaired. In 2013, in Pittsburgh, Pennsylvania,

5670-424: The increased popularity in listening to sound from analog audio devices, such as phonographs , as opposed to digital sound, has sparked a noticeable increase of business for the electronic repair industry there. A mobile phone , cellular phone, cell phone, cellphone, handphone, or hand phone, sometimes shortened to simply mobile, cell or just phone, is a portable telephone that can make and receive calls over

5760-523: The industry to develop a number of technologies, such as WirelessHD or ITU-T G.hn , which are optimized for distribution of HD content between consumer electronic devices in a home. The consumer electronics industry faces consumers with unpredictable tastes on the demand side, supplier-related delays or disruptions on the supply side, and production challenges occurring in the process. The high rate of technology evolution or revolution requires large investments without any guarantee of profitable returns. As

5850-548: The industry, attracting many consumer electronics companies such as Apple Inc. An electronic component is any essential discrete device or physical entity in an electronic system used to affect electrons or their associated fields. Electronic components are mostly industrial products, available in a singular form, and are not to be confused with electrical elements , conceptual abstractions representing idealized electronic components. Consumer electronics such as personal computers use various types of software. Embedded software

5940-598: The internet and digital technologies. The consumer electronics industry has primarily merged with the software industry in what is increasingly referred to as the consumerization of information technology . One overriding characteristic of consumer electronic products is the trend of ever-falling prices. This is driven by gains in manufacturing efficiency and automation , lower labor costs as manufacturing has moved to lower-wage countries, and improvements in semiconductor design. Semiconductor components benefit from Moore's law , an observed principle which states that, for

6030-562: The major shareholder, healthy competition between the two brands was believed to be profitable. It had also released the first cassette deck with Dolby C in its home country. In 1990, Aiwa created the HP-J7 earbuds , designed to be vertically inserted into the ear. In 1993, the first CD+G -compatible portable CD player, the XP-80G, was made. Aiwa home audio products incorporating BBE signal-processing technology were launched in about 1989, after

6120-489: The market than that of the purchaser, such as Chemical Bank taking on the Chase branding after its merger with the company. Small businesses face different challenges from large corporations and must adapt their rebranding strategy accordingly. Rather than implementing change gradually, small businesses are sometimes better served by rebranding their image in a short timeframe – especially when existing brand notoriety

6210-532: The negative connotations associated with tobacco products that could have had potential to affect the profitability of other Philip Morris brands such as Kraft Foods . In 2008, AIG's image became damaged due to its need for a Federal bailout during the financial crisis . AIG was bailed out because the United States Treasury stated that AIG was too big to fail due to its size and complex relationships with financial counterparties. AIG itself

6300-512: The ones using electronics the most. "People who frequently use their thumbs to type text messages on cell phones can develop a painful affliction called De Quervain syndrome that affects their tendons on their hands. The best-known disease in this category is called carpal tunnel syndrome , which results from pressure on the median nerve in the wrist". Rebranding Rebranding can be applied to new products, mature products, or even products still in development . The process can occur through

6390-526: The original Aiwa, with its director Kazuomi Nakamura being someone who joined the original Aiwa in 1989. The news of the Aiwa brand's revival was met highly positively in Japan, which showed its brand recognition. The company launched the first Aiwa products at the end of the year, including radio cassette players, LCD televisions and record players. For global expansion, it established Aiwa Electronics International Co., Ltd., headquartered in Taipei , Taiwan. From

6480-403: The produced electronic waste from developed countries is exported, and handled by the informal sector in countries like India, despite the fact that exporting electronic waste to them is illegal. Strong informal sector can be a problem for the safe and clean recycling. E-waste policy has gone through various incarnations since the 1970s, with emphases changing as the decades passed. More weight

6570-578: The raw materials. The energy consumption of consumer electronics and their environmental impact, either from their production processes or the disposal of the devices, is increasing steadily. EIA estimates that electronic devices and gadgets account for about 10%–15% of the energy use in American homes – largely because of their number; the average house has dozens of electronic devices. The energy consumption of consumer electronics increases – in America and Europe – to about 50% of household consumption if

6660-644: The remaining two percent from computer peripherals and other life products. Aiwa manufactured more than 89 percent of its output outside Japan, with a heavy emphasis on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The company was also heavily dependent on overseas sales, with more than 80 percent of total revenues being generated outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in areas of Asia outside Japan and in other regions. The troubled company

6750-442: The sound so that it could be played through a loudspeaker . Television was soon invented but remained insignificant in the consumer market until the 1950s. The first working transistor , a point-contact transistor , was invented by John Bardeen and Walter Houser Brattain at Bell Labs in 1947, which led to significant research in the field of solid-state semiconductors in the early-1950s. The invention and development of

6840-881: The stigma for some of owning second-hand goods. But the benefits of reuse could allow lower-income households access to previously unaffordable technology while helping the environment at the same time. Desktop monitors and laptops produce major physical health concerns for humans when bodies are forced into unhealthy and uncomfortable positions to see the screen better. From this, neck and back pains and problems increase, commonly referred to as repetitive strain injuries . Using electronics before going to bed makes it difficult for people to fall asleep, hurting human health. Sleeping less prevents people from performing to their full potential physically and mentally and can also "increase rates of obesity and diabetes", which are "long-term health consequences". Obesity and diabetes are more commonly seen in students and in youth because they tend to be

6930-418: The term is redefined to include home appliances such as refrigerators , dryers , clothes washers and dishwashers . Standby power – used by consumer electronics and appliances while they are turned off – accounts for 5–10% of total household energy consumption, costing $ 100 annually to the average household in the United States. A study by United States Department of Energy 's Berkeley Lab found that

7020-418: The termination of the brand entirely on May 14, 2008 but continued to provide support for existing products. Aiwa returned as a brand in 2015 and has since been used by various companies globally. It is mostly owned by Towada Audio since 2017. An American audio company known as Hale Devices, Inc. were granted the rights to the brand name from Sony in the US market and abroad. The Chicago based company, which

7110-611: The world's largest professional society, has many initiatives to advance the state of the art of consumer electronics. IEEE has a dedicated society of thousands of professionals to promote CE, called the Consumer Electronics Society (CESoc). IEEE has multiple periodicals and international conferences to promote CE and encourage collaborative research and development in CE. The flagship conference of CESoc, called IEEE International Conference on Consumer Electronics (ICCE),

7200-438: The world's leading consumer electronics companies about their energy and resource consumption and the use of chemicals. Electronic devices use thousands rare metals and rare earth elements (40 on average for a smartphone ), these material are extracted and refined using water and energy-intensive processes. These metals are also used in the renewable energy industry meaning that consumer electronics are directly competing for

7290-698: Was also involved in the production of computer peripheral devices, such as modems, terminal adapters, and speakers, and what the company termed "life amenity products," such as air cleaners and humidifiers. In 1995, it released a PHS mobile phone, called the PT-H50, which was made for the DDI Pocket network in Japan. That same year, an electric toothbrush , the HA-C10, was released. Nearly 86 percent of company revenues were derived from such audio products. 12 percent came from products such as televisions and VCRs, and

7380-472: Was done to help the company shed its negative image. Other rebrandings, such as the British Post Office 's attempt to rebrand itself as Consignia, have proved such a failure that millions more had to be spent going back to square one. In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes

7470-791: Was established in 2023. Since 2023, the New Jersey , USA based company Xtreme Connected Home, a part of JEM Accessories, has licensed the Aiwa brand from its North American owner and released home and kitchen appliances domestically. Consumer electronics Consumer electronics or home electronics are electronic ( analog or digital ) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment , communications and recreation . These products are usually referred to as black goods in American English, due to many products being housed in black or dark casings. This term

7560-937: Was fulfilled on July 10, 2009. General Motors decided to rebrand its entire structure by investing more in Chevrolet , Buick , GMC , and Cadillac automobiles. Furthermore, it decided to sell Saab Automobile and discontinue the Hummer , Pontiac , and Saturn brands. General Motors rebranded by stating they are reinventing and rebirthing the company as “The New GM” with “Fewer, stronger brands. Fewer, stronger models. Greater efficiencies, better fuel economy, and new technologies” as stated in their reinvention commercial. General Motors ' reinvention commercial also stated that eliminating brands “isn’t about going out of business, but getting down to business.” Companies like Dunkin' Donuts , Joann Fabrics , and Weight Watchers , have removed or abbreviated parts of their company names to suggest

7650-417: Was gradually placed on the need to dispose of e-waste more carefully due to the toxic materials it may contain. There has also been recognition that various valuable metals and plastics from waste electrical equipment can be recycled for other uses. More recently, the desirability of reusing whole appliances has been foregrounded in the 'preparation for reuse' guidelines. The policy focus is slowly moving towards

7740-518: Was headed by Joe Born , also then renamed itself to Aiwa Corporation . In April 2015 it launched its first Aiwa product, the Exos-9 speaker. The company launched a number of Aiwa branded products in the following years, including the Prodigy and Arc-1 headphones. In September 2020, Aiwa Corporation and Aiwa Co., Ltd. of Japan announced that their businesses had unified, with a vision to rebuild Aiwa as

7830-493: Was immediately resaleable – or would be with minor repairs or refurbishment. This indicates a lack of awareness among consumers about where and how to dispose of EEE and the potential value of things that are going in the bin. For the reuse and repair of electrical goods to increase substantially in the UK, some barriers must be overcome. These include people's mistrust of used equipment in terms of whether it will be functional, safe and

7920-419: Was one of the leading creators of audio products such as speakers, boomboxes and stereo systems. After stagnating in the latter half of the 1990s, Aiwa was merged into Sony in 2002 and then unsuccessfully relaunched as a low-cost brand until discontinuation by 2008. Aiwa was relaunched as an independent company in Japan in 2017 by Towada, two years after it was first revived by an American firm. In Japanese

8010-418: Was then fully purchased by Sony Corporation, becoming a wholly owned subsidiary effective as of December 1, 2002. On January 8, 2003, Sony announced the rebranding and relaunch of Aiwa as a "youth focused, PC-centric" electronics brand. A new logo was presented to the world's media along with a statement of Sony's intention to invest in and "revitalize" the Aiwa brand. The direction proposed was to capitalize on

8100-508: Was worth US$ 240   billion annually worldwide comprising visual equipment, audio equipment , and games consoles . It was truly global with Asia Pacific having 35% market share, Europe having 31.5%, the US having 23%, and the rest of the world having the rest. Major players in this industry are household names like Sony, Samsung, Philips, Sanyo, and Sharp. Samsung Electronics is part of Samsung . In 2003, combined revenues for Samsung Electronics were $ 55   billion. Samsung Electronics UK

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