A consumer is a person or a group who intends to order, or use purchased goods , products, or services primarily for personal, social , family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use.
19-559: ASCI or Asci may refer to: Advertising Standards Council of India Asci, the plural of ascus , in fungal anatomy Accelerated Strategic Computing Initiative American Society for Clinical Investigation Argus Sour Crude Index Association of Christian Schools International Associazione Scouts Cattolici Italiani , co-founder of Associazione Guide e Scouts Cattolici Italiani Administrative Staff College of India , Hyderabad Accountable, Support, Consult, Inform (roles in
38-477: A clear political significance. Concern over the interests of consumers has spawned consumer activism , where organized activists do research, education and advocacy to improve the offer of products and services. Consumer education has been incorporated into some school curricula. There are also various non-profit publications, such as Which? , Consumer Reports and Choice magazine , dedicated to assist in consumer education and decision making. In India,
57-493: A consumer feels that a particular advertisement is in bad taste or is false in its claims, they need a body or council to whom they can air their grievances and who will take any appropriate action, if necessary. ASCI as a self-regulatory body governing advertising content is the ideal medium as its purpose is to serve both the advertisers as well as the consumers. Consumer "Consumers, by definition, include us all", said President John F. Kennedy , offering his definition to
76-474: A notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As all potential voters are also consumers, consumer protection has
95-484: A project) See also [ edit ] ASCII Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title ASCI . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=ASCI&oldid=1224949440 " Category : Disambiguation pages Hidden categories: Short description
114-588: A vital role in the economic system of a capitalist system and form a fundamental part of any economy. Without consumer demand , producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms one end of the chain of distribution . Recently in marketing , instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments , marketers have started to engage in personalized marketing , permission marketing , and mass customization to target potential consumers. Largely due to
133-525: Is different from Wikidata All article disambiguation pages All disambiguation pages Advertising Standards Council of India The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 8 of the Company Act. ASCI is committed to
152-535: Is released in India seems objectionable, a person can write to ASCI with their complaint. This complaint will be deliberated on by the CCC after providing due process to the advertiser to defend the ad against the complaint, and depending on whether the ad is in alignment with the ASCI code and law of the land, the complaint is upheld or not upheld and if upheld then the ad is voluntarily either withdrawn or modified. In 2007,
171-588: The Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI), Ministry of AYUSH as well as the Ministry of Information and Broadcasting . The association with these Government bodies is to co-regulate and curb misleading and objectionable advertisements in the respective sectors. In January 2017, the Supreme Court of India in its judgement also affirmed and recognized
190-651: The United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: In an economy , a consumer buys goods or services primarily for consumption and not for resale or for commercial purposes. Consumers pay some amount of money (or equivalent) for goods or services. ) then consume (use up). As such, consumers play
209-587: The Government of India amended the Cable TV Network Rules’ Advertising Code by which ads that violate ASCI code cannot be permitted on TV. Almost all professional fields have self-regulatory bodies governing their activities. For the advertising fraternity , until 1985 there was none. Due to this, there was a lot of false, misleading, and offensive advertising. This led to consumers losing faith in advertising and hence resenting it. It
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#1732790632622228-477: The ad industry - advertisers, media, advertising agencies and others who help in the creation or placement of advertisements. As the fraternity starts accepting the code, it will result in fewer false claims, fewer unfair advertisements and increased respect for advertisers. When an advertiser is creating an ad, the consumer is his audience. The feedback from a consumer is important to the advertiser so he can be assured if his message has been correctly conveyed. If
247-590: The cause of self-regulation in advertising, ensuring the protection of the interest of consumers. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful, and not hazardous or harmful while observing fairness in competition. ASCI looks into complaints across ALL MEDIA such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material and point of sale material etc. ASCI’s role has been acclaimed by various Government bodies including
266-496: The industry and 8 are from the civil society like well-known doctors, lawyers, journalists, academics, consumer activists, etc. The CCC’s decision on complaint against any advertisement is final. ASCI also has its own independent Secretariat of 5 members which is headed by the Secretary General. There is no other non-governmental body in India that regulates the advertising content that is released in India. If an ad that
285-561: The least, fair to their competitors. ASCI’s team consists of the Board of Governors, the Consumer Complaints Council (CCC) and its Secretariat. ASCI has 16 members in its Board of Governors, four each representing the key sectors such as Advertisers, advertising agencies , media and allied professions such as market research, consulting, business education etc. The CCC currently has about 28 members: 6 are from within
304-456: The rise of the Internet , consumers are shifting more and more toward becoming prosumers , consumers who are also producers (often of information and media on the social web ) - they influence the products created (e.g. by customization, crowdfunding or publishing their preferences), actively participate in the production process , or use interactive products . The law primarily uses
323-675: The self-regulatory mechanism as an effective pre-emptive step to statutory provisions in the sphere of advertising content regulation for TV and Radio in India. ASCI is a part of the Executive Committee of International Council on Ad Self-Regulation (ICAS). Among several awards bestowed by the European Advertising Standards Alliance (EASA), ASCI bagged two Gold Global Best Practice Awards for the Mobile App "ASCIonline" (2016) and for reducing
342-453: The time taken to process complaints (2013). The four main constituents of advertising industry, viz. advertisers, advertising agencies, media and allied professions came together to form ASCI. The aim of ASCI is to maintain and enhance the public's confidence in advertising. Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not
361-476: Was decided that if this continued it would not take time for statutory regulations such as censorship to be imposed on advertising content. In 1985, the ASCI adopted a Code for Self-Regulation in Advertising. With the introduction of the code, the aim is to promote honest and decent advertising and fair competition in the industry. It will also ensure the protection of consumer interests and all concerned with
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