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45-457: In August 2005, Amazon began selling products under its own private label , Pinzon . The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand. In September 2008, Amazon filed to have

90-409: A retailer . This brand is almost always offered exclusively at the chain store that owns it; in rare instances, however, the brand is licensed to another company. Examples of store brands are Simple Truth by Kroger , Great Value by Wal-Mart , Clover Valley by Dollar General , Market Pantry by Target , and Specially Selected by Aldi . Store brands can also be eponymous, or named after

135-473: A demand for clothing that combines innovation, aesthetic appeal, and practicality, areas where both small and large brands have had varying degrees of success. Reports in USA Today and The Wall Street Journal in 2015 described the athleisure market as growing, displacing typical workwear styles, and cutting in to sales of jeans, with a market size in 2014 of US$ 35 billion, representing an 8% increase from

180-505: A healthy lifestyle through their products. Athleisure has been promoted by celebrities such as Beyoncé and Rihanna . It has been criticized because of the way it displays the feminine form. In a 2019 article in the New York Times which focused specifically on leggings, the question was asked, "When did leggings make the leap from garment to cultural lightning rod?" In a letter to the editor of The Observer , school newspaper at

225-573: A manufacturer can have multiple formulas for one product, creating a private-label version using one method and the national-label version using another. In 2007, a mass-recall of contaminated pet food products brought to light that more than 100 different brands of pet food, both premium- and private-label, were in fact produced by a single company: Menu Foods Inc. in Ontario, Canada. The ingredients and recipes they used differed substantially among brands, depending on what their clients specified. In

270-646: A private label product is one that is outsourced : company A makes a product for company B, which company B then offers under their brand name. However, it can also define products made in retailer-owned firms. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties ; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract . In other cases, they are allowed to mention their role publicly. The term private label originated in retail , but has since been used in other industries as well. Probably

315-445: A rate twice that of other apparel categories. According to a report conducted by Market Research Future, it is projected that the market will exceed a value of US$ 842 billion by the year 2028. The athleisure market has experienced a surge in competition due to the influx of big-box retailers such as Walmart and Target, as well as fast fashion brands offering similar products at more affordable prices. A market analyst estimated that

360-628: A so-called "next-gen athleisure" category had emerged, owing to increasing acceptance in the workplace as well as advancements in fabric and production technology, which has led yoga pants to also function as an acceptable form of officewear. The COVID-19 pandemic contributed to a continued increase in the popularity of athleisure wear. Some fashion brands that had previously made streetwear or suits pivoted to items like hoodies and jogging trousers , since many people were quarantined at home and wanted comfortable clothing that would still look stylish for virtual meetings. Athlingerie (athletic lingerie)

405-631: A step further, integrating delicate fabrics, lace, and form-fitting silhouettes traditionally associated with lingerie into the technical and performance-driven designs of athletic wear. The term first began appearing in print around 2016. Designers like Alexander Wang , Victoria Beckham , and Yotam Solomon incorporated similar elements in their early explorations of functional luxury, blending style with wearability ( The New York Times , 2016). The trend reflects shifts in consumer behavior toward adaptable, body-positive fashion that transitions seamlessly from fitness routines to casual or intimate settings. By

450-498: A white-label product is more generic and already designed. In the supermarket and grocery store industry, the term private label/brand is almost always used, even if the same product is sold non-exclusively to multiple retailers with different packaging ( white label/brand ). A store brand , also called a house brand or, in British English , an own brand , is a private-label brand trademarked and managed by

495-402: Is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits , sports jackets , hoodies , yoga pants , tights , sneakers , flats , Birkenstocks , uggs , leggings and shorts that look like athletic wear or pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," athleisure grew during the mid-2010s, from

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540-457: Is a hybrid fashion concept that merges the functionality of athletic wear with the aesthetic appeal of lingerie. This emerging trend focuses on versatile designs that offer both performance and sensuality, catering to modern lifestyles that demand multi-functional and inclusive apparel. The concept of athlingerie grew alongside the broader athleisure movement, which blurred the lines between activewear and everyday fashion. Athlingerie takes this

585-542: Is a menswear apparel line available to Amazon Prime members. The line offers both casual and professional pieces and is said to act as an alternative to more expensive competitors like J. Crew , Banana Republic , GANT and Brooks Brothers . 206 Collective is a shoe line for men and women. Amazon Essentials is a clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity, competing with Walmart, Target, Primark and likes own clothing labels. Core 10

630-511: Is a private label grocery delivery service that allows users to order groceries and household goods for delivery. Grocery pickup services are also available in some locations. The brand was introduced in 2017. The service is available in several US states, Tokyo , Berlin , Hamburg and central/eastern London . In India, Amazon Fresh is available in some cities such as Mumbai, Delhi, Noida, Gurgaon, Thane, Vashi, Ahmedabad, Jaipur, Pune, Bangalore, Mysore, Chennai, Hyderabad and Kolkata. Happy Belly

675-534: Is a type of credit card that can only be used at a specific company or chain of companies. Since this is virtually always a retail business, they are also called store cards . The retailer partners with a bank that issues the cards, funds the credits, and collects payments from customers. The cards themselves are branded with the logo of the store, but not the bank. Examples are the Target Circle Card (formerly Target RedCard) (issued by TD Bank, N.A. ),

720-516: Is a women's athleisure line. Private label A private label , also called a private brand or private-label brand , is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The term often describes products , but can also encompass services . The most common definition of

765-459: Is an Amazon private label that sells snack food items. It was introduced in 2016 and first include packaged nuts and granola mixes. In February 2019, the brand expanded to include milk delivery service. Vedaka is a brand of Amazon India for groceries, spices, pulses, lentils, flours, teas, grains, oils, dry fruits and such everyday items. Mae is a private label apparel brand that sells women's lingerie, sleepwear, bras and underwear. Goodthreads

810-631: Is now being casually worn elsewhere by young adults and fitness-conscious consumers and has been accompanied by a relaxation in dress codes. The styles, colors, and fabrics of athleisure postulate a broader emphasis on being fashionable as opposed to functionality. Technological advances in textiles innovation have brought improvements in functionality, such that modern garments and footwear have become more breathable, lightweight, stretchy , versatile, comfortable, fashionable, durable, and waterproof. Contemporary garments are performance enhancing and allow wearers to carry out everyday activities easily. By 2020,

855-421: Is often produced by the same company that manufactures the national brand of that product. Different brands target different consumers. For instance, Kimberly-Clark makes Huggies diapers, but also produces a Walmart budget version. Allegedly, some store-brand items are identical to their name-brand counterparts: they are said to be literally the same product, except for the packaging and price. In other cases,

900-607: The University of Notre Dame , reported the Times , a woman wrote, "it was for their own as well as the greater good [for women not to wear leggings] in part because leggings made it hard for men to control themselves." Scientific advancements have led to the rise of new modern technical fibers being developed and used to make athleisure more resistant to wear and tear , water, grease, and stains as well as to enable greater odor reduction, sweat-wicking, and stretchability to conform to

945-569: The Walmart Reward Card (issued by Capital One ), and the Amazon Store Card (issued by Synchrony Bank ). PLCCs also do not carry the logo of the payment network (e.g. Visa or Mastercard ), but they do use that network for transactions. Private-label store credit cards are sometimes compared to but not the same as co-branded credit cards . These cards usually feature the logo of the payment network, and sometimes

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990-407: The 1970s, athletic fashion was ubiquitous throughout North American street culture which grew in popularity throughout the 1980s from old school hip hop music videos. By some accounts, the growth of the modern athleisure trend took root and became more pronounced during the mid-2010s, which itself grew out of the popularity of yoga pants that emerged throughout the mid to late 2000s. Springing from

1035-563: The Indian Government has placed heavy restrictions on the sale of Solimo and AmazonBasics due to possible antitrust breaches. In 2014, Amazon launched Amazon Elements , a line of domestic products including baby wipes and (formerly) diapers. In 2017, the brand introduced a line of vitamins and supplements. Introduced in May 2018, Wag is a Prime-exclusive brand of dog food . The brand's name and logo were derived from Wag.com , which

1080-667: The UK's Groceries Code Adjudicator in 2024 noted that retailers were introducing more own-label products and the adjudicator commented that this trend added to management complexities for suppliers. Generic brands are often associated with store brands. Generic products were first introduced in the United States in 1977, quickly winning market share from national and private-label brands. A 1981 academic article described them as products "without brand names, in very plain packages with simple labels and usually sold at prices below both

1125-585: The United Kingdom, supermarkets have been criticised for "fake farm" private label brands. Fast food restaurant chains sell their products under their private-label brands. Their core items are usually fries and meat-based items, but they might also offer brownies, muffins, cookies, and salads. These private-brand products are offered alongside national-brand products, such as soft drinks by Coca-Cola or Pepsi , and ice creams co-branded with Oreo or M&M's . A private-label credit card (PLCC)

1170-425: The United States. 365 is the store brand at Whole Foods Market , which was acquired by Amazon in 2017. The brand consists of grocery items and household essentials, many of which are organic or produced without genetic engineering . Following Amazon's acquisition of Whole Foods, the non-perishable 365-brand products became available on Amazon's site in the United States, United Kingdom, and Canada. AmazonFresh

1215-712: The athleisure market was not slowing down, with much competition and pressure on various retail outlets including sporting goods stores. Global shifts toward an awareness in health and rise in fitness trends have led to growing interest and participation in sports among the public. Many have actively joined sporting clubs and competitions in order to fully adopt the characteristics of the contemporary athleisure lifestyle. Consequently, sportswear brands have capitalized on this opportunity to improve and introduce better quality apparel, footwear, and gear for sale to potential customers, which allows modern sportswear brands to cultivate customer loyalty by showcasing their commitment to promoting

1260-426: The best known private-label brands are store brands , which are managed by supermarket and grocery store chains. Examples are Simple Truth by Kroger and Great Value by Wal-Mart . Store brands compete with national brands or name brands, like Coca-Cola or Lay's . The term private-label product overlaps with the term white-label product . They are sometimes used interchangeably, but they don't mean

1305-414: The company launched five initial AmazonBasics toy listings pages. Plans to expand the private label to include toys had not been confirmed by Amazon. After AmazonBasics, the company came up with another private-label called Solimo which offers kitchen and home goods primarily. Apart from these, Solimo overlaps with AmazonBasics when it comes to mobile and other electronics accessories. As of February 2019,

1350-548: The convenience of wearing clothes allowed North American women to casually wear yoga pants for multiple occasions without having to frequently change. Its popularity may have also stemmed from its ability to fill a gap in the sportswear market, when athletic apparel was once merely utilitarian rather than for cosmetic and fashionably stylistic purposes. Another account suggests that the cyclical nature of blue jean sales has allowed athleisure apparel to supplant denim as casual wear. Activewear that had been worn exclusively in gyms

1395-932: The early 2020s, the concept gained traction as brands sought to create apparel that fused utility and sensuality in response to evolving market demands with major influencer based brands such as Skims and Savage X Fenty launching products in the athlingerie space. Athlingerie gained mainstream attention as a logical evolution of athleisure. The style became popularized through collections by brands like Victoria's Secret and indie labels focusing on inclusivity and performance. The merging of intimate apparel with activewear highlights consumer preferences for garments that support diverse body types and activities. Despite its appeal, athlingerie also reflects broader industry challenges. Major fashion players like Nike , known for their innovations in activewear, faced criticism for failing to meet market expectations for adaptability and inclusivity ( Defector , 2023). The rise of athlingerie underscores

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1440-415: The human body's shape. Some athleisure designs allow certain segments more breathability while other parts can have greater tension or durability. A type of athleisure sometimes called "technical wear" focuses on clothes that are more suitable for wearing to the office while also being comfortable in concurrence. There have been concerns that materials used in athleisure may have negative consequences for

1485-426: The identity of their suppliers private, and accordingly have non-disclosure clauses in their contracts, making it difficult to determine the producer of a private-label product. In a few cases though, the manufacturer is allowed to mention it publicly, is revealed through a product recall , or in rare instances, is stated on the product itself. For example, the bags of Kirkland Signature coffee by Costco feature

1530-505: The logo of the bank. Unlike PLCCs, co-branded cards work like 'normal' credit cards, usable at any place where that type of card is accepted. For instance, warehouse chain Nordstrom offers a Nordstrom Store Card (private label) and a Nordstrom Credit Card (co-branded), both issued by TD Bank, N.A. and using Visa's network. Athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word

1575-557: The mid 2010s, it is also recognized as a retail clothing category . In the 1930s, the American sportswear company Champion began producing hoodies for American working-class laborers working in freezing temperatures. In 1958, the American chemical maker DuPont invented spandex , a crucial material component foundational in many pieces of contemporary athleisure. The German sportswear company Adidas popularized athletic fashion by introducing sport-to-street tracksuits in 1963. By

1620-516: The name registered. USPTO has finished its review of the application and it was officially granted in 2016. Amazon Basics (formerly written as AmazonBasics ) is a private label that offers home goods, office supplies, and tech accessories. The line was launched in 2009. As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. In December 2018,

1665-409: The national and private brands with which they compete". Packages of generic products often feature only the name of the type of product it contains, e.g. "Cola" or "Batteries". Nowadays, the terms generic brand and store brand are sometimes used interchangeably. The term generic can be used as a pejorative toward store brand items that are perceived as bland or cheap. A private-label brand

1710-624: The popularity of yoga pants that emerged throughout the mid to late 2000s. The athleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part of their everyday attire, irrespective of their actual engagement in physical activities. Athleisure is a contemporary fashion industry movement, enabled by scientific development and growth of advanced and cutting-edge textile materials and technical fabrics and fibers which allow modern activewear to be more durable, breathable, lightweight, stretchy , versatile, comfortable, and fashionable. Since

1755-633: The previous year. According to one estimate, the athleisure market, including footwear, was US$ 270 billion in 2016, and was estimated to grow 30% in the United States and Asia by the year 2020. According to a study conducted by Allied Market Research, the worldwide athleisure market in 2018 was estimated to be valued at US$ 155 billion. As of 2019 in Canada, approximately 25 percent of the apparel purchased by Canadians consisted of "active" or athleisure clothing. However, by 2021, this percentage had increased to over one-third, with sales of such clothing growing at

1800-465: The retailer. For instance, a vice-president of The Kroger Company stated in 2018 that approximately 60% of their private-label products are outsourced . The remaining 40% is manufactured internally: in 2018, Kroger owned 38 plants , including 19 dairy farms, 10 bakeries, and 2 butcheries, strategically spread across the US. Similarly, Safeway Inc. owned 32 plants as of 2012. Most retailers prefer to keep

1845-408: The same thing. A private-label product is created exclusively for a client, who sets specific demands on what the product or service must contain. A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. The specifications of a private-label product are set out by the client, whereas

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1890-405: The second half of the century, this trend gradually reversed. As quality and visual appearance improved, private labels rose to prominence in the 1970s and '80s. By the 1990s, they were increasingly seen as a threat to the established brands. Also, from the '90s onwards, a premiumization of store brands began to occur, giving rise to more expensive premium private labels . A survey conducted by

1935-507: The store, such as Joe's O's cereal by Trader Joe's . Store brands compete with national brands , also called premium brands or name brands, with its items sometimes being called brand-name products. Examples are Coca-Cola , Lay's , and Kellogg's . The general appeal of store-brand products is that they are usually offered at a lower price than their name-brand counterparts. Most private-label store brand products are manufactured by third parties , but some are made by companies owned by

1980-438: The text "Custom roasted by Starbucks ". Private-label brands emerged in the 19th century. Until the early 20th century, their general focus was on delivering quality at a price below that of the national brands. In the first half of the 20th century, the quality of private brands diluted and their standards dropped. In their competitive struggle against national brands, low prices were considered more important than quality. In

2025-528: Was acquired by Amazon and later shut down. The private label Mama Bear sells baby wipes, baby food, diaper pail refills and baby laundry detergent. In 2018, the brand began selling newborn through size six diapers, which were previously offered by the Amazon Elements private brand before their removal from the site in 2014. In early 2018, Amazon launched a line of snack foods under the name Wickedly Prime only available to Amazon Prime members in

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